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How I Helped A CMO Quit Her Corporate Job With YouTube — Transcript

by Shane Hummus · 5,101 words · 695 segments · language en · Watch on YouTube

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  1. 0:00And now that I'm able to leave corporate
  2. 0:01and do this full-time within like the
  3. 0:03first 3 weeks, I was like, "Yeah, 100%
  4. 0:06I'm a YouTuber. I am going to do a
  5. 0:08YouTube video every single week cuz
  6. 0:10Shane tells me to is what ended up
  7. 0:12bringing me to my first 37 clients as of
  8. 0:15today. I would not have been able to get
  9. 0:18there if it wasn't for
  10. 0:20>> All right, welcome back to the channel,
  11. 0:23guys. Today I have a very special guest
  12. 0:26coming on the channel, Andrea." And
  13. 0:29Andrea basically joined our community
  14. 0:31recently and she basically started her
  15. 0:33YouTube channel. She has a very amazing
  16. 0:35and interesting background where she was
  17. 0:37a CMO uh for many years. She had a great
  18. 0:40job in corporate and uh she basically
  19. 0:43wanted to uh start a YouTube channel,
  20. 0:46start a um content business and help uh
  21. 0:49other people with her experience uh many
  22. 0:52many years of experience getting
  23. 0:53clients. She also had her own business
  24. 0:55in the past and she got a lot of clients
  25. 0:57from that business. and uh she joined
  26. 0:59the program because she wanted to grow
  27. 1:01on YouTube and grow on social media in
  28. 1:04general. So Andrea, welcome to the
  29. 1:07channel. Thank you so much for coming
  30. 1:08on. I appreciate you. And uh if you
  31. 1:10could just go ahead and give a quick
  32. 1:12introduction of yourself, maybe your
  33. 1:14background a little bit and uh tell
  34. 1:16everyone kind of how you discovered
  35. 1:18Content Growth Engine and how you ended
  36. 1:19up joining.
  37. 1:21>> Yeah, thanks for having me Shane. So,
  38. 1:23I've been in marketing for 25 years and
  39. 1:26I've always worked for corporate. So,
  40. 1:28I've always had a boss. And um I really
  41. 1:32decided at one point I'm in my 50s. I
  42. 1:35need to get off the corporate um hamster
  43. 1:38wheel. And I really started thinking
  44. 1:40about like what should I do? What kind
  45. 1:42of business can I have? Well, I know
  46. 1:43marketing. So, I was going to do
  47. 1:45marketing, consulting, specifically
  48. 1:47LinkedIn and those types of things and
  49. 1:48how to get a business started. And I was
  50. 1:52looking around see who was doing what
  51. 1:54and of course Shane came up with um the
  52. 1:56YouTube channel and I also got an
  53. 1:58Instagram ad I believe and I just really
  54. 2:01loved your presence. Um Shane I one of
  55. 2:04the things I was really struggling with
  56. 2:05is I'm kind of serious. Yeah, I like to
  57. 2:08joke around but I'm pretty serious. I am
  58. 2:10not going to go you know do circus clown
  59. 2:14juggling on camera. And I thought maybe
  60. 2:17I'm not meant to be a YouTuber. Maybe
  61. 2:19I'm not meant to be somebody that does
  62. 2:21Instagram reels and those types of
  63. 2:22things. Um, and
  64. 2:23>> you want to make Tik Tok dance videos?
  65. 2:25Come on now.
  66. 2:27>> They're so cringe. They're so cringe. I
  67. 2:29like watching them from other people,
  68. 2:31but seeing me doing them that that I
  69. 2:33just can't. And so I was going to do the
  70. 2:35written format and so I started with
  71. 2:37LinkedIn and just writing.
