How A True Workaholic Works — Transcript
Full transcript
- 0:00Napoleon was one of the greatest
- 0:01workaholics in history, so much so that
- 0:03even John D. Rockefeller, probably the
- 0:06greatest entrepreneur of all time, said
- 0:08that, "I have thought that if he had
- 0:10applied himself to commerce and
- 0:11industry, he would have been the
- 0:13greatest businessman the world has ever
- 0:15known." In preparation for this video, I
- 0:17read as much as I possibly could on
- 0:19Napoleon's work habits, his life, and
- 0:21his routine. And let me tell you that as
- 0:23I've been studying him, I've come to
- 0:24realize that especially in the world of
- 0:27AI, when you have to be commanding
- 0:29agents, Napoleon is the most important
- 0:31person in history that you can study.
- 0:33So, in this video, we're going over the
- 0:3515 work habits that made Napoleon
- 0:38Bonaparte, starting with the first one,
- 0:40compartmentalization. The most important
- 0:42thing when it comes to how Napoleon
- 0:43works is in his mind. He was able to
- 0:46compartmentalize things like no other
- 0:48human ever before. In this Andrew
- 0:50Roberts biography, it describes as this
- 0:52amazing quote. It says, "Napoleon was
- 0:54capable of compartmentalizing his life
- 0:56so that one set of concerns never
- 0:58spilled over into another. Probably a
- 1:00necessary attribute for any great
- 1:02statesman, but one he possessed to an
- 1:04extraordinary degree. Different subjects
- 1:06and different affairs are arranged in my
- 1:07head as in a cupboard. When I wish to
- 1:09interrupt a one train of thought, I shut
- 1:11that drawer and open another. Do I wish
- 1:13to sleep? I simply close all the drawers
- 1:15and there I am, asleep." What you have
- 1:17to understand about Napoleon is that he
- 1:19is literally the equivalent of a
- 1:21modern-day CEO. How his army was
- 1:23structured was exactly how a modern-day
- 1:25corporation is structured today. He has
- 1:27himself as the top general right at the
- 1:29top, and then underneath him, he has all
- 1:31these groups of people called corps. And
- 1:33a corps is pretty much a mini army. Each
- 1:35corps is led by a very competent general
- 1:37like a Davout or a Murat or a Ney, and
- 1:40Napoleon just talks to all of his
- 1:42generals underneath him. And when you
- 1:43look at Napoleon's army as a whole, this
- 1:45is exactly how a modern-day business is
- 1:47sort of run. You have the CEO at the
- 1:49top, and then underneath the CEO, you
- 1:51have all these directors that report to
- 1:52the CEO that command the troops on the
- 1:54front lines. The point is that if
- 1:55Napoleon were alive right now, he would
- 1:57probably be a CEO and he would probably
- 1:59be the best CEO. And what this comes
- 2:01down to is the ability to
- 2:03compartmentalize different subjects and
- 2:05different problems in his mind. I mean,
- 2:06Napoleon on a day-to-day had to deal
- 2:08with a crazy amount of things. The
- 2:10vision of the army, the enemy movements,
- 2:12the supply lines, negotiating peace
- 2:14agreements, the morale of the army,
- 2:16every problem that could possibly spring
- 2:18up in a business was always on his plate
- 2:20at all times. And yet, even in this
- 2:22complete chaos, Napoleon was able to
- 2:25always concentrate on one thing at one
- 2:27time and block out everything else.
- 2:29That's what made him great. A modern
- 2:31example of someone who does this
- 2:32extremely well and who's probably a
- 2:34modern-day version of Napoleon is Elon
- 2:36Musk. In his biography by Walter
- 2:38Isaacson, which I have right here, in
- 2:40this book the author describes how Elon
- 2:42works and he describes Elon as a serial
- 2:44tasker. You could describe Napoleon in
- 2:46the exact same way. But what Elon does
- 2:48is he is someone who is always working
- 2:50on the bottleneck of the company and he
- 2:51focuses all of his attention on the
- 2:53bottleneck until it is comp pletely
- 2:55solved. Then he'll take a break for 5
- 2:57minutes and play Polytopia or play on X
- 2:59and then moves on to the next bottleneck
- 3:01and completely focuses on that. I cannot
- 3:04stress this enough. Napoleon is the
- 3:05exact same way. When he's answering
- 3:07correspondence, he is completely focused
- 3:09on it. When he's strategizing a military
- 3:11campaign, he is completely focused on
- 3:14the strategy. But the point is that
- 3:15whatever he's focused on, he is 100%
- 3:18completely focused on that thing. There
- 3:21is no outside world except for his work,
- 3:24the work in front of him that needs to
- 3:26get done, and him solving it. There's
- 3:28There's just nothing outside of it.
- 3:30That's what compartmentalization is.
- 3:32Let's go back to the Andrew Roberts
- 3:33biography and believe me, we are going
- 3:35to be going back to this book a lot. An
- 3:38aide-de-camp wrote of how much his staff
- 3:39admired the strength of mind and the
- 3:41facility with which he could take off or
- 3:43fix the whole force of his attention on
- 3:45whatever he pleased. In the middle of
- 3:47this hurricane in his private life and
- 3:49the growing knowing realization that the
- 3:50woman he worshipped was at best lukewarm
- 3:53in her affections towards him, Napoleon
- 3:55was putting the finishing touches to a
- 3:57bold campaign plan that would lead to a
- 3:59string of seven or more victories on top
- 4:01of the five already won. Guys, this
- 4:04quote is from when Napoleon is in Egypt
- 4:06going out conquering and he gets word
- 4:09that his woman Josephine back in Paris
- 4:11is cheating on him and it gets even
- 4:13worse because he literally wrote her a
- 4:15letter asking him if this is true. This
- 4:17letter gets intercepted by the British
- 4:19and the British take it and they publish
- 4:20it everywhere making him out to seem
- 4:22like a All this going on, there's
- 4:24all this propaganda around him, his name
- 4:26is being tarnished, his reputation is
- 4:28being ruined, the woman he loves is
- 4:30completely cheating on him and he is
- 4:33completely putting it away in a
- 4:34different box. It's non-existent to him.
- 4:37He is purely focused on the strategy and
- 4:39the mission of conquering Egypt. That is
- 4:41literally how great Napoleon is. Key
- 4:43lesson, when you are doing work, you
- 4:45have to put everything aside. You have
- 4:47to live in a world that doesn't exist, a
- 4:49world where there's only you and the
- 4:51problem, the work that's right in front
- 4:53of you. There has to be a maniacal sense
- 4:56of focus. It's super simple but no one
- 4:58does it. I have read hundreds of
- 5:00biographies. You can look at these
- 5:01shelves, I've read all of them. Over 200
- 5:03and the one lesson that these is the one
- 5:06single thing that you should take from
- 5:07all of them is this lesson of focus.
- 5:10Napoleon was so brilliant because he had
- 5:11masterful control of focus and he was
- 5:14able to compartmentalize things in his
- 5:16mind. So much so that even the
- 5:17psychologist that Sigmund Freud
- 5:19commented on this and I was weirded out
- 5:21finding this out but it's super
- 5:23interesting what Freud has to say on
- 5:24Napoleon. He said, Freud believed that
- 5:26Bonaparte was an exceptionally good
- 5:27sleeper, someone who could dispose of
- 5:29his waking thoughts simply by deciding
- 5:31to go to sleep. Freud imagined that once
- 5:33Bonaparte was asleep, his robust ego
- 5:35would have resisted anything that
- 5:37attempted to wake him up, even the
- 5:39infernal noise of an exploding cart,
- 5:41horse and girl. This is how well
- 5:42Napoleon was able to compartmentalize
- 5:44things in his mind and if you want to
- 5:46become a great man of history or just a
- 5:48great worker, a great CEO, a great
- 5:50founder, anything great in general,
- 5:52learn this lesson of focus and learn how
- 5:54to compartmentalize things in your mind.
- 5:56Two, sleep around the work. One of the
- 5:59craziest things about Napoleon is that
- 6:00he was able to sleep a very little and
- 6:02still get a huge amount of work done.
