How Do You Know a Pain Point Is Strong Enough to Build On? — Transcript

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1. 0:00Zack Shannon
2. 0:01I'm going to do two more.
3. 0:03Zack Shannon, how do you know a pain
4. 0:04point is strong enough to build a
5. 0:05business around?
6. 0:06Uh people give you money for it.
7. 0:09It's kind of interesting when I get this
8. 0:10kind of question. It's like, how do I
9. 0:12know that people will like this? Ask
10. 0:14them to buy it. And if they give you
11. 0:16money, then it will be strong enough of
12. 0:18a business. If no one wants your thing,
13. 0:20then it is not strong enough. You can
14. 0:22literally take the money and then like a
15. 0:25different way of doing this is you can
16. 0:26try to pre-sell stuff and say, "Hey, I'm
17. 0:27going to be building this thing. You can
18. 0:29buy it ahead of time." This is the
19. 0:30nature of Kickstarter. Um but like do
20. 0:33not ask people if they think that your
21. 0:36idea is good cuz they will tell you yes.
22. 0:37Do not ask people if you if they think
23. 0:39they would buy it cuz they will tell you
24. 0:40yes. Ask them to buy it and if they buy
25. 0:44it, then they will buy it.
26. 0:47All right.
27. 0:49Caller, if you like this video and
28. 0:50you're a business owner who wants to
29. 0:51break through your current revenue
30. 0:52ceiling, I just sold every lesson from
31. 0:54scaling 10 businesses past 10 million
32. 0:56and three businesses past 100 million
33. 0:58into a completely free scaling road map
34. 1:00that I've used to go from zero to one,
35. 1:01zero to 10, and zero to 100 plus. And so
36. 1:03you can click here and you can check it
37. 1:05out. Again, absolutely free. And since
38. 1:06you're a business owner, appreciate you
39. 1:08and enjoy.