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How I Hit $1M/Month In Recurring Revenue — Transcript

by Jeremy Haynes · 9,314 words · 1,296 segments · language en · Watch on YouTube

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0:00I'm Jeremy Haynes and I have cracked a
0:02million dollars a month in MRR. Every 30
0:04days we're getting paid a million
0:05dollars a month in recurring revenue.
0:08That's 12 million ARR. We're doing it in
0:10education company specifically [music]
0:12with two different products. Let me show
0:13you some proof on that. So the first one
0:15is what's known as Jeremy AI. Jeremy AI
0:17is a clone of me. That specific clone of
0:20me is a thousand dollars a month. It's
0:22an agentic clone of me. So it's not it's
0:24not just a regular like chatbot thing.
0:26Um here you can see month-over-month
0:27growth. Last Last month we're at 857 for
0:29Jeremy's Inner Circle. This month we're
0:30at 880,000.
0:32Uh this particular product is a
0:33combination of one-on-one, uh weekly
0:35Inner Circle group coaching, a
0:36mastermind four times a year. You can DM
0:39me when they have questions, big old
0:40course vault, SOPs. That's where we give
0:42out our million-dollar month trophies,
0:43three-million-dollar month trophies,
0:44five-million-dollar month trophies. It's
0:46a group for rich guys trying to get a
0:47lot richer than they are currently. If
0:48you take 880 plus 120, boom, get a
0:52million dollars a month in recurring
0:53revenue. So in this video I'm going to
0:55talk to you about the top lessons that
0:56got me there. I'm going to talk to you
0:57about the things that really held me
0:58back. This was such a long journey to be
1:01able to get to this specific moment.
1:03I've uh cried a lot over the last few
1:05days, like dopamine cries. Uh it's a
1:07really good genuine hit of dopamine.
1:08It's a big rush. Again, top lessons that
1:10got me there, top lessons that held me
1:11back, offer details and all of what made
1:12it work. But first, before we get
1:14started, I just want to give a
1:15tremendous shoutout to all of my clients
1:18and customers that have ever worked with
1:19me to date. Uh obviously a huge shoutout
1:21to Jeremy's Inner Circle members, both
1:23current and past members. Thank you so
1:24much for being with me or have been with
1:26me in the past. And to all my current
1:28and future Jeremy AI users, uh man,
1:30you're in for an unbelievable ride.
1:31We've got some really crazy stuff in the
1:32works. We of course ship new features
1:34and updates literally every single week
1:35and the product continues to get better.
1:36But um I'm really excited about both
1:38offers. Jeremy's Inner Circle we
1:39recently capped at 250 people. We got a
1:41few slots left, like literally I think
1:43we're in the 230s to be transparent at
1:45the time I make this video. And then
1:46it'll be capped out from there. So both
1:48of these offers should get to a million
1:50dollars a month independently of each
1:52other recurring. Um I've always thought
1:54it's cool to hear and see people talk
1:56about million-dollar a month lessons for
1:58what got them there, but it's really
1:59scary to be honest with you. Like I'm I
2:01coach and I mentor a lot of different
2:02people. I have a lot of different
2:03clients where their entire business,
2:05their million-plus a month in revenue or
2:06their couple million bucks a month in
2:07revenue comes from transactional
2:09dollars. And I I got to be honest, it's
2:10always really scared me. Um I've had a
2:11mentor for a very long period of time
2:13now. His name's Judge Graham. Uh Judge
2:15has a book. I I don't remember the name
2:16of the book, but it's a great book and
2:17it specifically talks about how
2:19important recurring revenue was. And and
2:20thank God I learned that at the very
2:22beginning of my career when I first met
2:23Judge. So shout-out to Judge as well. Um
2:25okay. So yeah, without further ado, one
2:26more thing, quick disclaimer. The odds
2:28of ever hitting, according to research,
2:30$10 million a year are 0.1%. The odds of
2:33ever hitting a million dollars a month,
2:34obviously, are lower than that cuz
2:35that's $12 million a year. The odds of
2:37ever hitting a couple million dollars a
2:39month, again, even lower probability
2:41that you ever go on to achieve that. Um
2:43I genuinely have no idea what the odds
2:44are of ever hitting a million dollars in
2:45a month, but I know that it is at a
2:47bunch of zeros before a one shows up. So
2:49I'm not making any income claims. I am
2:51the farthest thing from telling you that
2:53you have a probability to do what I'm
2:55about to sit here and talk to you about.
2:56And this was not in any way, shape, or
2:58form some kind of overnight success.
2:59This was a product Jeremy and our circle
3:01is an example originated in 2019.
3:04Uh it's a long time, 7 years, that that
3:06product's existed for it to be able to
3:08get to the point that it's at today. And
3:09then in addition to that, Jeremy AI.
3:11Jeremy AI just recently launched in
3:13March. So that's only a couple months
3:14old, to be fair. So seemingly it's got a
3:16lot more momentum. All right, without
3:17further ado, let's get started. Um let's
3:18start with some costs. So what I've got
3:21here for you to start is a little
3:22breakdown of my team structure. I spend
3:25about $213,000
3:27to $286,000
3:29a month on the team. Uh start off with a
3:31CFO. It's a fractional CFO. Uh we have a
3:34lawyer. These are also my tax guys. Um I
3:36really use and abuse my lawyer much more
3:38frequently than I ever thought I would.