- 6:04And Andrew Roberts actually describes
- 6:06his sleep ethic in his biography. He
- 6:08said, "He needed 7 hours sleep in 24,
- 6:10but he slept as one secretary recalled
- 6:12in several short naps broken at will
- 6:15during the night as in the day. Since
- 6:16his bedroom was close to his study in
- 6:18all his palaces, he could be at work in
- 6:20his dressing gown at any time of the day
- 6:22or night with his secretaries on
- 6:24rotations to take dictation." It's
- 6:27actually so mind-blowing how optimized
- 6:29Napoleon was for everything that he
- 6:31literally had different secretaries
- 6:32rotating positions throughout different
- 6:34parts of the night so that he could
- 6:35literally wake up and start dictating at
- 6:37a moment's notice. But it gets even
- 6:38crazier because this was a schedule in
- 6:40Paris when he was really governing
- 6:42mostly. But his schedule when he's on
- 6:45campaign is completely different and
- 6:46it's just this superhuman level of work
- 6:49ethic. Napoleon would often sleep for
- 6:51just an hour or two a night, then take
- 6:53short naps in the day, sometimes while
- 6:54fully clothed lying on the table or
- 6:56sitting upright in his carriage so he
- 6:58could continue working without delay.
- 7:00And keep in mind that this isn't just
- 7:01one source commenting on how little
- 7:03Napoleon was able to sleep, but this is
- 7:05many, many people throughout his life in
- 7:07his Imperial Guard or in Josephine's
- 7:09crowd that are commenting on his ability
- 7:12to sleep very little hours. Thomas
- 7:14Bugeaud of the Imperial Guard wrote to
- 7:15his sister on November 30th and told how
- 7:18within 2 miles of the enemy the emperor
- 7:20came there himself and slept in his
- 7:22carriage in the middle of our camp. He
- 7:24was always walking through all the camps
- 7:26and talking to the soldiers or their
- 7:27officers. And on top of that, another
- 7:29soldier from the Italian campaign again
- 7:31said, "Bonaparte sleeps among us. He
- 7:33walks with us. He looks us in the eye."
- 7:35This is one of those principles that
- 7:37makes Napoleon out to be one of those
- 7:38mythological figures like an Achilles or
- 7:41an Odysseus, right? But Napoleon was a
- 7:43real person and he was actually able to
- 7:45operate this way. He was able to operate
- 7:47very functionally with very little
- 7:50sleep. And everyone commented on this,
- 7:51which is kind of one of those things
- 7:53that makes him superhuman. But, I think
- 7:55there is an actual principle that you
- 7:56can take from this. You see, one thing
- 7:58that you see with a lot of CEOs in the
- 8:00modern day is that they are so
- 8:02completely optimized, but they are
- 8:04completely optimized about the wrong
- 8:06things. They like need 8 hours of sleep
- 8:08or else they can't work. They have to
- 8:10sleep on their eight sleep and get the
- 8:12coldest like foam for their sleep or
- 8:14else they can't work. Uh but, when you
- 8:16look at the greats of history, like a
- 8:17lot of them weren't like this. While on
- 8:19campaigns, Caesar, Hannibal, and
- 8:21Alexander were all sleeping in tents
- 8:23with their soldiers. During sprints to a
- 8:25new invention, Edison, Tesla, and Newton
- 8:27were all sleeping in their labs. And on
- 8:29top of that, the main key lesson from
- 8:31this is that they all slept around their
- 8:33work. Napoleon operated in the same way
- 8:35as all these greats. He didn't sleep
- 8:36when he needed rest. He slept when the
- 8:38work allowed him to sleep. And that's
- 8:41really the lesson. When you look at the
- 8:42greats of history and you see that
- 8:43they're in a sprint, that they're really
- 8:44going for something with all their
- 8:46heart, with all their energy, and with
- 8:47all their soul, they always sleep around
- 8:50the work. Three, dictation at all hours.
- 8:52Now, compartmentalization and sleeping
- 8:54around the work are great principles,
- 8:56but we're going to get into something
- 8:57that's way more applicable for the
- 8:58modern world. And I've actually never
- 9:00heard anyone talk about this. The reason
- 9:02is because as the world progresses more
- 9:04into the age of AI and the age of AI
- 9:07agents, there are still a lot of
- 9:08principles that are going to stand the
- 9:10test of time, and this is probably the
- 9:12most important one. Let me explain this
- 9:13with another source. One of the women in
- 9:15Josephine's entourage actually has a
- 9:17whole bunch of letters, and in a lot of
- 9:19the parts of these letters, she talks
- 9:21about Napoleon. And in one of them, she
- 9:22said, "Bonaparte dictated with great
- 9:25ease. He never wrote anything with his
- 9:26own hand. His handwriting was bad and as
- 9:28illegible to himself as to others, and
- 9:31his spelling was very defective. He
- 9:33utterly lacked patience to do anything
- 9:35whatever with his own hands. The extreme
- 9:37activity of his mind and the habitual
- 9:39prompt obedience rendered to him
- 9:41prevented him from practicing any
- 9:43occupation in which the mind must
- 9:45necessarily wait for the action of the
- 9:47body. Those who wrote from his
- 9:48dictation, first Monsieur Bourrienne,
- 9:50then Monsieur Maret, and Méneval, his
- 9:53private secretary, had made a shorthand
- 9:55for themselves in order that their pens
- 9:57might travel as fast as his thoughts. He
- 9:59dictated while walking to and fro in his
- 10:01cabin. When he grew angry, he would use
- 10:03violent imprecations which were
- 10:05suppressed in and which had at least the
- 10:07advantage of giving the writer time to
- 10:09catch up with him. He never repeated
- 10:11anything that he had once said, even if
- 10:14it had not been heard, and this was very
- 10:16hard on the poor secretary. For
- 10:17Bonaparte remembered accurately what he
- 10:20had said and detected every omission. He
- 10:22always derived amusement from causing
- 10:24anyone uneasiness and distress. His
- 10:26great general principle, which he had
- 10:28applied to everything both great and
- 10:30small, was that there could be no zeal
- 10:32where there was no disquietude. Now,
- 10:34there are million pieces of gold in this
- 10:36little tiny paragraph. But, the reason
- 10:38why I wanted to tell you this is to show
- 10:40you that Napoleon was a master at
- 10:43dictation. You see, after Napoleon
- 10:44became emperor, he never had to write
- 10:47things down himself. What he did was he
- 10:48had all these secretaries constantly
- 10:50around him. He would walk around the
- 10:52room and talk about what he wanted them
- 10:54to write, and they would write down
- 10:55handwrite exactly what he said. Because
- 10:58you can speak faster than you can write,
- 10:59and so this allowed Napoleon to be extra
- 11:01efficient and extra fast. Keep in mind
- 11:03that Napoleon throughout his life would
- 11:05write 50,000 letters. When you think
- 11:07about how much you yourself have written
- 11:09in your own life and then compare it to
- 11:11the output of Napoleon, you just come to
- 11:12the realization that this guy is just
- 11:14better. He just has more output. He just
- 11:17does more. And you actually get the same
- 11:19feeling with a lot of the greats in
- 11:20history. It's just book after book after
- 11:22book. You see that their output and
- 11:24their writing is insanely high. You have
- 11:27Hamilton with the Federalist Papers,
- 11:29Caesar with his writings on his
- 11:30campaigns, and Napoleon is the exact
- 11:32same. So, what does this have to do with
- 11:34AI and the modern world? And hold with
- 11:36me here because this is probably the
- 11:38most brilliant realization I've had
- 11:40recently where you really get to see the
- 11:42remarkableness of Napoleon. I just moved
- 11:44to Austin, and I've been surrounded with
- 11:46some of the top founders and CEOs in the
- 11:48world. And one thing that I found that I
- 11:50don't see a lot of people talking about
- 11:52on the internet is that they were always
- 11:54talking to their phones. The world is
- 11:56changing, and what you're finding is
- 11:58that the keyboard or the touchpad on
- 12:00your phone, the type board, they're just
- 12:02going extinct. More and more people are
- 12:05now dictating to their AI, and that's
- 12:07why it's so important to study history
- 12:09because Napoleon was the master at
- 12:11dictation. At a moment's notice, he
- 12:13always had a secretary around him to
- 12:15begin dictating even in the middle of
- 12:17the night like we talked about before,
- 12:19and he wouldn't wait for them. He would
- 12:20talk as fast as he wanted to, and he
- 12:22would always expect them to keep up.
