How I Automate My LinkedIn DM Outreach (Step By Step) — Transcript

Full transcript

1. 0:00If you're still sending LinkedIn DMs one
2. 0:02by one, this video will change your life
3. 0:05because I'm going to show you how to
4. 0:06automate your LinkedIn outreach step by
5. 0:08step in just 10 minutes of setup time.
6. 0:11Now, I have tried almost every single
7. 0:12LinkedIn outreach tool out there and the
8. 0:14one I've landed on that I now use daily
9. 0:16for me and my clients is Hey Reach. It's
10. 0:19just my unbiased truth that it's the
11. 0:20best tool for the best value on the
12. 0:22market right now to automate your
13. 0:24LinkedIn DMs. Now, I've spoken to the
14. 0:25Hey Reach team, and they've given me a
15. 0:27link that I've included in the
16. 0:28description where you watching this
17. 0:29video right now can get a 14-day free
18. 0:32trial of Hey Reach. No credit card
19. 0:34needed. I've arranged this. You can
20. 0:35follow along with this video and get
21. 0:36your first campaign live that's
22. 0:38automating the distribution of LinkedIn
23. 0:40DMs today. Let's get into it.
24. 0:46Now, it's just five simple steps to get
25. 0:48your LinkedIn automated DM campaign out
26. 0:50there and live. But before I get into
27. 0:52that five-step system, I want to quickly
28. 0:54show you what's the outcome is, what
29. 0:55you're going to have at the end of this
30. 0:56video. You'll have a campaign that runs
31. 0:58on autopilot on your behalf, even while
32. 1:01you're sleeping, that's going to find
33. 1:02your ICP prospects, your target market
34. 1:04on LinkedIn. It's going to view their
35. 1:06profile, engage with their content,
36. 1:08connect with them with a personalized
37. 1:10connection request notes, and then send
38. 1:12them a 10 out of 10 sales DM message
39. 1:14that's also personalized to that
40. 1:16prospect. That sequence is going to go
41. 1:18out completely hands-free. All you have
42. 1:20to do is manage the positive replies and
43. 1:21the sales bookings as they come through
44. 1:23in your inbox. So, after you open up
45. 1:25your free trial of Hey Reach, you have
46. 1:26that 14-day period to play with. This is
47. 1:28what you're going to do. You're first
48. 1:29going to connect your LinkedIn account
49. 1:31to Hey Reach. That's step one, and it
50. 1:33takes about a minute. Head to the
51. 1:34LinkedIn identities tab and connect your
52. 1:36LinkedIn profile. Log in. It really is
53. 1:38that simple. But bear in mind if there
54. 1:40are any colleagues or other people that
55. 1:41work with you, too. You might want to
56. 1:42also connect their LinkedIn accounts cuz
57. 1:44that's going to multiply the volume of
58. 1:45outreach you can get out there. Now,
59. 1:47what you're really doing here in giving
60. 1:48Hey Reach permission to your LinkedIn is
61. 1:50you're allowing it to send DMs and
62. 1:52connection requests on your behalf. Now,
63. 1:54please please don't worry too much about
64. 1:57giving at all access to your LinkedIn
65. 1:58account in terms of privacy or in terms
66. 2:01of being flagged as spam or banned from
67. 2:03LinkedIn. I've done it for years and
68. 2:05years and there's really nothing to
69. 2:06worry about. Every LinkedIn pre has its
70. 2:08own individual SSI score and this is
71. 2:10based on your activity and how warm your
72. 2:12LinkedIn account is. Hey Reach knows
73. 2:14your account's LinkedIn and SSI score
74. 2:16and it's going to operate within safe
75. 2:18limits of it. So for example, if your
76. 2:20limit of connection requests per day is
77. 2:2245, hey reach understands that and it's
78. 2:24going to operate slightly beneath that
79. 2:26ceiling. That goes the same for visiting
80. 2:28profiles and sending messages. Hey Reach
81. 2:30isn't going to push your account so far
82. 2:31that there's any risk at all of being
83. 2:33flagged. Everything operates in safe
84. 2:35limits. You now need to do the next step
85. 2:37which is to add leads. Who is going to
86. 2:39be the recipient of these cold DMs? And
87. 2:41it's probably the easiest part because
88. 2:43Hey Reach's interface gives you about
89. 2:45nine options to add leads. I've just
90. 2:47pulled them up on screen so you can look
91. 2:48through all of them. The simplest one is
92. 2:50probably the LinkedIn search bar cuz you
93. 2:52don't need any premium subscription or
94. 2:54page subscription or data collection
95. 2:56outside of LinkedIn. All you need to do
96. 2:57is go to LinkedIn and in their own
97. 2:59search bar type in your ideal prospect.
