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How i use ai inside my business to print $750k/week — Transcript

by Sabri Suby · 2,862 words · 394 segments · language en · Watch on YouTube

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0:00This is exactly how I'm implementing AI
0:02to be in every single inch [music] of my
0:05business. AI is obviously all the rave
0:07right now. Everyone's talking about
0:08implementing it, using it in their
0:10business, and how they're getting more
0:11output. What I will say is that nine out
0:14of 10 people [music] that you see online
0:16talking about AI and how it's
0:18revolutionized their business, these
0:20people are broke and they're typically
0:22selling you a course on AI
0:23implementation. So, I actually run a
0:26business. I have a real team. I've got
0:28100 plus full-time employees
0:30>> [music]
0:30>> in my business. So, I'm not some
0:32freelancer that's basically sitting down
0:34all by myself trying to have 20 [music]
0:36agents with me and not have any
0:38employees at all. So, what I'm going to
0:40do in this video is just walk you
0:41through exactly how I'm implementing it
0:44in my business [music]
0:45to get the most output. And it's
0:46typically the opposite of how most
0:48people look at it. Now, whatever I have
0:50observed from having thousands of
0:51clients all around the world is when it
0:53comes to AI, most people are like, "Hey,
0:56can you write me this ad? I want you to
0:57act as a Bain or McKinsey consultant.
1:00Look at this. Re-look at my employment
1:02contracts." Something like that. And
1:03it's like they start from zero and then
1:05they want AI to take them from where
1:07they are to the end point. Now, while
1:09you can use AI to do that,
1:12right now, that still gets you a very
1:14mediocre output. So, one of the
1:16exercises that I do in my business, and
1:18I did it just last week, and I'll run
1:20you through it right now, and it is
1:22something that would have taken me years
1:25to basically do before I had AI. So, in
1:28my business right now, we've had like
1:30the last 2 and 1/2 months that have been
1:32low sales months. And so, I've been
1:34obviously speaking with my team and
1:36trying to get to the bottom of it. Leads
1:37are very, very strong. Super quality,
1:39high quality leads coming in. We've had
1:41a bit of turnover on sales team. And so,
1:43I wanted to basically dig into what is
1:45going on. So, what I did is I went into
1:48ZoomIQ and well, not me personally, I
1:51had my team do it, and pull every single
1:54sales recording for the last year and a
1:55half in my business that was beyond a
1:59certain time limit. And so it pulled out
2:025,338
2:04sales call that were
2:06substantive agency sales call. So this
2:09doesn't include like my high ticket
2:10programs or anything like this. This is
2:12exclusively just for agency. Then it
2:15listened to every single one of those
2:17sales calls, right? From the transcript.
2:19And I said, "Okay. Now what I want you
2:21to do is I want you to act as a sales
2:24manager and I want you to rip through
2:26all of these sales calls and I want you
2:27to rank each and every rep." Then it
2:30ranked them on dials, talk time, and put
2:33a full trend analysis for all of those
2:35things. And what you can see on the
2:37screen
2:38>> [clears throat]
2:38>> is what it produced for me. The level of
2:40detail that it's got on this thing. Like
2:43it's got all of the questions, what
2:45percentage of the call that they were
2:46asked, um which script questions did get
2:49asked, script adherence by rep, so
2:51ranking all the reps and how how they
2:53adhere to this stuff. Um and then it
2:56gives me a team scorecard.
2:59And breaks through all the different
3:00team scorecards. Um if they went for a
3:02one call close, um how did they do on
3:05their discovery? Did they ask a
3:07commitment? Like on a scale of 1 to 10,
3:09how committed are you to solving this
3:10problem? Um and then they use the
3:13specific close sequence that we use on
3:15our calls. Then did they lock down the
3:18second call? And how did they end the
3:20call? What their talk time percentage is
3:22here. You can see here like okay, they
3:23talked 52% of the time. Um they handled,
3:26you know, 68% of the objections. Then it
3:29will give me like a full month-by-month
3:31breakdown of how this trend looks over
3:34time. AI's only as good as the context
3:36window that it is that you give it. And
3:38so effectively, the first thing that I
3:40do, I'm running you through how I use
3:42this for my sales team. I'm going to
3:44show you how I used it in other areas of
3:45my business as well. But effectively,
3:48you want to give it as much context as
3:50possible. And most people, they
3:51understand that, but they don't actually
3:53do it because it's quite difficult to
3:55do. I'm the guy that can have the big
3:57picture of like where the most value
4:00would be unlocked by using AI in my
4:02business, and then collecting all that
4:03data and then going through. I'm not the
4:04guy that's going to create all these
4:06workflows and automation. And to be
4:08honest, I think a lot of the people that
4:09are teaching that online are
4:10completely broke anyway. So, just
4:12imagine, right? Like I asked my sales
4:14manager to physically listen to 117,000
4:18sales calls to then identify the 5,800
4:21that are worth going really, really deep
4:22in, and then ranking them and scoring
4:24them and doing all of these things. Like
4:26this is typically what people would pay
4:27these management consultants, like 1 and
4:301/2, 2 and 1/2, 5 million dollars as a
4:32consulting project at Bain, McKinsey,
4:35Boston Consulting Group to actually do
4:37in their business, where they go in,
4:39they create a data room, they pull all
4:41of this stuff, then 6 months later they
4:43come back to you with your report after
4:44spending hours of calls on like Zoom and
4:47consulting calls and engagement letters
4:49and all this nonsense, right? This took
4:51me like a day to do.
