How I Use Claude to Fill My Skool FAST — Transcript

Full transcript

1. 0:00If you want to fill your school fast,
2. 0:01you clicked on the right video. I'm
3. 0:03going to give you the exact method that
4. 0:05I use for my school communities, like
5. 0:07for example Grow With Evelyn, which is
6. 0:08my biggest one. If we haven't met
7. 0:10before, hi, I'm Evelyn. I've been
8. 0:12building my membership since 2020, built
9. 0:14multiple low-ticket memberships to
10. 0:16multiple seven-figures, in general
11. 0:18generated over 9 million online from
12. 0:20low-ticket offers, and I specialize in
13. 0:23subscription advertising. I work with
14. 0:25some of the biggest names in the
15. 0:26industry, and for example also run ads
16. 0:29for the School platform itself. Now,
17. 0:31with the proof out of the way, let me
18. 0:34show you exactly what I do to fill up my
19. 0:36school communities. When I say fill up,
20. 0:39I mean with two things. I fill up my
21. 0:42school community with offers, so that I
22. 0:44fill up my school community with
23. 0:46members. Now, what does that mean? If
24. 0:49you've watched any of my videos or seen
25. 0:51any of my content, you know I'm really
26. 0:53really big on don't sell your community,
27. 0:56sell what's inside your community. My
28. 0:59philosophy is that you, especially if
29. 1:01you're doing this low-ticket only so you
30. 1:03don't have this big back-end to drive
31. 1:05customer lifetime value, what you need
32. 1:07to focus on is creating content that is
33. 1:11truly helpful on an ongoing basis, and
34. 1:14package that content as offers that can
35. 1:17stand alone on the front end so that
36. 1:18they can be very very attractive and
37. 1:20bring people into your membership. So,
38. 1:22what you're actually selling is the
39. 1:23productized content of your membership,
40. 1:26not your membership itself. That makes a
41. 1:28huge difference, and if you want to know
42. 1:30why, then basically just watch my latest
43. 1:32two videos, they go really really deep
44. 1:33on that.
45. 1:34And now, the question is
46. 1:36if we need to now build products from
47. 1:39all of the content that we're putting
48. 1:40into our membership, how do we do that
49. 1:43fast? And why do we need to even do it
50. 1:46in a specific way? We want to do it in a
51. 1:48specific way because we can bring in
52. 1:50more members for a lower cost, but also
53. 1:53because we will create better results
54. 1:56for our existing members. When we truly
55. 2:00care about how we package the solutions
56. 2:03that we offer, how we package the
57. 2:05transformation that we offer, it will
58. 2:07create better results for people, right?
59. 2:09That's just like people only click on a
60. 2:12YouTube video that's well packaged, and
61. 2:13they only are retained if the video
62. 2:16creates ongoing value. And only if they
63. 2:18have clicked and consumed, and have been
64. 2:21touched to their core, they will go out
65. 2:23and change their behavior, and actually
66. 2:25do something with the value provided.
67. 2:27And that at the end of the day is also
68. 2:29part of our responsibility as the
69. 2:31community owner. I always say having a
70. 2:33community is like having a gym, right?
71. 2:35You cannot do the workout for your
72. 2:37people, but at least you can stop hiding
73. 2:40the training machine in the background
74. 2:42by making the content so complex. And
75. 2:44this is purely spoken from my own guilt.
76. 2:46I have
77. 2:47created a lot of overwhelm for my
78. 2:49members as well, and I've seen the
79. 2:51necessity, especially in membership
80. 2:53programs where you're really really
81. 2:55reliant on getting people results on an
82. 2:58ongoing basis, to really pay attention
83. 3:00to this. The core message is you need to
84. 3:03create better content in your membership
85. 3:05to get more people in and to retain more
86. 3:07people. And it's now easier than ever
87. 3:10because of AI. I personally use Cloud
88. 3:13for that, and I want to show you my
89. 3:16process for creating the offers inside
90. 3:19my school community as artifacts that
91. 3:21are truly transformative. So, one the
92. 3:24first thing is that people are so
93. 3:27overstimulated these days, they have so
94. 3:30many opportunities that we are competing
95. 3:33with all of the other content
96. 3:34opportunities that they have out there.