3:39Um CFO is helpful on, you know, monthly
3:41reports and things like that, uh
3:43financial questions about the business
3:44at a high level, but I don't ever find
3:46the need for a full-time executive CFO,
3:48to be clear. I found that a lawyer,
3:50however, I've talked to several times a
3:52month. Um we have my IG guy, uh guy's
3:55in-house, 10k a month. He originally
3:57started at 8k a month, to be clear. He
3:59sits there and we film shorts on a
4:01week-to-week basis. He edits those
4:03shorts. He also makes images. If you go
4:04to my IG @jeremy, you can see exactly
4:07what we do on that channel. We just
4:08recently opened it up. It does about
4:10163-ish
4:11a month. Um that includes some of that
4:13recurring revenue. That's where we
4:14mainly promote Jeremy AI. We do have
4:16links down in the description for both
4:17of these offers, by the way, if you want
4:18to check them out. But either way, um IG
4:20guy in-house, sole job is to take clips,
4:23turn them into shorts, literally film
4:25shorts with me, edit them, post them,
4:27comments, CTAs to drive revenue through
4:28ManyChat automations, uh images like
4:30tweet carousels, and then the images
4:32where they take videos like this and
4:33like capture thumbnails of me and like
4:35write text over what I'm saying for the
4:36important points and make a carousel out
4:37of that. I got a CTO and a tech CSM,
4:40which is also one of our developers. Um
4:42these two guys help me with Jeremy AI
4:44development, and I've historically had
4:46an agentic AI platform as well that we
4:48built Jeremy AI on top of when we
4:50pivoted that to host AI clones. Uh those
4:52two guys work on that specific product,
4:54so you could argue that Jeremy AI costs,
4:56hard costs, are this, this, and then my
4:58regular CSM down here. Uh but again,
5:01these are shared roles that work across
5:02the organization. I have two different
5:04marketing helpers. They're at two
5:05different levels, and they do two
5:06completely different things. So, one of
5:07them makes 20k a month, technically a
5:08little bit more than that. So, I paid an
5:10extra $5,500 on top of this 20k last
5:13month cuz he's also responsible for
5:14clips on my new YouTube channel called
5:17The Haynes Feed, where we take long
5:19videos like this and clip them down to
5:20little 2-9 minute videos. And then also,
5:22I never post shorts on my main channel.
5:23I'm convinced that only poor people
5:25watch shorts. So, as a result of that, I
5:27I'm still willing to post shorts and
5:28test my actual opinions in reality, so
5:30I'm right in reality and not right in
5:31opinion. So, this this this position's a
5:33little bit more than this with some
5:34commissions factored in on a pay per
5:36clip, and then also some other
5:37revenue-driven actions. This marketing
5:39helper's job is exclusively to create
5:42lead magnets currently. Literally one
5:44lead magnet per day. You can go and
5:45watch videos like this, and this
5:47particular video might not have it yet.
5:48He might be on the older videos or more
5:49popular videos right now. However,
5:51literally one lead magnet a day is this
5:53guy's job. Um you may find one of those
5:55down in the description, or you'll see
5:56them promoting on IG specifically. This
5:59CSM was mainly hired for helping with
6:01Jeremy AI. All those users initially uh
6:03at a thousand bucks a month, they pay a
6:05lot less than what it makes sense for me
6:07to personally pay attention to like
6:08individually. I needed somebody else to
6:10give way more of a [ __ ] about each
6:13individual customer and like actually
6:15talk to them and really hold their hand
6:16through the product. This has been an
6:17incredible role. That's Vic for any of
6:19our users that have talked and worked
6:21with Vic. He's very helpful, very
6:22friendly, very jolly guy. I have an
6:23in-person executive assistant, eight cam
6:25a month for this particular role.
6:26Technically, this comes out to about
6:288,000 a month with uh some change on top
6:30of it. I This guy's 7,500 a month in
6:32hard cost and about a thousand dollars a
6:33month in a car and insurance on top of
6:35that that we provide for him. This guy I
6:37use and abuse him for everything under
6:38the sun that you can imagine.
6:39Mastermind, help behind the scenes, all
6:41the way over to like random tasks like I
6:43just bought a house, setting up water at
6:44the property, and all all that kind of
6:45stuff. I have an in-person personal
6:46trainer that's full-time with me,
6:48literally walks around 12 hours a day.
6:49If you watch my old videos, I'm fatter
6:51than I am today. I'm getting fitter
6:52again. Um I've lost lost a tremendous
6:54amount of weight, and this position to
6:56me is very justified cuz it also helps
6:58all my staff. We have a gym literally
6:59right next door to the in-person
7:00facility here. This guy comes to me in
7:02person. There's There's a lot of things
7:03to be very direct with you guys that I'm
7:05super busy and always justify above
7:07little things like mobility. Not
7:08necessarily weightlifting, but like
7:09mobility, things that have really helped
7:10me now that I'm in my 30s. But uh
7:12anyway, this is cool cuz it helps all
7:13the staff, too. And dials in my meals,
7:16workouts, walks, you know, etc. Somebody
7:18to just keep me accountable. And I
7:19deeply believe that this is a
7:20revenue-driven position because I will
7:23have more of you as I continue to get
7:25fitter that will convert as a result of
7:27me getting fitter. I can't tell you the
7:29amount of times I've seen people that
7:30are their their actual objection to not
7:32buying from me was that I was too fat to
7:34be that great at everything that I
7:35discuss if my discipline and revenue was
7:37as high as it's been. So, hey, I you
7:39know, I appreciate feedback, and I love
7:40money. So, I'm happy to get fitter to
7:42get richer.
7:44Uh I have a driver. My driver helps me a
7:45lot. Um I have a Sprinter van and a
7:48bulletproof Escalade, give or take which
7:49one we feel like taking that day. Uh
7:51this helps save me a lot of time where I
7:53get to be in the back catching up on
7:54communication while being driven to and
7:55from my house and the office or wherever
7:57else I need to go. My whole YouTube team
7:58behind the scenes that edits videos like
8:00this, 8.5k a month. Um my sales team is
8:02the biggest variable cost. That ranges
8:04from about 80,000 to 150,000 a month,
8:07give or take commissions and how many
8:09deals are actually closed. Uh we have a
8:10blog guy, part-time agency to be clear,
8:135k a month. That's all on
8:14jeremyhayns.com. And then I also have a
8:16remote EA who does very low-level like
8:19trench work that nobody else on this
8:22list would sensibly be able to justify
8:24cuz it's not the most revenue-driven
8:25work, but it's work that still needs
8:27done. Um I say all that because this is
8:29what it costs to generate that recurring
8:32revenue consistently. Um I want to be
8:33fair in saying the one thing I'm not
8:35disclosing is total revenue of the
8:36organization factoring in transactional
8:38on top of this. This video in particular
8:40is just discussing the recurring revenue
8:41component. And these these are all the
8:43positions I have in my organization
8:44though that again support that specific
8:46uh revenue. So, from here, I want to go
8:49through a few different uh key lessons
8:51with you. Uh the first one is top
8:53lessons. So, I've had many different
8:56periods throughout the 7 years of
9:00working the Jeremy the Jeremy's Inner
9:02Circle offer that have really taken a
9:05toll on me, give or take how long I was
9:06going sideways for and what it was. Some
9:08of them were really easy. Like let me
9:10give you an example. One of the literal
9:11top lessons is YouTube. So, YouTube was
9:15originally something that I didn't put
9:17much attention into. It was July It was
9:19June of 2024, and I like to go back and
9:21I like to test different opinions that I
9:23have in reality. I want to I want to be
9:25right in reality and not right in
9:26opinion. And I I consistently held a
9:28thesis for more than a decade that I
9:31would not get clients, like my ideal
9:33marketing agency clients, off of
9:35content. I never had I I'd never used
9:37ads, I'd never used organic content to
9:40be able to generate my agency clients.
