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How I'd hit $50k/mo in 90 days guaranteed if I had to start over again — Transcript

by Pablo Milandu · 8,711 words · 1,505 segments · language en · Watch on YouTube

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0:02How I would hit 50k a month in 90 days
0:04guaranteed if I had to start over again.
0:07So, huge caveat. If you haven't hit 50k
0:11a month, then
0:12you don't know what you're doing, and I
0:14don't mean to say that to offend you.
0:16I'm just trying to say if you knew how
0:18to do it, you would have would have done
0:19it already. And the reason why I can do
0:21it is cuz I've
0:22done it. So, the instruction I'm going
0:24to give you doesn't guarantee it for
0:25you.
0:26It's just what I would do, and I'm
0:28basing this off of what I would have
0:29done or perhaps
0:32what I would have done differently. But
0:34point being like I can't guarantee you
0:35anything, okay? I got to I got to say
0:37this as a huge disclaimer.
0:40I'm hoping that you that
0:42I'm assuming that you will not take
0:44offense to that. Cool. All right. So,
0:46how to I think it's rather honest. How
0:47to how to how I would hit 50k a month in
0:4990 days guaranteed if I had to start
0:52over. So,
0:53let's expand on that really quickly cuz
0:56people on YouTube
0:58give advice like this a lot.
1:00And they don't go deep into enough into
1:01that piece.
1:03And so,
1:04you'll watch stuff like this, and your
1:06expectations will be just so
1:09all over the place.
1:10And I care a lot about my reputation, so
1:12I can't afford to have you like all
1:15all over the place, okay? So, just bear
1:17with me here.
1:18I'm experienced.
1:20I have scaled uh
1:22four I think this is business number
1:23four
1:25education I've I've scaled a a number of
1:27different businesses
1:28to this mark.
1:30I'm experienced.
1:32Okay?
1:34The Now, that that aside, let's get into
1:36the nitty-gritty. So,
1:38first things first, we need to start
1:39with the mindset cuz again,
1:41if you had the mindset, you'd be there.
1:43So much of getting rich, and you're
1:45you're you are
1:46definitely rich at 50k a month. That's
1:48over half a million dollars a year. You
1:49are just fine. Trust me, there's nothing
1:51you can't do.
1:53>> [clears throat]
1:54>> You can charter a private jet if you
1:55want to.
1:56You got to let go
1:58so much about getting rich and and
1:59creating wealth
2:00is about giving yourself permission to
2:02be rich.
2:03And that's a loaded sentence right
2:04there. But I'm coming from the angle of
2:07the fact that you got to let go
2:09of the idea that 50k a month is a lot of
2:11money. It's a lot of money on one side
2:13of the coin. On the other side of the
2:14coin, you can't afford to think that
2:15it's a lot of money.
2:18Adding to that,
2:20>> [clears throat]
2:21>> it is as easy to make 50k a month as it
2:23is to make 20
2:26or 30k a month or 40k a month or 10k a
2:28month. It's as easy.
2:31You just got to tweak a couple things.
2:32Usually, it really just means not
2:33changing anything, but in fact doing
2:35more of the thing that's working.
2:38But the hardest part of this entire
2:39journey and this entire endeavor is
2:41making your first dollar. If you can
2:43make literally $1 on the internet, you
2:45can do anything. You can make a million.
2:48Because you gave yourself permission
2:49like beyond the tactics.
2:53You gave yourself permission
2:56to make your first dollar.
2:59You gave yourself permission to do the
3:00things necessary to make it 10k a month,
3:0230k a month, 40k a month. It's the same
3:05thing at 50.
3:06It typically looks like giving yourself
3:08permission.
3:10I give myself permission to put out more
3:12content. I give myself permission to
3:14raise my prices. I give myself
3:15permission to fire
3:17certain clients.
3:21That's what I mean by permission.
3:24You can't afford to think that it's a
3:26lot of money. The mo- the moment I made
3:29the moment I normalize in my head, I
3:31just convinced myself. Do do do it
3:33however you are going to do it.
3:36Only you know how you talk to yourself.
3:37But the moment I started telling myself
3:40purpose purpose
3:41purposely purposefully on purpose
3:44that 10k a month was not a lot of money,
3:46I made 10k a month.
3:49And so before I advance to a new revenue
3:52milestone, what I'm doing on route to
3:54that
3:55is normalizing it in my head.
3:58Saying that's nothing. Charging 10k is
4:01nothing. Charging 15, 20,000 dollars is
4:03nothing.
4:06Whether that means you lock yourself in
4:08a bathroom and just sit there
4:10and tell yourself this over and over
4:11again and you don't come out until you
4:13believe it.
4:14Or you go watch some like
4:16I don't know.
4:18Hypnosis video on YouTube to hyp- to
4:20hyp- to hyp- hypnotize yourself to make
4:21a lot of money. Whatever it is, you got
4:23to you have to to let go of an idea, you
4:26typically have to buy into a new one.
4:27That's typically how that works. So, you
4:29need to buy into the idea that 50 grand
4:31a month is not a lot of money.
4:33Even better if you can surround yourself
4:35with people or consume their content
4:38of people who you know are making that
4:40much if not more because you start to
4:43soak in that energy. You are the five
4:45people you hang around with. Like that's
4:46cool, but in the day and age of social
4:48media, you are the the average of the
4:53Let's just say five people you are in
4:54energetic exchange with. So, that
4:55includes content consumption.
4:58>> [clears throat]
4:59>> If you listen to enough of my content,
5:00you'll start thinking on this
5:02wavelength, on this frequency. Not that
5:04I'm anything special. I'm just saying.
5:08You're you're you're getting this from
5:09someone who who makes this, who who has
5:11made this and makes the like
5:14You got to surround yourself with
5:16So, so the money is a What I'm trying to
5:18get at here is the money is a lagging
5:20indicator. It comes after you have done
5:24you you you have
5:26exuded different behaviors. It comes
5:28it's delayed by several months,
5:30typically.
5:35And so, it's a reflection of who you
5:37have been hanging around with or the
5:38content you have been consuming.
5:41Cuz I really don't hang out with
5:42anybody, but I consume stuff. I read.
5:46And a very natural way is like you're
5:48going to have to for It's like a new
5:49diet. Like it gets boring.
