How I Run a $100K/mo Skool Community (Copy This) — Transcript

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1. 0:00I run the number one tech community on
2. 0:01school, that makes over 100k a month
3. 0:03with less than 7% churn. And in this
4. 0:06video, I'm going to break down how we
5. 0:07grew that group, sustained the growth
6. 0:09for over a year, and built the Captain
7. 0:11America of school communities. And at
8. 0:13the end of the video, I'll take you
9. 0:14through the plan that we have to 10x the
10. 0:17business to a million dollars a month,
11. 0:19and the biggest lesson I wish I knew
12. 0:21when I was starting out. To record
13. 0:22owner, you're a content creator, or
14. 0:24you're simply looking to crack some
15. 0:25million dollar deals and make money
16. 0:27online, grab that coffee and let's lock
17. 0:30in. I joined school in June 2024, and a
18. 0:32couple of weeks later, I sat down with
19. 0:34Alex Hormozi, Sam Ovens, the founder of
20. 0:36school, and other entrepreneurs who are
21. 0:38making 100k a month. But I was
22. 0:40completely out of my depth. I was still
23. 0:41juggling my 9-5, just been on the
24. 0:43platform 2 weeks, and I had no clue what
25. 0:46I was doing. But I asked one question,
26. 0:48which was, "How do you build the Captain
27. 0:50America of school communities? High
28. 0:52growth, low churn, epic experiences."
29. 0:55And the answers really surprised me. Not
30. 0:57a single person in the room had one
31. 0:59definitive answer. So that became my
32. 1:01mission. Over that year, I wanted to
33. 1:03answer the question, "What is the
34. 1:04perfect school community?" How we grew
35. 1:06to 100k a month with no ads. So our
36. 1:08community helps people leverage AI and
37. 1:11automations in their life. But honestly,
38. 1:13the niche really doesn't matter. The
39. 1:15business model is exactly the same. It
40. 1:16could be pickleball, calligraphy,
41. 1:18getting shredded, or pulling baddies.
42. 1:20The simple content strategy will work
43. 1:22for anyone. The only real difference is
44. 1:23maybe how high you can take your
45. 1:25community. Because the people who talk
46. 1:27about making money make more money. We
47. 1:29grew with a very simple content no ads,
48. 1:32no sales calls, and no fancy funnels.
49. 1:34Just free content where we delivered
50. 1:36ludicrous amount of value to a low
51. 1:38ticket community. Started off at $20 a
52. 1:40month, tearing up to $80 a month. And we
53. 1:43plan to make that $100 a month. And the
54. 1:45free printers that we leverage to make
55. 1:46this happen are straight from Alex
56. 1:48Hormozi's $100 offer. Number one is the
57. 1:51industry. You want to do business on
58. 1:53easy mode. Don't pick it on nightmare
59. 1:54mode. And AI and automations is
60. 1:56essentially the new drop shipping.
61. 1:58Andrew Tate has a course on this. Even
62. 1:59Gary's entering the space. Dan Martell
63. 2:01is any make money online guru is
64. 2:03entering into AI and automation. So when
65. 2:05you're picking a niche in an industry,
66. 2:07make sure you're picking it on easy
67. 2:09mode. But even if you've got the right
68. 2:10industry, if you don't have this next
69. 2:11thing, you're not going to grow. And
70. 2:12that is a world class offer. We pride
71. 2:15ourselves that we've got a high ticket
72. 2:16community for a low ticket price. We
73. 2:18have daily calls. Even one of the
74. 2:20blueprints we have in the classroom can
75. 2:22save a business owner 10k. We have
76. 2:23almost a hundred of them. We built an
77. 2:26offer that's so good that people feel
78. 2:28stupid saying no. And number three is
79. 2:31persuasion. This is the nitro fuel
80. 2:32behind business. The people who are
81. 2:34making the most money in your space
82. 2:35aren't necessarily the best. They are
83. 2:37the best at marketing and selling
84. 2:39themselves. And Jack and I from the
85. 2:41corporate world where we used to be
86. 2:43professional yappers. So we at least
87. 2:45know a little bit about selling,
88. 2:46marketing, and persuasion. This very
89. 2:49simple contest strategy doesn't need
90. 2:50millions of views. On my socials, I have
91. 2:52over 500 million views. But honestly,
92. 2:54you really only need a very small
93. 2:56audience to build a great business.