9:41Every single agency client I've ever had
9:43came from one or two places. A majority
9:45of them by far, like more than 90% were
9:47us directly pitching them with video
9:49pitches and weekly value-driven
9:51follow-up. No exaggeration, that's where
9:52damn near every single one of our agency
9:54clients has originated. The other 10% is
9:56referrals. That is where we get all our
9:58deals. Every time I've ever tried to do
9:59content for my types of clients or run
10:01ads, I don't get them because my type of
10:03client usually comes in already making
10:05high couple hundred grand a month.
10:07Sometimes, if it's a really good offer,
10:09we'll take them on at a low couple
10:10hundred grand a month, and they need to
10:11spend a lot right off the bat. They need
10:13to be a charismatic leader. I have a
10:14whole video, by the way, dedicated just
10:16to my perfect client traits on the
10:17agency side, so I won't make that I
10:18won't make this video that. You can go
10:20watch that one if you're interested, but
10:21more of the story is June of 2024, I
10:23said, "Time to test that against reality
10:25again. Let's try it out." And so, I
10:27committed to twice-a-week YouTube
10:28videos. Originally, it was about a
10:3090-day test for how long I was going to
10:31be willing to commit to it. It's a lower
10:33cost than the 8.5k that it is today. It
10:35was about 4k a month at that time, and I
10:38just wanted to see if it worked. I
10:39started talking about million dollar a
10:40month from the lessons of people that
10:42have been there, done that. Our ideal
10:44agency clients have to net a million
10:47dollars a month on actions trackable
10:49back to us to get paid what we want to
10:51get paid, 100k a month per deal through
10:53the rev shares that we have on each
10:54client relationship. So, that to me
10:56felt, you know, near impossible on
10:58YouTube, but nonetheless, I wanted to
10:59find out if I was right. And instead of
11:01getting any kind of traction on the
11:03agency side, I got all the traction on
11:05the education company side. So, at this
11:07point, really started to create a lot
11:09more demand for education company
11:10products. My education company products
11:12being Jeremy's Inner Circle and at the
11:14time, a transactional offer that we
11:15still do today. We update it on an
11:17annual basis. And by the way, there's an
11:18upcoming annual cohort that's about to
11:20begin. Make sure you check the link down
11:22in the description for Master Internet
11:23Marketing. Those two programs were my
11:25flagship programs, and they're they're
11:27for very different demographics. One is
11:29the most extensive digital marketing
11:31course literally you'll ever get. You
11:33pay one time, we consistently train you
11:34on an annual basis with the latest and
11:36greatest best practices. Jeremy's Inner
11:37Circle on the other hand was for rich
11:39people trying to get way richer than
11:40they are right now. There were income
11:41restrictions for how much somebody had
11:42to make. In addition to that, the costs
11:44went from 1,500 a month to 2K a month to
11:463K a month to 4K a month to 5K a month
11:48to 6K a month to 10K a month where they
11:50are today. Um that's another one of the
11:52top lessons by the way is gaining
11:55leverage to raise prices.
11:59Uh this is actually a very interesting
12:00lesson that I don't ever hear anybody
12:02really talk about, which is when you get
12:05close to being maxed out, you gain more
12:07leverage to get paid more money to
12:09continue doing what you're doing that
12:11you're close to being maxed out. Usually
12:13when you're close to being maxed out and
12:14you get paid more money, you end up
12:16finding more capacity. Your capacity
12:18ceiling raises coincidentally when you
12:20get paid a lot more money to continue
12:22raising your capacity ceiling. So
12:24initially in this specific Jeremy's
12:25Inner Circle offer, I thought to myself,
12:27"Well, there's not that many one-on-ones
12:28that I'm willing to do because of what I
12:31get paid to do them. There's not as I
12:33look, I don't want to have to do these
12:34masterminds forever, right? Until I
12:36started getting paid a tremendous amount
12:38more to do them. And as I get paid a
12:40tremendous amount more as time goes on,
12:42I continue to invest more into making
12:44the entire offer better and I literally
12:46become better as time goes on too, which
12:47has been awesome. In the process of
12:50documenting what I do in Jeremy's Inner
12:53Circle, and I want to be really clear on
12:54this, it started to create a huge amount
12:57of training data which also gave me a
12:59lot of leverage to be able to create the
13:02other product that got me to hit a
13:03million in recurring, which was Jeremy
13:05AI. So every time that I do a one-on-one
13:07call, it's training data for Jeremy AI.
13:10Every weekly group call I do for my
13:11paying members is another piece of
13:13material that goes into the training
13:15bucket of Jeremy AI. Every single DM,
13:18every single voice note with all my
13:19members either in the group chat or
13:21literally one-on-one, which happens so
13:23many times a day, again, training data
13:25for Jeremy AI. Every mastermind talk, uh
13:28every single private conversation, all
13:30of it is training data for Jeremy AI.
13:33Now, it's important you understand this
13:34because the leverage that I've
13:36accumulated along the way, I wouldn't
13:38have known at the time, like I wasn't
13:39sitting there like a master plan
13:41thinking, "Ha ha ha, like I'm doing all
13:43this to gain a digital clone of me one
13:45day." Like I wouldn't have thought that
13:46when I first got started with this. I
13:48became aware of it as time continued to
13:49go on and as AI continued to progress
13:51and allowed me to think in this creative
13:52way. Um so, I get paid to create the
13:55training data for Jeremy AI, which in
13:57turn is a clone of me, which gets
13:59literally better and better as time goes
14:00on, and already is awesome, and I get
14:03paid on that, too. You see what I mean?