  72. 2:39>> Um, but I kept being like, "No, I really
  73. 2:41want to do something else." And that's
  74. 2:42when you came up. Um, and I was like,
  75. 2:44"Wait a minute. You're serious. You
  76. 2:46still make jokes. um you don't have
  77. 2:49cringy content in my opinion and um I
  78. 2:52just really liked your vibe on camera
  79. 2:54and I was like, "Oh, what does this guy
  80. 2:55do? Who is this guy?" So, I started kind
  81. 2:57of looking around a little bit and I
  82. 2:59ended up jumping on a sales call with
  83. 3:01you guys. And I have to be honest, I was
  84. 3:03not I I told myself, I'm not going to do
  85. 3:06it. I just want to see how he sells. And
  86. 3:08so, it was a little bit to see what um
  87. 3:10what sales and like objection handling
  88. 3:12and all that good stuff that you guys
  89. 3:14do. And I got on a call with your team
  90. 3:16and they were so amazing. First of all,
  91. 3:18they were not pushy at all. It wasn't a
  92. 3:21sales call. It was really like a what do
  93. 3:23you want to do? They were even helping
  94. 3:25me out and giving me advice on something
  95. 3:27that was not YouTube related. And I left
  96. 3:29that call being like, damn, these these
  97. 3:31guys are really like helpful. And um it
  98. 3:34it felt like a good call, you know. And
  99. 3:37during that call, I just, you know, was
  100. 3:40really like, okay, YouTube maybe is my
  101. 3:42thing and maybe I can do you YouTube.
  102. 3:44when we were talking about me being more
  103. 3:45serious and um I just decided this is
  104. 3:48it. I'm going to give it a try. I want
  105. 3:50to see what it's like. I'd love to um
  106. 3:52learn more and actually get this done.
  107. 3:54So, I signed up and I was a little
  108. 3:58nervous because I was like, "Oh, do I
  109. 4:00want to do YouTube?" And I have to say
  110. 4:02within like the first three weeks, I was
  111. 4:04like, "Yeah, 100% I'm a YouTuber. This
  112. 4:07is awesome. I love this." And um yeah,
  113. 4:10so then begin my my journey with with
  114. 4:13your team. I going on the calls and
  115. 4:16learning all the stuff. I I went through
  116. 4:18every single training. I know a lot of
  117. 4:20people don't do all the training. I did
  118. 4:22every single one of them. And I just
  119. 4:25learned so much from the training alone.
  120. 4:26Even without even having spoken with you
  121. 4:29people yet, you know, and I was just
  122. 4:31like I I didn't know a lot of this stuff
  123. 4:32because I was not a YouTuber. I I had
  124. 4:34YouTube under me as a CMO, but if any of
  125. 4:38any of anybody listening, CMOs don't do
  126. 4:40the work. They just tell people to do
  127. 4:42the work. So, I didn't really understand
  128. 4:44the ins and outs of YouTube at all. So,
  129. 4:46I learned that and then I ended up um
  130. 4:50doing my first YouTube videos and then
  131. 4:53that's when I ended up working with your
  132. 4:54team like what's working, what am I
  133. 4:56doing right, what am I doing wrong, what
  134. 4:58do I need to optimize and um having the
  135. 5:01hands-on
  136. 5:02people actually speaking to me
  137. 5:06on the calls on um on Discord was so
  138. 5:10valuable. You know, most of the stuff
  139. 5:12that you do when you do programs, you
  140. 5:14just get video trainings and you have
  141. 5:15nobody to to speak to. And your program
  142. 5:18was the opposite. And that is what made
  143. 5:20all the difference for me. Um, and
  144. 5:23that's when I decided like, okay, this
  145. 5:25is it. I'm going to be doing this every
  146. 5:26week. I have no time. I have a full-time
  147. 5:28business, but I am going to do a YouTube
  148. 5:31video every single week because Shane
  149. 5:33tells me to. He really wants me to do
  150. 5:35three, but right now I'm only doing one
  151. 5:37because I have like two hours a week.
  152. 5:39And I stayed with it. And that
  153. 5:40discipline of doing the YouTube video
  154. 5:43ended up going into my business. I had a
  155. 5:46dis I had discipline of posting on
  156. 5:48LinkedIn as well. I had the discipline
  157. 5:50of writing still and I ended up just
  158. 5:53YouTube was my big hero where I would do
  159. 5:56a YouTube video and then I would
  160. 5:58repurpose it into written pieces into
  161. 6:01other content and into smaller videos.
  162. 6:04And that hero piece and being con
  163. 6:07consistent is what ended up bringing me
  164. 6:09to my first um 37 clients as of today,
  165. 6:13which is amazing if you think about I
  166. 6:16only had a couple of hours a week to
  167. 6:18work on it.
  168. 6:20>> All right, YouTube just got 10 times
  169. 6:22easier and nobody is talking about it.