94. 2:58Jack's channel, which has 50k subs, is
95. 3:00our primary driver of growth. And he
96. 3:02just gets thousands of views of videos,
97. 3:04not millions. And he's built a million
98. 3:06dollar a year business. So this simple
99. 3:08contest strategy will work for you in
100. 3:10any niche. Plus you don't need millions
101. 3:12of views. When I met Alex Hormozi and
102. 3:14came on as a co-founder, the community
103. 3:16was about a 30% churn, which means after
104. 3:18a few months we'd have lost most of our
105. 3:20members. We've now over time got that
106. 3:22down to single digits, less than 7%. So
107. 3:25let's jump into school and I'll break
108. 3:26down the key elements that's gone into
109. 3:29managing and making and creating an
110. 3:31interstellar community. How we keep
111. 3:32churn less than 7%? So the classroom is
112. 3:35where most school owners will lose
113. 3:36people. We surveyed hundreds of people
114. 3:39leaving the group and the number one
115. 3:40reason is overwhelm. So the simple fix
116. 3:43is create an easy to follow 90-day
117. 3:45roadmap to get to their goals and their
118. 3:47transformation. And do it in a way where
119. 3:49people engage as little as this is
120. 3:51possible, as little gray matter as
121. 3:53possible. Whether it's making money or
122. 3:54getting shredded or dominating in
123. 3:56pickleball, the course needs to be a
124. 3:58very easy A to B to follow. You need to
125. 4:01be able to just click a button before
126. 4:02you know after 90 days, you've got that
127. 4:05clear transformation. This is how I'd go
128. 4:07about building a 90-day plan. So, first
129. 4:09and foremost, you need a pinned start
130. 4:11here post. This will take them straight
131. 4:13to the induction. This is where you
132. 4:14welcome to the group, get them excited,
133. 4:15reassure them they made a wonderful
134. 4:17decision, one of the best decisions in
135. 4:19their life, and invite them to go down
136. 4:20the rabbit hole and take that red pill.
137. 4:22And this should take them to an
138. 4:24induction. The induction needs to take
139. 4:25through all the cool stuff that's
140. 4:26happening in the group, the
141. 4:27accountability, all the rewards, how do
142. 4:29they get support, take them around
143. 4:30school, treat them as if they don't know
144. 4:32what school is and they've never been on
145. 4:33this platform before, and they 100% This
146. 4:36is very clear as well. On their first
147. 4:37day, if they can 100% one of the
148. 4:39modules, they get a nice quick win. And
149. 4:41this is my third point is get them some
150. 4:43wins early, front-load a lot of that
151. 4:45value. So, as they're progressing in the
152. 4:47first few days, they're 100%ing modules,
153. 4:49they're leveling up. It doesn't matter
154. 4:51if they do make half the progress in the
155. 4:53first week, that's actually great. It'll
156. 4:55be harder and harder to progress, but
157. 4:56get them to level up, get them some
158. 4:57quick wins early, take them around so
159. 4:59they can 100% some of these courses. Our
160. 5:01classroom is arguably one of the weakest
161. 5:03of the three, but our calendar is
162. 5:05absolutely world-class. So, let's jump
163. 5:07on them. So, I think I've landed on the
164. 5:08perfect cadence for calls. So, one call
165. 5:10a day, one clear purpose. On Monday,
166. 5:13onboarding and accountability. Welcome
167. 5:15all of our new beautiful members and do
168. 5:17accountability. What's your goal for the
169. 5:18week? Great. You need this result. You
170. 5:20need to join this call. And next week,
171. 5:22let's follow up so you're continually
172. 5:24making progress. Tuesday, to support
173. 5:26calls. We want to unblock people within
174. 5:2824 hours of joining the group, what's
175. 5:30the thing that we can do, a quick win,
176. 5:32what's the thing you're stuck on, let's
177. 5:33unblock it. We won't leave the call
178. 5:35unless they've got an actionable piece
179. 5:36of advice. Wednesday, co-working and
180. 5:39co-builds. Let's get together, let's
181. 5:40build something together, let's work
182. 5:42together. This group is about making
183. 5:44progress, not just about talking, we
184. 5:45want to lock in and do the work.