98. 3:02For example, is it a managing director?
99. 3:04You can then put in filters under the
100. 3:06search bar under people to then further
101. 3:08define your ICP within that group of
102. 3:11people. For example, job title,
103. 3:13industry, location. You can be very
104. 3:15specific as to the criteria you want to
105. 3:17target. And that's going to give you a
106. 3:19search field and that's going to give
107. 3:20you results of people on LinkedIn that
108. 3:22are your ICP. All you need to do is copy
109. 3:24and paste that URL into hey reach and
110. 3:26boom, those people will be in your
111. 3:28campaign. If you do have a sales
112. 3:29navigator account, you can also use that
113. 3:32again just as you did before. Find the
114. 3:34people in your sales navigator accounts
115. 3:35and copy and paste the URL into hey
116. 3:37reach and they'll be brought in
117. 3:38automatically. My two favorites are the
118. 3:40ones that almost nobody uses. One,
119. 3:42LinkedIn event attendees. If you find a
120. 3:44LinkedIn event that's really specialist
121. 3:46where all your target marks are in
122. 3:47there, you can again copy every attendee
123. 3:50of that event into a LinkedIn outreach
124. 3:52campaign. And two, LinkedIn post
125. 3:53reactors. Find some LinkedIn influencers
126. 3:55in your industry that get high
127. 3:57engagement on their posts. Pick one
128. 3:58that's popped off and has got loads of
129. 4:00engagement. and then you can scrape
130. 4:02everyone that's liked that post and
131. 4:04target them yourself on LinkedIn. The
132. 4:05good thing about this is you know
133. 4:06they're active on LinkedIn so they're
134. 4:08probably ready to receive and read a
135. 4:10LinkedIn sales DM. Of course, you also
136. 4:11have the options if you have a list
137. 4:13elsewhere you can upload a CSV or import
138. 4:15a list directly from your CRM like
139. 4:17HubSpot. So there are loads of options
140. 4:19wherever you house your ICB data. Just
141. 4:21import it into hey reach and then you're
142. 4:23ready to go to step three.
143. 4:27Now, before I get to the exciting bit of
144. 4:29this video, which is actually building
145. 4:30the LinkedIn sales DM sequence, I want
146. 4:32to quickly call out that if you're
147. 4:34enjoying this video, please do like and
148. 4:35subscribe. It's one video I'm doing on a
149. 4:37massive series on LinkedIn. How to grow
150. 4:39on LinkedIn, how to win clients on
151. 4:40LinkedIn, how to find leads on LinkedIn.
152. 4:43Whatever you're trying to do on
153. 4:44LinkedIn, this is the channel where you
154. 4:45find out how to do it. I've got lots of
155. 4:47exciting videos coming out you don't
156. 4:48want to miss. So, make sure you
157. 4:49subscribe and thanks for watching. Let's
158. 4:51get back to the vid.
159. 4:56So, let's build the campaign. That is
160. 4:58step three, the fun part. So, you've
161. 5:00connected your LinkedIn account to Hey
162. 5:01Reach. You've also given Hey Reach the
163. 5:03leads you want to use in your campaign.
164. 5:05What we're doing now is we're designing
165. 5:06the sequence, the journey that we want
166. 5:08to send those prospects to to get them
167. 5:10to convert. Now, you have loads and
168. 5:12loads of options here as to how you can
169. 5:13engage and nurture that prospect on
170. 5:15LinkedIn. But here's my preferred
171. 5:17personalized outreach structure that I
172. 5:19follow that you might want to use as
173. 5:20your first draft. Now, the first two
174. 5:22steps I like to include in my sequence
175. 5:24are to warm up the prospect and get
176. 5:26noticed. Make my name a bit more
177. 5:28familiar before I take direct action.
178. 5:30So, first I like to view their profile.
