How I'd Make $100K in 90 Days From Scratch — Transcript

Full transcript

1. 0:00Now, if you had to go from zero to
2. 0:02$100,000 in the next 3 months,
3. 0:05how would you do it? Maybe if you could
4. 0:07break it down for me in
5. 0:09five steps.
6. 0:10>> Sure.
7. 0:11Um
8. 0:14So, 100,000 total or 100,000 a month or
9. 0:1610,000 a month?
10. 0:17>> 100,000 total
11. 0:19in 3 months. Uh
12. 0:21no employees, just you.
13. 0:23>> It's not me though, right?
14. 0:25It's my skills, but not me.
15. 0:27>> Yeah.
16. 0:28>> Okay.
17. 0:28>> [laughter]
18. 0:29>> That makes sense.
19. 0:31Right. And I don't have And I have And I
20. 0:32have no network and I have no
21. 0:33connections and I have no any of that.
22. 0:35I'm I don't have my phone with me.
23. 0:37>> You can use Claude.
24. 0:38>> [laughter]
25. 0:39>> Um
26. 0:41I I
27. 0:43So, when you were starting out, you want
28. 0:45every customer to be worth it.
29. 0:47And so, I think one of the mistakes that
30. 0:49happens when people are earlier is they
31. 0:52don't sell expensive enough stuff.
32. 0:55And so, like if it's very hard for you
33. 0:57to get a customer, then you better make
34. 0:59sure that customer's worth it. Which
35. 1:01means instead of thinking about
36. 1:02scale-ability, we think about how
37. 1:06basically
38. 1:07potential money made from every person
39. 1:09is what you want to maximize. And so,
40. 1:11that means that potential value created
41. 1:13has to be maximized, which means that we
42. 1:14might do unscalable things in the short
43. 1:16term in order to generate cash flow. And
44. 1:17so, I'll give you an analogy and then
45. 1:19I'll give you the steps, but
46. 1:20um or not an analogy, a story, but when
47. 1:22I when I started my first gym,
48. 1:24I did personal training uh with one
49. 1:26client. And that client came 90 minutes
50. 1:28a day, five days a week, which is a
51. 1:29super like a super client.
52. 1:32And I ended up making I think it was
53. 1:33like four or five thousand dollars a
54. 1:34month in total from that one client. And
55. 1:37that client and that model of me just
56. 1:40doing one-on-one like that obviously
57. 1:41doesn't scale. But, I was running my
58. 1:43gym, the business all around that. And
59. 1:45the gym, I would just take the cash and
60. 1:47basically reinvest in more equipment or
61. 1:48I'd or I'd spend more on ads to get more
62. 1:50people in, whatever it was. But, like I
63. 1:52lived on the $5,000 a month that I was
64. 1:54getting
65. 1:55uh from the personal training client.
66. 1:57And so,
67. 1:58the fastest way to get to $100,000 is
68. 2:00not the fastest way to get to a million
69. 2:02or 10 million. And so, this is the big
70. 2:03misconception with the question. And so,
71. 2:05like
72. 2:06if I wanted to get to $100,000, I would
73. 2:09go to a business and say and the thing
74. 2:11is is like I have already done this cuz
75. 2:12I've already lost my money before and
76. 2:14had to go do this. So, I this is what I
77. 2:15did. I went to a local business and I
78. 2:18said, "What are the packages you have?"
79. 2:20And then I said, "What's the cheapest
80. 2:21that you're willing to do deliver these
81. 2:24packages for?" And I said, "Okay, if I
82. 2:26go get you customers and I sell it, can
83. 2:29I keep this percentage of what I sell if
84. 2:31I go get them and I sell them and then
85. 2:34you get the customer for life after
86. 2:36that." And as soon as I had some
87. 2:38businesses that said yes, I then got
88. 2:41them customers and I kept the money and
89. 2:44then they delivered the services and got
90. 2:45customers for free. And so, when I lost
91. 2:48everything, I made $100,000 the first
92. 2:50month after I lost everything. And so,
93. 2:52within the example, it's like I did that
94. 2:54in 30 days.