- 12:24Because he was so good at dictation, his
- 12:26communication was also flawless, and
- 12:28because of this, he was able to clearly
- 12:30give orders to his army, deal with
- 12:31politicians efficiently, and organize
- 12:33community projects with just singular
- 12:36letters. But all of this stems from the
- 12:38art of dictation, from being able to
- 12:40speak to your secretary, or to be able
- 12:42to speak to your AI. It's all about
- 12:44being able to speak out a letter in a
- 12:46moment's notice. And so, if you want to
- 12:48work like Napoleon, here is my
- 12:49recommendation. Set up a Crock-Pot or a
- 12:51GPT Astra or whatever AI is available to
- 12:54you, put it on your phone, and then be
- 12:56constantly dictating. Have it handle all
- 12:58of your communications and be dictating
- 13:0024/7. That is how Napoleon worked. He
- 13:03had secretaries writing letters around
- 13:04him 24/7. That's why his communication
- 13:07was so good, why his army was so well
- 13:09run. Everything stems from his mouth,
- 13:11and he was he just had an extreme amount
- 13:13of output. And that actually leads quite
- 13:15nicely to the next principle. Number
- 13:17four, the correspondence machine.
- 13:19Napoleon communicated with his staff
- 13:21much more frequently than his
- 13:22contemporaries. He would often send
- 13:24dozens of letters in a single day,
- 13:25dictating short messages as if you were
- 13:28texting. This coordinated his staff in a
- 13:30way that was previously unheard of.
- 13:34This is just so brilliant. Napoleon was
- 13:36living in the modern world before there
- 13:38was a modern world. And this principle
- 13:40is especially important if you are a CEO
- 13:42that's leading a group of managers. As I
- 13:44talked about earlier, Napoleon is a CEO
- 13:46and he had a group of generals and
- 13:48marshals under him that he would
- 13:49communicate with using letters. And so,
- 13:51I wanted to use this section to talk a
- 13:53little bit about what Napoleon talked
- 13:55about in his letters and how Napoleon
- 13:57wrote these letters so that you can have
- 13:58a bit more of an understanding of how
- 14:00the communication should be at your
- 14:02company. The first thing is that your
- 14:03communication should be a constant flow
- 14:06of information. When you look at how
- 14:08much mail Napoleon sent out in a single
- 14:10day, there's a great description in this
- 14:11here that really shows this. On that day
- 14:14alone, Napoleon had written letters to
- 14:15Davout complaining of the marauding of
- 14:17the Württemberger troops in Poland, to
- 14:20Clark about raising a company of Alban
- 14:22Sappers, to Marie Louise saying that he
- 14:24had been 12 hours in the saddle since
- 14:262:00 a.m., to Cambacérès that the
- 14:28frontier was quiet, to Eugène ordering
- 14:3030,000 bushels of barley, and no fewer
- 14:33than 24 letters to Berthier about
- 14:35everything from a paymaster who should
- 14:37be punished for incompetence to a fever
- 14:40hospital that needed to be relocated.
- 14:42Preparing for the attack on Russia
- 14:44caused Napoleon to write nearly 500
- 14:46letters to Berthier between the
- 14:48beginning of January 1812 and the
- 14:51crossing of the Niemen and another 631
- 14:54to Davout, Clark, Lacuée, and Murat
- 14:57between them. This level of output for
- 14:59communication is genuinely insane. It's
- 15:01almost unheard of and it allows his
- 15:03presence to really be felt in his
- 15:05organization. That's super important.
- 15:07I'm going to repeat that. Your presence
- 15:09needs to be felt. It needs to be felt.
- 15:11It needs to be felt. It needs to be
- 15:12felt. Your company is an extension of
- 15:15you. If you are the founder, your
- 15:16company is an extension of you and your
- 15:18presence needs to be felt. Another quote
- 15:21from the enter Robert's biography,
- 15:22"Napoleon's divisional commanders were
- 15:24immediately impressed by his capacity
- 15:26for hard work. Subordinates could never
- 15:28say they would attend to something and
- 15:29then let it slide. And the staff, who
- 15:32had been stationary in Nice for 4 years,
- 15:34suddenly felt the pulsating effect of
- 15:37Napoleon's energy. In the 9 months
- 15:39between his arrival in Nice and the end
- 15:41of 1796, he sent more than 800 letters
- 15:44and dispatches, covering everything from
- 15:46where drummer boys should stand in
- 15:47parades to conditions under which the
- 15:49Marseille should be played." I
- 15:51absolutely love that sentence. His army
- 15:53felt the pulsating effect of Napoleon's
- 15:56energy. Geez, that is absolutely
- 15:58brilliant. Your company needs to feel
- 15:59your energy pulsating through it. Think
- 16:01about the way Elon's energy pulsates
- 16:03through SpaceX and Bezos at Amazon and
- 16:05Bill Gates at Microsoft. And this is why
- 16:07the amount of output that comes from you
- 16:09is so important because it is the output
- 16:11of your communication to your generals
- 16:14that allows your presence to be felt,
- 16:16that allows your energy to pulsate and
- 16:18ripple through the company. The book
- 16:19gets even crazier when it describes it
- 16:21what the communication was actually
- 16:22like. Like, what is actually in these
- 16:24letters? "The avalanche of praise he
- 16:26generally lavished on his troops was in
- 16:28sharp contrast to the acerbic tone he
- 16:30adopted towards his generals,
- 16:31ambassadors, counselors, ministers, and
- 16:33indeed his own family in private
- 16:35correspondence. Severe to officers was
- 16:38his stated mantra, kindly to the men."
- 16:40Whoa, that last line is so insanely
- 16:43brilliant. If you can't tell, I'm going
- 16:44to be repeating a lot of the lines in
- 16:46this episode. "Severe to the officers,
- 16:49kindly to the men." This is another
- 16:51recurring pattern. Napoleon is extremely
- 16:53strict with his officers. He is very
- 16:55clear and concise in his letters to them
- 16:57and he knows that he needs to be hard on
- 16:59them in order to drive results. He is a
- 17:01lot nicer, a lot more enthusiastic, and
- 17:04a lot more general in his bulletins
- 17:06where he's writing to the masses of
- 17:07people where in Napoleon's words, he was
- 17:09kindly to the men. The point is this, as
- 17:12a correspondence machine, you want to
- 17:13make your letters extremely short,
- 17:15concise, and just to the point. That
- 17:17along with a huge amount of output will
- 17:19make your presence be felt at a company
- 17:21and will increase the speed of your
- 17:22organization vastly. And on top of that,
- 17:25if you want to be a correspondence
- 17:26machine, then you need to be constantly
- 17:28consuming the best information even at
- 17:30night. I mean, Napoleon would get up in
- 17:32the middle of the night and start
- 17:33dictating to his secretaries. I know
- 17:35that sounds crazy, but it's true. And
- 17:37that is why if you are a founder or a
- 17:38CEO or a conqueror, I recommend the
- 17:41FitNexa Somnipods 3. Let me put them up
- 17:44close to the camera so you can actually
- 17:45see how cool they are. I pretty much
- 17:47listen to something 24/7, whether it's
- 17:49an audiobook or a podcast or some sort
- 17:51of AI. I always have something in my
- 17:53ear. I'm constantly constantly listening
- 17:55to something. And I've been using these
- 17:56Somnipods 3 for a couple months now and
- 17:58they are just so great. I mean, my
- 18:00favorite part about them is that I can
- 18:01even sleep in them. I always had this
- 18:03problem where I would put on headphones,
- 18:05but they would always press against the
- 18:06pillow or they would fall off after I
- 18:08fell asleep. But my favorite thing about
- 18:10these things is that they're really
- 18:12small and fit right in your ears, so
- 18:13they don't press into the pillow at all.