179. 5:32Simple as that. That means that prospect
180. 5:34is going to get a notification saying
181. 5:35Harry Long viewed your profile. After a
182. 5:37day, I then like to like one of their
183. 5:39recent posts. This again is another
184. 5:41notification they're going to get that
185. 5:42Harry Long was looking at their profile,
186. 5:44seen their post, and liked it. It's
187. 5:46building familiarity and it's building
188. 5:48goodwill. And then the next day comes
189. 5:50the connection request. But because I've
190. 5:52included those first two steps, the
191. 5:53visit profile and like post, they're
192. 5:56much much more likely to accept my
193. 5:58connection request. Now on hey reach,
194. 6:00you can send connection requests blank
195. 6:02or you can send connection requests with
196. 6:04a note in. It's completely up to you.
197. 6:06What I probably suggest is you for you
198. 6:07to try both and see which one performs
199. 6:09better. Personally, and it does surprise
200. 6:11some people, I actually like to keep
201. 6:12them blank because I like to do my
202. 6:14selling in the DM message as opposed to
203. 6:16the connection request note. I don't
204. 6:17want people to assume I'm selling them
205. 6:19something and count them out before I've
206. 6:20actually got my full pitch over. So, an
207. 6:22empty connection request note spikes
208. 6:24curiosity. They don't know if you're a
209. 6:26mutual friend of theirs, a colleague,
210. 6:28they don't know if you've met at a
211. 6:30conference few years ago. There's a
212. 6:31hundred of things or reasons why you
213. 6:33could be sending them a connection
214. 6:34request note. And I like to let their
215. 6:36curiosity and imagination run wild
216. 6:37because it actually increases acception
217. 6:39rates. Then the sequence I like to put
218. 6:41out branches out as to if they accept
219. 6:43the connection request note or if they
220. 6:45don't. Once they do accept the
221. 6:46connection request notes, they go down
222. 6:48that branch and they continue in my
223. 6:50personalized sequence. That's when I
224. 6:51send my opener message. Now, in your
225. 6:53message that you put out there, you can
226. 6:55include personalization tokens. So, you
227. 6:57can call out things like their name,
228. 6:59their company name, their industry, and
229. 7:01lots more things. This is really
230. 7:03important because it makes them think
231. 7:04that you wrote that message just for
232. 7:06them as opposed to the generic template
233. 7:09you've sent out to thousands of
234. 7:10prospects that very day. Now, I've sent
235. 7:12so many LinkedIn DMs out for myself or
236. 7:14for my clients over the years, and I
237. 7:16definitely do know what makes a good
238. 7:18LinkedIn message and a bad LinkedIn
239. 7:19message. But I'm not going to go into
240. 7:21that too much in this video because I've
241. 7:22covered it in other videos that I can
242. 7:24link in the description for you to check
243. 7:26out. But I don't want to get into that
244. 7:27sort of quite a big thing and distract
245. 7:28you from the main purpose of this video,
246. 7:30which is to set up a personalized
247. 7:32outreach campaign. But if you are sat
248. 7:34there scratching your head as to, you
249. 7:35know, not knowing what you should be
250. 7:37putting in your LinkedIn DM messages,
251. 7:38make sure you go and watch those videos.
252. 7:40There's some really good templates you
253. 7:41can use and copy and paste into your own
254. 7:43LinkedIn outreach. Probably my favorite
255. 7:45feature of Hey Reach is it actually
256. 7:47allows you to send voice notes. Yes, you
257. 7:50can automate voice notes at scale. It's
258. 7:52absolutely crazy and this is one of the
259. 7:54reasons I'm recommending Hey Reach over
260. 7:56any other LinkedIn outreach tool. Now,
261. 7:58there are two ways you can do this on
262. 8:00Hey Reach. You can record one voice note
263. 8:02that goes out to everyone and that's
264. 8:04your own voice and it can actually add
265. 8:05personalization tokens into that as
266. 8:07well. So, we can actually change the
267. 8:09first name or company name for each
268. 8:10voice note that goes out there, which
269. 8:12again makes the recipient thinks it's
270. 8:14made specially for them. Or you can do
271. 8:15it the even crazier way, which is to
272. 8:18actually clone your voice on Hey Reach.
273. 8:20Speaking into Hey Reach and feeding it
274. 8:22your voice, it then builds an avatar of
275. 8:24your voice that it can use and replicate
276. 8:26for individual voice notes. This means
277. 8:28Hey Reach can send personalized voice
278. 8:30notes unique to the recipient on your
279. 8:32behalf, completely hands-free. Now, if
280. 8:35you've seen any of my other content on
281. 8:36LinkedIn, you'll realize I love voice
282. 8:39notes. Why? Because no one else sends
283. 8:42voice notes, so it disrupts the inbox.