95. 2:55And so, you can absolutely do that. It's
96. 2:57just that you have to work like a maniac
97. 3:00and fundamentally it was I had an offer
98. 3:02that worked that I knew worked for a
99. 3:04specific local business, which was a
100. 3:07gym. So, I knew I could run a weight
101. 3:08loss challenge and I knew I could spend
102. 3:10money on the ads and I didn't have to
103. 3:12spend a lot because you know, if you can
104. 3:14get 10 to 1, you spend 100 bucks, you
105. 3:15have a thousand. And then after you have
106. 3:17a thousand, you spend 10, now you have
107. 3:18you spend one, you make 10 and you're
108. 3:19good to go, right?
109. 3:21Um,
110. 3:22and so,
111. 3:23that was so then I would get limited by
112. 3:25the facility's ability to handle
113. 3:26customers. So, I would try and find the
114. 3:28most empty facilities because I knew I
115. 3:29could sell them till they were full
116. 3:30usually within 3 weeks. And so, that is
117. 3:33literally what I did. So, step-by-step,
118. 3:35I had an offer, number one. Number two,
119. 3:38I had ads that I could record with my
120. 3:41phone.
121. 3:42Step three, I posted those ads and
122. 3:44pushed them to a landing page. Step
123. 3:46four, the landing page, this is at the
124. 3:48time, just went to Google Sheet.
125. 3:50Uh, step six, I called the leads on the
126. 3:53Google Sheet to make sure that they got
127. 3:54scheduled. And then uh I think I'm on
128. 3:57step seven, I would meet with those
129. 3:59leads and I would present the offer that
130. 4:00I advertised to them. And then I would
131. 4:02get them to give me money for that
132. 4:03offer.
133. 4:04And then I let the business handle the
134. 4:07delivery of the services and I get the
135. 4:08cash.
136. 4:09It's the easiest business that you can
137. 4:10run. It's one person. It's functionally
138. 4:12an affiliate business.
139. 4:15>> If you were going to think of the
140. 4:16easiest offer
141. 4:17right now,
142. 4:18what might it be?
143. 4:20>> Uh I mean
144. 4:22>> Cuz I think a lot about winner's effect
145. 4:24and how people
146. 4:25I like to give people
147. 4:27I don't know, those tactful gems even
148. 4:30though they're not useful long-term
149. 4:32because long-term is just the
150. 4:34fundamentals, but to establish some type
151. 4:36of winner's effect.
152. 4:38>> Well, the nature of the offer is going
153. 4:40to have to be So,
154. 4:42one is you have to decide whether you're
155. 4:43B2B or B2C, right? So, am I going to
156. 4:45sell to consumers or am I going to sell
157. 4:46to businesses, right? If I had no
158. 4:49knowledge of anything,
159. 4:50um and I just knew just basic AI stuff,
160. 4:53it's not that difficult to go into a
161. 4:55normal business to say, "Hey, can I
162. 4:56observe your business for free
163. 4:59and come with an AI plan that saves you
164. 5:03at least $100,000, and would you be
165. 5:05willing to give me a third of the
166. 5:07savings or 20% of the savings that I get
167. 5:10you if I can demonstrate that it will
168. 5:11save that amount of money?"
169. 5:13Most businesses would say yes.
170. 5:16And this is like it's nothing up front.
171. 5:17I just need these commitments.
172. 5:19Like I don't I don't think like
173. 5:22And then someone might say, "Okay, well,
174. 5:23how do I get in touch with those
175. 5:24businesses?" You've got two feet and two
176. 5:26hands. You can knock on a door.
177. 5:28Like you have a phone with you know,
178. 5:30you've got two thumbs. You can text
179. 5:31people. You can DM them. You can call
180. 5:32them. You can email them. Like you can
181. 5:34post content about it. Like there's 100
182. 5:36ways. You just got to let people know
183. 5:37about it. And the thing is is like is
184. 5:38that an in-demand service right now?
185. 5:40Yes.
186. 5:41And so, the issue is more that people
187. 5:42just don't have any skills.
