How artificial intelligence and robotics are transforming the beauty industry — Transcript

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1. 0:00we welcome you back to CBS mornings it's
2. 0:037 30. this morning our series age of AI
3. 0:06looks at how artificial intelligence is
4. 0:08set to transform the beauty and
5. 0:10cosmetics industry the market for AI and
6. 0:12beauty and cosmetics is already a
7. 0:14multi-billion Dollar business with a B
8. 0:16globally researchers predict it will
9. 0:19grow rapidly by 2030. so companies are
10. 0:21now rolling out AI robots that aim to
11. 0:24make services like eyelash treatments
12. 0:26yikes and manicures quicker and cheaper
13. 0:28but will these so-called Beauty Bots
14. 0:30cause people their jobs consumer
15. 0:33investigative correspondent Anna Werner
16. 0:34takes a look
17. 0:37[Music]
18. 0:40customers seeking professional manicures
19. 0:43have been heading to nail salons for
20. 0:45more than a century but in San Francisco
21. 0:47you can now stop by the lobby of this
22. 0:49office building and have a robot do it
23. 0:51it's the brainchild of startup Clockwork
24. 0:54co-founder and CEO renuka apte says the
25. 0:57idea grew partly out of her own
26. 0:59frustration with Salon appointments it
27. 1:01hit this pain point that people
28. 1:03immediately resonated with it takes a
29. 1:06long time to get your nails done correct
30. 1:08our Beauty services in general
31. 1:11clockwork's goal is to place these
32. 1:13machines where people live and work
33. 1:14making a manicure super convenient and
34. 1:17quick just 10 minutes so we really want
35. 1:19this to be like grabbing a cup of coffee
36. 1:22and that could be anywhere from like
37. 1:25apartment complexes to corporate offices
38. 1:28retail stores we watched as the robot
39. 1:31painted my nails with a single perfect
40. 1:33blue coat with just a minor hiccup we
41. 1:36have a little hole in this one requiring
42. 1:38a redo of my thumb artificial
43. 1:41intelligence AI is what enables this
44. 1:43robot to scan Nails individually and
45. 1:46paint each accurately Cecile cuyambo
46. 1:48took a break from work to try it what do
47. 1:51you think I love them I can never paint
48. 1:54them this smooth looking so nice on my
49. 1:57own never I see myself coming back here
50. 2:00often but if another company is
51. 2:02successful you might not have to leave
52. 2:04home Nimble Beauty has sold more than
53. 2:06five thousand of its home devices on
54. 2:08Kickstarter and has begun shipping them
55. 2:10to early buyers CEO Omri Moran you can
56. 2:14do it at any time of the day while
57. 2:16getting great results it's four coat
58. 2:18manicure takes about an hour my Express
59. 2:21manicure two coats in about 25 minutes
60. 2:23wasn't quite as precise as the Clockwork
61. 2:26manicure but the company says the
62. 2:28machine learns over time using AI what
63. 2:31would happen if you tried to have a nail
64. 2:33painting robot that didn't have ai I
65. 2:37don't think you can do it without AI
66. 2:38because without the AI you'd basically
67. 2:40have a robot that would sort of do like
68. 2:41one thing yes it would be able to
69. 2:43identify the specificness that it has
70. 2:46saved in the system versus understanding
71. 2:48what a nail is and then figuring out oh
72. 2:51I'm seeing a nail this is the shape of
73. 2:53this nail this is the cuticle that is
74. 2:55where the AI comes into play
75. 2:57but to see what artificial intelligence
76. 3:00in the beauty space can really do take a
77. 3:02look at this you're watching robot arms
78. 3:05ever so gently pick their way through
79. 3:08this woman's eyelashes to add eyelash
80. 3:10extensions it's a process that typically
81. 3:13takes a human over two hours of precise
82. 3:15painstaking labor that's why Loom
83. 3:18co-founder Nate Harding decided it was a
84. 3:21great job for a robot yeah it's perfect
85. 3:23because why because it's so laborious
86. 3:27and it's right on the edge of human
87. 3:30ability like I like robotics
88. 3:32applications where you're augmenting
89. 3:34what a human can do not really replacing
90. 3:36them
91. 3:37coming up with a machine that could
92. 3:39perform such a delicate task took six
93. 3:42years safety is critical so Harding says
94. 3:45the robot arms that select individual
95. 3:47lashes then glue on the extensions are
96. 3:50literally light as a feather we mounted
97. 3:52them with little tiny magnets that are
98. 3:54so weak watch I can just flip it off
99. 3:56with my finger like that
100. 3:59Lisa sansonong came to Oakland all the
101. 4:02way from Kansas for this here she is
102. 4:04before and after it feels great and
103. 4:08looks I love it but will this take lash
104. 4:11artists jobs their National Association
105. 4:13told us it doesn't think so while it
106. 4:15acknowledged some lash artists have
107. 4:17expressed fear of losing their jobs it
108. 4:19said the robots could attract a whole
109. 4:21new clientele for lash extensions so
110. 4:24what about nail technicians how do you
111. 4:26respond to some people in the industry
112. 4:28who may say well okay but you're going
113. 4:31to put people out of work I don't think
114. 4:33we're going to put nail salon decks out
115. 4:35of work and the reason is that this
116. 4:37isn't that's like saying like a vending
117. 4:39machine would put a chef out of work
118. 4:41right it's like saying that what we're
119. 4:43going for is Express Services get in get
120. 4:46out there's just a whole gamut of things
121. 4:48that humans can do and this is not that
122. 4:51her company is putting out two to three
123. 4:53more machines in new locations each
124. 4:55month and Loom just installed a machine
125. 4:58in a retail outlet Ulta Beauty in San
126. 5:01Jose California for CBS mornings I'm
127. 5:03Anna Werner Oakland California
128. 5:06is right
129. 5:07well we have several organizations for
130. 5:09nail artists if they were concerned
131. 5:11about robots putting nail techs out of
132. 5:13jobs we didn't hear back from any of
133. 5:15them Nimble Beauty the manufacturer of
134. 5:17the at-home nail machine says it expects
135. 5:19the machine to be available for purchase
136. 5:21early next year the idea guys of a
137. 5:2410-minute manicure is very attractive to
138. 5:26you yeah yes the eyes I'm still a little
139. 5:28worried about the eyes because I've been
140. 5:30there and it's two hours if you have a
141. 5:32human being that's painstaking work but
142. 5:34I'm afraid of somebody working on my
143. 5:36eyes but a robot if it pokes you in the
144. 5:38eye it's not going to say I'm sorry
145. 5:39that's true and if it pokes you in the
146. 5:41eye you can go
147. 5:43yeah and girl I'm not necessarily sure
148. 5:45about this but I have a feeling that you
149. 5:47like to talk to people when you're
150. 5:48what's that funny I think we know I'm
151. 5:52actually very shy and introverted oh
152. 5:54really yes that's a surprise to all of
153. 5:56us
154. 5:57look at somebody in the eyes and also
155. 5:59who's going to give you the nice hand
156. 6:01massage that's true that's true but you
157. 6:03raised an interesting point I will
158. 6:04honest to God go places and say I'm just
159. 6:06going to sit I'm not going to say
160. 6:07anything and then I just can't help it
161. 6:09somebody says something I just want to
162. 6:11follow up surprise surprise all right