185. 5:47Wednesday co-working works really well.
186. 5:49Thursday masterclasses and masterminds.
187. 5:51Get some world-class guest speakers in
188. 5:52your space, but I've really liked the
189. 5:54mastermind. Bring people together. It's
190. 5:56an opportunity for all the entrepreneurs
191. 5:57to get together, use their collective
192. 5:59knowledge, wisdom, and experience, level
193. 6:01up together, and all the objective is
194. 6:04make more money. Friday we do workshops
195. 6:06where we deep dive into tools. What I
196. 6:08really like is Q&A's with the creator.
197. 6:10Q&A's with Jack, coffee with Jack. Just
198. 6:13bring your questions, a really nice
199. 6:14hangout to see that creator. And I
200. 6:16really think on a weekly basis there
201. 6:17should be the opportunity, minimum every
202. 6:19month. And Saturday, I don't like to do
203. 6:21too much work on Saturday and Sundays
204. 6:23and weekends, but we do hangouts with
205. 6:25the community to really meet the people
206. 6:26and start networking. Which leads me on
207. 6:28to what I think is the most important
208. 6:29aspect of the community, that's the
209. 6:31community itself. So even if your course
210. 6:33is weak and the calls are pretty
211. 6:35infrequent, if your members feel like
212. 6:37they found their tribe, they found their
213. 6:39people, they will stay forever. So every
214. 6:42group should have five categories so
215. 6:43it's easy to navigate. So number one
216. 6:45needs to be updates. This needs to be
217. 6:47from all the admins and moderators.
218. 6:48What's all the cool that's going on
219. 6:50in the community? Need to make sure
220. 6:51there's cool stuff going on every single
221. 6:53week. Number two, most important tab is
222. 6:56wins. When people join the group, they
223. 6:57want to scroll their feed and see that
224. 6:59it's possible. And it doesn't have to be
225. 7:01making 10k a month, a gazillion dollars.
226. 7:04It could be I built my first automation.
227. 7:06I have been accountable for a week. I've
228. 7:08leveled up in the community. I think the
229. 7:10smaller the win the better, and I would
230. 7:12say pro tip, pin that. Number three is
231. 7:15gems. You want people to share their
232. 7:17tips and tricks and their blueprints,
233. 7:19their prompts, all that stuff, whatever
234. 7:21it is in your niche. Share them
235. 7:22blueprints and prompts. We don't
236. 7:24gatekeep, neither do you. You really
237. 7:25need to cultivate that sharing culture.
238. 7:27I think gems captures all of that. Peer
239. 7:30support, I really like a support
240. 7:31section, you need that. But peer
241. 7:33support, so instead of a guru model, we
242. 7:36have all the answers and we're going to
243. 7:37tell you. We like a community that
244. 7:39supports. Let's get the experts within.
245. 7:41Is it my job to have all the answers? I
246. 7:43don't think so. It's my job to assemble
247. 7:45the Avengers within the automation
248. 7:47space. So, there is someone within the
249. 7:49community, let's tag them and bring them
250. 7:51in. So, I really like peer support.
251. 7:52Number five is chat. That's just a kind
252. 7:54of catch-all, a discussion board. And
253. 7:56then, if you want to have some bonuses,
254. 7:58you can add fun and competition. My goal
255. 8:00here though is to make it easy to
256. 8:02navigate, so they engage as little as
257. 8:03this is possible. So, when they're
258. 8:04posting, it's very clear which tab to
259. 8:07use. Five bonus tips to building the
260. 8:09Captain America off-school communities.
261. 8:11Number one is to push the annual plan.
