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how i create hooks that get 1M+ views every time (just copy me) — Transcript

by Mino Lee · 9,067 words · 1,267 segments · language en · Watch on YouTube

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0:00A hook, very simply, is the first 3
0:02seconds of your video. And if you don't
0:04get people past your first 3 seconds of
0:06your video, your watch time will be
0:07cooked and you're not going to be able
0:09to get any views on your account. I
0:10really want to connect the dot why
0:12understanding hooks is going to lead to
0:15you actually having a career as a
0:18creator. If you do hear about hooks,
0:20it'll always be some gimmicky BS like
0:23this is a visual hook. This is a
0:25challenge hook. Yo, like this is like
0:27the new gimmick for a hook. Yo, use this
0:29zoom effect. Yo, use this like jumping
0:31up and down effect in your hook. I I
0:33actually think that advice is pretty
0:34awful because it's going to make you
0:36rely on gimmicks for your content. You
0:38actually feel like you don't really
0:40understand like why videos actually do
0:42well or don't do well down to their
0:43core. I really want you to understand
0:46genuinely what makes videos do well.
0:49Now, to to really quickly recap why
0:52hooks actually matter down to their
0:54core, because a lot of people don't seem
0:56to understand this either, I'm going to
0:57draw a little graph here that denotes
0:58why hooks actually matter. So, a lot of
1:00times people think, okay, well, the hook
1:02matters because I I don't know. It's
1:04just like it's shocking. It It's got to
1:05be shocking. It's got to be
1:06controversial. But down to the core
1:08principle, the only thing that you need
1:10to understand about your hooks is viewer
1:12retention graphs. Basically, what a
1:13viewer retention graph means is the
1:16percent of viewers that are still
1:18watching, right? So, obviously, you're
1:20going to start off at like 100%. At each
1:22stage of your video, so we have maybe 5
1:24seconds in, we have 10 seconds in, we
1:27got 15 seconds in, we got 20 seconds in,
1:29etc. Why your hook matters so much is
1:32because even if the rest of your video
1:34is great after second 10, your your
1:37video gets interesting after second 10.
1:39So, your retention's great after second
1:4010. Like nobody really falls off after
1:42they watch second 10. Why? Because
1:44something interesting happens. You start
1:45spitting like you actually start
1:46revealing your value. You start like
1:47actually getting into the meat and
1:49potatoes of your video. But you're doing
1:50it at second 10 and it's not really
1:52engaging the viewer. Well then what's
1:53going to happen with your viewer
1:54retention is that even if you have the
1:56most goated piece of video past 10
1:58seconds, what's going to happen is that
2:00you're already going to be at like 10%
2:01retention by the time people reach the
2:03interesting part of your video. And yes,
2:05even if the viewer retention graph
2:06stabilizes, what's still going to happen
2:08is that Instagram or Tik Tok or even
2:10YouTuber is going to see the fact that
2:13everybody left your video, all of these
2:15people, 90% of your viewership left
2:17because your video's beginning was not
2:19interesting. And this is why hooks
2:21matter so much because the rest of your
2:23video does not matter at all. If you
2:26cannot capture their attention within
2:28those first 5 seconds. So this is the
2:30baseline of our entire presentation
2:32today. You need to get their attention
2:34and their eyeballs super hard early on
2:37or else nothing matters. This is all we
2:40are going to focus on in today's
2:41presentation. It's not how to even tell
2:43like compelling arguments. It's not how
2:45to tell long stories. It's literally how
2:48to captivate somebody's attention within
2:49one sentence within 3 to 5 seconds.
2:52Okay. So, now that we understand why
2:54hooks are actually crucial to know, if
2:56we talk about like the importance of a
2:57video, of what actually goes into making
2:59a video, you might think that it might
3:00be like 50/50 like the hook and then the
3:02rest of the video. No, it's
3:05realistically like it's like 8020. It's
3:07like 80% is the hook. Why your video got
3:10a,000 versus 100,000 views. If you are
3:12stuck in 200 view right now, if you are
3:14stuck under 1,000 views, it's because
3:16you are looking at the wrong thing.
3:17You're looking at everything else that's
3:19here. That isn't the hook, right? You're
3:21looking at what music are you using?
3:23What song? Maybe it's the camera
3:25quality. Oh, I need to buy a more
3:26expensive camera. Try some other
3:28gimmick. And the truth is audio quality.
3:30Audio quality is important, but at the
3:31end of the day, actually, these are
3:32still fundamentals that are important,
3:33like audio quality. But nonetheless, if
3:36your video isn't doing like well and
3:38there aren't any glaring issues, yeah,
3:40people think keywords and hashtags
3:42matter. Like, are you serious? Keywords
3:43and hashtags? Just make a better video.
3:45Like why would Instagram or Tik Tok push
3:47out a video that isn't interesting and
3:49inherently like captivating to 90% of
3:52their viewers? Bro, yeah, you can maybe
3:54get an extra like 10% views by using
3:56keywords and hashtags, but at the end of
3:58the day, it doesn't matter. That's not
3:59what's going to get you from 1,000 to
4:01100,000 views. How do you play the game
4:02of next video you get 100,000, a million
4:05views? That is why you need to
4:07understand hooks. And to prove it to
4:09you, for those of you guys have not seen
4:11my socials online, maybe you're new.
4:13I've been creating content for the past
4:14five years across three different
4:16niches. I started off in comedy. This is
4:18my self-development account, right? I
4:19talked about productivity, gym, and then
4:21I talked about social media advice and I
4:23grew an Instagram account like
4:24documenting my business journey, yada
4:25yada yada, right? So, the in order to
4:27grow any of these accounts, I obviously
4:28had to understand how to keep people's
4:30attention. Literally, my average views
4:32on this account is like a million. It's
4:33like 1.2 million views per video. You
4:35average out all the views of every
4:36single video I've ever posted, it's like
4:381.2 million on this account. So like
4:40when I say I understand hooks like
4:41please believe me it's because I have
4:42been I have studied this voraciously bro
4:44I have made over like a couple thousand
4:47videos on the internet now by this
4:48point. Starting off with C. Starting off
4:51with C. You need to copy viral hooks.
