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How I Make $66,072/Month Helping Businesses Get REVIEWS! — Transcript

by Clay Lawrence · 6,678 words · 936 segments · language en · Watch on YouTube

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0:00Here's exactly how I make over $66,000
0:02per month just helping local business
0:04owners get reviews and rank higher on
0:05Google. You can see this is the Stripe
0:07account for last July. You can see the
0:08hover animation. This is legit. You can
0:10see less than three or four years ago, I
0:11was just a broke college student. And
0:12this has totally changed my life. So
0:14hopefully I can do the same for you. If
0:15you don't know who I am, my name's Clay,
0:16founder of Review Harvest. I've got two
0:18SAS awards. In the last couple years,
0:20I've gone from zero to over 800 clients
0:22paying us every single month. And unlike
0:2399% of the other YouTube gurus out there
0:25that are selling you the dream, I
0:27actually do this every single day. You
0:28can see we got over 250 reviews on
0:30Google. This is our YouTube channel for
0:31Review Harvest. And you can check out
0:33our site. We're actually legit. And that
0:34$66,000 we made last month. Zero that
0:36came from this YouTube channel. That was
0:38all just from helping local businesses
0:39get more reviews and rank higher on
0:40Google. If you want to learn from
0:42somebody who's actually in the trenches
0:43doing this on the day-to-day, stick
0:44around. Here's what we'll cover. First
0:46thing we'll go over is why review
0:47automation is the best intro offer to
0:49sell even in 2026 with AI this and lead
0:51generation that and AI agents and all
0:53that stuff. The second thing we're going
0:54to cover is super exciting. It's the new
0:56way where you can now set up clients in
0:575 to 10 minutes after the onboarding
0:59call instead of the hours it used to
1:00take. We'll cover how to get your first
1:0210 clients fast with no sales
1:03experience. And I'll show you why it's
1:04so easy to upsell these clients extra
1:06services to provide more value after you
1:09get them some reviews. So, first things
1:10first, why are reviews the best things
1:11to sell? Well, number one, businesses
1:13need this bad, right? Nowadays, if they
1:16don't have reviews, they're not ranking
1:17on the top of Google and they're not
1:18getting calls. And the second reason is
1:20that there's very little support
1:21required after you get access to what
1:23you need from the client. There's very
1:24little support after that. Once the
1:25automations are set up, they run without
1:27you. Put in perspective, when I built my
1:28marketing agency doing a bunch of
1:30different services, I hit about $17,000
1:32a month and I was spending 10 hours a
1:34day on delivery just delivering the
1:36services that I sold my clients. When I
1:37hit $17,000 a month with Review Harvest,
1:39I literally could work for 15 to 30
1:41minutes a day just responding to emails
1:42and be good. And you can see here a lot
1:44of businesses look awful on Google,
1:46right? They have a handful of bad
1:47reviews even though they do great work.
1:49They've served thousands and thousands
1:50of customers who are happy. They just
1:52don't have a simple system to request
1:53those reviews. You can see this is a
1:55client of ours. They went from 130
1:56reviews to over 600 reviews just setting
1:58up this one simple automation. And you
2:00can lean into the fact that 99 out of
2:02100 of these business owners actually do
2:04have a lot of happy customers. They do
2:05great work. They're keeping their
2:06clients happy. They just suck at getting
2:08them to post about it on Google. And so
2:09we can set up one stupid simple
2:11automation where they get a customer
2:12that completes a job. We send out an
2:14automated text and email with our little
2:15personalized image. And we'll talk about
2:16that spice here in a second. And they
2:18get more fivestar reviews and they rank
2:19higher on Google. nowadays is these
2:21businesses don't have reviews on Google.
2:23They're not showing up to their
2:23potential customers and they're not
2:25getting calls. You can see here's an
2:26example search for just Houston
2:27locksmith. We've got the ads right here.
