How I Actually Edit Viral Videos — Transcript

Full transcript

1. 0:02Where's the editing tutorial? How do  you edit? Bro, are you using Adobe to
2. 0:07edit your videos? How do you edit so good?  Your editing style is crazy, man. Where do
3. 0:10you edit videos? How to edit smooth like  you? How to edit? Bro, we need a tutorial…
4. 0:17Yep, this is the editing tutorial. But why
5. 0:19the hell did it take 9 months to make  it? Well, it all started one year ago…
6. 0:31An editing tutorial? From me? Really?
7. 0:35Why not? Have you ever checked your  views? People love your videos, man.
8. 0:39Look, I know a thing or two about editing,  but making a tutorial?! There are fricking
9. 0:43editing wizards out there making stuff I can’t  even imagine! I mean look at this guy. How the
10. 0:48hell does he do that?! The best I can do is  “how to edit slightly above average” tutorial…
11. 0:52And? Isn’t that the point? You don’t need to be an
12. 0:55editing wizard. You just need to be… You…  Someone who’s been through the journey.
13. 1:00What do you mean?
14. 1:01Remember your early days, man. You knew  nothing about editing. I’ve been there.
15. 1:05Wait. You were there?
16. 1:06I mean for the most part…
17. 1:08Oh…
18. 1:08Everything you know, you learned  the hard way. Wouldn’t you want
19. 1:11someone to guide you through that path back then?
20. 1:13Yeah…
21. 1:14Just keep it real. Show the way for past Isaac.  How you edit your videos, from start until the
22. 1:19end. The stuff you learned along the way. And  hey, who knows, maybe I’ll send it back to him.
23. 1:24Alright.
24. 1:25That’s my man!
25. 1:26But if I’m doing this, I’m making the best  editing tutorial YouTube has ever seen…
26. 2:03Yeah, I know, you’ve probably heard this a  million times and rolling your eyes. But different
27. 2:07audiences want different editing. You can’t use  a MrBeast style editing in a Ruhi video. It just
28. 2:12doesn’t feel right. Now, every editing tutorial is  saying this exact same thing, but the problem is,
29. 2:16all of them proceed to explain both editing  styles in theory and never actually give you
30. 2:20practical advice. You know why? Because they don’t  want to lose the other side of their viewers.
31. 2:25It’s all about keeping the retention high! I  know, it’s not a wise choice for retention,
32. 2:29but I don’t wanna be one of them. I want to  actually teach you something. So instead of
33. 2:33juggling 2 different editing styles  and giving random tips from each one,
34. 2:37let’s pick the one that I’m better at, which  is, fancy editing! The editing like this… and
35. 2:42this… and this. I want you to walk away from  this tutorial actually knowing how to edit,
36. 2:47not watching another video that explains  the same theory for the 100th time.
37. 2:53You wouldn’t wanna sit down to edit and realize  halfway through that your script isn’t good
38. 2:57enough, or even worse, the video idea doesn’t  make sense! If you wanna edit viral videos,
39. 3:02everything else should be made with  that in mind as well. An amazing edit
40. 3:04can’t save a boring script, or a bad video  idea. So let’s quickly fix these at first.
41. 3:11Think about your target audience.  Is the idea interesting for them?
42. 3:14Would someone click on this  video if they didn’t know you?
43. 3:18I already covered it in another video.
44. 3:22For the script, start by outlining all the  points you want to cover in the video, and write
45. 3:26everything that’s on your mind. Most youtubers  stop here. But after writing everything, I always
46. 3:30come up with a secondary story. Something deeper.  Almost like a short film that runs alongside the
47. 3:35main video. After that, create a structure. Cut  out useless parts, ask ChatGPT to make it easier
48. 3:40to understand, and build some kind of progress  from the start until the end of your video. We’re
49. 3:45gonna dive a lot deeper into scripting in a future  video, so I’ll not waste much time on that here.