4:53And I don't care what anybody says about
4:55being original, about being creative.
4:57You are not going to learn how to be
4:59viral. You're not going to learn how to
5:01actually captivate people's attention
5:03and move the needle online with your
5:05following if you haven't copied and more
5:07specifically studied why other people
5:10are doing well. And as a result, you're
5:12just shooting in the dark because you
5:14don't have an understanding of what's
5:15good. And if you're starting on social
5:17media, the best best thing you can do is
5:19speedrun your skill set of viral sense.
5:21As in, you need to speedrun your
5:23learning curve of understanding why what
5:25works on social media works. And if you
5:27are still in the frame of this is a
5:29guessing game and nothing else really
5:31matters besides luck or the algorithm
5:33doesn't like me because like my account
5:35is still new, you're you're blaming
5:38these external factors. At the end of
5:40the day, you're going to deny any
5:41learning that you can actually learn.
5:42Lesson number one is copying viral
5:45hooks. Here is the three-step framework.
5:47Step one is you go onto Tik Tok because
5:50on Instagram, the search engine's not
5:52that good and Instagram's algorithm is
5:54actually not that good. It's not as
5:56refined compared to Tik Tok. So go onto
5:58Tik Tok and then scroll for any videos
6:00that have over 50K plus likes. If all
6:03the videos are less than 50K likes,
6:05don't even just scroll them. Like you
6:07can watch it, but like honestly don't
6:09even bother. You want to train your data
6:11set with the best data. Okay? And and if
6:14you think of your brain and your viral
6:16sense as this like kind of GPT
6:18algorithm, right? You you think of your
6:20brain as this kind of like like AI,
6:22right? That's trained on your viral
6:24sense. You need to download as many of
6:26these quality data points as possible.
6:29So, step one, go on to Tik Tok. Step
6:31two, you're going to find all the videos
6:33that have 50K plus likes. And number
6:35three is you're going to make sure
6:37they're all in the style of video that
6:39you want. So, you need to understand
6:41what format you're trying to create and
6:43what niche you are in. Okay? So, for me,
6:45for example, my format is talking,
6:46right? And when I say format, I don't
6:48mean like, you know, this complex
6:49complex thing, you know, are you talking
6:51in your video or are you not? Are you
6:52vlogging or are you more so like
6:54explaining? Are you educating or are you
6:56doing like more of a music montage? That
6:58matters. Like I'm not going to be
7:00studying a cooking like montage video if
7:02I'm trying to make persuasive talking
7:04content about social media. Also, real
7:06quick too, I know you might be thinking,
7:08"Oh, but I only want to grow on
7:09Instagram." Instagram is the only
7:10platform that matters to me. What works
7:12on Tik Tok also works on Instagram,
7:13generally speaking. And the reason why
7:15is because they both are measuring the
7:16the same thing, which is engagement and
7:18watch time. For me, for example, my you
7:20need to know what your format is. And
7:21you need to know what your niche is.
7:23Format equals talking head. And then my
7:25niche for me right now, I would say I'm
7:26in the business niche. Your format can
7:28be talking. It can also be like vlogs.
7:31It can also be like montages with music.
7:34Generally speaking, be able to describe
7:36what you're looking for. We're all going
7:38to use different terminology. Is it
7:39talking? Is it talking head? Is it
7:41how-to videos? Is it list videos? It's
7:43generally we're talking about similar
7:44things here. You know what you're
7:45looking for. You're only looking for
7:46videos with 50K plus likes. and you're
7:48only looking through the format that
7:50you're in and the niche that you're in
7:52or at least similar niches. Like I might
7:54still study videos, you know, talking
7:56about like dating. I might still study
7:58videos talking about fitness because
7:59they're kind of related enough and it's
8:01still a similar format. The the format
8:03matters a lot more than the the niche
8:06because the format is a little bit more
8:07universal. Like if you are a day in the
8:09life creator talking about college, you
8:11can still study 9 to5s, you know, making
8:13day in the life content. It's still
8:15there's still a lot you can study. You
8:17can even still study self-employed
8:18people if you are making content about
8:20your day in the life after your job. You
8:22can still study how the other niche of
8:24creators do it because then you can
8:26transfer over those principles into your
8:28niche. Okay. Most important thing is
8:31identify what format of content you are
8:33making and only study the videos that
8:35you like want to make in that format.
8:38Basically, once you go on to Tik Tok,
8:40you scroll through until you find 50K
8:42plus like videos that are in your
8:43format. Write down all of the hooks and
8:46copy them down. This is going to be your
8:48bank. This is your bank of ideas because
8:52now all you need to do once you have
8:54this bank of hooks is to slap them
8:57together with ideas. So this is your
8:59list of hooks and all you need is a list
9:02of ideas that you can mash together with
9:04those hooks. You need to mash together
9:05ideas with your hooks and then that's
9:07the goal of having these frameworks. So,
9:09for example, if you are tired of
9:11throwing events that nobody else pulls
9:13up to, here's the ultimate guide to
9:14throw in bangers with thousands of
9:16people. Take take notes and thank me
9:18later. We just took one niche and we
9:20combined it with a hook format and that
9:23is a proven viral hook. You've taken
9:25what's already worked on the internet
9:27and you've made your own spin on it.
9:29This is what they call this is what the
9:31pretentious people call stealing like an
9:33artist. And and this is what like loners
9:35call uh the the [ __ ] framework, bro. But
9:38it's really that simple. Note here
9:39though I want to tell you is that you do
9:42want to use words that are pretty simple
9:44and easy to understand because when
9:46things are hard to understand, a viewer
9:48might scroll and you might lose your
9:49viewer retention. Now this is the
9:51difference between good and great hooks
9:53is step three and step four,
9:55understanding and maximizing. Because a
9:57lot of people start with the C, but they
9:59don't reach the [ __ ] and that's why they
10:01don't finish off with a viral video. Yo,
10:03bars, bars. Yo, bars. Bars. Holy [ __ ]
10:07bars. Wow, that was a bar. You can't
10:09just copy. If you just copy, you're not
10:11going to finish off with a viral video
10:13because you need to also understand why
10:15it went viral and maximize your hook so
10:19you can guarantee virality.