5:51Eating salads all the time gets bo- gets
5:53boring.
5:55Reading and consuming like business
5:56content can get boring. Not that you
5:58have to do that, but it's a great way to
5:59jump-start, put the booster cables
6:02into this new engine of yours.
6:05That, if you sustain it, then produces
6:08the kind of revenue
6:09capital that you want to be generating.
6:14It's all a mindset thing.
6:16Coming from like I I have
6:19So,
6:23I have a lot of experience guiding
6:25business owners past this revenue
6:27milestone, to and past this revenue
6:29milestone.
6:30Full transparency,
6:33most people
6:34do not succeed.
6:36Most The 1% are the 1% for a reason.
6:38It's cuz 99% of people do not hit these
6:41amounts we're talking about.
6:42Most people don't get there.
6:46I do not have a 100% success rate with
6:48100% of the people I work with.
6:51I have a 100% success rate with winners.
6:53What I'm trying to say is most people
6:55like
6:58You can get the tactics from anywhere,
7:00and I have a lot of experience.
7:02Like I I used to get so I used to beat
7:04myself up for this. Like I would provide
7:06People would ask me for, you know, my
7:08business templates, and they'd ask me
7:10for like video modules, and so on and so
7:12forth, and and coaching and guidance.
7:15And I would provide the same set of
7:16resources to most people.
7:19And only a select few would get results,
7:21and I used to beat myself up about this.
7:23And then I realized it's unrealistic of
7:26me to expect everybody to get results.
7:28And then also, the people who get
7:29results, the difference between them and
7:31everybody else was their mindset and a
7:32lot of components in that mindset. So,
7:34things like time horizon maturity,
7:38relationship with fear, relationship
7:39with success, self-belief is probably
7:42the biggest one in there.
7:45And so you can't like And this is my
7:47grudge with courses, too. It's like you
7:48can't just buy a course and expect it to
7:50work cuz it's about what's up here. And
7:52I remember back in my old days buying
7:54course I've spent I don't know tens of
7:56thousands of dollars on this stuff.
7:59It's not so much the the
8:02the education, it's what's up here.
8:05And this takes a long time
8:08to really shape in the right way.
8:10And you can circumvent that if speed
8:12matters to you. You can circumvent that
8:14by just consuming
8:16the content from people who are doing
8:18this right now in real time.
8:22That's really, really important.
8:26I'm probably going to come back to
8:27mindset
8:29and wrap up with that because it's it's
8:31it's
8:33anytime I think I have touched on
8:35mindset enough, I haven't. I've under
8:37I've I've under delivered.
8:42When you have when you are in the right
8:44mindset, 50k a month
8:46feels like nothing. It's it's just
8:48natural. It's not even the thing you
8:49have to obsess over.
8:55We'll come we'll we'll we'll circle back
8:57to that, but there's there's something
8:58that I really need to share with you
8:59right here. So,
9:01and this is this is a pro tip. As you
9:04are scaling your business,
9:10Nikola Tesla said,
9:12I hope it was Nikola Tesla and not Isaac
9:13Newton or someone.
9:16Let's just say it was Nikola Tesla.
9:17Nikola Tesla said, "If you want to
9:19unders- if you want to understand how
9:20the universe works, think in terms of
9:23energy."
9:25Or frequency, whatever. What was it?
9:27Totally butchering it.
9:29My parallel, Paulo's parallel. If you
9:31want to understand
9:33how business works in the language of
9:35business, think in terms of leverage.
9:40Here's what I mean.
9:42When I first started running businesses,
9:44I had a very difficult time. I did not
9:46make my first dollar on the internet
9:48until I was 25, 26.
9:52With my AI education business. Now I was
9:54selling ebooks. There was $20 ebooks and
9:56I raised the price to $50.
10:01And then
10:06I started to get really good at
10:07business.
10:09I started to make a lot of money.
10:12Like the numbers we're talking about
10:13here.
10:17And I would do it again and sometimes it
10:18wouldn't work and then sometimes it
10:19would work and then you know, I'd I'd
10:21kind of flirt with these sort of income
10:22levels. And I never really knew how to
10:25like what was the big unlock. Was it the
10:27pricing? Was it the
10:30style of content?
10:32Was it the offer? What was it?
10:39And it took me a long time to be able to
10:41figure out what the real unlock was.
10:43And the unlock
10:45was introducing leverage into the
10:47business.
10:49So I I uh you you got you got a
10:53Here, I'll find it for you.
10:56What's his name?
10:58Naval Naval Ravikant. I totally messed
11:01up that pronunciation. He said that he
11:03said he said
11:06Uh he said that there are four there are
11:08four types of of leverage.
11:10Right? There are there are four types of
11:12leverage
11:13that build wealth.
11:15This is very very true.
11:18So there's software, so think of code,
11:20so apps, right? Things that allow you to
11:23So when I say leverage, it means
11:25something that allows you to get a lot
11:26more output for a lot less work, for a
11:28lot less input, for a lot less effort.
11:32It's like a boost.
11:34So, any sort of software or code
11:37that you can introduce into your
11:38business, media {slash} content, which
11:40we're going to focus on.
11:42Hence, why I'm here.
11:45Capital is also a form of leverage, so
11:47money.
11:48And then, labor.
11:51So, I
11:55I put out a video of how to never make
11:56less than 30k a month. And a big a big
12:00point in that video was
12:04to find the one thing that accounts for
12:06the bulk of the results in a business.
12:08That one thing is the one thing that has
12:09the leverage.
12:10>> [clears throat]
12:12>> So, typically in today's day and age,
12:14the highest leverage
12:16I'm always looking for what is the
12:18highest leverage action I can take at
12:20any point in time right now to grow this
12:21business, whether it's for myself or for
12:26a client.
12:28What is the highest leverage activity
12:31that you can do
12:33to grow this business? Typically, in
12:35today's day and age, it will look like
12:36producing more content.
12:40And I actually called my team one of my
12:42one of my
12:45one of the folks on my team up a few
12:47weeks ago and I said, "I think we need
12:49to start thinking about this this
12:50business as a media business and not as
12:52an AI business." Or sorry, not not as a
12:55uh like a um
12:57a consulting firm.
13:00Or whatever you want to call it.
