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How I'd scale to $30k/mo in 6 months guaranteed (step-by-step) — Transcript

by Pablo Milandu · 13,230 words · 1,912 segments · language en · Watch on YouTube

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0:02how I'd scale to 30 grand a month in six
0:05months guaranteed step by step. I love
0:0830k a month because that is when you're
0:11rich in my humble opinion. At 30k a
0:15month, there is very little that you
0:16cannot do. 10k a month is nice for
0:19bragging rights. It feels like the first
0:21little milestone. Cool. 20k a month,
0:25sort of like this middle middle point
0:26that you don't really notice. 30k a
0:28month, you got options. It feels like
0:31you can really make your money stretch,
0:32right? Like your bills are paid, your
0:33expenses are paid, and you can kind of
0:35go do whatever you want. But like this
0:38is that's about the revenue milestone in
0:39which your friends will start to notice
0:41and be like, "Hey, you got something
0:43going on, right? It's it's kind of hard
0:45to hide. The money has to go somewhere."
0:47Not reading too deep into this, but I
0:49remember I remember my first 30k month.
0:52My first 30k a month cash collected was
0:54in January of 2024.
0:58great feeling and I want this for you
1:00which is why I'm offering this to you in
1:02this long form video today. Now I have
1:05to say this disclaimer
1:07that I make no income claims. My results
1:10are not typical, right? So this I I
1:12guarantee this for myself and a lot of
1:15this is YouTube framing, but I cannot
1:17obviously guarantee this for you because
1:19I'm not right there with you. I'm not
1:21doing it for you. I don't know your
1:22starting point. You may already be
1:24beyond 30k a month. I don't know the
1:26case. But point being, I like to keep
1:29things very, very straightforward and
1:31and brutally honest in that way. Cool.
1:34That being said, everything I'm going to
1:35share with you in this video is the
1:38exact method that I would use, the exact
1:40method that I still use to this day.
1:42Okay? So, this isn't coming from thin
1:43air. This has all been documented either
1:45on this YouTube channel and past
1:47businesses. Um, I continue to do this to
1:49this day. So, this is from my own
1:50experience. And there are other I'm sure
1:52there are other more efficient routes,
1:53but this is the route that has just
1:54worked for me in these time frames.
1:56isn't honestly much less. So, if you can
1:59take even a little bit away from videos
2:01like this, I'm sure you'll be in a much
2:04better position than you are right now.
2:05And that's my sole wish for you. Okay?
2:08So, there's there's no hidden agenda
2:10behind this, by the way. I just want you
2:12to be able to walk away with this
2:14feeling like you your time was was well
2:17spent on this video. So, we'll talk
2:18about the full spectrum of things. We'll
2:20talk about everything from the mindset
2:23to why people never or typically don't
2:25get to 30 grand a month and maintain it.
2:28We'll talk about the fastest and most
2:29efficient business model, who I'd sell
2:31to, the offer I'd build. We'll talk
2:33about the pricing strategy, how I
2:34package it, the funnel, the content
2:35strategy, how I'd get clients, the sales
2:37process, delivering the service,
2:38building trust, the whole thing. Promise
2:41you we won't skip a beat here.
2:43We'll talk about hiring. We'll talk
2:45about AI employees, metrics I track, the
2:48six-month road map, the biggest pitfalls
2:50to avoid, and then some final advice,
2:53and I think that would make for a
2:54really, really good video. So, we got a
2:56lot to talk about. We're going to dive
2:58straight into it. The first place we
3:00need to start is with the mindset. Okay.
3:06When I watch YouTube videos, I typically
3:08look for like the chapters or like the
3:10press I'll press the summary, the Gemini
3:12summary button. But if you're going to
3:16watch any part of this video, I'd
3:17recommend that you you stick around for
3:19this piece right here. I'll I'll make it
3:20to the point. But the mindset piece is
3:24one of the reason is that's the one
3:25thing that will make or break you. Cool.
3:27So,
3:29I want you to think of revenue
3:30milestones as like
3:34measures of where you're at mentally,
3:37but also with skill set, right? So,
3:41there's a saying of like, oh, you got to
3:42be a a millionaire in the mind before
3:44you become a millionaire in real life.
3:45And it it's true, but it's rather vague
3:47when it's said that way. I think what's
3:50what's trying to be communicated with
3:52that with a statement like that is that
3:56money is a lagging indicator. It'll come
3:58later after you embody that
4:02entrepreneur, right, for for long enough
4:04and you sust and you sustain it. But
4:06think of these revenue milestones as
4:08just levels in a video game. First
4:10dollar, 5K a month, 10K a month, 20, 30,
4:1340, 50, so on and so forth. These are
4:15just levels in the video game. That's
4:16it. Don't take it personal.
4:19It's not personal to you. You just got
4:21to get good enough. And so I can present
4:23all the tactics in the world to you and
4:25I can tell you what to do and which
4:26which button to push and how many
4:28Instagram stories to upload today and
4:31how what to charge so on and so forth.
4:33But then you go off on your own and you
4:36know I'm not there right with you and
4:38and and so there's a mindset that you
4:40got to sort of just get into because
4:42things will come and blindside you,
4:44right? And
4:46the reason why most people don't get to
4:50revenue figures like this is because
4:54everybody's I think I I am of the belief
4:56that most people are capable of this if
4:58they put their mind to it. Cliche I know
5:00but it's true. But on route to that you
5:03have to become someone different. And
5:05the way we become different people, the
5:06people capable of making money like this
5:09is
5:11we are thrown into different tests and
5:14challenges and environments and it's
5:16through solving these puzzles and
5:17equations and persisting through it that
5:19we then become the person who's capable
5:20of making this amount of money. That
5:23being said, most people don't have a
5:25strong enough reason as to why they
5:27should put up with all the non supposed
5:30nonsense and BS that comes on that road
5:32and so they just quit and they decide
5:35that whatever they were doing was better
5:38or easier or more tolerable and that
5:41it's not worth going down that route.
5:44Let me be like break the fourth wall
5:46real quick and just be super honest with
5:48you. Most people who are going into
5:50business should quit. In fact, I look at
5:53my old self and all the things that I
5:54had to go through and I'm like, "Dude,
5:55probably you should probably quit."
5:59But I didn't. And I don't know why I
6:01didn't.
6:03I guess I guess after a certain point in
6:05time, you got nothing. Like there's no
6:07other way to go but forward because
6:08you're in too deep. You've been doing it
6:10for so long. Like I can't go back and
6:12get a corporate job and get hired right
6:14now unless I get hired as like a
6:15consultant or a strategic advisor or,
6:18you know, on a board or maybe a sales
6:20job. I can do that. But like
6:23I'm so far removed from being
6:25employable. I haven't had a boss in 3
6:26years, right? So I have nowhere else to
6:28go. See what I mean? That's what kind of
6:31forces me to have to make something
6:34happen and make money up here out of
6:35thin air, quote unquote. But most people
6:39have an out in the back of their mind.
6:42And part of why I it took me so long to
6:45make my first dollar on the internet. I
6:47didn't make my first dollar on the
6:48internet till I I believe I was about
6:5026.
6:5226 going on 27.
6:55It took me so long because I knew in the
6:58back of my mind that I could always just
6:59go back and get a corporate job.
7:04And so I didn't really have a need to
7:05stick through it. Right? And what you'll
7:08find when when you become this person,
7:11like you'll get to a point where you're
7:13making that kind of money and you
7:14realize that like
7:17you're you're just a totally different
7:18person. And most people who who end up
7:20making this kind of money are just
7:23either delusional or crazy enough that
7:26they kept going through all the times
7:28that they probably were better off
7:29quitting. I I'll just be straight up
7:31with you. Like there are times where
7:34there are times where I'd have to like
7:36I'm talking about working seven days a
7:39week. This is before I kind of crack the
7:40code to modern business and a lifestyle
7:42business, right? Like a healthier, more
7:45sustainable way of of generating money.
7:46But when I was just the mindset grindset
7:49guy, I was like, you know what? I'm
7:52working 7 days a week, 12-hour days
7:54minimum.
7:56This went on for the better course of I
7:58don't know, this was like two two years.
8:01It's no joke. Of course, obviously some
8:03some days where I work less than that,
8:05but for the better course of two years
8:08for sure. And
8:12hey, it can take a toll on you, right?
8:14Like I lost a lot of good friendships,
8:16great friendships, right? That I have to
8:18kind of work at rekindling now.
8:23And like family didn't really get it
8:30and like family didn't really get it.