284. 8:43It also builds familiarity. It's a way
285. 8:46humans communicate in general. And it's
286. 8:48much, much, much more effective in sales
287. 8:50than text DMs. I've done whole videos
288. 8:52exclusively on voice notes and how much
289. 8:53I love them. So, I'm not going to go
290. 8:55into too much detail now, but just trust
291. 8:57me when I say your reply rates will be
292. 8:5910x if you use voice notes in your sales
293. 9:01sequences. So, you're going to then in
294. 9:03your sequence have a series of messages.
295. 9:05Again, they're branching off based on if
296. 9:07they reply or if they don't reply. Now,
297. 9:09that means you should have many steps to
298. 9:10the messaging in your sequence because
299. 9:12you're going to want some follow-up
300. 9:13messages if they don't reply. What
301. 9:15you're going to have at the end of
302. 9:16building that is a complex, targeted,
303. 9:18and personalized LinkedIn outreach
304. 9:20sequence that's going to run on your
305. 9:22behalf and engage prospects, sell to
306. 9:24prospects, and make you money while
307. 9:26you're sitting there with your feet up.
308. 9:28Within that sequence, somewhere you're
309. 9:29going to want to include a CTA link.
310. 9:31whether it's to a lead magnet to booking
311. 9:33a call or anything else. Again, I've
312. 9:35tried loads of different lead magnets.
313. 9:37I've also done lots of videos on what
314. 9:38lead magnets you should be doing in your
315. 9:39LinkedIn DM outreach. My favorite at the
316. 9:41moment is actually sending to an
317. 9:42assessment like a scorecard assessment,
318. 9:44a quiz kind of thing where they can self
319. 9:46diagnose themsel before they then jump
320. 9:48on a call. It's a much better next step
321. 9:50than sending them straight to booking in
322. 9:52a call. But having said that, I've also
323. 9:54had success actually sending directly to
324. 9:56booking in a call. But as always, try
325. 9:58with any CTA that you have. test and see
326. 10:00what works best for your target market.
327. 10:03Now, step four is once you've got the
328. 10:04campaign structure set up, you then need
329. 10:06to fine-tune the settings before setting
330. 10:08it live. Now, the first thing you're
331. 10:09going to do is check the time zone of
332. 10:10your campaign. And this should be based
333. 10:12purely on your prospects, not yourself.
334. 10:14Although I'm in the UK, if I'm selling
335. 10:16to US prospects, I need my campaign to
336. 10:18run in US hours so they're going to see
337. 10:20them. There's no point my messages
338. 10:21getting sent to prospects at 4:00 a.m.
339. 10:23in the morning. You can even then choose
340. 10:24the active hours as well. So, in what
341. 10:26hours within that time zone do you want
342. 10:28your campaign to operate? I like to
343. 10:30choose roughly just working hours
344. 10:31somewhere between, you know, 8:00 a.m.
345. 10:33and 7:00 p.m. It's up to you whether you
346. 10:35include weekends. You might want to
347. 10:36respect your prospect's time by leaving
348. 10:38them alone on the weekends. Equally,
349. 10:39well, you might think they have more
350. 10:41time to actually engage with LinkedIn
351. 10:42DMs and LinkedIn content on the
352. 10:44weekends. So, again, that's something
353. 10:46that's up to you and personal
354. 10:47preference. Once you filled in that
355. 10:48information, you'll have all the info in
356. 10:50front of you on screen ready for you to
357. 10:52review before you push that big go live
358. 10:54button. So just double check you're
359. 10:56pulling in the right leads at the top.
360. 10:58You've got the right start dates, right
361. 11:00time zone, right hours you want it to
362. 11:02run in, and it's sending from the right
363. 11:04account. Now you can actually put
364. 11:05multiple senders here so you can send
365. 11:07from your profile and your colleagues
366. 11:09profile. It's just going to mean you eat
367. 11:11through that data quicker and quicker
368. 11:12because the volume of output is going to
369. 11:14be higher. Step five, the easy bit.
370. 11:16Click launch and your campaign is live.
371. 11:19As soon as you click that big blue
372. 11:20button, your sequence is going to go out
373. 11:22on your behalf without you doing a
374. 11:24single thing. You're going to view
375. 11:25people's profiles, like their posts,
376. 11:27send them connection requests, send them
377. 11:29messages, have voice notes, and whatever
378. 11:31else you included in your sequence. So,
379. 11:33where should you pay attention to now
380. 11:34that the campaign is live because all
381. 11:35that work is done and ticked off.