10:20Understanding why they actually went
10:22viral. This one is a little bit more
10:25tricky because this is actually requires
10:27you to fine-tune your viral sense. So,
10:28we're going to do a little bit of a game
10:29together here. Okay, guys. What I want
10:31you guys to do with me is watch these
10:33two videos and ask yourself these these
10:37two questions. Okay, the first one is
10:40what keywords did they use to make their
10:42video go viral? Now, what is a keyword?
10:45A lot of I I know there's like the
10:46traditional like key use keywords SEO
10:51blah blah use # SEO.
10:55No, that's not what I mean by keywords.
10:56I mean keywords as in words that trigger
10:58emotion in your viewer. That's the game
11:00we're playing here. We're in We're
11:02playing the game of capturing attention.
11:03I mean, what keywords are used in these
11:05hook examples that I'm about to show you
11:07guys that probably made viewers keep
11:10watching? And I'm just going to play the
11:12first couple seconds of these videos,
11:13and I want you guys to answer with me,
11:15okay?
11:15>> You scared of talking to women? I hate
11:17to break it to you, but it doesn't
11:18matter if you get buff or if you were
11:20taller or if you made a lot of money or
11:22had an
11:23>> There's not just one word that's going
11:24to make or break a video. It's the
11:25combination of them. Okay? I hate to
11:28break it to you. Now, what I want you
11:29guys to do when you study these videos
11:30and see these keywords is write them
11:32down for yourself. If you are in the
11:34niche of dating, of confidence, of
11:36personal development, this is a video
11:38for you to study. Study what words he
11:41used. Oh, he's walking. Let me walk too
11:43in my videos. You know, that's like
11:45level one gooner thinking. Level two
11:47viral sense understanding is knowing
11:50what words triggered the emotions of the
11:52viewer. Does that make sense? Is that is
11:54that sticking? When you see creators
11:56talking about social media advice saying
11:58200 view jail, 300 view jail, like
12:01what's another one? Algo pull. After the
12:03hook of scared of woman, he talks about
12:04common objections. Perfect. Yes. And
12:07once you start understanding the
12:08patterns why this video did well, that's
12:11when you can start training your viral
12:12sense. I'm going to pull up one more
12:14video example.
12:14>> I passed the last year of law school
12:16with high honors despite being an
12:17absolute academic assault rifle and
12:19procrastinating literally every single
12:20exam. And here are the three.
12:23What words are we noticing here? Law
12:24school, high honors, academic assault
12:26rifle. Like, yes, every single word can
12:29be like a, you know, somewhat
12:30interesting word. But there's certain
12:31words that you want to note that did
12:33well and and made it really interesting.
12:35So, what you what you should do now that
12:37you see these examples is take note of
12:39these words and if they're in your
12:41niche, write them down. Use them next
12:44time because you you need to develop the
12:46bank of words that resonate with people.
12:49Okay? And and this is literally what I
12:50did for one of my previous accounts. I
12:51I'll pull it up. when I first started
12:53this account to go from zero to 100,000
12:55followers in a single month. I'm not
12:56even kidding. That actually happened
12:58because I was just printing video after
12:59video after video doing well. Okay. And
13:02literally the format is I took one hook
13:04that did well, which was this one.
13:06Here's how to stop waking up in the
13:07morning, looking in the mirror, and
13:08hating what you see. Stop using your
13:10phone. It was here's how to stop blah
13:11blah blah blah. Here's here's how to
13:13blank. It's here's how to blank. And
13:14once you have the hook framework that
13:16does well, you inject your keywords.
13:18Know what keywords work well in your
13:21niche. If you master this, I can promise
13:24you, you will blow up because this is
13:26the difficult game of content is
13:27understanding what words resonate with
13:29people and what words don't. And oftent
13:31times it's the slightest slightest
13:33tweak. This is a difficult skill. You
13:35want to start practicing this. And I do
13:37want to emphasize this takes practice.
13:39It's not it's not the most attractive
13:41answer. This kind of like repeated
13:42virality comes from a lot of practice.
13:44This is my second account. That that's
13:45why I was able to grow this from zero to
13:47100k followers in in a month. Um, pull
13:49up some examples. Here's how to break
13:50your shitty habits. Clean your
13:52environment. What key word was used
13:54there? Shitty habits, right? And you
13:55could have e I could have easily said
13:56instead of saying break your shitty
13:58habits, I could have easily said
13:59something like here's how to develop
14:01better habits or here's how to become
14:04consistent. But breaking shitty habits
14:06is a type of wording that we go around
14:08saying, "Yo, bro, I just got to break my
14:10shitty habits of drinking every weekend,
14:12bro." No, to be honest, I just want to
14:14break my shitty habits. Like there's
14:16certain wordings that people use that
14:17resonate that are more relatable. And
14:19that's the thing about being relatable.
14:21It's not necessarily, oh, I am a
14:23relatable human being. No, it's like how
14:26do you word things that resonate
14:27emotionally with people? It's like
14:29talking to a friend and not holding back
14:31precisely. It's the words that provoke
14:33emotion. So, it's more about being
14:35casual. Yes. But it also has to be
14:38specific. It's got to really hit. And
14:40this is more of the intuitive process
14:41where you have to start watching a lot
14:43of Tik Toks, a lot of Tik Toks that did
14:45well and seeing why did why did they use
14:48that word? Yo, what was the word that
14:51they used there that just worked? And
14:53and I'm going to show you one more
14:54example here. Mental masturbation.
14:56Chances are if you're watching this
14:57video, you're probably guilty of it.
14:59Mental masturbation. Yeah, I wonder what
15:00the key word was there. I feel like this
15:02is so important and crucial and nobody
15:04else talks about like the hooks like
15:06with this this much like specificity.
15:08Like I wish I got this uh this kind of
15:10training instead of watching those
15:11Robert Benjamin how to get stuck at best
15:14posting times. Oh, post at 3 p.m. and
15:16you're going to get more views.