97. 3:36Yes, even if they signed up for our
98. 3:38membership, and yes, even if they said
99. 3:39that they want the thing, they are just
100. 3:41one notification on their phone away of
101. 3:44jumping down another rabbit hole, buying
102. 3:46someone else's stuff, and canceling
103. 3:48ours. So, the things that we create,
104. 3:50they need to be truly exciting for our
105. 3:53people, right? So, instead of just
106. 3:55having a static PDF, an ebook, or
107. 3:58something like that in your membership,
108. 3:59you want to have as much as possible in
109. 4:02as increasingly as possible because your
110. 4:03competition is doing that as well. We're
111. 4:06all learning really fast here if you
112. 4:07didn't notice. You want to make it as
113. 4:09consumable, snackable, exciting, shiny
114. 4:12as possible. Yes, you need to sell the
115. 4:15people that already joined your thing on
116. 4:17doing the work that they're subscribed
117. 4:19for, and that is just something that is
118. 4:21normal. And again, we can be upset about
119. 4:23that, or we can see that our competitors
120. 4:25are already doing this, and we better
121. 4:27up-level how we're creating content. So,
122. 4:29I'm very very much in the process of
123. 4:31this and refining my things as well. So,
124. 4:33we don't want to do just your typical
125. 4:35PDF, or workbook, or cheat sheet, or
126. 4:38checklist, or thing anymore that people
127. 4:40maybe download if we're lucky, but then
128. 4:42never open again. We want to make it
129. 4:45snackable, delicious, exciting, shiny,
130. 4:48so people actually go out of their way
131. 4:50and they to consume the content. This is
132. 4:53why interactive artifacts like this are
133. 4:56an absolute game-changer because they
134. 4:58give people something to watch, right?
135. 5:00Like you just saw, and a new opportunity
136. 5:03to tackle the problem. One that's
137. 5:04hopefully more engaging, more
138. 5:06interactive, more exciting than that
139. 5:09free YouTube video that is waiting for
140. 5:11them, promising them another quick fix.
141. 5:13Okay? So, we can use these artifacts at
142. 5:16all places in our business. I use
143. 5:19artifacts like this. This is for example
144. 5:21for a free resource of mine. So, I'm
145. 5:23just about to post a short about
146. 5:25artifacts, and it leads to this artifact
147. 5:28and this video being basically a cheat
148. 5:31sheet for them. And from here, it
149. 5:34bridges into my membership. So, I saw
150. 5:36with freebies a lot better results if
151. 5:39the freebie is already an interactive
152. 5:41artifact like this page that I'm just
153. 5:43showing you because again, for people
154. 5:45it's something new. It's something that
155. 5:47they haven't seen before. It's a new
156. 5:48level of quality. It's a new level of
157. 5:50digestibility, which is why these
158. 5:52freebies stand out and also perfectly
159. 5:55bridge into your offers. So, I use them
160. 5:57as freebies that I then also drop inside
161. 5:59of my communities. Take the free
162. 6:01resources that you use to get people in,
163. 6:04and also put them into your communities.
164. 6:06I also highly recommend that you create
165. 6:08videos like this one walking people
166. 6:10through the things because just because
167. 6:12it's pretty, and just because it's
168. 6:13helpful, people actually don't want to
169. 6:15consume it. People want to watch a video
170. 6:18with it like they're used to now on
171. 6:20YouTube, and they they want that the
172. 6:22value needs to be delivered on a silver
173. 6:25platter. So, that's how you get people
174. 6:27to consume. So, you want to deliver that
175. 6:29freebie on a silver platter with a
176. 6:31YouTube video, and share that back into
177. 6:33your community because what people in
178. 6:35your community do as well is they also
179. 6:37want to avoid the scary, daunting,
180. 6:39transforming, ripping things open, and
181. 6:41having to package them together things
182. 6:43in your classroom. So, people actually
183. 6:44want to avoid these this work. But if
184. 6:47you're using your freebie and your free
185. 6:49content, and you're sharing it in the
186. 6:50community, they're like, "Oh, this
187. 6:51sounds interesting. I'll check it out.
