How I'd Structure a Sales Page to Convert — Transcript

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1. 0:00Let's get mine supply. Let's look at
2. 0:01this puppy. All right, let me share my
3. 0:03screen again.
4. 0:04I'll keep going until you guys tell me
5. 0:06that you're bored and you want to go do
6. 0:07other stuff. Okay. So, Phoenix
7. 0:08challenge, this is cool. I like the
8. 0:10colors. Designed to help you think just
9. 0:12a little bit differently. Okay.
10. 0:14Um three tasks, six calls, nine days.
11. 0:16Okay. I'm not entirely sure what this is
12. 0:19yet. To be clear. So, I'm just giving
13. 0:21you my my fresh like no idea haven't
14. 0:24seen this before perspective. Okay.
15. 0:26Challenge feedback. I decided to join on
16. 0:28a whim. Okay. Community inspired
17. 0:30creators. Okay, so this is about
18. 0:31creators. So, this is the first time
19. 0:33that I know this is about creators is in
20. 0:34the in the sub this little sub bullet
21. 0:37here. I didn't know this. Okay.
22. 0:39Um
23. 0:40So, you create okay, find myself pushing
24. 0:41boundaries and really look deep. Okay,
25. 0:42lose your speak. I'm not exaggerating.
26. 0:44I'm also really going to do the work
27. 0:45follow that. I'll be right along with
28. 0:46cheering you on. Okay. Okay. Okay, I
29. 0:47forgot. Okay, fine.
30. 0:48Uh I'm guessing this is some sort of I
31. 0:49don't know what this is. Presentation
32. 0:50probably.
33. 0:52Um okay.
34. 0:53Okay. If you're going to do these,
35. 0:54highlight. Yeah, because I'm I'm
36. 0:56probably not going to read this whole
37. 0:57thing. So, highlight the parts that you
38. 0:59want me to to you really want me to
39. 1:01emphasize.
40. 1:05Look inside.
41. 1:06Okay.
42. 1:07Um
43. 1:09Okay. This is I would I would probably
44. 1:10show some of the responses, but this is
45. 1:11this is Does this make me want to buy?
46. 1:13This is always my like Does this
47. 1:15increase the likelihood that I'm going
48. 1:16to buy? I think this is compelling cuz I
49. 1:19actually got to find out what this was
50. 1:20about. So, until until I got to hear
51. 1:22what said
52. 1:23uh community inspired creators. I was
53. 1:25like, okay, this is for creators. So,
54. 1:28looking to change their outer reality
55. 1:29going with inner you ready to do the
56. 1:30work. Okay. Um
57. 1:33Okay. Da da da da Okay, soul sanctuary
58. 1:35community mission to change their outer
59. 1:36reality. Okay, maybe this isn't for
60. 1:38creators. Okay. Um
61. 1:41Your self-doubt, insecurities, your fire
62. 1:43is power. Okay. Okay, journey. This
63. 1:47community is for those who are inner
64. 1:49work ready to heal.
65. 1:51Okay, shadow exploration, useful
66. 1:53prompts, inner child attachment
67. 1:54theories.
68. 1:56Okay.
69. 1:57Okay.
70. 1:58So,
71. 2:00zooming out,
72. 2:02I like the colors.
73. 2:03I like that it's bright. I think the
74. 2:05design stuff's cool. So, that's my
75. 2:07that's my plus column.
76. 2:09My con column is that I'm actually still
77. 2:12like it took me a minute to figure out
78. 2:14in the way that I went through it to be
79. 2:16clear like if you guys are watching what
80. 2:18I'm doing, I probably simulate what a
81. 2:20normal user would do.
82. 2:23Like I didn't look at like think about
83. 2:24this. I'm not
84. 2:26I I didn't look at the copy. I didn't I
85. 2:28looked at all the tiles first and then I
86. 2:30went to the copy. And so, if you're
87. 2:32thinking about order of importance, like
88. 2:34again, if you need to get it done, get
89. 2:35it done. Get it out. Fine.
90. 2:38We're talking about optimization.
91. 2:39Those tiles like if I had to pick, I'd
92. 2:41rather have someone have six tiles and
93. 2:43no words
94. 2:44besides like go go click the link and
95. 2:46join,
96. 2:47>> [laughter]
97. 2:47>> right? Or click the button and join, um
98. 2:49than all words and no tiles.
99. 2:52Okay. So, big picture. That's I would
100. 2:53prefer that if I had to pick between the
101. 2:55two. Um I would I'd want to be much like
102. 2:59So, take this the way I mean it now cuz
103. 3:01I see you're not here.
104. 3:03There's a lot of There's a lot of fluffy
105. 3:06language.
106. 3:07So, I would want to boil this down to
107. 3:09like "What do I get?" All right? So, I
108. 3:13know in the beginning here you say three
109. 3:14tasks, six calls, nine days. I like that
110. 3:16concision. I just didn't really know
111. 3:18what like what the promise was.