4:53It probably took a couple of hours for
4:55my team to pull the data for me, and
4:57then I went back and forth with this for
4:58a day to get all of this data. And, you
5:02know, I obviously had a hunch at where
5:04where things were going, but you can't
5:07get this level of detail from speaking
5:09with your team. And realistically, while
5:12no one really wants to admit it, it's
5:14like if you want anything done properly,
5:16you need to do it yourself. Like all of
5:19my billionaire friends, all of my
5:20friends that have got companies that are
5:22doing hundreds of millions of dollars,
5:24it's the same recurring theme. It's the
5:26stuff that no one wants to talk about
5:29like online and put it in videos like
5:31this, where they're like, "Yeah, like,
5:33you know, I've got a very great
5:34management team, and they just run
5:36everything for me." The reality of that
5:38happening is actually very, very low.
5:40Does that mean that you need to, you
5:42know, do everything yourself and you
5:44can't rely on anybody? Absolutely not.
5:45I've got some absolute savages in my
5:47business that I can rely on, but it's
5:49things like this. Like no one's going to
5:51sit down and really dig through all of
5:54this data to this level of deep analysis
5:56for you and come up with this idea.
5:58Well, they might, but it's very, very
5:59rare. When I catch up with my
6:00billionaire buddies and I see the level
6:03of detail that they get involved in or I
6:04look at, you know, the clients that I've
6:06got that are doing tens of billions of
6:08dollars in revenue and I hang out with
6:10their management team. Like these people
6:13are absolute savages in going from the
6:16clouds all the way down to the dust. And
6:20the dust is what most entrepreneurs
6:22don't want to deal with, but the dust is
6:24where the hundreds of millions of
6:26dollars are to be made because it's very
6:29easy just to be like, "Hey, this is like
6:32I shouldn't be This is below me. I
6:33shouldn't be getting involved in this
6:35level of detail." Why not?
6:38Why not, right? And it's typically some
6:40belief or identity that the business
6:42owner has, but if you look at like
6:44stories of Elon, like he will literally
6:46find a problem in his business, then he
6:48will go and camp out, sleep on the
6:49factory floor to find out what that
6:51constraint is to get the throughput. So,
6:53it's like if the richest man in the
6:55world does it, then why can't you do it?
6:57You know, you want to use AI to be able
6:59to be in every single inch of your
7:01business and it's impossible to do it
7:02unless like this would have just been
7:04too much of a burdensome time exercise
7:06for me to do with AI didn't leverage AI.
7:08And so, this gives me a full analysis of
7:11trending, where the training was at,
7:13what's going on in the meeting rooms,
7:15what is the review cadence of calls,
7:17what is like the words that are being
7:19used, what's the word cloud, the the the
7:21recurring themes. And so, this is just
7:23one way to do it in your business. So, I
7:25would highly recommend that if you run a
7:28sales team to go pull all of your call
7:30transcripts and to run the very same
7:32process. It will absolutely be
7:34enlightening. I am now going to reoccur
7:36set this up as a recurring task that
7:38happens from my team once I built it out
7:40once, so it'll happen in week and it
7:42allows me to get like a high-level
7:44executive look at what like the pulse of
7:47my market, what's being said on sales
7:49calls, what's coming up in the economy,
7:51like what competitors are being named on
7:53sales calls, what are the the the number
7:55one things that are stopping people from
7:56going back, um what are the number one
7:58things that are holding people back from
8:00buying, or what are the objections that
8:01they're presenting on these calls. We
8:03are living in the most incredible time
8:05ever to be a marketer. This is just a
8:07way that you can apply it on the sales
8:09team. Another exercise that you can do
8:10with your e-com business, or if you
8:11don't run a sales team, is you can pull
8:14all your customer support tickets,
8:15right? Same thing. Load them up into a
8:18Claude project. That's one context
8:20window. Then, you are you basically say,
8:22"What are my top five biggest
8:24competitors online?" If you're too lazy
8:26and you don't know what they are, then
8:28you're like, "Okay, cool. Um I want you
8:30to go read all of their Trustpilot
8:31reviews, all of their Google My Business
8:34listing reviews, all um any review
8:37platform basically that exists. What are
8:38the reoccurring themes that come up?"
8:40Then, you take all of that information,
8:42right? And then, you ask Claude, "Hey,
8:44can you categorize this into five
8:46distinct angles that I could write ads
8:48about?" And then, it will write the ads.
