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How I Helped A Retired Military Vet Go Viral On YouTube (And Get Clients) — Transcript

by Shane Hummus · 14,525 words · 1,995 segments · language en · Watch on YouTube

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0:00I retired out of the military. I started
0:01thinking about YouTube and I was like,
0:02"My goodness, this is a incredible
0:04platform."
0:05>> He's had over three videos, get over a
0:08100,000 views.
0:09>> Before that, maybe a,000 views and then
0:12all of a sudden it just keeps on
0:13growing. Holy smokes, this is the power
0:16of YouTube that I was hoping for, and
0:19now it's it's a reality.
0:20>> What's happening, guys? Welcome back to
0:22the channel. Today, I have a very
0:24special guest, Weldon Hobbs. And Weldon
0:28is someone who has recently had a ton of
0:31success on YouTube in the last few
0:33months. He's had over three videos uh
0:35get over a 100,000 views at least at the
0:37time of this interview. Uh and he's one
0:40of our community members as well. And he
0:42basically helps people who are 50 and
0:43above make life transitions specifically
0:45when it comes to real estate. and he
0:48also helps to refer them to the right
0:50type of person uh in and a real estate
0:53network network that he has that will
0:55actually be able to help them make that
0:57life transition. Um and Weldon, thank
1:00you so much. Uh thanks for coming on the
1:02channel.
1:03>> Absolutely. Thanks Shane. Appreciate you
1:05having me here.
1:06>> Awesome. Awesome. So, Welen, I I kind of
1:09explained it a little bit there, but if
1:10you wanted to just do a quick
1:11introduction and kind of explain to
1:13people and maybe in a one-s sentence
1:15explainer uh what you do and also keep
1:17in mind everybody that Weldon's
1:19information will be in the description
1:21and the pin comment below if you want to
1:22check his stuff out as well.
1:24>> Uh definitely. So, I help people that
1:26are 50 and older align their life and
1:28wealth goals with their real estate
1:30decisions at the end of the day. there's
1:32so many complexities and so many
1:34decisions that they're trying to process
1:36and work through. Well, we want to walk
1:38alongside them to help them make the
1:41most optimal choices uh given their
1:43circumstances.
1:45>> Awesome. Yeah. So, you know, Weldon, I'm
1:47just kind of showing the the screen
1:48here. Um here's video right here. Never
1:52have this in your house when selling
1:54after 50. Nine brutal decluttering uh
1:56decluttering tricks that seniors use to
1:58clear any house in 48 hours. And baby
2:01boomers don't downsi. Don't downsize
2:03until you watch this. So downsizing is a
2:07very very big topic, especially for
2:09people over 50. If they have a house
2:10that's too big and it's just kind of a a
2:12pain for them to take care of it and
2:14they they just like something a bit
2:16smaller. So downsizing is a really uh
2:19you know very important topic for people
2:21over 50 as well. And got a bunch of
2:23other really amazing uh stuff. I'm kind
2:25of like scrolling through. You guys can
2:26kind of take a look here. Um but yeah,
2:29so let's talk about how you discovered
2:32us and how you ended up uh joining our
2:34community. So how did you dis discover
2:36my channel in the first place? Where was
2:38the first place uh you saw you you made
2:40contact with you know the Shane Hummus
2:42brand and then deciding to join our
2:44community content growth engine.
2:46>> Yeah. So it's a bit of a journey and so
2:48I retired out of the military and
2:50whenever I did that I wanted to do two
2:51things. I wanted to walk alongside other
2:53people and actually add value to their
2:55life. And then two, hopefully get
2:57compensated for that knowledge. And I
2:59knew if I did the first one that the
3:01second one would take care of itself.
3:04And so as I was looking and helping
3:06people, I went straight into real
3:08estate. I realized, you know, folks move
3:12for about 12 different reasons. And how
3:15could we solve problems at scale to help
3:20people do that? and and that way they
3:22felt confident in the decisions that
3:24they were making in that life
3:25transition. And so I started thinking
3:28about YouTube and I said, "My goodness,
3:30this is an incredible platform to be
3:33able to talk through and talk about
3:35those decisions that folks are having to
3:38make and things that are people are
3:39struggling with." And so I started
3:42researching how to how to how to
3:45actually be have a presence on YouTube.
3:47And of course your your channel came up
3:50and I started watching it and
3:52understanding, oh goodness, there's real
3:55opportunity here and I had the courage
4:00to just book time there and I ended up
4:02talking with uh booking time with one of
4:04your teammates, Tanner. And Tanner was
4:08great. He just explained the whole
4:12process that y'all have as far as
4:14training other people to be successful.
4:17And it was not an immediate decision
4:20because this is an investment. And I it
4:24probably took me about 72 hours to do
4:26that. And we had talked a couple of
4:27times. and Tanner.
4:30There was no pressure at any point, just
4:33information that allowed me to make the
4:37best decision that that we could with
4:39with the resources that we had. And so
4:43it finally just it clicked. I said,
4:45"Yes, this is what I want to invest in.
4:46I'm all in." And from that point, Tanner
4:50connected me with Murray and then been
4:54working with Murray ever since as my
4:56coach. And that process has been
5:00evolutionary as well because your first
5:03video is never your best. And uh he'd
5:07give me feedback and we've just been
5:09growing ever since. And it's been a
5:11positive experience every step of the
5:12way.
5:13>> Time out. Time out, guys. If you ever
5:15thought, "I should be on YouTube, but I
5:17never started because of the time or the
5:19editing or not knowing what to say or
5:21not knowing how to get started," AI just
5:23solved all of those problems for you
5:25because you can now make money from
5:27YouTube working less than 4 hours a
5:29week. 15 to 30 minutes a day is all you
5:31need. And this works even if you have a
5:32full-time job, you run a business,
5:34you're already doing YouTube and you
5:36failed at it, or you're doing YouTube
5:38and you're doing pretty well, but you're
5:39struggling with monetization, or you're
5:40just a normal person who isn't techy at
5:43all. Which is exactly why this week I'm
5:45hosting a live training on exactly how
5:47to start YouTube step by step for
5:50beginners. It is 100% free, no cash at
5:53all. And on top of that, I'm going to be
5:54handing out even more bonuses at the
5:56training. Now, just to give you one
5:58example, you'll be getting my niche
5:59validator pro that's powered by Claude
6:01and we have a chat GBT version as well.
6:04And this is a super valuable piece of
6:05software where you can finally figure
6:07out what the best niche for you is. Or
6:10if you already have a niche, it's going
6:11to help you make it 10 times better. So,
6:12do not sleep on this one. Go and grab
6:14your spot down in the description and
6:15the pin comment below because the only
6:17way to get it is by joining the
6:19training. So, if you wait, you might
6:21miss out. Now, with that said, at the
6:23workshop, you will get to meet me
6:24personally. I will be answering
6:25questions before, during, and after the
6:28workshop directly. So, I'm looking
6:30forward to seeing you there. So, go
6:31click that link in the description and
6:32the pinned comment below. It's happening
6:34this week. So, get it on your calendar.
6:36And if for some reason you can't make it
6:38or you weren't able to be there, still
6:40go click that link in the description
6:41because it will automatically put you on
6:43a wait list to notify you when we'll be
6:45running our next live training and you
6:47will be the first one to hear about it.
6:48So, yeah, looking forward to seeing you
6:49there. And now, back to our regularly
6:51scheduled programming.
6:52>> Got it. Got it. Awesome. Uh first of
6:54all, thank you for your service.
6:55Appreciate that. And um also, do you
6:58happen to remember uh the video that you
7:01discovered me from?
7:02>> Oh goodness.
7:03>> Maybe the topic of the video,
7:05>> I think it was it was probably how to
7:07make money on on YouTube. U one of those
7:10that you've done multiple different
7:12versions of because that's always that's
7:14what sticks out to you.
7:16>> Got it. Okay. Got it. Makes sense. So,
7:19okay. So, perfect. So, you discovered me
7:21on YouTube. um watched some of my videos
7:25and uh booked a call uh got connected
7:28with Tanner. Uh you you were saying uh
7:31before before we uh jumped on this
7:33interview that you know Tanner did
7:34amazing job and gave him kudos and a
7:37shout out and uh uh wasn't pushy in the
7:40sales process at all which we always say
7:42like we're we're never pushy. um we we
7:44can actually be you know picky if
7:46anything in the sales process and um got
7:50a lot of value from the call and then
7:52eventually ended up uh joining and then
7:55um Murray was your coach and tell me
7:58about uh the coaching and the program.
8:00How how was the coaching? How was the
8:02the program in general in terms of
8:03learning how to do this?
8:05>> Right. So coming from my military
8:07background, we I take things one step at
8:09a time and that's just I think how we're
8:12wired as human beings too. And so Murray
8:15never provided too much. Hey, go do, you
8:18know, some infinite list of things to
8:20do. We just focused on one part of the
8:24process and we would get that right and
8:27then move on to the next piece. And that
8:30made it very digestible and easy to to
8:33comprehend and for me to be able to do
8:35that. The trade-off there is patience,
8:36of course, on my side. Like, it's not
8:40always going to be, I'm sure it's the
8:42exception, not the norm, for overnight
8:44success with a video. And in my case, it
8:46took months for that to happen. But I
8:49still recognized the growth that was
8:52happening in on-screen presence, in the
8:56actual view counts of of what was
8:58happening with those videos and being
9:00able to push value added content out
9:04there. And so I I really appreciated
9:06that. There's a saying that I I like to
9:09reflect back on is if I'm solving the
9:11same problem today as I was trying to do
9:14yesterday, then that's a problem. And so
9:17that's how we measure progress is am I
9:20solving something different today than I
9:22was yesterday? And if yes, fantastic.
