How I Use Claude For LinkedIn Outreach (Cold DMs) — Transcript

Full transcript

1. 0:00For as long as cold outreach or LinkedIn
2. 0:02[music] outreach existed, you had to
3. 0:04choose between two things:
4. 0:06personalization or scale. You could
5. 0:08spend hours handwriting a perfect
6. 0:10message to a prospect that might get a
7. 0:12reply, or you could blast out 200
8. 0:14generic message templates [music] just
9. 0:15to hope that one of them lands. You
10. 0:17could never do both. That is until now.
11. 0:20Because with Claude, that tradeoff has
12. 0:22now died. [music] I now send out
13. 0:24personalized outreach on LinkedIn at
14. 0:26scale and it's 10xed my reply rates and
15. 0:29close rates [music] on LinkedIn. Every
16. 0:31message I send into a hot leads using
17. 0:33this process takes me about 10 seconds,
18. 0:35but it reads like I've spent 30 minutes
19. 0:37to an hour doing research with that
20. 0:39message. Message [music] is so specific,
21. 0:42targeted, and relevant to that person
22. 0:44that they're actively thanking me for
23. 0:46[music] reaching out to them. And my
24. 0:48reply rate has gone through the roof
25. 0:49because of it. The tool doing all the
26. 0:51heavy lifting here on my behalf [music]
27. 0:53is Claude that I've connected up to my
28. 0:55LinkedIn and works magic behind the
29. 0:57scenes. So, in this video, I'm going to
30. 0:59show you [music] first of all how to
31. 1:01connect Claude to LinkedIn in just 2
32. 1:03minutes. And then I'm going to show you
33. 1:04my three-step [music]
34. 1:05system to using Claude in my cold
35. 1:08outreach on LinkedIn. That is the secret
36. 1:10behind my entire success [music] in my
37. 1:12cold outreach strategy on LinkedIn.
38. 1:14After watching this video, you'll be
39. 1:15able to replicate this exact process
40. 1:17[music] in less than 30 minutes on your
41. 1:19own LinkedIn account. Let's get into the
42. 1:21video.
43. 1:25Firstly, let's set up Claude with
44. 1:27LinkedIn. This is the most important
45. 1:29step, but equally the step that so few
46. 1:31people know how to do. The reason why so
47. 1:33few people know how to do this is
48. 1:35because you don't connect Claude to
49. 1:36LinkedIn in any of the traditional
50. 1:38methods. There's not an API connection.
51. 1:40You can't go into Claude and scroll
52. 1:42through and just add it as a connector
53. 1:43like you can with many other thirdparty
54. 1:45tools. And equally, it doesn't even run
55. 1:47from an MCP. This leads to many people
56. 1:49thinking you can't actually run your
57. 1:52LinkedIn using Claude, but that is
58. 1:54false. The answer is in Claude's Chrome
59. 1:57extension where Claude can run your
60. 1:58Chrome tab from behind the scenes. It
61. 2:01gives Claude the driving wheel behind
62. 2:03whatever Chrome tab is open. So when
63. 2:05LinkedIn is open, it can run LinkedIn
64. 2:07entirely on your behalf with that
65. 2:09extension. So it really is as simple as
66. 2:11installing any Chrome extension. Simply
67. 2:13type into Google Cloud for Chrome
68. 2:15extension, open it up, and install it.
69. 2:18Once you've installed it, you're then
70. 2:20going to need to log into your Clawude
71. 2:21accounts in that extension, and voila,
72. 2:24you have it set up. It really is that
73. 2:26simple. Once you've launched that Claude
74. 2:28extension, it will take control of the
75. 2:30tab you have open. Simply sign into
76. 2:32LinkedIn on that tab. And now Claude is
77. 2:35installed and primed to run LinkedIn on
78. 2:37your behalf. You'll have your LinkedIn
79. 2:39tab in front of you on screen, but also
80. 2:41a Claude tab to the right of it. This is
81. 2:43where you can ask Claude to complete
82. 2:45actions in your behalf, ask it questions
83. 2:47about LinkedIn profiles, or basically
84. 2:49anything you want Claude to do on
85. 2:50LinkedIn, that's where you ask it to do
86. 2:52it. Now, I have done a full video on
87. 2:54this setup. So, if any of this has gone
88. 2:56over your head, please go and watch the
89. 2:57full video to make sure you've set it up
90. 2:59entirely correctly. Hopefully by this
91. 3:01point you have got Claude set up to your
92. 3:03LinkedIn and you are ready to start
93. 3:04winning some leads, winning some clients
94. 3:06on LinkedIn with Claude by your side.