- 18:15And I always wake up with them still in
- 18:16my ear and they're super comfy, so after
- 18:19a while you don't really notice them,
- 18:20which has always been the problem for me
- 18:22with other ear pods. The noise canceling
- 18:24is really good, so you can listen to
- 18:25white noise or a podcast without turning
- 18:27the volume super high. I mean, just last
- 18:29night I was listening to a podcast on
- 18:31P.T. Barnum and I was just thinking
- 18:32about how amazing these little ear pods
- 18:34are. I mean, just look how stylish they
- 18:36are, too. Like they look good. So if you
- 18:38are a founder who wants to consume more
- 18:39information and fall asleep in extremely
- 18:41comfortable ear pods, you can check them
- 18:43out using my link. And if you use promo
- 18:45code Nick Mihailovski's 10, you will get
- 18:46$10 off your purchase. Once again, that
- 18:49is the link in the description or you
- 18:50can go to fitnexa.com. Now onto number
- 18:53five, eat little food. So we already
- 18:56talked about how little Napoleon needed
- 18:58to sleep, but the other thing that
- 19:00Napoleon needed a very little of is
- 19:02food. I don't have this one with me on
- 19:03my shelf or anything, but there's this
- 19:05author named Las Cases, which documented
- 19:07Napoleon's life on Saint Helena, which
- 19:09is the island that he was exiled to the
- 19:12second time. And in his book on him, he
- 19:14wrote, "Nature," he said, "had endowed
- 19:15him with two important advantages. The
- 19:18one was the power of sleeping whenever
- 19:20he needed repose at any hour and in any
- 19:22place. Another was that he was incapable
- 19:24of committing any injurious excess
- 19:26either in eating or drinking. If," said
- 19:29he, "I would go the least beyond my
- 19:30mark, my stomach instantly revolts."
- 19:32Now, this was true for his entire life,
- 19:34but when he became sick on Saint Helena,
- 19:36this was especially true. The book
- 19:38continues, "The emperor eats very
- 19:40irregularly, but generally very little.
- 19:42He often says that a man may hurt
- 19:43himself by eating too much, but never by
- 19:46eating too little. He will remain four
- 19:48and 20 hours without eating only to get
- 19:50an appetite for the ensuing day. But if
- 19:52he eats little, he drinks still less. A
- 19:54single glass of Madeira or champagne is
- 19:56sufficient to restore his strength and
- 19:58to produce cheerfulness of spirits. He
- 20:00sleeps very little and very irregularly,
- 20:02generally rising at daybreak to read or
- 20:04write and afterwards lying down to sleep
- 20:07again." Now, on top of this, Napoleon
- 20:09was an extremely fast eater. When he
- 20:11wasn't on campaign, his meals would last
- 20:13around 20 to 30 minutes, which was slow
- 20:15for him. Because when he was on
- 20:16campaign, his meals would only be eight
- 20:19to 15 minutes. I Sorry I keep bringing
- 20:21up Elon, but it's insane how similar
- 20:23they are. And in this biography, the
- 20:25author actually had dinner with Elon.
- 20:27And in the dinner, the author describes
- 20:29how Elon literally devoured a steak in
- 20:31like a single gulp. And then one of
- 20:33Elon's workers who said that Elon does
- 20:35everything fast, that he even pees fast
- 20:37is what he said in the biography. It's
- 20:38so weird because having weird food
- 20:40habits is actually something that you
- 20:41see in a lot of these biographies of
- 20:44great men. Steve Jobs had a lot of weird
- 20:46diets throughout his life, sometimes
- 20:48eating only fruits and vegetables,
- 20:50sometimes eating only a certain type of
- 20:52fruit that was picked on a certain type
- 20:54of day. Michael Jackson was kind of
- 20:56similar, being a vegetarian for a lot of
- 20:58his life. Newton, Da Vinci, Tesla were
- 21:00all notoriously known for being light
- 21:02eaters. And so there's definitely
- 21:03something to this, and I'd like to share
- 21:04my theory on why this is a thing. When
- 21:07you go back to hunter-gatherer times,
- 21:08whenever you were hungry, you went to go
- 21:10hunt and that's how you got food. And
- 21:12when you think of when your body is most
- 21:13optimized in the day, it's when you're
- 21:15hungry because you need food. And so,
- 21:17your mind and your body is already
- 21:19optimized to go hunt. Now, the modern
- 21:21equivalent of hunting is working. And
- 21:23so, when we're working, we're in the
- 21:24optimized state of work. And so, I think
- 21:27when you look at history and you see a
- 21:28lot of these great people being light
- 21:30eaters, it is because they're always in
- 21:32this optimal state of work. I don't know
- 21:34if this theory holds up. I've tried it
- 21:36in my own life. I'm also a very light
- 21:37eater and it actually works really well.
- 21:39I always feel like I'm in an optimal
- 21:41state of work. But, you know, other
- 21:42people might say differently. Six,
- 21:44complete concentration. This one
- 21:46[clears throat] is absolute gold because
- 21:48so many of the principles that you use
- 21:50in war can also be used in business. And
- 21:53this is probably the most important one
- 21:55because it goes back to the primary
- 21:56lesson of focus. Going back to the
- 21:58Andrew Roberts biography, it talks about
- 22:00the difference between Napoleon's style
- 22:02of warfare and the Austrian's style of
- 22:04warfare, who was Napoleon's enemy. By
- 22:06contrast, Napoleon planned to adopt a
- 22:08daring maneuver known in military
- 22:10academies as the strategy of the central
- 22:12position. He would remain between the
- 22:14two forces opposing him and would strike
- 22:16first at one and then at the other
- 22:18before they would coalesce. It was a
- 22:20strategy to which he would adhere
- 22:22throughout his career. It is contrary to
- 22:24all principle to make cores which have
- 22:26no communication act separately against
- 22:28a central force whose communications are
- 22:30open. This was one of his maxims of war.
- 22:33So, the strategy of the central position
- 22:35is so brilliant. Pretty much, Napoleon
- 22:37would get his entire army together into
- 22:39one big block. He would then try to
- 22:41divide the enemies army into two little
- 22:44blocks. Then, after his enemies army is
- 22:46divided, he would turn his whole army
- 22:48into the one block and completely
- 22:50destroy it before turning around and
- 22:51conquering the other block. This would
- 22:53allow his entire army to focus all of
- 22:55its force on one half of his enemies
- 22:57army and completely destroy them before
- 22:59the enemies army even has time to think
- 23:01about attacking the other half. The
- 23:02exact principle of this strategy can
- 23:04also be applied to your work. When your
- 23:06concentration is divided, the impact
- 23:08lessens. But if you simply completely
- 23:10attack one task until it is completely
- 23:12annihilated, and only then move on to
- 23:14the next task, things will go much
- 23:16better for you. Never split your forces.
- 23:18This is how you lose. Now, going back to
- 23:20Elon Walter Isaacson's book, Walter
- 23:22Isaac talks about Elon being a serial
- 23:24tasker because he will completely focus
- 23:26on one task until it is completely
- 23:28finished before moving on to the next
- 23:29task. Most people try to be
- 23:31multitaskers. They try to focus on
- 23:33multiple things at the same time, and
- 23:35they never get anything done. But if you
- 23:36are a serial tasker, you focus first on
- 23:38one thing until it is completely
- 23:39finished, and then move on to the next
- 23:41thing, you will get twice as much done
- 23:43as the multitasker. Simply because all
- 23:45of your concentration is on one thing.
- 23:47Once again, I will say, "Never split
- 23:49your forces. That is how you lose."
- 23:51Focus is on an exponential curve. On
- 23:53Saint Helen, Napoleon would read for 12
- 23:56hours straight, not doing anything else.
- 23:58When he did something, he did that thing
- 24:00until it was completely finished.
- 24:01Another thing that a lot of people
- 24:03comment on Napoleon is his eyes. When he
- 24:05would stare at people, he was with a
- 24:07complete concentration. He wouldn't be
- 24:09looking around the room. He would have
- 24:11two eyes completely set on that person.
- 24:13And multiple people throughout his life
- 24:15commented on him. And what's even
- 24:16crazier is that a lot of great men have
- 24:18this exact same stare. That you just see
- 24:20people around them comment on this
- 24:21intense stare. And it's because they're
- 24:23so focused on what they're doing. John
- 24:25D. Rockefeller, Steve Jobs, Michael
- 24:27Jackson, everyone commented on this this
- 24:30intense stare that he had. Same with
- 24:32Julius Caesar and Napoleon, the
- 24:33conquerors. Every one of these great men
- 24:35had this intense focused stare. And
- 24:38everyone comments on it. And it is my
- 24:39belief that it is because it is the
- 24:41strategy of the central position. When
- 24:43they are focused on a person, they are
- 24:44completely focused on the person, and
- 24:46the entire world just fades away. So,
- 24:49this is a simple concept that you can
- 24:50apply in all aspects in life. In war, in
- 24:53conversations, in your work. Focus on
- 24:57one thing until it is completely done
- 24:59and only then move on to the next thing.
