How Do I Deal With Imposter Syndrome? — Transcript

Full transcript

1. 0:00Um, with that being said,
2. 0:02we've we've worked on our content a lot.
3. 0:04This is the year of the trust economy.
4. 0:07Um, I think I called this at the end of
5. 0:09last year and I feel like I'm more
6. 0:11right. I think it aged like a fine wine.
7. 0:13Um, we are in we are in the we are in
8. 0:15the show-me times, not the tell-me
9. 0:16times.
10. 0:17All right? And so that means that we
11. 0:19need to you need to demonstrate
12. 0:20expertise in as many varied conditions
13. 0:24as possible with as many diverse
14. 0:26avatars, or rather the avatars that
15. 0:28represent most broadly uh, the types of
16. 0:31customers that you serve, solving the
17. 0:32specific problems that they have in the
18. 0:34way that you want to solve them that
19. 0:35gets them the outcome they're looking
20. 0:35for. All right? That is content from an
21. 0:38education perspective that drives
22. 0:40commerce. That is content that drives
23. 0:41commerce. That is views that turn into
24. 0:43cash. Right? If you're just getting
25. 0:46you're like doing memes or doing
26. 0:46entertainment, there's nothing wrong
27. 0:47with that. It's just that you're just a
28. 0:48media business and eventually going to
29. 0:49sell eyeballs to an advertiser. Right?
30. 0:51But if you want to sell from your own
31. 0:53[ __ ] right? Sell your own [ __ ] You
32. 0:55want to sell community, own school, you
33. 0:56want to sell you want to sell fencing
34. 0:59services, you want to sell you want to
35. 1:01sell home design, you want to sell
36. 1:02solar, whatever the hell you're selling,
37. 1:05education is the door. Right? That is
38. 1:07how you gain influence. That is how you
39. 1:08gain authority. That you give people
40. 1:09instructions that they can follow and
41. 1:10good [ __ ] happens for them. Now, in
42. 1:12order for them to follow your
43. 1:13instructions, there's a couple things
44. 1:14that have to have to happen.
45. 1:16Number one, the instructions have to be
46. 1:18easy to follow, right? Which means you
47. 1:20got to talk in the in words that other
48. 1:21people understand. All right? Number
49. 1:24two,
50. 1:25they have to believe you that they that
51. 1:27they are worth following. So if we
52. 1:29decrease the comprehension, we decrease
53. 1:30the cost of at least understanding what
54. 1:32to do. Right? Then we have to increase
55. 1:34conviction that they're going to get the
56. 1:35payoff, which makes the risk or the
57. 1:37gamble of taking those actions worth it.
58. 1:40Right? And so this is why the proof in
59. 1:42this trust economy world is not in the
60. 1:43pudding, but it is the [ __ ] pudding.
61. 1:45Right? The reason that proof is what
62. 1:47matters more than anything is because
63. 1:49tell me how you're going to grow my
64. 1:50e-commerce store except you've never run
65. 1:52an e-commerce store.
66. 1:54Right? Tell me how you're going to teach
67. 1:55me how to sell except you've never sold
68. 1:57anything. Tell me how you're going to
69. 1:58help me make content but you don't have
70. 1:59a personal brand.
71. 2:01Right? Like it's just the big obvious
72. 2:02[ __ ] And I get these questions all the
73. 2:03time like, "How do I build a personal
74. 2:05brand?" It's like, "Just do shit."
75. 2:07You You will get a bigger personal brand
76. 2:09by doing [ __ ] in reality for 5 years and
77. 2:12then starting your personal brand. Now,
78. 2:14to be clear, I think if you want to
79. 2:16document along the way, as long as you
80. 2:18state the facts and tell the truth,
81. 2:19you're good you're good in my book.
82. 2:20Right? But what happens is people are
83. 2:21like, "How do I How do I counter
84. 2:23imposter syndrome?" I'm like, "Bro,
85. 2:25imposter syndrome is you feeling ashamed
86. 2:27for lying." Oops, there we go. Is you
87. 2:29feeling ashamed for lying because you
88. 2:31are misrepresenting the truth. Sorry,
89. 2:32I'm trying to adjust this thing so it's
90. 2:33not [ __ ] up. There we go.
91. 2:35Um is you misrepresenting the truth,
92. 2:37Jesus. This is why we can't have nice
93. 2:38things. Hold on.
94. 2:40Yeah? Yeah?
95. 2:41Ah, [ __ ] good enough.
96. 2:43See if that works. All right. Um
97. 2:46And so I'll give you an example of this
98. 2:48whole imposter syndrome thing that you
99. 2:49probably just abolish from your your
100. 2:50mental whatever.
