How I Build 30 Websites and Rank Them All on Google — Transcript

Full transcript

1. 0:00This video will show you how to rank 30
2. 0:02websites in the time it takes most
3. 0:03people to rank one website on Google.
4. 0:05So, how to rank any local business on
5. 0:07Google and not just one website. Let's
6. 0:08do many websites. We're going to go over
7. 0:10comments in this channel for better or
8. 0:12for worse based upon what you've said. A
9. 0:15tiny site that rings a phone. This is
10. 0:17the concept with a micro site. You
11. 0:18build, you rank, you call, you get cash,
12. 0:20right? Let's keep it rolling. Some
13. 0:21people say it's spam. It's a PBN. Google
14. 0:24will ban you. And someone said, "Imagine
15. 0:26everyone builds 30 of these websites
16. 0:27each and then Google finds out and it
17. 0:29starts banning those for spamming." And
18. 0:31someone else said, "This is a PBN and
19. 0:33Google detects it. You're just going to
20. 0:35have a bad time." Now, here's an example
21. 0:36of a micro site some people call spam.
22. 0:38And you can be the judge, right? We're
23. 0:39going to talk about a few things in this
24. 0:41channel. We're going to talk about the
25. 0:42golden connection later in this video,
26. 0:45which is a bonus, but this is a micro
27. 0:47site right here. This is what it looks
28. 0:48like. We've built out this together on
29. 0:50this channel, and we've used AI to do it
30. 0:53100%. Now, how much does it cost to
31. 0:55build something like this? It costs
32. 0:57pennies compared to what it used to cost
33. 0:59a website. Probably a thousandth of the
34. 1:01price for a conventional local business.
35. 1:04And some people will freak out and say
36. 1:05it's not as good. Do you know what good
37. 1:07means on a website? Good is that someone
38. 1:09fills out this form here and calls. All
39. 1:12that matters here is cash flow via
40. 1:14intake of leads. Now, pay attention
41. 1:15because we are definitely going to move
42. 1:17fast. So, one skill ranking local
43. 1:19intent. So, two completely different
44. 1:20uses. So, we can do two methods. method.
45. 1:23I'm going to teach you two methods in
46. 1:24this video with a bonus at the end. So,
47. 1:26path A is make your real business
48. 1:29unbeatable. So, let's say you own a
49. 1:31plumbing company. We point this engine
50. 1:33at your actual website in your real
51. 1:35Google profile and make you own the
52. 1:37whole metro. You're going to see how
53. 1:39this works. And then path B is you can
54. 1:41build a network and rent the calls. So,
55. 1:43path A is for those who are business
56. 1:45owners. You already own the business.
57. 1:47You'll run the leads yourself. Awesome.
58. 1:49Path B is for those who want to sell
59. 1:52them. And that's rank and rent. Now, the
60. 1:54star method is for if you want to own
61. 1:56the whole metro and this is what it
62. 1:58looks like. So, this is Miami and let's
63. 2:00say you wanted to rank in this local
64. 2:01area. Well, you're going to have
65. 2:02websites around the suburbs of Miami.
66. 2:05And here's another location in
67. 2:06Indianapolis. Same idea. You have a
68. 2:09website for the main Indianapolis area,
69. 2:11but also in the surrounding suburbs.
70. 2:13Now, in the beginning of this video, I
71. 2:14flashed these screenshots. What are
72. 2:16these? This is the intake of leads from
73. 2:18the micro sites I've built over the
74. 2:21years. I have over 50 of these producing
75. 2:22leads every single day. The idea for me
76. 2:25is to sell them back to contractors. How
77. 2:27do we do this? Well, we can do it three
78. 2:29primary ways, which we'll talk about.
79. 2:31But if we haven't met, my name is Jesse
80. 2:32Cunningham. I run the Rank Expand
81. 2:34Academy. I make six figures a month
82. 2:36using different AI tactics, and I've
83. 2:38gotten thousands of leads off the
84. 2:40concept I'm telling you in this video.
85. 2:42Now, before we get moving, I need to go
86. 2:43over these with you because if you're
87. 2:44someone who owns a local business or you
88. 2:47want to do this, you need to understand
89. 2:48how to rank a conventional website.