15:19Bro, I posted half my videos here at
15:211:00 a.m. Bro, I was filming at night. I
15:22am not going to wait until 3 p.m. Best
15:24posting time, bro. The algorithm does
15:26not give a [ __ ] about what time you
15:27post. Oh, and hashtags, bro. Find a
15:29video where I used the hashtag, bro.
15:30Find a video where I used the hashtags.
15:32It It's not that deep, okay? what you
15:34really need to focus on making good
15:36videos or else you're not going to have
15:37any longevity as a creator because the
15:38thing is you want to get paid by a
15:40brand. You want to scale a business,
15:41right? I really want to connect the dots
15:43between learning this skill and
15:44practicing it because the last thing I
15:45want you guys to do here is leave this
15:47and be like, "All right, I feel
15:49inspired. I feel inspired." And then
15:50like, you know, you don't really take
15:51the action of practicing this because
15:53it's going to take a lot of practice.
15:54You want to do coaching. You want to
15:55sell your books, scale your business,
15:57get design clients. You want influence
15:58and options, create a business, scale a
16:00business, become financially free.
16:02You're going to play at EDC. scale UGC
16:04business, sell digital products, help
16:06people quit their 9 to5, right? You want
16:08to build cool businesses, you want to
16:09create your own freedom, content will
16:10help you do that, but only if you do it
16:13like genuinely with the skill set of
16:15knowing how to consistently go viral.
16:17Guys, this was back in 2022.
16:19This was back in 2022. I I understood
16:23this game back in 2022. And this whole
16:25concept that you're going to fall off on
16:27social media and like social media is
16:29this temporary thing is only true if you
16:32don't understand the game at its core
16:35fundamentals. So guys, if you understand
16:37the game at its core fundamentals and
16:39one of the mo like this this is
16:40literally one of the core tenants of
16:42virality and social media is hooks.
16:44Because if nobody watches past the first
16:453 seconds of your video, nothing else
16:47matters on social media. I'm sorry. It's
16:48the harsh truth. So understand this and
16:50study this. And here is the [ __ ]
16:52framework to understand how to go viral
16:54with hooks. First, copy the viral hooks.
16:57Write them down. Study the ones on Tik
16:59Tok because Tik Tok search engine is so
17:00good and Tik Tok's for you page
17:02algorithm is really really hyper
17:04tailored. I want you to only find videos
17:05with over 50,000 likes. Yes, you can
17:07write down videos with like over 10,000
17:08likes, too. But like you you want to
17:10train your data set. Like if you're
17:12studying 10 hooks, make sure all of them
17:14went super duper viral. Write down what
17:16format you're doing and then only watch
17:18the videos and write down the hooks of
17:20the videos that performed well in the
17:21format that you're doing. So, if you're
17:23doing vlogs, only watch videos that have
17:25over 50,000 likes and they're a vlog.
17:27And then you're going to culminate a
17:29list of hooks. And yes, hooks can
17:31actually be written down, too. Let's say
17:33even if you're a creator like this guy
17:34and he makes videos that don't really
17:36talk all the time, you know,
17:40right? These videos aren't talking.
17:42These still have hooks. You guys still
17:43have to understand these are hooks. Like
17:44hoax is just writing at the end of the
17:46day. Like so let's find a video that did
17:48actually pretty well. 2015 insecure cuz
17:51the only Asians on screen were nerds and
17:53losers. Guys, how many key words are in
17:54here, bro? He's spamming keywords. He
17:56knows what he's doing when he uses the
17:57word nerd, uses the word Asian, uses the
17:59word insecure, and use the word loser.
18:01And then he pairs it with a picture that
18:03very clearly depicts him looking
18:05younger. All of these stack up so you
18:07can actually make the video hit really
18:09hard. So, you got to understand that
18:10like this skill set too transfers over
18:12not just to my style of content. I I
18:14want you guys to understand that too
18:16that I am not just speaking from like my
18:18day one day X series. Low-key half the
18:20people who do like day one of road to
18:2210K a month, day one of Road to 100K a
18:23month, you have to realize that that's
18:25not a good hook. Like day one of Road to
18:2610K a month is not a good hook. Day 17
18:28of Road to Millionaire is not a good
18:30hook. Yes, it's copying one viral hook
18:33that was used once, but it probably like
18:35it's also just not the best hook in my
18:37opinion. This is somebody who's used
18:38this hook like a bunch of times. It's
18:40not that good of a hook because it
18:41doesn't understand like it doesn't play
18:42into the core principles of why things
18:44actually go viral. So for my niche
18:46before, right, the keywords for example,
18:49right? And the if you if you want to hop
18:51off of this call afterwards and like
18:53this is your literal homework. You want
18:54homework afterwards. Like bro, write
18:56down a bank of keywords and write down a
18:58bank of hooks because you really want to
18:59download what works. So keywords, what
19:01are keywords for for my niche, right?
19:03Like you can even go on YouTube and find
19:04the YouTube titles that use all of these
19:07words like dopamine detox, productivity
19:11hacks, morning routine. These are all
19:13key words. Like 6 a.m. is a keyword, 5
19:16a.m. is a key word, right? This is the
19:17in the productivity niche. And and I say
19:19this because I've been in the
19:20productivity niche. That account I just
19:22showed you was in the productivity
19:23niche. But don't just say like uh get
19:25better or improve. It's very broad. It's
19:29not the best key word. Maybe it's like I
19:31I've seen this one desexualize your
19:33brain. Like that's a key word that just
19:35hits. I actually think mental health
19:36I'll be honest. I don't know if it is as
19:38much in the productivity niche. Like
19:40people like the words like lock in more
19:41than they do mental health from what I
19:43have seen in the in the productivity
19:45niche. Yeah. Like there's certain words
19:46that I think just resonate too. And this
19:48is also might be based on like the age
19:49demo. Like specific words work better
19:51than others. And another thing too is
19:53you just have to doom scrolling. Like
19:54one of the videos that I did recently
19:55that did really well. This one. If
19:57you've been laying in bed scrolling for
19:58the past hour and you feel like you just
19:59ruined the rest of your day, so you have
20:01zero motivation.
