How I Scaled My Skool From $0 to $100k In 8 Months (Copy This) — Transcript

Full transcript

1. 0:00I made over $100,000 in eight months on
2. 0:02school and I did it without a clear road
3. 0:04map to follow. So through a lot of trial
4. 0:06and error, I had to figure out
5. 0:07everything on my own so that you don't
6. 0:08have to. And now just a few months
7. 0:10later, I've grown my paid community to
8. 0:12$18,000 in monthly recurring revenue.
9. 0:14I've generated over $430,000.
10. 0:17And I even won the school games. And in
11. 0:19this video, I'm going to give you the
12. 0:20exact five steps that I used to hit
13. 0:22these numbers so that you can just copy
14. 0:23me. So let's jump in. Now, before we get
15. 0:25into the framework, I want to actually
16. 0:26show you something real quick. A lot of
17. 0:28people think that you need to be in the
18. 0:29business or the make money online niche
19. 0:31to make money on school, but that's just
20. 0:32not true. Let me prove it to you by
21. 0:34showing a few communities that are not
22. 0:36in this niche that are crushing it. So,
23. 0:38here is that pickle ball school. This is
24. 0:40a guy that is teaching people how to
25. 0:41play pickle ball and he's making over
26. 0:43$41,000 a month. Here's a guy teaching
27. 0:45people how to speak Japanese and he's
28. 0:47making over $19,000 a month in monthly
29. 0:50recurring revenue. This is a community
30. 0:51where this couple is teaching people how
31. 0:53to salsa dance and they're making over
32. 0:55$35,000 a month. This guy is teaching
33. 0:57people how to do photography on their
34. 0:59phone and he's making over $8,000 a
35. 1:01month. And this last example, this lady
36. 1:03is teaching people how to build their
37. 1:04makeup routine. And she's making over
38. 1:06$11,000 per month doing this. These are
39. 1:09real communities making money on school
40. 1:10right now. So regardless of the niche,
41. 1:12school is a platform where anybody can
42. 1:15come and they can share their skills and
43. 1:16passions and make money doing it. Now,
44. 1:18let me show you the step-by-step process
45. 1:19to make that happen. So the first step
46. 1:21when starting a school community is to
47. 1:22figure out what your school community is
48. 1:24going to be about. To do this, I want
49. 1:25you to ask yourself three questions.
50. 1:27Number one, what problems can you help
51. 1:29people solve? Number two, what skills
52. 1:31and knowledge can you share? And number
53. 1:33three, what topics are you extremely
54. 1:34passionate about? There are really two
55. 1:36paths you can take when you're starting
56. 1:38a community. Path one is where you're
57. 1:39already the expert. This is where you've
58. 1:41built a skill in a certain area and
59. 1:43you've gotten results for yourself or
60. 1:44your client. So, here you're the guide.
61. 1:46You've been there, you've done that, and
62. 1:48now you're teaching people how to get
63. 1:49the transformation that you've achieved
64. 1:51for yourself or for other people. Path
65. 1:53two is where you're passionate about
66. 1:54something, but you're not yet the
67. 1:56expert. This is where you're really,
68. 1:57really passionate about something,
69. 1:58almost obsessed with it, but you haven't
70. 2:00yet mastered the skill. And that's
71. 2:02totally fine. So, the way you approach
72. 2:04this path is that you're documenting
73. 2:06your journey to becoming the expert. So,
74. 2:08as you learn more, as you grow your
75. 2:09skills, you're sharing that progress and
76. 2:11you're helping people that are one step
77. 2:12behind you get closer to their
78. 2:14transformation. So, for me, before I
79. 2:16started my school community, I was
80. 2:17teaching online coaches and course
81. 2:19creators how to get clients using
82. 2:21Facebook groups. And over a three and a
83. 2:22half year period, I generated over
84. 2:24$800,000 with that business. So when I
85. 2:27first moved to school, that's what my
86. 2:28community was about. I was helping
87. 2:30coaches build their online businesses
88. 2:32using Facebook groups. But as Facebook
89. 2:34groups became less and less effective, I
90. 2:36didn't feel right teaching that strategy
91. 2:38anymore. So I had to make one of the
92. 2:39hardest decisions in my entire life. I
93. 2:41had to make a pivot. Now over that three
94. 2:43and a half years, I had learned a lot of
95. 2:44skills and gained a lot of knowledge
96. 2:46around how to get clients using online
97. 2:48communities. So I had skills and
98. 2:50expertise in this area. But because I
99. 2:52really didn't have any experience in
100. 2:53doing it on school, I kind of took the
101. 2:55documentarian approach to growing my
102. 2:58business. So both of these paths can
103. 2:59work. The key thing is to pick something
104. 3:01where you can actually help people solve
105. 3:03a real problem that they're willing to
106. 3:05pay for. So always be thinking about