13:03As a coaching business, as a education
13:05business, as a marketing education
13:06business, we got to start thinking about
13:07this as a media company.
13:10And there's a certain there's there's a
13:11select few people I think who are doing
13:13that really well.
13:15But the reason why So, so media and
13:17content, the reason why this is so
13:19powerful
13:23is because this video lives for as long
13:27as I want it to.
13:29God forbid YouTube doesn't remove it. I
13:31don't know why they would.
13:34And so people are always being
13:35introduced to my videos for the first
13:36time.
13:38Same thing with short-form Instagram,
13:40TikTok. That being said, the shelf life
13:41is lower. YouTube is more
13:43you know, you can you know how this
13:45goes. Evergreen, discoverable,
13:47SEO-friendly.
13:51So this is like having clones of me.
13:55Hundreds of clones of me who are always
13:58pitching and selling and making that
13:59first
14:00introduction.
14:05Therefore, I can be in a lot of places
14:07in theory at once.
14:09Even though I'm physically only in my
14:10office.
14:12Or I might be physically on vacation,
14:13but all these clones I've cloned myself.
14:17So it makes sales calls a breeze. I bear
14:20I some I honestly can sell over a
14:22$10,000 offer over a document.
14:25Because of how much nurturing and trust
14:27is being done with each of these videos.
14:29This is
14:30by design. This is very intentional.
14:33So media and content is typically going
14:35to be your high highest leverage
14:36activity. Whatever is your highest
14:37leverage activity you do you do it first
14:40in the day
14:41before anything. The only exception is
14:43exercise.
14:46Some people benefit from
14:48exercising before doing work.
14:52Now, there's also software.
14:55If you are not a developer by nature,
14:57you have no business delving into
14:59software right now.
15:02Capital.
15:08If you have money,
15:12assuming you already have a safety net
15:13or some emergency savings, if you have
15:15money, the best thing you can do with
15:17your capital
15:18is not go spend it on ads.
15:22Not buy new tools.
15:26It's invest in education.
15:30Invest in the things that allow you to
15:32produce more content,
15:34media,
15:35or invest in education. Literally go
15:37hire
15:39a coach or pay someone for their time to
15:42ask some questions.
15:44Money allows you to shortcut the path to
15:4650k a month. This is how I started to
15:48think.
15:50This is how you got to think. Use money
15:51to get things to get places faster.
15:55So, I took money. I was paying $14,000
15:57to these guys, $16,000 to these guys. I
15:59started to get my questions answered and
16:01to make sure I was doing things
16:02properly.
16:05And the next So, that's the third form
16:06of leverage. So, there's software,
16:08there's content, there's capital, and
16:09then the fourth one is labor. Your labor
16:12should be all AI. You should have AI
16:14employees. Manis, your your first hires
16:17in your business should be Manis,
16:20Manis AI, and/or Chat GPT.
16:24And/or Claude.
16:29At the time of recording this video, I
16:31really like
16:32Manis for certain things, and I really
16:33like Chat GPT for certain things.
16:36Those are my go-to.
16:39You really don't need employees unless
16:45it's for a very specialized skill. Like
16:47maybe it's a video editor or something
16:49like that. At the time of recording this
16:50video, there's no AI to my knowledge
16:52that's very proficient in editing videos
16:54at least
16:57to my liking.
17:02So, those are the forms of leverage. So,
17:04now you got to think of
17:07the one thing
17:09that that that will fall Yeah, it have
17:11to fall under one of those categories.
17:13But, what's the one thing I can do an
17:14absurd amount of
17:19We hadn't really done anything yet, by
17:21the way.
17:22I'm talking about I'm I'm setting the
17:24stage here and talking about the
17:25approach.
17:27What's the one thing I can do an absurd
17:28amount of
17:31to get this business to where I need it
17:32to be? This is how I'm thinking at the
17:34beginning of
17:35the time frame, the 90 days.
17:40And typically it looks like posting an
17:41absurd amount of content.
17:43Valuable content, by the way. Not just
17:45like run-of-the-mill content to hit my
17:47numbers and my quota. Very valuable
17:49content. Where I'm speaking to someone
17:51very specifically. Now, one thing we're
17:53really good at is is generating a
17:56significant amount of revenue from
17:58YouTube. My YouTube channel started
18:00printing over 50K a month.
18:02This was with less than 2,000
18:04subscribers.
18:08In the time frame we're talking about,
18:09by the way.
18:12That's why I feel qualified to make this
18:13video.
18:16So, I decided that there's nothing more
18:18important in my day and nothing will
18:20ever be more important in my day than
18:22producing content and making YouTube
18:23videos. The moment I switched that
18:25strategy when when we were
18:28doing real well.
18:30The moment I switched that strategy and
18:32started doing Instagram, like yeah, we
18:33would we would go viral, no problem, cuz
18:35I'm good at it.
18:38That being said, it played with the
18:39revenue a lot.
18:43And the client the prospects would come
18:44in there a lot less warm because YouTube
18:47does something really good with warming
18:49up clients and
18:51it's really good for more sophisticated
18:53offers and higher priced offers and so
18:55on and so forth.
18:58And so the the the thing that I'm doing
19:00on day
19:01one
19:03day one, if not day zero,
19:07is planning out a is is
19:10making an internal commitment to myself
19:12about how much content I am going to be
19:15posting.
19:16This is in parallel with whatever other
19:18outbound, too. Like I might do
19:20AI cold email if I have a B2B offer. It
19:23only works for B2B.
19:24I might be doing DMs.
19:27I'm sharing this in a way that's
19:28applicable to you without understanding
19:30what exactly your offer is cuz I don't
19:32know what business you run.
19:34That being said, my my approach would be
19:36the same.
19:38I'm making an internal commitment to
19:39decide how much content I'm posting.
19:42And you typically got to pick think of
19:44the number and then double it.
19:47So, if you think you're going to be
19:48posting two or three short-form piece of
19:50content a day, do five or six.
19:54If you think you're going to be posting
19:56one YouTube video every week, do two or
19:58three.
20:02And if that is out of your ability,
20:04outside of your your your schedule, wake
20:06up earlier.
20:08These are the internal Look, there are
20:10very few things that I'm not willing to
20:12do.
20:13That is how I'm able to generate this
20:15kind of this kind of capital.