262. 8:13So, raise the price over time in
263. 8:16increments, say every 10 members, every
264. 8:17100 members, but keep the annual price
265. 8:20the same, so it looks immensely
266. 8:21compelling. And when you front-load a
267. 8:23lot of the value, upsell annual early.
268. 8:25When they join the group, their
269. 8:26excitement is the highest, upsell annual
270. 8:28then, and you've locked someone in for
271. 8:3012 months. Number two, ask them what
272. 8:32they want and give it to them. So, post
273. 8:34polls, what course do you want? What
274. 8:36changes do you need? What course
275. 8:38materials do you need? This is really
276. 8:39good when you're starting out as well. I
277. 8:41would say ship the product before you
278. 8:42built anything. Ask the first members,
279. 8:45what is it they want and build it for
280. 8:46them. Then, number three, pair it with a
281. 8:48public roadmap. This gives people a
282. 8:50reason to stay. You said you wanted this
283. 8:52course and this course and this guest
284. 8:54speaker. Well, they're going to happen
285. 8:55over the next month. That answers the
286. 8:57question, why should I stay? Because
287. 8:59I've got something to look forward to.
288. 9:00Number four, give them a free gift and
289. 9:02quick win within 24 hours. So, if
290. 9:04they've already joined because they see
291. 9:06the value and the price point on
292. 9:07homepage, but you give them extra value,
293. 9:09extra wins, and then upsell them once
294. 9:12you've got them that quick win. If they
295. 9:13think they can get a win this quick
296. 9:15within 24 hours, how much progress do
297. 9:17you think they'll make in 12 months?
298. 9:18Sell them to annual. And number five is
299. 9:20just be a human. I exist beyond these
300. 9:22four walls on the internet. So do you.
301. 9:25Speak to people, help them, add them on
302. 9:27LinkedIn, become their friends, get to
303. 9:28know their backstory, their origin
304. 9:30story, and get to know them as a person.
305. 9:32A lot of it about being a community is
306. 9:34just finding your people, having that
307. 9:36outlet to speak about your wins and your
308. 9:38concerns. Find the people. The people
309. 9:40who are joining your group exist beyond
310. 9:42the four walls of your laptop. Treat
311. 9:44them as a person. What's our plan to
312. 9:46scale to a million dollar a month? Well,
313. 9:48we built a solid base. 100k a month
314. 9:50turnover, single digit chance, and we've
315. 9:52not spent a penny on ads. My plan to
316. 9:55scale is through high ticket. So, in the
317. 9:57last week alone, I've closed over 30k of
318. 10:00high ticket. So, I think this could be a
319. 10:02two, three x, maybe even a quadrupling
320. 10:05of our business and rebuild out that
321. 10:07value ladder. Free content on YouTube,
322. 10:09low ticket community about $500 a year
323. 10:12annual, and then a 10k-ish
324. 10:15high ticket core offer. Really build
325. 10:17that value ladder. I think we build that
326. 10:19out and build that core offer. Make this
327. 10:21as much value as this one here is in low
328. 10:24ticket in the high ticket. This could be
329. 10:26at least a doubling. I know that for
330. 10:28sure. It could triple or quadruple our
331. 10:30business. Here is the biggest lesson I
332. 10:32wish I knew when I was first starting
333. 10:34out. Over the last year, I've met loads
334. 10:36of entrepreneurs making way over 100k a
335. 10:38month. But here's the truth. Most of
336. 10:40these people don't have a clue what
337. 10:41they're doing. They just have no
338. 10:43hesitation, no shame. They just ship,
339. 10:45they get the data, and they pivot. The
340. 10:47only difference between you, who's not
341. 10:49making progress, and them, they're not
342. 10:51special. They just do. They don't let
343. 10:54their ideas stay in their head too long.
344. 10:56So, my number one piece of advice, the
345. 10:57number one lesson I wish I knew is to
346. 11:00get to where I want to go is just to do.
347. 11:02And if you found this helpful, then
348. 11:03subscribe to the channel cuz in my next
349. 11:05video, I'm going to break down the
350. 11:06scripts and structures I used on the
351. 11:07sales call to close over 30k in just a
352. 11:10week. See you in the next video.