How Do I Turn a One-Time Sale Into a Recurring Retainer? — Transcript

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1. 0:00sell B 2 B signage to franchises like
2. 0:02Subway. Cool. Uh you guys are racket by
3. 0:04the way. Every time I buy a sign, I'm
4. 0:05like, "How How is this thing $10,000?"
5. 0:07Jesus Christ. Um I'm kidding. Lots of
6. 0:10love. Okay, how would you structure a
7. 0:11grand slam offer that turns a zero risk
8. 0:14first install into a recurring high
9. 0:16margin
10. 0:17D O O H retainer? I don't know what that
11. 0:19means. From day one.
12. 0:22Um what you're probably going to want to
13. 0:24do is look at the home services play,
14. 0:26which is you sell an annual maintenance
15. 0:29plan, which would include the bulbs or
16. 0:31fixtures and cleaning because stores
17. 0:33don't do it and it has a big effect in
18. 0:35terms of like how the store looks on the
19. 0:36outside. If you see one of the letters
20. 0:37is not, you know, right. And so it'd
21. 0:39probably be one of those like it's a
22. 0:41$10,000 thing or a $5,000 thing,
23. 0:42whatever the sign costs, and then you
24. 0:44charge like a $15 a month
25. 0:46um membership, which you can bill
26. 0:47annually, uh or semi-annually, or
27. 0:49whatever. However However often you go
28. 0:51out is the amount of times you want to
29. 0:52bill um as a rule of thumb. And the
30. 0:54beauty is you can say, "Listen, most
31. 0:56people need a new sign every 5 years.
32. 0:58And so when you do this recurring with
33. 1:00me, I'll take the $15 a month and we'll
34. 1:02credit towards your next sign."
35. 1:08That was good.
36. 1:09That's what you do. That's how you do
37. 1:10it.
38. 1:11And that way they all are like, "Listen,
39. 1:13it's a foregone conclusion you're going
40. 1:14to buy another sign. You're going to
41. 1:15need to clean it either way, and you
42. 1:17need to get it fixed. So I will clean it
43. 1:18and fix it, and then all the money you
44. 1:19pay me
45. 1:21towards cleaning and fixing, I'll just
46. 1:22put towards the next sign." If you like
47. 1:24this video and you're a business owner
48. 1:25who wants to break through your current
49. 1:26revenue ceiling, I just sold every
50. 1:27lesson from scaling 10 businesses past
51. 1:2910 million and three businesses past 100
52. 1:31million into a completely free scaling
53. 1:33road map that I've used to go from zero
54. 1:34to one, zero to 10, and zero to 100
55. 1:36plus. And so you can click here and you
56. 1:38can check it out. Again, absolutely
57. 1:40free. And since you're a business owner,
58. 1:41I appreciate you and enjoy.