14:04Like it's a lot of leverage in here. Um
14:06in addition to that, ads are an absolute
14:09no-brainer in terms of a top lesson. We
14:11just use them a lot differently than we
14:12do organically. So, like organically,
14:14you could be watching this video, this
14:15could be the first thing you've ever
14:16seen from me, and you'd be wise to go
14:19and look at the other videos on my
14:20channel, both old and new. I make them
14:21in a very timeless way. And when you go
14:23consume them, you'll see, like this is a
14:24very unique channel. I talk about
14:25million-dollar month lessons from people
14:27that have been there, done that, whether
14:28it's the first million a month or the
14:29next million a month. You get a lot of
14:30value from this being somebody who makes
14:31like a couple hundred grand a month or a
14:33couple million bucks a month is trying
14:34to get way richer. You'll notice that
14:35you might take like 3 to 6 months before
14:37you finally get to the point, and you
14:38might be right there in that journey
14:40right now. Depending on where you're at,
14:41try to be self-aware with me real quick.
14:43You either enter in and then take like 3
14:44to 6 months, or you're around that 3 to
14:466 month time frame where you're finally
14:48considering going down in the
14:49description and joining in on one of my
14:50offers. And realistically, what did it
14:52is you tried something that I said, you
14:55made more money because of it, or you
14:56got a better result in your business
14:57because of it, and then you're willing
14:58to use that house money that you earned
15:00to officially spend with me. That is the
15:03organic sales cycle that I've seen. The
15:05advertising sales cycle that we've seen
15:06is completely different. That's why I
15:08have an entire marketing helper
15:09dedicated just to creating one lead
15:10magnet per day. I will generate
15:12somebody, I have an AI agent inside of
15:14our CRM that will contextually
15:16communicate with people for more
15:17value-driven communications that send
15:19them, let's say somebody opts in for a
15:20lead magnet on IGDM ads, we know they're
15:23interested in that. We know what
15:24strategy they're likely running or want
15:25to run. The AI agent will contextually
15:27find other free stuff like videos,
15:29blogs, LinkedIn content as an example,
15:31send it over to the person. Boom. Now we
15:33have a higher probability to sell that
15:35individual. Entire AI agent's job in the
15:37CRM is to work the leads to a point
15:39where they get further along in the
15:40pipeline to create sales opportunities.
15:42Um the other side of the advertising
15:43that we've seen and had success with is
15:45webinars. No doubt it's webinars.
15:47Webinars are one of the best content
15:48mechanisms right now in direct response
15:50advertising that works undeniably and
15:52unbelievably well. It's awesome what you
15:54can get as results uh when you choose to
15:56run paid ads. Call funnels for us don't
15:58work as well. Uh Jeremy's Inner Circle
16:00is an example on the advertising side,
16:01doesn't work as well. That's a long-term
16:04organic play and that's the big reason
16:06why that offer has as much success as it
16:09does. Ads we do really well with the
16:10transactional offers like Master
16:12Internet Marketing um and Jeremy AI. On
16:14the back end of each lead magnet is a
16:16scaling plan from Jeremy AI that people
16:18can fill out an enrichment form where we
16:21get a ton of data on the person's
16:22business that we get to have that AI
16:24agent leverage for more free valuable
16:26things that it can contextually follow
16:27up with the person to add real value
16:29that actually has meaning for their
16:30business, but it also demonstrates the
16:31actual power of Jeremy AI, so we get a
16:33lot of people to convert off that. Um to
16:35be clear, A players, uh I've run my
16:37business with a higher staff count in
16:39the past. I've had all the way up to 27
16:41staff at the in the past, uh all agency
16:43staff, and I had a lot of donkeys. I had
16:45a lot of B&C players. Now, as you can
16:47see my payroll, uh cheapest people are
16:49getting paid like what like seven
16:50something thousand dollars a month all
16:51the way up to twenty thousand dollars a
16:52month. We have individual sales people
16:54making in between eighty and a hundred
16:56and fifty thousand dollars a month. Um
16:57there's a tremendous amount of A player
17:00concentrated talent within my
17:01organization at this point. The people
17:03that are working in the business make it
17:05better. Also, the way the business runs,
17:07even though I will be very fair in
17:08saying from a business perspective,
17:10obviously it's very contingent on me. Um
17:11I've had an absolute blast. I've evolved
17:13tremendously. I have I feel like I've
17:16shed so many different old identities
17:18and old selves to evolve into the man
17:20that I I stand before you as today. And
17:23it's incredible. It really is. And I
17:25want to say this. Uh the people that I
17:27have in my organization, uh they get
17:29better as time goes on as well, which is
17:30again another sign that you have
17:32A-player talent. Everybody wants to get
17:33richer and everybody wants to make more
17:35money. Um I also think that offers
17:38being aligned to current narratives is a
17:42huge top lesson. Uh what I mean by this
17:45is I'm going to I'm going to give you
17:47the example for why Jeremy Jeremy's
17:49Inner Circle is as successful as it is
17:50today. Is and it's and it's got more
17:52growth if I could sustain the growth
17:53past 250 members. I won't, but to be
17:55clear, once we hit that cap, like, you
17:57know, that's it. That offer has as much
17:59success as it does because business
18:01owners are tired of getting [ __ ] over
18:02by agencies. Nobody wants the
18:04done-for-you work anymore. What happened
18:06is is this type of business owner that
18:08historically would have hired our
18:09marketing agency, they got smoked too
18:11many times by terrible businesses that
18:14claim they could generate them the exact
18:16outcomes that they're trying to generate
18:18and learn to generate themselves through
18:19Jeremy's Inner Circle. They always
18:20wanted more financially qualified leads.
18:22They always wanted more consistency.
18:24They always wanted more ROAS. They
18:25always wanted to scale way bigger than
18:27they are now. They always wanted organic
18:28to work better than they are now. They
18:29always also wanted to be led by somebody
18:32instead of having to know everything
18:33themselves. And as a result of that,
18:34they hired marketing agencies to do it.
18:36And they didn't just hire one, they
18:37probably hired a handful and they got
18:39burnt by every one of them. Then, some
18:41of them hired in-house. And when they
18:43hired in-house, they realized they don't
18:45know anything that they need to know to
18:47actually have success, to hold somebody
18:49accountable, to train a person. They
18:51couldn't even really ideate with the
18:53person cuz you only know what you know.