188. 6:53It doesn't feel like work. It doesn't
189. 6:54feel like a chore." But after they have
190. 6:57been delivered the content, they might
191. 6:59be inspired enough to actually go in and
192. 7:01do the work. So, really really
193. 7:02important, create amazing freebies,
194. 7:06deliver them with videos, and have it
195. 7:08bridge into your membership. It allows
196. 7:09you to bring in people on the front end,
197. 7:11but it especially also helps you to get
198. 7:13the people in your communities to do the
199. 7:16work, which again is prerequisite from
200. 7:18that for them
201. 7:19paying and staying because only when
202. 7:21they make progress, they make progress.
203. 7:23That's it, right? So, and the good thing
204. 7:25is that this is highly marketable as an
205. 7:28advertizable. I want to show you
206. 7:30one of uh my ads that is performing
207. 7:32really well for this. So, I have a again
208. 7:35artifact cheat sheet with all of my
209. 7:37winning ads for my school community. And
210. 7:40basically what the ad looks like, I just
211. 7:42want to quickly show you this. You only
212. 7:44see the ads for the specific membership.
213. 7:46So, here for example, this my winning
214. 7:49school ads into this cheat sheet, it is
215. 7:50this nice interactive artifact. And what
216. 7:53the ad copy is is, "Wait, do you want
217. 7:55all of my winning school ads? You can
218. 7:57comment cheat sheet and get instant
219. 7:59access plus all of my ads and traffic
220. 8:01training when joining the free trial of
221. 8:03Grow With Evelyn. Ready to actually
222. 8:05grow? You know what to choose. Yeehaw."
223. 8:07Right? So, it's like, "Hey, comment for
224. 8:08this cheat sheet. By the way, you get
225. 8:10this and so much more inside of my
226. 8:12community, so why not join the
227. 8:14community?" And it's a really really
228. 8:15great ad because it delivers value to
229. 8:17people that are still skep- step-
230. 8:19skeptical. They then join out your
231. 8:21check out your thing and might join from
232. 8:23there, but it also is really great for
233. 8:26directly getting the attention to your
234. 8:27membership. So, you can use the
235. 8:30artifacts at this point, right? On the
236. 8:33front end, but also like I said, inside
237. 8:35to get people back to doing the work.
238. 8:38That's a way to fill up your school
239. 8:40community with valuable content in the
240. 8:42feed, right? For your members, as well
241. 8:45as with new people from the ad. Because
242. 8:47remember, the topic of this video is
243. 8:49fill up your school community. Mini
244. 8:51offers. Now, you can also, if these
245. 8:54artifacts are about topics that are
246. 8:56valuable and desirable enough, just
247. 8:58create a funnel for them, sell them
248. 9:01separately, or give them for free in
249. 9:02your school community. And I've just
250. 9:04broken this strategy and showed you the
251. 9:06exact funnel for this in this video. You
252. 9:09have a full video on how this mini offer
253. 9:11funnel into your school community works.
254. 9:14The only thing that I want to say is you
255. 9:16really have to pay attention to the
256. 9:18thing that you're giving away being
257. 9:20super valuable enough. So, for example,
258. 9:23if I was making my cheat sheet valuable
259. 9:26enough to turn it into a freebie, what I
260. 9:28would probably need to do here, you can
261. 9:30see this is just a cheat sheet, is that
262. 9:32I take all of these ads and really make
263. 9:35mini trainings on exactly how to create
264. 9:37them, etc. And then I would put that
265. 9:38into a mini offer. You always want to
266. 9:41massively over-deliver in those front
267. 9:43end items of your membership, not only
268. 9:46because then it is it has the potential
269. 9:48to lower your acquisition cost below
270. 9:50zero because you can advertise what's
271. 9:53inside your membership for cheaper than
272. 9:55what people are paying immediately. So,
273. 9:57you're basically more than breaking even
274. 9:59in the first month if it's that
275. 10:01valuable. But then also because it's
276. 10:02living inside your membership, it is
277. 10:04that valuable inside your membership,
278. 10:06and it only gets more valuable because
279. 10:08you help people actually implement. So,
280. 10:09you want to pour a obnoxious amount of
281. 10:12effort into these things even though
282. 10:15people just pay this really, really
283. 10:16small price because it's not about what
284. 10:18people pay you, but it's about what it
285. 10:20can do for your customer acquisition
286. 10:21cost, and you can basically afford to
287. 10:25infinitely scale your ad if you're
288. 10:27paying less than what you're earning in
289. 10:28the first month. One way to improve your
290. 10:31money model, if you want to speak in
291. 10:32Alex Hormozi terms, is to just make your
292. 10:34offers a lot, a lot better. And like it
293. 10:38is with Facebook ads, you know,
294. 10:39eventually as you scale, it gets more
295. 10:41expensive. So, for example, with the
296. 10:43scale that I need right now to keep
297. 10:45growing my monthly recurring revenue
298. 10:47from $70,000 a month, I don't have the
299. 10:50one-month payback period anymore. I'm
300. 10:52already getting into the second month.