2:29These people might be paying thousands
2:31of dollars a month just to try and get
2:32their phone to ring. But these three
2:34businesses right here get just as many
2:35calls and clicks, but they're ranking
2:37here for free. And you can't rank up
2:39here if you don't have the hundreds of
2:40reviews that they do, especially in
2:41competitive areas. So, if you're a
2:43business owner, would you rather rank
2:44here for free and get the same amount of
2:46clicks and calls as these people paying
2:48thousand dollars a month? Of course. So
2:49that's why businesses are willing to pay
2:51a couple hundred a month for this
2:53service. Not only are they going to
2:54start ranking higher, but they're going
2:55to get chosen more often. It's just like
2:57going to Amazon. If you're trying to buy
2:58a hairbrush and you see a hairbrush with
3:01seven reviews and a 3.2 rating and a
3:03hairbrush with a,000 reviews and a 4.8
3:05rating, you're probably going to buy the
3:06one that has a 4.8 star rating. Same
3:08thing here. I'm probably going to give
3:10Papa Lock of Houston with 1.5,000
3:12reviews and a 4.9 star rating my first
3:14call, my first click because of the
3:16number of reviews they have. And one of
3:17the best parts about this service is
3:19that it's very set it and forget it. You
3:20set it up, they get reviews on a
3:22recurring basis, and you get paid. You
3:23can see here's a couple clients here.
3:25You know, this one's paid over $6,000.
3:28This one's paid over $7,000. This one's
3:30paid over $8,000. All been clients for
3:32years. This was three onboarding calls,
3:34probably 20 to 25 emails back and forth
3:36total, just about customer support and
3:38stuff ongoing. They've been clients for
3:40three years and over $20,000 in revenue.
3:42So, for these clients, we spent a couple
3:43hours setting them up each and now it
3:45doesn't even take that long. and we
3:47spent maybe two hours on customer
3:49support over the last three years.
3:50Traded for $20,000 in revenue. Great
3:53trade for me. I'll make that trade every
3:54single day of the week. And the main
3:56reason reviews are like this is because
3:57we're thinking about front end versus
3:58the back end of the customer journey.
4:00So, think about the stuff on the front
4:01end. Lead follow-up, running ads, AI
4:04receptionist, CRM implementation,
4:05website design. These are all in the
4:07front end of the business's customer
4:08journey. It's what new people are
4:10seeing. It's where the leads are coming
4:11from. And they're always worried about
4:13where's my next dollar coming from?
4:14Where's my next customer? Where's my
4:15next customer? Once somebody actually
4:16pays them and they complete the service,
4:18they spend a lot less time focused on
4:19the marketing, the communication, and
4:21all that sort of stuff that happens
4:22after they've paid them. And so reviews
4:24sits on the back half of the customer
4:25journey after they've already paid them.
4:27And so business owners aren't spending
4:28all this time thinking about it. They
4:30just set it up and pay it like a utility
4:31bill. But now, let me show you the new
4:33simple way to set up a client in 5 to 10
4:35minutes after the onboarding call. And
4:36when I mean onboarding call, all that is
4:38is just getting access to a few things
4:39for them like their customer list, like
4:41their Google business profile, a CRM
4:43integration so we can get integrated
4:44into their system. If that sounds techy,
4:46don't worry. I've got a bunch of other
4:47videos on my channel about it. So, if
4:48you're interested in starting a
4:49marketing agency and you haven't heard
4:50of this tool called High Level, it's the
4:52number one marketing automation software
4:53in the world. The reason being because
4:55it combines about 30 different softwares
4:57into one spot and you can do it for one
4:59low monthly price. And so, so you're
5:01going to want to use this software to
5:02run your own agency and have hundreds of
5:04additional features and upsells that you
5:05could sell your client down the line.
5:06So, if you haven't signed up to High
5:07Level yet, feel free to sign up my link
5:08down below in the description. You'll
5:10get an extended 30-day trial when you
5:11use my link and you'll get access to my
5:13paid community totally for free where
5:14you'll get coaching calls with me.
5:16You'll get my templates, snapshots,
5:17everything you can just copy and paste
5:18directly into your Highle account. And
5:20once you sign up to High Level, High
5:21Level has their own built-in SMS and
5:23review request features. But actually,
5:25after doing this for years, there's a
5:26lot of things that we needed to manage
5:28hundreds of clients at scale and to help
5:29set up clients in minutes, not hours.
5:31So, you can download a tool called Hey
5:33Segment. If you go to the app
5:34marketplace in Highle, you can install
5:36this into your Highle accounts and then
5:37it sits directly in all your client sub
5:39accounts. So you can have the reviews
5:40managed by Hey Segment, but then you can
5:42still have CRM and pipelines and AI
5:44follow-up and all that sort of stuff
5:45inside their sub account. So let's say
5:46you just sold a business, you want to
5:48create a sub account for this business.