20:18The person who's generating this kind of
20:20capital, your peer, has nothing over
20:22you. They're not better than you.
20:23They're not smarter than you. They're
20:25not more talented than you. They're not.
20:26They're just willing to do things that
20:28you're not willing to do. Se- And
20:29they're willing to do it for longer.
20:33Same thing with people making a hundred
20:34grand a month.
20:36Half a million dollars a month. These
20:38are my peers.
20:40They're just willing to do what you are
20:42not willing to do, and they're willing
20:43to do it for longer. So, now you
20:47must become that person.
20:50And be willing to enter the fray.
20:53The place that most people find
20:54uncomfortable. Do you understand how
20:56little competition there is bec- because
20:58most of your competition isn't even
21:00isn't even willing to put themselves out
21:01there in the first place.
21:06So, the only person you're really
21:07competing with is yourself and and and
21:09really it's your own patience
21:12and your own time horizon.
21:15So, my plan is as is as follows.
21:18I'm putting an I'm I'm putting out an
21:21absurd amount of content.
21:23An an amount that I think would be
21:25unreasonable that I don't hit 50k a
21:27month in 90 days.
21:29That's different for you and I because
21:31our offers or business or businesses or
21:32niches might be different.
21:36And I'm probably pulling the trigger on
21:38an offer sometime later in that third
21:41month.
21:42At the at the beginning of let's just
21:43say in the beginning or middle of that
21:44third month once enough trust has been
21:46built and once I've been able to
21:48validate what the market wants. So, now
21:50I'm now that I'm putting out that
21:51content, I'm paying very close attention
21:54to number one what's already working
21:56well in the industry and I'm in my
21:58niche. So, I'm searching up the biggest
21:59names in my niche, looking at the
22:01content that's doing well and literally
22:02making my own version of that, copying
22:05it essentially, but putting my own spin.
22:07And because it's me saying it or because
22:09it's you saying it, it's naturally going
22:10to come out different. So, you don't got
22:12to worry about
22:13you know, feeling like it's a carbon
22:15copy. It won't be. It can't be.
22:17You don't have their editors. You don't
22:18have their accents so on and so forth.
22:21You literally look different.
22:23So, I'm looking at what's working and
22:25also I'm putting out my own content. I'm
22:27playing around with the formats. This is
22:28why it's so important to put put out a
22:30huge volume of content so we can gather
22:32data
22:33as to what's working or not and I'm
22:35looking at what is getting the most
22:36views and also what's getting the most
22:38engagement.
22:40I'm also doing some other stuff. Again,
22:42if I'm running a B2B offer, I'm probably
22:43doing ad cold email. I might be running
22:45ads cuz I have money.
22:47But, point being that stuff is
22:49secondary.
22:53This approach can exist in isolation
22:55without all of those things and work.
22:59Remember, I'm thinking about the one
23:00thing that scratch everything else will
23:02allow me to be successful in this time
23:04frame.
23:07And I'm paying very close attention to
23:08what's getting me views,
23:10what's getting me likes and engagement,
23:12and I'm using that to guide myself and
23:14to carve the path. I'm leaning into
23:16those metrics.
23:20Now, there is some in-between strategy
23:23and tactics that you should be aware of.
23:26Full disclosure. So, like it's not as
23:27it's not just
23:29as easy as putting out content.
23:33I tried to start this video with a
23:34disclaimer at the fact that I'm
23:35experienced. That being said, it like
23:38I have a lot of reps under my belt. And
23:41so, what's going to happen if this is
23:42your first venture
23:44or maybe you have you're not really used
23:46to putting content out is
23:48you're you're overcoming a lot of mental
23:50hurdles.
23:51Like how do I look on camera?
23:54Am I speaking fast enough? Yeah, you're
23:56playing around with a lot of things.
23:57You're probably second-guessing
23:59yourself. You're overthinking a lot of
24:00things that really don't matter. The
24:02biggest the biggest thing with content
24:04is putting it out.
24:06That's the biggest thing. And if you
24:08have questions as to like is this
24:10you know, going to work or not? Just
24:11again,
24:12rely on what's already working in your
24:14niche.
24:16This is This is about like you got to be
24:17very very very strategic in that way.
24:22And give yourself permission to just
24:24gather inspiration from what's already
24:26doing well.
24:28Like if I wanted to go viral, I would
24:29just look at
24:32especially in short form. YouTube, I
24:33don't care to go viral. YouTube is about
24:35hyper-targeted content.
24:39Short form, I would literally search up
24:41the top videos in my nation, copy that.
24:45Literally.
24:46YouTube, I'm answering specific
24:48questions that my ICP has. And what I'm
24:50doing is I'm I'm screenshotting my ICP.
24:52So, if you see me looking down here,
24:54it's cuz I'm looking at my laptop with a
24:55screenshot of my old self.
25:00When I was at like 30k a month.
25:01That's what I'm That's who I'm talking
25:03to.
25:04It allows my videos to be very hyper
25:06hyper targeted because
25:08where there's
25:10there's a million diff- there's a
25:12there's a million people
25:16who fit under that general ICP, give or
25:18take a few thousand dollars.
25:21And so that allows my videos to be very
25:22hyper targeted. So knowing who you're
25:24talking to is a big piece.
25:25Thumbnails are are cool and like titles
25:27cool, that's for another video. But if
25:30you can just focus on
25:32making how-to videos or answering
25:34people's specific problems,
25:37answer
25:38solving people's specific problems,
25:40answering people's specific questions,
25:46and then having a somewhat decent
25:47thumbnail. I mean, my thumbnails aren't
25:49amazing. Like they're very they're very
25:50candid.
25:56If you can do just that, you'll be just
25:58fine.
26:01And so I'm immediately starting to post
26:03content and I'm trying to plant the
26:05seeds.
26:09And I'm trying to
26:10and I'm letting the market at this point
26:12in time tell me what it wants.
26:15I'm
26:16through the metrics, through the KPIs,
26:18through the analytics. It's tell- the
26:19market is telling me, my audience is
26:21telling me
26:22what it's interested in and also what I
26:24do well.
26:30I'm trying to find patterns.
26:36I'm trying to find patterns in in all of
26:37these pieces of of of content.