188. 5:43Like if you have skills, making money is
189. 5:45not that hard. You do something for
190. 5:46somebody else that they don't know how
191. 5:47to do. So, that means you need to learn
192. 5:48how to do So, learn how to do
193. 5:49stuff and then do it for somebody else
194. 5:52who doesn't want to learn how to do
195. 5:53stuff, which really just comes down to
196. 5:54like you have to be willing to work.
197. 5:57>> What's the one thing people waste most
198. 5:59of their time on that doesn't actually
199. 6:01make them money?
200. 6:02>> I mean everything that is not the work.
201. 6:05Like I have one plaque on my on my wall
202. 6:07that says focus is subtraction.
203. 6:10Like everything that is not the thing is
204. 6:12a distraction. So, if we define
205. 6:14commitment as the elimination of
206. 6:15alternatives, people are not committed.
207. 6:17And so, the most focused person in the
208. 6:18world, most focused video game player in
209. 6:20the world would not eat, would not
210. 6:21sleep, would not drink water. They would
211. 6:22only play video games and anything that
212. 6:23is not video games would then be
213. 6:26less focused. So, if you drink water,
214. 6:28you're less focused than the guy that
215. 6:30plays 100%. Now, is that sustainable?
216. 6:32No, but for the period of time that
217. 6:34person was playing, that person would be
218. 6:35the more focused person. And so, there
219. 6:38are a very small number of activities
220. 6:40that generate money.
221. 6:42And
222. 6:43most of everything else is just noise.
223. 6:45Like you have to let people know that
224. 6:47you exist.
225. 6:49You have to
226. 6:50make them an offer that solves a
227. 6:52specific problem in exchange for money.
228. 6:55You have to get agreement from them and
229. 6:56you have to exchange money for services.
230. 6:58And then you have to deliver that
231. 6:59product or service to them. Like it's
232. 7:00it's I don't even like
233. 7:03I don't know what else there is. Like I
234. 7:05don't know how it gets that complicated.
235. 7:06Like that's it.
236. 7:09And people get I think I think really
237. 7:11what it is is like people get paralyzed
238. 7:12by trying to pick perfectly. They try to
239. 7:15think like I want to have the perfect
240. 7:16business. Well, like unless you're Bezos
241. 7:18or Zuck
242. 7:19who actually started
243. 7:21their first business and are still in
244. 7:22their first business as a gazillion
245. 7:24dollar company,
246. 7:25the vast majority of entrepreneurs that
247. 7:27I know,
248. 7:30your first business is not your last
249. 7:31business. It is your first stepping
250. 7:32stone. And so, I just try to get people
251. 7:35to consider um get a stranger to give
252. 7:37you money to do something or for
253. 7:39something that you you for them.
254. 7:41That's it.
255. 7:43Like that's that's all of business. It's
256. 7:45literally just accepting money from a
257. 7:46stranger. So you like you need a way to
258. 7:48process money, you need an LLC if you
259. 7:49want to use credit cards. You could do
260. 7:50it for cash and not have any of that
261. 7:54Like I actually I struggle with the
262. 7:55question cuz I'm like what part are we
263. 7:57missing here?
264. 7:58And I think it's because there's so many
265. 7:59people saying a lot of words that they
266. 8:00don't understand and confusing a large
267. 8:03percentage of people. It's like well you
268. 8:04have to start with a morning routine.
269. 8:05It's like bro, you don't need to do any
270. 8:06of that. You need to let somebody know
271. 8:08that you can do something for them and
272. 8:10ask them if they want you to do it for
273. 8:11them for money.
274. 8:13If you like this video and you're
275. 8:14business owner who wants to break
276. 8:15through your current revenue ceiling, I
277. 8:16distilled every lesson from scaling 10
278. 8:18businesses past 10 million and three
279. 8:19businesses past 100 million into a
280. 8:21completely free scaling road map that
281. 8:23I've used to go from zero to one, zero
282. 8:25to 10, and zero to 100 plus. And so you
283. 8:27can click here and you can check it out.
284. 8:28Again, absolutely free and since you're
285. 8:30business owner I appreciate you and
286. 8:32enjoy.