How I Scaled My App From $0 to $100K ARR in 6 Months — Transcript
Full transcript
- 0:00My app just crossed 100K of annual
- 0:02recurring revenue and in this video I
- 0:04kind of want to recap the entire story
- 0:06of how I built it, how I got there, and
- 0:08at the end talk a little bit about some
- 0:09of the key insights and key takeaways
- 0:11that I got from building this app to
- 0:13this scale. Now, for context, I am not
- 0:15an expert. I'm just a random Joe who has
- 0:17built over 14 different apps in the past
- 0:195 years. With the vast majority of my
- 0:21apps, probably the first eight or so
- 0:23made $0 and then like nine through 14
- 0:26made like low thousands, maybe like
- 0:28$2,000 monthly recurring revenue at its
- 0:30peak. And then the most recent app that
- 0:31I'm building just crossed the 100K ARR
- 0:34milestone. So, I've been out here
- 0:35slogging away doing this for years and
- 0:37this is a huge milestone that I never
- 0:39thought I would hit. And before I go and
- 0:41take you through the entire timeline of
- 0:43how we got there and some of my key
- 0:45insights, let me show you the proof that
- 0:46I actually hit that milestone and that I
- 0:48am not lying. So, for those of you that
- 0:49are new here, the app that I'm building
- 0:51is called yourby.ai. It's essentially an
- 0:54AI native social media marketing tool
- 0:56and we're really focused on just
- 0:57creating the best social media marketing
- 1:00people to create high-quality, good
- 1:02content specifically to market their
- 1:04apps on social media. And a little bit
- 1:06of background about this tool, my
- 1:07co-founder and I, we are both social
- 1:09media creators. He has actually done a
- 1:11lot more social media marketing
- 1:12specifically for other brands himself,
- 1:14but we've also built our own personal
- 1:15brands to pretty large followings. I
- 1:17think cumulatively like over a million
- 1:19followers. So, we are deep in the social
- 1:20media marketing space and we have done
- 1:22social media marketing for other
- 1:24startups, specifically tech startups,
- 1:25ourselves. And we essentially wanted to
- 1:27package everything that we do for other
- 1:29businesses over the years into a product
- 1:31that people can use themselves. So, the
- 1:32first tool that we offered to do this is
- 1:34an AI content script writer that lets
- 1:36you upload any TikTok or Instagram video
- 1:38and then you can remix that video to
- 1:40change the content to fit your brand,
- 1:43your niche of your tool, but still
- 1:44maintain that original video's viral
- 1:46format. That was the first tool that we
- 1:48launched. Then we launched an account
- 1:49spy tool where you can like spy on
- 1:51competitors and get alerted if any of
- 1:53your competitors' accounts are going
- 1:54viral with any post that they've made.
- 1:56And then last but not least, our latest
- 1:57feature that we launched was this AI
- 1:59content studio that lets you use AI to
- 2:01create high-performing social media
- 2:03content like AI UGC content creators and
- 2:06more formats to come. So, that is kind
- 2:08of what we've been building. And in my
- 2:09opinion, I think what we do particularly
- 2:11well is that we don't just offer
- 2:13software, we offer ourselves as human
- 2:16experts in the loop. We don't just offer
- 2:18you the tool and let you kind of flail
- 2:19around and try to figure out everything
- 2:21on your own. We are always involved with
- 2:22every customer that comes in, provides
- 2:24some strategy, provides some consulting,
- 2:25make sure that you succeed cuz our tool
- 2:27only succeeds if you succeed. So, that's
- 2:29the gist of what we're building and then
- 2:30now here is the proof that we actually
- 2:32did reach that 100k ARR milestone. As
- 2:34you can see here, where our MRR is
- 2:36$8,400 a month. And for those of you
- 2:38that are out there, you already know
- 2:40that $8,333,
- 2:42multiply that by 12, that comes out to
- 2:43be 100k ARR. You can even see the Stripe
- 2:46calculation right here for ARR, 100
- 2:48grand. So, I'm not capping, I'm being
- 2:50very serious. And that is a proof of the
- 2:52tool that I'm building and the Stripe
- 2:53dashboards to prove it. So, now that the
- 2:55next part of the video is going to be
- 2:56separated into kind of two chunks. First
- 2:58up is just like the chronological story
- 2:59of all the events leading up to this
- 3:01mark of hitting 100k ARR in 6 months of
- 3:04launching our product. And then after
- 3:06that, I'm going to go over just some of
- 3:07the key insights that I've had just
- 3:09building this product and what made this
- 3:11product more successful than all the
- 3:12other ones. This isn't advice where I'm
- 3:14trying to give blanket advice to anybody
- 3:15out there. These are just some thoughts
- 3:17that I have. I'm not an expert, I'm just
- 3:18a dude on the internet building products
- 3:19and tools. So, take it for what you will
- 3:21and let's get into it. So, for some
- 3:23context, my co-founder and I, we started
- 3:25building this tool back in like October
- 3:27really. We were kind of all over the
- 3:28place. We've been working together since
- 3:29early 2024 and we tried a lot of
- 3:32different tools. And throughout that
- 3:33process, we've built a lot of tools.
