How content creation completely changed my life in 90 days — Transcript

Full transcript

1. 0:00creating content completely changed my
2. 0:02life in just 90 days. And I know that
3. 0:05sounds absolutely insane. But in this
4. 0:07video, I want to share with you the
5. 0:08story of exactly how that happened. So
6. 0:10in 2023, I started something I'd been
7. 0:12thinking about for a very, very long
8. 0:15time. And at that point, I had an
9. 0:16Instagram account, but I wasn't posting
10. 0:18my face. I was just posting, you know,
11. 0:20little Photoshop designs that I've been
12. 0:22making. And I remember I had this idea
13. 0:23that was playing over and over in my
14. 0:26head to start creating content and start
15. 0:28getting in front of the camera. But I
16. 0:30was just overthinking that first video
17. 0:32so much. And I was getting so into my
18. 0:34own head about how I was speaking and
19. 0:36how I looked on camera. And I'm not even
20. 0:38joking. I remember filming that first
21. 0:39video about 10 times before I actually
22. 0:42worked up the courage to finally post
23. 0:44something because I'm naturally a huge
24. 0:46introvert and I always have been. So the
25. 0:48idea of putting myself out there like
26. 0:50that, it doesn't really come naturally
27. 0:51to me. And on top of that, I had all
28. 0:53these thoughts about, you know, people
29. 0:55that I've known in the past from my
30. 0:56university or from back at school that
31. 0:58they would see the videos that I was
32. 1:00posting and kind of think I was cringe
33. 1:03or think it was weird. And it's so funny
34. 1:04because looking back now, those, you
35. 1:06know, anxieties and those limiting
36. 1:08beliefs, they seem so ridiculous in
37. 1:10hindsight. But even though I had all
38. 1:12this overthinking going on, I knew I had
39. 1:14ideas and insights that I wanted to
40. 1:16share with the world. And I guarantee
41. 1:18that you can relate to that feeling. And
42. 1:19that positive drive ended up being a
43. 1:21much bigger and a much stronger
44. 1:23motivator than all these negative
45. 1:25thoughts that I was having. So
46. 1:27eventually I finally posted my first
47. 1:30Instagram reel. And for me it felt like
48. 1:32this huge event. You know, I'd finally
49. 1:33overcome my fears and all my self-doubt.
50. 1:36And the video got about 10 views. And
51. 1:38then I posted another one. I think that
52. 1:39got like eight views. So it was actually
53. 1:41going down. Now, of course, to put in
54. 1:43all that work and to get nothing back
55. 1:44was was very demotivating at the time.
56. 1:47But because I'd done all this
57. 1:48overthinking and I'd gone so far down
58. 1:50the YouTube rabbit hole when it comes to
59. 1:52learning how to create content, I'd
60. 1:54heard the same piece of advice over and
61. 1:56over. And that was to be consistent. And
62. 1:58I'm sure you've heard that advice a
63. 2:00million times as well. So with that
64. 2:02advice echoing in my mind, I decided to
65. 2:04just keep going. And I remember I was
66. 2:06posting to that account every single day
67. 2:08without fail. And then on the side I was
68. 2:10learning about video editing and you
69. 2:12know the importance of the hook of the
70. 2:14video and you know getting confident
71. 2:16speaking on camera and all that kind of
72. 2:17stuff. And then absolutely out of
73. 2:19nowhere one of the videos I posted
74. 2:22completely exploded to about 4 million
75. 2:25views. And I cannot describe what that
76. 2:27felt like because it literally happened
77. 2:29overnight. So I remember going to bed
78. 2:31and I had about maybe 1,000 followers
79. 2:33before I went to bed. And then I woke up
80. 2:34the next day, checked my phone and I was
81. 2:36on about 12,000 followers. like I almost
82. 2:39I must have almost fallen out of the bed
83. 2:41with from shock. And there is no doubt
84. 2:43about it that this experience completely
85. 2:46changed my life. But I don't mean
86. 2:47because of the followers or the views or
87. 2:50the money or anything like that. My life
88. 2:51changed because of the effect it had on
89. 2:54my self-belief. And I've talked about
90. 2:55this on the channel before, but I went
91. 2:57through this long period of trying to
92. 2:59make money online. And I tried every
93. 3:01single method that you can think of. So
94. 3:03I tried drop shipping, affiliate
95. 3:04marketing, SMMA, I tried to start a
96. 3:06clothing brand. literally everything you
97. 3:08can think of and I just failed over and
98. 3:10over again at everything I tried. And
99. 3:12then finally after this long period of
100. 3:15failure, something finally worked and
101. 3:17that really helped me maybe even from a
102. 3:19mental health perspective because it
103. 3:21helped me realize that maybe it's not
104. 3:22me. Maybe there's nothing wrong with me
105. 3:24specifically. Maybe I've just been doing
106. 3:26the wrong things or using the wrong
107. 3:28vehicle to get to where I want to go.
