How I Use ChatGPT To Go Viral On LinkedIn (INSANE) — Transcript

Full transcript

1. 0:00Going viral on LinkedIn is easy when you
2. 0:02know [music] how. I run the LinkedIn
3. 0:04profiles of lots of LinkedIn influencers
4. 0:06on the platform and I use AI to help
5. 0:08them go viral every [music] single week.
6. 0:10Now, I realize that every video I've
7. 0:12done on this channel that's around using
8. 0:13AI to grow on LinkedIn [music]
9. 0:15has been centered around Claude, but
10. 0:17I've received lots of comments from you
11. 0:18guys that actually you're using ChatGPT
12. 0:21instead of Claude. So, for those people
13. 0:23who are using ChatGPT instead of Claude,
14. 0:25I want to show you how you can go viral
15. 0:27on LinkedIn [music] using ChatGPT
16. 0:29because it is just as easy. You just
17. 0:31need to use a different set of rules as
18. 0:33[music] the ones you'd use with Claude.
19. 0:34In this video, I'm going to give you
20. 0:36five simple steps. Follow these steps
21. 0:38and your [music] ChatGPT will be your
22. 0:39very best LinkedIn ghostwriter and
23. 0:41you'll be going viral in no time. Let's
24. 0:44get into it.
25. 0:48First of all, let's be honest about the
26. 0:50tool, ChatGPT, and I guess AI in general
27. 0:53because where a lot of people go wrong
28. 0:54is they just go into their ChatGPT and
29. 0:56they get it to write a LinkedIn post
30. 0:58from scratch. This is why everyone hates
31. 1:01AI for social posting and this is why so
32. 1:03many posts on the timeline I see are so
33. 1:06bad, so clearly AI generated, and why
34. 1:08lots of people think AI shouldn't be
35. 1:10used to generate LinkedIn posts full
36. 1:12stop. The answer is it should be used,
37. 1:14it can be used effectively, it's just
38. 1:16used in the wrong way 99% of the time.
39. 1:18If you can use AI well, use it in the
40. 1:20right places, and avoid using it in the
41. 1:22wrong places, you'll have a competitive
42. 1:23edge on everyone who's using it
43. 1:25incorrectly. Where is ChatGPT a really
44. 1:27valuable tool here? Well, it's very good
45. 1:30in its ideas, research, hooks,
46. 1:33structuring a post, and speed. Let me
47. 1:35explain what I mean. ChatGPT has written
48. 1:37more viral LinkedIn posts than any human
49. 1:39alive, yes, including me. So, it
50. 1:42actually knows what a good effective
51. 1:44hook looks like, what a good effective
52. 1:46end to a post looks like, and everything
53. 1:48in between. As well as knowing what an
54. 1:50effective LinkedIn post looks like, it
55. 1:52has the whole of the internet to scan
56. 1:55actually in 10 topics. What's hot today?
57. 1:57What's hot this week, what are people
58. 1:59talking about, and that's a great
59. 2:01foundation to use as the subject matter
60. 2:03of your LinkedIn post. So, using ChatGPT
61. 2:05in your arsenal is very good for the
62. 2:07research phase, it's very good in
63. 2:09equipping you to help with the writing
64. 2:11of the LinkedIn posts, and it's also
65. 2:13very good for doing all of that at scale
66. 2:15because of course it can work at very
67. 2:17high speed and a very high volume of
68. 2:19output. But, there are two
69. 2:21considerations you need to have when
70. 2:22using ChatGPT, and these are
71. 2:24limitations, but there are ways around
72. 2:27them. Now, the first is your voice, a
73. 2:29human voice, but also your personal tone
74. 2:31that you use. Naturally, ChatGPT, out of
75. 2:34the box, speaks like ChatGPT. We all
76. 2:36know that robotic tone of voice that
77. 2:38ChatGPT likes to adopt. Phrases like,
78. 2:40"Let that sink in." Excessive uses of
79. 2:42the rocket emoji, and phrases like, "I'm
80. 2:45humbled to announce that." It doesn't
81. 2:47really sound like a real person. The
82. 2:48second thing that's very important that
83. 2:50ChatGPT doesn't have out of the box is
84. 2:52context. Context to you, context to your
85. 2:55business, context to your target market,
86. 2:57content to who basically is going to be
87. 2:59seeing your posts. So, it's hard out of
88. 3:02the box for ChatGPT to know what's
89. 3:04content to put in the LinkedIn post if
90. 3:06it doesn't exactly know who it's writing
91. 3:08it for. Now, the great news is that
92. 3:10those two things are very easy to fix,
93. 3:12and in the rest of this video I'm going
94. 3:13to give you a five-step system to using
95. 3:15ChatGPT to write viral LinkedIn posts
96. 3:18very simply and very effectively. And if
97. 3:21you follow that five-step method, those
98. 3:22two things to worry about are things of
99. 3:24the past because they're both controlled
100. 3:26within this sequence.