18:55You don't know what you don't know. So,
18:56what people realized is they needed to
18:58know more. They needed to download new
19:00data. They needed to become aware of all
19:02the strategies themselves. They needed
19:04to train. That means that the narrative
19:07aligned perfectly to the Jeremy's Inner
19:09Circle offer. Jeremy's Inner Circle is
19:11twice a month one-on-one calls, weekly
19:12group calls. We got an incredibly
19:14in-depth library of all those weekly
19:16group calls, mastery-level pieces of
19:19content on every single topic that they
19:21individually cover. I always say this,
19:23YouTube's 10 to 20% of what I know, so
19:25if you like my videos here, you would
19:26love the videos behind my paywalls
19:29because that's where I actually talk at
19:30the most depth that I can with the most
19:32examples that I can and make things way
19:34easier to understand as well to actually
19:35go do. Okay? So anyway, SOPs, very
19:39active community. Extremely active
19:40community. You'll love it. We don't got
19:42to force anything to make it active. We
19:43don't got to do any weird [ __ ] It's a
19:44natural thing. We have four times a year
19:46masterminds in person here at our
19:48facility in Miami, Florida. That's where
19:50we do our trophy ceremonies for a
19:51million dollars a month, three million a
19:52month, five million a month. You have to
19:53understand this, that offer aligns
19:55perfectly to what the business owners
19:56currently want. And then again, if you
19:58look at Jeremy AI, Jeremy AI just came
20:00out in March, again, it aligns perfectly
20:02to what business owners and people who
20:04are our buyers want. They want an AI
20:06model to talk to instead of having to
20:09watch a course. They want an AI model to
20:11literally help them. Ours is agentic,
20:13meaning it can literally do stuff for
20:15you instead of you just talking to it.
20:17It You can connect it to your ad
20:18account. It can do stuff. You can
20:20connect it to your CRM. It can do stuff.
20:22It can build website. You know, it can
20:23do stuff cuz it's agentic. Business
20:25owners want that right now. They want AI
20:26that they can talk to to get questions
20:28answered in real time. Message me.
20:29Message Real Jeremy. Dude, you're not
20:31getting a response for hours. It might
20:33be like 10 to 12 hours before you get a
20:34response from me cuz I'm busy as [ __ ]
20:37AI Jeremy will answer a question just as
20:39good as Real Jeremy. It's actually
20:40really cool and scary how it is. Just as
20:42good as Real Jeremy. You can talk to it
20:44on the phone and it sounds just like
20:45Real Jeremy if you want to or via text.
20:47You can connect it to ad accounts, CRMs.
20:49In some instances, it can definitely
20:51[clears throat] get more of a contextual
20:53set of advice and action plan for you to
20:55go and do because it can do things that
20:57Real Jeremy just doesn't have time or
20:58capacity to go do. I can't analyze all
21:00your data every time I make a decision.
21:02AI Jeremy can and can respond in
21:03minutes. That's what they currently
21:05want. This is a top lesson matters so
21:07much for you to understand cuz it's an
21:08offer that actually aligns to what
21:10people in my demographic actually want.
21:12One of the other top lessons is selling
21:14to rich people, okay? I don't sell to
21:16poor people. I help rich people get
21:17richer. That is literally my job. That
21:19is what I do best. I do not in any way,
21:22shape, or form with my business sell to
21:24poor people. I have what's called the
21:26Haynes Foundation. The Haynes Family
21:28Foundation is my philanthropic charity.
21:32Here at the facility as an example on an
21:33annual basis, we do a massive toy drive.
21:35I usually contribute about 20 to 30,000
21:37dollars in toys. I have to send my staff
21:39out with Penske trucks where we
21:41literally go buy out toy stores. And we
21:43come and fill up with a gigantic pile in
21:44the middle of the office. We go hand out
21:46thousands of flyers to the local
21:48community. We get them all to come in
21:49person. We give out a bunch of toys.
21:50They leave like Santa Claus with
21:51enormous trash bags worth of toys, okay?
21:54We do charity for giving back in the
21:58form of school supplies every time the
21:59school comes up. We help mothers in need
22:01cuz my wife is pregnant with our first
22:03child. I can't stress enough it's so
22:04important you understand this. I help
22:06poor people. I help through our charity.
22:09I help with a tremendous amount of free
22:11content. But I don't ever, ever in any
22:13way, shape, or form talk or sell to poor
22:15people in the business. I exclusively
22:17talk to rich people. That's all I ever
22:19talk to. You're doing a couple hundred
22:21grand a month or a couple million bucks
22:22a month if you're in my target
22:23demographic in every single video I
22:24literally ever make talks to you. I do
22:26not talk to the people less than that.
22:28The people less than that still pay
22:29attention. That's the most important
22:31part to understand that most people
22:32really break when they're trying to sell
22:34to a higher demographic. I help rich
22:37people get richer and we do that job
22:39extremely well. It's not just some talk
22:41track to try to get more money out of
22:43each person. It's a very genuine thing.
22:45It's who I actually help the most. It's
22:47who I get the most results for compared
22:48to everybody else. Um I also want to say
22:50this. This might be an undermined lesson
22:52by a lot of people. I bet some people
22:53would actually skip past this lesson,
22:55but I wouldn't if I were you is morale
22:57management, okay? Morale management, I'm
23:00I'm to tell you this lesson in a very
23:01visual way that I've seen and
23:02experienced recently. I I believe it was
23:04game five. It was the uh the New York
23:06Knicks versus the San Antonio Spurs in
23:08the uh 2026 NBA finals, okay? And in
23:11that specific game, the Knicks are up in
23:14the series. I think it's like three to
23:15one in the series. And people had paid
23:17so much money to go to this particular
23:20game. It was It was I think it was game
23:21four, maybe. I I don't remember. It was
23:22one of these games at MSG in particular,
23:24at Madison Square Garden in New York.
23:26Dude, nosebleeds were $8,000 a seat,
23:29okay? The floor seats were literally
23:30like on the court, 250,000 to 500,000 a
23:33seat, okay? This [ __ ] was insane. Uh
23:35however, coming into the third quarter,
23:37the Knicks are down by like 30 points.
23:39In the context of a basketball game in
23:41the NBA, that's such a wide point
23:43discrepancy. That's like territory for
23:45you're going to get up and leave. But
23:46people paid so much, they didn't leave.
23:48Instead, the entire arena was just flat.
23:50Everybody's dead. Just totally silent.
23:53Nobody had any any kind of this team's
23:56going to come back, okay? However, the
23:58Spurs, they were up 99% of the game.
24:02Literally in the lead 99% of the game.