50. 3:51Just record your voice on a microphone,  or like me, use an AI voice generator
51. 3:55like Elevenlabs. Create a voice, and paste  everything in your script, but little little,
52. 3:59in the middle. Some people still think that  AI voices are too robotic, but trust me,
53. 4:04it has improved a lot. I mean I can get random  emotions like SIUUU. See? You can check out
54. 4:11Elevenlabs with the link in description. It’s  not sponsored by the way. I just get a small
55. 4:14commission if you use my link. And it’s a great  tool. SIUUU! Haha. Sorry… Okay, let’s move on.
56. 4:22Here’s the thing about filming… I have absolutely
57. 4:24no clue. I get all my footage  from the internet… So… yeah…
58. 4:30Look at other youtubers’ videos, but even  better, watch a good movie before editing. Uhh,
59. 4:34just a heads-up, don’t watch 5 seasons of  Breaking Bad just to get inspired for one
60. 4:39video. Don’t ask me how I know… With all the  rise of short-form content, some people haven’t
61. 4:44even sat and watched a 2 hour long movie in years.  But if you find any type of movie that you like,
62. 4:49and watch it with your editor's eye, you’ll get  so much inspiration that you can’t even make
63. 4:53that much video! Transitions, storytelling,  montages, cool camera angles, you name it.
64. 4:57Most of this stuff hasn't even been implemented  once on youtube yet. So, you want originality?
65. 5:01This is where you get them. Even though it’s not  gonna be as good as a masterpiece like Morbius,
66. 5:05you’re making your own movies here. Once  these are ready, move on to the next step.
67. 5:10When I say assets, I’m talking about music,  sound effects, overlays, and presets. It takes
68. 5:15hundreds of trial and error to find the right  ones. But if you don’t have time for that,
69. 5:18I put together all the assets I use to edit  my videos. Here’s where I get them from.
70. 5:27Now, this part may seem a bit unnecessary,  but it made everything way faster for me in
71. 5:31the actual editing. Take your script, and color  code what’s happening in each sentence. I like
72. 5:35to divide it into 6 categories, but you can  adjust this based on your style. Once you’re
73. 5:39done with the entire script, collect all the  elements you need for each part. I marked this
74. 5:43part as ‘screen record’. So now I’ll gather  all the screen recordings for this section.
75. 5:47The same process for images, videos, and  everything else. And for the animations,
76. 5:52uhh… Just keep it there. I’m gonna explain  it in a few minutes. After you went through
77. 5:55the entire script and got everything  you need, you’re ready to move on to…
78. 6:03Alright, finally, it’s time to open Premiere  Pro. Click create a new project. Create again,
79. 6:08and add a new sequence. I like to  make my videos in 1920 by 1080,
80. 6:12which is high enough so no one’s  counting pixels, and low enough to
81. 6:15not burn my computer. Though you can use 4k if  you got a beast in your house. Oh, and 60fps.
82. 6:22Create your workplace by dragging windows around,  however you’re comfortable with. Personally,
83. 6:27I like this layout, which has  the main video in the center,
84. 6:29timeline at the bottom, footage and effects  here, effect controls and raw footage monitor
85. 6:33here. If you’re missing any windows,  just enable them from the menu here.
86. 6:40Next up, import your voiceover, drag to  the timeline, cut it based on the script,
87. 6:43and remove any awkward pauses or  moments where it drags the flow.
88. 6:50Okay, this one might not fit for  everyone's workflow, but I like
89. 6:52adding the music right after the voiceover.  I know, most editors save it for the end,
90. 6:56but I think it gives more clarity on the vibe  you’re going for in the entire edit. Plus,
91. 7:00it lets you make cuts based on the beat. And  most importantly, it’s more fun! So, where
92. 7:04to find good music? I used to grab no copyright  music from youtube for a long time, but lately,
93. 7:08I’ve been hooked on Epidemicsound. It’s just more  convenient to find music and sound effects based
94. 7:13on every detail, and you don’t need to worry  about copyright issues. One thing I didn’t
95. 7:16realize until editing this video, is that you can  copy and paste your favorite songs from Spotify,
96. 7:21and get similar music. I mean what the hell?  Why didn’t anyone told me that?! Once you’ve
97. 7:26got your music, drop it to the timeline, and  adjust the volume based on the voiceover.