107. 3:07what is the problem that I'm going to
108. 3:09help them solve. Once you figure out the
109. 3:10problem that you solve, then you need to
110. 3:13identify the ideal person that you can
111. 3:15solve that problem for. And this is
112. 3:17where most people go wrong. They try to
113. 3:18go too broad with the people that they
114. 3:20help. And that is a sure recipe for
115. 3:22failure. You need to get really specific
116. 3:24with who you help. So going back to my
117. 3:26example, I knew that getting clients
118. 3:28through Facebook groups worked really,
119. 3:30really well for online coaches and
120. 3:32course creators. So a common problem
121. 3:34with online coaches and course creators
122. 3:35is that they're really good at what they
123. 3:37do, but they struggle when it comes to
124. 3:39getting clients. Most of them don't have
125. 3:41a reliable way to bring in clients
126. 3:44consistently every single month. And so
127. 3:46they have very unstable income. And the
128. 3:48thing that they really, really want and
129. 3:49desire is a predictable client
130. 3:51acquisition system that's going to help
131. 3:53them to bring in clients consistently.
132. 3:55And I know that a community funnel is
133. 3:57perfect for that. And once I nail down
134. 3:59the problem that I solve and the ideal
135. 4:00customer that has that problem and
136. 4:02desperately wants to solve it,
137. 4:04everything else becomes a whole lot
138. 4:05easier. How to structure my offer, what
139. 4:07content to create, what to put on my
140. 4:10about page copy, what to post inside of
141. 4:12my community. It all came back to
142. 4:14knowing exactly what problem I solve and
143. 4:16who is the ideal audience that I can
144. 4:19solve that problem for. I actually have
145. 4:20an AI prompt that will help you to
146. 4:22figure this out and help you to pick
147. 4:23your ideal audience. It basically you
148. 4:26put in exactly what you do and it will
149. 4:28give you a bunch of different segments
150. 4:30of people that have that problem and
151. 4:31that'll help you to identify who is the
152. 4:33best target audience for the problem
153. 4:35that you solve. Once you know the
154. 4:36problem that you solve in the ideal
155. 4:38customer, the next thing you want to do
156. 4:39is get really clear on the
157. 4:41transformation that you can help them
158. 4:42achieve. What is the dream outcome that
159. 4:44they want as a result of solving this
160. 4:46problem? So in my example before joining
161. 4:49my community, they were struggling with
162. 4:50unstable income because they don't have
163. 4:52a predictable way to consistently bring
164. 4:54in clients every single month. So the
165. 4:56transformation that they want is they
166. 4:58want a predictable client acquisition
167. 5:00system that's going to help them to
168. 5:01build 10K plus in monthly recurring
169. 5:04revenue in just 90 days. So that is a
170. 5:06very clear and specific transformation
171. 5:08and this transformation becomes the
172. 5:10backbone of all of my copy. My about
173. 5:12page, my content, my ads, my offer. All
174. 5:15of it goes back to that before state
175. 5:17where they have the problem and the
176. 5:18after state where they achieve the
177. 5:20transformation. I help specific person
178. 5:22go from having problem to achieving
179. 5:25transformation in certain number of
180. 5:27days. If you can't say it simply where
181. 5:29your target audience has an emotional
182. 5:31reaction to it, you haven't nailed it
183. 5:32yet. So once you have the problem, you
184. 5:34have your ideal customer and you have
185. 5:36the transformation that you help them
186. 5:37achieve. Now you know what your
187. 5:38community is about, the next step is
188. 5:40turning that into something that people
189. 5:42will actually pay for. So step two is
190. 5:44you need to figure out what you're going
191. 5:45to sell. In other words, you need to
192. 5:47create an offer. Now, you don't have to
193. 5:49have your offer figured out the second
194. 5:50that you launch your community. This can
195. 5:52be done after you start getting a few
196. 5:53members coming into the community and
197. 5:55you really start to understand exactly
198. 5:56what they want. But once you're ready,
199. 5:58the offer creation process is broken
200. 6:00down into two parts. First, you want to
201. 6:02map out exactly what you're going to
202. 6:04deliver. And then secondly, you're going
203. 6:05to package that up into a no-brainer
204. 6:07offer that your ideal customers can't
205. 6:09say no to. So, the first thing that you
206. 6:11want to do is you want to map out all of
207. 6:12the steps that your ideal customer needs
208. 6:14to take to go from the problem that they
209. 6:16want to solve all the way to the
210. 6:18transformation that they want to
211. 6:19achieve. What is the journey? What do
212. 6:21they need to learn, build, or do along
213. 6:23the way to achieve that transformation?