8:35But
8:39how I like to think about it and and
8:41just know that that's probably going to
8:42it's probably going to happen. Okay. My
8:44job is to not keep keep things from you
8:46now. Now, now like if you if you are
8:49going into the realm of
8:50entrepreneurship, just know that like
8:52you're going to be misunderstood. And if
8:54you're trying to be understood, then
8:56entrepreneur, if you really care about
8:57being understood, then entrepreneurship
8:58is probably not for you. Okay? If you
9:01find yourself constantly having to
9:02explain yourself, there's a there's a
9:05there's some adjustments that probably
9:07need to be made. I I'll say this
9:14there there's a lot of uh priority, you
9:17know, repri re rep prioritization of
9:20things in your life that you're probably
9:21going to need to do
9:24and you're the only one who can do that
9:27for yourself.
9:29No, nobody can really do that for you.
9:32So, you got to think about that stuff.
9:34Okay? But I'll tell you this. If you
9:38just stick with it,
9:42you will get there.
9:45It might take time. It might take longer
9:47than 6 months. I think the healthiest
9:50attitude and most and and and best
9:52attitude you can have is even if this
9:56like I'm just going to do this and put
9:57my head down for 6 months and not pick
9:59my head up, not look around for 6
10:01months.
10:04I don't know the things that you have to
10:05give up, but this has to be important
10:06enough for you. That's all I can say.
10:09Okay? You can't like halfway yourself to
10:11success.
10:17And the version of you that wins is the
10:19version of you that's like, "Okay, well,
10:21even if
10:23I I pick my head up in 6 months and like
10:25I'm not where I want to be yet,
10:28then
10:31that's fine. I will still keep going.
10:34And if that's your attitude, then then
10:36then you'll be good to go. Okay? Like I
10:38like I don't the the the I work with a
10:42lot of business owners or who pay me who
10:44pay me for guidance
10:46and
10:49the people who win are the people who
10:50just last outlast everyone.
10:53So much of business is just being the
10:54last man standing. If you can or last
10:57person standing, if you can just be
10:59that, then you will be fine because it's
11:01it's just a set of it's a it's a list of
11:04hurdles or checkboxes that you got to
11:06check off. And then once you do all
11:08that, you're at 30K a month.
11:10And you will you will stay below 30K a
11:13month until you learn all the lessons
11:15that that revenue band has to teach you.
11:20It's got lessons. Think of like think of
11:22like 10K a month as like there's there's
11:24a boss. So when you beat the boss, you
11:25okay, now you get to 10k a month. Now
11:27you're at the next level of the video
11:28game. When you beat this boss, you're at
11:2920k a month. So on and so forth. That's
11:32it.
11:34That's it. For me, my friend, it took me
11:36a long time. Like I just I just told
11:37you, you know, and then I would hit it
11:40once and I couldn't do it again. Then I
11:42figured out why I couldn't do it again.
11:43And I was just but willing to figure it
11:45out, but I also had nowhere to go. Okay?
11:48So in the times in which I did have an
11:50out, I took the out. In the times in
11:52which I didn't have an out, I didn't
11:54take the out. Like, I just pursued
11:57relentlessly. And it meant that I had to
11:59move back into my mom's basement. Like,
12:01it meant a lot of different things.
12:03It meant a lot of different things that
12:05people on YouTube probably won't
12:08tell you. No shade to them. It's
12:10sometimes we just don't even think about
12:12sharing all these things.
12:15Now, on the flip side of that, it could
12:18be this really great joyful lane if you
12:24just follow the structure of what I'm
12:27sharing with you because I'm trying to
12:29have like it's it's going to be a hint
12:32of both. But like if you just kind of
12:34digest what we talk about on this
12:35channel, you'll be you'll be able to
12:37avoid most of the stuff. But I I can't
12:39force you to do anything, nor can
12:41anyone. Okay? So, just don't be that
12:44person who's like, "Oh, yeah. I'm yeah,
12:46I'm going to start it next week." And
12:48the next week comes like, "Yeah, I'm
12:49going to start it next week." Yeah. And
12:50next week comes like, "Oh, yeah. I've
12:51been thinking about it. I just don't
12:52know where to start." Don't be that
12:54person. Nobody likes being around that
12:55person. You don't like being around that
12:57person. So, don't be that person. Don't
13:00because you're you're playing with
13:02potential and everybody can see it and
13:04everybody can sense it and so can you.
13:06And then you just get frustrated because
13:07you're not there yet. Don't be that
13:09person. I was that person for a long
13:11time. I also thought that I was I also
13:13believed that I was being being I also
13:15believe that I was being productive, but
13:17I wasn't because I had entrepreneur in
13:18my Instagram bio,
13:21but I never actually made a dollar or
13:22sold anything. So, I trust that you're a
13:25lot more you're a lot you're probably a
13:27lot further ahead than I was.
13:30Cool. So, just
13:33let that simmer a bit.
13:37Now,
13:39there's only so much that I can say
13:40about mindset. Like I have I have one of
13:42my one of my best or favorite videos
13:44that I've ever put out is the mindset.
13:47Well, there's two. Your first million
13:48dollars is war.
13:50I think there's a healthier way of
13:52talking about that now. And then the
13:53second is the mindset behind making 600
13:55grand a year. You should watch those.
13:57They're on my channel.
13:59They're my old style of videos where I
14:01was reading through a document, but like
14:02you should watch those. They're cool.
14:05All right. So, that's the mindset behind
14:07like required to hit 30K a month. In
14:09summary, there's so much I could talk
14:11about and it would be custom to you if I
14:13was in front of you,
14:16and that's a bit of why most people
14:18never get there is just cuz they don't
14:19want to tolerate all the things to get
14:20there. If you have the intention to
14:22learn how to catch a ball, you're not
14:25you're going to miss it. You're going to
14:26not catch it a few times, but like your
14:28your brain is sort of going to calibrate
14:30and coordinate your hand motion and
14:32right your eye hand coordination is
14:34going to get tighter and then you'll
14:35naturally be able to catch the ball.
14:39Same thing with
14:42learning how to like cut your hair or
14:44whatever. And then the same thing with
14:46learning how to hit 30K a month. It's
14:48it's this thing that your brain is
14:49coordinating and it's naturally solving
14:51all these problems consciously and
14:53subconsciously.
14:55So give yourself time. You are going to
14:58get there. If your intention is to turn
15:00the car left, you are going to turn the
15:02car left. It just so happens that with
15:04making money oftent times when the money
15:06appears in your hands it's a bit
15:08delayed. But so long as the sustained
15:10intention is there,
15:12mark my words, you'll get there. I just
15:15don't know. Like some people think that
15:17they have the intention but they they
15:19don't. They just they're doing other
15:21things.
15:22If you do the thing that brings you joy
15:25and the thing that lights you up, the
15:27thing that you can just talk about for
15:2920 or 30 minutes at a time, that's the
15:31thing that lights you up or the that's
15:32the thing that like you you got a bit of
15:35a a healthy ego with. It's like, yeah,
15:37you know, get out the way. Let me you
15:38know, let me show him how it's done.
15:40That thing that you know more about than
15:42most people, that's the thing that you
15:43got to dive into. I'm I'm fasttracking
15:45you right now and talking about niches
15:47and offers, but that's
15:52that that will allow it to be enjoyable
15:54too, right? And like I've been talking
15:56about on my channel, like you can have
15:58you can let's bring back the 4hour work
16:00week or the two hours a day sort of
16:02schedule, right? Like you can do that.
16:04Cool. So that's why most people never
16:06get there.
16:09Important. Now, the fastest business
16:11model to get there.
16:16Uh, okay. So,
16:22I've seen this done in a couple of ways.
16:26This all depends on how good you are or
16:29or what you're good at.
16:31So, I like my my the business model I
16:34would use
16:36is kind of like this one right now where
16:39I put out a bunch of content to build
16:42trust and then when there is demand for
16:46an offer and like I'm getting requests
16:48from people for my assistance, then I
16:50would help them, right? I would guide
16:52them or coach them in my realm of
16:53expertise, which the thing I'm really
16:55good at, which just happens to be
16:57business and scaling and growing
16:58businesses,
17:00online businesses to be specific.
17:03It could also be like mindset coaching,
17:06which I had in my last business, right?
17:09Which is which is really cool, by the
17:10way. And I I I have this deep desire to
17:13combine it into what I'm doing. But
17:14point being, I would I would I would
17:16sell my expertise and guide people.
17:18Cool.
17:21You could also I also have an agency
17:24right which in which we it's it's
17:27bundled under one company but like we
17:29have done for you offers in which case
17:30like we'll just do the offer for the
17:32business we'll just get the business
17:33more clients for example right or we'll
17:35just script out their ads or we'll we'll
17:37do their YouTube content strategy for
17:39example right
17:46but point being let me not let me not
17:47like taint the direction of this video.