8:51And like the big thing here is if you
8:54just ask AI to write ads for you, it's
8:57going to be dog It's going to be
8:59complete and utter dog And I can
9:01tell you from speaking from experience
9:02from working with so many different
9:04businesses around all the world, looking
9:05at people's ad accounts, and literally
9:07auditing them for a living, and then
9:08being paid by
9:11having to beat those results by a
9:13minimum of 30%, otherwise my agency
9:15doesn't get paid. So, I see this I have
9:18a very unique vantage point that most
9:20people don't have. Even for the guys
9:21that are spending like, you know, tens
9:23of millions of dollars a month, they're
9:25only spending that in their business in
9:27their niche. But like, not only do I
9:29have thousands of clients, but then in
9:31addition to that, like we we speak with
9:34tens of thousands of businesses a month.
9:36So, I have a very unique vantage point
9:38and I can tell you unequivocally that
9:40most AI ads are just killing ROAS. So,
9:43instead, when you give it all that
9:45context window, then you can basically
9:48give it your framework of your winning
9:50ads that you're already running in Meta
9:53and you can say, "Okay, now take all of
9:55these insights and I want you to write
9:57me five unique ads based on these
10:00angles, but I want you to do it based on
10:02this winning ad format." And if you show
10:05this ad to 100 people, not one in 100
10:09should be able to tell that it was
10:10written by a different copywriter. Then
10:12it will go out and it will write you
10:13five different ad angles. Then you can
10:15say, "Write me 20 different headlines
10:17for all of these ad angles. Here are my
10:19top 100 winning headlines from my ad
10:21account." Boom. Then, what you do is you
10:24run that, you chuck them in a CBO, you
10:27let them run, you see which ones are the
10:29winners, then which are the ones from
10:31the winners from the statics, and if you
10:33don't know how to create like a winning
10:34static ad,
10:36here's a plug, use my platform
10:37getkong.ai. I've got all my winning ad
10:40statics in there from spending $300 in
10:43ads. You can just swipe and deploy them.
10:45You can even jack me and use a 7-day
10:47free trial and go create a bunch of ads,
10:50right? Um that's how much I want you to
10:52win. Then you run them as static ads.
10:54Then after you've done that and you find
10:56the winning angles, then I want you to
10:58basically create a mini
10:59two-to-three-minute VSL based on the
11:02winning angle and run that as an ad.
11:04Then this is the same process like we've
11:07done it for writing ads, then you can do
11:08the same process for writing emails, for
11:10having an FAQ question on your sales
11:13pages, on your landing page based on all
11:15the ticket support customer support
11:17tickets of like what are the things that
11:19people are talking about that aren't
11:20appearing on reviews or forums. And you
11:22get all this collateral and it just
11:23basically results in you being able to
11:26be in every single inch of your business
11:28everywhere. And so, I think that what
11:31like the interim is going to look like
11:34for most businesses is not just
11:36replacing entire departments with AI.
11:39Um that will obviously come, but it's
11:40more so of having like an AI employee on
11:43every single team that does all this
11:45stuff. Like it just does the stuff that
11:47humans are not going to do or it's going
11:49to take them like it's going to be a
11:50full-time job just to troll and listen
11:52to these sales data, right? Um and even
11:55if it's a full-time job, they still
11:56can't get to it. It would literally take
11:57a month if not years to do that. And so
12:00this is the way that I'm thinking about
12:01AI in my business. It's about how can I
12:04be absolutely across everywhere
12:07and micromanage the process. I know
12:10that's a dirty word, but it is a word
12:12that equates to hundreds of millions of
12:14dollars. And it's a way that you can
12:17micromanage it and still focus on
12:20growing the business because you can
12:22leverage AI to get you all of this data.
12:24So, I hope you enjoyed this video.
12:26Basically, just take one error in your
12:28business that is a constraint or is a
12:30the pain point in your business right
12:31now. Implement this process. It will
12:34like this has been an incredibly
12:36eye-opening experience for me. And when
12:38I look at the data, like you can see
12:40here like where the coaching is landing.
12:42Like this kind of stepped in at March um
12:44and then boom, it started to to lift
12:47immediately. So, it's just we're living
12:49in an incredible time to be an
12:50entrepreneur. If you have the creativity
12:52to apply AI, do not be lazy. Do not go
12:55from zero from a blank page and ask it
12:57what to do. Go out there and give it as
12:59much context as you possibly can. Um
13:01feed it. Have a very, very clear outcome
13:03of what it is that you're looking to
13:04achieve. And this is the way that you
13:06can just go out and explode your
13:08business. Um so these kind of raw videos
13:11is something that we're experimenting on
13:13the channel with. If you enjoy this, I
13:15know I've been getting feedback of like,
13:16"Hey, we love this. We love this deep
13:17source and not all these fast-paced
13:19cuts." It's something that we're
13:20trialing out. Let me know in the
13:22comments if you guys enjoy this. And if
13:24you do enjoy it, what other topics do
13:25you want to see me talk about? Wherever
13:27you're watching this in the world, stay
13:28dangerous, go get them, and I'll see you
13:30in the next one.

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