301. 10:54So, I'm breaking even around the 1.6
302. 10:57months mark, which still is amazing,
303. 11:00right, because of the revenue I've built
304. 11:01up. But if I want to keep growing from
305. 11:03here and lower the acquisition cost,
306. 11:05what do I need? More offers that stack
307. 11:07on top of each other, that are more
308. 11:09attractive, that allow me to acquire a
309. 11:11customer cash flow positive, right? So,
310. 11:13and the more attractive, the more love
311. 11:16and care and thought you put into the
312. 11:18thing, the better the solution, the
313. 11:20lower your customer acquisition cost.
314. 11:21And this is really an overlooked
315. 11:23opportunity. Now, these things, like I
316. 11:25said, inside your membership, but you
317. 11:28can also go ahead and actually create
318. 11:30the content for inside your membership
319. 11:31like this. I started to deliver content
320. 11:34inside of GrowthAdvisor now from
321. 11:36artifacts like this, and my members
322. 11:38absolutely love it because it really
323. 11:41helps them the way this is visualized as
324. 11:43well. You can also then fill up with VIP
325. 11:45offers, but that's not necessarily the
326. 11:46topic of this video. The topic of this
327. 11:48video is just how to fill your
328. 11:49membership. The regular content in your
329. 11:52membership, you also want to ideally
330. 11:55artifactify, so you really have
331. 11:58this
332. 11:59great visual guide alongside your video.
333. 12:03And this is better than you just having
334. 12:05plain slides, and the benefit is you can
335. 12:08also create it a lot, a lot faster. It
336. 12:11took me minutes to put this artifact
337. 12:14together. Now, how did I do it? There's
338. 12:16two starting points. You either have
339. 12:18existing content, and if you're that,
340. 12:20like, woohoo, you're so far ahead
341. 12:22because you can just dump a lot of the
342. 12:24content that you already have and turn
343. 12:26that into these gorgeous artifacts that
344. 12:28really can be
345. 12:30any digital product you can think of,
346. 12:33right? So, your imagination is the
347. 12:34ceiling to it.
348. 12:36Or you can also say, "You know what? I
349. 12:38want to create an artifact specifically
350. 12:40for this. I'm recording a brain dump of
351. 12:42what should go into this." And there you
352. 12:44can use the AI as a scaffolding partner
353. 12:46as well. So, you can say, for example,
354. 12:48"Hey Claude, I want to build an artifact
355. 12:51that's a cheat sheet for building really
356. 12:52powerful artifacts. Ask me questions
357. 12:54that will tickle out all of the context
358. 12:56you need to build this in according to
359. 12:58my vision." And it will ask you a bunch
360. 13:00of questions, and some of them will be
361. 13:01nonsense, but it will get you to ramble
362. 13:03long enough that you can produce enough
363. 13:05meaningful context to get to a first
364. 13:07version, and then you just iterate it
365. 13:10from there. So, that is basically the
366. 13:12whole process is you just dump your
367. 13:15recording, your transcript, or a Loom
368. 13:18brain dump into it, and then it starts
369. 13:20to build from there. I really want to
370. 13:21show you how simple this is. I'm going
371. 13:23to use any of my last recordings. Okay,
372. 13:26so this was just me messing up the
373. 13:28intro, but here you can see this is
374. 13:29subscription sales and scaling monthly
375. 13:31roadmap. All you have to do is come
376. 13:33here.
377. 13:35Claude, please create a visual roadmap
378. 13:39artifact from this recording.
379. 13:44And it will get to work, and it will
380. 13:45build you an artifact. So, you all you
381. 13:47have to do is prompt it, and then you
382. 13:48can give it feedback. Now, you see the
383. 13:50first version that it created here. So,
384. 13:53build multiple entry points.
385. 13:58Know your core models, validate first,
386. 14:00amplification.