17:50I honestly think the fastest the the the
17:52model to get there in 6 months
17:54guaranteed would be would be something
17:56like this. And I I did this when I was
17:58starting my agency. I would
18:02I would make sure that I I I would
18:05identify the areas in which I have
18:06actual expertise. So that just means
18:10what can I sit down and talk about for a
18:12good 30 minutes at a time
18:16that the thing that like I actually care
18:18to talk about because remember you're
18:19going to got you're going to have to
18:20persist for a little bit. We're talking
18:22about six months here, right?
18:25You don't want to talk about the thing
18:26that you just discovered yesterday
18:28because that's a bit of like a
18:30you're just flirting with it, right?
18:33Talk about the thing that you have
18:34really been through. For example, like
18:38in looking back, the business that I
18:40should have started was when I got a
18:42staffing when I landed an account
18:44executive job in staffing and
18:46recruitment. So, I became like a a
18:48recruiter.
18:50I would 100% have either started my own
18:53staffing and recruitment agency or I
18:56would have shown people how to get into
18:58staffing and recruitment like like
19:01highlevel executive staffing and
19:02recruitment.
19:04That's what I would have done. Or when I
19:07got my tech support job, even though it
19:09was just tech support,
19:12which was the last job I ever worked, I
19:14100% after that business, if I could
19:17have done anything else, just so having
19:18my a education business took off and I
19:21was selling my expertise.
19:24But I,000%
19:25would have shown people how to get jobs
19:27in tech.
19:29I would have helped them with their
19:30resume. I would have helped them with
19:31like their branding and shown them what
19:34like certifications they needed to get
19:36and courses they needed to take to
19:37upskill and like I would have made a
19:39whole
19:41like a not a boot camp but like a one of
19:44those I don't know what they call it
19:46like those skill stack programs
19:48something like that right and help
19:50people land jobs and like literally help
19:53coach them on the interview process
19:54thing things like that
19:56point being I would not underestimate
19:58the things that I've been through
20:01and I would always help the people
20:04right behind me. So help everyone behind
20:07me all the way up until like right
20:08behind me to the point where like the
20:10thing I that I accomplished last quarter
20:12qualifies. Cool. So that's that that's
20:15technically the fastest business model.
20:20There's agency as well. Like agency the
20:22ceiling with agency is depending well
20:24depending on what you do on the brand
20:26side, right? Cuz if you do if you do a
20:27lot of consistent long-term work on the
20:29brand side,
20:31you're we're talking about like you
20:33could become like the face of your
20:35industry, right? Like like this is how
20:37like guys like Alex Horoszi and Myron
20:39Gold like people always talk like I get
20:41this comment a lot. It was like, well,
20:43if you if you're making, you know, this
20:45money and you're making good money, why
20:46do you why do you post content?
20:49It's the same reason why Gary Vee, who
20:52does hundreds of millions of dollars,
20:54posts content? It's the same reason Alex
20:56Hermosi who does hundred millions of
20:57dollars post content. It's the same
20:58reason why Myron Golden who does tens if
21:00not hundreds of million dollars post
21:02content. It's number one just more money
21:06and then number two it means less people
21:08can compete with you because in order to
21:10compete with you they'd have to go and
21:11make a ton of content. And so the
21:14ceiling is really high, don't get me
21:15wrong, on like selling your expertise
21:18and and building a lifestyle business,
21:19which is cool and it's nice and
21:23work two hours a day. I'm going to bring
21:25my camera to the to the beach, by the
21:26way, next time I go on vacation. And
21:29well, the sound of the water might be
21:30too loud, but I I'd like to incorporate
21:33more vlog stuff. I think would I think
21:35that would be cool, but I also don't
21:36want to be filming on my vacation. But
21:38point being,
21:41I should pull the curtain back on like
21:42what life is like at these revenue
21:44milestones. U but agency ceiling is also
21:47like you can you can you can exit
21:49easier. Very rarely do people do that.
21:52Um
21:55it's just a lot of moving pieces that
21:57like I'm not really a fan of in the
21:59traditional sense. If I was going to do
22:00it, it would be done for you offers
22:02bundled under one company. I lead with a
22:06done with you and like I can do done for
22:08you on the back end if they want to pay
22:10me more. So for example, person reaches
22:12out to me and they're like, "Hey, can
22:14you help me scale from 20 to 40k a month
22:16or can you help me like install an AI
22:20cold email system in the business or
22:21whatever it is?" Cool. Absolutely. I can
22:23show you how to do it. I'll guide you.
22:25Let's meet twice a week. Something like
22:26that.
22:29And then
22:31they might just be like, "Oh, I don't
22:33want to have to push the buttons myself.
22:34can you just do it for me same way I did
22:36at at the agency and I'd be like
22:39absolutely we can totally do a done for
22:41you setup here it would just be this
22:44much more so that's how I would do it
22:46that would be my model cool I wouldn't I
22:49probably wouldn't go all the way in
22:50terms of just selling courses like just
22:52do it yourself unless it was something
22:54so
22:56like they can get results like clockwork
22:59meaning like it's it's unreasonable for
23:03them to not get results. So like putting
23:05together like a piece of furniture for
23:07example with a manual like it has to be
23:08that good.
23:10Other than that like I just put out all
23:12the information on on my YouTube for
23:13free and then cuz most people can't get
23:16results from like just individual
23:19courses and watching videos like they
23:21typically need some sort of support and
23:24that's what I would want too. Cool.
23:28So that's that's the model I would
23:30that's that's honestly the fastest model
23:32and I'll tell you like the road map
23:33later on in this video, but that's the
23:35model that I go with. It's it's never
23:37not worked and it's always opened up the
23:39door for me to do agency work or done
23:41for you work on the back end if I want
23:43to to just charge more money. Cool.
23:46So So who I'd sell to
23:50typically looks like the old version of
23:53me. So the version of me from like I
23:56don't know
23:58something like 3 to 6 months ago maybe
24:00up to like two or three years ago.
24:01Right? So there's always like people
24:03there's always complete beginners in the
24:06thing and then there's people who
24:07already do the thing that are looking to
24:09do it better. Right? So, there's people
24:10who are looking to learn how to play
24:12guitar for the first time,
24:15and there's people who already play
24:16guitar, who are looking to,
24:19you know, looking for some like advanced
24:21skill set or looking to learn how to
24:23build their own guitars or something
24:24like that. Those are the the two general
24:26ICPS that you're always sort of
24:27entertaining or like that you always
24:30could go for.
24:33And
24:35if you go for the more advanced person,
24:37just know that you're going to attract
24:38the complete beginner. Right? So in
24:42these pieces of content, I'm t I'm
24:44typically talking to myself who has
24:47already had some success in business. So
24:49I actually have the screenshot of myself
24:51when I was in an Airbnb. I had already
24:55hit 30K a month. I was hovering I was
24:58hovering between like 25 and a bit over
25:0030k a month in cash collected. So, we're
25:02doing a lot more than that. Gross. I had
25:04the picture of myself when I was in the
25:06Airbnb. I had just moved out of my
25:07parents house. I' gotten out of debt.
25:10The whole nine. It was great.
25:13And when I make these videos, and if you
25:15see me looking down, it's cuz I'm either
25:17looking at my notes or I'm looking at
25:18that picture of myself and that's who
25:20I'm talking to so that I can make this
25:22video very tailored. And I just know
25:24that there's other people who are in my
25:25position who are at that 20 30k a month
25:28mark, right?
25:34I find that if you talk to your old
25:36self, it's very hard for you to miss in
25:39terms of your messaging. Like this is
25:41how so, you know, I get asked like,
25:43okay, how do I like what's the what are
25:46the secrets to growing on YouTube and
25:48doing well, right? I just had a couple
25:50of viral videos. Our our my video views
25:52like tripled. Thanks God.
25:55my video views like tripled in the last
25:58couple of weeks or so, like average
26:00views per video.
26:03I think a lot of that is just focus of
26:05talking to the same person and then
26:07they're playing around with everything
26:08else, but like I know exactly who I'm
26:10talking to and so this video resonates.
26:12And then there's a lot of people in the
26:13comments who are in the same position as
26:15I was, right? Maybe earlier on in their
26:17journey, doesn't matter, but there's a
26:20lot of people who are in the same
26:21position as you were. Point being who
26:23are looking for someone like you to
26:25guide them and who are willing to pay
26:27you.
26:28And I think the idea of like selling
26:30your information on like why you know if
26:32you're making a lot of money in the
26:33business why are you selling your
26:34information? I think that idea is so
26:36dated
26:38and probably the thing that keeps people
26:40broke. Reason being is because
26:45if I'm going to guide you to make money,
26:47I'm going to ask you to be open to all
26:48the ways that you can make money. I'm
26:50going to encourage you to put out a book
26:52kind of like Alex Ramozi did. Alex
26:54Herozi put out three, right? I'm gonna
26:57or Gary Vee put out a like all these
26:59guys put out books. Myron Golden has
27:01like three books. Two, three. Like I'm
27:03going to encourage you to sell your
27:05expertise. Sell this information, right?