5:49So you can just go into here, type in
5:51the name that you want, and you can go
5:52ahead and create the sub account. I
5:53already have the sub account created in
5:54this instance. From there, you want to
5:56get access to their client list. The
5:57very first thing that we do is called a
5:58review reactivation. This is what gets
6:00absolutely insane results for people
6:02because we can take all their previous
6:03customers their last couple years and
6:05slowly reach out to them via text and
6:06email with our personalized image to get
6:08them a bunch of reviews in the first
6:09couple months. This immediately helps
6:11the client trust you so that you can
6:12upsell them websites or local SEO or AI
6:15receptionists and stuff like that down
6:16the line. Once you create the client's
6:17sub account, you want to come back to
6:19the agency view of high level just by
6:20switching on back to agency view right
6:22there. Scroll down to the Hey Segment
6:24app that you installed and now you can
6:25see you're at the account level of Hey
6:27Segment. The first thing you want to do
6:28is click on onboard a business. And then
6:30from there, you're going to go ahead and
6:31put in the client's email. So, let's
6:33just say it's going to be
6:34testreviewharvest.com.
6:37And you can put in their phone number if
6:38you want to. Recipient name is going to
6:40be John Doe. And then the business name
6:42is going to be YouTube test account. You
6:43obviously want to put in their actual
6:44business name, their actual name. And so
6:46when we send out these review requests,
6:47we send them out with a personalized
6:48image. So instead of getting a boring
6:50old text message, we can send out a
6:51photo of the business owner, their
6:52wrapped vehicles, their team photos, so
6:54that we kind of personalize it, get the
6:56client's attention by putting their name
6:57on that image, and you get a much higher
6:59review conversion rate. And so when
7:00you're going to onboard this client, you
7:02just put their information in here. You
7:03go ahead and click on add. You can go
7:05ahead and put in a recommended
7:06personalized image. You can just grab a
7:08photo off their Facebook or Instagram or
7:10website. From there, you go ahead and
7:12create the link, and it's going to email
7:13the client a link to onboard. So the
7:15very first time you download Hey
7:17Segment, it's going to walk you through
7:18an account level setup where you can add
7:19your logo, your branding, your domains,
7:21all that sort of stuff. But then from
7:22there, they'll be emailed that
7:23onboarding link. They can fill it out.
7:24I'll show you what it looks like right
7:26here. So it'll be white labelled with
7:28all your information, your logo, your
7:30colors. They can just click on connect
7:31with Google. They can connect their
7:33Google business profile, the Gmail that
7:34manages their Google business profile.
7:36They can say, "Okay, this is my business
7:37right here." They select the business.
7:39They'll probably just have one if
7:40they're only own one business. They can
7:42either choose the personalized image
7:44that you selected for them or they can
7:45upload their own. Here we'll just choose
7:47this one for now. And we'll click on
7:49finish setup. So now the onboarding is
7:50complete. If you've done that and you've
7:51gotten the customer list, you're ready
7:53to launch that review reeractivation.
7:54The only other thing would be getting
7:56them to add contacts to High Level
7:58Frequently. There's two ways to do that.
7:59One, they can manually do it and that's
8:01not the best way in the world to do it.
8:02The only other thing you need after
8:03getting them to fill out this onboarding
8:05link and getting them to give you a CSV
8:07file of their past customers is you want
8:09to consistently get their contacts. And
8:10so there's a couple options. I'll show
8:12you just a setting you can turn on in
8:13Hey Segment where it'll automatically
8:15email them if they're not uploading
8:16contacts on a regular basis. But the
8:19better way is to do what's called a CRM
8:20integration. So basically if they use a
8:22software like Square or Acuity to run
8:25their business, you can send contacts
8:27automatically from Acuity into their
8:29client sub account in Highle and then
8:31those contacts will flow through Hey
8:32Segment and I'll show you what that
8:33integration looks like. So they get
8:35review requests. Once again, I know it
8:37sounds a little bit technical, but I got
8:38other videos on my channel titled CRM
8:40integrations and stuff like that that
8:41you can check out. If you go back into
8:42your high level account and click on hey
8:43segment, now you can see that all four
8:45steps of the onboarding process are
8:47complete. So, you can click on create a
8:48new business. This software is going to
8:50give the clients their own custom
8:51portal. So, you don't have to give them
8:52a login to high level where they get all
8:53confused because there's a lot of stuff
8:54going on high level. Make the onboarding
8:56really easy with that onboarding link
8:58and also you're able to bring your own
8:59custom SMS and email providers if you
9:01choose not to get ATP approved for every
9:02single client. Make sure to use the code
9:04early 20 at checkout to get 20% off. You
9:06can see as you grow the per business
9:07price gets cheaper and cheaper so it
9:09scales with your agency. From there you
9:10go ahead and click on create business.