98. 7:31Now comes the fun part. Remember the highlights  on the script? Start layering in all your videos,
99. 7:36images, and screen recordings based on the  highlights. It’s not necessary if you’re
100. 7:39new to editing, but it’s a good idea to  experiment with some cuts based on the
101. 7:43music beats. It gives your edit that extra  punch and keeps it flowing easier. Another
102. 7:47little trick I like to use, is just plain  text on a black background. Just like I’m
103. 7:51doing right now. We’re gonna dive into text  in a minute, so leave it blank for now. Okay,
104. 7:55looking good so far! But remember? You highlighted  one more thing in your script. Animations…
105. 8:01Alright, here’s the truth. Animation  is not as easy as it looks. Especially
106. 8:06if it’s your first time. But don’t  worry, we’ll break it down together.
107. 8:10So, in the script that you highlighted,  let’s take the first animation. I’m just
108. 8:13gonna take a cool one from my previous  videos. And show you the exact method I
109. 8:22use to make them go viral. Grab a pen and  paper, and imagine the animation. You’re
110. 8:29probably thinking of something that walks  the viewer through the method step by step,
111. 8:32right? Picture this. We’ll have some  boxes connected to each other by arrows,
112. 8:36like a flowchart. Inside each box, is a heading,  but they’re blurred out for now. Then, we will
113. 8:40zoom into the first box, and boom. The text is  revealed. That’s a solid one. Let’s create it.
114. 8:47Now there are two ways to create the animations.  Easy way, and hard way. Let’s start with the first
115. 8:51one. If your animation is too simple,  and not much fancy stuff is going on,
116. 8:54you can create it in Canva. I made my  first video’s animations using only Canva.
117. 8:59Just create the animation you sketched, with  shapes, text, and graphics. For our example,
118. 9:03it might look something like this. Once you’ve  got your design set, add some animations. And
119. 9:09that’s it! Keep in mind, if you want to  add some zoom-ins to them in the edit,
120. 9:13export the video in a higher quality. Or it may  look like this. That works for simple animations,
121. 9:18but if you want to edit like a pro, it’s time to  dive into… After Effects… But here’s your warning.
122. 9:24This route gets much more complex than Canva. So  it’s okay to freak out if it’s your first time
123. 9:29using it. Every editor has been there. Honestly… I  think I'm still freaking out each time I see it...
124. 9:34OH! Sh… There’s too much detail to explain here,  so I’m gonna do a separate video for creating more
125. 9:39complex animations in the future. But the idea is  the same as Canva. Use tools like text, shapes,
126. 9:46or pen to create the base of your animation.  Once you have something similar to your sketch,
127. 9:51adjust them based on the voiceover. Add typewriter  animation to texts, and trim paths to move shapes.
128. 9:57Lastly, add some glow effect to make them pop.  At least that’s what I do. It takes more time,
129. 10:02but the result is next level. You can repeat  the same process for all the other animations
130. 10:07as well. Sketch, create, animate. Until  I make the full animation tutorial,
131. 10:11if you want to do some research yourself,  I shared some keywords and tutorials from
132. 10:15other creators that might help. And once all the  animations are ready, drop them to the timeline
133. 10:21as well. Line them up with your voiceover, and  we’re one step closer to a polished final edit.
134. 10:28By now, your timeline should be looking pretty  solid. But here’s the thing. The first rough cut
135. 10:32is never perfect. So if you have time,  go back and watch it again. Trust me,
136. 10:36you’ll spot points to improve. Add  extra animations, screen recordings,
137. 10:40some funny memes. Sometimes I even rewrite parts  of the script if a better idea pops in my head.