- 25:01Don't try to be a multitasker, be a
- 25:03serial tasker. One thing until it's
- 25:05finished and only then move on to the
- 25:07next thing. Number seven, create
- 25:09systems. This, in my opinion, is the
- 25:11most important principle that made
- 25:13Napoleon so great after he became an
- 25:15emperor and this was his invention of
- 25:17the core system. Napoleon pioneered an
- 25:19operational level of warfare that lies
- 25:21between strategy and tactics. His corps
- 25:24has become the standard unit adopted by
- 25:26every European army by 1812 and which
- 25:28lasted until 1945. It was his unique
- 25:31contribution to the art of war and its
- 25:33first use in 1805 can be regarded as
- 25:36heralding the birth of modern warfare. I
- 25:39love that description because the core
- 25:40system is really the crown jewel of
- 25:42Napoleon when it comes to invention.
- 25:44Maybe Napoleonic law comes close, but in
- 25:46my opinion, the core system is just
- 25:48truly brilliant. Yes, I know Napoleon
- 25:50didn't actually invent the core system,
- 25:52but when you look at history, the only
- 25:53person you remember when it comes to the
- 25:55core system is Napoleon and that on this
- 25:57chan- in this channel is what matters.
- 25:59Let me tell you a little bit more about
- 26:00the system. Maneuvers between 1803
- 26:04allowed Napoleon to divide his army into
- 26:06units of 20,000 to 30,000 men, sometimes
- 26:09up to 40,000 and to train them
- 26:10intensely. Each corps was effectively a
- 26:13mini army with its own infantry,
- 26:15cavalry, artillery, staff, intelligence,
- 26:17engineering, transport, victualing, pay,
- 26:20medical, and commissary sections
- 26:23intended to work in close connection
- 26:24with other corps. Moving within a one
- 26:26day's march of each other, they allowed
- 26:28Napoleon to swap around the rear guard,
- 26:30vanguard, or reserve at a moment's
- 26:32notice depending on the movements of the
- 26:34enemy. So, in either attack or retreat,
- 26:36the whole army could pivot on its axis
- 26:38without confusion. Corps could also
- 26:40march far enough apart from each other
- 26:42not to cause victualing problems in the
- 26:44countryside. The core system was not
- 26:46just what allowed Napoleon to do so
- 26:48much, but it's also what allowed him to
- 26:49move so fast and on top of that be more
- 26:52flexible than any army in the world at
- 26:54the time. And a lot of this was because
- 26:55Napoleon didn't have to talk to the
- 26:57entire army. He could simply talk to his
- 26:59top generals, and they would go and lead
- 27:02the cores. The work principle here is
- 27:04simple, and that's that you need to
- 27:05create systems that allow you to move
- 27:07faster and be more flexible. There's two
- 27:10ways in history that you can really go
- 27:11about this. The first way is the way
- 27:13Napoleon did it. It's also how Jensen
- 27:15did it at Nvidia, or how Rockefeller did
- 27:17it at Standard Oil. It's based on cores.
- 27:19So, pretty much what a core is, it's a
- 27:20mini army. Each army has its own
- 27:22cavalry, its own infantry. It has all
- 27:24the different parts of his army, and it
- 27:26can move on its own. Napoleon's whole
- 27:28army was a bunch of cores, a bunch of
- 27:30little armies that he could get the best
- 27:32generals to work for, and he would only
- 27:33communicate with the generals. Or you
- 27:35can do it the second way, which is more
- 27:36of how Elon Musk did it, or Steve Jobs,
- 27:38where you build cores based on sections.
- 27:41So, think about how at Apple, Steve Jobs
- 27:42had a section for the Lisa, and a
- 27:44section for the Macintosh, and a section
- 27:46for the Apple II. Each one of these was
- 27:48effectively a core, only they each
- 27:49focused on a different part of the
- 27:51company. Or Elon at SpaceX, where he
- 27:53divided it into five sections that
- 27:54included propulsion, relationships, uh
- 27:57aeronautics, stuff like that. And so,
- 27:59each different core is more based on an
- 28:01area rather than all similar cores. The
- 28:03really important thing to take away from
- 28:05this, though, is that you need cores
- 28:06under you. You need groups of people,
- 28:08and then really competent people leading
- 28:10those groups of people. This was really
- 28:12important in Napoleon's life, and it
- 28:14even talks about in the memoirs of Remi
- 28:16Son, how focused Napoleon was on leading
- 28:19the people in his cores. I mean, he
- 28:21literally thought about his officers'
- 28:22names as he went to sleep. And believe
- 28:25me, this is an unbelievable quote.
- 28:27"Bonaparte's reception by the troops was
- 28:29nothing short of rapturous. It was well
- 28:31worth seeing how he talked to the
- 28:32soldiers, how he questioned them one
- 28:34after the other, respecting their
- 28:36campaigns or their wounds, taking
- 28:37particular interest in the men who had
- 28:39accompanied him to Egypt. I've heard
- 28:41Madame Bonaparte say that her husband
- 28:43was in the constant habit of pouring
- 28:45over the list of what are called the
- 28:47cadres of the army at night before he
- 28:49slept. He would go to sleep repeating
- 28:51the names of the corps and even those of
- 28:53some of the individuals who compose
- 28:54them. He kept these names in a corner of
- 28:56his memory and this habit came to his
- 28:58aid when he wanted to recognize a
- 29:00soldier and to give him the pleasure of
- 29:01a cheering word from his general. He
- 29:04spoke to the subalterns in a tone of
- 29:06good fellowship which delighted them all
- 29:07as he reminded them of their common
- 29:09feats of arms. If you want to work like
- 29:11Napoleon then you need corps. The better
- 29:13you can get at building managing and
- 29:15running corps then the more effective
- 29:17you will be. Eight, speed, speed, speed.
- 29:20The next three principles are going to
- 29:22be similar but I couldn't get rid of any
- 29:24of these quotes. They are all
- 29:25phenomenal. I can't believe I got these
- 29:27quotes from $20 bucks. All of the next
- 29:30three principles are about moving fast
- 29:31and being a complete bundle of energy.
- 29:34For Napoleon, he once told men of all
- 29:36that after he had left Brienne he
- 29:38started to work 16 hours a day and never
- 29:40stopped. Everything around Napoleon
- 29:42happened at a tremendous pace. Mollien
- 29:45recalled him going from a mass to a
- 29:46levée at Saint-Cloud in the summer of
- 29:481806 walking fast with an escort of
- 29:51foreign princes and grand French
- 29:53dignitaries who were out of breath in
- 29:55their efforts to keep up with him. He
- 29:57hated wasting a minute of the day and
- 29:59was constantly performing several tasks
- 30:01simultaneously.
- 30:03>> [laughter]
- 30:03>> Napoleon moved with a speed that was
- 30:05unmatchable. He was fast in everything
- 30:08that he did and this philosophy really
- 30:10reflected in his corps. He forced his
- 30:12corps to live off of the land so that
- 30:14they could move forced marched them
- 30:16throughout the day so that they would be
- 30:17the fastest moving army. He did
- 30:19everything that he possibly could. He
- 30:20shouted at them, "Faster, faster,
- 30:22faster." I mean, here's what the Andrew
- 30:23Roberts biography says. "Living off the
- 30:25land allowed Napoleon a speed of
- 30:27maneuver that was to become an essential
- 30:29element of his strategy. The strength of
- 30:31his army, he stated, like the power in
- 30:33mechanics, is the product of multiplying
- 30:36the mass by the velocity. He encouraged
- 30:38everything that permitted faster
- 30:40movements including the use of forced
- 30:42marches, which more or less doubled the
- 30:4415 miles per day a demi-brigade could
- 30:46move. "No man ever knew how to make an
- 30:49army march better than Napoleon,"
- 30:51recalled one of his officers. "These
- 30:52marches were frequently very fatiguing.