- 3:34Like number one, we built this AI
- 3:36interview prepping tool called Perfect
- 3:37Interview. Then we also created an AI
- 3:39meeting recording tool called Monty. And
- 3:41then we landed on creating Yorvi. And we
- 3:43spent probably October through early
- 3:45December just heads down building, not
- 3:48trying to get any customers or anything
- 3:49because we We wanted to build a really
- 3:51good product. And then come December,
- 3:53when my co-founder and I, we were both
- 3:54were independently going on
- 3:56two-week-long vacations in Asia. My
- 3:58co-founder, who handles all the
- 3:59marketing and growth sides of things,
- 4:01and I'm the primary builder. And my
- 4:02co-founder just said, "Hey, man. I know
- 4:03we're trying to start off a big
- 4:04marketing push come the new year,
- 4:06January 1st, 2026. But in December 2025,
- 4:09I'm going to just warm up the accounts,
- 4:11play around with some experiments and
- 4:12marketing formats that I think could do
- 4:14well. And just to warm up the accounts."
- 4:15And I said, "All right, cool. Let's do
- 4:16it." And then next thing I know, while
- 4:18we're both literally traveling
- 4:19throughout Asia, I started getting some
- 4:20Stripe notifications on my phone. And if
- 4:22you see over here, you can see, okay,
- 4:23like MRR is slightly growing. Oh, okay,
- 4:26it's starting to skyrocket. Whoa, 200,
- 4:27300, 400. And then by the time the new
- 4:29year started, we were already at $640 of
- 4:32monthly recurring revenue. And how my
- 4:34co-founder actually did all this
- 4:35marketing was by creating this account,
- 4:37which is completely AI-generated social
- 4:40media post. Like this person is not
- 4:41real. It's all AI-generated creator that
- 4:43we used, and it's grown to 7,000
- 4:45followers. And there are some videos
- 4:47that pop off like crazy, like 20K views,
- 4:50100K views, 11K views, all that good
- 4:53stuff. And this format single-handedly
- 4:55grew our product from zero to I think
- 4:57almost 5K a month of recurring revenue.
- 4:59Like this account alone, maybe like one
- 5:01or two more accounts, but this is by far
- 5:02the most successful account that grew
- 5:04our tool to 5K a month of recurring
- 5:06revenue all the way through, let's say
- 5:07March or so. Let's see, February, March
- 5:09is when we started crossing the 5K mark.
- 5:11And at this point, we were on cloud
- 5:13nine. We were at first hand experiencing
- 5:15this crazy viral content an AI tool.
- 5:17We're like, "Wow, this is incredible."
- 5:19And the big hero feature that we were
- 5:20selling at this point was this AI
- 5:22content script writer, primarily just
- 5:24helping like marketing agencies or
- 5:26individual creators make content faster.