9:24That's we're moving forward.
9:26>> Got it. Awesome. Awesome. So, was there
9:30any particular lessons in the program
9:32that stick out to you? Like maybe your
9:34top three kind of aha moments uh from
9:37the program that really stick out to
9:39you?
9:39So this is where the the art of YouTube,
9:42I know you said YouTube is science and
9:44that is true, but the opening and the
9:49the hook, if you will, when you really
9:52start studying that and how to bring
9:54somebody in, that was one of those aha
9:58moments because you could get that title
10:00and then you can start getting a decent
10:02click-through rate with the thumbnail,
10:05but that hook and what you actually want
10:07people to take away from the the video
10:09and identifying yourself.
10:12What is the art of that? And there was I
10:15think you call it the holy trifecta. And
10:17so really studying that, that was my um
10:21bright light light bulb moment, if you
10:22will.
10:23>> Got it. Okay. So the holy trifecta, the
10:25thumbnail, the title, the intro, kind of
10:27how those all intersect with each other
10:30and specifically the hook of the video
10:32was uh was a big one for you. Awesome.
10:34Awesome. Okay, so let's talk about the
10:37results you've gotten. So, about 3
10:39months ago or so, you had a a video
10:41really take off. Uh, I believe the first
10:44one, I could be wrong about this, but I
10:45believe the first one was baby boomers
10:47don't downsize until you watch this. Was
10:49was that the first one that took off?
10:51>> It was. And it took off about two months
10:54after I posted or maybe a month after I
10:57posted it.
10:58>> And so,
11:00you could literally see it in the
11:01analytics and you're just, my goodness,
11:03what why did this one start taking off?
11:05But, but it did. Mhm. Well, that's one
11:08thing I I always tell people is, you
11:10know, I call it like the popcorn bag
11:11effect where, you know, you put a
11:13popcorn bag in the microwave and you
11:15turn it on and nothing happens at first.
11:1730 seconds go by, nothing happens.
11:20Sometimes, you know, a minute goes by
11:22and then finally you hear one kernel pop
11:24and then once that one kernel pops, it's
11:26just like a second one just pop pop and
11:28the bag just fills up. And so, a lot of
11:31the time you'll post a video and at
11:32first it's, you know, it looks like it's
11:34a dud. It's like, "Oh man, what I put,
11:37you know, I put effort into that. That's
11:38that's disappointing." But what a lot of
11:40people don't realize is later on those
11:43videos could just take off on their own
11:44or if another video takes off, it'll
11:47actually send viewers to your uh catalog
11:50of videos in your past and then those
11:52will also uh start to take off as well.
11:55So that's exactly what happened with my
11:56channel. For instance, um there was a
11:58video that I posted towards the
11:59beginning that was a dud. It maybe got
12:01100 views, 200 views max. and uh didn't
12:06really do too much for probably about 6
12:08months or so. And then another video
12:10took off and when that video took off,
12:12it sent lots of views to the original
12:14video and the original video ended up
12:16taking off and and getting over a
12:18million views later on. So, and that's
12:21that's the great thing about YouTube and
12:22I'm sure this is going to happen uh many
12:24times uh in the future as well. I know
12:26you were mentioning something kind of
12:28asking me about uh once once a video is
12:30posted, you know, h when's when's its
12:32expiration date? And yeah, the
12:35expiration dates for videos are
12:38we don't know. It's to be determined. It
12:40really is. You know, uh we've uh I've,
12:43you know, I've had my channel for about
12:45seven years now. There's been videos, I
12:46think that I posted about six years ago,
12:48uh that have gotten six-figure agency
12:51clients for us. And the funny thing is
12:53is the video had nothing to do with uh
12:56our offer. Uh and it um and there was no
12:58call to action in the video and people
13:00still just found their way to the uh
13:02description and clicked it and and we
13:04ended up getting a secure agency client
13:06from that video. So yeah, we have
13:08clients we've worked with that have been
13:10on YouTube for 10 15 years. Their their
13:12channels and their those videos from 10
13:14or 15 years ago are still getting views.
13:16And uh so it's really to be determined.
13:18there's uh even videos that were posted
13:21at the beginning of YouTube are still
13:22getting views and um it could be a
13:25situation where they're still getting
13:26views 20 years from now, 30 years from
13:28now, 40 years from now. There's even
13:30some um actually a lot of very serious
13:33talk. I know some people when when I
13:36when I say this, they they don't think
13:37I'm telling the truth, but there's some
13:39very serious talk about because of the
13:42fact that AI is using YouTube videos to
13:45kind of train their models.
13:47It's a serious um I'm not going to say a
13:52probability, but that it is absolutely
13:54possible that we might end up getting
13:56paid royalties when when it's all all is
13:58said and done uh from from YouTube
14:00videos because AI, you know, the AI
14:02companies are are training their AI
14:03based off of YouTube videos. And uh they
14:06didn't really ask us for permission to
14:08do that. So, they're just uh shooting
14:11first and asking questions later. And uh
14:14there's a there's a good possibility
14:15that uh we might end up getting paid
14:17royalties for that down the line. So we
14:19could that would even be an extra income
14:21stream. So So yeah, basically uh these
14:25videos down the line can can definitely
14:26continue to get views, continue to get
14:28leads, uh subscribers of course, um and
14:31most importantly actually generate
14:33revenue. So that's awesome. Um, so what
14:38would you say to somebody who is on the
14:42fence about joining the program, right?
14:44They're they're thinking like, "Oh, is
14:45YouTube right for me, my business, or my
14:47side hustle, or you know what what I'm
14:49trying to do?" Like, uh, uh, what what
14:51would you say to a person who who's in
14:53that situation and they're they're kind
14:55of on the fence about joining the
14:56program and they're thinking about doing
14:57it or not?
14:58>> I'm a huge fan of what I say, making
15:00purposeful decisions. And for those that
15:05believe and have the courage to get on
15:07screen and are willing to put in the
15:09effort, it's absolutely
15:12changed my perspective in how to
15:16actually help others. And that if you
15:18think about it, the education content
15:20that we are creating it, it it continues
15:23to live on just like you said there. But
15:26you are literally providing information
15:29that other people value. And I would
15:33just say do it. Like if that is where
15:34your heart's at, absolutely
15:38do it. Invest in it. It's been more than
15:41eye opening for me. It's been it's been
15:43gamechanging for me and I I'm thankful
15:46that I'm we made the commitment to do
15:47it.
15:48>> Got it. And um tell me how that felt
15:51when that first video took off.
15:54[laughter]
15:55Finally,
15:59it's like this is this is why and it and
16:01it it blew my mind and it all comes down
16:04to perspective, right? So before that,
16:06maybe a thousand views maybe, you know,
16:08right around there and then all of a
16:10sudden it just keeps on growing and
16:11you're like, "Holy smokes, this is the
16:14power of YouTube that I was hoping for
16:16and now it's it's a reality."
16:19>> I love it. I love it. And uh you were
16:22telling me that uh basically there were
16:25people now again just to reiterate uh
16:28for for everybody uh Weldon helps people
16:31who are over 50 their you know with
16:33their their life choices as you know
16:35typically when it when it has to do with
16:36real estate. So um you are of course you
16:39have your referral network so you can
16:41help people all around the United States
16:42no matter where they are. you you have
16:45somebody who you know uses the methods
16:46that you that you talk about to help
16:48them with their their life uh choices
16:50specifically when it comes to to real
16:52estate whether that be selling their
16:53house, downsizing, etc., etc. And um you
16:57uh basically so you can help people all
16:59over, but you actually had one of your
17:01viewers who watched your channel
17:03basically seek you out and uh they lived
17:07several hours away from you, but they
17:09they and you were like, "Hey, I know a
17:10really good person who who you know is
17:12very close to you that I could refer you
17:14to, but they loved watching your channel
17:16so much that they insisted on working
17:19directly with you, which I guess is kind
17:21of a good thing and a bad thing at the
17:23same time, right? But it but it's mostly
17:24a good thing. It's a quality problem to
17:26have because they are a few hours away.
17:28So I'm sure that you know created some
17:30logistical uh issues. But uh yeah, you
17:33were telling me kind of about that. So
17:34do you want to uh expound upon that a
17:36little bit?
17:37>> Definitely. So I I smile at it because
17:40it was a it was a gentleman 85 years
17:43old. His wife was 83. And he called me.
17:47He left a message and he said and when I
17:49called him back he said is this is this
17:51really welding? And I said, "Yes, sir,
17:53it is." And he says, "Well, you want to
17:56meet at Starbucks where here in
17:58Colorado?" And uh so I said, "Sure." Met
18:00up with him and I just talked through
18:03making sure we our sequence, right? What
18:05is your life goal? How do we set that up
18:07for success? How do we optimize it for
18:09wealth? Right? So life, wealth, and then
18:11we focused on the real estate, which was
18:13his core question. But I wanted to make
18:16sure everything was set up for success
18:17with that. And as you alluded to, I
18:21said, "Okay, well, we we have a values
18:23aligned real estate professional in your
18:25city." And he said, "No, time out. I've
18:29watched four or five hours of your
18:30content. I like your methodology and
18:34you're the only one I want to work
18:36with." And I said, "Well, okay, fair
18:39enough. being that we have this
18:41significant distance between the two of
18:43us, it's going to take a lot of time and
18:45I'm gonna have to charge a different
18:47rate than I normally would. And he said,
18:50"I don't care. I know you and what the
18:54way you presented yourself on YouTube
18:56and you're the only one I want to work
18:58with, period." And I said, "Okay, fine."