9:12Now that you've created the business and
9:13hast segment you can see it right here.
9:15You just want to click on your go highle
9:16locations that you've linked up. You
9:18want to make sure you link it to the
9:20right sub account. So you want to go
9:21ahead and link this sub account and high
9:23level YouTube test account to the proper
9:25account and click on link business. Now
9:27contacts can flow through and reviews
9:29can start going out. Also, at any point
9:31if you need to pop out of high level and
9:33just go directly into Hey Segment, you
9:34can click on open in full app right here
9:36and you'll see that hey segment will pop
9:38out in its own view and the menu that
9:40was on the top is now just on the side.
9:41So now if we click into the YouTube test
9:43account here there's just a few other
9:44things we want to set up. First we want
9:45to see that personalized image. So this
9:47is what's actually going to go out to
9:48the client's customers to get their
9:49attention. You can change the size of
9:51this, make it bigger, make it smaller.
9:53You can add the Power by logo so your
9:54agency branding's on it. And you want to
9:56confirm that this looks good. You'd want
9:57to upload a photo for your client's
9:58business. Next, you want to click on
10:00messaging over here on the side panel.
10:01You want to click on senders. This is
10:03where you can choose where the text and
10:04emails are coming from. So, if they
10:06already have a phone number verified in
10:07high level or if they already have an
10:08email verified in high level, what you
10:10can do is you can just add those
10:11directly in here. This sub account
10:13doesn't have a phone number or email
10:15verified in account. So, I'm just going
10:16to use our phone numbers from Twilio
10:18that we were able to reuse over and over
10:19again if you'd like. And you can also
10:21connect an email provider. I don't have
10:23one connected here. So, in here, after
10:24you select your phone number provider
10:25and your email provider, you can go back
10:27and we'll fill a couple other settings.
10:29If you're confused on the setup, don't
10:30worry when you sign up. We've got a
10:32bunch of videos walking you through
10:33exactly how to do it. But now, we want
10:34to choose destinations. So, you can
10:36either choose uh whether you want to use
10:37one of our gray label domains like ask
10:39forreview.com and that's the actual
10:41add.com and that's the link that goes
10:43out in the text or you can add your own
10:45domain at the account level so it has
10:46your domain in the text. From there,
10:48you're going to click on review
10:49destination. You can decide whether you
10:50want to send people directly to Google
10:52to leave a review or you can do a review
10:54filter page, which is technically
10:55against Google's terms of service, but
10:57you know, it's really up to you and up
10:59to the client and their risk tolerance.
11:00Nothing really typically happens. But if
11:02they want to ask how it went first, you
11:04can just choose that. You can either
11:05rotate between a bunch of Google
11:06business profiles, you can add a custom
11:07link or just use the Google business
11:09profile review link right there. From
11:10there, they can adjust the link theme.
11:12So this is the review filter page here.
11:13They can change the colors, they can
11:15change the styling, uh they can select
11:17all this here, save the changes from
11:18there. If you go back, we can go to
11:20review request messages. Click on setup
11:22for this business. Um, so by default, we
11:24have smart messaging on, which means
11:25that we've sent out over a million
11:27review requests. So, we have really good
11:28data as to what to say, when to say it,
11:30all that sort of stuff. And so, leaving
11:31this on, you'll get a solid review
11:33conversion rate. But if you want to
11:34customize it for the client because
11:35they're picky or they're very specific
11:37industry and you want the text to sound
11:39very specific as well, you can just
11:40click on write your own messages and
11:42write those there. Under email template,
11:43you can adjust the email template if
11:45you'd like. We recommend just like plain
11:46text. that's what shows up in the inbox
11:48most and gets the highest clickthrough
11:49rate after sending over a million
11:50emails. We have pretty good data around
11:52that. And then also if you click on
11:53delivery settings here, this is where
11:55you adjust kind of the nuts and bolts of
11:56when texts go out and stuff like that.
11:58So when we get a new contact um in Hey
12:01Segment for this client, do you want to
12:02request review immediately or do you
12:03want to request a review in a few hours?
12:05What time zone is this client in and
12:06what time of day do you want to send
12:08review requests through? We'll only let
12:09you do it between 8 a.m. and 8:00 p.m.