- 5:28And at that point, we were out there
- 5:29thinking, "Man, I can't wait to sell
- 5:31this for $100 million. Can't wait to
- 5:33retire, buy a superyacht, sip on a
- 5:35martini every single day of my life,
- 5:37sipping on a mai tai, retired in
- 5:38Hawaii." Then after March, we started
- 5:40plateauing like crazy. We really got
- 5:42stuck in this five to six to seven K MRR
- 5:45realm. We really just got stuck here for
- 5:47almost like two or three months. Then
- 5:48you can see come June, early June this
- 5:50month, we started growing significantly
- 5:52in our MRR to finally hit that $8,400 a
- 5:55month of recurring revenue. And the big
- 5:57change that occurred there to help us
- 5:58really catapult our MRR from that
- 6:01plateau, that 6K to where we are right
- 6:03now at 8,400K MRR was by going upstream
- 6:06and becoming a premium product rather
- 6:08than a downstream B2C product. We went
- 6:11more upstream to B2B premium market than
- 6:14rather than chasing the downstream B2C,
- 6:16almost like a race to the bottom type of
- 6:18market. And the way that we did that for
- 6:19ourselves was by offering this AI UGC
- 6:23content studio. This video right here
- 6:25actually details what that entire
- 6:26process was like, so definitely check it
- 6:28out sometime for more details on that.
- 6:30And so not only did we create this tool
- 6:31that was really useful, but this tool
- 6:33was specifically was useful for
- 6:35businesses and they were willing to pay
- 6:36premium for this. And the actual first
- 6:38sale of this product actually occurred
- 6:40with one of my good friends who creates
- 6:42Magic Patterns. It's an AI design tool,
- 6:44they went through YC, they're pretty
- 6:45popular these days, you've probably
- 6:46heard of them. I was hanging out with my
- 6:47friend who is the founder of this. We
- 6:49were just talking about how each other's
- 6:50startups are going. I showed him this
- 6:52account and I was like, yeah, this
- 6:53account was our main marketing lever, it
- 6:55took us from zero to 5K a month of
- 6:56revenue. We were kind of thinking like,
- 6:58okay, we know that this format really
- 7:00works to market tools on social media,
- 7:02and we had our own internal version of a
- 7:03tool that handled this entire AI
- 7:05generated content workflow. And we were
- 7:07on the fence, we were thinking about it,
- 7:09my co-founder and I, we were thinking
- 7:10about like, oh, maybe we should release
- 7:12this out to the public as a product,
- 7:13maybe people would like it, we don't
- 7:14know. We were going back and forth on
- 7:16it. Then when I showed the Magic
- 7:17Patterns founder this account, he was
- 7:19like, immediately he was like, okay,
- 7:20dude, I want this. Give me the Stripe
- 7:22checkout link, I'll pay for it right
- 7:23now. And we were like, okay, we were
- 7:24kind of internally floating around a
- 7:26price point of like 300 bucks a month,
- 7:27would you be down for that? He agreed to
- 7:29it, no hesitation, didn't even ask. He's
- 7:31like, absolutely, let's do it. So that
- 7:32was the first sign like, oh, we are
- 7:34solving a problem for businesses that
- 7:36they are willing to throw money at. We
- 7:37didn't wait too much on that one
- 7:39singular instance, we just wanted to
- 7:41see, okay, can we replicate this sales
- 7:42process again? So, we reached out to a
- 7:43couple of other founder friends, we
- 7:45showed them the same thing, and they
- 7:46said, "Oh my god, wait, give me the
- 7:48Stripe checkout link." Same exact thing,
- 7:49the sales process was so easy. So, that
- 7:51was when a big light bulb kind of went
- 7:53off in our heads like, "Oh, we have a
- 7:55tool that businesses are willing to pay
- 7:57a premium for, pay a good chunk of
- 7:59money, 300 bucks a month for, and the
- 8:00sell was really easy because we were
- 8:02essentially saying, you pay us 300 bucks
- 8:04a month and you could potentially create
- 8:05an social media marketing account like
- 8:07$1,000 of MRR, $2,000 of MRR extra. And
- 8:10with that logic, it's like, okay, I put