19:00And we came to agreement and I'm
19:02thankful to be able to serve them.
19:04>> That's awesome. That's awesome. Yeah,
19:06that I mean that shows the the power of
19:09YouTube. And also I think that's that's
19:10great. You have kind of like a holistic
19:12kind of values aligned uh way of helping
19:15people where it's not just like okay
19:16let's like get this house sold or
19:18whatever but it's actually like let's do
19:19what's best uh for the person. And of
19:21course, you are the exact type of person
19:23that we love to attract to this program
19:25because our, you know, my my goal I I
19:28could I could retire at this point, but
19:30you know, I just I love the power of
19:32YouTube and my my goal is to make as
19:35many educational YouTubers who simply
19:38have a lot of experience. They have a
19:40lot of wisdom and they've solved
19:42problems in their past and they can
19:44basically help other people solve
19:46problems uh much more quickly. And and
19:48that's really uh I think we can really
19:50just make a dent in humanity just by
19:53creating a bunch of YouTubers like that.
19:55We can just really uh help a ton of
19:57people and and kind of improve the the
19:59education system which is kind of
20:01another topic but the education system
20:02which I think is a little bit outdated
20:05and a little bit broken in some ways.
20:06And I think it's in many ways it's just
20:09best to just get educated from directly
20:12from other people who have already do
20:13the uh who have already done the thing
20:15and and can can help you do the thing
20:17whatever that whatever that problem is
20:19that you're helping people solve. So
20:20that's amazing. Um if you had one piece
20:23of advice for an aspiring YouTuber out
20:26there just one piece of advice for
20:28somebody who either wants to do YouTube
20:31or they're or they're starting YouTube
20:33and uh you know something probably that
20:35you learned from the program. What would
20:36that one piece of advice be?
20:38>> Definitely talk to don't be afraid to
20:40book the time with in my case it was
20:43Tanner and because of that desire to
20:48make sure we y'all have the right people
20:50in the program. The mindset that Tanner
20:53had was let me answer these questions.
20:55Let me add value in that phone call to
20:59make sure that this is a right fit
21:00because it needs to be both ways. you I
21:03know y'all don't want people just invest
21:05wasting their money because it's not
21:07>> right for them and you don't want to
21:09waste your time vice versa and so I
21:11would just encourage you to take anybody
21:14listening to this to take that step and
21:16make the phone call and figure out if
21:18it's right for you.
21:19>> Absolutely. Yeah. And you know real
21:21estate is one of the kind of industries
21:24or or niches that uh we have uh worked a
21:27lot in. A lot of the people that come to
21:29us in real estate they're they're in a
21:30specific area. We've even worked with
21:32people in commercial real estate, right?
21:33So, people in commercial real estate,
21:34they're like, "YouTube? How could
21:36YouTube possibly help commercial real
21:37estate, right?" But we actually worked
21:39with one of the biggest uh commercial
21:41real estate uh brokerages in the uh
21:43Houston area specifically. So, um this
21:46absolutely does work whether it's kind
21:48of localized type real estate or if it's
21:50more, you know, national or you know,
21:52type real estate as well. So, um yeah,
21:54that's awesome. Yeah, please uh book the
21:55call, guys, if if that's some something
21:57that sounds interesting to you. I'd also
21:59recommend probably just attending the
22:00live training just to kind of see if
22:01it's something that is is for you as
22:03well. We kind of go over on the live
22:05training. We we give a lot of value on
22:06the live training of course, but we also
22:08kind of go over who it's for and and who
22:10it's not for and and that kind of thing.
22:12So, I'd recommend checking out the live
22:13training. All right. YouTube just got 10
22:16times easier and nobody is talking about
22:18it. You used to need an entire film crew
22:21and it used to be a full-time job for
22:23you to just do any work at all on
22:25YouTube. But now you can get work done
22:27in as little as 15 to 30 minutes a day
22:29and you can actually grow a fulltime
22:31YouTube channel. That's exactly what I'm
22:33going to be talking about at the live
22:35training that we're doing this week.
22:37Exactly how to start YouTube step by
22:39step for beginners. So click the link in
22:41the description in the pin comment below
22:42to check that out. Guys, I will be
22:43answering questions before, during, and
22:45after the live training. It's completely
22:47free. Plus, I'll be giving away an AI
22:50that is designed to help you pick your
22:52niche if you don't have one in the first
22:53place or if you already have a niche.
22:54it's going to help you make it 10 times
22:56better. So, really looking forward to
22:58talking with you guys. This is stuff
23:00that we've never talked about before.
23:01So, click that link in the description
23:02and comment below and I look forward to
23:04seeing you there. Uh, with that being
23:06said, let's move into kind of like an
23:08advice section uh for Weldon. So,
23:12basically,
23:14let's talk about the next phase for your
23:17channel. So, there's a couple things
23:18that I'll kind of bring up right away
23:20for your channel. great uh niche, great
23:23demographic um that you're that you're
23:26serving 50 and above uh with with house
23:29related issues and and just like very
23:31holistic house related issues where you
23:34know you're talking about downsizing,
23:35you're talking about decluttering,
23:37you're talking about things they have to
23:38do with their house uh and just helping
23:40them holistically and then if they just
23:42happen to want to sell a house or or
23:44maybe buy a house, something like that,
23:46you're the guy that they, you know, gave
23:48a lot of amazing housereated advice and
23:50and you're the guy they're probably
23:51going to come to. So, um really really
23:54great demographic here. Um the niche,
23:56the demographic is awesome and you're
23:59clearly giving a ton of value. Um we've
24:01had some great proof of concept there.
24:03With that being said, a few things that
24:05I noticed when I was watching your
24:06channel is the first thing is the calls
24:09to action. Now, you did say that you uh
24:11I think in one of your more recent
24:12videos, you actually integrated this,
24:14but I did notice that the calls to
24:17action uh in your video um didn't seem
24:20to be very uh straightforward. Um I
24:25wasn't quite sure what the value was
24:27that you were giving. And then even the
24:30words in the description, so kind of
24:32like the coaching and no regrets
24:33certified agent. Um that kind of thing.
24:35And then the free real estate playbooks.
24:38um it wasn't very specific what the
24:41value was for them um that they were
24:44getting. So just as an example with our
24:45our calls to action, you know, we have
24:48like a we have a live training um we
24:51have uh that that's that's quite
24:53valuable at the live training. We also
24:54kind of focus on like helping people
24:56pick their niche or if they already have
24:57a niche uh they can make it 10 times
24:59better. And one thing we give away is an
25:02AI that has been trained on us helping
25:05thousands of people pick their niche. We
25:07worked very hard on this AI, spent
25:09hundreds of hours on it, and it is it is
25:12quite good. Um, you know, it's not as
25:14good as like an actual real life coach.
25:16Um, but it is quite good. People play
25:19with it for hours and hours at a time.
25:20And we've we've gotten hundreds and
25:22hundreds of comments from people uh
25:24praising uh how good the AI is. And um
25:28it kind of helps them pick their niche
25:30or if they already have a niche, make it
25:3110 times better. So, you'll notice kind
25:33of in our descriptions, it's very clear
25:35what they're going to be getting. Uh the
25:37live training, like click here for for
25:40the live training. Um you any other
25:43thing like book a one-on-one call uh one
25:45or uh apply for one-on-one coaching,
25:47that kind of thing. Very clear um what
25:50the calls to action are. Um both in the
25:53video itself and also the words that are
25:57in the description. It's very very
25:59clear. So, I think that's something that
26:00we kind of want to fix here with uh
26:02what's in your description, the coaching
26:03and no regrets certified agent. To me,
26:06that almost sounds like you're helping
26:08someone become a real estate agent or
26:10something like that, which is which is
26:11not the main thing you're you're doing
26:12on the channel. Um, and so it it seems a
26:15little bit scattered and it doesn't seem
26:16quite clear what the what the value is
26:19that the person is going to get. So,
26:20another one we do is, you know, if we're
26:22doing a Claude related video, we have a
26:24Claude skills pack, which are kind of
26:26the light versions of our uh coaching
26:29program, Claude skills that are not
26:31quite as personalized and not
26:32necessarily
26:34uh to to properly use our Claude skills,
26:36you kind of have to know our system. Um,
26:38and so they're a little bit different,
26:40right? They're not quite as personalized
26:41and stuff like that, but they are
26:43definitely better than just trying to do
26:45it on your own, for sure. and uh they
26:47typically go along with whatever the
26:49video is that the person uh clicked
26:51clicked on as well. So it's very clear
26:53what the value proposition is from that
26:56uh in that case as well too. So that's
26:58one thing you really want to work on is
27:00the calls to action, the value
27:02propositions on the calls to action,
27:04making the value proposition extremely
27:06clear in as few words as possible and
27:08then also doing what's known as an
27:10integrated CTA. So, I will kind of there
27:13there's two different types of CTAs that
27:14we typically teach people to do. Uh, so
27:16one one of them is an integrated CTA.
27:18The other one is a cutscene CTA. So,
27:21it's basically um the integrated CTA.
27:24I'll kind of maybe I'll just like kind
27:26of show an example. We we can we can put
27:28one of those on. Basically, an
27:29integrated CTA is what what I've done
27:31throughout this video where it just
27:32naturally kind of comes up um in the
27:35conversation where I say, "Yeah, go go
27:36go ahead and click the link in the
27:37description, the pin comment below."