12:10in those specific time zones just for
12:12compliance reasons. We have the days
12:14between messages. So, between follow-up
12:15messages, how long do you want to wait?
12:17We recommend two there. And then you
12:19have the sending limits. So, if you have
12:20a client that has a big list of a
12:22thousand customers, but they only have
12:2317 reviews. If you go and get them a
12:25100red reviews in a week or two weeks,
12:27it's going to be a massive spike and
12:28then a drop and it's going to look kind
12:30of fishy to Google, right? And so, you
12:32can go ahead and slow this down. Let's
12:33only send out 15 review requests per day
12:35for reactivation stuff. And let's only
12:37send out, let's say they close 10 new
12:38clients every day or something. Let's
12:40only send out, you know, 10 review
12:41requests for the non-reactivation. And
12:43so you can throttle the number of review
12:44requests that are sent out per day.
12:46Allow re-engagement means if they go
12:47through the entire workflow of
12:49requesting a review and they don't leave
12:50a review, but then they work with the
12:52same business again in six months, do
12:53you want them to request a review again?
12:55And then you can toggle on or off uh
12:57personalized images. We recommend
12:58leaving those on and get a higher review
13:00conversion rate. Um, however, in certain
13:02countries, those MMS messages, which are
13:04multimedia messages, which are the ones
13:05that have the photos, can get pretty
13:06expensive. So you can just toggle it on
13:08or off if you like. So we're going to
13:10click on save the changes there. Now our
13:12messaging is set up. Now our
13:14personalized image is set up. So the
13:15last thing to do is just make sure that
13:17the contacts are flowing through
13:18properly. So we've already got the
13:20highle sub account synced where all the
13:22contacts are and where you run the rest
13:23of your marketing agency and the other
13:25services that you provide. And from
13:27there you can click on setup contact
13:28sync and you can choose whether you want
13:31every contact in high level. So so if we
13:32go back here into the sub account we can
13:34see all the dummy contacts I've loaded
13:35in here. And we can choose whether we
13:37want every contact to come through or we
13:38only want contacts with a certain tag.
13:40So, let's say that you also offer
13:42websites through Highle and you run ads
13:44for your clients. You might have leads
13:46in there and you don't want them to get
13:47a review request. Well, what you can do
13:49is you can have a specific tag. Let's
13:51say send review request. Let's say send
13:53review request. You can see that tag
13:54pops up because we already have it in
13:55there. And we only want contacts that
13:57have the send review request tag to flow
13:59through here and request a review. So,
14:00from there, you can click on continue.
14:02It's going to ask is there any contacts
14:03in here that have tags that we never
14:04want to message? So, like DND, do not
14:07contact, bad customer. We're looking for
14:09all that stuff in high level. And so if
14:10you want to select those tags, we'll
14:12make sure to add them to the system but
14:13put them on do not contact so they never
14:15get a review request. If you click on
14:16continue from there it asks is there
14:18anybody we should ignore. Maybe there's
14:20a certain segment of clients like
14:21commercial clients or something that
14:23they don't want to request reviews from.
14:24You could type in the tag commercial
14:25here and then those clients would never
14:27come through. And then you click on
14:28review your settings and you can save
14:30the settings. So that's the ongoing
14:32sync. That's what's going to happen.
14:33Every time a contact's updated, we're
14:35looking for the new send review request
14:36tag and we can add them to the system to
14:38request a review, right? But the bulk
14:40import is the one-time review
14:42reactivation. So, we've got all the
14:43contacts loaded into the highle sub
14:45account. And then from there, you can
14:46click on import contacts. It's going to
14:48inherit the settings you already set.