27:12because all those and like if you can
27:13genuinely help people get results is the
27:15key because people tend to get on here
27:18and like they talk about expertise that
27:19they never amass and I get it. It's
27:20tainted everything. That being said,
27:24if you can genuinely help someone
27:28navigate the before to after journey,
27:32those testimonials,
27:36first off, they're in a much better
27:37position and they're eternally grateful
27:38for you. Second, those testimonials go
27:42so far in helping you with your primary
27:45whatever you want to do, right?
27:48And if if if if people want to pay you,
27:51why would you turn them down? It's it's
27:54it's such a
27:57it's such an obvious thing for everybody
27:59who actually makes money, right? The
28:01short answer is you make more money and
28:03then more like other people get help,
28:05right? But I get I get where people come
28:08from. It's just such a flawed and and
28:09and dated perspective that doesn't work
28:12in 2026 forward. I think the name of the
28:16game here moving forward is money wins.
28:20Money wins and make a lot of money and
28:23then help people, right? Help people and
28:26do good work and build trust and
28:28everybody's happy. People will be asking
28:31how they can pay you if and that's how
28:33you know you're doing something right.
28:35Right. So when I when I was building
28:38Vintage Scale, my AI cold email agency
28:40in 2025, I was putting out content every
28:42single day, just documenting what I was
28:44doing, my client results, the highs and
28:46lows and places where I fell short, so
28:48on and so forth. I was just documenting
28:50every single day. And as I continue to
28:53publish my client results,
28:56something amazing happened.
29:00There would be these videos that would
29:02be outliers and get more views and I was
29:04also aggressively promoting myself. But
29:06I started to get a ton of comments on
29:08YouTube and especially on Tik Tok of
29:10like, hey, how are you getting these
29:13results for yourself? How are you
29:14getting these results for your clients?
29:15How can I start? Show me the method so
29:17on so forth. And so I put out not one
29:19but two free 7-hour courses. Those are
29:22the the the first original course as of
29:25today's date is the most popular video
29:27on my channel.
29:28Can you imagine how long it took me to
29:30create a free 7-hour course? I hadn't
29:32asked to get paid. People got amazing
29:35results from that course. And on top of
29:37that, it only boosted people's desire to
29:40want to work with me and to pay me.
29:42Literally, the comments are still there
29:43and it's people like it's people asking
29:45me, "How can I work with you? What is
29:46your rate? How can I pay you? How can we
29:48work together one-on-one?" At that
29:50point, you'd be stupid to say no. But
29:52also, the takeaway is that's how you
29:54know you're doing something right. So,
29:55if you lead with value first, then all
29:57that other chatter fades away. And
29:59that's what I want for you is and to all
30:02of my content that I'm sharing with you
30:03is to get you to believe in yourself to
30:06and to buy into your own ability to
30:08create a beautiful life for yourself
30:10because you can do this. You can do this
30:12in 6 months if you're serious about it,
30:15right? And if you're humble enough to
30:16recognize where you might be falling
30:18short, what is what your limiting
30:20beliefs are, what the obstacles are, and
30:22then to, you know, either either consume
30:25the content of someone who has done it
30:27or get with someone who can guide you
30:29down that route. But point being, you're
30:31capable, right? There's just a lot of
30:33chatter in other people's beliefs about
30:34how your life should look like. And the
30:37one thing about me that I can safely say
30:39is I never or for a long time I allowed
30:42other people to dictate what my life
30:44should look like. Oh, I should go down
30:45the corporate route or I should go to
30:47school or I should do this that the
30:49third.
30:50For the last three years go, you know, a
30:53bit more than three years, nobody has
30:54told me. I I haven't allowed anybody to
30:57tell me what my life should like should
30:58look like.
31:00I just did what felt
31:03right for me and I made a lot of
31:05mistakes.
31:09I ended up making a lot of money but
31:10found myself in a position where I
31:12didn't actually enjoy my life.
31:15But that being said, I'm here now and
31:17it's brought me to where I am today with
31:18all this knowledge and I've been able to
31:20guide a ton of people to making way more
31:23money.
31:25And the testimonials are there, right?
31:27They speak for themselves. Like those
31:29folks are internally grateful for my
31:30help. And I want you to imagine that for
31:32yourself. You're in a position where
31:34you're making a ton of money. You have a
31:36great name, a great reputation, and you
31:38also have a ton of people who've who
31:40you've actually helped make a lot more
31:42money, and they're eternally grateful to
31:43you. That's what happens when you are on
31:46the path, like the right path. You
31:48create the path that that brings you joy
31:51and that actually
31:54that you care to pursue and that
31:55actually makes you light up. Cool. I
31:57went off on a little bit of a tangent,
31:58but that's really really important. So,
32:00that's who I'd sell to. That's sort of
32:02the offer I'd build. I'd play around
32:04with if I have no clients and I'm go I'm
32:06looking to go all in and I'm looking to
32:08do like straight up we're gonna work a
32:10one-on-one. It's gonna be the most
32:11direct access to me so that number one I
32:14can do the most to ensuring that they
32:16get results. Of course, I can't
32:17guarantee it for anyone because I'm not
32:19physically there with them or I'm not
32:20doing it for them. But if I'm selling my
32:22expertise, I'm like working with them
32:24one-on-one straight up. It's also going
32:27to allow me to charge a lot more. But
32:29I'm because I'm selling my time, but I'm
32:32working oneon-one.
32:34Cool. It's probably going to look like
32:35at le
32:39$5,000 plus. Now it's it's way more than
32:42that, but it would be one-on-one direct
32:45access for a limited amount of time.
32:48Anywhere between 30 days to 30 days to 3
32:51months. So 30 to 90 days. That's a good
32:53amount of time to help people get
32:55sufficient results or at least put them
32:57on the path, right?
33:01That would be my offer.
33:03And um if I'm running my agency, then
33:06I'm doing like I'm just helping people
33:07get clients. That's it. So, if I still
33:09have a lot of folks who run AI marketing
33:12agencies who watch this channel and like
33:15I've been trying to push them to do
33:16consulting offers, but also like another
33:18offer I would do to get my foot in the
33:20door if I wanted some free clients is I
33:22would do a cold email to help people get
33:25clients to help these businesses get
33:26more clients. But that aside,
33:30that aside, that's the main offer I
33:32build and then my price. So I would come
33:35out minimum minimum like for my like
33:41the absolute bar here
33:45is
33:47$5,000.
33:51I wouldn't do a low ticket like
33:53membership community like a like a $50 a
33:57month thing. Reason being is because
33:59we're talking about 30 grand a month. So
34:01to sell 50 like to hit 30 grand a month
34:04selling a $50 a month offer you can
34:08imagine you got to sell a lot of those.
34:09It's like I don't know some someone do
34:12the math I don't know 150 of them I
34:15don't know something like that. The main
34:17thing with pricing is
34:21okay like principles two general
34:24principles the more you charge the more
34:26you'll make. The more you char the more
34:28you charge, the more better things
34:30happen. When you charge a lot, bet good
34:32things happen. Cool. You attract more
34:34serious clients.
34:37You
34:39also are more motivated to go out of
34:41your way to deliver the best results.
34:43You can now also afford the time to help
34:45them. They are also more invested. Good
34:48things happen when you charge a lot.
34:50Cool. You can also scale the business.
34:54Second thing with pricing is you always
34:56want to test pricing. So when I was
34:59first starting business
35:03that used to get me caught up was like,
35:05I don't know how much to charge. I don't
35:07know how much to charge. Should I charge
35:10$20 for an ebook? Should I charge $50
35:13for an ebook? Should I charge $100 an
35:15hour? Should I charge $200 an hour? The
35:19overarching point here is you just have
35:21to test.
35:23What I say in this video might work
35:25right now. It may not work in a week.
35:27That's how fast the market shifts.
35:32You should always just be experimenting
35:34with pricing.
35:35Cool. So, I my first ever product I sold
35:38on the internet was a $20 ebook.
35:41Soon after that, I raised it to like $47
35:44or $50, something like that. I about
35:46doubled it.
35:48or more than doubled it.
35:51Your pricing should you should always be
35:53playing around with pricing, but you
35:54should have a minimum floor. I I told
35:56you my my minimum and what I would how I
35:59would guide you as well. Cool. So,
36:02that's the pricing strategy. This not
36:04not too much of a strategy. Trust me, it
36:07gets deeper, right? Like if we're
36:10talking about like webinar funnels and
36:12things like that and you know we talk
36:14about breaking even on the front end and
36:15then ascension offers and then premium
36:18offers and and then continuity offers
36:20and we can go that deep if you want. I
36:22got a whole lecture on it literally.