27:39It's in the video itself. It's typically
27:41actually written into the script. Um,
27:43and uh, you that comes in the video
27:46itself at a place that naturally makes
27:48sense. Typically with integrated CTAs, I
27:51CTA, by the way, just for anybody
27:53confused about this, is call to action.
27:54It's basically telling the person what
27:56the next step is. And typically, an
27:58integrated CTA um, you should you should
28:00make it very quick. You shouldn't
28:02explain it uh, too much. Uh oftentimes
28:05it's a good idea to put an integrated
28:06CTA after you've built up um kind of
28:10talking about the problem and talk
28:12talking about like how you can help
28:13people solve the problem. And then at
28:15the very end you can just be like so if
28:17that's something that sounds interesting
28:18to you and you'd like some extra help,
28:20maybe a one-on-one call with me, go
28:21ahead and click the link in the
28:22description, the pin comment below. That
28:23kind of thing, right? So that would be
28:25kind of an integrated CTA. Now a
28:26cutscene CTA would be where you actually
28:29film it in a different place typically.
28:31So, doesn't have to be a fancy setup at
28:33all. It can be filmed with your phone.
28:35In fact, that's what I recommend is you
28:36just film it with your phone. And the
28:39really important thing about a um
28:41cutscene CTA is that it actually looks
28:45and sounds different than the regular
28:47video. And that creates what's known as
28:48a pattern interrupt. So, a lot of people
28:50that are watching content are watching
28:54their TV, they're on their phone,
28:56they're doing their dishes, they might
28:57be mowing the lawn and listening to it
28:59in earphones, that kind of thing. And so
29:01they're kind of watching, but they're
29:02they're kind of listening slashwatching.
29:04And so when you do an integrated CTA,
29:07the the audio is going to sound a bit
29:08different. It's going to sound like
29:10maybe you're outside, for instance, or
29:11maybe you're in a different room. So the
29:12acoustics of the room is a bit
29:14different. And you're recording with
29:15your phone, so it's probably a different
29:17um audio than you typically record with.
29:20And the video itself will also be
29:22different because you're in a different
29:23location. And a lot of the time, for
29:25instance, I like to do these cutscene
29:27CTAs um while I'm on vacation, you know,
29:30or if I'm in an interesting place, if
29:32I'm in a uh maybe I'm up in the
29:34mountains or maybe I'm on the beach or
29:36or something like that, I'll I'll do
29:37the, you know, a quick little cut scene
29:38CTA um and uh just film it really
29:41quickly and then we put that manually.
29:43We edit that manually into the video at
29:46at a place that makes sense. Now, we
29:48have found through lots of split
29:50testing, and this wasn't true a few
29:52years ago, but it is true now, that
29:54cutscene CTAs actually perform
29:57significantly better than integrated
29:59CTAs. With that being said, with the
30:02integrated CTAs, we do still like to put
30:05them in the video in places that make
30:07sense, but we want to put them we want
30:09them to be very quick. So, it's so quick
30:12that the person doesn't even have time
30:13to skip ahead essentially, like very
30:16very quick. Um, just like, hey, if you
30:18want to attend the live training this
30:19week, uh, you can learn more about CTAs.
30:21You can ask me any questions you want on
30:23CTAs because I'll be answering questions
30:24before, during, and after the live
30:25training. So, click that link in the
30:27description, the pin comment below, uh,
30:28to attend the live training. So, that
30:30would be an example of a integrated CTA
30:32very quick, right? So, um, and then you
30:35just move on from there. Um, and so we
30:38do those throughout the videos as well.
30:40You might do those a few times. uh maybe
30:42you know in a let's see like a 14-minute
30:45video you might do it like one or two
30:46times and then you'd have one cutscene
30:48CTA where uh you're in a different
30:51location um just walking around it's
30:54really good to kind of showcase your
30:56lifestyle for instance u people
30:58oftentimes will be very curious about
31:00you know there's the there's your
31:02professional side but they might be
31:03curious about your personal side like oh
31:05they see that you like to do walks in
31:07the morning for instance like something
31:08like that and so they'll watch it kind
31:10of out of curiosity you know, even if
31:12they know that it is you are kind of
31:14telling them that you're selling
31:15something, they'll watch it out of
31:16curiosity. And it's actually a bit of a
31:19nice thing to do as well because I think
31:21they sort of know that you're going to
31:23be selling them because they're so used
31:25to that sort of CTA when it comes to
31:27sponsorships and brand deals. That's
31:29kind of the a similar CTA that what
31:31people typically do with sponsorships
31:33and and brand deals. And so they kind of
31:35know they're being sold to. So, it's not
31:36like, you know, if if you do an
31:38integrated CTA, sometimes people might
31:40be like, oh, well, you're you're the
31:43whole video is is selling me. Whereas a
31:45cut scene CTA is just kind of one of
31:47those like, oh, okay, they're they're
31:49selling. This is this is their
31:50sponsorship like in the video and and
31:52they expect to be sold to, and so if
31:54they want to, they can just skip ahead.
31:55If they don't want to, uh, they can
31:57continue watching the video. But that's
31:59one of the first ones that I that I
32:00noticed. And I think if you get those
32:02cut scene CTAs down, you're you're
32:04definitely going to get significantly
32:06more more clicks. Um, and uh uh like
32:10really significantly more. So basically,
32:13when it comes to the amount of clicks
32:14that you want to get per video, there's
32:16many different ways you can measure
32:18that. There's a lot of different tools
32:19out there you can use. Bitly, uh,
32:21Short.io,
32:23um, of course, Gohigh Level has has that
32:26capability to see how many people are
32:27clicking on your video. We we do like,
32:29you know, we kind of recommend Go High
32:31Level just because it has everything
32:32allin-one. It just literally has all of
32:34the different features that you can
32:35possibly want allin-one. And so GoHigh
32:39Level has that as well. And what you
32:40want to aim for is at least 10 to 20
32:45clicks per 1,000 views um on your link
32:48in the description. At least 10 to 20
32:50clicks. Um 30 is like is really quite
32:53good. And if you get above that, it's
32:54it's really really good. But yeah, at
32:56least 10 to 20 clicks clicks per 10,000
32:59views. We found that people who don't do
33:00CTAs might get like one click per 10,000
33:03views, sometimes even less than that. If
33:05you do kind of a weak CTA, you might get
33:07like three clicks per 10,000 views,
33:09maybe five max. But what you really want
33:11to aim for is about, you know, 20 to 30
33:14clicks per 1,000 views. So, you can see
33:16that it makes a massive difference. And
33:17it's really not just the clicks. It's
33:20the fact that you're doing a CTA and the
33:22value proposition is extremely clear to
33:24them. it not it's not just more clicks,
33:27but it's more valuable clicks because
33:29you're going to get the types of people
33:31who actually want to take action on that
33:34on that thing that you're you're giving
33:35them, right? And so those are definitely
33:38some big ones. And then just make sure
33:40like for instance with this free real
33:42estate playbook, what what is the value
33:45proposition of that free real estate
33:47playbook? Make sure you you very clearly
33:49state in probably like less than, you
33:51know, one sentence, right? just a short
33:53sentence what the value proposition that
33:55they're going to get out of of that is.
33:58Um, so you'll notice that I always state
34:00what the value proposition of the live
34:01training is, what the value proposition
34:03of the niche validator is, and I try to
34:06do it in as short of time as possible
34:09without having to really, you know, go
34:11into too much detail, just very quick
34:13like what the value proposition is uh,
34:15for taking that action. And um yeah,
34:18that's gonna I think that's one of the
34:20you know, fixing the CTAs is going to be
34:22a really big one for you because you are
34:25getting really good amount of views
34:27right now, especially for for your
34:29niche. I mean that's that's that's a
34:30great amount of views and um you know 50
34:33and above people that are 50 and above
34:35are watching this. Um many of them very
34:38very likely are homeowners. And so at
34:41this point, you're even with the amount
34:43of views you're getting right now, you
34:45can you can absolutely, you know, do
34:48very very well, but I'm sure you're
34:49going to get even more views in the
34:51future. But getting views without
34:53actually capturing their information,
34:55um, so that you actually have their name
34:57and their email and maybe a phone number
34:59in your case, uh, for for real estate,
35:02um, you know, it's kind of it's kind of
35:03wasted potential, right? So, it's it's
35:05kind of like real um potential value
35:09versus like actual value, actualized
35:11value, right? You you're uh kind of
35:13wasting that potential value of uh
35:15connecting with that person and uh uh
35:18getting their their information, their
35:19their email, their maybe their phone
35:21number potentially in your niche and uh
35:24their name as well. So, th that would be
35:27uh a really big one that I would uh give
35:29you advice on. In terms of the actual
35:33content itself, I would just say keep
35:35doing what's working, right? What's
35:37clearly working for you is housereated
35:39stuff for people over 50, whether it is
35:43um downsizing, decluttering. Um just do
35:46more of what works. I think that a lot
35:48of people think that, you know, oh, I
35:50already did a downsizing video. I can't
35:53do another downsizing video. Well,
35:55actually you can because and just to
35:57give you kind of like a quick um
35:59explainer for for why this is uh Alex
36:03Heroszi, who's quite well known on
36:04YouTube for his business stuff, he was
36:06promoting a book and he promoted this
36:09book for I I believe he said two to
36:11three months straight. All every single
36:13post that he put out was promoting this
36:14book for about two to three months
36:16straight. And then he put out a survey
36:19on his Instagram asking people if they
36:23knew that this book existed. And I think
36:26it was like less than 20% of people even
36:28knew that the book existed after he
36:30promoted it for 3 months straight to
36:33everybody in every single post. Only 20%
36:36of people even knew it existed. And I
36:37think he also was on a live stream and
36:39he asked people and then people would
36:40kind of come up to him on the street and
36:42ask him, "Hey, oh, you're a big fan.
