How I FINALLY got out of Shorts Jail (and went viral) — Transcript

Full transcript

1. 0:00If your views keep getting stuck, you're
2. 0:01not shadow banned, you're just in shorts
3. 0:03jail. I've been there, but then I found
4. 0:04the keys and then I got over 300 million
5. 0:07views and helped thousands of creators
6. 0:08and businesses do the same. Today, those
7. 0:10three keys are yours. Not only that,
8. 0:12you're going to get a free tool to make
9. 0:13sure you never go back to shorts jail,
10. 0:15or jails, there's three of them. Let's
11. 0:17just start with the one where 99% of
12. 0:19creators get stuck, the swipe jail. If
13. 0:22your short stop under 1,000 views, you
14. 0:24failed YouTube's 3-second test. Like
15. 0:26this video.
16. 0:29Nothing happens to make me want to stick
17. 0:31around, which means it doesn't have a
18. 0:32hook. And sure, a hook can get you out
19. 0:34of swipe jail, but wouldn't you rather
20. 0:36just skip all three jails at once? I
21. 0:38mean, that's what the biggest creators
22. 0:40do when they use the triple hook.
23. 0:44That first channel I showed you did have
24. 0:46one video that got out of swipe jail.
25. 0:48See if you can pick out what it did
26. 0:49right.
27. 0:52This one nailed the visual hook. A plane
28. 0:54haphazardly flying through the sky,
29. 0:55that'll make anybody curious, but
30. 0:57nothing else happened. They couldn't
31. 0:59triple hook if they wanted to because
32. 1:00there was nothing else to be curious
33. 1:01about. But let's say there was a reason
34. 1:03to post this, like the plane lands in an
35. 1:05unexpected way.
36. 1:08Here's that version with a triple hook.
37. 1:10One, visual. He already had it, the
38. 1:11plane was there, I just changed the
39. 1:13ending and shortened it up a bit because
40. 1:1477 seconds is way too long. Two, verbal.
41. 1:22Okay, we're good. Three, textual, like
42. 1:25Roblox devs didn't plan for this or
43. 1:27craziest landing ever. It doesn't matter
44. 1:29as long as it amplifies the story. This
45. 1:31video got 61 million views with only two
46. 1:33hooks. See if you can guess which one I
47. 1:35left out. Nobody was buying this man's
48. 1:37food, so he took out his iPhone and he
49. 1:39glued it to the ground in front of his
50. 1:40stand. If you said text hook, you are
51. 1:42correct cuz the subtitles aren't really
52. 1:45a hook. They don't add anything to the
53. 1:46story, not like a caption does, but it
54. 1:49doesn't need a caption because the
55. 1:50visual hook is so strong. A real person
56. 1:53inside a 3D scene stops the scroll every
57. 1:55time, and I know that because my
58. 1:57students keep going viral too, and like
59. 1:5970% of them never made content before.
60. 2:01Hell, one of them just started a new
61. 2:03channel and the first two shorts, both
62. 2:06viral. I think if we added captions, it
63. 2:08would probably be overkill at this
64. 2:09point. And also, I don't want to mess
65. 2:11with the workflow that's paying all my
66. 2:12bills. The point is, you don't need
67. 2:14three hooks if you got one really,
68. 2:16really strong hook. By the way, if you
69. 2:18want results like my students and I,
70. 2:19just go to viral.school. Link's in the
71. 2:21description. Here is another example of
72. 2:25one hook carrying the entire piece of
73. 2:26content.
74. 2:29All right, so first impression, one
75. 2:32really, really strong hook. Seriously,
76. 2:33don't you want to know what's going to
77. 2:34happen after you read that caption? And
78. 2:36of course, the visual's there to back it
79. 2:37up, but without the caption, this would
80. 2:39just seem like a random video from
81. 2:40somebody's camera roll. But they did add
82. 2:42the caption, and because of that, they
83. 2:44passed the swipe test and now you will
84. 2:46too. But be careful because even if you
85. 2:48have a good hook, most creators that get
86. 2:50out of swipe jail fall right into jail
87. 2:52number two. If your short's above 1K but
88. 2:54under 10,000 views, put yourself in the
89. 2:57viewer's shoes cuz you just got locked
90. 2:59up in reaction jail.