36:26Uh
36:30but for right now this is just the
36:32minimum talking about how I'd scale to
36:3430k a month in six months. I'm probably
36:35not running webinars, right?
36:38I may run one like closer to the
36:40six-month mark, but I'm not. I'll talk
36:42about the road map, but I'm really just
36:43like I I'm just doing straight up
36:47onetoone offers and then depending on
36:49how much traffic I get because we'll
36:50talk about the road map and posting
36:52content, but I'm I'm really focused on
36:54one-on- ones if not like very intimate
36:56group settings. Cool.
37:00And if you do the math, like I always
37:02recommend that you do the math because
37:04you might be in a niche that's like way
37:06smaller than mine, right? I started off
37:08with agents like cold email and cold
37:12email agencies and then and and
37:15businesses who are looking to get more
37:16clients and like AI cold email. That was
37:18my niche. So it went from cold email
37:22and cold email agencies to AI cold email
37:25and AI cold email agencies
37:28and then it went to like AI marketing
37:29agencies and then now it's more just
37:32overarching business strategy for people
37:34who want to sell their expertise online
37:36and um there's also like the actual lead
37:39generation and a cold email component to
37:41that as well. But like you might be in a
37:44bigger or smaller niche than I am and
37:45that might affect your pricing. The
37:46point here is test the pricing and do
37:50the backwards math. So 30 grand a month,
37:52right?
37:54Let's it's all math. Let's make it
37:55really practical. 30 grand a month at a
37:58$5,000 offer. How many clients do you
38:00ought to close? Six, right? You're
38:02probably not going to close all of your
38:03clients. So you're going to have to book
38:05a a little more than six calls a month.
38:07It might look like 10, 15, right? And
38:10we'll talk about how to do that. A lot
38:11of that is from posting stuff like this.
38:14And actually, you're only going to get
38:16you're only going to make it to this
38:18revenue milestone if you actually care
38:19about your clients, if you actually care
38:22about getting them results. And to care
38:24about getting them results, you have to
38:25be in in a you have to be in a niche
38:27that you actually enjoy that the thing
38:29you talk about naturally. Like I can I
38:32got a friend who's really interested in
38:33cycling. I can help him make 30 grand a
38:36month easy
38:38if he were to just upload with some like
38:40meta glasses, especially because I got
38:42the new meta sports glasses. just upload
38:44your footage on here and then offer like
38:48cycling
38:50guidance cuz I would literally watch him
38:52go from nothing to like he does like
38:56like he cycles like really really long
38:59distances
39:00easy easy like little little niches like
39:03that you can really dominate. It gets
39:05tougher to dominate in niches like this
39:07but like the nice thing about putting
39:09yourself out there is the natural
39:12differentiator is you. There's nobody
39:13who looks exactly like me, who talks
39:16exactly like me with my
39:20unique set of expertise. Like all those
39:22things put together makes for a really
39:24unique combination. Same thing for you.
39:28So, how I'd package the the offer ads,
39:30it it just be straight up simple
39:32one-on-one if not intimate group
39:33setting. Not doing any like long six
39:36months offers. It would be like one to 3
39:38months max, maybe four. But I like I
39:41like I really like 30 days depending on
39:44how good you are. And like we we can do
39:4830 30-day month offerings all day. Uh
39:51you can do 3 weeks even. You can do 90
39:53days. Play around with it. Cool. But
39:55don't think that like there's this thing
39:57that's going to happen where if you're
39:58not used to charging a lot, you're going
39:59to feel like you need to
40:02overextend yourself and like stretch the
40:04timeline. Don't don't feel like you need
40:05to do that, okay?
40:08Because what happens is most people get
40:10the bulk of of their results and the
40:12bulk of the things that they need to do
40:13from the first 30 days.
40:16After that, people start to take it less
40:18seriously and so it becomes a bit of a
40:20waste of time for a lot of people. So
40:23that's what I do. That's how I package
40:24the offer. Now let's talk about the
40:26funnel. So funnels are not like what
40:28they used to be. So I have built
40:31automated webinar funnels which print. I
40:35have built call funnels. Those are the
40:38bread and butter. It's just, you know,
40:40little VSSL or something application,
40:42book a call. But like they they look a
40:44little different now. I built DM
40:45funnels, but
40:48honestly, my best funnel is
40:54my my like a funnel that I would run
40:58right now is is like YouTube
41:01to some sort of
41:03application.
41:05I'd probably have a newsletter there,
41:06too, but like that's for another day.
41:07That's those are secondary pieces, but
41:09it would be like YouTube.
41:12That would be my top of funnel. And then
41:14I had I'd have t I'd be if I'm if I'm
41:16starting from scratch, I'd be doing
41:18short form content, too. Like I'd be
41:19doing Tik Tok, Instagram for sure, but
41:22I'll just re re-upload the videos from
41:24Tik Tok onto Instagram. But I'd be
41:26uploading like three to five times a day
41:28on Tik Tok, one YouTube video. Uh I'd be
41:32recording one YouTube video a day, but
41:34like I'd upload maybe three YouTube
41:35videos a week, two to three a week.
41:39And then
41:46I would just straight go to an
41:47application
41:49and then I'll call and then I'll close.
41:52That's it. That would be my that would
41:54be my funnel. I wouldn't have some fancy
41:55like webinar.
42:00Like I I can show you how to build one,
42:01but like I'm not a Those are those are
42:06those are okay. I think if you really
42:08want to hit
42:11this amount, 30 grand a month, you you
42:14need a strong content base. So, strong
42:17top of funnel. So, you like you got to
42:19be super active posting content or you
42:22got to learn how to run ads. And I can
42:24teach a whole college lecture on ads as
42:27well. That's not going to be taught on
42:29this video. That's going to be its own
42:30separate video. Okay?
42:33Ads. With ads, you can print 30k a
42:35month, no problem. But like you have to
42:37get good at it. You got to get good at
42:39it. And then you also got to have like a
42:41strong webinar or conversion sequence
42:44VSSL at the bottom. And like you don't
42:46want to start with running ads. You want
42:47to make sure that it does well with
42:48organic content first. That's the key.
42:52That's part of why we're not talking
42:53about ads right now because you got to
42:54be good at organic content. And the way
42:56you run ads successfully in 2026 onwards
42:59is to h do well with organic content and
43:03then use that as a base to run ads.
43:06In other words, like you take good piece
43:08of performing organic content and then
43:10turn those into ads. That's typically
43:13what you want to do. Unless your offer
43:15is just a straight up cold traffic
43:16offer. Getting into the nitty-gritty
43:18now. Uh and that's a separate
43:20conversation. But keeping the focus
43:23here, that would be my funnel.
43:26YouTube
43:29and I probably do Tik Tok in the link in
43:31my bio for Tik Tok. The link in my bio
43:34would be my YouTube channel. So it go
43:36from like short form content to more
43:38long form content where they can binge.
43:40My goal here is just to get people to
43:41spend as much time with me as possible.
43:43Like that would be my goal in scaling to
43:4530 grand a month because this is all
43:46about trust. like if they're going to be
43:48paying you this much, just understand
43:49that like they they got to trust you and
43:53they're only going to pay you to the
43:55extent that they trust you. And so my
43:56goal would be to get people to spend as
43:58much time with me as possible to decide
44:00for themselves if I'm their person or
44:02not. To decide for themselves if they
44:03trust me or not. You'll never see me get
44:05on here and try and persuade people to
44:07pay me.
44:09I don't need it. I don't rely on it.
44:11It's not something that I need. Like I
44:12don't got to sell anybody anything. I do
44:15just fine.
44:18That being said, a lot of people who
44:21watch this content end up becoming
44:22clients for the business, right? Done
44:24for you or done with you in some sort of
44:26coaching setting, right?
44:30But
44:32if you want to hit 30 grand a month, you
44:34got to give yourself a fighting chance.
44:35And you got to allow people you got to
44:39allow people the time they need to
44:41formulate their own opinion on you. And
44:43just know that it's their opinion. Not
44:45everybody has to work with you for you
44:46to make this kind of money. You only
44:47need six of them a month if you're if
44:49you're charging five. If you're charging
44:52six grand, you only need five of them.
44:54If you're charging eight grand,
44:56you only need four of them,
44:59right? So on and so forth. So that's the
45:02funnel.
45:05That's the funnel. I'm not doing too
45:06much I'm not doing too much outbound.
45:08I'm really really not honestly. Not Not
45:11in the way that I understand business.
45:14when if I was first starting, sure. Like
45:16I might do some a cold email campaigns.
45:18Absolutely.
45:21But what I'm really doing is planting
45:23the seeds with content. So, my content
45:25strategy is,
45:30and this gets this gets way deeper than
45:32I have time to talk about in this video
45:33or that we're going to talk about in
45:35this video,
45:38but with the content strategy, first
45:40off, I got to know who I'm talking to.