387. 14:03The monthly cycle. So, it's already
388. 14:05looking really, really good. But just
389. 14:07here, for example, there's an error. So,
390. 14:09what I would just say is,
391. 14:13"In the first animation, the word
392. 14:16subscription
393. 14:19gets cut off. Please fix that."
394. 14:28And now you can see it will go ahead,
395. 14:30analyze the problem, and fix it.
396. 14:33Now, you see, sometimes it's a little
397. 14:35bit annoying.
398. 14:36See the screenshot.
399. 14:39It's still there.
400. 14:42I need to see full subscription
401. 14:46button. And there you go. Now, it looks
402. 14:49a lot better. So, and just like this, I
403. 14:51would go through the whole artifact and
404. 14:53give it feedback on everything. So, this
405. 14:55is basically how you create it. Now,
406. 14:57once you're happy with the content, all
407. 14:59that's left to do is skin it, publish
408. 15:02it, put it inside your school community,
409. 15:04and then distribute it on the front end,
410. 15:05right? So, fill your school community
411. 15:07with it, push it to the front end to
412. 15:09fill your school community with your
413. 15:11members. Skinning is super simple. All
414. 15:14you have to do is share your branding
415. 15:16with it. The fastest, quick and dirty
416. 15:19method, if you don't have the skill yet,
417. 15:20thank you so much for signing up, is to
418. 15:22just take a screenshot of it, and then
419. 15:24pull it into Claude,
420. 15:25and just upload it here. And like I've
421. 15:27written here, "Please reskin this to
422. 15:29match my community. Keep the gradient,
423. 15:31but use the lime greens and pink as the
424. 15:32main colors. Like here, keep the paper
425. 15:34background." And as you can see, it's
426. 15:36now matching the new community theme. I
427. 15:38really like what it did with that. So,
428. 15:40now I can already go ahead, and I can
429. 15:42publish it. For that, all I need to do
430. 15:44is come here, say publish artifact,
431. 15:47copy, and now I can already use this
432. 15:49link, and I can share it with my
433. 15:51community. Now, here's something that I
434. 15:53don't recommend. I don't recommend that
435. 15:55you keep this hosted on Claude. What I
436. 15:57recommend is that you actually put it on
437. 16:00one drag-and-drop hosted platform like,
438. 16:03for example, Static App. So, I use
439. 16:05Static Static App. You can also use
440. 16:06Cloudflare Pages, GitHub Pages,
441. 16:08completely free as well. It's a little
442. 16:10bit more less convenient from the
443. 16:12upload, but also works. This way you
444. 16:14have it hosted on your own page, and
445. 16:17that also makes the next step easier.
446. 16:19So, the next step is obviously creating
447. 16:22the video that goes with your artifact
448. 16:24that basically teaches people how to use
449. 16:26it. So, this is just what I do here in
450. 16:28this artifact. It's you using a screen
451. 16:31share recording tool like Loom, and just
452. 16:33walking people through the artifact.
453. 16:35Then you can link to your artifact in
454. 16:38your school community, and just have the
455. 16:40video
456. 16:41uh that goes with it. So, here you can
457. 16:43see where I did that. For example, here,
458. 16:46I just have start here,
459. 16:49and then you can see this is the full
460. 16:50training. So, then you have it
461. 16:52officially published in your school
462. 16:54community, which is amazing. Some
463. 16:56artifacts you might want to give them to
464. 16:58use, some you just might want to use to
465. 17:00deliver the training and then you
466. 17:02update. Now, once that's done, now you
467. 17:05can go into distribution. And for
468. 17:07distribution, you have a few different
469. 17:09options. The easiest option is always to
470. 17:12make just a "I just dropped this" ad.
471. 17:15So, you can just
472. 17:17take a screenshot of what you just
473. 17:18dropped,
474. 17:20put it in Canva on like a square
475. 17:23background, and now we just want to make
476. 17:25it a little bit pretty, which should be
477. 17:27easy enough to do, like so. And then you
478. 17:30just write "In community offers."
479. 17:34Right? Match the font, and now I would
480. 17:36say "New training." And that in itself
481. 17:41is already the ad.