20:02>> Zero motivation scrolling. Okay, so
20:04look, understand why they go viral.
20:06Coaching clients have paid me like
20:08thousands of dollars for this and what
20:09I'm about to do with you guys right now.
20:11I genuinely mean it. I I I'm not the
20:13biggest fan of people are like, "Oh, I
20:14give you like a bajillion dollars of
20:16value." But like genuinely, this is like
20:19really advanced. It's really niche.
20:21Okay, here's what I do with my like
20:23coaching clients who pay me thousands of
20:24dollars. I make them do this framework.
20:27this checklist of things that make your
20:29that make your hook hit harder. Number
20:31one, clarity. Is this the most clear and
20:34concise way of wording it? So, how do we
20:37figure that out? We have our hook here,
20:38right? This is our like rough draft of
20:40our hook. Now, we have to rewrite it and
20:41revise it until it's perfect. How do we
20:43do this? Okay, if you're tired of
20:44running your business 24/7 by yourself,
20:47boom, it's a little bit wordy at the
20:49beginning. And I know we're going to
20:50we're about to get super like pedantic
20:52here. It's going to be a little bit
20:53like, bro, like you're so OD, bro. Why
20:55are you looking so closely at those one
20:57or two words? Guys, this is the reason
20:58why certain videos can get 100,000
21:00views, the other one will get 5,000
21:02because it just it there's something a
21:04little bit off about the first few
21:05words. And and I know that sounds so
21:07weird to say. Like I genuinely sound
21:09autistic saying that, but like the
21:10difference between 100,000 views and
21:12like a million views perhaps too can
21:14literally be the matter of like one or
21:16two words. I would say there's probably
21:19another way of wording running your
21:21business 24/7 by yourself. there's just
21:23something that like doesn't resonate
21:25with me. If you are tired of running
21:27your business 24/7 by yourself, and here
21:30is where I would like I would just play
21:32around with different wordings because I
21:33don't know if this has any keywords. Add
21:35keywords that add specificity. What What
21:38are some business keywords alone instead
21:40of by yourself like running your
21:41business 24/7 alone? Like maybe it's at
21:45like 10K a month. Like I know I'm just
21:47I'm spamming keywords at this point. 10K
21:49a month. I like that. I like that a lot.
21:51Burning out. burned out. Yo, if you're
21:53burnt out running your business 24/7
21:56alone, yo, we're getting there. We're
21:57getting close. We're getting close. M we
21:59can we can we can get a little bit
22:01better here. We can get a little bit
22:01better here. If you're broke running a
22:03dying business alone, if you're going
22:06broke running a dying business, automate
22:09your business fully with AI. What words
22:11like are sticking here? Autopilot.
22:13Passive income. Passive income. That's a
22:15word that you could use. Passive income
22:16is associated with automating
22:19everything, right? And sometimes too, we
22:20can even go on YouTube, but let's say we
22:22search up a a niche online or a word
22:25online and then we can just start
22:26studying what all the titles are.
22:28Passive income scam. If you want passive
22:30income, you need this passive income
22:32ideas. $2,000 a day, 67K per week. Boom.
22:35That's literally what that's our sign
22:38that some people like for for some
22:40reason the XK per week. XK per day. If
22:44you're going broke running a dying
22:45business alone, here's how to Here's the
22:48ultimate guide to making your business
22:50fully passive with AI. Passive and
22:52automated with AI, take notes and thank
22:57me later. To building a fully passive
23:01income machine. Building a passive
23:03income machine, fully automated with AI.
23:06Take notes and thank me later. Yo, low
23:08key, that's kind of fire. Like this is
23:10your sign to like start using AI agents.
23:14AI agents. Oh my gosh, bro. People love
23:17the word AI agents right now. Uh we
23:19don't we don't need AI anymore here.
23:20It's redundant. Take notes and thank me
23:22later. This is the ultimate guide to
23:24start using AI agents to build a passive
23:26info machine. Take notes and thank me
23:28later. I The thing is it feels a lot
23:31more specific. You could also do this.
23:35This is the ultimate guide to to start
23:38using AI agents. We've dwelled a little
23:41bit on the clarity and I've introduced a
23:43couple other principles of hitting
23:44harder. Another one is specificity and
23:46numbers. Now, not every single one of
23:48these principles are going to apply
23:50every single time, but you can apply a
23:53lot of these principles of what makes a
23:54video do well. Clarity, specificity, and
23:57numbers. Does this actually align with
23:58the video idea or are you just saying
24:00the hook to like rage bait people?
24:01Because that's also not good. If you get
24:03people to a second three and then after
24:04that the video is completely different.
24:06Obviously it's not a good hook then it
24:07just lied to the viewer. Like clickbait
24:09isn't actually that effective. Who is
24:11your ideal viewer is another one too. We
24:13we we're kind of exploring these things.
24:14We're we're thinking about who we're
24:16talking to. I do want to dwell on this
24:18real quick. Purple cow effect. And it's
24:20a concept called purple cow effect. What
24:22purple cow effect refers to is when
24:24something seems novel. And when
24:26something seems novel, it generally will
24:28stick out and capture somebody's
24:29attention. So, when you're driving, for
24:31example, you're not going to to notice
24:3490% of the cows and cars that pass by,
24:36but if you notice, if there is a purple
24:38cow, even if it's in the distance,
24:39you're going to notice it. That's kind
24:41of what you want to create your video
24:42into if you want it to truly stand out.
24:45It needs to have some sort of
24:46uniqueness. And this is where
24:47specificity and numbers actually can
24:49help because specificity and numbers
24:51helps your video stand out. So, if you
24:53have a personal result and number tied
24:55to this, it would be even better. Take
24:57notes and thank me later. I like taking
24:58notes and thank me later. It's a little
25:00bit of a super hook there. [ __ ] you,
25:01money in your sleep. Perfect. Perfect.
25:03And now this also kind of leans into
25:05this like purple cow syndrome because
25:08it's just different. Like who has said
25:09that you're going to use AI agents to
25:11make [ __ ] you money in your sleep? And
25:13who's who's ever made an ultimate guide?