36:44That's awesome." You know, like, "Have
36:45you heard of this book?" They're like,
36:46"Oh, no. I had no idea you had a book
36:48coming out." Right? So, even though he
36:50was promoting it in every single video,
36:52every single time, most people did not
36:54know that the uh that the book existed.
36:57So, this is just an illustration of you
37:00can absolutely make, you know, similar
37:02videos and kind of like tell the same
37:04message over and over again. And a lot
37:07of the times that's what people want to
37:09hear. They they come to you because they
37:11want that that message reinforced.
37:13Another great example of this I think is
37:15Dave Ramsey, right? Dave Ramsey has been
37:17saying the same thing for 40 plus years
37:21now. Like very simple principles that he
37:24that he lives by when it comes to, you
37:26know, financial advice. Uh stay out of
37:28debt, beans and rice if you're in debt
37:30until you get out of debt. Like very
37:32very simple stuff. It's really it really
37:34hasn't changed that much over time. And
37:37he's been saying the same thing for 40
37:38years. and he's one of the biggest names
37:40in all of um I'd say, you know, I I
37:44don't want to use the word influencer,
37:45but you know, he he's one of the biggest
37:47influencers. There's probably a better
37:49word for it, but he's probably one of
37:50the biggest influencers uh ever. And I I
37:53think he makes over $300 million a year,
37:55and he's he's he's not even trying that
37:57hard to monetize. And he's he's just
37:58built this big audience, same message,
38:0040 years straight. People don't get
38:02tired of it. They just want to hear the
38:04same message over and over again. And so
38:06that's another thing that I would say
38:07is, you know, you've you've uh you're
38:09clearly giving some great advice here.
38:10People are loving this content. Um
38:12especially on the, you know,
38:13decluttering after 50 and uh uh
38:17downsizing and that kind of thing. So
38:19just make more content on that. Of
38:21course, you can change it up a little
38:22bit, like make it a little bit better,
38:23make it a little bit different, use
38:24different examples, different analogies,
38:26change it up just to make it more fresh.
38:28Um but you can absolutely uh post the
38:31same content. In fact, you could, you
38:32know, every few months, for instance,
38:34you could kind of post almost the same
38:35video. And uh we we do kind of the same
38:38thing where a lot of the time we we post
38:40similar videos and uh it has the same
38:43core message because I mean there's
38:46there's fundamentals about what works
38:48and I don't want to tell you something
38:50that sounds good but it doesn't actually
38:52work. I just want to tell you what works
38:54and I'll kind of use different
38:55analogies, different metaphors,
38:56different examples and you know that
38:58kind of thing. But at this at the end of
38:59the day, there's fundamentals about what
39:01works, you know, with our system. And,
39:03you know, one of the biggest things is
39:04just making sure that you're solving a
39:06problem, right? Educating people and
39:08making sure that you're you're solving
39:09their problems rather than kind of being
39:12an entertainment YouTuber, for instance.
39:14Um, and when you're when you're focusing
39:16on doing that, it's everything else
39:17downstream of that is going to get a lot
39:19easier, basically. So, that's another
39:22one that I'd say for you for sure when
39:23it comes to advice is just do more uh of
39:26what's working. you know, you have
39:27really good proof of concept for what's
39:29working on your channel. So, just do
39:30more of that. Um, you know, clearly the
39:33the 50 and above in the title or the
39:35baby boomers in the title, um, or
39:38seniors in the title, that kind of thing
39:39is working very very well. Um, you know,
39:43I think out of your top five videos,
39:46four out of five have either 50 and
39:48above, um, seniors, baby boomers. Um,
39:54yeah. Or after 50. Yep. after 50 in the
39:57title. So, there's only one that didn't
39:59have kind of an age related modifier in
40:02the title. And so, that's definitely
40:03something you'd want to do more of, you
40:05know, is keep putting those age related
40:07modifiers in the in the titles. You
40:09could even make the almost the same
40:10video, but instead of saying for baby
40:12boomers, you could say, uh, don't
40:15downsize until you watch this if you're
40:17after if you're above the age of 50. you
40:20could make almost the same video. Just
40:21kind of like don't downsize if you watch
40:23this or or don't don't downsize until
40:25you watch this if you're above the age
40:26of 50, that kind of thing, right? And so
40:28that's my my second piece of advice. And
40:31um yeah, I think I think overall uh it's
40:35a great niche. You're attracting uh
40:37great people and um you just kind of
40:39just got to keep doing doing what you're
40:41doing. Um and just be a bit more clear
40:44on on the value proposition that you're
40:47giving and what your offer is. You just
40:49want to be very very crystal clear on
40:50your offer when it comes to the content
40:52that you can make. You know, you were
40:54mentioning Trojan horsing before we kind
40:56of started the video. Trojan horsing is
40:58basically a method of, you know, you you
40:59attract a type of person with a certain
41:02type of video. Um, and maybe 10% of that
41:05audience is actually your your target
41:07demographic or maybe, you know, 20 or
41:0930% of that audience is your target
41:10demographic. and you um you make the
41:13video to where the the viewer you
41:15attract uh in general isn't necessarily
41:18um going to be 100% a person that's part
41:21of your target demographic. Maybe only
41:2210 or 20% of those viewers are actually
41:25the the people that would be buyers, but
41:28because of the topic you're you're
41:30targeting, you're going to attract a
41:31much larger amount of people. And so
41:34you're overall you're going to attract
41:35more people that are, you know, actual
41:38buyers by doing that. Um, and that's
41:41that's one thing that we we kind of tell
41:43people to do, especially in certain
41:44niches. It works especially well. And
41:47uh, you know, really good example of
41:49that would be these guys that do these
41:52um big real estate uh, house tours like
41:56uh, Ryan Sir Hunt, right? So Ryan
41:59Sirhunt, I I'll kind of pop them up on
42:01the screen really quick here. So Ryan
42:03Sirant, you know, he's he's selling
42:04these houses that some they're $188
42:06million. there. Um, you know, uh, $280
42:11million listing in Colorado, the $18
42:15million New York City mega home, $169
42:19million penthouse, you know, that kind
42:21of thing. Um, and so, [clears throat]
42:23you know, clearly there's maybe$10,000
42:26people in the world that can afford to
42:28buy a house like that, right? And so
42:30he's getting 19 million views on a video
42:32like this. So, what he's doing here,
42:33this is a pretty extreme version of
42:35Trojan Horsing because out of those 19
42:38million views, like 0.00001%
42:42of those people could afford to buy this
42:43house. And but because he's getting so
42:47much exposure, maybe the aunt of a uh
42:51billionaire might see it or the
42:53executive assistant or the chief of
42:54staff or or or something like that might
42:57see his video and then just mention him
42:59like, "Hey, did you see that awesome
43:00mansion that's available in California
43:02right next to where you live?" And the
43:04person like, "Oh, I didn't see that. Let
43:06me let me take a look." And they watch
43:07the video and then they just end up
43:09booking with him cuz he's he's the real
43:10estate agent there for the for the
43:12mansion. And so, you know, this is kind
43:14of an extreme version of Trojan horsing.
43:16And I I don't typically recommend doing
43:18that extreme of a version, but um you
43:20can do it a little bit less where um you
43:23know, maybe 10% of the audience or 20%
43:26of the audience are going to be
43:27potential buyers. Um but you still will
43:30get way more views. You might get a 100
43:32times more views in order to reach that
43:34that 10%. And so overall, you reach more
43:36potential buyers by making videos like
43:39that. So I think that is definitely
43:40still a direction that you can go and I
43:43think on some parts of your channel what
43:45you can do is you can have a little bit
43:48more kind of like top off ofunnel,
43:49middle of funnel and bottom ofunnel
43:50content. And so there can be some videos
43:53on your channel where you maybe send
43:54people to those videos that are a little
43:56bit less mass market and they're a
43:58little bit more conversion focused. So
44:00they could be, you know, a guide to
44:03selling your house if you're 50 plus for
44:04instance, that kind of thing. And that
44:06would be a bit more conversion focused.
44:08It may not get as many views, but it
44:10would be more conversion focused. And
44:12then you can send people from the other
44:14videos to that video. Um, so you could
44:17have that in your description. You can
44:18mention it um and and that kind of
44:21thing. And then YouTube will just
44:22naturally start promoting it to people
44:24who have watched your videos after
44:25enough people kind of click on it in the
44:27description or that you mention it
44:28halfway through the video and then it it
44:30shows up in the card or or something
44:32like that. And you know, more and more
44:34it'll just start getting suggested to
44:35people more and more. uh people that are
44:37actual buyers and they'll kind of self-
44:38select, right? Because, you know, they a
44:42lot of the people may not be ready to
44:43sell their house, but they might think,
44:45"Oh, maybe in the future I'll watch that
44:46video when I am ready to sell my house
44:48or something like that." So, they'll
44:49kind of self- select uh as as being uh
44:52in market for you, which which is really
44:54nice. Time out. Time out, guys. If you
44:56ever thought, "I should be on YouTube,
44:58but I never started because of the time
45:00or the editing or not knowing what to
45:02say or not knowing how to get started,"
45:04AI just solved all of those problems for
45:06you because you can now make money from
45:08YouTube working less than 4 hours a
45:10week. 15 to 30 minutes a day is all you
45:13need. And this works even if you have a
45:14full-time job, you run a business,
45:16you're already doing YouTube and you
45:18failed at it, or you're doing YouTube
45:19and you're doing pretty well, but you're
45:21struggling with monetization, or you're
45:22just a normal person who isn't techy at
45:24all. Which is exactly why this week I'm
45:26hosting a live training on exactly how
45:29to start YouTube stepby step for
45:31beginners. It is 100% free, no cash at
45:34all. And on top of that, I'm going to be
45:36handing out even more bonuses at the
45:38training. Now, just to give you one
45:39example, you'll be getting my niche
45:41validator pro that's powered by Claude
45:43and we have a chat GBT version as well.