  170. 6:25You used to need an entire film crew and
  171. 6:27it used to be a full-time job for you to
  172. 6:29just do any work at all on YouTube. But
  173. 6:32now you can get work done in as little
  174. 6:33as 15 to 30 minutes a day and you can
  175. 6:36actually grow a fulltime YouTube
  176. 6:37channel. That's exactly what I'm going
  177. 6:39to be talking about at the live training
  178. 6:41that we're doing this week. Exactly how
  179. 6:43to grow your YouTube channel. So click
  180. 6:45the link in the description in the pin
  181. 6:46comment below to check that out. Guys, I
  182. 6:48will be answering questions before,
  183. 6:49during, and after the live training.
  184. 6:51It's completely free. Plus, I'll be
  185. 6:53giving away an AI that is designed to
  186. 6:55help you pick your niche if you don't
  187. 6:56have one in the first place or if you
  188. 6:58already have a niche. It's going to help
  189. 6:59you make it 10 times better. So, really
  190. 7:02looking forward to talking with you
  191. 7:03guys. This is stuff that we've never
  192. 7:05talked about before. So, click that link
  193. 7:06in the description comment below and I
  194. 7:08look forward to seeing you there.
  195. 7:09>> Oh, wow. That's that's incredible. Well,
  196. 7:11that's a that's an awesome introduction
  197. 7:13and I really appreciate all the
  198. 7:15compliments uh for the team as well. We
  199. 7:17do have a saying on my team. It's called
  200. 7:20greatness on all surfaces which
  201. 7:21basically means that every time a
  202. 7:24client, customer, etc. interacts with my
  203. 7:27team, whether it's customer service,
  204. 7:30sales, um, you know, coaches, CSMS, etc.
  205. 7:35Um, we wanted them to have a a really
  206. 7:37great experience. So, we hire the
  207. 7:39absolute best people. We have, you know,
  208. 7:41what I think is really good training as
  209. 7:43well to make sure that, you know, we
  210. 7:45actually get people results. You know,
  211. 7:47we're also
  212. 7:49very likable, but at the same time, we
  213. 7:50hold people accountable. Um, and, you
  214. 7:53know, that's what what gets the the best
  215. 7:54results. So, really appreciate that. And
  216. 7:56one thing I always do tell people, and a
  217. 7:58lot of people don't even, you know, they
  218. 8:00don't believe me when I say this, but
  219. 8:02you know, even on our our sales calls,
  220. 8:04like we're going to give value, right?
  221. 8:05We want to give value whether we end up
  222. 8:07working together or not. And there's a
  223. 8:09lot of people that get on a sales call,
  224. 8:11they get a lot of value, they don't buy
  225. 8:13right away, but then they had a great
  226. 8:15experience, and then when the time
  227. 8:16comes, they, you know, call us again and
  228. 8:18they're like, "Hey, I'm ready to buy
  229. 8:19now." So, you know, it's it's uh one
  230. 8:22thing that we we definitely like to do
  231. 8:23and we'll, you know, a lot of people
  232. 8:24will actually, you know, pick their
  233. 8:26niche or dial their niche in on the
  234. 8:27sales call itself and they'll get a lot
  235. 8:29of other valuable information out of it
  236. 8:31as well. So, uh that's really really
  237. 8:33great to hear. Um so you decided to to
  238. 8:36jump into the program, you started
  239. 8:38posting consistently. Um you did the
  240. 8:41strategy that that we recommend which is
  241. 8:44basically you treat YouTube as the
  242. 8:46mother platform and then you kind of
  243. 8:48syndicate the content to the other
  244. 8:49platforms. And you can do this with
  245. 8:50other platforms as well. So you could
  246. 8:52for instance you could treat kind of
  247. 8:53LinkedIn as your mother platform. It
  248. 8:54kind of depends on your niche and then
  249. 8:55you could syndicate the content to other
  250. 8:58platforms too. But one thing that's
  251. 8:59great about uh YouTube and LinkedIn is
  252. 9:02if you uh on LinkedIn you can post a
  253. 9:05video up to 15 minutes long I believe
  254. 9:07last time I checked um unless they
  255. 9:10change things. And so on YouTube if you
  256. 9:12post a 15 minute or less video you can
  257. 9:14actually just repost that same video on
  258. 9:15LinkedIn. And then you can do the same
  259. 9:17thing on uh Twitter as well. Twitter X
  260. 9:20um and you can just automatically repost
  261. 9:22it. And we do that a lot with with our
  262. 9:26content. Additionally, if you don't want
  263. 9:27to just straight up repost it, which you
  264. 9:29should, but if you don't want to, you
  265. 9:30could cut it up into smaller video
  266. 9:32clips, you could turn it into written
  267. 9:34posts, um, just, you know, take the best
  268. 9:37parts out of it and turn it into written
  269. 9:38posts, etc., etc. So, basically just
  270. 9:39syndicating the content to other
  271. 9:41platforms. It's much, much more
  272. 9:43efficient and it works with the specific
  273. 9:46type of YouTube channel that we
  274. 9:48recommend that people make, which is a
  275. 9:50type of YouTube channel where you're
  276. 9:51helping people solve problems. Now, if
  277. 9:53you're trying to make like highly
  278. 9:55entertaining content or educational
  279. 9:58content that's just kind of like
  280. 9:59interesting, but it's not actually
  281. 10:00helping people solve problems, that
  282. 10:02strategy doesn't work nearly as well.