112. 3:21And so, if I'm looking through this from
113. 3:23promise
114. 3:24path or promise plan
115. 3:26uh proof,
116. 3:28I right now think it's lacking kind of
117. 3:31all three.
118. 3:32And so, the good news is if you have
119. 3:35members right now who are on here, then
120. 3:37you're already succeeding despite having
121. 3:39all this stuff. So, like again, just for
122. 3:41everyone, this is about making it
123. 3:42better. This isn't saying that anyone's
124. 3:44good or bad. All right? This is like can
125. 3:45we make it better? And this is one man's
126. 3:47perspective on how I would how I would
127. 3:48approach it. So, promise I would start
128. 3:51with that first one. So, it says
129. 3:52designed to help you think a little bit
130. 3:53different. So, I would I would probably
131. 3:56want to crispen that
132. 3:58and just say like
133. 4:00like to use the what we've been talking
134. 4:01about at schools like what the [ __ ] is
135. 4:02the school games? It's like what the
136. 4:04[ __ ] is this is the Phoenix challenge?
137. 4:06Like if you had to explain it to a
138. 4:07toddler and like you couldn't use any
139. 4:09fancy words, a lot of this is jargon
140. 4:11from inside of your world just being
141. 4:13real with you. A lot of this is probably
142. 4:15I'd say insider lingo and will make it
143. 4:17harder to convert outsiders.
144. 4:19Right?
145. 4:20And so, I would try and play down the
146. 4:22language, remove jargon, and clear
147. 4:25promise slide one. My plan is like what
148. 4:28are the elements? So, you have three
149. 4:29tasks, six calls, nine days, whatever.
150. 4:31So, I'd have each of those tiles is
151. 4:33going to relate to
152. 4:35one of the key parts of the plan, right?
153. 4:38And then proof that the plan works. And
154. 4:41the deliverable, ideally in the proof,
155. 4:43should match the promise that I made at
156. 4:45the beginning. So, if I were using the
157. 4:47porn thing, it's like how to quit porn
158. 4:49forever. And at the end it's like,
159. 4:51"Dude, I've been 91 days without porn.
160. 4:53I've got a promotion in my job. My
161. 4:55girl's happy. I just got my first dates
162. 4:57again. I'm getting out there." Like
163. 4:58that's the that's the proof of the
164. 5:00promise. Right? So, just think about it
165. 5:02as one it's just you're you're basically
166. 5:04telling a hero's journey where the
167. 5:06person who's reading is going through
168. 5:07the entire journey in advance. They're
169. 5:10going through what it would look like to
170. 5:12first get the promise, go through the
171. 5:13plan, and then receive the fulfillment
172. 5:16of that promise, which is the proof, but
173. 5:18via somebody else. So, they approximate
174. 5:20or they feel like they get it
175. 5:21vicariously. And that tiny bit of
176. 5:23vicarious promise fulfillment is what
177. 5:26makes them say, "I want it. I'm willing
178. 5:27to buy it. I'm willing to risk my money
179. 5:29in order to live that story out like
180. 5:31that guy did." All right? And so, the
181. 5:33bullets underneath in terms of copy,
182. 5:35we're just saying big headline again,
183. 5:38what's the promise?
184. 5:39Here's the features. This is the plan of
185. 5:41how we're going to get there. And then
186. 5:43the proof you already can relate back.
187. 5:44Again, I don't know what the price point
188. 5:45is. If this is free, Fine. Um, well then
189. 5:48I wouldn't put a calendar here cuz it's
190. 5:49free. Uh, but then you put a PS
191. 5:52statement. I'd still everybody include a
192. 5:53PS statement of who this is for, who
193. 5:55this is not for as a final sign off to
194. 5:57just attract the right people and ward
195. 5:59away the wrong ones. So, hopefully now
196. 6:00that give you a little bit of stuff that
197. 6:02you can work on. Um,
198. 6:04let me know if that that sucks. If
199. 6:06you're not getting as many leads as you
200. 6:07want and your business is demand [music]
201. 6:09constrained, meaning you could service
202. 6:11more customers than you currently have,
203. 6:12then this is [music] for you. So,
204. 6:14marketing is changing and I think ACQ
205. 6:16tends to be on the bleeding edge of this
206. 6:17stuff. We certainly spend the money
207. 6:19to do it, but we also build custom
208. 6:21software and we pay amazing vendors and
209. 6:23very expensive people to figure out the
210. 6:24system that we have right now and I want
211. 6:25to share it with you kind of open kimono
212. 6:27style. If you're not getting as many
213. 6:28leads as you want,
214. 6:29boy do I have the thing for you. Click
215. 6:30below, book call and
216. 6:32hopefully I'll see you in Vegas.