101. 3:31Before I get into those five steps, I
102. 3:33want to quickly call out that if you are
103. 3:34enjoying this video, please do like and
104. 3:36subscribe. This is just one video I'm
105. 3:38doing on a massive series on LinkedIn,
106. 3:40how to grow on LinkedIn, how to become a
107. 3:41key person of influence on LinkedIn, how
108. 3:43to sell on LinkedIn, how to sign clients
109. 3:45on LinkedIn, and everything in between.
110. 3:47If you, like me, are trying to grow on
111. 3:49LinkedIn, make sure you subscribe to not
112. 3:51miss out on any of that cool content.
113. 3:53I'm trying to build the biggest online
114. 3:54community here on YouTube of people
115. 3:56trying to grow on LinkedIn, and I want
116. 3:58you to be a part of it. So, subscribe
117. 4:00and let's get back to the video.
118. 4:05Step one is to train your ChatGPT agent
119. 4:08on your voice. Unsurprisingly, it's the
120. 4:10part that most people skip. How do I
121. 4:12know that everyone skips this step?
122. 4:13Well, because if they didn't, everyone's
123. 4:15LinkedIn posts wouldn't be sounding like
124. 4:16ChatGPT. The fact that they haven't
125. 4:18trained their agent on their voice is
126. 4:21why every post that's AI generated
127. 4:23sounds exactly the same. Well, how then
128. 4:25can you train ChatGPT on your voice?
129. 4:27Well, you can do this inside of LinkedIn
130. 4:29and outside of LinkedIn. Inside, you can
131. 4:31feed ChatGPT your 15 to 20 most recent
132. 4:34LinkedIn posts or your 15 to 20 most
133. 4:37effective LinkedIn posts that performed
134. 4:38the best. That's going to train ChatGPT
135. 4:41on how you like to speak, who you're
136. 4:42trying to speak to, and that kind of
137. 4:43thing. Outside of LinkedIn, you have a
138. 4:46world of content that you can feed your
139. 4:48agents to, again, help train it on who
140. 4:51you are and how you like to talk. A good
141. 4:52example of this is, why don't you feed
142. 4:54your meeting recordings into ChatGPT?
143. 4:56Copy the transcripts and give it to
144. 4:58ChatGPT. Maybe even connect ChatGPT to
145. 5:00your Gmail or your Slack or anything
146. 5:03else that you communicate with people or
147. 5:04clients or colleagues a lot on, and
148. 5:06that's going to give it a wealth of data
149. 5:08to scan, absorb, and learn from in how
150. 5:11you like to speak. My ChatGPT has access
151. 5:13to my entire Gmail, and I fed my ChatGPT
152. 5:17everything, every email I've sent, every
153. 5:18meeting I've had, and everything in
154. 5:20between. And now it knows exactly how I
155. 5:21like to talk, what phrases I like to
156. 5:23use, what words I use in different
157. 5:25situations, and that kind of thing. I'm
158. 5:27then going to ask my ChatGPT to create a
159. 5:30voice brief for me based on everything
160. 5:32that it's learned from what I've fed it.
161. 5:34It's going to produce a short document
162. 5:36explaining how I like to talk, what I
163. 5:38like to talk about, and the tone I use
164. 5:40in those situations. Now, whenever I'm
165. 5:42getting ChatGPT to complete a task for
166. 5:44me centered around LinkedIn, I'm going
167. 5:46to feed it that training doc on my
168. 5:47voice, so it will always produce an
169. 5:49output that is how I like to talk. That
170. 5:51is now saved to a file and can be used
171. 5:54every single time I speak to ChatGPT.