- 30:55Sometimes half the soldiers were left
- 30:56behind, but as they never lacked
- 30:58goodwill, they did arrive, though they
- 31:00arrived late." Every great army and
- 31:03organization throughout history that was
- 31:04successful moved faster than the people
- 31:07around them. Caesar would force march
- 31:09his army tens of miles every day just to
- 31:11build their endurance. Hannibal would
- 31:13march his army through swamps and
- 31:14mountains simply because it was faster
- 31:16and unexpected. When Zuckerberg was
- 31:18conquering universities, he literally
- 31:20thought of himself as Augustus going off
- 31:22and conquering different parts of the
- 31:24world. And his whole philosophy was
- 31:25based around speed of getting to the
- 31:27college faster than his competitors, of
- 31:29expanding and building a network of
- 31:31social users faster than the people
- 31:33around so that he could later use
- 31:34monopoly tactics. I mean, even when you
- 31:36look at evil commanders, someone like
- 31:38Hitler, one of the most effective parts
- 31:40of his strategy was speed. The
- 31:41blitzkrieg was a blitz, and because it
- 31:43was a blitz, because it was so fast, he
- 31:45was able to run through France. When you
- 31:47look at great companies in the modern
- 31:49day, someone like Elon is always talking
- 31:51about speed of light velocity. Guess who
- 31:53else is talking about speed of light
- 31:54velocity? Jensen Huang. At Nvidia, they
- 31:57literally have something called speed of
- 31:58light velocity, where every part of the
- 32:00chip-making process has a time of
- 32:02completion that is supposed to be at the
- 32:04speed of light. Everyone great who has
- 32:06done something in history was able to
- 32:08move fast. I always like to say, "Speed
- 32:10is essence. Speed is essence. Speed is
- 32:13essence." And so, if you want to work
- 32:14like Napoleon or any of the other
- 32:16greats, then you need speed. Nine,
- 32:18constantly asking for more. I know this
- 32:20is going to sound crazy, but when you
- 32:22read a lot of these biographies, there's
- 32:24something that I call the crybaby
- 32:25effect. And that's that a lot of these
- 32:27great people are big whiners. They're
- 32:30always whining and crying for more. They
- 32:32want more out of everything. I I the
- 32:35crybaby effect because when you think of
- 32:37a baby crying, the mother always goes
- 32:39and comforts him. And so the baby begins
- 32:41to develop this pattern in his mind that
- 32:42whenever it cries, the mother will go
- 32:44over and give him comfort and will rock
- 32:46him or whatever gets a baby to stop
- 32:49crying. I don't know. I don't have a
- 32:50baby. The point is that a lot of the
- 32:51greats are always doing this. They're
- 32:53crying and asking for more and they get
- 32:55in this loop where the more they whine,
- 32:57the more they complain about things,
- 32:59people will sort of succumb to what
- 33:00they're asking for. Napoleon, and I'm
- 33:02saying with all the love in the world,
- 33:04was constantly whining. At Toulon where
- 33:07he had the task of capturing this fort
- 33:09called Fort Mulgrave, this is what the
- 33:10book describes it as. Napoleon threw
- 33:12himself into the project of capturing
- 33:14Fort Mulgrave by keyholing nearby towns.
- 33:17He got together 14 cannons and four
- 33:19mortars as well as stores, tools, and
- 33:21ammunition. Constantly imploring,
- 33:23complaining, and raging there wasn't
- 33:25enough gunpowder, the cartridges were
- 33:27the wrong size, trained artillery horses
- 33:29were being requisitioned for other uses,
- 33:31and so he sent scores of letters with
- 33:33demands to Bouchotte and even on
- 33:36occasion to the Committee of Public
- 33:37Safety itself, going over the heads of
- 33:39Cartaux and his immediate superiors.
- 33:42Guys, this is insane and the book later
- 33:44describes a very similar situation where
- 33:46it says, "Certainly his demands on Paris
- 33:48were constant and on April 1st he
- 33:50managed to get 5,000 pairs of shoes
- 33:52delivered." His demands were constant.
- 33:54He was constantly writing letters to
- 33:56everyone to get more ammunition, asking
- 33:58for more troops, more supplies, more
- 34:00intel, more, more, more. This is what
- 34:03makes the greats so much of the time.
- 34:05They just do more. It was the exact same
- 34:07situation for George Washington during
- 34:09the Revolutionary War where he had all
- 34:11of these secretaries around him
- 34:12constantly writing and he was dictating
- 34:14to them and he was always asking for
- 34:16more, more bullets, more everything from
- 34:19Congress. A lot of great people make the
- 34:21best out of really bad situations by
- 34:23just asking and complaining for more.
- 34:25This is actually something that so many
- 34:26people are scared to do because they're
- 34:28scared of being disliked, but the people
- 34:30who are actually successful are not
- 34:32scared of being disliked. Most people
- 34:34who are actually great actually are
- 34:36disliked by the people underneath them
- 34:37because they're always asking for more.
- 34:39They're pushing their troops to be
- 34:40better. They're asking for more supplies
- 34:42in different in in different areas.
- 34:44Think about the best people going out to
- 34:45raise money right now. It's not someone
- 34:47who is timid and shy and asking for a
- 34:49low amount of money for a high
- 34:51percentage of the company, but it's
- 34:53people who are asking for very large
- 34:54amounts of money for a low percentage.
- 34:56It just makes your company seem more
- 34:58valuable. It makes you seem more grand.
- 35:00The people who are doing greater in life
- 35:02simply ask for more. They just ask. The
- 35:05worst case scenario is that the person
- 35:06you're asking for says no, but the best
- 35:08case scenario is that you get more. And
- 35:10more when it comes to greatness, at
- 35:12least when it comes to ammunition, is
- 35:14always better. 10, boundless boundless
- 35:16energy. When you study Napoleon, you
- 35:18will find something that is very common
- 35:20among the greats, but very rare among
- 35:22the commoners. And that is that this guy
- 35:24had an unbelievable amount of energy. It
- 35:28was just volume. So much of his success
- 35:30came down to the amount of output he was
- 35:31able to do himself. And I'll give you a
- 35:33couple examples. At Malta, on the way to
- 35:35Egypt, it says in the Andrew Roberts
- 35:37biography, "In his six days at Malta,
- 35:39Napoleon expelled all but 14 of the
- 35:41knights and replaced the island's
- 35:42medieval administrations with a
- 35:44governing council, dissolved the
- 35:45monasteries, introduced street lighting
- 35:47and paving, freed all of the political
- 35:49prisoners, installed fountains, and
- 35:51reformed the hospitals, postal service,
- 35:53and university, which was now to teach
- 35:55science as well as the humanities. In
- 35:57six days, he transformed the entire
- 35:59island." Like, how is this even
- 36:00possible? There's also another example
- 36:02from Las Casas who literally lived with
- 36:04him on St. Helena. "I have known the
- 36:06emperor to be engaged in business in the
- 36:08Council of State for eight, nine hours
- 36:10successively, and afterwards arise with
- 36:13his ideas as clear as when he sat down.
- 36:15I've seen him at St. Helena peruse books
- 36:17for 10 or 12 hours in succession on the
- 36:20most abstruse subjects without appearing
- 36:22in the least fatigued. He has suffered
- 36:25unmoved the greatest shocks that every
- 36:27man experienced. On his return from
- 36:29Moscow or Leipzig, after he had
- 36:31communicated the disastrous events in
- 36:34the Council of State, he said, "It has
- 36:36been reported in Paris that this
- 36:37misfortune turned my hair gray, but you
- 36:39see, it is not so." Pointing to his
- 36:41head, "And I hope I shall be able to
- 36:44support many other reverses, but these
- 36:46prodigious exertions are made only, as
- 36:48it were, in despite of his physical
- 36:50powers, which never appear less
- 36:52susceptible than when his mind is in
- 36:54full activity. His mind was in full
- 36:56activity." I love that. Remember that so
- 36:58much of being a great leader and a great
- 37:00worker is about being able to inspire
- 37:02the people around you to work as hard as
- 37:05you. And Napoleon was, frankly, a master
- 37:07at this. In war, he was to say in 1808,
- 37:10"Moral factors account for three
- 37:11quarters of the whole, relative material
- 37:13strength accounts for only one quarter."