214. 6:25And we call that the product roadmap. If
215. 6:27I zoom out of this picture, you're
216. 6:29actually looking at one of the steps in
217. 6:31my product road map. So, this is the
218. 6:33product road map of our 10K community
219. 6:35blueprint. It's literally the
220. 6:37step-by-step process that we take all of
221. 6:39our customers through to go from not
222. 6:41having a monthly recurring revenue and
223. 6:43kind of struggling with unstable income
224. 6:45all the way to having a 10K plus
225. 6:48community. So, the first thing I did
226. 6:49when I built this was I actually mapped
227. 6:52this all out. So, I mapped all of the
228. 6:54steps out that my ideal customers need
229. 6:56to take in order to get that result that
230. 6:59they're after. So, don't overthink this.
231. 7:01You don't need to build out this big
232. 7:02graphic like I did. All I want you to do
233. 7:04is take out a sheet of paper, a Google
234. 7:06doc, and then just start outlining all
235. 7:08of the steps, the many steps that people
236. 7:10have to take to go from having the
237. 7:12problem in their current situation to
238. 7:14achieving the dream outcome that they're
239. 7:15after. And you can always add more to
240. 7:18this as you learn more and more for your
241. 7:20customers and what they need. All right.
242. 7:21So, now you've mapped out your product,
243. 7:23but your product is not your offer. Your
244. 7:25offer is the way that you package that
245. 7:27up or bundle it with other things to
246. 7:29increase the perceived value and to make
247. 7:31it a no-brainer for your target
248. 7:33audience. And you're going to bundle
249. 7:34that up with things like other
250. 7:36trainings, uh, tools and resources,
251. 7:39support from you, and that's how you're
252. 7:41going to increase the value of your
253. 7:43product to make people want to buy it.
254. 7:45Now, if this is your first offer and you
255. 7:46have not created your full program yet,
256. 7:48you don't have to create an offer around
257. 7:50the full program. You can actually pull
258. 7:52out a small slice of that program and
259. 7:54create an offer around that. So, to do
260. 7:56this, you would look at all the steps in
261. 7:58your program and you would identify
262. 8:00which of the steps of this outline are
263. 8:02the biggest pain points that my ideal
264. 8:04customers experience as they go through
265. 8:06this process. And you can pull that step
266. 8:08out and now you can create a mini road
267. 8:10map for that step. And then that be can
268. 8:12become your first offer that you use to
269. 8:15launch your program. Let me show you how
270. 8:17this works from my example. Now, when I
271. 8:19first mapped out my entire program, I
272. 8:21didn't sell the whole thing at first. I
273. 8:24basically pulled out one of the steps
274. 8:26that I know that people struggle with
275. 8:27the most, and that is around offer
276. 8:29creation. And because I know that people
277. 8:31struggle so much with offer creation, I
278. 8:34built a bunch of AI prompts and tools
279. 8:36that would help them to create their
280. 8:38offers faster and with less effort. So,
281. 8:40basically, my offer was, it was a 4-week
282. 8:43program where every single week, we
283. 8:45would walk step by step through how to
284. 8:47create an irresistible offer. And we
285. 8:49would use the AI tools and prompts that
286. 8:51I had created to do that a lot and
287. 8:53easier. And that is exactly how I
288. 8:55launched my community builders elite,
289. 8:57which is my paid community, and got my
290. 8:59first 25 members. And I sold this as an
291. 9:02annual membership to my paid community.
