How I'd Grow Content Output Without Doing It All — Transcript

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1. 0:00Um, since the beginning I do uh social
2. 0:02media.
3. 0:04I do everything alone, but I'm doing
4. 0:06good. I have like 2 million followers
5. 0:07for between YouTube, TikTok, and
6. 0:09Instagram.
7. 0:10But I know it's important to have the
8. 0:13right team. So since beginning I'm alone
9. 0:15doing my content, everything.
10. 0:18I just have my friend that is helping me
11. 0:20for setting up a school, etc. But I want
12. 0:23to now work more than 30 minutes per per
13. 0:26day and I'm trying to recruit the right
14. 0:30team.
15. 0:31>> though.
16. 0:31>> Yeah, it's a lot. I'm very lazy. I don't
17. 0:34like to work, you know? [laughter]
18. 0:35I like to do the less possible to make
19. 0:37the most possible. But now I'm ready to
20. 0:40work a little bit more. And
21. 0:42>> This is the perfect French person for
22. 0:45for like just this whole thing is
23. 0:46amazing. So keep going.
24. 0:48>> So now I want to ask you um
25. 0:52who I I have to recruit? Like what kind
26. 0:55of people I have to go I have in I have
27. 0:58to
28. 0:59>> Who to recruit for the role?
29. 1:00>> to recruit in my team, close to me,
30. 1:03to scale to make more maybe more more
31. 1:05views, more
32. 1:07not more views, but to helping me for
33. 1:09the content, give me ideas.
34. 1:10>> Maybe just try working for an hour
35. 1:11instead of 30 minutes.
36. 1:14>> [laughter]
37. 1:14>> Maybe don't need to recruit anyone.
38. 1:18Yeah, you could you could you could
39. 1:19eight X your output if you worked 4
40. 1:21hours a day.
41. 1:23>> Yeah, but
42. 1:25>> [laughter]
43. 1:28>> No worry. I really don't like to work,
44. 1:30you know?
45. 1:31>> [laughter]
46. 1:32>> No, so
47. 1:34to to to answer the question really. So
48. 1:36when we think about building teams or
49. 1:37even companies or revenue lines,
50. 1:38whatever it is, like we think higher one
51. 1:40to higher 10. And so the idea is like I
52. 1:42we spend a huge amount of time on trying
53. 1:43to find a really really good person who
54. 1:45already has a network, who already knows
55. 1:47the playbook, and they're going to try
56. 1:48and apply what they've learned before
57. 1:50into your business. So rather than
58. 1:52trying to take people who are lower and
59. 1:54then spending all the time to train them
60. 1:55up, it's far more productive. Now, it
61. 1:57costs more, but it's faster. But you
62. 1:59have the cash. Yeah, you have the cash.
63. 2:01>> But where?
64. 2:03>> I mean, you can Whenever you want. I
65. 2:04mean, sorry. Did you say where?
66. 2:06>> Yeah, [clears throat] where
67. 2:07LinkedIn?
68. 2:08Like
69. 2:08>> Oh, LinkedIn. Yeah, yeah, yeah. You do
70. 2:10outreach. I mean, also a really simple
71. 2:11way is
72. 2:12um
73. 2:13So, when I think about recruiting for a
74. 2:15business, if I'm going to have that be
75. 2:16an internal function or an external
76. 2:18function, um
77. 2:20if it's
78. 2:21if it's a one-off role that I'm looking
79. 2:23at, I'm willing to pay a headhunter a
80. 2:26ton of money to go do that because they
81. 2:27already have a network of people, a huge
82. 2:29pool of people that they're keeping
83. 2:30warm, and I'd rather just pay the money
84. 2:33to get the problem solved and have
85. 2:35really amazing candidates sent to me for
86. 2:36a lot more.
87. 2:38If I'm going to have a role that I'm
88. 2:39going to have repeated, so for example,
89. 2:41sales people, editors, uh those are
90. 2:43those are roles that, you know, customer
91. 2:45success if you have that. Like, those
92. 2:47are going to be roles that I have a lot
93. 2:48of, and so those are things that I'm
94. 2:49going to keep internal because it's core
95. 2:51to how the business functions. And so,
96. 2:53when it's like niche expertise leader
97. 2:55that I'm not going to hire a ton of,
98. 2:56then I'll I'll I'll pay to I'll also
99. 3:00kick off internal stuff if I can, but
100. 3:01I'll I'll be more willing to pay for an
101. 3:03outside recruiter.
102. 3:04>> Okay. And so, what's the the name of the
103. 3:07like content strategist? Is that I need
104. 3:09>> Yeah.
105. 3:11>> a order
106. 3:12>> Yeah, director of content, director of
107. 3:13content strategy.
108. 3:14>> Okay, all good. Thank you.
109. 3:16>> Yeah.
110. 3:17Glad I could help.
111. 3:19If you're not getting as many leads as
112. 3:20you want in your business is
113. 3:21demand-constrained, meaning [music] you
114. 3:23could service more customers than you
115. 3:25currently have, then this is for you.
116. 3:26So, marketing is changing, and I think
117. 3:28[music] ACQ tends to be on the bleeding
118. 3:30edge of this stuff. We certainly spend
119. 3:31the money
120. 3:32to do it, but we also build custom
121. 3:34software, and we pay amazing vendors and
122. 3:36very expensive people to figure out the
123. 3:37system that we have right now, and I
124. 3:38want to share it with you, kind of open
125. 3:39kimono style. If you're not getting as
126. 3:41many leads as you want,
127. 3:42boy, do I have the thing for you. Click
128. 3:43below, book call, and uh
129. 3:45hopefully I'll see you in Vegas.