45:45And this is a super valuable piece of
45:47software where you can finally figure
45:49out what the best niche for you is. Or
45:51if you already have a niche, it's going
45:52to help you make it 10 times better. So,
45:54do not sleep on this one. Go and grab
45:56your spot down in the description and
45:57the pin comment below because the only
45:59way to get it is by joining the
46:01training. So, if you wait, you might
46:03miss out. Now, with that said, at the
46:04workshop, you will get to meet me
46:06personally. I will be answering
46:07questions before, during, and after the
46:10workshop directly. So, I'm looking
46:11forward to seeing you there. So, go
46:12click that link in the description and
46:14the pin comment below. It's happening
46:16this week. So, get it on your calendar.
46:17And if for some reason you can't make it
46:19or you weren't able to be there, still
46:22go click that link in the description
46:23because it will automatically put you on
46:25a wait list to notify you when we'll be
46:26running our next live training and you
46:28will be the first one to hear about it.
46:30So, yeah, looking forward to seeing you
46:31there. And now, back to our regularly
46:32scheduled programming. And I think
46:34another thing with with this particular
46:36niche is, you know, the sales cycles in
46:38these types of niches, of course, are
46:39very large. People who work in real
46:41estate, sometimes they build up a
46:43reputation and a and a brand for 10 or
46:4620 years. And, you know, people that
46:48they met 10 or 20 years ago, eventually
46:50they end up selling their house and
46:51they're like, "Oh, well, I'm going to go
46:52with that person." So, this is one of
46:54those niches where the sales cycles can
46:56be quite long, but just know that, you
46:59know, you're you're you're kind of
47:00farming here, right? you're you're
47:02planting the seeds and uh the the crops
47:06will will start popping up, you know,
47:08when when it when the season comes and
47:11uh you know, you're you're you're just
47:12getting started here. So, you're you're
47:14awesome. This is this channel's awesome.
47:16It's going in the right direction. It's
47:17helping a lot of people and uh yeah,
47:19that's uh that's the advice that I would
47:21give you uh right off the bat. Do you
47:23have any follow-up questions after that,
47:24Weldon?
47:25>> Thank you, Shane, for every all the
47:27inputs there. I do have a couple of
47:30questions. The first one is we talk
47:33about in in the training the psychology
47:35behind a YouTube video. Does the
47:39psychology change for the call to action
47:43for based on the demographic or who
47:46you're talking to or what are some
47:48techniques that you would suggest to
47:50better relate to and and make it easy
47:53for the viewer in this case in my case
47:5550 plus.
47:58Honestly, when it comes to the calls to
48:00action, the biggest thing is just to be
48:02extremely direct and extremely
48:04straightforward about about what the
48:06value proposition is for them taking
48:09that action that you want them to take.
48:11Whether that action is going to a VSSL
48:13or downloading some free resources or,
48:15you know, booking a call, what whatever
48:17that may be. Um, just be very, very
48:20direct about whatever your um whatever
48:24the value that they're going to get out
48:25of that is. It's that's the biggest
48:27thing. Um, when it comes to calls to
48:29action, I recommend being very direct.
48:32Um, don't don't beat around the bush or
48:34anything like that, you know. Um, just
48:36just be very direct. Um, you know, what
48:40we like to do in our videos, and this
48:42isn't perfect for everybody, but what we
48:44like to do in our videos is, you know,
48:45we'll uh we don't sell anything in our
48:48videos until the very end typically. And
48:51so, and then at the very end, we sell in
48:52a very kind of like
48:55I'll kind of show you what I mean, but
48:56basically all of our calls to action
48:59throughout the video except at the very
49:01very end of the video are download this
49:04free resource, attend the live training,
49:06that that kind of thing. And it's very
49:08clear that we're just giving value to
49:10them for free. And then at the very end
49:12of the video, I I'll typically say
49:14something along these lines. I'll say,
49:15"Hey, listen. I know that 99% of you
49:18watching this are just going to take all
49:20the free. You're going to watch my
49:21videos, get a ton of value out of them,
49:23get all the free resources, get a ton of
49:24value out of those. Attend the live
49:26trainings, which I, you know, I do for
49:27free. My team and I put hundreds and
49:29hundreds of hours of effort into these
49:31live trainings. Those are also
49:32completely free. I'll answer any
49:33questions that you have uh at the live
49:36training as well before, during, and
49:37after. And it's all for free. And I know
49:39that 99% of you, you know, are never
49:41going to work with my team. And that's
49:42completely fine, right? But for the 1%
49:44of you out there that are very serious
49:46about growing and making money on
49:48YouTube, right? And you want one-on-one
49:50mentorship, we do have a program that
49:52offers one-on-one mentorship. We also,
49:55for uh rare circumstances, will actually
49:57just do the work for you. So, we have a
49:58done for you uh options as well. So, if
50:01that sounds like you, go ahead and click
50:03that link in the description and the pen
50:05comment below to book a call. Okay. So,
50:07we'll we'll say something kind of like
50:08that. And that's usually at the very end
50:09of the video when we do a little bit of
50:11uh actual direct selling. But throughout
50:14the rest of the video, it's just all
50:15free value, give free stuff, free value,
50:18free value. And then at the very end,
50:20one of the reasons we kind of do that is
50:22because there are people that are uh a
50:25lot of people who are actual buyers are
50:27quite busy. And so they don't really
50:30want to have to go through like they
50:32they're ready to buy already and they
50:34don't really want to have to go through
50:36like a like a live training or a webinar
50:38before they buy. And so typically what
50:41I'll what I'll do at the end is I
50:42qualify really hard.
50:45And um because of the fact that I'm
50:47qualifying so hard, they don't really
50:50need to go through the live training
50:51because it's only people who are kind of
50:53just ready to buy are going to book a
50:54call. And so I'm not going to, you know,
50:56my team's not going to be showing up on
50:57a call with people that are not really
51:00interested in you. Almost like trick
51:01them onto getting on a call. You know
51:02what I mean? The only people that book a
51:05call directly are, you know, cuz I
51:06qualify so hard. You know, don't do it
51:08if you're this, this, and this. Only do
51:10it if you're this, this, and this. That
51:12kind of thing. The only people that book
51:13a call are people that are very very
51:15interested in joining the program. Um,
51:18and they just basically have some
51:19questions and and that's it. in and so
51:22uh that's that's kind of what I do
51:25personally and I we found that that's
51:26the best for like your your your sales
51:30team and and it's and it's just the the
51:32best in in general for just getting the
51:35right people in the program just being
51:36very direct when I when I do a call to
51:38action like that about like these are
51:40the types of people we work with XYZ ABC
51:43um you know we only work with you know
51:45we don't work with this type of person
51:47we only work with people who are very
51:48serious about growing and making money
51:49on YouTube treating it like a business
51:51uh helping people solve their problems.
51:53We don't work with entertainment
51:54channels, that kind of thing. Just being
51:55very straightforward about that so that
51:58uh you know you don't waste your time on
51:59the phone, you don't waste other
52:00people's time as well. And uh yeah, just
52:03that that's the biggest thing about
52:04calls to action is just be very very
52:07straightforward about exactly what the
52:09value proposition is. And try to say it
52:11whenever you do these things, just try
52:13to say it in one sentence. Just if
52:15possible, just one sentence. the moment
52:17you're having to kind of like explain
52:19things and like, you know, beat around
52:20the bush, it it's just it's not really
52:22good. You you know, people have short
52:24attention spans these days. Plus, a lot
52:26of people are probably uh, you know,
52:28doing the dishes. They're they're not
52:30really fully paying attention. They're
52:31kind of halfway paying attention, right?
52:32And so, you really want your value
52:34proposition to just be exceptionally
52:36clear in one sentence. Uh, and, you
52:40know, and then just tell them exactly
52:41what they're going to get if possible.
52:42So, that's that's kind of the biggest
52:44thing when it comes to psychology is
52:45just be very very straightforward. One
52:47thing I one other thing I will say about
52:49um the calls to action when it comes to
52:51psychology is uh one thing you can do
52:54that is kind of it's kind of like the
52:56leadup to the call to action. It's not
52:58the call to action itself, but it's more
52:59of a leadup is a good thing that you can
53:01do right before the call to action is
53:03just talk about problems that people
53:06have and talk about kind of like the
53:08traditional solutions and how those
53:10solutions are wrong and then how you
53:12know your method is kind of different
53:15and then do the call to action, the
53:17actual call to action itself, right? But
53:19what a lot of people will do is they'll
53:20do the call to action and they'll try to
53:22explain all those things afterwards and
53:25it's they're kind of just like you're
53:26kind of you're really just like
53:28stretching it out and it's hard to keep
53:30people's attention doing that. So it's
53:31better to actually explain those things
53:33before and then just be like, "So if you
53:36want to solve this problem, if you don't
53:38want to have those problems anymore and
53:40use our method so you can avoid the
53:42traditional issues that people have when
53:44they try to solve those problems with
53:45other methods, then go ahead and book a
53:47call by clicking the link in the
53:48description, the pin comment below."