95. 3:12But before I get into that, I want to
96. 3:14quickly call out that if you are
97. 3:15enjoying this video, please do like and
98. 3:17subscribe. This is just one video I'm
99. 3:19doing on a massive series on how to win
100. 3:21on LinkedIn. Whether you're trying to
101. 3:23grow your following on LinkedIn, whether
102. 3:24you're trying to become a key person of
103. 3:26influence on LinkedIn, whether you're
104. 3:27trying to find leads on LinkedIn, win
105. 3:29clients on LinkedIn, make money on
106. 3:30LinkedIn, whatever you're trying to do,
107. 3:32this is the channel where I teach you
108. 3:34how to do it. I've run LinkedIn for
109. 3:35years for many of my client accounts and
110. 3:37seen them grow to hundreds of thousands
111. 3:39of followers. So, I have all the tips
112. 3:41and tricks that I'm ready to share with
113. 3:42you on this channel. Make sure you
114. 3:44subscribe to not miss out. Thanks, and
115. 3:45let's get back to the video.
116. 3:50This is a three-step system I use to run
117. 3:53cold outreach on LinkedIn using Claude.
118. 3:55The three steps are qualify, homework,
119. 3:58send. I'm going to go through each of
120. 4:00those three steps and give you a live
121. 4:01demo of how it works. So, step one is
122. 4:04qualify. And this is before I've even
123. 4:06sent any message to anyone. The first
124. 4:08question in my head is, is this an ICP
125. 4:11prospect? Is this someone who could
126. 4:13become a potential customer or client of
127. 4:15mine? Because a tough truth about cold
128. 4:17outreach is that often your message is
129. 4:20fine, your offer is fine, but you're
130. 4:22reaching out to the wrong people. You're
131. 4:23speaking into the wrong room. Targeting
132. 4:26certainly kills more campaigns than copy
133. 4:28ever does. So step one is with the
134. 4:30Claude Chrome extension open, I open up
135. 4:33that person's LinkedIn profile that I
136. 4:35think might be a good prospect. I then
137. 4:37ask Claude to take a look at that
138. 4:39person's profile and tell me if they're
139. 4:41an ICB prospect or not. should I be
140. 4:43spending my time on this prospect or
141. 4:45not? And Claude will read the whole
142. 4:47thing. It will do an analysis of the
143. 4:49company they're working at, the job
144. 4:51title, their position, previous
145. 4:53experience, and even read through their
146. 4:55posts to see what they're talking about,
147. 4:57what challenges they have, and that kind
148. 4:59of thing. Doing all that analysis would
149. 5:01take me about 2 hours to do manually.
150. 5:04But Claude within a minute will come
151. 5:05back with an answer that's very direct,
152. 5:07saying, "Yes, this person is an ICP
153. 5:09prospect," or, "No, they're not, and
154. 5:11here's why." This is so important to
155. 5:14ensure you're not spending time on the
156. 5:15wrong prospects. Now, this is such a
157. 5:18critical step to your strategy because
158. 5:20it means that all my inbox now is filled
159. 5:22with hot ICP leads. I'm no longer having
160. 5:24to filter out good leads versus bad
161. 5:26leads after I've sent the message. I
162. 5:27then know that any reply that I receive
163. 5:29in my inbox is from a hot ICP prospect
164. 5:32because I've done this qualification
165. 5:33step first. If you don't have this step
166. 5:36first, you then have to filter after you
167. 5:38sent the message. So, you're waiting
168. 5:39through a sea of poor fit prospects.