26:42And the faster you can find the patterns
26:44as to what works,
26:46the faster this all takes place.
26:50A big reason as to why a lot of people
26:51don't make the kind of money that they
26:53want is because they make this journey
26:54all about themselves instead of what the
26:55market wants and they stop serving the
26:57market and they start serving
26:58themselves. You can have a beautiful You
27:00can You can serve people and give them
27:01what they want and still have a
27:02beautiful life.
27:07Those two things can coexist.
27:13But if you build an ego business and you
27:14make this all about yourself,
27:20then you won't really have something
27:22some something of substance to offer.
27:27And you will make far less
27:29money than you actually want.
27:34Now,
27:36let's talk about pricing cuz this is
27:38important.
27:4150k.
27:44And when we say 50k, it's it's 50k every
27:47month.
27:4850k a month every month.
27:53The content just know once you start
27:55like you're going to have to keep doing
27:56this.
27:57That's fine. I I'd love to make 600
28:00grand a year.
28:03I'd love to make 600 grand a year
28:04posting content.
28:09More like 600k
28:11a month.
28:13That would be nice.
28:17And sponsorships and all and
28:20write a book and yada yada yada.
28:24So it probably be closer like 3 million,
28:25but
28:28Let's do the Let's do the backwards math
28:29to make this realistic. And realistic is
28:31a is it's it's a That's a dangerous word
28:33there.
28:34Let's do the backwards math.
28:39I find it very hard to believe that
28:41you're going to hit 50k a month in 90
28:43days charging anything less than like
28:47anything less than seven grand
28:51seven eight grand.
28:54I think I think
28:57Now, it depends on what niche you're in,
28:58but I think 5,500 to six
29:02Sorry, 5,500 to eight grand
29:06is a sweet spot. Ideally on the higher
29:08end of that.
29:13Because remember I don't know how good
29:15you are at sales. I'm going to assume
29:16that you can close. The content's going
29:18to do a lot of The nice thing about
29:20putting content is it's going to do a
29:21lot of the selling for you.
29:23Sales is about trust and getting them at
29:25least to like an eight out of 10, which
29:26is when they buy.
29:33And the tough thing about cold traffic
29:34is like
29:36most people aren't selfless enough to
29:38make a really good intro offer
29:42that they can scale with.
29:46And I know myself, I'd rather just wait
29:48the 90 days and post content and have
29:50sales calls be a breeze.
29:53That's what I would do.
29:55I don't like trying to convince people
29:57my solution is for them. It's no It's no
29:59bueno. It's no good.
30:02So, if Now, I close I
30:05Yeah.
30:06Like 70 70% 60 70
30:09It's definitely around 70%
30:12of calls, but also my application
30:14qualification process is very strict.
30:18So, I'm not getting on a call with
30:19anyone who cannot Like they they
30:21typically know what the rate is.
30:26That being said, let's just assume your
30:27closing rate is is like 50% 40 50%. It's
30:30going to be a lot less if it's cold
30:31traffic.
30:35That means you if you want to make 10
30:37sales at five grand, you're going to
30:38have to book 20 calls.
30:42It's four a week.
30:46And you may not be a numbers person when
30:48it comes to stuff like I'm not a numbers
30:50focused entrepreneur. I'm a very
30:51intuitive entrepreneur.
30:53I don't like tracking my KPIs and I just
30:56go.
30:58I just know what I just know what to do.
31:01And when something feels wrong, I can
31:02kind of sense it and I can move the
31:04pieces of the puzzle until it feels
31:05right again and like the water starts to
31:07flow.
31:09Some people track like their sales call
31:13length and I have a sales call tracker
31:15but like I'm not OD of I don't obsess
31:17about over it.
31:22So you got to think about the the bath
31:23there.
31:27Again, the good thing is if you're
31:28producing content, they will come warm.
31:32And if you're leaning into your story
31:34and you have a pretty good brand there
31:37and
31:38you're not hiding parts of yourself and
31:39you're talking about your
31:40accomplishments cuz again those that
31:41that falls into like the mental hurdles
31:43I was talking about.
31:45I can guide you to riches on YouTube all
31:48day.
31:53The tough thing is getting people to
31:54actually do the thing.
31:56And they typically dance around the one
31:59the thing the way they need to start
32:01talking on YouTube to generate authority
32:03to create authority.
32:05You have to talk about your
32:07accomplishments because if you don't,
32:08nobody else is going to do it for you.
32:11And lean all the way into that.
32:18Anyway.
32:21So you do the backwards math.
32:24This is this is what prompts me to
32:26suggest the price range that I did of
32:285,500 to like 8 grand.
32:30Depending on your offer, you could go
32:31way more.
32:35I would do eight.
32:388,000.
32:42And then I would I would want you to
32:43convince me why you can't charge eight.
32:46And in you trying to convince me, you
32:48will expose yourself.
32:51Of of where you're at mentally.
32:56Because remember,
32:58it's as easy to make $1 as it is to make
33:0050.
33:02It's the same thing.
33:04At a certain point you decided to charge
33:06$2,000 or
33:08three, four, five thousand dollars. It's
33:10the same thing. Charge 10.
33:12Charge 15.
33:16And take whatever burden you now have,
33:19what you take the burden you think you
33:20now have in the sales process and put
33:22that on the content side. Meaning,
33:25double down on more content. And not
33:27just more content, but more valuable
33:28content. And not just more valuable
33:30content, but more
33:32hyper focused, hyper targeted content.
33:35Speak directly to the pains
33:40of your ICP.
33:42Get in their mind.
33:52So now that I've decided on price,
33:55I know what I'm doing every day. And the
33:57interesting thing about about
34:02this 50k a month number,
34:05and and beyond, to be honest, is it's
34:08very simple. It it it's it's a it's very
34:10simple. It's just a lot of it. It's very
34:12simple work. It's just
34:14a lot of it or sustained over a long
34:17period of time.
34:18It's consistent. It's a simple work.
34:20It's the simple stuff, but it's done
34:22consistently.
34:24So when I am looking to start a business
34:26or I'm looking to scale a business,
34:28whether again it's mine or
34:32>> Someone I'm guiding through this
34:33process. I'm looking to introduce
34:35leverage, but I'm also looking to
34:36introduce consistency consistency. Can
34:40they do the high leverage activity
34:41consistently? I've told people they're
34:44they're just
34:4590 days of posting content away from
34:47doubling or tripling their business.