53:49Something like that. So it's kind of
53:50like talking about the pain, the
53:52problem, and your solution to the
53:54problem. and then maybe even you know
53:56other methods that they might have
53:57already tried or what people typically
53:59say and why those things don't work or
54:00or why they need to be modified and then
54:04you actually do the the call to action.
54:05So I think like the setup to the call to
54:07action can be um really uh really
54:10important as well. So hopefully that
54:11helps.
54:12>> It definitely does and you actually
54:14answered my second question as well is
54:16very thorough response and thank you so
54:18much for that. So you talk a lot about
54:21the psychology of YouTube behind a video
54:23if you will. Is there anything different
54:27with a demographic that is 50 plus their
54:30psychology?
54:32Because
54:33what I found doing I did that split
54:37commercial in my latest video and there
54:40is a and that it was I finally you know
54:43did one well that I thought I would be
54:45proud of. Um
54:48there's a significant drop off in the
54:50analytics right where I split onto that
54:54call to action
54:56>> and
54:58>> yeah it it's not necessarily that you
55:00lost people. It's just that they skipped
55:02ahead. That's it. So yeah. Yeah. It's
55:06like you you didn't necessarily lose
55:07people from the video. They just skipped
55:08ahead. And that's totally fine. Like I
55:11if people don't want to hear it, that's
55:12fine for that's fine with me now. Um,
55:15so, so basically what you're saying here
55:16is you you did a cutscene
55:19uh called to action where you uh went
55:22away from the the normal video and you
55:24you did a cut scene. Um, which I didn't
55:26see in any of the videos, but this must
55:28be a new thing. I I didn't see in any of
55:29your top performing videos. Um, but that
55:33and that is what we recommend. We
55:35recommend doing the split scene called
55:36actions. I'll kind of put up on the
55:38screen like just b-roll of what it kind
55:40of looks like when we do it. Um, so you
55:42could just record it with your phone,
55:43record, you know, but the the big thing
55:45is you want to record it in a different
55:47uh with different audio and different uh
55:49visuals than your than your typical
55:51video. And one of the biggest reasons
55:52for that is because it's just a bit of a
55:54pattern interrupt, right? It's it's
55:56different than your normal video. A lot
55:57of people might put your video on in the
55:59background while they're washing dishes
56:00or while they're kind of walking around
56:03or while they're um even driving a lot
56:05of the time. And if you have a a cut
56:08scene, you know, that that is a, you
56:10know, the video is different and the
56:11audio is different, it's going to get
56:12their attention and they're going to
56:13they're going to pay attention. But a
56:15lot of people are not going to want to
56:16hear it. They're going to want to skip
56:17ahead. Totally fine. So, we see the same
56:19exact thing on our uh retention graphs
56:22when we do those. And very, very few
56:24people you're going to actually lose
56:26from the video. They're just they're
56:27just skipping ahead. That's it. That's
56:29it. So, so yeah, it's it's uh not not a
56:32bad thing at all. Um, still highly
56:34highly recommended. We have split tested
56:36this so much. Um, it used to be that
56:39integrated calls to action actually
56:41worked better. And what an integrated
56:43call to action is is you just naturally
56:46kind of put it into the script in such a
56:48way where um, you know, you it just
56:52makes sense for you to kind of just do a
56:53quick call to action like, hey, click
56:55the link in the description. Um, and it
56:57used to be that those worked better and
56:58we still do those from time to time. Um,
57:01we splice those into the video. We
57:03typically when we do those, we do them
57:05very quickly. Very, very quickly. I
57:07don't want to like, you know, dwell on
57:08it for very long. We do it very quickly.
57:10And there's usually a setup. So, with
57:12the integrated calls to action, we kind
57:14of talk about uh the people that we've
57:16helped, the the pain that we've helped
57:18them solve, etc., etc. And then we'll be
57:20like, and if you would like help with
57:22that as well, like a free thing or a,
57:25you know, if you want to book a call,
57:26etc., etc., you can click the link in
57:27the description in the pin comment
57:28below, which is what you guys can do.
57:30So, if you need help with YouTube, click
57:31that link in the description, the pin
57:32comment below. But, um, so that would be
57:35an example of an integrated call to
57:36action right there. That still works. We
57:39still do it, but we have found that the
57:41cutscene calls to action work
57:43significantly better. And like I said,
57:45the biggest thing is just uh this is
57:47something that changes over time, right?
57:49But the biggest thing is just it's a
57:51pattern interrupt. It's it's a pattern
57:53interrupt. And uh it's different than
57:55the rest of the video. It just looks
57:57different. It's it even sounds
57:58different. And that's actually quite
57:59important that it sounds different as
58:01well because more and more people are
58:02just putting YouTube on their TV.
58:04They're putting YouTube on their phone.
58:06It's on in the background as they're
58:07doing other stuff. And so it's very
58:09important that it actually sounds
58:10different um when you are uh when you
58:14are uh doing the uh the call to action.
58:16And and that really makes a huge
58:18difference. So let me just give you a
58:19quick little story uh as well here um
58:23just to illustrate this. So, my team uh
58:26there was a video that we did where
58:29videos that we do like that make at
58:31least $10 to $30,000. Like minimum
58:33they're going to make $10 to $30,000. It
58:36was a case study video of a client who
58:38gotten really really good results and uh
58:41we interviewed them and you know it was
58:42awesome, right? It was an awesome video.
58:44It was going to do minimum $10 to
58:46$30,000 and that video ended up doing
58:49$47. Um, now it still has more time to
58:52to kind of, you know, mature and stuff
58:54like that, but it did not it totally
58:57bombed, right? It did $47 in sales. And
59:01I I looked into it. I'm like, what in
59:03the world is going on here? How in the
59:04world could this video not do so well?
59:06And so I watched the video and I
59:07realized there's no integrated calls to
59:10action. There's no call to action at
59:11all. Right? And so basically what I what
59:14I realized is like like that's just a
59:17perfect example of how important these
59:19calls to action are, right? You know, I
59:21did the interview and I just expected my
59:23team to splice in the integrated calls
59:26to action and they didn't. And so I
59:28don't think there were any calls to
59:29action at all or maybe if there was it
59:31was like really really far into the
59:33video and it was just a very kind of a
59:34weak integrated call to action. And
59:37that's the difference, right? It's $10
59:39to $30,000 versus $47. And this is
59:42something that even veteran YouTubers
59:45mess up on, right? This is, you know, I
59:47was just uh on a call with a veteran
59:50YouTuber, has 1.2 million subscribers.
59:53He's been on YouTube for over 10 years.
59:55And uh, you know, 10 years ago, you
59:57could just put put a link in the
59:59description and people would find their
1:00:00way to it, right? You didn't have to
1:00:02tell them even. And uh, you know, I I
1:00:05very quickly diagnosed what the problem
1:00:07with his channel was because his channel
1:00:08was going down. Basically, it wasn't
1:00:09doing nearly as well as it used to. And
1:00:11I very quickly uh diagnosed the issue is
1:00:15it was calls to action. I mean he just
1:00:16wasn't doing calls to actions at all.
1:00:18Right. So it's like no surprise at all
1:00:21that he wasn't making money. And you
1:00:22know that was only a week or two ago. So
1:00:25we'll we'll see what happens once he
1:00:26once he starts implementing this. But I
1:00:28I expect him to uh probably triple or
1:00:30maybe even quadruple the amount of money
1:00:32he's making just with that one change.
1:00:34So So yeah, these calls to action are
1:00:36very very important. They also need to
1:00:38be extremely um precise in terms of the
1:00:42value that you're giving the person,
1:00:44right? So when you do the call to
1:00:46action, you want to be exceptionally
1:00:49precise in your words in terms of the
1:00:52value that the person is going to get by
1:00:54doing that thing, right? So that's
1:00:57another thing is, you know, you want to
1:00:59make sure that you you kind of, you
1:01:00know, sell them on on whatever it is. If
1:01:02it's a free thing like a free training
1:01:04or a free free resources or whatever,
1:01:07you got to emphasize like, hey, what
1:01:08what is the value of these res of these
1:01:11free resources that they're going to get
1:01:12as well? And as long as you do that,
1:01:14you'll you'll get a lot. I mean, the
1:01:16clicks will go probably you'll probably
1:01:18get 10 times as many clicks and
1:01:20downloads uh or if it's like a free
1:01:22resource and if it's, you know, pretty
1:01:24pretty similar stats when it comes to
1:01:26getting somebody to book a call or
1:01:28something like that. So, hopefully that
1:01:29answers your question.
1:01:30>> It does. It's super helpful. The the
1:01:34part that we have and one of the lines
1:01:36that I use is we give the the free
1:01:38playbooks for selling, but you don't
1:01:41it's really comes down to your
1:01:42teammates, right? So, you don't need a
1:01:44big team, you need the right team in
1:01:46order to be able to be successful. And
1:01:48so, I can give you that playbook, but at
1:01:51the end of the day, you need the right
1:01:52guide. And that's where our referral
1:01:54piece comes in. Um but going to the
1:01:59second question is I switched to a VSSL
1:02:02probably about three weeks ago, a month
1:02:04ago and leads tanked after that.
1:02:09>> So I and this is goes back to that
1:02:12demographic question and the and the
1:02:14psychology there. somebody that's and
1:02:17when I look at who's watching and where
1:02:19they're watching 50 55% of my folks are
1:02:22watching on TV on YouTube TV
1:02:25>> and so for them to click and go have to
1:02:29watch another video do you see any
1:02:32>> friction
1:02:33>> in that and should that be static
1:02:36instead like what is can you tell me
1:02:38about that?