25:15Like maybe if you just said start using
25:17AI in your business, it wouldn't hit as
25:19hard. AI agents specifically makes it
25:21stand out. So there we go. Yeah. And
25:23then you can follow up with a sentence
25:24like thousands of kids just like you are
25:26using a AI agents to make 10K per month
25:28but you're just too lazy to set it up.
25:30Then you have to back the claims that's
25:31true. So obviously you need to have this
25:33kind of video and hook alignment because
25:35if it's just straight capping then it's
25:37not going to work. And then lastly, can
25:39we use visuals to make it easier to
25:41understand or more captivating? If this
25:42is making sense, okay, if it's starting
25:44to click, I know we're covering a lot. I
25:47I know it might feel like a good amount
25:49where there's a lot of work ahead of
25:50you, right? We learned why hooks are
25:52important. Because if you don't
25:54understand hooks and you focus on the
25:5520% that doesn't [ __ ] matter, then
25:57your video's retention is never going to
25:59reach past 5 seconds. And Instagram and
26:01Tik Tok are never going to actually deem
26:03your video good to watch because it
26:04doesn't make it past 5 seconds. And then
26:06in order to write good hooks, the number
26:08one thing you can do is to copy the good
26:10ones that you see online. After that,
26:13right, we learned about why it's
26:15actually helpful. We we learned how to
26:17understand why things go viral. We
26:19practice finding key words and then
26:22after that we learned how to maximize
26:23our hook and make it 1% better. And
26:26another practice you can do is just read
26:27it aloud multiple times. It's kind of
26:28tedious, but read your hook aloud five
26:31times. Does it just sound like it it
26:33feels right? Does it does it sound like
26:35it makes sense or is it still a little
26:37bit iffy? Okay, ask yourself that. Here
26:39I'm going to actually draw a graph of of
26:41uh what what happens when you actually
26:43want to grow on social media. So each of
26:45these is going to denote a month. Okay,
26:47and and I know that's kind of annoying.
26:49You have to take action, bro. You have
26:51to take action. Okay, so look at this.
26:52Look at this. Ready? This is going to be
26:53your average views, right? And here it's
26:55going to be like uh 10K, right? This is
26:58going to be 100K. I know the graph is
27:00not like mathematically accurate
27:02looking, but just bear with me. So, I
27:03want to show you a trend that I have
27:05noticed from literally observing. We
27:06have 520 creators, 530 creators actually
27:10in our program. Half of them are like
27:13starting off for the first time fresh
27:14when they join. And then some of them
27:16have like posted a little bit, but they
27:17want to gain traction. they want to get
27:18better. So, here's what I generally
27:20notice from creators in our in our
27:22community. So, let's say you're starting
27:24off here. What's going to happen is that
27:26on month one, you're basically going to
27:28get no traction. You're going to be at
27:29like 1K average views, right? It's going
27:31to feel like, bro, like what what am I
27:33even doing? It's a waste of time. And a
27:35lot of people at this point, they're
27:36going to reach this like sticking point
27:38where they're learning the hooks,
27:39they're learning cinematography, they're
27:41learning filming, they're learning
27:42editing. We all here want to hit like
27:4310k followers here. We want to make all
27:45these big metrics, but but look, a lot
27:47of times we're going to set these big
27:48goals, right? Right here is where a lot
27:50of you guys are, right? And all of these
27:52things are making it really really hard
27:54to stick with it and learn. So, a lot of
27:56times what I see with people in here and
27:58and I I say this out of genuine love is
28:01that at a certain point it just gets
28:03difficult and tedious. And that's why
28:05all of this learning is low-key like it
28:07it might actually just make you
28:09overthink. Now that we know what a good
28:10look is, it actually can still feel like
28:13daunting because now we're like, [ __ ]
28:14we're a perfection. We're in the
28:15perfectionist mindset now. And we're
28:17like, you know what? Maybe I won't post
28:18for the next week and I'm going to
28:19figure it out. I'm I'm going to figure
28:20out what a what a good hook is. I'm
28:22going to I'm going to learn. I'm going
28:23to like get better. And then what ends
28:24up happening is like now we're trying to
28:26get back into it. But then we we start
28:28back up and we're like, "Ah, it only got
28:291,000 views. Yeah, you know what? Maybe
28:30I'll take another break for a little
28:32bit. I got other stuff to work on. I got
28:33like exams coming up." And then we tried
28:35a little bit there and then boom. It's
28:37like, you know, and and what ends up
28:39happening over the long term is we just
28:40have these like, you know, the the
28:41breaks become even longer in between and
28:44it ends up just we're in the we're in a
28:46loop. It's a cycle. And I know this
28:48because the biggest thing that people
28:50talk about is unlocks, strategy, hooks,
28:53bro, but you haven't even posted past
28:54like one or two months consistently. And
28:56it's just like it it's literally edging
28:58your learning. Like unfortunately is
29:00just like what it's like to learn any
29:02new skill. But I want to show you what
29:04happens when you actually stay
29:06consistent with it. Month one and month
29:08two are still going to look generally
29:10the same, right? It's it's literally
29:12going to feel like this. But at the very
29:14least, you are being consistent through
29:16these plateaus. Okay? So, you're not
29:18quitting when it gets difficult. You're
29:21not coming up with these weird excuses
29:22to not take action and you're just
29:25staking through it. What happens during
29:27this actual one to two month phase?
29:29These are the things that happen. start
29:31to actually learn what makes a video
29:34good versus bad to the algorithm, right?
29:36You're going to start to learn that the
29:37basics of editing. Like a lot of people
29:39don't like editing, too, but you're
29:40going to learn the basics of it, and it
29:41gets so much easier once you actually
29:42learn it. Okay? So, even when you do
29:45learn it, it's still going to be
29:46difficult. You're going to start to
29:47learn hooks. You're going to start to
29:49learn scripting, camera confidence, and
29:52all of these skills might not translate
29:54to directly more views in month one or
29:56two, but I genuinely see it all the time
29:59that there is this weird effect that
30:01genuinely happens on like month 2 to
30:03three where things just click. But Edd's
30:05a great example. He just hit 10K
30:07followers, right? After being constant
30:09academy for 60 days, right? Just hit 10K
30:12followers. Let's [ __ ] go at 66 posts.