108. 3:30But in all honesty, my life has changed
109. 3:32in many other ways as well. I've had,
110. 3:34you know, incredible opportunities to
111. 3:35work with companies like Adobe. And I've
112. 3:37also been traveling around the world for
113. 3:39the last 2 years straight at this point,
114. 3:41which again has been absolutely
115. 3:42life-changing and such an amazing
116. 3:44experience. And the maddest thing is
117. 3:45that none of this would have happened if
118. 3:47id listened to that fear and all that
119. 3:50self-doubt and all that overthinking
120. 3:51that I was doing. Although, having said
121. 3:53that, looking back now almost 2 years
122. 3:55later, there are definitely a few
123. 3:56lessons that I wish I'd known when I was
124. 3:58first getting started. And I think
125. 4:00you'll find this really valuable if
126. 4:01you're, you know, just getting started
127. 4:02or maybe you're considering starting
128. 4:04your own content creation journey. So
129. 4:06the first lesson I would tell myself is
130. 4:08that nobody cares about your videos. And
131. 4:10that's actually a good thing. So because
132. 4:12as humans we are very naturally
133. 4:14self-obsessed, we're very naturally
134. 4:16self-centered. We think that everybody
135. 4:19is watching and judging everything that
136. 4:21we're doing. But that is so so not true.
137. 4:24Everybody else is way too worried about
138. 4:26their own lives and their own problems.
139. 4:28But what this means is that at the start
140. 4:30you have complete freedom to essentially
141. 4:32be bad at creating content. You have
142. 4:34this special period of time where you
143. 4:37can experiment and learn your craft. And
144. 4:39I think this is a really good way to
145. 4:41reframe this because you can look at
146. 4:42this early stage where nobody is
147. 4:44watching kind of as a gift because later
148. 4:46on when people do start watching you'll
149. 4:48be sharper, you'll be clearer and you'll
150. 4:50be so much more confident on camera. The
151. 4:53second thing I would tell myself if I
152. 4:54could go back in time would definitely
153. 4:56be to start messy. So, like I said, I
154. 4:58filmed that first video that I was going
155. 5:00to post to my Instagram about 10 times
156. 5:02before I actually posted it. And that
157. 5:04was such a waste of time. And what I
158. 5:06learned from that is that you will never
159. 5:07feel 100% ready. Like, it will always
160. 5:10feel quite unnatural to to start
161. 5:12speaking to a camera if you've never
162. 5:14done it before. And yes, your early
163. 5:15videos are going to be awkward. Your
164. 5:17editing is probably going to be
165. 5:18terrible. You're probably going to
166. 5:19cringe at how you how you look or how
167. 5:21you speak. And in fact, I still think
168. 5:22that now. Like when I edit my videos,
169. 5:24I'm like, "Why do I sound like that?"
170. 5:26like why did my why does my voice sound
171. 5:27like that? But that's how it's supposed
172. 5:29to feel. It is never going to feel
173. 5:31completely natural in the beginning. But
174. 5:32if you just get going and start building
175. 5:34that momentum, I reckon you are probably
176. 5:36ahead of 99% of people who want to be
177. 5:39content creators because that 99%, they
178. 5:42never even get started in the first
179. 5:44place. Okay, so the third and final tip
180. 5:46that I would give myself if I could go
181. 5:48back in time would be to adopt a student
182. 5:51mindset. And I think you're going to
183. 5:52find this one really interesting because
184. 5:54one of the biggest traps that I see new
185. 5:56creators falling into is they're just
186. 5:58following that same old advice that
187. 6:00we've heard a million times, which is
188. 6:01just to keep posting, be consistent, and
189. 6:04eventually you'll make it. But
190. 6:06unfortunately, that's not necessarily
191. 6:08true. Because if you keep posting videos
192. 6:10consistently, but nobody wants to watch
193. 6:12them, you're never going to see results.
194. 6:14Why why would your channel grow in the
195. 6:16first place? Because consistency does
196. 6:17matter, of course, but it only matters
197. 6:19when it's paired with constantly
198. 6:21improving the content that you're
199. 6:22posting. Now, here's the thing. Your
200. 6:24confidence on camera is naturally going
201. 6:26to improve over time, but you also need
202. 6:28to adopt a student mindset when it comes
203. 6:30to things like learning how to edit or
204. 6:33how to present and articulate your ideas
205. 6:35or even studying, you know, content
206. 6:37strategies like titles, thumbnails,
207. 6:39branding, all that kind of stuff that
208. 6:41you can see that is working for other
209. 6:42creators. Because you've got to remember
210. 6:44that wherever you are in your content
211. 6:46journey, there is always more to learn
212. 6:48and always more to study. So yeah, if
213. 6:50you're going to be putting in all this
214. 6:51effort to become consistent, you need to
215. 6:53make sure that all that effort is also
216. 6:55moving you forward as well. Okay, so
217. 6:57what does the future look like for me
218. 6:59now? So I absolutely love Wave Index and
219. 7:02I love the brand that I've built around
220. 7:04my designs, but to be completely honest
221. 7:06with you, I feel like I've hit a bit of
222. 7:08a ceiling when it comes to, you know,
223. 7:10that brand in particular. So, with this
224. 7:12brand new channel that you're watching
225. 7:13right now, my my goal is to essentially
226. 7:15help people on that exact same journey
227. 7:17with creating content and building a
228. 7:20personal brand because I feel like I
229. 7:21have all this experience with building a
230. 7:23brand, building an audience, and
231. 7:25creating content. And I just think it
232. 7:26would be so amazing to build a business
233. 7:28where I can genuinely help people
234. 7:30achieve the exact same thing
235. 7:32essentially. So, on that note, if you
236. 7:34are thinking about starting your own
237. 7:35journey as a content creator, I actually
238. 7:37made this video right here where I
239. 7:39essentially walk you through step by
240. 7:41step how to make your first $1,000 from
241. 7:44content creation. So, yeah, click onto
242. 7:46that video and I will see you there.
243. 7:50[Music]