138. 10:44But it’s not about just adding things. At some  point, you’ll need to cut off useless parts. Look
139. 10:49out for boring lines in the script, unnecessary  footage, or bad jokes. Cut everything that doesn’t
140. 10:54serve the video’s main goal. And yeah, I only  keep the good jokes. You wouldn’t wanna see
141. 10:58the bad ones… Don’t, hey, don’t show it! So  you added new stuff, removed useless stuff,
142. 11:03but that’s still not enough. There’s one  more thing you need... Space. I know, I know,
143. 11:08you always heard that people’s attention span  is shorter than a jellyfish, and if you wanna
144. 11:11make a viral video, you’ve gotta keep up the pace.  Get to the point as fast as possible, and move on
145. 11:16to the next one. Because if you slow down for too  long… you’re gonna be… boring… So cut every single
146. 11:21millisecond where something interesting isn’t  happening, fry people’s dopamine receptors, make
147. 11:24them hate their life after watching your video,  give them a heart attack… and maximize your
148. 11:29retention… But here’s the twist. Cutting every  space may mean cutting the actual story from your
149. 11:34video… So how do you balance it? The best way  to summarize this point is, ‘People don’t have
150. 11:39shorter attention spans. They just have higher  standards’. So make the stop worth waiting for…
151. 11:46Alright, we’re done with the boring parts.  Now it’s time to get our hands dirty. Before
152. 11:51we dive in, just remember this. Good editing  doesn’t mean using as many effects as you can.
153. 11:56It means using it to complement what’s being  said in the video. So you need to resist the
154. 12:00urge to throw in every flashy  thing you find in the effects tab.
155. 12:06Sometimes you need to zoom in and out  to highlight something on the screen,
156. 12:09or just to add a little movement to your  video. To do that, use a transform effect,
157. 12:13add scale and position keyframes to the  start, move forward in the timeline,
158. 12:18and adjust where you want the zoom to end. Sure,  it gets the job done, but it’s not smooth at all.
159. 12:24To make it flow better, expand the effect, and  make the curves smoother. Much better. Well,
160. 12:30that's basic knowledge. To take it further, you  need to keep the point of focus consistent in
161. 12:35between cuts. This keeps the viewers’ eyes from  wandering all over the place, and makes it easier
162. 12:40to watch. To do that, use guides. Center point,  eye line, but my favorite is the rule of thirds.
163. 12:44The idea is that the main focus of each zoom  and cut must stay at the same spot. Like this.
164. 12:52Text in videos is a subjective choice. Some  people never use it, some use it all over the
165. 12:56place. Personally, I use it in 3 places. First -  as a caption. Captions are the most obvious one,
166. 13:00but I try not to slap them all over the video.  Because it can become irritating to see a text
167. 13:05pop every second throughout the entire time.  So I use it where I talk about something
168. 13:08important. Second - as a center text. Center text,  is for moments where captions aren’t enough. It
169. 13:13can have its own color, glow, or whatever makes  it pop. Third - as a part of the video. And then,
170. 13:17there’s text that becomes a part of the scene.  Attached to a screen, a wall, or something in the
171. 13:22background. Now, how do you actually create these?  It’s simple. Click this text tool, click on the
172. 13:28video, type something, and adjust its settings  in the effect controls to match your channel’s
173. 13:32brand. To give it a pop animation like you see in  my videos, we’re gonna use the ancient technique
174. 13:37of sensei Finzar. Take the transform effect, add  it to the text, set a scale keyframe at the start
175. 13:42around 70%. Then, move about 7 frames forward,  increase the scale to 110%, move forward another
176. 13:495 frames, and bring it back to 100. I smoothed out  the keyframes, but there isn’t a big difference.
177. 13:54Also, add glow, glitch, or whatever else fits  your style. Repeat the same for other texts as
178. 13:58well. Looking good! To save time in the future,  select your text and animations. Right click, and
179. 14:04save as a preset. Next time, you can just drag and  drop that preset to a text box, and you’re done!