30:14Damn, he's at 11.9 already. This can be
30:17you. However, he posted 66 times. That
30:21means or maybe a couple of these aren't
30:22like post posts, but like around 60
30:24times in 2 months. It's been 2 months
30:27and he's posted 60 times. Do do you see
30:29the correlation between that consistency
30:31and actually having that growth? Because
30:34once you actually learn the
30:35fundamentals, what ends up happening is
30:38this. You hit your flow. And this is one
30:41of those things where it's genuinely
30:43really hard to reach that point, but
30:45once you get momentum, it just does like
30:47the ball is rolling. You know the
30:49fundamentals now. You know what makes a
30:50video good and bad. You know the basics
30:52and you're going to think like, bro, I
30:54exhausted all of my good ideas on day
30:56like between day one and day 30. Bro, I
30:58don't have any ideas. All my good ideas
31:00are bad. And you got to understand that
31:02the first 30 days, it really doesn't
31:04matter what you're posting because
31:05you're just learning the fundamentals.
31:06So, I know it can be very discouraging
31:08and that's probably why a lot of us are
31:09here to learn hooks because we think
31:10that the unlock is going to come from
31:12just like one tuning one tuning into a
31:15call, one tuning into a class. It's
31:17going to change everything. But what
31:18actually works and this is the way we've
31:20even designed Content Academy is to
31:22focus a lot more on the daily
31:24iterations. That's literally why every
31:26single day we have people posting
31:27content into our content reviews and
31:28then getting it getting feedback from
31:30other members because it's a lot about
31:31the iteration and it's not just about
31:33this like bro if if I could give you a
31:36product if I could sell you a product if
31:38I could give it to you for free even if
31:40I could teach you one hour of a class
31:42and then help you go from here to here I
31:45wish I could and somebody would have
31:47already developed it by now okay like
31:49unless you want to buy followers which
31:50in which case like what the [ __ ] is the
31:52point of buying followers you know
31:53you're not actually building anything
31:54subst substantial. There is no magic
31:57pill that's going to do that's going to
31:58make this. Okay, that doesn't exist.
32:00What really exists is this green graph
32:03of growth where things might actually
32:05look like this for even like 6 months on
32:07and then later on it can take off,
32:09right? This is another example. Prosper
32:11started his first 60 to 90 days of
32:14creating content at 3,000 followers and
32:16he was stuck there. He was stuck there
32:18for a while, not getting even 10,000
32:20views per video cuz he was working a job
32:2212 hours a day in the summer knocking on
32:24doors. He was literally knocking on
32:26doors, selling pest control for 90 days,
32:28but he still posted every single day. He
32:30only took like one week off during that
32:31time. He's inspired so many of our
32:32creators to to actually take action and
32:34grow. But what you guys probably don't
32:36see past him literally having grown like
32:3920 or like what like 250,000 followers
32:42since like the start of this year or
32:43300,000 followers since the start of
32:44this year is this base. And trust me,
32:46we're going to keep going back. We're
32:47going to keep going back. We're going to
32:48keep going back to the phase where he
32:49actually was just starting out. Prosper
32:51used to make videos knocking on doors
32:53with a road to 60K series. And you might
32:55see his blow up now. Yo, how do I
32:57replicate that today? And yes, we can
32:59learn from what other people have done
33:01right and wrong. But you have to
33:02understand day 18, day 17, day 16, day
33:0515. Bro, he was so consistent. He was so
33:08consistent. and he and these videos
33:10obviously have more views now because
33:11they were kind of inflated after like
33:13you know he gained followers and whatnot
33:14but like for the first like 30 days
33:16there wasn't much growth and it was this
33:17like tough plateau but you what you have
33:19to understand about committing to this
33:22journey results aren't going to come but
33:24you're going to learn so many of the
33:25fundamentals during these kind of videos
33:27you're going to learn the fundamentals
33:28of lighting right he's standing in front
33:29of good lighting he's going to learn how
33:30to do B-roll he's going to learn how to
33:31put captions with the little shadow
33:33behind it and you can tell the videos
33:35are definitely not as good-looking as
33:36they are now right same with every
33:38single other creator who's ever grown.
33:40Now you look at his page now and you're
33:42like, "Oh my goodness." Like these
33:43videos are so well shot. You see this
33:44one and you're like, "Wow." Like, like
33:48it looks cinematic. The lighting is
33:50crazy. The colors are crazy. The editing
33:52looks good. What you don't see is this
33:54phase of the first couple months. Okay?
33:57What you don't see is the phase of the
33:58first couple months. And that's why I
33:59really want to emphasize as confusing as
34:02it is right now, I just want to
34:04encourage you practicing is just as
34:06crucial to learning as it is like you
34:08know just actually just sitting here and
34:09learning and and these are actual
34:11examples from the content academy where
34:12a lot of people right we teach people
34:15how to get views right and a lot of
34:16people might just see oh you know one
34:18video what what is that going to give me
34:19dude you know one video with 30k views
34:21one video with 40k views a video with a
34:23million views even right like that might
34:25seem like okay it's not that crazy right
34:27just getting like a couple Like these
34:28are all from our wins channel, but that
34:30eventually translates into the follower
34:32growth, right? Like Aaron who hit 10,000
34:34followers. Alex who hit 10,000 followers
34:36and then Henry hit 16,000 followers.
34:38Like after 77 days of posting, Thomas
34:41went from 500 to 10,000 followers. Kevin
34:43woke up with 40,000 followers. Look, he
34:45was printing. And you you might see all
34:46these crazy results now, but what I just
34:48want you to understand is that it's
34:50built from this turultuous grind. And I
34:53want you to keep your northstar as well.