  283. 10:04But if you're making content where
  284. 10:05you're just helping people solve
  285. 10:06problems, it works perfectly fine. And
  286. 10:08you can literally just repost on other
  287. 10:10platforms. We've been reposting on
  288. 10:12Facebook recently, and even Facebook is
  289. 10:14doing really well because Facebook is
  290. 10:15making a a really hard push uh for that.
  291. 10:18So, that would actually be a
  292. 10:19recommendation that I'm going to
  293. 10:20probably give to you a little bit later.
  294. 10:22Um, but that's awesome. Um, I would say
  295. 10:25that uh
  296. 10:27you've gotten 37 clients at this point.
  297. 10:29Big congrats on that. Um, you also I
  298. 10:32believe you you post in the school group
  299. 10:34that you quit your job as well. So,
  300. 10:36congrats on that as well. So, you're now
  301. 10:37going full-time on um your business,
  302. 10:40which is super exciting. You're still in
  303. 10:42the early days of course of the
  304. 10:44business. So, it is kind of the the
  305. 10:46hustle time, hustlebustle time, but
  306. 10:48that's super exciting. So, congrats on
  307. 10:50that. And um I would say uh a question
  308. 10:53that I would ask you is what was your
  309. 10:56favorite part of the program?
  310. 10:59>> My favorite part of the program was the
  311. 11:02one-on-one attention that I got. So a
  312. 11:05lot of the stuff that I did on YouTube
  313. 11:06is just testing, right? I've been in
  314. 11:08marketing for 25 years. I can literally
  315. 11:10teach anything in marketing. And when
  316. 11:12you teach everything, you're teaching
  317. 11:14nothing. And so I was really trying to
  318. 11:16test like what works on on YouTube, what
  319. 11:19doesn't. So, I had a lot a lot of
  320. 11:21one-on-one conversations in Discord with
  321. 11:23my personal coach. Um, check this out.
  322. 11:26Help me with this. Why did this not
  323. 11:28work? Help me, you know, improve my
  324. 11:30hooks and my intros and all that good
  325. 11:32stuff. And I got immediate attention.
  326. 11:35Um, again, you know, when you kind of
  327. 11:37when you get that in programs, it's so
  328. 11:39extremely rare. And that was my favorite
  329. 11:41part because she also the um the coach
  330. 11:43that I have now, she made me she pushed
  331. 11:46me with things like testing things that
  332. 11:48I didn't want to do just because I was
  333. 11:49like I don't know if I like this. She
  334. 11:51was well just try it out. You're in a
  335. 11:52testing mode. Let's just test it. And so
  336. 11:55um there was a couple of content that I
  337. 11:56did because of her that I didn't think
  338. 11:59was going to work and they did. So I was
  339. 12:01like, "Okay, obviously she knows what
  340. 12:02she's talking about." And then she had
  341. 12:04me do some things like instead of
  342. 12:06speaking on camera with this background
  343. 12:08that you see now that I maybe I do it
  344. 12:10walking down the street. I didn't like
  345. 12:12it. She was like, "Okay, let's not do it
  346. 12:14again." But she pushed me, right? And
  347. 12:16some of the things worked really well,
  348. 12:18which I wouldn't have done on my own.