- 8:12300 bucks in and potentially get 1K
- 8:14back, that's a pretty good deal in my
- 8:15opinion. So, that was a really big shift
- 8:17in our strategy where we realized,
- 8:19"Whoa, businesses want this tool and
- 8:21they're willing to pay extra for it if
- 8:23the tool really is good." And with us
- 8:25being the human experts in the loop,
- 8:27guiding them through the whole marketing
- 8:28process, helping them make the content,
- 8:29providing critiques and feedback on the
- 8:31content, and just giving them general
- 8:32social media marketing tips to use our
- 8:34tool and see the success that we have
- 8:36experienced marketing our own tool using
- 8:38our own internal version of our AI
- 8:40content studio, which is now fully
- 8:41productized and available within your
- 8:43beat for other people to use. So, that's
- 8:45kind of the whole chronological story of
- 8:46it all. So, really when you look at this
- 8:47entire story of how we went from zero to
- 8:50100K ARR, pretty much 99% of the growth
- 8:53was all done via organic social media
- 8:55videos from Instagram and TikTok, and I
- 8:57wouldn't lie, probably my own YouTube
- 8:58channel as well as I document my entire
- 9:00process. This is all content-related
- 9:02growth. And then that last 1% of growth
- 9:05kind of came from that initial cold
- 9:07outreach to other people, to our founder
- 9:09friends saying like, "Hey, would you be
- 9:10interested in testing out this product
- 9:11with us?" And they were interested. And
- 9:13then once we got that initial
- 9:14validation, we then reinvested it to go
- 9:16all into that organic social media and
- 9:19making content to drive eyeballs and
- 9:21marketing for our tool, both the B2C
- 9:24like AI content scriptwriter tool, as
- 9:25well as this more expensive B2B offering
- 9:28of this AI content studio for the users.
- 9:30So, that kind of goes over the whole
- 9:31chronological timeline and the story of
- 9:33how we got here and everything that we
- 9:35did to get to this point from our
- 9:37marketing and products and point of
- 9:39view. And now I kind of want to
- 9:40transition over to just rapid-firing
- 9:41some of the key insights that came to my
- 9:43mind when I kind of reflect on this
- 9:44journey. So, the number one, the first
- 9:46big unlock is removing the free tier.
- 9:48I've said this before in many videos in
- 9:49the past for all the other past products
- 9:51I've built. I don't know why I treated
- 9:52Your Beat any differently, but when we
- 9:54first launched with just the AI content
- 9:56script writer tool, we launched with a
- 9:57freemium tier where free users could get
- 9:59100 credits for free. And then if they
- 10:01liked it, they can then pay for the
- 10:03tool. I don't know why I did that. I
- 10:05mean, obviously it worked. It took us to
- 10:065K a month of recurring revenue. But in
- 10:08hindsight, I don't know why we did that
- 10:10because we realized we were losing a lot
- 10:11of money on that and then we got rid of
- 10:12it completely and just paywalled the
- 10:14entire app. And immediately our MRR
- 10:16increased by like 1K. It went from like
- 10:185K to 6K within like 2-3 weeks or so
- 10:20because we were getting consistent
- 10:22volume and eyeballs to the app and users
- 10:24signing up. And because we paywalled the
- 10:25entire app to use tool, they had to pay
- 10:27for it. So, pro tip, I've said this
- 10:29before, I have forgotten my own lessons,
- 10:31my own words, my own teachings, but I
- 10:32really really recommend you remove the
- 10:35free tier if you are a free tool. If you
- 10:37are an indie hacker, a solo developer,
- 10:38someone building this in after their 9-5
- 10:41job, remove the free tier. Make people
- 10:43pay for it. That is the best way to make
- 10:44money. Another big takeaway I think
- 10:46about is to not reinvent the wheel. I
- 10:48think we spent so much time, my
- 10:49co-founder and I, thinking about
- 10:51reinventing the wheel for like, "Oh, how
- 10:52do we do billing? Should we do a credit
- 10:54basis? Should we do product-led growth?