14:50So, these are the same questions it
14:51asked before. Then, it's going to ask
14:52you, do you want to bring them in
14:53quietly and add them to the cooling
14:55state so nobody gets a review request or
14:57do you want to go ahead and start asking
14:58for reviews and start a review
14:59reactivation? And so you can choose
15:01whether you want to start the review
15:02reactivation or whether you want to
15:03bring them in quietly. You can continue
15:05and then you'll start to see those
15:06contacts flow through the system. And so
15:08you'll see that it's loading in here. If
15:10we go to contacts up here in a second,
15:11you'll see processing a certain number
15:13of contacts being uploaded. And so now
15:15those contacts will be flowing through
15:17and you can see when they got a review
15:18request, when they clicked the link, if
15:19they left a review, etc. You can also
15:21upload contacts manually inside of Hey
15:23Segment just by uploading a CSV file. So
15:25you can see all these contacts have been
15:27added in this cooling state. It tells
15:28you where they came from, whether it
15:29comes from high level, and it'll tell
15:31you when they leave review, when they
15:32clicked it, all that stuff. Lastly, if
15:33you click on reviews, you'll go to see
15:34all their reviews flowing through. You
15:36can click on settings here, and you can
15:37choose to respond to the reviews in
15:39here. If they have a bunch of previous
15:40review responses that the client did,
15:42you can go ahead and add example review
15:44responses as kind of like the AI's voice
15:46to tailor what the review responses
15:48sound like. And in here, you'll also be
15:49able to see client feedback and stuff
15:50like that. So, if you click on settings
15:52here and you click on notification
15:53settings, now that you've sent out this
15:54onboarding link to the business owner,
15:56they're added to this account as a user.
15:58And so, you can send them a notification
15:59when the Google business profile
16:00disconnects, which is really nice
16:02because when you're managing hundreds of
16:04clients for reviews and high level like
16:05I was, you don't have any sort of
16:08insight into when a Google business
16:09profile gets disconnected. Also, you
16:12just turn this on, tell us when contacts
16:13stop arriving. If the client tells you
16:15they're going to upload contacts every
16:16week or if you have an integration for
16:18them and the integration breaks now
16:20you'll they'll be notified if we're not
16:21getting contacts and they just get a
16:23link where they can easily re-upload
16:24contacts to get those reviews flowing in
16:26again. Also, you can turn on customer
16:27left private feedback. So that's if
16:29you're using the review filter page. Um
16:30it'll send them an email saying, "Hey,
16:32we saved a bad review from Google.
16:33Here's who it was. Here's what they
16:34said. You know, handle it the way you'd
16:36want to." And then over time you'll get
16:37a really clean metrics page where you
16:38can see review conversion rate,
16:39deliverability, everything right here in
16:41this metrics page. But my favorite part
16:42about all of this is the white label
16:44portal that you get to send your
16:45clients. Let's say that you really never
16:47need your clients to log into High Level
16:49for websites or for other stuff, but
16:51you, you know, kind of need them to log
16:52in to upload contacts and all that sort
16:54of stuff. It gets a little messy because
16:55High Level has hundreds of features that
16:58are great, but they're really
16:58overwhelming to a client. So now you can
17:00send the client your white label login
17:02link where they can upload contacts
17:03easily. They can see the reviews that
17:05are flowing in and respond to them with
17:07AI if they want to. They can see all
17:09their metrics here really cleanly and
17:10it's not overwhelming telling them about
17:12summer AI or all this sort of stuff,
17:13right? Um they can change their
17:15settings, change the personalized image,
17:17um disconnect and reconnect their Google
17:19business profile here. And they can
17:20adjust their own notifications as well.
17:22So you have this really clean portal. So
17:24you really can run this like a review
17:25software before you start upselling them
17:27other services inside of High Level or
17:29other marketing services that you
17:30provide. And so after that setup, you
17:31can get clients crazy results. So you
17:33can see these are some of our results
17:34from one review to 468 reviews, from 113
17:37to over 500 reviews. Um, just doing that
17:40review activation is get them a bunch of
17:41reviews up front and they're going to
17:42trust you and they're going to ask what
17:44else do you do? But also when you get
17:45that CRM integration or you get them
17:47adding contacts consistently, they're
17:49going to get so many reviews, start
17:50ranking higher on Google, and they'll
17:51get the phone ringing. So now, how do
17:52you get your first 10 clients fast even
17:54without sales skills? The first thing I
17:55recommend is start with your phone
17:57contacts. Even if you just have friends
17:59and family, you probably all might have
18:01a hundred contacts, 300 contacts in your
18:03phone of friends and family. I'm not
18:04saying they're all business owners, but
18:06you want to send a very simple message
18:07to them basically saying, "Hey, name.
18:09I'm starting a business where I help
18:10local businesses get more reviews so
18:12they can get more customers on Google.
18:14I'm setting up a few businesses for free
18:15just to get feedback. Do you know any
18:17businesses who would be interested?"
18:19Right? You're not soliciting them for
18:20referral. You're asking if they know any
18:21business owners who'd be interested. And
18:23I recommend you doing this for free or
18:24next to free for your first couple
18:26clients so you can just start getting
18:27reviews. You can ask to do it in
18:28exchange for a referral if they connect
18:30you with other business owners. And this
18:31way you can just get some reps under
18:32your belt so you're not flying blind.