292. 9:04So, not only did they get the four-week
293. 9:06boot camp, but they also got 12 months
294. 9:08access to our Community Builders Elite,
295. 9:10which is our paid community. So, they
296. 9:12got the training, the coaching calls,
297. 9:14everything that came with Community
298. 9:15Builders Elite. They got 12 months
299. 9:17access to a GoHighle account, which in
300. 9:20by itself is $97 a month or $997 for the
301. 9:24year. Plus, they got a done for you
302. 9:26community snapshot inside of their
303. 9:28GoHighle account, which I built and I
304. 9:30also sold for $997 by itself. So, if you
305. 9:34just looked at what I was offering
306. 9:35around go high level alone, that far
307. 9:38outweighed the $497 price which I was
308. 9:41charging for that boot camp. And that
309. 9:43was a absolute no-brainer offer. And
310. 9:46that's what gave me the confidence and
311. 9:47momentum that I needed to keep growing.
312. 9:50Plus, through that process, I was able
313. 9:52to get a bunch of testimonials and case
314. 9:54studies that helped me to get even more
315. 9:56members. So, my advice is if you're
316. 9:58creating a founding member offer, don't
317. 10:00be afraid to give away the farm and also
318. 10:02give a deeply discounted price to the
319. 10:04first 25 members or so. This is how you
320. 10:06overcome the resistance to people buying
321. 10:09something for the first time and also to
322. 10:11give you proof to yourself that this
323. 10:13will actually work. All right, so step
324. 10:15three, you've got your offer. Now, you
325. 10:17need a way to get that offer in front of
326. 10:19as many of your ideal customers as
327. 10:21possible. And the best way to do that is
328. 10:23by creating a free community. But when
329. 10:25you're setting up this free community,
330. 10:26it's important to optimize your
331. 10:28community in a way that's going to help
332. 10:30you to sell your offer. And the easiest
333. 10:32way to present your offer and actually
334. 10:34get your new members to buy from you is
335. 10:36by booking one-on-one sales calls. So,
336. 10:39if you're just starting out with a brand
337. 10:40new community, you should 100% be
338. 10:43getting people on a one-on-one call.
339. 10:45Trust me, if you can't sell someone on a
340. 10:46one-on-one call, it's going to be very
341. 10:48difficult for you to try to sell someone
342. 10:50through automated systems. So, until you
343. 10:52start making some sales and you gain
344. 10:54some momentum, just do the one-on-one
345. 10:55calls. And then once you kind of get
346. 10:57that momentum, then you can start to try
347. 10:59to figure out ways to automate your
348. 11:01sales process. All right. So, now that
349. 11:02we're clear on the fact that you should
350. 11:03be doing one-on-one calls, let's talk
351. 11:05about how to set up your community so
352. 11:07that it's optimized to drive every new
353. 11:09member to book a call. So, inside of our
354. 11:11free community, we have six different
355. 11:12mechanisms that are all driving new
356. 11:14members to jump on a call with us. The
357. 11:16first thing that happens when people
358. 11:17join our free community is they have
359. 11:19membership questions that they need to
360. 11:21answer. On these membership questions,
361. 11:23we are collecting their email and their
362. 11:25phone number. We're pushing that
363. 11:26information into our CRM where we can
364. 11:29follow up and try to book calls with our
365. 11:31first two methods, which is email
366. 11:32follow-up and text message follow-up.
367. 11:34The third method we're using to book
368. 11:36calls is the autodm that goes directly
369. 11:38through school. And so in that DM, we're
370. 11:40basically have really strong positioning
371. 11:42for the call and then a calendar to book
372. 11:44that call. Also, in our classroom, every
373. 11:46single course lesson that we have in
374. 11:48there has a call to action to book a
375. 11:50call with us. So, that's method number
376. 11:52four. Method number five is our power
377. 11:55positioning post. This is basically a
378. 11:56pin post that lives inside of our
379. 11:58community that has really, really
380. 12:00compelling copy on why and builds the
381. 12:03value of why they should book that
382. 12:04one-on-one call. And I think this is
383. 12:06probably one of the reasons that we book
384. 12:08so many calls is because we have
385. 12:10positioned our call so valuable that I
386. 12:12honestly think people would pay for it
387. 12:14if we wanted to charge for it. So really
388. 12:15when you're creating the positioning for
389. 12:17your calls, make sure it's really
390. 12:19compelling uh positioning. And then
391. 12:21finally, in some of our posts inside of
392. 12:23our community, we also embed call to
393. 12:25actions to get people to book a call.