482. 17:43Right? You can play around with making
483. 17:45it a little bit more pretty, but you can
484. 17:46put it out just like that. Another ad
485. 17:49would just be, again, you recording
486. 17:51yourself with Loom and saying, "Hey, I
487. 17:52just dropped this inside of my
488. 17:54community. It's about this. I walk you
489. 17:57through X, Y, Z. Then I also give you
490. 17:59this bonus. This is really cool for you
491. 18:01if you're X struggling with Y. Click the
492. 18:03link below and get instant access now."
493. 18:05So, this is just directly advertising
494. 18:07it, directly leading to the about page.
495. 18:10The second option is what I shared with
496. 18:12you here in this video, to build out a
497. 18:14full funnel, and basically have them,
498. 18:17like, for example, here, have it the
499. 18:18opportunity to buy it separately, or
500. 18:21again get it for free inside of your
501. 18:22community. And then, of course, if
502. 18:24you're giving away this away for free as
503. 18:26well, there's the ad that I just showed
504. 18:28you before, where it's like, "Hey,
505. 18:29comment below if you want this, and by
506. 18:31the way, you get this and so much more
507. 18:32in my free community." And of course,
508. 18:34you can also distribute it just
509. 18:36organically without ads, which is, for
510. 18:39example, here an example. I distributed
511. 18:42my cheat sheet,
512. 18:44and I just said, "Hey, want to win see
513. 18:45my winning school ads? Just comment
514. 18:47below, and I'll send it over." And you
515. 18:48can see got a lot of comments, a lot of
516. 18:50traction. And I will, of course, also
517. 18:52use that as the call to action in my
518. 18:54content a lot to just say, "Hey, comment
519. 18:57below, and I'll send you this artifact
520. 18:58over." And then again, because of the
521. 19:00way that this artifact is made, it
522. 19:03perfectly bridges over into the paid
523. 19:06community. Okay? So, this is how you can
524. 19:09then distribute it.
525. 19:10Now, it lives inside your school, and
526. 19:12now it works outside of your school to
527. 19:13bring more people into your school. Few
528. 19:16fancy effects before we wrap this up.
529. 19:18The Like I said, the more consumable,
530. 19:20shiny, fun this is, the more likely it
531. 19:23is to get people to take action, whether
532. 19:25that action is to join your community,
533. 19:27or that action is to actually implement
534. 19:29what they learn. Uh there are a few
535. 19:30ideas here for you. You can have them
536. 19:32toggle between light and dark mode. You
537. 19:34can have confetti launching when they
538. 19:36click on something. You can give them a
539. 19:39progress bar.
540. 19:41You can also have them with Did you see
541. 19:43the confetti that come when you do 100%?
542. 19:45You can also have an interactive
543. 19:46checklist for them, so they can follow
544. 19:48along.
545. 19:49You can also give them cards and
546. 19:52animations, which I also did throughout
547. 19:54this. There's also counters that you can
548. 19:56give them. We have accordions. You can
549. 19:59have information in tabs for them like I
550. 20:01also have in this artifact. You can have
551. 20:03tool tips and hover over infos. You can
552. 20:06have slider inputs. You can have
553. 20:08features toggling on and off. You can
554. 20:10have pulsing buttons that glow. You can
555. 20:13do buttons and all kinds of things. And
556. 20:15of course you can also have shimmer
557. 20:17loading skeletons. Like you can do all
558. 20:20kinds of fancy effects on them. What I
559. 20:23always recommend is to have the call to
560. 20:24action in the artifact if you sell them
561. 20:27separately or if you're using them as a
562. 20:29freebie. You will, I think, absolutely
563. 20:32fall in love with this process and it
564. 20:34will allow you to create so much better
565. 20:37content inside your membership as well
566. 20:39as freebies so much quicker and with
567. 20:41that fill up your school faster with
568. 20:43quality content and with quality people
569. 20:45that come from it. If you want my
570. 20:47complete artifacts course, then you can
571. 20:49get it inside of Growth Evelyn. There's
572. 20:51a 7-day free trial so you can check it
573. 20:52out risk-free. And other than that, I
574. 20:54think this video [music] gave you
575. 20:55everything that you need to have a
576. 20:56starting point. Go ahead, play around
577. 20:59with this.
578. 20:59>> [music]
579. 20:59>> Can be an absolute game-changer for you.
580. 21:01It definitely is for me. Thank you and
581. 21:03I'll see you in another one.