How I Actually Write Viral Scripts — Transcript

Full transcript

1. 0:02I'm a professional YouTuber,  script writer, and ginger with six,
2. 0:05seven years of experience writing viral video  script, getting millions of views. And today,
3. 0:09I'll reveal my secret five-step framework that  guarantees viral dude. What is this? What? It's
4. 0:19the hook. 95% retention. Keep going. You're about  to tell them about the framework. I I don't have
5. 0:26a framework. Yeah, don't worry. That's why  I put the most viral scripting videos into
6. 0:30chat GBT. This is literally what works. Just  keep reading. Hey, do you want the views or
7. 0:38not? I think I want All right. To use my brain.  Hey, that took me like 30 seconds to generate.
8. 0:49Okay, let's try that again.  This time, no secret formulas,
9. 0:53no manipulation techniques, just  how I actually write my scripts.
10. 1:05The biggest mistake to make while scripting a  video is just opening a blank page and scripting.
11. 1:10No matter how much you know about your topic,  if you start writing without a plan, you'll go
12. 1:13all over the place. At least that's what usually  happens for me. So before you write a single word,
13. 1:18you got to build a foundation. Starting with  obviously you got to have a solid idea to begin
14. 1:24with. It's a completely separate video topic, so  I'm not going to dive deep into that here. Just
15. 1:29find something interesting for you and for your  audience. You can find it from video comments,
16. 1:32other YouTubers, Reddit posts, or just have a  spark while you're on the toilet. I'm going to
17. 1:36use this video that you're watching as an example  to show you the entire process. So, yeah, it's
18. 1:42going to be a weird script. Let's go. Most people  skip it and wonder why the video feels off. So,
19. 1:48what does that mean? Well, why do the viewers  click on your video and why are you making it?
20. 1:52For this tutorial, your goal is to well, learn how  to write a viral script. And my goal is to write
21. 1:58a viral script while teaching you how to write a  viral script. That's pretty aligned, right? But
22. 2:03let's take a random guru video. Your goal is to  learn how to make money. But the guru's goal, sell
23. 2:08you their overpriced course. They don't match.  That's why what they say feels fake. You can sense
24. 2:14it. Something's not right. I just can't prove it.  So, if you don't find your common goal with the
25. 2:17viewer, no matter how many fancy storytelling  techniques you use, the script's going to feel
26. 2:22weird. Now, the secret sauce for my scripts.  Every good script has a surface problem and
27. 2:28a deeper problem. It's what takes a script from  a regular video to your video. In my case, sure,
28. 2:34I'm breaking down how I write scripts. That's the  surface. But what's the deeper problem here? Well,
29. 2:40let's not give spoilers for now, but remember  this deeper problem concept for the end of the
30. 2:44video. Let's see if you can figure it out before  I say it. But if you've watched my videos before,
31. 2:48you might have seen the pattern. This video  is about making viral shorts. But the deeper
32. 2:52problem is about having patience. This one  about editing cool videos. Deeper problem,
33. 2:57perfectionism. And this is about me trying to  have a shorts channel. The deeper problem is
34. 3:01having determination. It may seem unnoticeable for  a regular viewer, but subconsciously these are the
35. 3:06things that make your video stand out among other  videos. So think about this for your next video.
36. 3:10Find the emotional struggle underneath the  technical problem and write it down as well. Never
37. 3:16write the script without a thumbnail. I mean,  come on. It's common knowledge at this point. Make
38. 3:20a simple draft in Can or generate something with  AI. Just know what's the viewer's first impression
39. 3:24while clicking your video. Because if your script  doesn't deliver on that promise, I mean, come on,
40. 3:28dude. It's old. It's old. And packaging isn't  only about thumbnails. It's about every first
41. 3:33impression, like your domain name. Let's say  you've got a killer product, made a great website,
42. 3:39and then tell people to check out your store, and  you drop a link that looks like this. Whether you
43. 3:44sell on Shopify, Squarespace, or anywhere, you  usually get a weird random link like these. I
44. 3:48mean, some of these look like my YouTube password.  Wait, that's my password screams unprofessional.
45. 3:53But if you replace that mess with your name.store,  now we're talking. Is a domain name just like.com,
46. 4:00but it's built specifically for creators who  sell something online. It's clean, intuitive,
47. 4:04and it literally screams trust. Dot store for  your store. I mean, come on. It just makes sense.