101. 2:53Here it is. So, I had a guy who came up
102. 2:55to me uh
103. 2:56at one of our workshops in Vegas. And so
104. 2:58he was like, "Hey, man, um how do you
105. 3:00deal with imposter syndrome?" I was
106. 3:01like, "All right, what do you What do
107. 3:02you sell, man?" He said, "I help agency
108. 3:04owners
109. 3:05uh get booked appointments." And I was
110. 3:07like, "Okay. Uh how do you do it?" And
111. 3:08he's like, "We run outbound teams." I
112. 3:10was like, "Okay. That makes sense. I get
113. 3:11it." I was like, "So, what are you
114. 3:12dealing with imposter syndrome for?" And
115. 3:14he's like, "Well,
116. 3:15you know, I had an agency, but the
117. 3:17agency didn't really work that that
118. 3:19well. Uh I didn't really make any money
119. 3:21with it uh because I knew how to get
120. 3:23customers, but I I couldn't really keep
121. 3:24them."
122. 3:25And I was like, "Okay."
123. 3:27Still trying to figure out where the
124. 3:28imposter syndrome is coming from.
125. 3:30And he was like, "Well,"
126. 3:32I was like, "Are you pretending like
127. 3:33you're good at running an agency?" And
128. 3:35he was like,
129. 3:37"Kind of." And I was like, "Yeah, bro,
130. 3:39that imposter syndrome is lying.
131. 3:42So, yeah, you should feel bad about
132. 3:44lying.
133. 3:45Okay?" I was like, "But if you told the
134. 3:47truth, it probably would be even more
135. 3:48effective. If you just said, 'Hey, I had
136. 3:51an agency. I sucked at running an
137. 3:53agency. I was really good at selling
138. 3:55agency clients. And so then I said,
139. 3:57well, why don't I just do that for
140. 3:59agency owners who are actually good at
141. 4:00delivering for clients?" And then this
142. 4:02business was born. Everyone would be
143. 4:04like, "Oh, that actually makes a lot of
144. 4:05sense." And so what you forget is that
145. 4:07the truth is the most compelling thing
146. 4:09out there from a marketing perspective.
147. 4:10The reason that state the facts and tell
148. 4:12the truth is the number one thing that
149. 4:13we say
150. 4:14at acquisition.com in marketing is
151. 4:17because it sells the most. The truth
152. 4:19sells the most. I will say this again.
153. 4:21The truth sells the most. The truth
154. 4:24converts.
155. 4:25All right? Above everything else. But,
156. 4:28it has to be the whole [ __ ] truth.
157. 4:30All right? It has to be the whole truth.
158. 4:32And so he can't say
159. 4:34uh just half of the story. You have to
160. 4:37say all the [ __ ] where you look bad,
161. 4:38too. And then people will believe the
162. 4:40[ __ ] where you look good.
163. 4:42That's the That's the whole game.
164. 4:44Right? I got asked a bunch of times
165. 4:46throughout my career. They're like, "So,
166. 4:47should I think I was on Diary of a CEO."
167. 4:49He's like, "Alex, should people talk to
168. 4:51you about happiness?" I'm like, "No.
169. 4:53That's not my I don't have authority
170. 4:54there. All right? I'm the like, "Hey,
171. 4:56you're trying to figure out how to scale
172. 4:57your business?" That's me. You're like,
173. 4:59"Trying to figure out how to sell shit?"
174. 5:00That's me. I can help you there. I got a
175. 5:02lot of proof there. Right? But it's
176. 5:03like, "Hey, how do you How do you gain
177. 5:05Sorry, this thing is just wobbly as
178. 5:06[ __ ] Um
179. 5:09So my team is watching this. The thing
180. 5:11just keeps swinging. Maybe we can get a
181. 5:12different tripod. Um anyways. Sorry,
182. 5:15guys. We'll uh I'll do my best. I will
183. 5:17do my best. Otherwise, this We're going
184. 5:18to be on a This is just going to be a
185. 5:20wild
186. 5:21a wild ride. I'm sorry for the
187. 5:22shakiness. But at least you know it's
188. 5:24raw, right? It's raw and authentic.
189. 5:26That's me. Raw and authentic. We're raw
190. 5:28dogging this life.
191. 5:30Nope. Falling the other way.
192. 5:32It's either the camera swings or it tips
193. 5:34over. That's my problem right now.
194. 5:37Stay.
195. 5:38All right.
196. 5:39Oh, look in the background kind of
197. 5:41adjust. If you like this video and
198. 5:42you're business owner who wants to break
199. 5:43through your current revenue ceiling, I
200. 5:44just sold every lesson from scaling 10
201. 5:46businesses past 10 million and three
202. 5:48businesses past 100 million into
203. 5:49completely free scaling roadmap that
204. 5:51I've used to go from zero to one, zero
205. 5:53to 10, and zero to 100 plus. And so, you
206. 5:55can click here and you can check it out.
207. 5:57Again, absolutely free and since your
208. 5:58business owner appreciates you and