- 37:15His personal courage had further bonded
- 37:17him to his men. The energy that you
- 37:19radiate towards your work pulsates
- 37:22through the company. I know we went over
- 37:23that at the beginning of the video, but
- 37:25we're going over it again because it's
- 37:26just the best lesson you can take. The
- 37:28energy that you put towards your work
- 37:30pulsates through the company. One thing
- 37:33that you find when you read a lot about
- 37:34the history of Apple is that Steve Jobs
- 37:36was yelling at everyone. People were
- 37:38scared to be in his presence, but he was
- 37:40constantly passionate about what they
- 37:42were building. He was constantly giving
- 37:43these inspirational and motivational
- 37:45speeches, and his energy radiated
- 37:48through Apple. You could feel Steve Jobs
- 37:50when you bought something from Apple.
- 37:51Elon Musk is the exact same story. When
- 37:53you look at a Tesla car or when you see
- 37:55a Cybertruck or when you look at a
- 37:57Starship, you see Elon's presence
- 37:59radiating through the product. And
- 38:01again, you see the same relationship
- 38:02where he's constantly yelling at people
- 38:04to do more, to be better. He was just
- 38:06the most energetic towards his work and
- 38:08towards his employees. Caesar, Hannibal,
- 38:11Alexander all practically the same
- 38:13person. They were all constantly pushing
- 38:15these armies. They had this intense
- 38:16stare. They forced marched them through
- 38:18these insane marches, and they would be
- 38:20right there at the front lines with the
- 38:22people fighting for them. They simply
- 38:24had more energy. They had poundless
- 38:26boundless energy and this is why they
- 38:28were at the top. Guys, you don't get to
- 38:30be remembered in history on accident.
- 38:32It's whole on purpose and they studied
- 38:34the greats of history and they took
- 38:36these lessons. Simple lessons. Speed,
- 38:38output, volume, energy. And these simple
- 38:41lessons are what create the greats of
- 38:43history. Just so you can see how insane
- 38:45Napoleon was about this. He said, "One
- 38:47can remain for 24 or if necessary 36
- 38:51hours without eating, but one cannot
- 38:53remain 3 minutes without gunpowder."
- 38:55Along with his energy and activity, his
- 38:57letters conveyed a meticulous attention
- 38:59to detail in everything from the price
- 39:01of rations to the proper building of
- 39:03palisades. And the funny thing is that
- 39:05this guy actually endured multiple days
- 39:07without eating because he was so
- 39:09focused, so concentrated on his work
- 39:11that he forgot to eat. You see the same
- 39:13thing with Leonardo da Vinci when he was
- 39:15painting the Last Supper. People
- 39:17remember him just staring at the
- 39:18painting forgetting to eat for a whole
- 39:20an entire day. If you want to work like
- 39:22Napoleon, you have to work like your
- 39:24life literally depends on it. It is this
- 39:26belief that you only have a limited
- 39:28amount of time on this earth, that life
- 39:30is short and you have to make use of
- 39:32every moment that gives you this speed
- 39:34is essence mentality, that your work is
- 39:36a life or death that allows him to work
- 39:38like this. This energy is the life force
- 39:40of every single company and you can
- 39:42especially see it in Napoleon's army.
- 39:44So, if you want to work like Napoleon,
- 39:46have this boundless boundless energy.
- 39:4811, never leave the scene of action. As
- 39:51the founder and CEO, you have to have a
- 39:53ground presence at the scene of action.
- 39:55This does two things. One, it adds a
- 39:58sense of urgency where you need it most
- 40:00and two, it shows your troops that
- 40:01you're willing to get your hands dirty
- 40:03and do real work. In the Andrew Roberts
- 40:06biography, it says, "Dauphin was
- 40:08impressed with his artillery commander
- 40:09reporting to Paris, I always found him
- 40:11at his post. When he needed rest, he lay
- 40:14on the ground wrapped in his cloak. He
- 40:16never left the batteries." Napoleon was
- 40:18always at the scene of action. I mean,
- 40:19he is literally sleeping on the ground
- 40:21right next to cannon. And it gets even
- 40:23crazier because this didn't stop when
- 40:25the battle started. The book continues.
- 40:27Napoleon showed considerable personal
- 40:29bravery in the batteries and redoubts of
- 40:31Toulon, at one point picking up a
- 40:33blood-soaked ramrod from an artilleryman
- 40:35who had been killed near him and helping
- 40:37to lead the and fire the cannon himself.
- 40:40The reason I'm talking about this as a
- 40:42work habit is because this is what
- 40:43really inspires the people around you to
- 40:45do great work. It's sharing the danger,
- 40:47sharing the pain, sharing everything
- 40:49that they go through with them. The next
- 40:51quote I'm about to share with you is one
- 40:52of my favorites from this entire book.
- 40:54It's like 800 pages, but it really shows
- 40:56what makes Napoleon
- 40:58like a really genuine virtuous person.
- 41:01I'll just read you the quote.
- 41:02"Napoleon's troops appreciated his
- 41:04courage and his ability to magnify their
- 41:06own. When all the gunners trying to
- 41:08establish a battery of cannon within a
- 41:10pistol shot of Fort Mulgrave were killed
- 41:12or wounded, Napoleon christened it
- 41:14Hommes Sans Peur, men without fear, and
- 41:16thereby continued to receive volunteers
- 41:18to man it. Nobody better understood the
- 41:20psychology of the ordinary soldier.
- 41:23Nobody Nobody understood better the
- 41:26psychology of the common soldier." That
- 41:28is great quote. Every CEO needs to
- 41:30understand the psychology of the
- 41:32everyday worker, the everyday the person
- 41:34at the bottom. There's this great quote
- 41:35from the book of Elon which literally
- 41:37perfectly describes this principle, and
- 41:39it talks about how Elon learned this
- 41:41lesson from Napoleon. Here's what Elon
- 41:43said. "When the team is being asked to
- 41:45work super hard, I have to be right
- 41:47there with them, and they have to see
- 41:48it. If I fall asleep in the middle of
- 41:50the factory floor at 4:00 in the morning
- 41:51and wake up 4 hours later, they see
- 41:53that. They are like, 'If the CEO is
- 41:55willing to take that level of pain, I
- 41:57can do it, too.' It was a world of hurt.
- 42:00I would wake up smelling like oil and
- 42:02iron filings. It was rough, but I was
- 42:04asking people to really go all out. I
- 42:06can't expect them to go all out if I'm
- 42:08not doing the same. This is the
- 42:10principle you never leave the scene of
- 42:13action. You are always at the
- 42:14bottleneck. You are always right at the
- 42:16problem that the company is struggling
- 42:18to solve because that is the role of the
- 42:20CEO. The founder really in a perfect
- 42:22world it should take on the most pain.
- 42:23They should take on the most amount of
- 42:25hardship. If you are outsourcing the
- 42:26hardship to the people below you, you
- 42:28will never be a great of history because
- 42:30the greats are the people who take on
- 42:32the most amount of pain and suffering.
- 42:34That is something that Napoleon and Elon
- 42:36understand very well. And so this is the
- 42:39principle. Never leave the scene of
- 42:41action. 12, be in the weeds. You need to
- 42:44be constantly in the weeds with your
- 42:46troops. Elon isn't working in some shiny
- 42:48office. He is constantly with the
- 42:50engineers. Steve Jobs, same thing. He
- 42:52was in the design lab with Jony Ive's.
- 42:54Even Rockefeller wasn't always in his
- 42:56office. He was constantly with the
- 42:58ledger writers going over the ledgers.
- 43:00Where this principle stems from is
- 43:02frontline leadership. You have to be in
- 43:04the weeds with your troops. My favorite
- 43:06example of this from the life of
- 43:07Napoleon comes from when he is an
- 43:09emperor. When you are a king or an
- 43:11emperor, you don't have to do any of the
- 43:13hard things. You don't have to do any
- 43:15difficult, you never have to get dirty.
- 43:17You could have the best treatment from
- 43:19the best people 24/7 for the rest of
- 43:21your life. But what I love about
- 43:23Napoleon is that even after he was an
- 43:25emperor, he was still going on campaign
- 43:27and even getting in the weeds himself.