48. 4:08I recently found out some small creators like Mr.  Beast, I show Speed, Dude Perfect, another Isaac,
49. 4:13and many more people are already using store  as their domain. And now I have one, too. Thank
50. 4:22you. Thank you. You can get my presets and guides  from Isaacverse.store right now. It's memorable,
51. 4:27and it tells you exactly what you're getting,  and it's not just a fancy name. store domains
52. 4:31are proven to drive two times the visibility.  Why? Because when people see the link, they
53. 4:36know it's a store straight away. And when they  know it's a store, they click. When they click,
54. 4:39they want they want to add to card, they buy. So,  if you're a creator selling merch, courses, art,
55. 4:46preset, or literally anything, your Dottore domain  is waiting for you at the link in the description.
56. 4:51Huge thanks to Dotto for sponsoring this video.  Now, who are we actually writing this script for?
57. 4:59It's not needed for every single video, but  it's good to have a document where you write
58. 5:03down one or two audience avatars who would watch  your channel. If you haven't heard this before,
59. 5:07it's pretty simple. Open a blank document and  write down as much detail as you can about
60. 5:11your potential viewer. For my case, it can be a  YouTuber with less than a thousand subscribers who
61. 5:15wants to write better scripts for his video.  Knows the basics about writing technique,
62. 5:19retention, and YouTube algorithm. Maybe struggling  to get his first viral video. The second avatar,
63. 5:23someone more intermediate, wants to learn  something new to apply in his next video,
64. 5:27knows more than average about scripting,  retention, analytics, and stuff. That's probably
65. 5:31the main audience I'm writing for. Another  small group, and maybe a guy who just likes
66. 5:36watching fancy edits and laughs at my terrible  jokes. So, which one are you? Every channel has
67. 5:41its own avatars. You can write with more details,  but I think this is enough for a starting point.
68. 5:45Just know who you're writing for and what's the  complexity level you can go without losing them.
69. 5:51Now, the next big step is to sit down for a few  hours and do some research about the topic. I
70. 5:56know what you're thinking. I already know this  stuff. That's why I'm making the video. Yeah,
71. 6:00I thought that, too. But here's the thing.  Even if you think you already know enough,
72. 6:04there's always more to learn. And it's a great  moment to improve yourself anyways. So, watch
73. 6:08a few videos on YouTube, read if there are any  sources you found online, ask AI some questions,
74. 6:12take note, write down what they explained, and  more importantly, what they haven't explained.
75. 6:16That gap, that's your opportunity to shine. At  the end of this part, you have to have a bunch of
76. 6:20random notes all around the place. They may not  make sense yet, but it doesn't matter for now.
77. 6:29You know the knowledge at this point, but you need  a clear structure to follow while writing. What
78. 6:33comes after what? How do the pieces fit together?  So, take a look at your notes, write down all the
79. 6:37points you want to explain, and try to sequence  them in a logical direction. A tiny tweak I do
80. 6:42here is to clearly state where Isaac is at the  start of the video and where he will be at the
81. 6:47end. You can do that for yourself, the explainer,  or for the viewer's point of view. For example,
82. 6:52in my editing tutorial, the start was Isaac  wanting to make a perfect editing tutorial. At
83. 6:56the end, he realizes it's about the process, not  perfection. See, a clear transformation. That's
84. 7:02what we're aiming for. Now, we've got the start  and end points. We've got the main problem and
85. 7:07a deeper problem. Here comes the interesting  part. Taking them all and writing a story to
86. 7:11capture it. And how do we write a story? Well, I  made a whole video about it, but here's the idea.
87. 7:15There's a simple framework that's been used since  forever. Harry Potter, How to Train Your Dragon,
88. 7:20Iron Man, King Arthur Gomesh, that's like 4,000  years ago. Hero's Journey. That's the name. The
89. 7:27story starts here. Then the hero gets a call to  an adventure. Then comes a wise man to help. The
90. 7:32journey start. A lot of things happen in between.  A big crisis approaches. Gets a new Let me show
91. 7:36you how it actually works in a YouTube video. Have  you watched my editing tutorial? Cool. Because if
92. 7:41you haven't, I'm about to spoil the entire plot.  though. What kind of psycho watches a tutorial for
93. 7:46the story anyways? Well, when you say it like  that, what kind of psycho writes a story for a
94. 7:51tutorial? So, here it goes. Status quo. That's  where everything starts. Isaac has a successful
95. 7:57channel. Nothing's bad, but something's off. Call  to adventure. Something happens to kick off the
96. 8:02story. It can be a problem, an opportunity,  a threat, or just a curiosity. You know,
97. 8:06the where's the editing tutorial comment  assistance? That's where the wise old man
98. 8:10comes in. Steven departure. That's where the hero  starts the journey. The actual tutorial begins.