  349. 12:20>> So that one-on-one attention really made
  350. 12:23all the difference. And I just
  351. 12:24absolutely love that.
  352. 12:25>> Awesome. Yeah. You know, when it comes
  353. 12:28to recording videos, everyone kind of
  354. 12:30has their own thing. You know, we have
  355. 12:32recommendations for people. There's
  356. 12:34several different ways you could do it.
  357. 12:35You could do it word for word with a
  358. 12:37teleprompter, for instance. There's a
  359. 12:38lot of different teleprompter apps. I
  360. 12:39have the Elgato teleprompter in front of
  361. 12:41me right now, for instance. Um, so
  362. 12:43that's an option. I really like the
  363. 12:45Elgato teleprompter. There's also really
  364. 12:46good teleprompter apps on the phone. So,
  365. 12:48you can literally just set your phone up
  366. 12:49and there's really good teleprompter
  367. 12:50apps on there. Um, and you can just
  368. 12:52record on the phone while you're, you
  369. 12:54know, while you're reading from the
  370. 12:55teleprompter. Um, additionally, a lot of
  371. 12:58people like to just use flashc cards. I
  372. 13:00have one client who likes to use sticky
  373. 13:02notes. She puts the sticky notes behind
  374. 13:04the camera and she kind of just glances
  375. 13:06up um whenever it's time to go to the
  376. 13:08next uh subject. Um there's some people
  377. 13:12that just like to put a Google doc and
  378. 13:13just kind of look at their computer a
  379. 13:15little bit while they're, you know,
  380. 13:16going through their Google doc. Um
  381. 13:18there's some people that like to do it
  382. 13:20walking with their phone. There's some
  383. 13:22people that like to do it, you know,
  384. 13:23sitting down. Um everybody has their own
  385. 13:26preferences when it comes to to making
  386. 13:27content. And really the only way, you
  387. 13:29know, we can give you all the best ways
  388. 13:30to do it, but the only way for you to
  389. 13:31really figure out what which way feels
  390. 13:33right to you is just to try them all
  391. 13:35out, you know. So, um, definitely, you
  392. 13:37know, I'm I'm guessing that was Tina who
  393. 13:39gave you that advice. So, definitely,
  394. 13:41uh, good advice for sure. What would you
  395. 13:43say in terms of the,
  396. 13:46uh, the content that you went through?
  397. 13:47What was, uh, one concept or one, um,
  398. 13:51maybe breakthrough moment that you had
  399. 13:53when it when you, when it comes to the
  400. 13:54actual content that you went through?
  401. 13:55Because you said you really enjoyed the
  402. 13:56course. you went through the entire
  403. 13:58course as well. Uh do you remember one
  404. 14:00thing that was like uh something that
  405. 14:02was um maybe an epiphany or a
  406. 14:04breakthrough moment or just something
  407. 14:05that really stands out to you?
  408. 14:08>> Yeah. Well, since I was completely new
  409. 14:09to YouTube, I I didn't really know what
  410. 14:12matters to YouTube. And um the trifecta,
  411. 14:15right, was the um the thing at the very
  412. 14:18beginning that I learned where I was
  413. 14:19like, "Okay." And that really stuck with
  414. 14:21me. Um and I don't know if I'm allowed
  415. 14:23to say what the trifecta means.
  416. 14:24>> Totally fine. Yeah, totally fine. Yep.
  417. 14:26the thumbnail, title, and
  418. 14:27>> intro. Yeah.