34:50But they can't bring themselves to do
34:52it.
34:54Because if it doesn't pay dividends
34:55right then and there, they don't do it.
34:57If it doesn't produce results in 3
34:58weeks, they don't do it. If it doesn't
35:00produce results in 2 months, they don't
35:02do it.
35:06You know there are people out there like
35:07Elon Musk or who who who are building
35:10SpaceX for 20 years, 15 20 years before
35:14it ever
35:15generates some capital.
35:22You see the levels that exist in this
35:24game?
35:34I used to be a very very impatient
35:36entrepreneur.
35:37And that's one thing that I still
35:38wrestle with
35:40from time to time.
35:50And sometimes it might look like
35:52starting your business over again.
35:57If you have a business, sometimes I
35:58might it might look like starting from
35:59scratch.
36:01Because
36:02especially if you're running a solo
36:04one-person business,
36:12it can become a big part of your
36:14identity.
36:15Meaning like it might be and and that's
36:17when it gets very tough to change
36:18things. It becomes tough to change your
36:20pricing. It becomes difficult to start
36:22posting content because
36:25you have succeeded up until this point
36:27in time in being who you are.
36:31And to change the business or to grow
36:32the business, you have to change who you
36:34are. That's a very diffi- diffi- very
36:36difficult thing to do. So, oftentimes,
36:39the advice is to just kill it.
36:43Kill who you are
36:45by killing the business.
36:48Start over. Maybe switch niches or
36:50industries.
36:52That process in itself will give you
36:55permission to reintroduce yourself to
36:56the world as someone totally different.
36:58To reinvent yourself.
37:01And to start charging higher prices from
37:03the get-go.
37:06For instance.
37:14And sometimes the best thing that can
37:15happen to you is your business going
37:17under.
37:22I run a one-person business. I I
37:25I live a very beautiful life.
37:30I work
37:313 hours a day, maybe 4.
37:34I don't I don't I I This is in contrast
37:37from this time last year, where I was
37:38working 14-16 hour days some days.
37:42Definitely over 12 every day.
37:46So, we're talking like 4:00 a.m. I was
37:48working.
37:49And we would go to 7:00 p.m.
37:53So, do the math. That's like 15 hours.
37:557:00 a.m. p.m.
37:59It's not that sustainable, but also
38:06the highest leverage activities were
38:08done were were were done in like the
38:10first 2 to 4 hours.
38:12So, I said, "This is probably all that I
38:13really need to do."
38:16If I can do this, I can make a
38:17significant amount of I can generate a a
38:20amount of capital.
38:21And I can also live a beautiful life.
38:26And so, this is the standpoint that I'm
38:28coming from
38:32when I present ideas like this.
38:35You know, the premise being how to how
38:37What was it What was it What was the
38:38title even?
38:40How I'd make 50k in 90 days guaranteed
38:42if I had to start over again.
38:45This is where I'm coming from.
38:47It's understanding that most of the
38:48things that we do in a business in a
38:50business
38:53don't matter.
38:57Sounds crazy to say, but
39:00a lot of things can wait.
39:03The email responses can wait.
39:08Most things can wait.
39:11Your employees can wait.
39:14You can get back to them later
39:16if you have employees.
39:24You are better off
39:25at night turning your phone off so that
39:27when you wake up and leaving your phone
39:29in a different room so that when you
39:30wake up, your phone is off.
39:34And you don't touch that phone for the
39:35first 4 hours of your day, 4 to 6 hours
39:37every day. Let's just say if you're
39:38working out. You got to work out with
39:39shower so on and so forth.
39:42There's nothing to There's nothing that
39:44needs your attention.
39:46Bonus point
39:48or if you really want to make this work,
39:49wake up early. The reason why that is so
39:52advantageous advantageous, excuse me,
39:54when it comes to building wealth
39:57waking up early
40:00is because
40:02nobody's awake to bother you.
40:09There I got I got to I got to I got to
40:11pull a quote.
40:14I got to pull a quote.
40:23>> Early to bed and early to rise makes a
40:26man healthy, wealthy, and wise. Marcus
40:29Aurelius. There we go.
40:32And that's true. I've always made the
40:34most amount of money
40:36when I was on an early schedule.
40:40You don't have to.
40:42There's always going to be exceptions to
40:44the rule. Oh, so-and-so made a hundred
40:46million dollars and you know, wake up
40:48wakes up when the sun's up. Cool. I have
40:51seasons in which I operate like that,
40:53too.
40:56Not telling you how to live your life.
40:57I'm just saying.
40:58There are seasons in which I need to
41:00create significant amounts of momentum
41:02for myself and in those seasons, I wake
41:04up early.
41:06And I actually wake up early anyway, but
41:09I think you got the point.
41:13So, I don't have an offer for you.
41:16The offer is probably going to be
41:20if not some done for you, I don't know
41:22how good you are at whatever skill it
41:23is.
41:24So, I'll meet you in the middle and say
41:25I'd probably sell my expertise.
41:29I'd probably sell my expertise doing
41:31some sort of coaching offer with some
41:33potential done for you on the back end.
41:35Hey, do you want me to just do this for
41:36you? That sort of thing.
41:39Cool?
41:41With that, you can't go wrong. I cannot
41:42say do
41:44AI outbound for businesses. I don't know
41:46if you're good at good at it yet.
41:49So, I'm not going to propose that to
41:50you.
41:52There's There's no course here for sale.
41:59What I can propose
42:01is that you're probably knowledgeable
42:02about something and that you you give
42:04yourself permission
42:06to sell that expertise.
42:09And then if you have if if
42:13you are just willing to do it for them,
42:15you can also charge more. There's your
42:17done-for-you offer.
42:23And of course, if you're doing
42:24done-for-you, charge more. Now, nine
42:27times out of 10
42:30honestly like a 9.8 or 9.9 times out of
42:3210
42:34when folks when folks
42:36come to me looking for guidance and they
42:37pay me my fee
42:43And this applies this applies to this my
42:45applies this applies to my clients doing
42:47north of 30 grand a month.