91. 3:01Those who escape this jail all have one
92. 3:03thing in common, they understand
93. 3:04perspective. Shorts viewers are not your
94. 3:07friend. They don't care about you or
95. 3:08your job or the game you're playing or
96. 3:10your cat. They Well, they might care
97. 3:12about your cat, but the fact is, you
98. 3:14have to make them care about your
99. 3:16content. The easiest way to do this is a
100. 3:18strategy that comes from the host of my
101. 3:19favorite podcast, My First Million. His
102. 3:21name is Sean Perry. People will only
103. 3:24share or act if they feel something at
104. 3:26the end. The only things people will
105. 3:28share is things that are LOL, WTF, OMG,
106. 3:31wow. There's like seven or eight
107. 3:33emotions that people can tap into. We
108. 3:34don't write a script until we first pick
109. 3:36the emotion, then we'll write a script,
110. 3:38and then we'll go check, do we think
111. 3:39that's going to create this reaction
112. 3:40somebody?
113. 3:40>> Think about the last time you shared a
114. 3:41short with someone or a reel or a TikTok
115. 3:43or whatever. Why did you share it? It
116. 3:45made you feel something and you wanted
117. 3:47someone else to feel that thing that you
118. 3:49experienced. It sounds really weird when
119. 3:51you say it out loud, but that is the
120. 3:52reason. You don't share information, you
121. 3:54share reactions. LOL, wow, WTF, aw, or
122. 4:00or finally, like I really agree. I don't
123. 4:03know, there's not like a three-letter
124. 4:04acronym for I agree. The strategy here
125. 4:07is start with a reaction in mind and
126. 4:09tailor everything in your content to
127. 4:11that reaction. If a line is not going to
128. 4:13get that reaction or it doesn't build to
129. 4:15the thing that gets that reaction, cut
130. 4:17it. Here's an example of wow.
131. 4:24Zach King is everywhere because people
132. 4:26share him everywhere. Here's an example
133. 4:29of LOL.
134. 4:34This video has several cuts in it
135. 4:36because every second is vital to getting
136. 4:38to the LOL. Could you imagine what this
137. 4:40would be like without the cuts? Like him
138. 4:42doing the thing and then like walking
139. 4:43back in and getting the phone. That's
140. 4:45what most creators are doing. Imagine a
141. 4:47Minecraft creator that something funny
142. 4:49happens at the end, but they keep the
143. 4:50first 30 seconds and then they wonder
144. 4:52why they don't get views. All right, the
145. 4:54last example, aw. This is the reaction
146. 4:57that education channels usually go for.
147. 4:59Is 30K view jail a real thing? YouTube
148. 5:01will give you a certain amount of
149. 5:02impressions up to 100, and if you get a
150. 5:04certain amount of engagement within that
151. 5:06100 impressions, it'll give you more.
152. 5:07This is a short I put out a few days
153. 5:09ago. Now, while I didn't film this to be
154. 5:11a short, it still got out of reaction
155. 5:12jail because I packed it with so much
156. 5:14information and chopped out all the
157. 5:17stuff that wasn't relevant to the shorts
158. 5:18viewer, and there was a lot of stuff
159. 5:20because that video was a creator
160. 5:22breakdown for somebody else's channel,
161. 5:24and there were some things that I said
162. 5:25that were for him. But I chopped out all
163. 5:27that stuff because it would have just
164. 5:28wasted the shorts viewer's time. Plus,
165. 5:30zip. Never, ever, ever, ever, ever
166. 5:33think you need to make your short longer
167. 5:35for it to perform better. If you ever
168. 5:37catch yourself thinking, "Maybe I should
169. 5:39say this and that would lead to higher
170. 5:41retention." Stop. You're an evil
171. 5:43villain. If you don't want someone doing
172. 5:44that to you, then don't do it to a
173. 5:46viewer. That's the golden rule of
174. 5:48YouTube shorts, and if you follow the
175. 5:49golden rule, you'll have great
176. 5:51performance. Plus, if you have
177. 5:53competition, a 15-second tutorial will
178. 5:56always perform better than a 40-second
179. 5:57tutorial on the same subject. Even
180. 5:59though I didn't waste any time in the
181. 6:00short, it probably still won't go viral,
182. 6:02and you're about to find out why. Even
183. 6:04if you're not in this jail yet, pay
184. 6:06attention because with what I'm about to
185. 6:07say, you'll probably just blow right
186. 6:09past it. And trust me, you do not want
187. 6:11to get caught in 30K jail cuz this is
188. 6:14the toughest jail to get out of. Cuz
189. 6:15after it, you shoot up to 100,000. This
190. 6:17is format jail.