382. 11:37There's nothing else to do there. That's
383. 11:38now automated and happening with on your
384. 11:41behalf. What you need to pay attention
385. 11:42to now is your inbox. And you can
386. 11:44actually do this on Hey Reach as well as
387. 11:47LinkedIn because Hey Reach has a uni box
388. 11:49where it's going to look at all the
389. 11:51positive replies that come into your
390. 11:52inbox from LinkedIn from the campaigns
391. 11:54that you started on Hey Reach. And
392. 11:56that's actually quite an important point
393. 11:57because if you're having personal DMs
394. 11:59with either colleagues, friends, family
395. 12:02on LinkedIn, they won't show here. Hey
396. 12:04Reach only shows the conversations that
397. 12:06started from people on Hey Reach. As the
398. 12:09campaign goes and goes and goes and
399. 12:10positive replies come free, which I
400. 12:12assure you they will, they'll appear in
401. 12:14your uni box. So, you can just every
402. 12:16morning put 10 to 15 minutes aside going
403. 12:19through your uni box and replying to the
404. 12:21positive replies. Now, it's important
405. 12:22that you reply manually to the positive
406. 12:24replies because hey reach won't do that
407. 12:26automatically. When a prospect replies,
408. 12:29they get unenrolled from the sequence
409. 12:30because it's ready for you to then take
410. 12:32the reigns for the prospect. The reason
411. 12:34for this is the reply could well be
412. 12:35something negative like, "Please stop
413. 12:37messaging me." in which case you don't
414. 12:38want an automated message to then be
415. 12:40sent to the prospect. So to stay on the
416. 12:42safe side as hey reach always does when
417. 12:43a prospect replies that get unenrolled
418. 12:45and you need to manually move them
419. 12:46forward. But this is a very fun task.
420. 12:48It's one I personally enjoy very much in
421. 12:50the morning. I open hey reach I look
422. 12:52through all my positive replies and I
423. 12:54just filter through one by one direct
424. 12:56them to book in a meeting with me or to
425. 12:57buy my product directly.
426. 13:02So that's it. That's the entire
427. 13:04sequence. Follow those five simple steps
428. 13:06and in about 15 to 20 minutes you'll
429. 13:09have a personalized LinkedIn outreach
430. 13:10campaign running on your behalf. It's
431. 13:13crazy how easy it is. It's crazy how
432. 13:15simple it is. But what's most crazy is
433. 13:17the results you get from it. So just to
434. 13:20quickly recap those five important
435. 13:21steps. Step one, connect your LinkedIn
436. 13:23account to Hey Reach. Step two, add in
437. 13:25your leads in whatever format you find
438. 13:27most easy. Step three, build the
439. 13:29personalized sequence that's going to
440. 13:30engage, nurture, and convert that
441. 13:32prospect. Step four, manage the settings
442. 13:34to make sure you're reaching out to that
443. 13:35prospects in the right time zone, right
444. 13:37hours, right day. And step five, click
445. 13:39publish and it's live. Just a reminder
446. 13:41that you can do all this completely free
447. 13:43for 14 days and with up to three
448. 13:45LinkedIn accounts, all at zero cost, all
449. 13:48with no credit confirmation needed. The
450. 13:50link to do that is in the description,
451. 13:52so just grab that link and go and start
452. 13:54today. The other exciting news I have is
453. 13:56in this new system I'm launching off of
454. 13:58YouTube. It's called the ROI system.
455. 14:01That stands for recognition, outreach,
456. 14:03and inbound. It's a full marketing
457. 14:05strategy, and it's the full system that
458. 14:07we use for ourselves, and for clients to
459. 14:09generate leads, meetings, and sales on a
460. 14:13weekly basis. We're so so confident in
461. 14:15the quality of this system that if you
462. 14:17use the system and haven't signed five
463. 14:19clients in your first month, we'll give
464. 14:21you a complete money back guarantee.
465. 14:23There's literally no risk. The link to
466. 14:25that is also in the description, so go
467. 14:27and check that out, too. As always,
468. 14:29thanks for watching this video. I hope
469. 14:30you found it useful. I've got lots more
470. 14:32exciting content coming out on how to
471. 14:34win on LinkedIn over the next few weeks.
472. 14:36So, make sure you subscribe to don't
473. 14:37miss out. Thanks for watching.