1:02:38>> Yeah. Yeah. Great question. So, uh,
1:02:41first of all, with the amount of people
1:02:43watching on TV for for your demographic,
1:02:45um, and you also did mention, of course,
1:02:47that your demographic's over 50, um, you
1:02:49would definitely want to do a QR code
1:02:51for that. Definitely put a QR code on
1:02:54the screen. Um, and and then mention it
1:02:56as well, like, hey, uh, if you're
1:02:58watching this on TV, you can scan this
1:03:00QR code with your phone as well, and
1:03:02it'll take you to the same exact place.
1:03:04And, uh, that's definitely something
1:03:07that you'd want to you'd want to mention
1:03:08as well for that. So, um definitely uh
1:03:12something you'd want to do. Um 50 and
1:03:15above love loves watching TV. They've
1:03:17been watching TV their whole life. Uh
1:03:20and so, you know, you definitely want to
1:03:22make your content TV friendly for for
1:03:24them. Uh and scanning a QR code is the
1:03:26easiest way uh to do that on a TV. And
1:03:29it's pretty pretty easy to uh to make
1:03:31one of those. There's about a million
1:03:32sites out there now that'll that'll do
1:03:34that. So, yeah.
1:03:36>> Score. Okay. That is what we did in the
1:03:39last video that got it.
1:03:42>> So that thanks for affirming that
1:03:45>> you mentioned maturity of a video with
1:03:48the latest changes of within YouTube.
1:03:51What how did how is maturity defined
1:03:54today versus yesterday or has that
1:03:56changed at all?
1:03:58>> The maturity of a video um
1:04:01>> the algorithm socializing it or when
1:04:04does it expire? What does it say? No,
1:04:06we're not pushing this anymore.
1:04:08>> They they don't really like if you're
1:04:10making content where you're helping
1:04:12people solve problems, uh it doesn't
1:04:14really expire that much. Um it we have
1:04:17gotten sales from videos that we posted
1:04:19over 5 years ago. And uh the funny thing
1:04:22is is these videos actually had nothing
1:04:24to do with our offer and there was no
1:04:26call to action and we still got sales
1:04:28from them, ones we posted 5 years ago.
1:04:30So now that we, you know, we started
1:04:33getting pretty good when it comes to the
1:04:35the calls to action and and um, you
1:04:38know, we we we know exactly the types of
1:04:40videos to make now, it's like the videos
1:04:43now are going to be doing even better 5
1:04:45years from now. So yeah, definitely uh
1:04:49uh you know, o over time the the videos
1:04:51will just keep making more and more
1:04:52money for you, which is great. Keep
1:04:54getting more views, get more leads, make
1:04:56more money. And that's the beauty of
1:04:57making this uh uh education content.
1:05:00That's really the beauty of it is people
1:05:03aren't going to stop having problems 5
1:05:05years from now, right? The problems they
1:05:06have now are going to be very similar to
1:05:09the problems people have 5 years from
1:05:11now. And they're going to look up on
1:05:12YouTube how to solve those problems. And
1:05:14you're going to be right there with a
1:05:16video that you know, a lot of your
1:05:18videos have gotten 100,000 views,
1:05:20178,000 views on this one. A lot of your
1:05:22videos have gotten like 10, 20, 30,000
1:05:24views. So yeah, that you're going to be
1:05:26right there to help them solve their
1:05:28problem. So
1:05:29>> cool. Thanks for answering that. And the
1:05:31last one, and I think this is whenever
1:05:34you ask me about why and who I talk to
1:05:36as far as buying into content growth
1:05:38engine,
1:05:40your closer's name, do you know who that
1:05:43guy was that I talked to by chance? Is
1:05:45that a part of my profile?
1:05:47>> Oh, um,
1:05:50let's see. because he was good and I
1:05:53want to just and if not you can tell me
1:05:55whoever you want me to say I don't care
1:05:57but I think that was an important part
1:05:59of your process is you had the right
1:06:01person there
1:06:03>> Tanner Yep Tanner he's great he's still
1:06:06with us too Tanner is awesome Yep
1:06:09good deal so I like Tanner he did the
1:06:11right followup he let me contemplate I'm
1:06:13a analytical person
1:06:15>> and so there was no pushing whatsoever
1:06:18it was just allowing me to go through my
1:06:20process
1:06:21is very respectful of it.
1:06:23>> And that's one thing I'll say is, you
1:06:25know, and a lot I think a lot of people
1:06:27say this, but we we really try to
1:06:30actually do this. We we have this saying
1:06:32in our business called greatness on all
1:06:34services, which basically means every
1:06:36time a customer, a client, a prospect
1:06:39interacts with anybody from our team, we
1:06:42want them to have a good experience,
1:06:44right? And so
1:06:47our sales team, anything like that, we
1:06:49don't do pushy sales. We don't do
1:06:50anything like that. Um, and you know,
1:06:53part of it is we don't have to because
1:06:55you know, we're we're not relying on
1:06:57paid ads. We're not relying on, you
1:06:59know, uh, something where you're you're
1:07:02paying for a lead, right? We we we get
1:07:04our leads from organic content. And so,
1:07:06we don't have to um, be pushy in the
1:07:10sales process. We can we can actually be
1:07:12quite picky in in the sales process,
1:07:14which it which we do. We turn the vast
1:07:17majority of people who want to work with
1:07:18us, we turn them away. And so, um, and
1:07:22that's nice for the sales team to know,
1:07:24right, that they they don't have to sell
1:07:26anybody or or their jobs in in jeopardy,
1:07:29right? So, they can have a a really
1:07:31great sales process with people when
1:07:33they talk to them. Um, and that's
1:07:35something that you can look forward to
1:07:37uh when you uh once you're starting to
1:07:40really get your your your the whole
1:07:42engine fired up on on this. So,
1:07:45>> right on. I I appreciate it. And
1:07:48that's been the case every step of the
1:07:50way. I mean, going from Tanner to
1:07:51Murray, I can't I don't know if you can
1:07:53ask for a better combo and then to get
1:07:55to talk to you.
1:07:56>> Yeah.
1:07:57>> Awesome. Awesome. I love to hear that.
1:07:59That makes me so happy. Yeah. Because we
1:08:01work very hard on making everything
1:08:04about the program as as good as
1:08:06possible. But of course, we're always
1:08:07we're always open to feedback on how we
1:08:08can make it better. So, love it. Thank
1:08:10you so much. Appreciate that. and I will
1:08:12pass that on to Tanner and Murray as
1:08:14well. So, awesome. And was that uh Did
1:08:17you have another question for me?
1:08:18>> Nope, that was it.
1:08:19>> Well, well, thank you so much for coming
1:08:21on the channel. This has been a great
1:08:23conversation. Um, thank you for coming,
1:08:25sharing your story and uh was awesome
1:08:28helping you in the future. And I think
1:08:30uh I don't know, maybe like a few months
1:08:32from now, a year from now, something
1:08:33like that, maybe we'll have you back on
1:08:34the channel to share an update on your
1:08:37progress. And I think that would be
1:08:39awesome to see an update in the future.
1:08:40So maybe maybe we'll get that from you
1:08:42potentially. So um yeah, so with that
1:08:46being said, um guys, I I kind of did all
1:08:49the calls to action already, but uh you
1:08:51know, click that link in the description
1:08:53to attend the live training for sure. Uh
1:08:55that's definitely a great place to to go
1:08:57if you want to get a ton of value. Uh
1:08:59ask me questions directly. I answer
1:09:00questions before, during, and after the
1:09:02live training. We are doing uh it this
1:09:04week as well, at least for now. If
1:09:06you're watching this uh uh in real time,
1:09:08we will be doing it this week. And uh
1:09:11but still click the link in the future
1:09:13to check because uh we will likely be
1:09:15doing live trainings in the future and
1:09:16it will automatically redirect you um to
1:09:19uh the weight list for those ones in the
1:09:21future. And uh for those people who are,
1:09:24you know, in that specific situation
1:09:25where they know that they want to grow
1:09:28on YouTube and they want one-on-one
1:09:29mentorship, they want um uh or
1:09:33potentially they want us to just
1:09:34literally do the work for them, then go
1:09:36ahead and click the link to book a call
1:09:37in the description, the pin comment
1:09:38below. only book a call if you're very
1:09:40serious about growing and making money
1:09:41on YouTube. If you're kind of wondering
1:09:43if it's the right thing for you, then
1:09:44just go ahead and attend the live
1:09:45training and I think that'll answer your
1:09:47question for you. With that being said,
1:09:49thank you so much for coming on the
1:09:50channel, Weldon. Again, guys, check out
1:09:52Weldon's information. We will make sure
1:09:53to put that in the description uh below.
1:09:56So check that out and check out his
1:09:58channel, especially if you are over 50
1:10:00and you are, you know, downsizing or
1:10:03just kind of thinking about like what to
1:10:04do uh when it comes to your your house
1:10:08and and just kind of holistically how to
1:10:11help with that. He is a great resource
1:10:13on that. So definitely check his stuff
1:10:14out. And uh yeah, thank you so much for
1:10:16coming on the channel. Have a good one,
1:10:17Weldon.
1:10:17>> Thanks, Shane. Appreciate you having me.
1:10:19>> All over the United States in a
1:10:20cameraman uh recording her videos, which
1:10:23is awesome. That was always her dream.
1:10:24So that's really awesome. You check that
1:10:26video out by clicking right here.

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