45:43And like literally, I would try and get
45:44a screenshot of that person and just put
45:46it like on my computer in a Google doc
45:48or something. And then I'm doing howto
45:52videos. How to get your first client,
45:55how to get your first case study, how to
45:57break into this field, how to stop
45:59drinking, how to do whatever like
46:02whatever the niche is and the the
46:04problems that that person is dealing
46:05with. I have to become obsessed with
46:08their problems as a byproduct. They will
46:11pay me and I will make 30 grand a month.
46:13But only if I care about them and I'm
46:15interested in them. I'm externally
46:17focused and and and focused on helping
46:19them.
46:21One of the big reasons, going back to
46:22the start of the video, the mindset
46:24piece, that's why a lot of people don't
46:25hit these milestones is because they are
46:27focused on making money. They're not
46:30focused on helping people. When you help
46:32people, the floodgates to making money
46:34open. People, like I said, will be
46:36asking how they can pay you. They'll be
46:37asking you to put a course together.
46:39They'll be asking you to put a book out.
46:41They'll be asking you
46:43for your one-on-one rate. They'll be
46:45asking you if you can do it for they'll
46:47be ask like that's how you know. That's
46:50the secret to business. It's
46:54you're in the trust business. You're in
46:55the people business. Care about people.
46:57Obsess over their problems. When Myron
46:59Golden,
47:01Myron Golden told me successful people
47:02are are are obsessed with solving other
47:05people's problems, their their markets
47:07problems. When he told me that, that
47:09changed everything for me. I became. And
47:12so I would have a screenshot of my ICP,
47:16which is probably my old self, and I'd
47:18say I' I'd write down a list of like
47:20pieces of content. How to hit how to
47:22make your first dollar on the internet,
47:24how to make 10 grand a month, how to
47:25like how to break into tech, how to get
47:28a high ticket sales job, how to become a
47:31staffing recruitment, whatever, right?
47:33how to make this much in staffing and
47:34recruitment, like how to do this, how to
47:36save money, how to save money on taxes,
47:38whatever your niche is, but it's all
47:39how-to videos, how to, and then solve a
47:42bunch of problems that they have.
47:45Here's the thing with content strategy.
47:47You don't know what's going to work.
47:50You can increase your odds
47:53by, you know, through this stuff,
47:55through strategy, but you don't know
47:57what's going to work. So, you got to try
47:58everything and not take the views
48:00personally. The only metric that I would
48:03be caring about is how much content did
48:05I upload. That's it. How much content
48:08did I actually produce
48:10and and put out into the world? That's
48:12the only thing I would be tracking. Did
48:14I do it and did I do it consistently?
48:16Did I hit my three uploads today for
48:18short form? Or did I hit my three
48:20uploads a week? Two to three a week.
48:22That's the only thing that I would be
48:24tracking. My friend, so many people put
48:26out a video. The video might go viral,
48:30but then they don't know what to do next
48:31and they can't handle it because now
48:32they feel like they got to make another
48:34viral video. You don't need to.
48:37You just like like put the put the
48:39blinders on and focus on the inputs of
48:43of doing the thing that you're
48:44passionate about, the thing that makes
48:45you light up. I would only be speaking
48:47on the thing that makes me light up
48:48because that's the thing that's going to
48:50take off and you don't want to take off
48:52for the wrong thing, the thing that like
48:54you didn't actually care about.
48:56So, that's what I would that's that's
48:58really the content strategy.
49:01That's the frequency. That's the
49:03approach. It would be a bunch of how-to
49:05stuff. And then at the end, it would be
49:07the call to action would be follow for
49:08more. Follow for more. Follow for more.
49:10Follow for more until I can put a link
49:12in my bio because Tik Tok like you need
49:13a certain amount of followers. And then
49:14it would be like, if you need help with
49:16this, hit the link in my bio to book a
49:18call. And that's it. And I would just
49:20keep doing that, keep doing that, keep
49:21doing that, keep doing that. And as I
49:23get testimonials,
49:25I would ask I would ask my clients for
49:27testimonials when good things happen
49:28obviously. And then I'd take those
49:30testimonials and turn those into pieces
49:32of content because those those are like
49:33the those are those tend to seal the
49:36deal is having testimonials, right? I
49:39actually have a te a dedicated
49:40testimonials channel. I'm behind on this
49:42and there's so many testimonials I can't
49:44upload because they're in the form of
49:45screenshots and stuff like that. But
49:47like keep your testimonials
49:49cuz those those will help you with
49:51whatever else you do in the business
49:53world.
49:54Now the thing like the sales process. So
49:58I have I
50:00I don't know who said this. This is not
50:02a Pablo original, but like this sort of
50:04clicked when I heard it.
50:08For those of you who are worried about
50:09like sales,
50:13the better your marketing is,
50:17the less selling you have to do
50:20because people come sold. The better
50:22your offer is, the less marketing you
50:23have to do because your offer speaks for
50:25itself.
50:27Nowadays, there's a lot of people
50:29selling everything. Everything is
50:31saturated.
50:33So, how you differentiate yourself is is
50:35by this. It's by being visible and
50:37discoverable. But on top of that,
50:41you don't have to be exceptional with
50:43content. You can be quite mediocre. You
50:45just got to be consistent. And don't be
50:46the person who gives up after four
50:48months,
50:50three or four months, cuz then it's
50:52like, why did you start? You didn't come
50:53that far to quit after four months,
50:56right?
50:57So
51:00sales, you don't got to worry too much
51:01if if the if you've been doing your job
51:04on the content side. So now in the sales
51:06piece, person shows up on the call. I'm
51:08really looking for like three or four
51:10key pieces of information. Number one,
51:12can I help this person?
51:15Because half of making this kind of
51:16money and half of closing on a sales
51:18call is making sure you have the right
51:21person in front of you. The wrong
51:22version of you is going to try and sell
51:24everyone anything. Don't do that. You'll
51:28end up with unhappy clients. So,
51:32can I actually help this person? Right?
51:34And and and and so why and then next is
51:36like why did they book the call?
51:39In asking them why they booked the call,
51:41I'd be able to figure out if I can help
51:42this person. How long have they been
51:44searching for a solution? What else have
51:46they tried? And then why now? Those are
51:49the big things.
51:51And then of course I get a sense for
51:53their budget as well which should really
51:55be in the application process. But point
51:56being we can go like we can go super
51:58knee deep into the sales process. What
52:01to do before the call confirming the
52:03call so forth like that stuff's
52:05secondary.
52:06The main thing is you want to make sure
52:08that on sales calls what you're really
52:09doing is you're you're a consultant and
52:11you're just asking questions to see if
52:12you can help this person. The same way a
52:15doctor does when you come into the
52:17doctor's office. They ask you a bunch of
52:19questions. What's going on? What brings
52:21you here? Where's the pain? How long has
52:23this been? Are you experiencing any
52:25other symptoms? Headaches? Are you have
52:27you been taking any other any other
52:28medication? Have you been taking any
52:30other medication? Have you been seeing
52:32any side effects? Point being like they
52:34ask you questions and then then and then
52:36they say, "Okay, so here's what I'd
52:37recommend.
52:39I would recommend that we put you on
52:41this medication and this medication.
52:42You're going to take it twice a week."
52:43So on so forth.
52:46That's sales. But in this case, it's
52:49like here's what okay based on what you
52:50told me. I think you're like
52:51threequarters of the way there, but if
52:53you just had the right guidance and
52:54you'll be right where you need to be. I
52:56can help you with this. I've helped
52:57other people with this. Or I can help
52:58you with this. Would you like to hear
53:00how? They'll say yes. You say, "Okay,
53:02there's three things I recommend for you
53:04based on everything you told me. X, Y,
53:06Z. It'll solve this problem, this
53:08problem, this problem. We can work
53:09together for 30 days. That's all you
53:10need and that's what I would recommend.
53:13Any questions? No objections? Handle the
53:15objections up front. Just handle them
53:17openly and honestly like a friend would.
53:19Cool. And then you say, "Okay, here's
53:21what I recommend based on your
53:23situation. Obviously, I have a bias and
53:24I wouldn't force you to. I'm not going
53:25to. It's your choice, but here's what I
53:27recommend based on everything you told
53:29me and everything I've seen. If you do
53:30this this this, you're going to be in Y
53:32position by the time we're done.
53:36Would you be opposed to moving forward?"
53:38They say, "No, let's do it." That's how
53:40that's h that's how sales works, right?
53:42It's this very natural thing. It's not
53:43this like Wolf of Wall Street static
53:45thing where you need a sales script. You
53:46just need to know the questions
53:49to ask. I have I posted live a bunch of
53:53live sales calls. A recent one too, and
53:56you'll see me just like I have a little
53:58like note, sticky note or it's like a Q
54:01card or piece of paper, whatever it is,
54:03and I'm just writing I have a bunch of
54:04questions that I want to ask and I'm
54:06just writing things down as I go. That's
54:08that's sales. You're always selling.