24:04The Knicks, at the very final seconds of
24:06the fourth quarter, were up for less
24:08than 1% of the game. But they came back
24:10and they won the game. The Knicks
24:12players had really good morale
24:14management. While they were playing in
24:15their home arena, dead quiet, nobody
24:18rooting for them, likely everybody
24:19really pissed off. And this is New
24:20Yorkers, who are typically a far more
24:22aggressive Eastern United States type
24:25attitude, which is a very like sassy,
24:26mean attitude. They They were mad, okay?
24:29The players didn't give a [ __ ] They
24:31kept their morale high. There were
24:33periods of times in this journey where I
24:35would just go sideways for months, okay?
24:38And in those sideways periods, I would
24:40take actions, you know, trying to break
24:43the cycle, and trying to break out of
24:45it. And by actions, as an example, like
24:47it originated Jeremy AI in March as a
24:49test to see as an action if that could
24:51break out of it, which it did. It helped
24:53a lot. Other actions I've taken I'd
24:55consider to be low impact because they
24:57didn't really do much for me. Um I'm
24:58going to give you an example of this
24:59because I've always heard of the 80/20
25:01system and no no disrespect to the
25:04person who created the 80/20 system. I
25:06deeply agree in the logic. I just don't
25:08see it as like 20% of what I do creates
25:1080% of the results. I see it much more
25:12exaggerated than that. There is a less
25:14than 10% of what I do in total that
25:16creates 90 plus percent of my results
25:18and there's 90% of what I've done that
25:20creates like little 10% results. And I
25:23try always to cut out doing anything in
25:25the 90% category. Sometimes I'll take a
25:28new action in an attempt of creating
25:30another 10% action that produces 90% of
25:33the result, but I I don't get that
25:35outcome. It just ends up being another
25:3690% action. So through trial and error I
25:38find what works and what doesn't work
25:40and I had to accumulate a lot of very
25:42key actions that were actually working
25:44well. One of the biggest of which was
25:47ads in YouTube, mainly YouTube to be
25:48clear. Ads in second place for sure.
25:51Some of those 90% actions that just
25:53didn't work and produced barely 10% of
25:55the results, Twitter, LinkedIn.
25:57Instagram's growing, but right now
25:59Instagram Instagram being the top out of
26:01any of those in terms of impact and
26:02potential to grow way beyond where it is
26:04now. Um different staff roles over the
26:06years. I mean, dude, you name it.
26:08Different video topics, different times
26:10where I've had more podcasts and less. I
26:11can't stress enough though morale
26:13management through this entire process
26:14has made such a key difference. Another
26:16one of the key differences and this
26:17one's actually kind of surprising to me
26:19was networking. So different networks
26:23it's it's very simple. It's an
26:24evolutionary lesson. We trust pods of
26:27people who already trust one another.
26:28It's easier. It just It just It's an
26:31efficiency play for expediting trust.
26:33Cuz if you think about it, if you're
26:34just raw dogging your way through life
26:36isolated and by yourself and you just
26:38occasionally try to penetrate a very
26:40financially qualified network of people
26:41that are connected and you're not
26:43connected to any of them in that group,
26:44you're going to be an outsider. You're
26:45going to be an outcast. One thing that's
26:47actually really helped is word of mouth.
26:49So in this entire process of gaining
26:50momentum, thank you to you if you've
26:53ever talked highly about me to anybody,
26:55cuz you're an example of what I'm
26:56talking about. I have met different
26:57people that I have impressed or done
27:00well with or helped that in turn talk
27:02highly of me. And as a result of them
27:04talking highly about me, their entire
27:06network through authority bias will just
27:08naturally start to trust me more, which
27:11in turn helps more people watch my
27:13content, which in turn helps more people
27:15buy. As a great example is to think in
27:17like a very literal way, I remember one
27:19of the times that I met Ryan Cloag. And
27:22Ryan does, I don't know if he wants me
27:23to disclose this to be clear, but
27:24nonetheless, I've given him a $5 million
27:26a month trophy, so I can at least say
27:27that. He does more than 5 million bucks
27:29a month, and I've never met Ryan in my
27:31life up until I got on his YouTube
27:33channel. He invited me on to do a kind
27:36of like makeshift podcast, and we just
27:37sat there, met each other, started
27:39talking strategy and tactics. People who
27:41watched it like the video a lot. I think
27:43I'd gone on Ryan's channel more than
27:45like three or four times at least. Ryan
27:47and I are great friends now. I think
27:48Ryan's awesome. He just needs to move
27:50away from the Arby's and Taco Bell. But
27:52either way, long story short,
27:54through getting in front of networks
27:56that have somebody who's already proven
27:58that says like, "Hey, this guy's good,
27:59too." I think it expedites the whole
28:01process, cuz believe it or not, this is
28:02one of the most insane things out of
28:04everything I could sit here and talk
28:05about. There's somebody out there
28:06foaming at the mouth like, "Ah, Jeremy
28:08makes a million dollars a month. Like,
28:09I'm going to copy the offer and do the
28:10same thing." What's really, really hard
28:12to copy and is an actual moat is first
28:15of all, being genuinely helpful and
28:16actually being able to get people richer
28:18with the things that you talk about. But
28:19second of all, is the network. There is
28:22in every single deal that we've closed
28:25for Jeremy's Inner Circle, a word of
28:27mouth influence on it. Nobody has ever
28:29closed who's isolated and coming through
28:32on their own. There's such a tiny, tiny
28:34amount of people, I'm talking like
28:35single digits, not to make a generalized
28:37statement to be clear. A single digit
28:38amount of people that have literally
28:39just watched videos and bought. Most
28:41people will talk to somebody about a
28:43specific problem, get put on game to me,
28:45then they go watch my videos, and then
28:47they end up buying as a result. Or the
28:48opposite, they see my videos, they bring
28:50them up to people and they're like, "Yo,
28:52this guy's talking some hot [ __ ] Like,
28:53does this work?" I I tried it out and it
28:55worked for me. Are you trying this? And
28:56as a result, they realize that they both
28:58know me and then they're like, "Oh yeah,
28:59I actually know a guy who gets great
29:00results with this guy." And then the
29:02word of mouth happens and then the
29:03transaction occurs. That is insane if
29:04you really think about it in terms of a
29:06top lesson. Um in terms of the bottom
29:09the bottom lessons, the things that have
29:11really really held me back um that have
29:14put me in tough spots as time has gone
29:17on. Uh the first of which is mindset.