169. 5:41Step two is similar, but it's a step
170. 5:43further and it has sales in mind. This
171. 5:46is getting Claude to do all the research
172. 5:48it needs to do on that person to craft a
173. 5:51perfect DM message to them. Because if I
174. 5:54think about the cold DMs that I receive
175. 5:56on a daily basis, they are horrendous.
176. 5:58They are generic. They are boring. Stuff
177. 6:00like, "Hey, I love your content. Hey, I
178. 6:03love what you're doing at leader."
179. 6:04There's no specificity. They're clearly
180. 6:06templated and sent to thousands of
181. 6:08prospects at the same day. But then
182. 6:10think about the odd message you might
183. 6:11actually reply to. They're specific.
184. 6:13They call out an action you've recently
185. 6:15taken. Maybe you were at an awards
186. 6:16conference. Maybe you were at an event.
187. 6:18Maybe you posted about something last
188. 6:20week and they mention that. It's the
189. 6:22specificity that allows you to
190. 6:24distinguish yourself in someone's inbox.
191. 6:26It's a way of earning goodwill because
192. 6:28it shows you've done your homework. It
193. 6:30shows that you're not just treating them
194. 6:31like every other prospect, but you
195. 6:32actually have intention and actually
196. 6:35that they mean something to you and that
197. 6:36they're worth doing a bit of research
198. 6:38and homework on before you send the
199. 6:39message. So, in this homework phase, I
200. 6:41asked Claude to do a deep dive on that
201. 6:43person's profile and come back with
202. 6:45three noteworthy things that happened
203. 6:46recently to that person. Was it a post
204. 6:48they put out? Was it an event they
205. 6:50attended? Anything of the sort, come
206. 6:52back with three things that could be in
207. 6:54my message. Now, the stuff it comes back
208. 6:56with is always gold. You'll be so
209. 6:58surprised. It's so good at finding
210. 7:00little things in the profile that humans
211. 7:02would miss because remember it can also
212. 7:04look at the company profile, colleagues
213. 7:06profile. Hey, I saw your colleague just
214. 7:08achieved X. How cool is that? Hey, I saw
215. 7:10your company just received a run of
216. 7:11funding or employed this person. There's
217. 7:14lots of cool things you won't even think
218. 7:16about that Claude can pick up here. So,
219. 7:18with those first two steps, we know that
220. 7:19this prospect is an ICP prospect that is
221. 7:22worth my time. We also know some cool
222. 7:24and interesting things that have
223. 7:25happened in that person's life recently
224. 7:27that can form the meat of our message.
225. 7:29Now, we need in step three is to craft
226. 7:32the perfect message to the prospect to
227. 7:34send over that's going to get them to
228. 7:35convert and engage. Now, what I do here
229. 7:37is actually quite interesting and it's I
230. 7:39ask for two outputs from Claude. One is
231. 7:42obviously a message, a text message that
232. 7:44I'm going to send. It's going to be very
233. 7:46powerful, very wellcraftrafted and it's
234. 7:48going to have a good chance of
235. 7:49converting. But the second thing is a
236. 7:52script for a voice note because a voice
237. 7:54notes are absolute gold dust on
238. 7:56LinkedIn. When was the last time you
239. 7:58received a voice note? Probably, I
240. 7:59guess, at least a few weeks ago, maybe
241. 8:01even more. Sending a voice note is a
242. 8:03great way to disrupt the pattern of an
243. 8:05inbox because they receive message,
244. 8:07message, message, message. They see a
245. 8:08voice note and it spikes curiosity. They
246. 8:11also can't see what you're saying in the
247. 8:12voice notes as they can get a preview of
248. 8:14the text. So they're much more inclined
249. 8:15to, you know, open up the message box,
250. 8:18listen to the voice notes just purely
251. 8:20out of curiosity. So the prompts for
252. 8:22Claude is ultimately something like
253. 8:23this. Based on everything you just found
254. 8:25in the homework section and the
255. 8:27qualification section, I want you to
256. 8:29craft a 10 out of 10 LinkedIn message
257. 8:32and LinkedIn voice note script to send
258. 8:34to the prospect. You should have
259. 8:36knowledge already of how I like to speak
260. 8:38and what messages will resonate versus
261. 8:40not resonate on LinkedIn from previous
262. 8:41training. So, use that and your new
263. 8:43knowledge of this prospect to craft a
264. 8:46perfect message and a perfect voice
265. 8:47note. It will then spend a minute or so
266. 8:49doing that research and come back with
267. 8:51me with an absolutely ideal message and
268. 8:54script. Now, I don't send both of them.