54:11You just don't realize it because you're
54:12doing it naturally, right?
54:16The thing, oops, the thing with sales is
54:17like nobody wants to be sold to.
54:20Everybody wants to go shopping with a
54:21friend. And so a big a big thing you're
54:24doing with your content, knowingly or
54:25unknowingly, is you're making friends,
54:31like
54:33when you feel like you know someone, so
54:36the the it becomes easier to buy from
54:38them. And so as you are putting out
54:41content, what you're doing, the effect
54:42that you're you're creating with the
54:44folks in your market and your niche is
54:46you're making them feel like they really
54:47know you.
54:49And so it won't be a big deal to get
54:53them to pay you because you don't have
54:56to sell them on or convince them or
54:57persuade them on anything. I don't
54:59persuade anyone on anything ever in my
55:01calls. And if it's not for them, I let
55:04them know upfront. But like I hate being
55:06sold to. Nobody likes that. So I don't
55:08do that. And nor will you have to
55:10because the content does the work up
55:11front and the content is you just being
55:13yourself by the way.
55:16Just be yourself. Unedited. Stutter.
55:18Make mistakes,
55:21right? Like there's there are times on
55:22here where I get on here like I cough or
55:24I stutter or you guys see it all the
55:26time.
55:29Just be yourself. Be natural. And I
55:30promise that's the stuff that's going to
55:32cut through and build the most trust and
55:33credibility.
55:36You can you can experiment with like
55:37content like this. You can experiment
55:40with like scripting your stuff out
55:42first. I used to in the mornings I used
55:44to write out a whole document as though
55:46it's like a long essay or newsletter and
55:48those would be the documents that I
55:49would read off of. I did a 100 plus
55:51videos like that. Thing is I had the
55:53patience, right? I was also uploading
55:55every day. So it was almost impossible
55:57for me to not hit 30 grand a month in
55:58six months. It was almost impossible.
56:01And one thing I would offer you is like
56:02I'm going to give you the guidelines,
56:04but you should also ask for yourself
56:05because you know yourself better than I
56:07can ever know. You ask yourself this,
56:11what is it
56:13or what's the amount that I need to put
56:15out to where it would be unreasonable
56:18like it would be it would it would be
56:19unreasonable unbelievable for me to not
56:22be at 30 grand a month in six months.
56:25I asked myself that and so I decided to
56:27I decided to start posting YouTube
56:28videos every single day when I started
56:30my AI agency.
56:35Now I can hit that without having to
56:36post YouTube videos every day because I
56:38understand more about how YouTube works
56:39and what the market wants.
56:42But like if I was starting from scratch
56:43that that's that's an idea of like the
56:45lengths that I was willing to go to.
56:49And the person who hits 30k a month is
56:52just willing to do the things that you
56:53may not want to be, right? And you're
56:56going to hit 30k a month because you're
56:57willing to do the things that the other
56:59person is not willing to do and you're
57:01willing to do it for longer. So that's
57:03the sales process.
57:06We won't talk about so we won't talk so
57:08much about delivery and fulfillment
57:10because I don't know exactly what your
57:11offer is. But just know that like you
57:14should probably be you should be able to
57:16defer a lot of like the client
57:18management stuff
57:20and reporting and tending to people to
57:23AI like AI AI can be connected to your
57:27Slack. You can incorporate Manis and
57:29Claude and Chad into all this stuff.
57:31Cool.
57:33A big thing though is that you want to
57:34be getting testimonials.
57:36Okay. So, what I'd be doing every single
57:39day is is if if I'm not at 30K a month,
57:43I'm spending two to four hours a day
57:45just making content.
57:47Full disclosure,
57:49I'm spending 2 to four hours a day just
57:52making content. It might take an hour
57:54for me to prep the content and then I
57:56spend the rest recording and then I go
57:57eat breakfast and then take a break and
57:59then I go make some short form videos.
58:00But point being, I'm spending like at le
58:02I'm spending a good two hours a day
58:06posting content. The Tik Tok stuff is
58:08easy. You just record on Tik Tok. You
58:11got the start stop button on Tik Tok and
58:12then like you can edit it in the app.
58:16That's just easy, right? Just edit out
58:17the pauses on on short form content, you
58:19definitely want to edit out pauses. Long
58:21form content, just keep the pauses in.
58:25It's what I do. This content does well.
58:31You
58:33probably won't need to hire anyone. You
58:35may need to hire like one VA if that.
58:39Hire someone from overseas. They do
58:41excellent work,
58:43right? It's cost-effective.
58:45They also make great money for where
58:46they're based out of. And the, you know,
58:50country doesn't really matter. But point
58:52being, you don't got to hire like a CEO
58:55or a COO or anything like that. Cool.
59:02So that would be So my
59:08I like to talk about the biggest
59:10pitfalls to avoid. I think that I think
59:12the biggest the biggest the only thing
59:13that's going to stop you and this is the
59:15most freeing thing in the world, but
59:18it's like the hardest pill to swallow
59:19for a lot of people.
59:22The thing that will stop you if
59:24anything, not saying it will, but the
59:25thing that might, if anything's going to
59:27stop you, it would be
59:30your own expectations.
59:33There's this really dangerous word in
59:35life and in business. And the word is
59:37should.
59:39I should see results by X date. I should
59:42be at X amount a month. I should It
59:45should have happened already. It should
59:50That's the thing. that turns most people
59:54off and gets them to a point where like
59:56they don't really see success.
59:58And that's the thing that makes them
1:00:00give up.
1:00:01If you cannot be so entitled,
1:00:04it's most of your competition. Most of
1:00:06your competition nowadays is super
1:00:07entitled because they're measuring
1:00:09themselves over like the 17-year-old kid
1:00:11driving the Corvette on TikTok that they
1:00:13see.
1:00:15I don't even look at social med. Like if
1:00:18I'm on social media, it's cuz I'm
1:00:20learning something or like I might I'm
1:00:23you know guilty. I might look like I
1:00:25might look at hip-hop news and that sort
1:00:28of thing, but like I'm not looking at
1:00:30like
1:00:31I'm not comparing myself. There's a
1:00:33subtle comparison of like, oh my god,
1:00:35just bought the Lambo at 19, dude. And
1:00:39thankfully I'm like I I think the thing
1:00:40I'm grateful for about making money
1:00:42later, I'm about I'm about to be 30. I'm
1:00:4529.
1:00:47The the thing I'm grateful for is
1:00:51I got my immaturity and all my mental
1:00:53hurdle hurdles out the way. Like I don't
1:00:55think I would have been able to do what
1:00:56I did in my early 20s. I well clearly
1:00:59else [laughter]
1:01:01or else I would have done it. And the
1:01:03point being there's just a lot of mental
1:01:05hurdles that just come with wis and uh
1:01:08wisdom that comes with age and solving
1:01:11those mental hurdles comes with
1:01:12maturity. But like you can compact that
1:01:15if you're just digesting the right
1:01:16stuff. And I don't think I was digesting
1:01:18the right stuff or putting myself in the
1:01:19right environments in my early 20s. I
1:01:20don't think I was.
1:01:23So those those are the big pitfalls.
1:01:25It's all going to be in here. Other than
1:01:26that, no one can stop you. None of your
1:01:28competition can stop you. It's actually
1:01:30a bit of a joke nowadays. It's it's
1:01:32quite easy to succeed.
1:01:35So
1:01:36month one
1:01:40or I'm not really even measuring this by
1:01:42month. I am just
1:01:47focus on putting out content
1:01:50and I may not have exact clarity on my
1:01:51offer but that can wait. The most
1:01:54important thing is we start putting out
1:01:57content so I can start to figure out
1:01:58like what I'm good at and what I like to
1:02:00do. This applies to you too. That's the
1:02:02most important thing for you. Put out
1:02:04content. It could be, you don't got to
1:02:06be married to one niche. It could be two
1:02:07or three or four or five niches. Just
1:02:09keep talking about different things. And
1:02:11then naturally, one of those two or or
1:02:13or one of those will pick up traction.
1:02:16That is the thing that the market market
1:02:18is telling you that it likes the most or
1:02:20that you talk about the best or that you
1:02:23framed in the most enticing way. And so,
1:02:25double down and see if you can do that
1:02:27again. just keep serving the market and
1:02:30do it consistently.
1:02:32I think
1:02:35I I I
1:02:37don't like the idea of like Okay. Well,
1:02:40not I shouldn't say that. Um if you
1:02:45already have a business, then promote
1:02:46your business. If you're if I'm starting
1:02:48from scratch like I am in the premise of
1:02:49this video, I'm putting out the content
1:02:51first.