29:19So, as I talked about a little bit when
29:21it comes to morale management, mindset
29:22is its own category. Um I've
29:24consistently through this entire period
29:25of time had to think bigger. Um I
29:28surprised I have to say this, but
29:29putting intentional thought into what I
29:32actually need to do is a top lesson. And
29:35through periods of times where I'm kind
29:37of just like in an autonomous mode, I'm
29:39trying to ride the momentum of what I've
29:40already done, I'm trying to like just
29:43not proactively think, and I'm not
29:45trying to like proactively stay on top
29:46of myself and like keep myself really
29:48psyched up, uh you can just go into
29:49slumps really easily. And if anybody
29:52knows me sitting here watching this
29:53video, you know that you never seen me
29:54in a slump. And I don't get in a slump
29:56behind the scenes either. I really stay
29:58on top of my mindset. But I've seen an
30:00unbelievable amount of people just have
30:01catastrophic failure and meltdowns as
30:04they go from different events. And I've
30:05endured a lot of those same events and I
30:07don't get [ __ ] up. Uh but nonetheless,
30:09I've still had periods where I remember
30:11something like catastrophic happening
30:13and thinking to myself, man like you
30:15know, I I I too much financial
30:16responsibility to even sit here and like
30:18try to be sad or grieve or like, you
30:20know, have have uh some time to really
30:22endure like the loss of stuff. And that
30:24those specific moments like those have
30:25kind of weigh on me a bit um and they'd
30:27make me think like, uh am I being like
30:29abnormal? Should I set aside to grieve?
30:31You know, like what do I do to kind of
30:32naturally heal? I ended up just hiring
30:34better coaches. I hired my hypnotist to
30:35hypnotize me more often and that always
30:37got me through literally every slump on
30:39top of just reading books and being in
30:40best self and surrounding myself with a
30:41great network of people. Um some of the
30:43other bottom lessons are inconsistency.
30:46Uh as an example of this, I sure as hell
30:48wish I would have ran weekly live
30:49webinars and eventually twice a week
30:51live webinars and eventually just had
30:53the opportunity that exists now to put
30:54an automated webinar into existence, not
30:57a just-in-time webinar right now, an
30:59automated webinar where it's staged once
31:00per day or twice per day, and people
31:02show up and they watch it at those
31:03specific times. I wish I was far more
31:04consistent, mainly on the advertising
31:06side. I wish I would have taken the
31:07advertising side much more seriously,
31:09much more sooner. Uh especially as a guy
31:11who consistently preaches and talks
31:13excessively about advertising. I just
31:15had so much momentum so consistently for
31:18so long on the organic side that
31:20eventually, you know, I was still
31:22working in ads through that period of
31:23time, it's just tough to justify the
31:25time and effort towards something that
31:27has a losing amount of revenue or
31:30specifically an amount of revenue that's
31:31just not substantial yet. Now that it's
31:33becoming more substantial, obviously
31:35becomes far easier to make it far more
31:37consistent. But I struggle with the same
31:39things that almost everybody will
31:40struggle with when they're already
31:41making a large sum of money somewhere
31:42else and they try to bring a new channel
31:44to life. That specific period of time is
31:45when you need to push through the most
31:47and when you need to be the most
31:48consistent compared to any other time.
31:49Um I'd also say I actually wish I would
31:52have hired more sooner. Uh so the
31:55opposite of this lesson would be the
31:56bottom lesson where I didn't hire enough
31:58people soon enough. Um there were plenty
32:00of things that were very obvious, like
32:02clearly revenue-driven actions that
32:05would have justified themselves, paid
32:06for themselves many times over that I
32:09absolutely should have hired sooner.
32:10I've had my in-person facility here for
32:12a little more than a year at this point,
32:14and I could have stuffed it full of
32:15people a hell of a lot sooner than I
32:16did, and I'm always enthusiastic about
32:18hiring another revenue-driven role now
32:20that I'm really dialed in on staff, on
32:22culture alignment, and also just having
32:23great people in the network to pull
32:25from. I sure as hell wish I would have
32:26hired a lot more people sooner. And not
32:28bad people, but again, great people. Uh
32:30some of the other things that have
32:31really held me back, I would say is
32:34tolerance, believe it or not. And
32:35tolerance is a very interesting one to
32:37talk about in this context. So, during
32:39sideways periods of times, I think the
32:41longest period of time I'd gone sideways
32:43was being stuck between about like 800
32:45and 850k a month in recurring. And I was
32:47stuck there for good like six almost
32:49almost seven months ongoing, but for
32:51sure six months. And dude, I wouldn't
32:54say this at the time cuz I was
32:55definitely taking actions to try to
32:57break it. But in reality, just I
33:00remember at one point I just got fed up
33:01and I was like, "Man, I just got to take
33:03way more action than what I'm taking
33:05now. Like I got to do a whole lot more
33:07stuff." That's when I started
33:08originating things like new products,
33:09new offers. I doubled the content here
33:11on YouTube from twice a week to three
33:13times on the main channel, once a week
33:15on the Jeremy Haynes Lessons for the
33:16Kids channel. I introduced a clipping
33:18channel for the Haynes feed. I
33:19introduced Instagram as a channel and
33:21really started going hard with posting
33:22five times a day on IG. Uh I told
33:24everybody else from blogs to Twitter to
33:25LinkedIn. I just amplified the [ __ ] out
33:27of everything. I hired a lot more
33:28people. I did a lot more. Naturally, I
33:29made a lot more money as a result. Uh I
33:30think I tolerated uh more like
33:32comfortable version of how everything
33:34was, but have I wouldn't have
33:35articulated at the time like I was
33:37trying to be comfortable or I was I was
33:39trying to like hold back the business. I
33:40I definitely wouldn't have articulated
33:42that. I for sure was very convinced that
33:44I was trying things, but I wasn't trying
33:46significant enough things. And that's
33:49what I wish I wouldn't have tolerated. I
33:50wish I wouldn't have tolerated going
33:52sideways for more than two months in a
33:53row. I should have just audited my
33:54behavior a little better um than I did.
33:56But nonetheless, I'm not perfect. So,
33:58anyway, these top lessons and these
34:00bottom lessons are some of the things
34:01that really made it work. Now, to just
34:03close this out, let me talk about the
34:04actual offers themselves because they're
34:06two they're two very different things in
34:08terms of how they work. So, both of
34:09these particular offers were under the
34:11education company specifically, and both
34:14of these particular offers are very
34:16different in terms of who they cater to.