  419. 14:28>> Yeah. So, the thumbnail, the title, the
  420. 14:30intro. Um, and I I don't I thought maybe
  421. 14:34it was more the content of the entire
  422. 14:36video. All 15 minutes were most
  423. 14:38important, but it wasn't. It's the holy
  424. 14:40trifecta. And I got that all wrong when
  425. 14:42I first started. And then I started
  426. 14:44learning and you guys started helping me
  427. 14:46with it. And I ended up having um my
  428. 14:50first 30 seconds of watch time ended up
  429. 14:52getting higher and higher and higher
  430. 14:54because of the trainings that I was
  431. 14:55learning. And I wouldn't have known that
  432. 14:57on my own. I would have just probably
  433. 14:59kept making the same mistake over and
  434. 15:00over again because I didn't know. But
  435. 15:02knowing that was really like the
  436. 15:04epiphany where I was like, "Okay, I got
  437. 15:06to nail that every single time. That's
  438. 15:09going to be the most important." And
  439. 15:11then minute 15, that's not as important
  440. 15:14as this beginning stuff. And that was
  441. 15:16one that stuck with me. And then later
  442. 15:18on um some of the content was really um
  443. 15:22and that is something that um Sheen and
  444. 15:24I talked about personally is that um
  445. 15:26high ticket is it is important and how
  446. 15:29to sell high ticket and how to have
  447. 15:31sales calls and that was later on in the
  448. 15:33training after the YouTube stuff. You
  449. 15:35know I I figured that out and that is
  450. 15:38what I'm working on right now as we
  451. 15:39speak. Um, so something that I've been
  452. 15:41thinking about a lot. And so I feel like
  453. 15:43what was cool about the training is that
  454. 15:45it's for the total beginner and it's for
  455. 15:47the person that's already further along.
  456. 15:49It's already making money. It just needs
  457. 15:50to make more money. And you know, we
  458. 15:52want to scale, we want to get to the
  459. 15:54next level. So I felt like nobody was
  460. 15:56left behind and and you could just plug
  461. 15:58in wherever you were at in your business
  462. 16:00in the training. So it was a really cool
  463. 16:03um experience too where I was like,
  464. 16:05"Okay, here's my beginner stuff I don't
  465. 16:06know anything about." and then I was
  466. 16:08able to hop to the advanced stuff um at
  467. 16:10the end.
  468. 16:11>> Love it. Love it. Is there one piece of
  469. 16:14advice that you would give to somebody
  470. 16:16watching this who's thinking about
  471. 16:18starting on YouTube or maybe they
  472. 16:20already started on YouTube and they're
  473. 16:23um you know having trouble with it? Is
  474. 16:25there one piece of advice that you would
  475. 16:26give to them to basically like a tip to
  476. 16:29help them uh with success on YouTube?
  477. 16:31Yeah, the one advice I would give to
  478. 16:35anybody that's watching this is first of
  479. 16:36all, start your YouTube. It is so
  480. 16:39valuable. It's not like a post that goes
  481. 16:42away and you'll never see again. Those
  482. 16:44those things are sticking with you. Like
  483. 16:46some of the videos that are really doing
  484. 16:49well right now or videos that I did at
  485. 16:51the very beginning with Shane, which was
  486. 16:53about January, February, so a lot of lot
  487. 16:55of months ago, those are the ones doing
  488. 16:57good right now. So start your YouTube
  489. 16:59one. And then the second advice I'd give
  490. 17:01you, I think joining a program like this
  491. 17:05is so valuable because you're just not
  492. 17:09going to throw stuff at the wall and
  493. 17:10hope to see what sticks. You're getting
  494. 17:13the step by step and that stepby-step
  495. 17:15advice is going to make you go faster.
  496. 17:17You're going to learn faster. You're
  497. 17:18going to go faster. You're going to make
  498. 17:20sales faster or you're going to make
  499. 17:22money on YouTube faster. So that is just
  500. 17:25something that's so valuable and doing
  501. 17:26it on your own. Yeah, I'm sure you can
  502. 17:28Google and research it, but honestly,
  503. 17:31it's going to take you months, years,
  504. 17:34while instead of the program like this,
  505. 17:36you can get it right away and you can
  506. 17:37get like step one, step two, step three,
  507. 17:39and do it in the right order so you can
  508. 17:41be successful.