180. 14:12Obviously, using a character isn’t a must. So  if you don’t use it, just skip this part. But
181. 14:17if you do, here’s the process. Create a head,  or a logo with an AI image generator. I have a
182. 14:22video diving deeper into this matter if you’re  interested. Once you got something you like,
183. 14:26slap it onto a stock image, export the image,  and add it to your video. Again, use keyframes
184. 14:31to move it around, smooth out the keyframes, the  same stuff. And of course, create presets to use
185. 14:36it next time. By the way, if you’re looking to  save time with some of these effects, I’ve put
186. 14:40together a few of my presets for free. Link’s in  the description if you want to check them out!
187. 14:46You’ve probably noticed those fancy  electric effects, dust, light leaks,
188. 14:50and other textures throughout the video.  They’re called overlays. Basically,
189. 14:53a video with black background, so that you can  change the display mode to ‘screen’, and make
190. 14:57it transparent. You can use them as highlighters,  transitions, or just to make your video fancier.
191. 15:04I mostly use light leaks for transitions,  but there are some preset packs for changing
192. 15:08in between scenes. Like slides, shakes,  zooms, rotations, and things like that.
193. 15:15I don’t go too heavy on effects, but  when I do, my go-to options are glow,
194. 15:193D, transform, blur, mosaic, and things like that.
195. 15:23At this point, I get it. You’re probably  overwhelmed by the things you have to learn
196. 15:26to make a single video. That’s normal.  But here’s the secret. You don’t have to
197. 15:31learn everything at once. Just pick  one small thing from this tutorial,
198. 15:34and try it in your next video. Practice  until you’re decent at it. Then take
199. 15:38another. Then another, then another,  and repeat. Nobody is chasing you.
200. 15:44Now keep in mind. Just because you can use  an effect or a transition, doesn’t mean you
201. 15:48should. Sometimes keeping things simple is more  effective than using every single effect you can.
202. 15:56But no matter how great your edit turns out,  without proper sound effects underneath,
203. 16:00the video will feel flat, and viewers will sense  something’s missing. There are 3 main types of
204. 16:05sound effects. Whoosh, riser, and impact. These  are the basics, so don’t limit yourself. Based
205. 16:11on your video, you can throw in keyboard  sounds, gears, memes, clicks, bomb, clock,
206. 16:15pretty much anything you can come up with. You  can find all kinds of sound effects from youtube,
207. 16:19and paid platforms like Epidemicsound. I use a  combination of both. Now, the technique I found
208. 16:23that makes the process easier, is just mute  all the other audio tracks. Watch the video,
209. 16:28and add the sound effects you think would fit  best. May sound obvious, but when I started,
210. 16:33I was doing my sound designs with voiceover  and music enabled. It wasn’t good… And don’t
211. 16:38be afraid to experiment and combine different  sound effects together. It may feel too time
212. 16:42consuming and unnecessary since you can’t  see anything visually changing in the video,
213. 16:47but sound design is literally half of the video.  So it’s definitely worth investing time on that
214. 16:52part. And finally, lower the volume of the  sounds, so that they don’t become annoying.
215. 16:59We’re almost done, but the colors look a  bit off. To fix that, I add a lumetri color
216. 17:04effect on each clip, and change the exposure,  contrast, saturation, and things like that.
217. 17:16Alright, so mastering the basics and improving in  all those skills with every video is essential.