90. 2:50We're going to talk about micro sites,
91. 2:51which are extra, but to rank any local
92. 2:54business, this is how you do it. You're
93. 2:56going to fill out every single box on
94. 2:58your profile. That's Google business
95. 2:59profile. And you're going to use all
96. 3:01your categories. Number three, you're
97. 3:03going to build service and location
98. 3:04pages, which I'm going to show you here
99. 3:06in a second. You're going to answer the
100. 3:08phone every single time. Did you know
101. 3:10Google will track whether or not you
102. 3:11answer the phone? There's a thing called
103. 3:13singleton abandonment in the HCU
104. 3:16documents which basically says Google
105. 3:18knows whether or not someone's satiated
106. 3:20when they go to a website. We don't have
107. 3:22to go down the rabbit hole, but
108. 3:24basically answer your darn phone. That's
109. 3:25what I have to say about that. Get
110. 3:27reviews by text. Always reviews. One,
111. 3:29clean name, address, and phone number.
112. 3:31That matters, right? NAP. Post to your
113. 3:34profile weekly. You have a Google
114. 3:36business profile. Well, you should use
115. 3:38everything that Google gives you with
116. 3:39it, which is posting to it. You can do a
117. 3:41post on your Google business profile.
118. 3:43Add real photos often. Did you know
119. 3:46Google can tell if a photo is AI or not,
120. 3:49and Google can tell where the photo is
121. 3:51taken, so it matters. I recommend to
122. 3:53clients, if you're going to do it
123. 3:55yourself, take a photo with your phone,
124. 3:57upload it through your phone. Google
125. 3:58knows exactly where that photo is taken.
126. 4:00It matters. Local truth on every page
127. 4:02that's on the website and verified
128. 4:04citations only. Now, if you look here,
129. 4:06these are service location pages. So,
130. 4:07this matters a lot for ranking. was one
131. 4:09of the top 10. So for your service,
132. 4:12which in this case is slab leak repair
133. 4:15in XYZ, you need to force feed Google
134. 4:18exactly where you do business and what
135. 4:20you do. And the keywords matter so much.
136. 4:22Now, what you can do, and I've done this
137. 4:24on this channel with this website, is go
138. 4:26down the rabbit hole and speak
139. 4:27specifically about the location that you
140. 4:29do business in. It's not good enough
141. 4:31anymore to just do templated pages
142. 4:34because people like me are going to get
143. 4:35more specific about each location. So if
144. 4:39you come here, we have USDA documents,
145. 4:42US consensus data, consensus data about
146. 4:44this area. Which peach land
147. 4:46neighborhoods do you cover? Look, Shadow
148. 4:49Creek Ranch, and it talks about the
149. 4:51specifics of that area. I don't know
150. 4:53anything about this, but the way that we
151. 4:54built this through AI, it went out, it
152. 4:57scraped their certain things on the
153. 4:59internet and came back with it and it
154. 5:00linked to it. Now, visually, this is
155. 5:02what a website should look like. You
156. 5:04have the homepage, you have your
157. 5:05services right here, right? and they
158. 5:07should mirror your Google business
159. 5:09profile. And then we have our service
160. 5:11location pages under it. So this is the
161. 5:13structure of a proper website if you
162. 5:14want to rank on Google regardless if
163. 5:16you're using micro sites. Like I said,
164. 5:18fill every box, use every category on
165. 5:20your Google business profile and Google
166. 5:22is always watching. Think about it.
167. 5:23Androids, Chrome, search, maps, Google
168. 5:26Maps. How many people use Google Maps?
169. 5:28They pull it up. They click call the
170. 5:30business. Google knows if you answer the
171. 5:32phone. Now, I'm going to give you the
172. 5:33golden connection bonus in a little bit.
173. 5:36Basically, how the heck did I build this
174. 5:37website? By basically talking to AI,
175. 5:40never entering WordPress. Pretty darn
176. 5:42sweet. So, primary website versus micro
177. 5:44sites. I want to be clear, most business
178. 5:46owners have a primary website. That
179. 5:48means two things. Number one, okay,
180. 5:50great. You can go to any, if you're
181. 5:52going to sell this service, let's be
182. 5:53clear. You can go to any business owner
183. 5:55and say, "Hey, look, Bob, you have one
184. 5:56business. You have your primary website.