394. 12:26So, these are the six different methods
395. 12:28that we're using and we're optimizing
396. 12:30our community for to get people to book
397. 12:32a call with us where we can present that
398. 12:34offer and then we can get people to buy
399. 12:35from us. So, early on, this is going to
400. 12:37be your primary sales mechanism. It's
401. 12:39the best way that we found when you're
402. 12:40first getting started to get your first
403. 12:4220 or 30 members. And those early
404. 12:43members are going to be the foundation
405. 12:44of everything. All right. So, now that
406. 12:46you have your community set up and
407. 12:47optimized to book calls, we need a
408. 12:49reason for people to join. And this is
409. 12:50what I call the ultimate lead magnet. So
410. 12:53earlier we showed you how to outline
411. 12:54your product or your curriculum that
412. 12:56you're going to take people through from
413. 12:58the problem that they want to solve to
414. 12:59the transformation they're after. And by
415. 13:01showing them that you have this clear
416. 13:03process and path that they can follow to
417. 13:05achieve that transformation, you're able
418. 13:07to build trust and authority with your
419. 13:08audience and also create desire and
420. 13:11demand for your paid stuff, which is
421. 13:13going to help them to solve that problem
422. 13:15faster and with less effort. And this
423. 13:16free course, Ultimate Lead Magnet, then
424. 13:18becomes one of the core assets that
425. 13:20you're going to promote on YouTube, on
426. 13:21social media, and on your paid ads to
427. 13:24get people to come and join your
428. 13:25community, go through your funnel so
429. 13:27that you can present your offer and get
430. 13:28them to buy your paid stuff. All right,
431. 13:30so that brings us to step number four.
432. 13:32So, you can have the best, most amazing
433. 13:34community in the world, but if nobody is
434. 13:36joining it, then you're not going to
435. 13:38make any money. So, you need to have a
436. 13:40traffic strategy that's going to help
437. 13:41you to consistently bring new members
438. 13:43into your free community. Now if you
439. 13:45look at all the top communities in the
440. 13:46school platform, there is definitely
441. 13:48some trends around which traffic
442. 13:50channels work best. So you've got
443. 13:52Instagram as the number one traffic
444. 13:53channel followed closely by YouTube and
445. 13:56then a lot of people are also also
446. 13:58seeing a lot of results around going
447. 13:59live on Tik Tok. So all channels can
448. 14:02work, but my advice is to pick one
449. 14:04channel, get really really good at that
450. 14:06and then you can expand to others. So
451. 14:08identify the channel where your ideal
452. 14:09customers hang out the most and start
453. 14:11there. But here's the key. The best way
454. 14:13to get the people that are consuming
455. 14:15your content on these channels to join
456. 14:16your free community is not to promote
457. 14:18the community itself. It's to promote
458. 14:20the resources inside of your community.
459. 14:23Remember that ultimate lead magnet that
460. 14:24we created just a few minutes ago, that
461. 14:26free course? That's one of the core
462. 14:28resources that you're going to use to
463. 14:30get your viewers to become your free
464. 14:32community members. You'll include a call
465. 14:34to action promoting that free course,
466. 14:36which they can access by joining your
467. 14:38free community. So, if you'd like to get
468. 14:39access to our community launch secrets
469. 14:41course that shows you the step-by-step
470. 14:43process for launching a brand new
471. 14:45community and getting your first 100
472. 14:46members in just 10 days, I'll drop a
473. 14:48link in the description so you can join
474. 14:50our free community and get instant
475. 14:52access. But it doesn't just stop with
476. 14:53the free course. You can also create
477. 14:56smaller lead magnets that align with
478. 14:57each piece of content that you put out.
479. 14:59things like cheat sheets, checklists,
480. 15:01plug-and-play templates, AI prompts,
481. 15:03something very quick and specific that
482. 15:05solves the exact problem that you're
483. 15:07talking about in that piece of content.
484. 15:08And here's a secret little hack. You can
485. 15:10take that piece of content, that YouTube
486. 15:12script, that Instagram script, take it
487. 15:13to AI, and have it turn it into a cheat
488. 15:16sheet, a checklist, a plug-and-play
489. 15:18template, or an AI prompt that you can
490. 15:20use as a lead magnet inside of that
491. 15:21piece of content. Now you have a
492. 15:23relevant lead magnet for each piece of
493. 15:25content that you put out that gives
494. 15:26people a compelling reason to come join
495. 15:28your free community. And when you find
496. 15:29one of these resources that performs
497. 15:31really well organically, that's absolute
498. 15:33gold because now you can take that same
499. 15:35resource and you can use it with paid
500. 15:37ads and there's a high probability that
501. 15:40it will perform because it already
502. 15:41worked organically. Which brings us to
503. 15:43the next part, paid ad. Once your
504. 15:45community funnel is converting, that
505. 15:46means people are joining the community.