218. 17:21But here's where a lot of channels fail. At  one point, they stop trying anything new. You
219. 17:24know the channels, where each video feels  like the exact same copy of the last 10,
220. 17:28and that’s the recipe for failure.  Now, I have to admit something... I
221. 17:32still don’t know 90% of the stuff in editing.  And neither does anyone else! But the key is,
222. 17:37are you learning with every video? If you keep  trying new things each time, and that gap between
223. 17:42what you know and what you don’t know will slowly  get smaller. Sure, it will never go down to zero,
224. 17:46but that’s the point. Most people are stuck  here forever. And even if you’re here,
225. 17:50you can overtake them just by learning with  each video. Because most people don’t even try…
226. 17:56Editing isn’t just what you see in tutorials.  There’s so much out there you can improvise
227. 18:00or learn from others. For every video I make, I  try something new that I could not do until that
228. 18:05point. For my first video, I didn’t know how  to make animations, so I tried making crappy
229. 18:08animations with Canva. For the second one,  I tried these electricity effects. Next,
230. 18:12I used After Effects for the first time, and tried  creating an entire storyline. The list goes on for
231. 18:17every single video. That’s why these videos take  so much time to create. Sometimes I spend 3 hours
232. 18:22learning a new technique to use in a 5 second  part of my video. Most editors just do what
233. 18:27they already know - to be more efficient. But if  you invest 3 hours to learn that new effect, the
234. 18:32next time that 3 hours will become 1 hour. Then  30 minutes, 10 minutes, then just a few minutes.
235. 18:36And once an impossible effect will become an  ordinary thing. That’s how I learn to edit better…
236. 18:43Sounds cool, right? But sometimes, well, most  of the times, things don’t go as planned…
237. 19:03How’s the masterpiece coming along?
238. 19:05Almost done. Just adding some final touches.  You know, little details to make it perfect.
239. 19:11Dude, you said the same thing  last week. And the week before…
240. 19:14Just a few more tweaks, okay? Trust me.  It’s gonna be the ultimate tutorial.
241. 19:19Alright, man. But remember, sometimes  ‘done’ is better than ‘perfect’.
242. 19:22Oh. You sound like an AI  generated motivational video.
243. 19:26Just don’t get lost in details, okay?
244. 19:28Alright, don’t worry about me.
245. 19:30So I kept editing, applied everything I learned,
246. 19:32even researched new techniques to take my  video a step further. Every day, it felt
247. 19:36like the video was getting better and better. But  after a while, something started to feel… wrong…
248. 19:49What the f… is going on?!
249. 19:52Almost 60 days had passed, and I  was still editing the same video.
250. 19:56Wanna grab some drink?
251. 20:00It… it feels like I’m stuck in  a loop that will never end. What
252. 20:04should I do? Isn’t there a tutorial for this?
253. 20:06I mean, you’re the one  that’s making tutorials here.
254. 20:09Yeah…
255. 20:10You know, I’ve been watching you since  the beginning of your journey. Do you
256. 20:13know what your weakness is? You think  that you can learn everything just by
257. 20:17watching a tutorial about it. But  there isn’t a tutorial for this.
258. 20:21So, am I gonna stuck here?
259. 20:24Look, I’m not an editor, but let me tell you  what I know. That's the thing about anything
260. 20:27creative you do. It’s never done. You can  always improve it. Add a new effect. Create
261. 20:31a better animation. Find better music. Tell  a better story. It’s a cycle that never ends…
262. 20:36So, how do I escape?
263. 20:39Maybe you just need to say it’s good enough,
264. 20:43take a deep breath, and press  publish. It's good enough.
265. 20:58Yeah, I still couldn’t fully overcome  my perfectionism, but I’m trying my
266. 21:02best. Even if it’s not flawless, it’s  still gonna help someone out there.
267. 21:07More than you know. Sometimes it’s better to  see the process. Not only the right things,
268. 21:11but the mistakes as well.  That’s what makes it real.
269. 21:14Dude, I didn’t finish my motivational speech…
270. 21:17Don’t worry… They get it…
271. 21:18Alright, whatever…
272. 21:25I know, some of you were probably expecting some  kind of secret technique that I use to make my
273. 21:30edits stand out. While making this video, I  thought about this a lot. But the truth is,
274. 21:34such a technique doesn’t exist. I can’t  fully explain how I edited those videos.
275. 21:39The only technique was to keep learning new  things each time. Combine different styles,
276. 21:43draw inspirations, break the  rules, and add something from… you.