34:54Why do you want to like if you actually
34:57grew the following that you you wanted,
34:58right? A lot of people said 10,000
35:00followers, 25,000 followers by the end
35:02of the year, if you actually achieved
35:03that, what would that look like in your
35:05life? What what would that change? And
35:06then I'll show you what it changed for a
35:07lot of our our members after they hit
35:09their follower goals, after they hit
35:11their growth. But what would that
35:12tangibly change in your life? Because I
35:14think it's important to remember why
35:15you're doing this content thing. And
35:16it's not just you're like shooting in
35:18the dark hoping for something to work,
35:20but then you don't even know why you're
35:21doing it. Content has honestly been one
35:23of the best like personal development
35:24tools for me as well because I genuinely
35:25feel like it's forced me to understand
35:27myself, push me past like these social
35:29anxiety that I used to have. But I was
35:31scared of even raising my hand during
35:32like class discussions in high school. I
35:34want you to remember that. I want you to
35:35remember your purpose because genuinely
35:36when I say content changes lives, like
35:38these are all people in the content
35:39academy as well. Joe, he raised his
35:41first check for his business, right?
35:44After spamming videos on reals. This is
35:46literally at 6,000 followers. He raised
35:48a check for his business and his
35:49business. It's like a uh it's an AI SAS
35:52called Flutify and I think they're doing
35:53like 70K a month, right? He started off
35:55literally at zero dollars a month with
35:57this SAS and just by posting content he
35:59was able to grow it. Another one, this
36:00dude just got recognized on Hinge. I
36:01thought that was funny. Anderson, he has
36:03like 10K followers or something on on
36:05Instagram, but he just got recognized on
36:06Hinge. I thought that was funny. Rajan,
36:08you guys might have seen his content
36:09before. Rajan Cheetah, he started off in
36:11Content Academy, too. Like I I want to
36:12say less than 10,000 followers. So, he's
36:14an absolute beast as well. He was
36:16literally saying how content because he
36:18put in those reps of posting how many
36:19times? 185 plus posts. He started
36:22collabing with Bill Gates's daughter.
36:23Like the amount of rooms that you're
36:24able to get into too, it it genuinely is
36:27life-changing. Henry making his first
36:29dollar online after he grew 16,000
36:31followers in like 90 days. Leo, he did
36:33UGC for a pub and literally got 1.5 bans
36:36just to make a video having a pint with
36:38his boys. Gave made $80,000 in a single
36:40month just from his agency. Like a lot
36:42of the leads came from his personal
36:43brand. book. Paul Wilkinson made a
36:45$20,000 B2B sale. It's genuinely
36:47life-changing what you can do with uh
36:49with building your personal brand. But I
36:51don't want you to focus on this. I want
36:52you to focus on this. Focus on just
36:54improving your skill set video by video.
36:56And over time over time, it's genuinely
36:58going to stack up. Okay? I want to give
37:00you guys a couple a couple hacks for
37:02actually staying consistent, too.
37:04Because none of this actually matters if
37:06you're not able to stay consistent. And
37:07if you genuinely do feel like you you
37:10want that extra push for staying
37:12consistent and improving and get the
37:14same results that all of these people
37:16have gotten, that's why we have content
37:18academy. And this is literally why like
37:20we have this entire program of content
37:22academy and this entire community this
37:24entire community that all of these
37:26people like sending wins literally every
37:28single every single day. This video
37:30across all channels had over 600,000
37:32views. We host our inerson events. But
37:34the reason why we do everything that we
37:36do in content academy and we don't just
37:38have like these kind of live classes or
37:40or we just have course modules for
37:42example like yes we have an entire like
37:46fiveweek boot camp where you can watch
37:47videos just like this breaking down not
37:50just like hooks but everything else from
37:52filming to editing filming to editing to
37:56scripting to storytelling. We we do
37:58cover all of that and monetization as
38:00well. But the reason why we don't just
38:02have that is because it doesn't actually
38:04help you take action. And one of the
38:05most important things when actually
38:07growing in content, like I said, is
38:08being able to stay consistent. So if if
38:10Content Academy was just a 5we boot
38:12camp, we would not get the results for
38:14our clients and for our students that we
38:16actually do. The reason why Content
38:18Academy actually works for people is
38:20because we have our support system.
38:22Okay? And this is something that like
38:23I'm genuinely so proud of. But
38:25basically, if you are looking for that
38:27community who's actually going to keep
38:28you accountable on a week- toeek basis
38:31when things get hard, when things get
38:32busy, when things get confusing, is our
38:34three-point support system in Content
38:35Academy. We have a one-to-one support
38:37manager, Justin. We have live coaching
38:39calls four times a week with me, with
38:41Gabe, who I pulled up his uh his win
38:43earlier. He has 20,000 followers, but he
38:45also has an agency doing $100,000 a
38:47month. So, if you want any business
38:49advice or monetization advice, he's a
38:50great resource to talk to. We have Sam
38:53who has over 200,000 followers on
38:54Instagram, Prosper who has over 350,000
38:56followers on Instagram, and then I host
38:58one live weekly call as well in the
39:01content academy. So, if you want that
39:03weekly support with literally four touch
39:05points every single week live on calls
39:08and of course a popping freaking Discord
39:10community of people who are actually
39:12bought in, people who are actually
39:14locked in, then Content Academy is
39:15probably like has the exact support
39:18system for you. And that's why we've
39:19designed it in the way that we have
39:20where we're so focused on community
39:22because at the end of the day, if you
39:24just have knowledge and you have this
39:26bank of information, but you don't have
39:28any way to continuously implement it, it
39:31really is useless. And and I I genuinely
39:33wish I could give you one dime of
39:35information that would help make this
39:37happen, but it doesn't. It happens with
39:39your effort and it happens with you
39:41actually staying consistent and
39:42continuously learning. So we have these
39:44systems to help you continuously learn,
39:46but we also have these systems to help
39:47you stay accountable and also
39:50continuously improve with the inputs of
39:52everyone else who has already walked
39:54that journey. So if you do want to join
39:56content academy, uh you can join in the
39:58hashtag upgrade channel. If you want to
40:01write your hooks with AI, it's trained
40:03on these viral hooks, but it's also
40:04trained on Claude for Sonnet. So, it's
40:07like it's one of the best like models
40:11for writing.

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