185. 5:58We can do what is called the STAR
186. 6:00method. The STAR method is where we
187. 6:02build websites around your primary
188. 6:04location and we rank for those so you
189. 6:06get all of the leads because the primary
190. 6:08website has a diminish and return
191. 6:10geographically because Google knows your
192. 6:13central location and it's not going to
193. 6:15rank you really well the further you get
194. 6:16from your epicenter. Now what we're
195. 6:18going to talk about is micro sites next
196. 6:20which is for somebody who wants to make
197. 6:22money even though they are not the
198. 6:24business owner. you sell those micro
199. 6:26site leads or the websites themselves to
200. 6:29business owners. Now, what we're going
201. 6:31to discuss next is part of the classroom
202. 6:33in the Rank Expand Academy, the Microite
203. 6:35Playbook and Microite Empire. This is
204. 6:38where people who want to build an asset
205. 6:39that they own. Right? Oftentimes, SEOs,
206. 6:43people who help others rank their
207. 6:45websites are kind of tired of doing all
208. 6:47the work for another business owner and
209. 6:48then getting fired eventually. With this
210. 6:50concept, you own the website, therefore
211. 6:53you own the leads. And if you can own
212. 6:55the leads in the website, it gives you
213. 6:57control and it gives you an asset that's
214. 6:59worth money over time. Let's be clear on
215. 7:01what this is and is not because a lot of
216. 7:03people are not making this distinction
217. 7:05in the comments. So people are claiming
218. 7:06these are PBN's what I'm building here.
219. 7:09So PBN looks like this. You typically
220. 7:10have one primary website and then you
221. 7:12have these fake websites pointing to the
222. 7:14primary to to kind of boost its
223. 7:16rankings. And if Google gets wind of it,
224. 7:18it will ban it. It's been around for a
225. 7:20long time that concept and Google's
226. 7:22caught on, right? You can do it still
227. 7:23and I don't recommend it on this channel
228. 7:26but it's not what we do. So this is what
229. 7:27we do. We have independent websites that
230. 7:29never touch. IR micro sites are truly
231. 7:31independent. So they have independent
232. 7:33names. They have independent phone
233. 7:35numbers. Now we know behind the scenes
234. 7:37that all the phones route to the same
235. 7:39location. An AI agent answers the phone
236. 7:4224/7. Right now here's two different
237. 7:44comments I thought were interesting.
238. 7:45Someone said, "Everyone builds 30 of
239. 7:47these and Google bans them all." Type of
240. 7:49situation. Whereas someone else said,
241. 7:50"My employer does exactly this." Talking
242. 7:52about micro sites, domain broker, owns
243. 7:55tens of thousands of domains, ranked all
244. 7:57over Google for 20 plus years. I thought
245. 7:59it was stupid. Now I see it works. He's
246. 8:01renting the traffic and getting
247. 8:02pre-sales. Yeah, it's like a light bulb
248. 8:04moment when you realize you can own the
249. 8:06asset instead of doing work for other
250. 8:07people, which still is good for cash
251. 8:09flow, but owning the asset is where the
252. 8:11true power comes. And you have to make
253. 8:13sure you understand these three things
254. 8:14because Google will ban a scheme, but
255. 8:16not a singular website typically. That's
256. 8:18why having these totally separate as
257. 8:21assets really matters, right? No
258. 8:23footprint. So, interlin fake slop sites,
259. 8:26AI slop sites, and I hate that term,
260. 8:27slop, AI slop. What is AI slop? What
261. 8:30does that even mean? Like, if it's
262. 8:31useful to someone or entertaining to
263. 8:33someone, in my opinion, it's not AI
264. 8:35slop, but you know, we have people who
265. 8:37disagree. So, interlin fake slop sites
266. 8:40get torched. Inter independent useful
267. 8:42ones do not. What dictates useful? We
268. 8:45can talk about it now. Everyone, this is
269. 8:46good for you. Everyone's not going to do
270. 8:48this. So 90% of the people are going to
271. 8:49read these comments argue and never
272. 8:51build one. And that's cool. That's just
273. 8:52the nature of YouTube. But the people
274. 8:54who realize rank and rent has been
275. 8:55around for a long time and now we can
276. 8:57build it with AI. Light bulb moment
277. 8:59again, right? Quality is the mo. So a
278. 9:02site that actually helps the person
279. 9:03searching is not what the spam filter is
280. 9:05hunting. So for our websites, they're
281. 9:08actually useful. Someone's looking for a
282. 9:10service in an area, they come onto our
283. 9:11website, we answer 247, right? And a
284. 9:14contractor gets back to them ASAP. That
285. 9:17is useful. Now, here's someone concerned
286. 9:18about this concept and I think it's
287. 9:20important to talk about. So, Google
288. 9:21finds you by domain ownership.
289. 9:23Basically, they're concerned that Google
290. 9:24will find you based on domain ownership
291. 9:27by the same person and having no local
292. 9:28business account makes it suspicious to
293. 9:30the algorithm. How do you overcome this?
294. 9:32It's a fair question. So, privacy on
295. 9:34every domain, no links between your
296. 9:36sites ever, and the no business account
297. 9:38thing points the other way. Micro sites
298. 9:40don't use a Google business profile at
299. 9:42all. So, there's no fake accounts.