  509. 17:43>> Got it. Yeah. And I would say that, you
  510. 17:45know, let's just say there's like a
  511. 17:47hundred things you have to nail to be
  512. 17:48successful on YouTube. There's some
  513. 17:51people that are that are really good at
  514. 17:53like 97 out of a hundred, but they're
  515. 17:55just missing three things. they either
  516. 17:56overlooked it or they don't think it's
  517. 17:59important or something along those
  518. 18:01lines. And what a coach in like
  519. 18:04one-on-one coaching will do is they'll
  520. 18:05immediately recognize the three things
  521. 18:07that you're missing. And you might be
  522. 18:08putting a ton of effort on the other 97
  523. 18:11things. You might think that those are
  524. 18:12the things that you don't you're not
  525. 18:13doing right and you're putting a lot of
  526. 18:15effort into those things and those
  527. 18:16things actually you're you're already
  528. 18:18good on those. Like you don't need to
  529. 18:19put any more effort into those. It's
  530. 18:20just these three things that you need to
  531. 18:22focus on. And once you have those three
  532. 18:24things dialed in, you know, everything
  533. 18:26works perfectly, right? And so that's
  534. 18:28uh, you know, blind spots. People have
  535. 18:30blind spots. Um, and a lot of the times,
  536. 18:33you know, they'll be doing a lot of
  537. 18:34things right, but they're just missing
  538. 18:35like one or two little things they need
  539. 18:37to dial in, and we help them dial it in
  540. 18:39and everything works perfectly. So
  541. 18:41that's awesome. Um, what would you say
  542. 18:43to somebody who's, you know, kind of,
  543. 18:45uh, uh, is considering joining the
  544. 18:48program, maybe they're in a similar
  545. 18:49situation to you? I think what's unique
  546. 18:51about your situation, you're very high
  547. 18:53level professional. Um, you're a CMO.
  548. 18:56You can probably look up on glass door
  549. 18:57what CMOs make, right? So, you don't
  550. 18:59have to say how much you were making,
  551. 19:01but you know, you can look up on glass
  552. 19:02door how much CMOs make. Multiple six
  553. 19:04figures a year uh for sure or even more.
  554. 19:07And um so you're very busy, very high
  555. 19:09level professional. You only literally
  556. 19:11only had a couple of hours a week to
  557. 19:13work uh uh on your on your side business
  558. 19:17and you made this work. So, what would
  559. 19:19you say to somebody else who's in a
  560. 19:20similar situation to you? They're a busy
  561. 19:22professional. They've only got a few
  562. 19:24hours a week uh to actually do this. Um
  563. 19:26they're considering joining the program,
  564. 19:28but they're they're thinking that, you
  565. 19:29know, I just don't have time to do this.
  566. 19:31What would you say to somebody who has
  567. 19:32that issue?
  568. 19:33>> That was one of the reasons where I was
  569. 19:34like, do I have time? Do I even want to
  570. 19:36do this right now? Is this the right
  571. 19:37time because of that? So, I'm glad that
  572. 19:39you asked that. Um, the reason that I
  573. 19:42join and the reason that you should join
  574. 19:44basically if you're listening is because
  575. 19:46this is going to help you not waste time
  576. 19:50because you get what works. You get all
  577. 19:53the right instructions and so you're not
  578. 19:56going to go spinning and not knowing
  579. 19:58what you're doing because that's what's
  580. 19:59going to waste your time which the time
  581. 20:00is you don't have it. So, this is really
  582. 20:03a timesaver because you're going to have
  583. 20:05somebody walking you through for six
  584. 20:07months, letting you know what you need
  585. 20:10to do, how you need to do it, and then
  586. 20:11optimize it. And at the end, like now
  587. 20:13that I'm leaving the program, I'm done
  588. 20:15with my six months. I I don't I'm I'm
  589. 20:18ready to go. I am ready to blow this
  590. 20:20thing up. And I would not have been able
  591. 20:22to get there if it wasn't for the
  592. 20:24program. I bet you I'd still be spinning
  593. 20:26and not knowing what I was doing if I
  594. 20:28hadn't joined. So, this is really a
  595. 20:29timesaver in that regard. Um, and you
  596. 20:33can go as little or as you can go slow
  597. 20:35or as fast as you want to in the
  598. 20:37program. That is totally up to you. Um,
  599. 20:39you know, one of the one of the things
  600. 20:41that I wanted to do is three times a
  601. 20:43three times a week videos. I couldn't do
  602. 20:45it. I just didn't have the time. So, I
  603. 20:46did it once a week. Still got 37
  604. 20:49clients, so that worked. And now that
  605. 20:51I'm able to leave corporate and do this
  606. 20:53full-time, I'm going to go back to doing
  607. 20:55three days three days a week videos. Um,
  608. 20:58and then I'm I I know I'm going to see
  609. 21:00this blow up. I'm gonna take all the
  610. 21:01learnings that I that I received and I'm
  611. 21:04going to implement it. I'm going to do
  612. 21:06be able to do it more often. And who
  613. 21:08knows, would I be able to do this if it
  614. 21:10wasn't for this program, right? Um so I
  615. 21:12definitely think get off that fence and
  616. 21:14and go join the program.