99. 8:17Trials. That's the main part of the YouTube video.  All the points you want to mention, the mistakes,
100. 8:21some wins, and maybe some losses. Maps, breakdown,  the whole thing. Approach. Remember the deeper
101. 8:26problem. That's where it appears. In the tutorial,  the perfectionism creeps in. Crisis. Everything
102. 8:32goes sideways. This is the lowest point of the  story. 60 days pass and Isaac is still editing
103. 8:37the same video. In good stories, though, this is  also where the identity change happens. You got
104. 8:42to show you don't know everything. Don't be  afraid to be vulnerable. But no matter what,
105. 8:46you got to find a solution to the problem. To find  the treasure, it's the reward. What did you learn
106. 8:51from that crisis moment? Isaac realizes  the escape from perfectionism is to say,
107. 8:55"It's good enough." Result. Hitting publish  moment. Return. The positive comments roll in.
108. 9:02New life. He's not the same person anymore. The  mindset is changed. Resolution. This is where all
109. 9:07the plot lines open up. And then status quo again.  And the cycle continues with the next video. See,
110. 9:13it works insanely well for a YouTube video, but  most people still don't use it. So, the video has
111. 9:18no conflict, no stakes, and no change at the end.  Without that, it would be just an editing tutorial
112. 9:22with some useful tips. But once you add the  story, it becomes a journey. And most importantly,
113. 9:27the viewer sees themselves in you. That's how  you build a loyal audience. But it's not always
114. 9:33that simple. For reference, the hero's journey  map of this video looks something like this.
115. 9:38I'll show the details once we actually finish  the journey, but it's quite messy. And finally,
116. 9:43there's one more layer. Okay, this one may  be overkill for 90% of channels out there,
117. 9:50but I'm explaining my entire process, and this  is a big part of it. So, here it goes. Writing
118. 9:54many stories for your videos is cool, but if  you blindly use the hero's journey, that's just
119. 9:58a repeating cycle with no ending. It works, but  wouldn't it be more epic if we connect all those
120. 10:03stories to one another? Use them as pillars of  a grand story that unfolds with each video. You
121. 10:08see where I'm going with this? So, every video is  connected. The story scenes, the big charts, even
122. 10:13the reason I'm teaching you this, it's all leading  somewhere. Dude, you're leaking the grand story.
123. 10:17They aren't supposed to know about the prison yet.  What? No, I'm just You You're alive. Relax, man.
124. 10:24They don't know what that means. Sorry, man. Can't  take any risks. What's that? Well, I can't really
125. 10:32reveal the grand story of my videos since it's not  finished yet and I don't want to give spoilers,
126. 10:36but you can understand this concept by looking at  the Marvel movies from Iron Man 1 in 2008. They
127. 10:41made standalone stories and combined them all in  a grand story that peaked with Endgame in 2019.
128. 10:49Damn, the memories. What a time it was to  be human. Just give me a moment. Anyways,
129. 11:01once the plan is ready, I send it to my best  friend and ask for his opinion. Oh, I don't have
130. 11:07a friend, but chat GPT works. Now, you might ask  it to write the script for you based on your plan.
131. 11:13And that's how you throw all your work in the  garbage because it just writes a generic script
132. 11:18no matter how much context you give it. So, what I  use it instead is ask it to roast my outline. What
133. 11:23did I miss? Is it too boring? What can I add? What  can I remove? What about changing the plot twist?
134. 11:28After a few back and forths, you're finally ready  to actually write the script. Open a blank page,
135. 11:34take your outline, set a timer, and just type.  Don't worry about the grammar, wording, structure,
136. 11:39or anything. Just get the thoughts out of your  head onto the page. Expand on each point in your
137. 11:44outline. The goal here is to have something to  work with instead of staring at a blank page.
138. 11:48Here are some small tactics I use while writing.  Well, it's kind of common sense, but I see so many
139. 11:54people make this mistake. They start breaking down  really advanced concepts right at the beginning.
140. 11:58Of course, it makes you sound smart, but most  viewers don't really understand all that and
141. 12:02just leave the video. It's like going from zero to  100 right away. So, start by giving some context
142. 12:07for people who are not familiar with what you're  talking about. Then explain simple concepts and
143. 12:12gradually increase the complexity. Remember the  start of this video, we were just talking about
144. 12:16the packaging, topic, research, simple stuff, and  we slowly increased to stuff like hero's journey
145. 12:21and universe building. Now, YouTube advice says  to only explain simple concepts and avoid complex
146. 12:27topics to maximize retention. Yeah, that's indeed  good for retention, but it's not how I want to
147. 12:32cook. I want to give as much value as possible  to those who want to learn more. I guess it's
148. 12:36a fair trade to get slightly lower retention in  return. You probably heard the rule, show don't
149. 12:43tell. Well, everyone knows that. I'm talking about  something else. And it improves the retention way
150. 12:48more if done right. Do you remember what I said  while explaining the deeper problem concept? Sure.