191. 6:19You didn't get swiped, you made someone
192. 6:21care, but the algorithm stopped pushing
193. 6:23you anyway. Why did that happen? Well,
194. 6:25it's not cuz your ideas suck or
195. 6:26anything, it's just your presentation of
196. 6:28them might, which is why we need to take
197. 6:30a page from THE BOOK OF MOTIVATIONAL
198. 6:32SPEAKER Tony Robbins, everyone. Find
199. 6:34somebody that's already getting the
200. 6:36result and figure out how they do it and
201. 6:38do the same thing. Success leaves what?
202. 6:41Clues. Success leaves clues. If you're
203. 6:44in the format jail, it means that you're
204. 6:46pretty good at everything else, you're
205. 6:48just not taking enough outside
206. 6:49inspiration.
207. 6:50Outliers. You might have heard of them,
208. 6:52but with shorts, it's a totally
209. 6:53different thing. I'll explain here in a
210. 6:55second, but if you haven't heard of
211. 6:56them,
212. 6:57if you go to somebody's channel and they
213. 6:59usually get 5,000 views, but then you
214. 7:01see a million view video, that's an
215. 7:03outlier. If you go to a channel and you
216. 7:05see a bunch of million view videos and
217. 7:07they get a million view video, not an
218. 7:09outlier, that's just what they normally
219. 7:11do. Okay, now, with shorts, it's not the
220. 7:14idea, it's not the video, it's not the
221. 7:16packaging that you need to pay attention
222. 7:18to, it's the format. It's the way that
223. 7:21it's presented. Let me explain. All
224. 7:22right, so here's an outlier that pretty
225. 7:24much anybody can put a twist on.
226. 7:34Is that dude filming himself as two
227. 7:36characters? Okay, so this turns real
228. 7:37meta because like there's another guy
229. 7:39spying on these guys and then that guy's
230. 7:41getting spied on and so on. I just think
231. 7:43this third-person seeing you filming
232. 7:45yourself format is really funny and
233. 7:47anybody can turn it into pretty much
234. 7:48anything. Here's a solid visual hook.
235. 7:51This is day one of dancing 1 second for
236. 7:53every new follower I get.
237. 7:54>> Okay, you don't have to dance, but just
238. 7:55putting your camera in the microwave and
239. 7:57opening it to start, that's a solid
240. 7:58visual hook. All right, here's one more.
241. 8:02This person's going to hate me so much.
242. 8:04Oh, sick. I got here first.
243. 8:06Now I can just chill for a sec.
244. 8:08>> All right, so two different thinking
245. 8:10perspectives. I could imagine that if
246. 8:11you're working at a coffee shop and
247. 8:13you're so nervous ordering, but then the
248. 8:15barista's like super nervous. I don't
249. 8:16know, you can pretty much turn that into
250. 8:18anything that involves two people.
251. 8:19Especially because it'll get the
252. 8:20reaction, "Yeah, totally true. I think
253. 8:22that way, too." There are tools to find
254. 8:24these outliers for you, but the key is
255. 8:26to just find what works and put your own
256. 8:28spin on it. As for that free tool I
257. 8:30mentioned earlier, you have all the
258. 8:31keys, right? But sometimes keys just
259. 8:33aren't enough, which is why I created
260. 8:35the shorts lock pick, the somewhat
261. 8:38unethical guide to breaking out of
262. 8:39shorts jail. It's got every technique
263. 8:41and trick to take your shorts to the
264. 8:42next level. Just please, please use the
265. 8:44tricks responsibly, and if you get in
266. 8:46trouble, you didn't get it from me,
267. 8:47okay? Link's in the description, right
268. 8:49next to the link where you can make a
269. 8:50crap load of money with shorts, the the
270. 8:523D animation thing. If you're wondering
271. 8:54how much money those make, by the way,
272. 8:56take a look at this video right here.
273. 9:00>> [music]
274. 9:00>> Maybe it's on the thumbnail.
275. 9:03That's per month.
276. 9:06>> [music]