18:33The next thing I recommend is cold
18:35outreach locally. So in your local area,
18:37if you've got business owners that spend
18:39money, then they're great candidates for
18:41you to meet face to face. Right? If you
18:43reach out to somebody across the world,
18:45you can't say something like, "Let me
18:46buy you coffee or let me buy you lunch."
18:47If if you reach out to a business in
18:49your area, you can say, "Hey, let me buy
18:50you coffee. Let me buy you lunch." And
18:52that automatically sets you apart from
18:5499% of the other outreach messages they
18:56get. Also, when you're reaching out to
18:57people, you want to use whatever kind of
18:58strategic positioning you have. It might
19:00be that you're still in high school.
19:01Say, "Hey, just a high schooler trying
19:03to learn start my own business. Hey, I'm
19:04just a college student trying to learn
19:06start my own business. I just graduated
19:07college. I don't want to get a job. I,
19:09you know, am a dad and I want to work
19:10from home instead of having to go to my
19:12nineto-ive job and spend more time with
19:13my kids. Hey, I'm a teacher at the high
19:15school and I want to make some
19:16additional money during the summer." Use
19:17whatever your positioning is because a
19:19certain number of people will lean into
19:20that and say, "Yeah, I'd love to help
19:21you out." In college, I use that over
19:23and over and over again to meet with
19:25hundreds of business owners that, "Hey,
19:26college student in the area. I would
19:28love to talk to you." But after you
19:29exhaust your phone contacts, your
19:31Instagram followers, your Facebook
19:32followers, and your local area. And if
19:34you don't want to do all that, you can
19:35skip to the Facebook group strategy.
19:37This strategy has gotten me hundreds of
19:39clients over the years. And basically,
19:40what you want to do is you want to join
19:42specific Facebook groups where you know
19:44you can serve the business owners in
19:46these Facebook groups. So that could be
19:47an industry specific group like carpet
19:48cleaning. It could be a software or tool
19:50specific group like Booking Kala. That's
19:52a software for cleaning companies. So
19:54you know that there's 14,000 business
19:56owners in here that all use Booking
19:57Koala or have thought about using
19:59Booking Koala in the past. Or it could
20:00be an industry times business function.
20:02So like HVAC, sales and marketing. These
20:04can get really specific. Typically
20:06they're run by marketing agencies or
20:07somebody that's selling something to
20:08these types of businesses. So be careful
20:10not to get kicked out. But typically
20:12these are pretty engaged and you get
20:13really high quality business owners in
20:14it. From there, what you want to do is
20:16you want to find the loud people, find
20:18the leaders in the group. If you click
20:19on the members tab in the Facebook
20:20groups, find the top contributors, the
20:22rising contributors, the all-star
20:24contributors, the admins, the owners of
20:25the group. And what you want to do is
20:27you just want to ask them like very
20:28simple questions like if you join a
20:29software specific group like Book and
20:31Kala and say, "Hey, are you still using
20:32Book and Koala?" Stuff like that. Or
20:34like what are you doing to get Google
20:35reviews? You just want to start a
20:36conversation. Don't send them like a 30
20:37secondond script. They're just going to
20:38ignore it and mark you as spam. But the
20:40whole goal with the leaders and kind of
20:41the long-term strategy is offer this
20:43service to them for free or next to free
20:45or like very cheap for a while and all
20:47you ask for in return is just like, hey,
20:49you letting you post about it in the
20:50group or them posting about the results
20:52in the group because once those leaders
20:54who are using your service are starting
20:55to get results, they will start posting
20:57about you. A lot of times they'll post
20:58even without you asking, but these are
21:00real posts from people that said, "Hey,
21:02quick shout out to Review Harvest. Shout
21:04out to Clay Lawrence from Review
21:05Harvest. Use Clay for review
21:06acquisition. Clay from Review Harvest
21:08helped our reviews blow up. So these
21:10people start talking about you. So now
21:12people are coming inbound to you and you
21:14become the guy for that service in the
21:15group. And I'm not going to lie, this
21:16strategy takes some time. It takes a
21:18couple months. But once it gets flowing,
21:19it's insane. One day, like a year and a
21:21half ago, I woke up to four people who
21:23signed up with card on file without a
21:25sales call because one person made a
21:26post in these Facebook groups. The goal
21:28is to find your honey hole and become
21:30the guy. You see, this was a post in the
21:31community where somebody asked about how
21:32to get more Google reviews. Literally,
21:34one of the leaders in the group said,
21:35"Clay Lawrence, close post." and
21:36everybody was saying, "Go to Clay.lay,
21:38go to Clay, go to Clay." So, although
21:39that strategy takes a little while, you
21:40can always start DMing all the other
21:42business owners in the group tastefully.