34:18So, the first of which is Jeremy AI.
34:20Jeremy AI is an agentic clone of me. An
34:23agentic clone meaning anything you can
34:25do with a computer, an agent can do. And
34:27give or take what agent you're using,
34:29that dictates the permission level that
34:31it has and what all it can do. Jeremy AI
34:33is great at marketing and sales actions
34:35that it can actually do. And on top of
34:37that, it's really good at answering
34:38questions I would otherwise ask. You can
34:40connect it to over 10,000 different
34:41tools, softwares, and connections to
34:43enable it to have real-time context into
34:46team chats, sales call transcripts, ad
34:48accounts, CRMs, etc. Uh it's a very
34:50powerful thing. Uh again, that specific
34:52offer is at 1,000 a month. Uh it gets a
34:56handful of people that sign up per day.
34:58The main driver of growth for it is on
35:00the Instagram with the secondary channel
35:02being YouTube. You as an example right
35:04here on the channel can go find a link
35:05for it down in the description. It's a
35:06hell of an offer and it easily pays for
35:07itself when you talk to it about
35:09revenue-driven actions. Uh the other
35:11offer, which we've talked about here, is
35:14Jeremy's Inner Circle. So, Jeremy's
35:15Inner Circle is one-on-ones. Uh we do
35:18that twice a month. Those are 30 minutes
35:20a pop. We do a weekly group call. That's
35:24on Saturdays at 11:00 a.m. Eastern
35:25Standard Time. Members will request
35:27topics or, as an example, I'll cover
35:30topics like this, but way more in-depth
35:32than what I'll ever cover here on
35:33YouTube. So, as an example here on the
35:34channel, I'm talking about 10 to 20% of
35:36what I actually know. Inside of that
35:37specific offer, Jeremy's Inner Circle,
35:39dude, I talk at the greatest lengths I
35:41could. I reveal literally anything and
35:42everything that I know about the offers.
35:44Um in this particular case, outside of
35:46that, we do four times a year we do a
35:47mastermind. Those are at the top of
35:49every quarter. So, January, April, July,
35:51and October. They're a weekend, so on a
35:54Saturday and a Sunday. People come out
35:55here in person in Miami, Florida. Uh we
35:57have a very active group chat. Uh also,
35:59for anybody that comes in at a million a
36:01month or hits a million a month, we have
36:02a a million a month group chat as well.
36:04That's exclusive to those higher
36:05earners. Uh we got 35 plus different
36:08SOPs. We have a massive course vault. Uh
36:11it's really awesome. And out of all this
36:13stuff that comes with it, the one thing
36:16that I want to be really clear is the
36:18price. So, $10,000 a month. Uh we do
36:21have fast action bonuses. Uh we do also
36:24have PIF discounts. If somebody pays for
36:26the entire annual upfront. Uh we also
36:29have what's called Jeremy's half circle
36:30which strips the in-person mastermind.
36:33They can watch it remote live or they
36:35can watch the recordings of course. And
36:36there's no one-on-one calls but they can
36:37DM me anytime which is one of the other
36:39things. So, anyway, this also includes
36:43Jeremy AI. So, Jeremy's Inner Circle
36:45also comes with uh with all of what I
36:46just described there. So, these two
36:48offers
36:49uh got me to the million dollars a month
36:51in revenue. I actually deeply believe
36:53that Jeremy AI can hit a million a month
36:55in recurring by itself because a
36:57thousand dollars uh per person per
36:59month, thousand people sounds sounds
37:01easy and fair enough to me. Um and then
37:03this this is really close to the million
37:05a month in recurring by itself. It'll
37:07hit that when we hit the 250 person cap.
37:10Like I said right now we're in like the
37:11230 person range. So, once we hit the
37:13250 person cap, poof, finito. We'll call
37:16it the end of the day there. Um in terms
37:18of, you know, future pacing on all this
37:20and trying to think like sometimes
37:21people ask me like, "Hey, where where
37:22are you going to go next?" We're just
37:23going to amplify the [ __ ] out of this.
37:25We're not going to take our attention
37:26off of it. We're going to amplify the
37:27hell out of it. Batten down the hatches
37:28and make sure that we have consistency
37:30in these things. Um of course, each one
37:32of these programs continue to get better
37:33as time passes. Each one of these
37:34particular offers uh we continue to
37:36reinvest into. We continue to make
37:37better. We continue to improve our
37:39ability to turn money into more money.
37:41It's a it's a really fun thing. So, I'm
37:42really excited and enthusiastic about
37:43this on an ongoing basis. Again, I just
37:45want to give a huge shout out and a
37:46massive thank you to everybody that's
37:48ever done business with me for any offer
37:49that I've got. Thank you very much for
37:50your trust. Uh we've done well and we've
37:54managed to safeguard reputation and
37:56deliver at a very high level at a very
37:58consistent level as we continue to
38:00accumulate more and more responsibility.
38:01And we look forward to the additional
38:03responsibility and the additional
38:04opportunities to help people in their
38:06journey of getting richer. I'm truly uh
38:08so grateful. I look forward to all of
38:10what's to come. Thank you for watching
38:12this. Share it with somebody that could
38:14use some of these lessons here in this
38:15particular video or some inspiration.
38:17Subscribe to the channel if you haven't
38:18done so already. And of course, check
38:19out the other videos on the channel.
38:20There's every video here talking about
38:22lessons from people that have been
38:23there, done that on hitting a million
38:25dollars a month or a couple million
38:26bucks a month. There's no earning
38:27potential, there's no income claims. All
38:28this is just information, which is the
38:30other and very important thing to
38:31understand. That's all these offers do,
38:33is they literally just provide
38:34information and then a bit of access to
38:36the community in this particular offer.
38:38I can't in any way, shape, or form
38:39guarantee that people actually make
38:40money with this. I'm not saying you're
38:41going to turn money into more money when
38:43you buy these things. You have to
38:44actually go do the work if you ever take
38:46a risk on either one of these things,
38:47but if you do choose to take the risk,
38:48there's links down in the description. I
38:50look enthusiastically forward to the
38:52opportunity to help you in your journey
38:53in getting richer, but either way, go
38:55check out some of the other videos and
38:56subscribe if you haven't done so
38:57already. Talk soon.

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