172. 5:57Step number two is building an idea
173. 5:59engine within ChatGPT, and it's the next
174. 6:02level of training. So, we've taught it
175. 6:04about how I like to speak, my tone of
176. 6:06voice, what I like to speak about. It
177. 6:08now needs to understand context, and
178. 6:10context is a bit more at a business
179. 6:12level. I'm going to feed ChatGPT now
180. 6:14three things. The first is around my
181. 6:16niche, so as much information I can give
182. 6:19it about who I'm trying to target. How
183. 6:21specific can I be? The more specific you
184. 6:23are, the better the output will be every
185. 6:26single time. Number two is the problems
186. 6:28that that audience, that target market I
187. 6:30have, the problems that they have.
188. 6:31Because a lot of the LinkedIn posts and
189. 6:33content we're going to produce is aimed
190. 6:35at their problems. That's what's going
191. 6:36to resonate, that's what they're going
192. 6:38to engage with. So, the ChatGPT agent
193. 6:40needs to fully understand what problems
194. 6:42these people have in order to help you
195. 6:44produce viral LinkedIn posts. Now, the
196. 6:46third thing is I'm going to give it
197. 6:48information and data on my previous
198. 6:50LinkedIn posts. What posted well, what
199. 6:52posted badly, and everything in between.
200. 6:55The agent is then going to quickly start
201. 6:56learning, "Okay, what did the successful
202. 6:59posts do well that the unsuccessful ones
203. 7:01didn't, and how can I replicate that
204. 7:03success in future posts?" That is the
205. 7:06context layer of your agent training
206. 7:08complete. It now has information on you,
207. 7:10so your tone of voice, how you like to
208. 7:12talk, so it can actually speak in your
209. 7:14tone without sounding AI generated. But,
210. 7:16it also has context about what it
211. 7:18actually actually should be talking
212. 7:19about. What is the subject matter of the
213. 7:21post? What's going to resonate with your
214. 7:23audience? Now those two stages are
215. 7:25complete, we can actually get to the
216. 7:26exciting bit, which is starting to write
217. 7:28the LinkedIn post. Step three, let's
218. 7:30start writing the LinkedIn post, but we
219. 7:31always start with the hook. Don't just
220. 7:33go and ask ChatGPT to write a full
221. 7:35LinkedIn post at this stage. Center
222. 7:37around the hook, get that right, and
223. 7:39then move on to the rest of the LinkedIn
224. 7:41post. The hook is the most critical part
225. 7:44of your LinkedIn post because if it
226. 7:45doesn't engage them, they won't click
227. 7:47see more and they won't even see the
228. 7:48rest of your LinkedIn post. So, I like
229. 7:50to spend 80% of my time on any LinkedIn
230. 7:52post purely on the hook. Now, I'm going
231. 7:54to open up a new ChatGPT window with the
232. 7:56saved projects of my voice and the idea
233. 7:59engine attached and now I'm ready to ask
234. 8:01for some hooks. So, at this stage, I
235. 8:03like to ask for 10 different hooks and
236. 8:05they're almost like 10 different angles
237. 8:07for a LinkedIn post. I then see all 10
238. 8:09and I choose my favorite for this idea
239. 8:11because I like to be the one that makes
240. 8:12the final decision on the hook and the
241. 8:14subject matter of the post. I know my
242. 8:16audience. As a human, I know exactly
243. 8:18what's going to make another human stop
244. 8:19scrolling in that moment. So, this is
245. 8:21where I like to come in before I get AI
246. 8:23to then produce the rest of the LinkedIn
247. 8:25post and make that decision. So, I've
248. 8:27picked my favorite of those 10 hooks.
249. 8:29I'm now going to progress to step four,
250. 8:31which is writing the full LinkedIn post.
251. 8:33This is the prompt I like to use here.
252. 8:34Under this exact hook, write the full
253. 8:36LinkedIn post. Keep the hook word for
254. 8:38word. My structure, short lines, one
255. 8:41sentence per line, plenty of white space
256. 8:43and with one question to the reader. No
257. 8:45hashtag spams, no links in the body.
258. 8:48Rely heavily on the training I've given
259. 8:50you attached to this window when writing
260. 8:52the post. Now, there are a couple of
261. 8:53things I always enforce here. The post
262. 8:55should be scannable and easily
263. 8:57digestible. That means a lot of white
264. 8:59space in the post. If it's a block of
265. 9:01text, no one is going to read it. People
266. 9:03are going to scroll right past it on the
267. 9:04timeline and the LinkedIn's algorithm is
268. 9:06then going to limit it massively. Ending
269. 9:08with a question is a great way to
270. 9:09increase engagement on your post. People
271. 9:11are more likely to then comment on it.