1:02:53My agency was different because I
1:02:54already had the agency before I started
1:02:56putting out content. And so I was just
1:02:57putting out content to promote the
1:02:58agency. Point being, if you do something
1:03:01consistently enough for long enough,
1:03:02it'll it'll work. But for the six-month
1:03:05road map, I'm just putting out content.
1:03:08And what my goal is is to try and build
1:03:11gravity
1:03:13around myself. I'm trying to get some
1:03:15motion.
1:03:17I'm trying to get some I'm trying to get
1:03:19some traction, some momentum.
1:03:23And you'll know.
1:03:25You'll know when you have momentum
1:03:26because you'll people start commenting
1:03:28on your videos. You might be at like a
1:03:30YouTube, you might get like 80, you
1:03:32might start getting 80 views, 100 views
1:03:33a video. When you're at 100 views a
1:03:35video, you got something going on
1:03:37YouTube.
1:03:38Tik Tok's different. Tik Tok is like,
1:03:40okay, like you, you know, maybe you're
1:03:42getting a couple thousand views a video,
1:03:44a thousand views, a couple thousand
1:03:45views a video. You got some motion.
1:03:48But here's my golden rule, okay? Just
1:03:51keep the link, keep the application link
1:03:53in the description if you're on YouTube
1:03:56and then
1:03:58just keep posting content and you'll
1:04:00know. You'll just know. You'll know when
1:04:03it's time.
1:04:04You can't miss it. People will literally
1:04:06be asking you how they can work with
1:04:08you. So, that's the six-month road.
1:04:10Somewhere in that point in time because
1:04:13of the sheer volume of content that I'd
1:04:14be putting out over the span of that
1:04:17time frame,
1:04:19I know that I would have built up so
1:04:21much trust and then people will start
1:04:22people will start to so first off people
1:04:25will start to ask me how they can pay
1:04:27me. This is what will happen for you.
1:04:29You'll just know whether that happens in
1:04:30month one or month three or month four,
1:04:32month five, doesn't matter. It'll happen
1:04:34if you just stick with that schedule.
1:04:36posting three to five times a day short
1:04:37form two to three times a week YouTube
1:04:39you can do every day if you want if
1:04:40you're a bit of a psycho like I was
1:04:43and then but like you can't just post
1:04:46into oblivion you got to pay close
1:04:47attention to the content that's working
1:04:50via the likes button the engagement the
1:04:52metrics the views so on and so forth
1:05:00and you got to double down and lean into
1:05:02those and then from there I'm selling my
1:05:05you know five $6, $7,000
1:05:08offer. And just do the math. Do the
1:05:10backwards math here, okay? If you have
1:05:12dozens of people watching you for months
1:05:16and you're you're in front of them
1:05:18multiple times a week, you're going to
1:05:20have built a lot of trust, equity in the
1:05:24market.
1:05:26By month four, month five, you're going
1:05:28to have at least six people on this like
1:05:3130-day cycle. like three to six
1:05:32depending on how good you are, of
1:05:34course, but like you don't got to be you
1:05:36only got to be like a C or a B student
1:05:39in in in in content. You don't got to be
1:05:42this super well spoken person
1:05:45to be able to succeed with content.
1:05:47Three to six
1:05:50people a month who are looking to buy
1:05:53from you. That's what that's what you're
1:05:54positioning yourself for if you just
1:05:57keep up with this. And if that's not the
1:06:00case for you, then you probably did
1:06:02something fundamentally wrong because
1:06:03this hasn't ever not worked for me. Even
1:06:06when I didn't know what I was doing,
1:06:07what I was doing when I didn't know what
1:06:09I was doing and I had never posted
1:06:11content on the internet before and I had
1:06:12all those mental
1:06:14bound barriers where it's like, oh my
1:06:16god, I can't, you know, my my mom's
1:06:18going to find out or my friends are
1:06:19going to find out. First off, I just
1:06:21made accounts that none of them ever
1:06:23knew about and I blocked whoever I
1:06:24needed to block. But second, but I
1:06:27didn't know what I was doing. I had no
1:06:28idea about content strategy. Like I'm
1:06:30I'm talking as deep as I can go for a
1:06:33YouTube video right now, but like I had
1:06:35no idea of like hooks and so on and so
1:06:38forth.
1:06:42And
1:06:44to compensate for that, I just posted
1:06:47more. And there's this nice principle in
1:06:51business and in life in general where
1:06:52it's like volume
1:06:55negates luck. Like you don't have to get
1:06:57lucky. You can just do more and you can
1:06:59create success. You can literally just
1:07:01create the situation where you make 30
1:07:02grand in 6 months. I know this cuz I
1:07:06have a notebook. I think it's in my
1:07:08other room where I was like
1:07:11where I was tracking my days and I was
1:07:14like I want to make I want to be at 30k
1:07:16a month by December 31st. I want to be
1:07:18at 30k a month by December 31st. I did
1:07:20it in like half the time
1:07:22cuz the intention was there. Also, I
1:07:25just did this stuff. So, you don't
1:07:28really need
1:07:30a large amount of capital to start
1:07:33selling your expertise.
1:07:35You don't even need a lot of time. Like
1:07:37when I say post a lot of content, again,
1:07:38that shouldn't take you more than two
1:07:39hours a day, if not four hours a day.
1:07:41That still leads a beautiful life. It it
1:07:44it it allows you to live a beautiful
1:07:47life, especially if you're talking about
1:07:48the things that light you up. No
1:07:50problem.
1:07:52Right. No problem. So
1:07:56that in a nutshell is how I'd go about
1:07:58it. And that tip that like that includes
1:08:00all the things that I would do
1:08:02differently knowing what I would knowing
1:08:03what I know now. But I think if you just
1:08:05persist with this
1:08:12and you come into this with like very a
1:08:16very humble approach and you just give
1:08:18yourself a fighting chance at success.
1:08:23Give yourself a fair and fighting chance
1:08:25at succeeding. meaning stay the course
1:08:29and don't be so
1:08:32obsessed with like
1:08:34how long this is going to take because
1:08:36if you're asking that then you're
1:08:37probably not in the right frame. The the
1:08:39the loser version of you is is obsessed
1:08:42with wondering how long this is going to
1:08:44take. The winning version of you, the
1:08:47winner version of you asks or or has the
1:08:50attitude where they're like, I'm just
1:08:51going to do this for as long as it takes
1:08:53until I get my goal. You see the
1:08:55difference?
1:08:58And that took me and my my own journey a
1:09:00long time. Like that's the maturity
1:09:01aspect that I was talking about that I
1:09:04think so many people lack. But I hope
1:09:06you see that it's it's not that hard to
1:09:09win nowadays.
1:09:11It's not that difficult because most of
1:09:13your competition has
1:09:15unrealistic
1:09:17and unfair to themselves expectations.
1:09:21their expectations are just they're just
1:09:23shot and they're also over stimulated
1:09:26and like they have a phone addiction and
1:09:28the whole nine
1:09:32and
1:09:34that's a separate conversation.
1:09:38But the undertone of of all this, like I
1:09:40threw a lot at you in this video, but
1:09:41the undertone of all this is that this
1:09:43is stuff that I can actually personally
1:09:44attest to. This is this tends to be the
1:09:46general framework of how I guide folks
1:09:48starting whether they're at 15k a month
1:09:50and they just need to double it. There's
1:09:52typically a few levers that we can pull
1:09:54like you know changing and testing
1:09:56pricing and so on so forth. But like
1:09:57this is a general guideline and
1:09:58framework.
1:10:01But the under the undertone of this is I
1:10:03want you is I want you to understand
1:10:04that it's it's quite easy to win
1:10:06nowadays because your competition can't
1:10:09do anything for more than three weeks to
1:10:10three months at a time.
1:10:14And so 30K a month is not out of reach.
1:10:17It's actually totally within your reach.
1:10:18It's more than within your reach. It's
1:10:20not up here that you got to grab. It's
1:10:22like right here. You just got to have
1:10:23the intention and and become the person
1:10:25and sustain that intention for long
1:10:27enough, right? And just do it for as
1:10:29long as it takes. If that's your
1:10:32attitude, then it's impossible to fail.
1:10:34It's impossible. I've never seen someone
1:10:35who who gave it all they got for and I'm
1:10:39not talking working 12-hour days, but
1:10:41just took themselves seriously for 6
1:10:43months. Whether or not they hit 30 grand
1:10:46a month, I've never seen someone not
1:10:48significantly change their life for the
1:10:50better. And that's what I want for you.
1:10:52Cool. You're totally capable of doing
1:10:54this.
1:10:56Cool.
1:10:59Go for it. It's your time. See you in
1:11:02the next video. I'm out. Peace.

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