300. 9:44That's that's a thing that we decided
301. 9:46never to cross that bridge. At least we
302. 9:48haven't right now because I do think
303. 9:51that is a bigger risk. So realize our
304. 9:53micro sites do not have Google business
305. 9:56profiles. Crazy, right? Yet they still
306. 9:58rank and get leads. Imagine if they did
307. 10:00have Google business profiles with a
308. 10:02bunch of fivestar reviews. It [snorts]
309. 10:04would be it would be gang busters. But
310. 10:05right now based upon this comment,
311. 10:07right, Google's going to find you by
312. 10:08domain ownership. We don't do that. And
313. 10:11we don't use Google Search Console
314. 10:13either because I've seen friends have
315. 10:15hundreds of these in a Google search
316. 10:17console, right? And they all got slammed
317. 10:20gone. Now, this micro site we're
318. 10:21building together on this channel. So,
319. 10:23subscribe if you want to check it out.
320. 10:24But this is how we're doing it. So, I
321. 10:26want you to visualize this because I
322. 10:28think this is really powerful. So, the
323. 10:29golden connection is this. I literally
324. 10:32talk in plain English because I use a
325. 10:34tool that I just talked to my computer.
326. 10:36The AI agent, which in my case is
327. 10:38clouded code, has an SFTP connection. So
328. 10:41there's no login ever to my WordPress
329. 10:44site files. And then it just change it.
330. 10:47It changes it, right? It just changes
331. 10:49it. It just does it. It's like magic.
332. 10:50And in real time, this is what it looks
333. 10:51like. So this is clawed code. You have
334. 10:53bypass permissions on. And I can just
335. 10:55ask it on the primary service locations
336. 10:57page hub, can you have cards that link
337. 11:00out to each service location page? And
338. 11:03I'm using Opus 5 right now. Right. and
339. 11:06it didn't. It truncated the first part.
340. 11:08Primary service locations page hub. Can
341. 11:09you have the cards link out? It's
342. 11:11probably going to be able to understand
343. 11:12that anyways. For some reason, it didn't
344. 11:13catch all of it. So, we're going to do
345. 11:15here and I'm showing this to you live.
346. 11:18So, for this page, which is the primary
347. 11:20service areas page, which matters. The
348. 11:22purpose of a service areas page like the
349. 11:24top level is to link down to all of your
350. 11:27other service location pages, all these.
351. 11:30And we do it in different ways. Like we
352. 11:31have this custom map we built on a
353. 11:33different video together, but I want
354. 11:36cards. And cards are like this is a
355. 11:38card. This is a custom card. I could
356. 11:40easily have it put a call to action down
357. 11:42here, a form fill, images, whatever it
358. 11:44may be. But I just would like to show
359. 11:46you how easy this is. So if you look
360. 11:48here, what's really interesting with
361. 11:49Opus 5 and Fable is that it will
362. 11:51actually take a screenshot of your
363. 11:53website. Do you see this deployed card
364. 11:55grid and screenshot it? So if I do this,
365. 11:57you'll see all the Python that it uses.
366. 11:59as you know someone who's not a
367. 12:01developer, me and maybe you too, you
368. 12:04don't have to understand what all this
369. 12:06code means because it just does it
370. 12:08automatically. And here it is. It's
371. 12:09pretty darn sweet, right? This is
372. 12:11awesome. So, if you know local SEO and
373. 12:13you know how to build a local business
374. 12:15website, this is sweet. And if I
375. 12:17incorporated images, right? Super cool.
376. 12:20And it's pulling in real world data.
377. 12:22Median homes build this that and
378. 12:24another. That took me like two minutes.
379. 12:27two minutes for it to come in here and
380. 12:28do all the work for me. And the system's
381. 12:29so effective. Here's an example of
382. 12:31someone in the community, Tony. He's
383. 12:32great. Tony's awesome. Best month so
384. 12:34far, €2,800 in micro site commissions.
385. 12:37And on top of that, almost €4,300
386. 12:40in web design business closed and paid.
387. 12:43The cool part with this is a proven
388. 12:45system. You can come into the community
389. 12:47and have people to talk to when you have
390. 12:49questions. And we have the classroom.
391. 12:51You come over here at the top, come to
392. 12:52the classroom, you scroll down to
393. 12:54Microite Playbook, Microite Empire if
394. 12:57you want to focus on this. Of course, we
395. 12:58have other AI things to help you. I
396. 13:01mean, there's a lot of stuff here and we
397. 13:02have weekly calls, but the whole idea of
398. 13:04building this community was a group of
399. 13:06people who are like-minded that will
400. 13:08help each