21:44Just message them like a friend, how's
21:45business going? Try to start
21:46conversation because if you're too
21:48pushy, you'll probably get kicked out of
21:49the group. But what happens is after all
21:50the people already talking about you in
21:52the group, then you can go do DMs to the
21:53business owner in the group. And they're
21:54like, "Oh, I've been meaning to reach
21:55out to you." Yeah, I've seen people talk
21:57about you and your business in the
21:58group. And it gets way easier to close
22:00people. And these end up being some of
22:01my best clients. They sign up without a
22:03sales or demo call. The integration is
22:05very simple because they all typically
22:06are the same type of business and they
22:07run their business in a very similar
22:09way. They already trust you and they're
22:10super sticky clients because they saw
22:12all the other people getting results
22:13from your service. So, they don't have
22:14to question it. One other strategy
22:16that's not in these slides is basically
22:18going into these groups and not even
22:19messaging them, but just starting to add
22:20them as friends. A certain percentage of
22:22them are going to follow you back. So,
22:23so if you go and add 300 500 plumbers in
22:26a couple weeks, then from there you can
22:27steal Frankie Finn strategy. I stole
22:29this from him. He was just on a podcast
22:30that we did. But it's basically creating
22:32a hand razor post. So, it's basically a
22:34two to three sentence summary of your
22:35offer. Hey, if I could get y'all 25
22:37reviews in the next couple weeks to help
22:38you get more customers from Google,
22:39would anyone be interested? And now, out
22:41of a lot of those people that followed
22:42you, you'll start getting some comments,
22:43right? And if you don't get any
22:44comments, then your offer might suck.
22:46You might want to change the way you
22:47word it or phrase it. But eventually,
22:48you'll start getting some comments.
22:49People say, "Yeah, yeah, yeah, I'd be
22:50interested. I'd be interested." Then
22:51it's like they're reaching out to you.
22:53It's like they found you. And so, it
22:55changes the whole entire power dynamic.
22:56And so, from there, you can sell them
22:57that way. That's a good strategy when
22:59you're just getting started and while
23:00you're trying to like warm up your honey
23:01hole Facebook group where you're trying
23:02to become the guy in that group uh while
23:05you're warming that up, that's a great
23:06strategy you can use. Lastly, part four,
23:08why is it so easy to upsell other
23:10services later? You get them a huge win
23:12up front. Most of these local business
23:13owners have been burned by marketing
23:15companies and marketing agencies that
23:17look just like us. Almost none of them
23:18had had an experience where somebody
23:20told them they were going to provide
23:21some sort of outcome and then they did
23:23it and did it well quickly. And that's
23:25what reviews are. Actually getting the
23:26reviews is kind of the easy part. Like,
23:28hey, I'm going to get you more reviews.
23:29Hey, I got you more reviews. Oh my gosh,
23:31this business, this marketing agency
23:33actually delivered on their promise.
23:34What else do you do? You can get them a
23:36big win up front since about typically 5
23:37to 15% of their previous customers will
23:39leave them a review. And that's where
23:40you can upsell them your AI agent and
23:43high level, your pipeline and CRM
23:44automation, your lead follow-up, your
23:46website, whatever other services you're
23:48trying to upsell them. Now, they already
23:49know, like you, and trust, so it's way
23:51easier to upsell them. So, now you
23:52understand reviews, why it creates
23:54happy, happy clients. It's a great foot
23:55in the door service for the other offers
23:57that you're trying to run for your
23:58agency if you are. I hope you enjoyed
24:00this video. Like I said, if you want to
24:01get started with High Level, feel free
24:02to sign my link down below in the
24:03description. You'll get an extended
24:0530-day trial instead of a 14-day free
24:07trial. You'll get access to my paid
24:08community totally for free. We'll get
24:10two group coaching calls a week with me
24:11where I'll sit there and meet you where
24:12you're at, answer any questions you
24:13have. If you enjoyed this video and you
24:15want to see what I learned after closing
24:16a thousand sales calls, check this out

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