151. 12:53I'm breaking down how I write scripts, but what's  the deeper problem here? Well, let's not give
152. 12:58spoilers for now, but remember this deeper problem  concept for the end of the video. Let's see if you
153. 13:02can figure it out before I say it. See what I  did there? Instead of telling you this is the
154. 13:07deeper problem, I asked you to figure it out by  yourself. It makes the video not just me talking,
155. 13:12you listening, but more like a conversation,  an interactive thing, and makes you pay more
156. 13:16attention. It's like two different teachers. One  just explains the lecture from start to finish,
157. 13:21but the other doesn't reveal everything up front.  He gives you hints, asks you questions, makes you
158. 13:26think, and figure out the answer by yourself. And  we all know how good it feels when you actually
159. 13:31figure out the answer, right? It's the same  principle here. Lastly, not for the actual script,
160. 13:37but it makes your life way easier to add some  notes for editing. things like add Sigma grind set
161. 13:42music, show a footage of Captain America lifting  Molner or Isaac sending it to his best friend via
162. 13:47WhatsApp and match cut to chat GPT. Yeah, even  that was scripted. Keep writing until you've
163. 13:52explained all your bullet points, implemented the  hero's journey, and solved the deeper problem that
164. 13:56you've set up. Once you finished the first draft,  read what you wrote, change up the order, add some
165. 14:03extra points, remove some unnecessary stuff, and  tweak the sentences to make them flow better. How
166. 14:08do you do that? Glad you asked. Naturally, when  you write, you write the points like, "Okay,
167. 14:14this happens, right? And then this happens." But  it's too linear, too predictable, boring. Instead,
168. 14:21you should write like, "This happens, but this  happens, therefore this happens." It's way more
169. 14:26interesting to listen to. At least the writers of  South Park say so. And these guys made 28 seasons,
170. 14:31so I think they know what they're talking about.  If you paid attention, you may have caught some
171. 14:35points where I used that writing. You know the  knowledge at this point, but you need a clear
172. 14:39structure to follow while writing. So, take a  look at your notes. Writing many stories for
173. 14:43your videos is cool, but if you blindly use the  hero's journey, that's just a repeating cycle with
174. 14:47no ending. It works, but wouldn't it be more epic  if we connect all those stories to one another?
175. 14:52Of course, it makes you sound smart, but most  viewers don't really understand all that and just
176. 14:56leave the video. So, start by giving some context  for people who are not familiar. Makes everything
177. 15:01more dynamic. Another really weird tactic to  make your script more interesting is rhythm.
178. 15:06Most beginners write with the same sentence length  over and over again. It creates a monotone script,
179. 15:12but if you write your sentences with different  lengths, like the script of this video, it makes
180. 15:15it less boring. I actually learned this technique  while researching for this video, but realized
181. 15:20I've already been doing it subconsciously in my  script. So, it's a nice tactic, but I don't think
182. 15:25there's any need to overthink it. Just make sure  not all your sentences are the same length, and
183. 15:29you're good to go. And lastly, send it to an AI  and ask for feedback or a friend if you have one.
184. 15:38So, what do you think? Well, I mean, it's  something something. Look, it's not terrible,
185. 15:46but it's too complex. Hero's journey universe  building. You got to think about retention,
186. 15:51dude. People will click off. All right, I can  refine it more. Actually, here. I ran it through
187. 15:56the retention optimizer AI. It removed those  weird parts that dropped your retention rate,
188. 16:01added some small payoffs throughout,  and changed the ending to a rage bait.
189. 16:05Really? Yep. Works every time. It'll get  at least 30% more watch time. That's the
190. 16:10goal right now. What do you think? It  It's better technically, and that's all
191. 16:18that matters. Just delete your version, use  this one, and the video goes viral. We win.
192. 16:30Do it.
193. 16:34Do it. No. What? It may have better retention,  better everything, but it doesn't have a soul,
194. 16:41man. I won't manipulate people to  keep that chart high. And I won't
195. 16:45delete actually useful parts just  because they hurt retention. Sorry,
196. 16:50man. I'm doing it my way. Why do you always  choose the long route? Maybe you're not the
197. 16:56right Isaac either. What? Nothing. But the  universe building part was badass, actually.