- 10:55Should we do sales-led growth?" And at
- 10:57the end of the day, these are such
- 10:58inconsequential decisions that we
- 11:00shouldn't spend so much time and energy
- 11:02wasting because we should be spending
- 11:03all that time and energy actually
- 11:05building the core product. So, don't
- 11:06reinvent the wheel. Just look at what
- 11:08other products are doing and just use
- 11:10the same models as them. Use the same
- 11:11billing models as them. Use the same
- 11:13landing pages. Use the same sales
- 11:14tactics. Don't reinvent the wheel. My
- 11:16personal belief is that a lot of the
- 11:18bigger venture-backed startups, they're
- 11:20the ones that dictate how like pricing
- 11:22and business models work. They're the
- 11:23ones that kind of take big swings of
- 11:25changing how billing is done. Like with
- 11:26when OpenAI and Claude started to do
- 11:28like a pay per usage of all their API
- 11:30stuff or offering this $200 a month
- 11:33subscription for like their most maximum
- 11:35usage and rate limiting for their
- 11:36models, they kind of set the bar for
- 11:38what people expect to be billed for with
- 11:40AI tools. So, just copy what they're
- 11:42doing. This is specifically pertaining
- 11:44to billing models and all that stuff,
- 11:45but also do the same for UI, UX, user
- 11:47experience, all that stuff. Don't
- 11:49reinvent the wheel, especially if you're
- 11:50a small team, early startup, indie
- 11:52hacker, just look at what the big
- 11:54players are doing. They set the taste,
- 11:55they set the standards for what's normal
- 11:57and accepted in the industry, and I
- 11:58think if you're just following what
- 12:00they're doing, makes your product more
- 12:02frictionless, and people are already
- 12:03used to how these certain flows work,
- 12:05how these certain business models and
- 12:07billing works. Next big insight that I
- 12:08had is kind of more for the sales
- 12:11process and the marketing process. I'm
- 12:12not a B2B sales expert in the slightest.
- 12:15My co-founder handles a lot of that, a
- 12:16lot more of that than I do, but even
- 12:18then, during this whole process of kind
- 12:19of pivoting away from the B2C downstream
- 12:21market and going more upstream to these
- 12:23more B2B teams and products and
- 12:25potential customers, what I realized is
- 12:27the sales pitch is easier is if you
- 12:30frame it in the sense of you will make
- 12:31more money using our tool rather than
- 12:33you will save money using our tool. For
- 12:35example, with our AI content studio, we
- 12:37have two ways of marketing it. We could
- 12:39say, "Oh, make high-performing social
- 12:41media content 10 times faster." Okay,
- 12:43that's an interesting one, but then we
- 12:45can also switch the marketing angle to
- 12:46be, "Use our social media marketing tool
- 12:48to make more money for your product."
- 12:50The make more money angle is a lot more
- 12:52compelling than the cost-saving angle.
- 12:54So, I think you can always kind of pivot
- 12:55the way you sell, and when we
- 12:56specifically have asked some of our B2B
- 12:58customers what made them pay this $300 a
- 13:01month fee to use this B2B AI UGC content
- 13:04studio tool, they said, "Well, honestly,
- 13:06the math is pretty simple. 300 bucks a
- 13:07month is relatively small in terms of
- 13:10B2B tools in the world, specifically
- 13:12marketing tools. If I can only pay 300
- 13:14bucks a month and potentially get a
- 13:15return of an additional 1,000, 2,000,
- 13:183,000 dollars a month of revenue by
- 13:20marketing my tool on social media,
- 13:21that's arbitrage right there. That's a
- 13:22no-brainer. $300 in, potentially $1,000
- 13:25out, or worst-case scenario, just three
- 13:27hundred dollars in and three hundred
- 13:28dollars out with additional brand
- 13:29awareness as well. I think we have found
- 13:31a lot more success in terms of marketing
- 13:33our product with the angle of make more
- 13:35money. Just tying it to an actual dollar
- 13:38amount. That's made the sales process
- 13:39really, really easy on our end when
- 13:41we're pitching somebody about
- 13:42potentially using our tool. Next key
- 13:44insight that I think a lot about now is
- 13:45there's no upper limit for a premium
- 13:47product, and I would much rather not
- 13:49compete in a race to the bottom.
- 13:51Especially in a world where AI tools are
- 13:53pumping out apps like crazy. I'll be
- 13:55honest, there are very few things that
- 13:57are going to make one product stand out
- 13:58from the other, and there will always be
- 14:00somebody willing to undercut you and
- 14:02offer your product, your tool, your
- 14:04outcome for cheaper. So, don't compete
- 14:06in that realm. You should go upstream
- 14:08instead. I mean, you can even see this
- 14:09in actual physical products as well.