  617. 21:16>> Love it. Love to hear it. Awesome. Well,
  618. 21:18hey guys, uh go check out uh Andrea's
  619. 21:21channel. Um you can also check out her
  620. 21:23LinkedIn. I'll go ahead and put both of
  621. 21:25them in the description uh below. and uh
  622. 21:28definitely check them out, support her,
  623. 21:29and you know, also if you're interested
  624. 21:31in growing on LinkedIn, of course, we
  625. 21:34teach people to kind of syndicate the
  626. 21:35content from YouTube to LinkedIn, but
  627. 21:36there's definitely a specialized skill
  628. 21:39set to growing on LinkedIn, and there
  629. 21:40are certain niches that work very, very
  630. 21:43well uh on LinkedIn as well. So, if
  631. 21:46you're interested in uh growing on
  632. 21:47LinkedIn, that's what uh Andrea is
  633. 21:49helping people with. So, definitely
  634. 21:50check her stuff out. So, there's a
  635. 21:52secret side of my business that most of
  636. 21:53you have no idea exists. And I actually
  637. 21:56have a coaching program on personal
  638. 21:57branding and growing on YouTube and
  639. 21:59making money on YouTube. This is good
  640. 22:00for complete beginners, maybe even
  641. 22:02people who just want to get a job by
  642. 22:04growing their personal brand, as well as
  643. 22:05business owners, all the way up to
  644. 22:07people who are very advanced on YouTube.
  645. 22:09And they get to work directly with
  646. 22:10myself and my team to help them reach
  647. 22:12their goals. Now, we are opening up
  648. 22:14three to five spots. And this is pretty
  649. 22:15rare. We usually don't have these open.
  650. 22:17We usually only limit them to a select
  651. 22:19amount of people as well, but we're
  652. 22:20opening up three to five spots, and you
  653. 22:21can check those down in the description
  654. 22:23and the pin to comment below. And in
  655. 22:24this program, you will get to work
  656. 22:25directly with myself and other people
  657. 22:27who are highly successful on YouTube.
  658. 22:29Everyone in our program has 100K plus
  659. 22:31subscriber plaques. Just as an example,
  660. 22:33Shawn was able to go all the way from
  661. 22:35being stuck, not making very much money
  662. 22:36on his channel to making over $500,000
  663. 22:39in a single month. Now, that's an
  664. 22:40example of one of my more advanced
  665. 22:41students, but there are lots of examples
  666. 22:43of people starting off from scratch and
  667. 22:44they got to 5K a month or 10K a month,
  668. 22:47etc. So, check that out down in the
  669. 22:48description and the pin comment below.
  670. 22:50And I look forward to working with you
  671. 22:51and see if we're a good fit to work
  672. 22:52together.
  673. 22:53>> And uh thank you so much for uh coming
  674. 22:54on the channel, Andrea. And uh I have a
  675. 22:57feeling that you'll be back on the
  676. 22:59channel pretty soon because you're
  677. 23:00you're going full-time on this. You have
  678. 23:03significantly more time to dedicate to
  679. 23:04it. Probably about 10 or 20 times more
  680. 23:06time. So, I think you're going to get
  681. 23:07results, you know, significantly faster.
  682. 23:09So, I have a feeling you're going to be
  683. 23:11back on the channel. So, uh let's just
  684. 23:13say, uh when you hit certain milestones,
  685. 23:16are we are we going to see you back on
  686. 23:17the channel here in a few months?
  687. 23:19>> It's that's literally going to be my
  688. 23:21goal now. My goal is to be back on this
  689. 23:23channel so I can so I can tell you all
  690. 23:26the stuff that I've done since since
  691. 23:27since today.
  692. 23:29>> Love to hear it. Love to hear it. All
  693. 23:30right. Thank you so much for coming on,
  694. 23:31Andrea. Appreciate you.
  695. 23:34>> Thanks.

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