506. 15:48They're consuming your content, booking
507. 15:50calls, and buying your stuff. That's
508. 15:52when you can start to layer in paid ads.
509. 15:54So, you take the revenue that you're
510. 15:55generating and you reinvest that into
511. 15:57meta ads. And just like with your
512. 15:59organic content, you're not promoting
513. 16:00the community itself. You're promoting
514. 16:02the resources inside of the community.
515. 16:04You're running ads to that ultimate lead
516. 16:06mag at your free course and the other
517. 16:07resources that have proven to work
518. 16:09organically to get people to join your
519. 16:11community. Then scale those winners with
520. 16:13ads. So if you do this consistently
521. 16:14enough and you're driving a lot of
522. 16:16traffic, eventually your community is
523. 16:18going to get to a certain point where
524. 16:20you can implement this next strategy
525. 16:22which is going to help you to take your
526. 16:23revenue to the next level. There are
527. 16:25three main types of one to many
528. 16:26conversion events that we run inside of
529. 16:28our community. And so basically what
530. 16:30this is is this is a series of posts and
531. 16:32emails that we send to our email list
532. 16:34and post inside of our free community
533. 16:36that promotes our offer. And so these
534. 16:38work really really well. They're great
535. 16:40for low ticket offers and we've even
536. 16:42sold offers that are like $997,
537. 16:45but to do that higher priced offer, the
538. 16:48offer itself has to be amazing. The next
539. 16:50type of campaign that you can run is a
540. 16:52webinar. And so webinars are typically
541. 16:54more effort, but also more reward. So
542. 16:56these work really well for low ticket
543. 16:58offers all the way up to about $1,000.
544. 17:01And you can sell higher price offers
545. 17:02through webinars, but you have to be a
546. 17:05really skilled presenter and you have to
547. 17:07have a killer offer. So the idea here is
548. 17:09we have promotion which we do through
549. 17:11email and through community based posts
550. 17:13and also social media posts to get a
551. 17:15bunch of people on the webinar. You
552. 17:16deliver value on that webinar and then
553. 17:18you present the offer at the end and
554. 17:20then you have a follow-up with the
555. 17:22deadline to get people to buy. So a
556. 17:24certain percentage of the people that
557. 17:25attend the webinar and get your emails
558. 17:27are going to actually buy your offer.
559. 17:28And then the final conversion event is a
560. 17:30workshop. And workshops are probably one
561. 17:32of my favorite conversion events because
562. 17:33you can charge upfront for these and
563. 17:35then you can actually get paid to pitch
564. 17:37your core offer. Also, with workshops,
565. 17:39people are getting to spend a little bit
566. 17:41more time with you and you're actually
567. 17:42helping them implement a step in your
568. 17:44process. So, you're able to build trust
569. 17:46and authority a lot faster with the time
570. 17:48that you spend with them. And because of
571. 17:50that time that you're spending and the
572. 17:51trust and authority that you're building
573. 17:53with them, you can use workshops to sell
574. 17:55higher ticket offers. So these are the
575. 17:57three different types of one to many
576. 17:58conversion events that you can use to
577. 18:00scale your revenue once your community
578. 18:01gets to a certain point. And I've given
579. 18:03you three different types so you can
580. 18:04kind of decide which of the types of
581. 18:06conversion events is best for you based
582. 18:08on what offer and what price point
583. 18:10you're selling at. So once your
584. 18:11community gets to this point, you can
585. 18:13start running these one to many
586. 18:14conversion events every single month. So
587. 18:16what's cool is now you can sit down and
588. 18:18look at your 12-month calendar and you
589. 18:20can start to plan out all these
590. 18:21promotions. And then once you know
591. 18:22exactly what you're promoting every
592. 18:24single month, all of your other content
593. 18:25kind of falls into place. So those are
594. 18:27the exact five steps that I used to go
595. 18:29from zero to $100,000 on school in just
596. 18:328 months. Now, if you want to get your
597. 18:33community set up the right way from the
598. 18:35very start, just like I described in
599. 18:37this video, again, I'll drop a link in
600. 18:39the description so you can join our free
601. 18:40community and get instant access to our
602. 18:42community launch secrets course where I
603. 18:44show you exactly how to launch a brand
604. 18:45new community and get your first 100
605. 18:47members in just 10 days. And we'll see
606. 18:49you next time.