42:52Typically, the advice is like the the
42:54number one thing that I'm looking for is
42:56oh I can't what what is your offer and
42:58how much are you charging?
43:01And almost always the advice is to raise
43:03the price.
43:06Almost always.
43:08I'm talking 9.8 times out of 10 or 9.9
43:12out of 10
43:13the offer the offer is to raise
43:16the price.
43:20You'll probably the it's a beautiful
43:22thing that happens. You'll work with
43:24like 20 to 30% less clients. So, you're
43:26booked like 20 to 30% less calls.
43:31But you'll make
43:35double the money
43:37or 50% more money.
43:40>> [clears throat]
43:44>> And it's always the it's always the
43:46solution.
43:48That paired with
43:51YouTube like strategy and guidance on
43:52the YouTube and content side.
43:56And also like the you know, if they want
43:57to do outbound, we can do that too. But
43:59those two things put together
44:01guiding them on ads and stuff like that
44:03too. Yeah, that's it's all secondary.
44:05But those two things put together
44:10offer structure and then
44:13YouTube content strategy like these
44:17like creating these really small but
44:18hyper-profitable YouTube channels.
44:21That's the stuff
44:23that takes people
44:26to this kind of internet wealth and
44:27internet money that you're seeing here.
44:29Like that's that's that's how this
44:31happens.
44:33The solution's always the same.
44:39There is just a lot of resistance
44:42because it feels unnatural.
44:45When you go from booking 10 calls a
44:47month
44:48to five
44:50or to to six or to seven,
44:53it feels scary.
44:57But, if you go from charging
44:59two grand to eight grand, one of those
45:01calls counts for four. Do you see the
45:03math here?
45:06So, you generate more capital.
45:10You have more money to play with.
45:12Leverage. You can use that now to create
45:15more content, hire an editor.
45:17Or hire better
45:19invest in better equipment.
45:21So, when I started building my YouTube
45:22channel
45:23scaling up my agency,
45:27I recorded it on a
45:302020 or 2021 MacBook Air webcam.
45:35If you go on my channel and you sort by
45:37oldest, all those videos are shot on a
45:38webcam.
45:40I think my first
45:41maybe like first four or five videos
45:42were shot on my iPhone.
45:45But, that's it.
45:48The rest was on a webcam.
45:53And sometimes I do that on on purpose by
45:55design because
45:57I don't want to have to get myself
45:59concerned with all the other stuff, all
46:00the other tech stuff, and making it
46:03pretty, and thumbnail design. I I don't
46:05do thumbnails.
46:07The next question is always, "Oh, what
46:09about thumbnails?" And I don't I don't
46:11care about thumbnails.
46:13Maybe I should, but I'm not. I'm not Mr.
46:15Beast. There's only so many things you
46:17can care about.
46:22And I'm not a YouTuber.
46:25I'm a business owner that happens to be
46:27on YouTube. That being said,
46:32I'm also intentionally I'm I'm doing
46:34this intentionally.
46:39Cuz I want to be different from people
46:40who have like really well-designed
46:44thumbnails.
46:45That being said,
46:48you got to you got to you got to pick
46:50and choose what you
46:52what you care about.
46:54Cool.
46:59So,
47:01that's how I would do it.
47:04And I'm not thinking like here's here's
47:06the mindset piece, okay?
47:13I'm not thinking about what if this
47:14doesn't work.
47:18I'm not thinking about what if I don't
47:19hit my goal.
47:24>> [clears throat]
47:25>> If I don't hit my goal in 90 days, I'll
47:27hit it in 100.
47:28If I don't hit my goal in 100 days, I'll
47:30hit it in 120.
47:32You get the point.
47:35If I don't hit 50k a month, but perhaps
47:37I'll hit 30. If I don't hit 30, I'll hit
47:3910.
47:40I think you got the point. There's no
47:42advantage to thinking about it with
47:44think about things from with a like a
47:46from a glass half full perspective
47:49or a glass half empty perspective.
47:56You get paid when you're an optimist.
47:59You get paid a lot.
48:05Believing in yourself is a choice.
48:09It's as easy
48:12as doubting yourself.
48:13It's just most people are most people
48:16are in a rhythm of doubting themselves.
48:19Which is why they don't make the money
48:21that they really want to be making.
48:31I'm not like I present I present the
48:33notion of 90 days for YouTube and it
48:35sounds nice.
48:37I also have done it.
48:40But I want you to understand something.
48:43In the times that I do this, I'm not
48:45like I'm not trying to do it by day 90.
48:48My mindset is I'm going to do this for
48:51as long as it takes.
48:55Because I know that there's a date in
48:57which I win and I'm just going to keep
48:59going until I'm I'm rich. I'm going to
49:01keep going until that date.
49:03That's my mindset if I'm starting from
49:05zero.
49:08And because that's my mindset, it
49:09typically happens faster than I expect.
49:16When I decided to start posting on
49:17YouTube documenting my agency, this was
49:20a few months into building the agency.
49:23I didn't start on day one.
49:24I should have, but I didn't.
49:30I had I built an Excel spreadsheet. I
49:32didn't build it. I just opened up an
49:34Excel spreadsheet, a Google Sheet.
49:38And I said, I'm going to just do this
49:42for the next I'm going to upload a video
49:43every single day for the next 6 months.
49:45Or I think the initial plan was
49:46the next year.
49:48>> [clears throat]
49:49>> I'm I'm to upload a video every single
49:51day for the next year.
49:56And so I started tracking.
49:59Every time I would upload a video, I'd
50:00write the title down in one column, and
50:02I'd write the date I posted it in the
50:03next column.
50:04And my goal was just to make that
50:07list as long as possible. Every 30 days,
50:09I'd color code it.
50:11Next block of 30 days would get a
50:12different color, highlighted a different
50:14color. And it was just nice. I gamified
50:15it.
50:17I was just post I was just focused
50:20on increasing that streak.
50:24And of course,
50:27in increasing that streak, I got better,
50:31which is the most underrated part of
50:32this whole thing, but I also gathered
50:33more information on what's working. And
50:35because of those things, I made my
50:38chances of succeeding far more likely.
50:44Point being, I was focused on the
50:45inputs.
50:49And
50:50a few months into it,
50:52definitely definitely
50:55not a year.
50:59There we were.
51:01At 50k a month.