- 14:11Like a designer handbags, designer
- 14:12watches, luxury clothing brands. Are the
- 14:14clothes that much better than the
- 14:16cheaper ones? Mm, probably not. But,
- 14:18really it's just the branding and the
- 14:19pricing and the experience that they
- 14:21provide allows them to warrant this
- 14:23higher price point. Because for some
- 14:24people they're willing to pay that extra
- 14:26higher price point for a better
- 14:27experience. And that kind of leads into
- 14:29my next point as well is in the world of
- 14:31AI tools where there are millions of
- 14:32tools out there where people can
- 14:34generate thousands of pieces of content
- 14:36in a snap of a finger. You can generate
- 14:37thousands of apps in a snap of a finger
- 14:39with just one line of code, with just
- 14:41one prompt. I think in the world of AI
- 14:43tools, humans and experts in the loop
- 14:45that have and provide that taste is what
- 14:48lets you warrant charging those higher
- 14:50prices. I think one of the big reasons
- 14:51why we're still able to grow and build
- 14:53our product in a pretty competitive
- 14:55market because we're not the only ones
- 14:56doing this. I think the big reason why
- 14:58we're able to find some success still is
- 14:59the fact that myself and my co-founder,
- 15:01we are experts in the social media
- 15:03marketing space, specifically for tech
- 15:05startups, specifically for SaaS startups
- 15:08as well. And because we are not just
- 15:10offering a tool and just leaving our
- 15:11users to fail and figure out the tool on
- 15:13their own, figure out their marketing
- 15:14strategy on their own. Yes, we are a
- 15:16tool and we think our tool is better
- 15:18than everyone else out there. What makes
- 15:19us really different is that we don't
- 15:20just talk the talk. We literally walk
- 15:22the walk. We use our own tool to market
- 15:24our tool and we have built up so much
- 15:27knowledge and experience playing this
- 15:29social media marketing games ourselves
- 15:30that we're not just some rando kid
- 15:32living in their mom's basement building
- 15:33a tool that have actually never done the
- 15:35social media marketing ourselves. And I
- 15:37think people are going to be willing to
- 15:38pay more higher premiums when they know
- 15:41they have real humans and experts in the
- 15:43loop helping them out providing them
- 15:45that white glove VIP service. I think
- 15:47what really makes us stand out is that
- 15:48we provide users a really great
- 15:50experience when they onboard. We
- 15:51constantly hop on calls with them. We
- 15:52respond to all their messages anytime of
- 15:54day truly treating them white glove VIP
- 15:57clients. In addition to providing them
- 15:59with a killer tool to achieve the
- 16:00outcomes that they want to achieve. All
- 16:02right, so that's kind of it for this
- 16:03video. That wraps up the entire timeline
- 16:06of how we got to this point of 100k ARR
- 16:09and also some of the key insights that I
- 16:11think a lot about these days about what
- 16:13helped us get us here. I kind of just
- 16:14wanted to end this video saying thanks
- 16:16so much for kind of joining me on this
- 16:18journey. It's honestly crazy that we hit
- 16:19this milestone. I remember when we were
- 16:21just stuck in the plateaus even in 2025,
- 16:242024 just stuck at like a 1k, 2k monthly
- 16:27recurring revenue. I was like am I ever
- 16:29going to hit 100k ARR? I have I don't
- 16:31know. It just seems impossible. Then in
- 16:32this year with Yorbi as well when we
- 16:34were plateauing at 5, 6k a month of
- 16:36recurring revenue and just not moving at
- 16:38all. Started getting stressed out. I was
- 16:39like are we ever going to break out of
- 16:41this plateau? How are we going to break
- 16:43out of it? And then I finally did it,
- 16:44hit 100k ARR. It's pretty small in the
- 16:46world of businesses and startups and
- 16:48stuff like that. But you know what? To
- 16:50me is a huge accomplishment and I'm
- 16:52really proud of it and I'm really happy
- 16:53that I can share this accomplishment
- 16:55with everyone else that's watching this
- 16:56video and has been watching my videos no
- 16:58matter how long or how short. Just want
- 17:00to say thanks you guys for all the
- 17:01support. Check out Yorbi if you want to
- 17:03and stay tuned for more updates on the
- 17:05product and the business. Hopefully we
- 17:07have some more exciting updates to come.
- 17:08That's all I got for today. Thanks so
- 17:09much for watching and I'll see you in
- 17:10the next one.
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