269. 8:56In fact, I just choose my favorites.
270. 8:58It's often based on, you know, the
271. 9:00person's profile. I have a look and I
272. 9:02think, will a voice note resonate or
273. 9:04does this person look like they probably
274. 9:05prefer to receive a text message? And
275. 9:07based on that information and based on
276. 9:09the quality of the output from Claude, I
277. 9:11choose what I want to do. Either then
278. 9:12quickly record the voice note or I send
279. 9:14a message. Either way, the output is the
280. 9:16same. A hyperpersonalized, hyper
281. 9:19effective cold outreach message send to
282. 9:21prospects. If you copy this blueprint, I
283. 9:24guarantee you'll see your reply rates
284. 9:2610x.
285. 9:31Let's just quickly recap that system so
286. 9:33you can deploy it today. So, after
287. 9:35you've installed the Chrome extension
288. 9:36and set up with LinkedIn, step one,
289. 9:38you're going to open up a LinkedIn
290. 9:40person's profile that you think is an
291. 9:41ICP prospect and ask for Claude's
292. 9:43opinion as to whether it also thinks
293. 9:44it's an ICP prospect. Give you an answer
294. 9:47yes or no and why if no. Step two,
295. 9:50you're going to get your Claude agent to
296. 9:52then do its homework, which is a deep
297. 9:54dive on everything about that prospect.
298. 9:56is going to come back with three things
299. 9:58that have happened in that person's
300. 10:00either career recently or company or any
301. 10:02working environment that might form the
302. 10:05meat of the message. Step three is to
303. 10:07then put the message together, continue
304. 10:09that deep dive and come back with two
305. 10:11different outputs. A text DM message to
306. 10:13send and a voice note message to send. I
307. 10:16then choose my favorite and ping it off
308. 10:18and the result is the same every time. A
309. 10:20fantastic cold outreach DM sent on
310. 10:23LinkedIn. It really is that simple. If
311. 10:25though you are trying to win on
312. 10:26LinkedIn, I want to personally invite
313. 10:28you to my online LinkedIn community.
314. 10:30I've launched it two weeks ago and it's
315. 10:31got over 300 members of people just like
316. 10:34you and just like me trying to grow on
317. 10:36LinkedIn. If you're trying to grow on
318. 10:38LinkedIn, you really will find what's in
319. 10:40the online course very valuable. It's a
320. 10:42collection of awesome tips and tricks,
321. 10:44training videos, courses, claude
322. 10:46prompts, all designed to help you grow.
323. 10:48I've arranged a 7-day free trial, so you
324. 10:50can check it out free of charge. There's
325. 10:53also one-to-one calls you can have with
326. 10:54me, team calls with the community, and a
327. 10:57lot more that's going to engage you and
328. 10:58help you grow on LinkedIn. So, make sure
329. 11:00you use that free trial. It's linked in
330. 11:02the description, and say hi to me in the
331. 11:04community once you join. As always,
332. 11:06thanks for watching this video. I hope
333. 11:07you found it useful. I really do
334. 11:08appreciate you guys who check in and
335. 11:10watch these videos on a weekly basis. If
336. 11:12you haven't already, please do like and
337. 11:13subscribe. Have a great day. See you on
338. 11:15the next one.