272. 9:13You can comment back and it creates a
273. 9:14little bit of a cycle of engagement.
274. 9:16Again, the algorithm loves this. If you
275. 9:18did the first two steps right of this
276. 9:19process, the LinkedIn post that comes
277. 9:21out should actually surprise you in how
278. 9:23good it is. It's going to be in your
279. 9:24voice. It's actually going to sound like
280. 9:26you despite you not having typed a
281. 9:28single word. It's also going to be
282. 9:30highly relevant and targeted to your
283. 9:31target market. At this point normally,
284. 9:34the post is about an eight or nine out
285. 9:35of 10. To get it from an eight out of 10
286. 9:38to a 10 out of 10, I do a two-step
287. 9:40review process. The first is reviewed by
288. 9:42AI in a different window, so not the
289. 9:44same AI agent that actually wrote that
290. 9:46LinkedIn post, does a brutal review, and
291. 9:48then I do a manual one afterwards. So,
292. 9:51I'm going to do this live. The prompt
293. 9:52that you actually give ChatGPT in
294. 9:54reviewing that post that it's just
295. 9:55produced for you is this. Act as a
296. 9:58brutal editor. Go through this post and
297. 10:00remove every AI tell. Band list is em
298. 10:03dashes, the word game-changer, let that
299. 10:06sink in, I'm humbled, rocket emojis,
300. 10:09fire emojis, in today's fast-paced
301. 10:11world, any sentence that sounds
302. 10:13impressive but says nothing. Replace
303. 10:15anything vague with something specific.
304. 10:18If a line doesn't sound like something
305. 10:19I'd say out loud to a friend, rewrite it
306. 10:21or cut it. Now, you might want to tailor
307. 10:23that a little bit to your exact tones
308. 10:26and what you want from that LinkedIn
309. 10:27post, but that is what I like to do for
310. 10:29myself, and the output is very good.
311. 10:31Normally, just a few things will be
312. 10:32tweaked and changed, but it's going to
313. 10:34give it that little bit from an eight
314. 10:35out of 10 towards a nine or a 10. But,
315. 10:37of course, before I set that LinkedIn
316. 10:38post live, I'm also going to do a review
317. 10:40and a read-through myself, too. And if
318. 10:42there's anything I want to tweak and
319. 10:43change towards the end, I do that before
320. 10:45then going and setting it live. What you
321. 10:47should have in front of you now after
322. 10:48following that five-step process is a
323. 10:5110-out-of-10 LinkedIn post primed to go
324. 10:54viral. But, you can rest assured that as
325. 10:56well as reading very nicely, it's
326. 10:57actually primed for virality because
327. 10:59your ChatGPT agent had did the research
328. 11:02on what topics you should be using,
329. 11:03what's going to resonate with your
330. 11:04target market, and what goes viral. I
331. 11:07guarantee you, posting this LinkedIn
332. 11:09post that you followed this five-step
333. 11:10process to produce will have a much
334. 11:12better engagement than what you've been
335. 11:13using previously.
336. 11:18That's it. I hope you enjoyed the video.
337. 11:20That is how to go viral on LinkedIn
338. 11:22using ChatGPT. I followed this exact
339. 11:24process for my own LinkedIn profile
340. 11:26accounts and the profiles that I manage
341. 11:28for a lot of my clients, and it really
342. 11:30is a game-changer for getting results on
343. 11:32LinkedIn. Now, I want to personally
344. 11:34invite you to my online LinkedIn
345. 11:36community where people like you, me, and
346. 11:38lots of other founders and business
347. 11:40owners are on there helping each other
348. 11:42grow on LinkedIn. I've spent the last
349. 11:44few months putting together all my best
350. 11:46tips and tricks for growth on LinkedIn,
351. 11:48and I've made an online course that you
352. 11:50can take today. It's going to help you
353. 11:52achieve so much on LinkedIn, and I've
354. 11:54actually arranged a 7-day free trial so
355. 11:56you can check it out completely free.
356. 11:58There's also lots of other cool exciting
357. 11:59things in the community like one-on-one
358. 12:01calls with myself, team Q&As, and
359. 12:03everything in between. I want to see you
360. 12:05there. Join the online community now.
361. 12:07Link in the description. Best of luck
362. 12:09implementing this process and starting
363. 12:10to win on LinkedIn using ChatGPT. If you
364. 12:12haven't already, please do like and
365. 12:13subscribe. Have a great day. Thanks for
366. 12:15watching.