51:04And that was a very very valuable lesson
51:06for me. Of just a
51:08a confirmation
51:10that this approach works.
51:14And you can get the next like the next
51:16guy can take this is going to watch this
51:17video and try this and put a video out
51:19every day. I'm not saying that that's
51:20the the golden ticket to succeeding.
51:23But you can do this.
51:26The next guy will do this and not
51:28succeed because
51:29of something that's going on up here.
51:33They're wrestling with the idea
51:36that they're not going to make it cuz
51:37they're holding on to the 90 days.
51:39They're holding on to the thing that
51:40isn't This is that doesn't matter. This
51:42is about being the best version of
51:44entrepreneur that you can be.
51:46This is about becoming a completely
51:47different caliber of entrepreneur.
51:49This is about the version of you who to
51:51to that version of you who you just have
51:53to like you just got to buy into this
51:55belief.
51:56This is about nurturing this new version
51:58of you
51:59to who 50 grand a month is the same as
52:01$50 a month. It's the same
52:05thing.
52:11Same thing.
52:17It's as easy to make 50k a month as it
52:20is to make 20 or 30k a month.
52:24Again, pro tip is if you can put
52:25yourself around people
52:30who are not only making that kind of
52:32money, but also who inspire
52:36that belief in yourself.
52:39Cuz what happens is
52:41when we're around people or when we
52:43consume certain people's content
52:45or content period, music,
52:48one of only one of two things happens
52:50every single time.
52:53And you got to take this this really
52:54seriously.
52:59We either become more expansive
53:02and we buy into our we we buy into a
53:05bigger and better and more supportive
53:06and more conducive belief system.
53:11We start to think about what's possible
53:12for our lives
53:15and for our business and for our bank
53:17account.
53:26Or we start to become smaller
53:32and more contractive.
53:34And we have to shrink ourselves.
53:39And we're focused on judging other
53:41people.
53:42Or we become externally focused.
53:46>> [clears throat]
53:46>> Gossiping and things like that.
53:48That's not where you need to be.
53:51You need to be around people and
53:53consuming
53:54content.
53:56Exposing yourself to to to things,
53:59places
54:02that are aspirational. That make you
54:04want to be a better version of yourself.
54:07That make you want to go harder and put
54:09out more content.
54:10And figure this thing out.
54:13And what you will realize sooner than
54:15later is there's no equation to figure
54:17out.
54:1850k month is not a an equation.
54:22It's a version of you that you settle
54:24into.
54:27The most natural version of you.
54:30Where you're giving yourself permission
54:31to speak in a way
54:34or to share the parts of you that make
54:36you different. To speak in a way in
54:38which you have pure conviction and
54:40confidence.
54:44When I sell someone a $20,000 package,
54:53it's because of the conviction.
54:58You have to believe in the thing you're
55:00selling and you have to believe
55:02in yourself.
55:06All these other stupid, dumb
55:09tworps
55:11are making boatloads of money. Why not
55:13you?
55:15Why not you?
55:26And you'll find that the more the the
55:28higher you go,
55:30it becomes more about doubling down on
55:32the leverage piece.
55:36And doing less.
55:38When people cap at a certain ceiling,
55:41often times it's because
55:45they introduce a lot of baggage into the
55:47business.
55:51In the form of like
55:52offers that don't matter.
55:59In the form of people that hold them
56:01back.
56:02In the form of chasing trends and
56:06you know, oh, I saw this person is
56:07running this funnel, therefore I got to
56:09do it, too. No, no, no, no, no.
56:16It's not how this goes.
56:18>> [snorts]
56:23>> This this might be a video that you have
56:24to listen you have to listen back to.
56:32Especially if you're doing over over
56:3620 grand a month.
56:44The the the the there is typically very
56:46little that you need to change about
56:48your business, my friend.
56:50To hit 50k a month, it typically looks
56:52like just
56:56the the look on the look
56:59the look on
57:02your face when you realize that you can
57:03charge three times as much that you're
57:05charging without changing anything
57:08about the offer or the offer of the
57:10business.
57:13It's always really funny.
57:18But you you
57:20you deserve to be there, and I think
57:22your relationship with time
57:24can be a lot healthier in the sense that
57:27like
57:29patience is a virtue, but also
57:33when you realize how little $50,000 is,
57:37you'll start to realize that like you
57:39can make it quickly.
57:40And what you're doing right now with the
57:42these points of leverage is you're
57:43setting the foundation up to not only
57:46just do it once, but to do it again.
57:50And again, if it didn't work in 90 days,
57:51like the difference is the old version
57:54of me would have quit. You can't be the
57:56person that quits after 90 days.
58:02I mean, you can, but
58:04you'll you'll get you'll get
58:07you'll you'll get the life you deserve.
58:09Let's put it that way.
58:11We we we
58:13attract
58:15who we are.
58:19And we we attract
58:21on a level of our self-worth,
58:24self-belief,
58:27and what we believe. Not what we think
58:29we deserve, but what we truly believe we
58:31deserve.
58:37And so so much of my work with folks is
58:39just getting them getting them to buy
58:41into a new idea
58:47of
58:48what their business could be like.
58:50That's it's it's your business 2.0.
58:53Getting them to buy into an idea of what
58:55what a beautiful life could really look
58:56like. And you'd be surprised how easy it
58:58is to to to generate this money when you
59:00have a plan.
59:03Just do the math.
59:06Do the math.
59:09And then work work towards that.
59:14Figure out how many sales calls you
59:15need, or before that, just figure out
59:17the make the internal commitment
59:19to posting.
59:22I'll tell you this, when I when I really
59:23needed it, I I had no problem posting
59:25once every day.
59:28I would have posted two or three times a
59:29day if I could.
59:31Look at what Hermósi's doing with his
59:32highlights channel, and it's it's not
59:34physically him. It He has He has
59:36teammates uploading these clips, but
59:37point being, there's no rules to this.
59:41I think that's that's one of the the
59:43fundamental beliefs.
59:45There's no rules to this game.
59:51There's no rules to this.
59:52You make your own rules, literally.
59:57And that's the most freeing freeing
1:00:00belief in the world.
1:00:08Cuz that's when nobody can stop you.
1:00:14See you in the next video. I'm out.
1:00:16Peace.

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