- 43:29There's this beautiful story from the
- 43:31Andrew Roberts biography where he
- 43:32conquered this general named General
- 43:34Mack. And after he conquered them, one
- 43:36of the generals actually commented on
- 43:38Napoleon's appearance. Here's what the
- 43:39book says. The surrender took on the
- 43:42Michelsberg Plateau outside Ulm when an
- 43:44Austrian officer remarking on Napoleon's
- 43:46mud-spattered uniform said, "How
- 43:48fatiguing the campaign in such wet
- 43:50weather must have been." Napoleon said,
- 43:52"Your master wanted to remind me that I
- 43:55am a soldier. I hope you will own that
- 43:57the imperial purple has not caused me to
- 43:59forget my first trade." Your master
- 44:02wanted to remind me that I am a soldier
- 44:04is one of the coldest lines ever said in
- 44:06all of history. But what the story
- 44:08really shows is that even as an emperor,
- 44:10Napoleon was still leading from the
- 44:12front lines. I really love this story
- 44:14because it really shows the epitome of
- 44:16someone getting to the top and still
- 44:18choosing to lead from the bottom. It's
- 44:20the leader being the servant, the
- 44:22biblical principle. Success is so
- 44:24dangerous because it always goes to your
- 44:25head. You always think that you're
- 44:27better than you actually are and you
- 44:28forget your real trade. You forget the
- 44:30person that you were at the bottom.
- 44:32Napoleon understood this very well and
- 44:34he actually re flected on his younger
- 44:36years of when he was this person when
- 44:37he's older and he has this brilliant
- 44:39description. "Do you know how I
- 44:40managed?" Napoleon later recalled of
- 44:42this period of his life, "by never
- 44:44entering a cafe or going into society,
- 44:46by eating dry bread and brushing my own
- 44:49clothes so that they might last the
- 44:50longer. I lived like a bear in a little
- 44:53room with books for my only friends.
- 44:55These were the joys and debaucheries of
- 44:57my youth. Wherever you are, no matter at
- 44:59what position, it doesn't matter if
- 45:01you're in your mom's basement or if
- 45:03you're the CEO of one of the biggest
- 45:04companies in the world, you need to be
- 45:06in the weeds. Never forget that you come
- 45:09from dust and one day you will return to
- 45:11dust. That's a line from the Bible, from
- 45:13Ecclesiastes. This single line will keep
- 45:15you humble and it will stop you from
- 45:17making stupid mistakes, as it did for
- 45:19Napoleon, at least until he went into
- 45:21Russia. 13, remedy by extreme. This is a
- 45:24really interesting principle that I
- 45:26haven't seen talked about very much, but
- 45:27I was reading the memoirs from Saint
- 45:29Helena and it says this, "The emperor
- 45:31has no faith in medicine and never takes
- 45:33any. He adopted a peculiar mode of
- 45:35treatment for himself. Whenever he found
- 45:37himself unwell, his plan was to run into
- 45:39an extreme, the opposite of what
- 45:41happened to be his habit at the time.
- 45:43This he calls restoring the equilibrium
- 45:45of nature. If, for instance, he had been
- 45:47inactive for a length of time, he would
- 45:49suddenly ride about 60 mi or hunt for a
- 45:52whole day. If, on the contrary, he had
- 45:54been harassed by great fatigues, he
- 45:56would resign himself to a state of
- 45:57absolute rest for 24 hours. These
- 46:00unexpected shocks infallibly brought him
- 46:02an internal crisis and instantly
- 46:04produced the desired effect. This
- 46:06remedy, he observed, never failed. This
- 46:09one is one that I find so interesting
- 46:11because Napoleon was a man of extremes.
- 46:13He was extreme about everything that he
- 46:14did with his relationship with
- 46:16Josephine, with his work and his sleep.
- 46:20And this is another one with his
- 46:21remedies. Whenever something was wrong,
- 46:23he would remedy to the opposite. And I
- 46:25love the way he thinks about this too,
- 46:27about finding an equilibrium, about
- 46:29going too far in one direction and
- 46:30needing to treat rest in an extreme way
- 46:32similar to the way he treats work. When
- 46:34you look at a couple modern-day examples
- 46:36of someone who has achieved very high
- 46:38amounts of success, you can think of
- 46:39like Mr. Beast and Hermosi. And I found
- 46:42it very interesting that they both treat
- 46:44rest in the same way that Napoleon
- 46:46treated rest, where they treat their
- 46:47rest as extremely as they treat their
- 46:49work. For Mr. Beast, he talks about how
- 46:51he works every single minute of every
- 46:53single day until he literally cannot
- 46:55work anymore. Then, he'll take an
- 46:57afternoon off and he'll just binge in
- 46:58anime. After that, he gets back to work
- 47:00for every single minute of every single
- 47:02day, is what he says. Alex Hermosi has a
- 47:04very similar thing, where he works until
- 47:06he cannot work. And in his words, he
- 47:08said something like the output of gets
- 47:11like marginal diminishing returns or
- 47:12something. But once he reaches this
- 47:14point where his output begins to go
- 47:15down, he says, "The way I rest is simply
- 47:18by watching Netflix in a dark room until
- 47:20I'm good again to work." And so, these
- 47:22men find a sort of equilibrium in the
- 47:24universe, as Napoleon said, by using
- 47:26extreme tactics in rest in the same way
- 47:28that they use extreme tactics in their
- 47:30work. And so, I named this principle
- 47:32remedy by extreme. This not only shows
- 47:34that you have to be extreme about your
- 47:36work, that when you do something, you
- 47:37have to be, I guess, more extreme about
- 47:39it. Let's use a Hermosi quote, "If you
- 47:40want to be exceptional, then you have to
- 47:42be the exception. You have to be extreme
- 47:44about things." But it also shows that
- 47:45there is an equilibrium in the universe
- 47:47that you have to reach. And so, if you
- 47:49treat your work in an extreme way, you
- 47:50should also treat rest in an extreme
- 47:52way, as well. 14, allow for flexibility.
- 47:55One of the things that made Napoleon so
- 47:57great, especially among Prussian
- 47:58generals or Austrian generals or even
- 48:01Russian generals, was that he was able
- 48:03to be extremely flexible in the way he
- 48:05planned. Most of the people around him
- 48:07had these very rigid plans where they
- 48:09were so sure that what they thought was
- 48:11going to happen was going to happen.
- 48:12They had no flexibility, no room to
- 48:14maneuver. Napoleon was the complete
- 48:16opposite. He had an extremely flexible
- 48:18nature to everything. What he would do
- 48:20when he was planning a campaign was he
- 48:22would take these note cards and on the
- 48:23front of these note cards he would write
- 48:25down everything that he thought could
- 48:27happen. And on the back of every note
- 48:28card he would write down what he would
- 48:30do if that thing happens. This allowed
- 48:32for his plans to be extremely flexible
- 48:34because he had all these different plans
- 48:36for any possible scenario that could
- 48:38happen. And so because of this this
- 48:40allowed him to be way more flexible with
- 48:42his army and with his plans than his
- 48:43enemy. People often don't think about
- 48:45the retreat from Russia being
- 48:47masterfully done. Obviously, Napoleon
- 48:49shouldn't have extended his army all the
- 48:50way to the capital. But in his retreat
- 48:52he was able to be extremely flexible and
- 48:55he was able to minimize the casualties
- 48:57from enemy raids. Napoleon had listened
- 48:59to Oudinot's advice and change his plans
- 49:01accordingly, showing his customary
- 49:02flexibility on the field. He acted
- 49:05quickly, used deception to affect a
- 49:06brilliant faint which drew the Russians
- 49:08south and his whole army had crossed on
- 49:10two makeshift wooden trestle bridges in
- 49:12two days. It had been a miracle of
- 49:14deliverance, although so expensive that
- 49:16one of the common expressions for a
- 49:18disaster in French became "une
- 49:20Bérézina". Here's a key point. People
- 49:22are way too rigid in their work. They
- 49:24have this small in their head of what's
- 49:26supposed to happen, of what's going to
- 49:27happen, and when that model suddenly
- 49:29gets shifted by reality, they just
- 49:31completely lose it. They stop their
- 49:33work, they stop posting, they stop their
- 49:36business, they just stop. They freeze.
- 49:38What was so brilliant about the way
- 49:40Napoleon worked is he had a plan for
- 49:41everything. There was no good or bad,
- 49:43there was a plan for everything. And so
- 49:45no matter what happened Napoleon was
- 49:46still able to be flexible and to
- 49:48operate. And so if you want to work like
- 49:50Napoleon, I would use this note card
- 49:51technique that he uses. On the front,
- 49:53write everything that could possibly
- 49:54happen, good and bad, and then on the
- 49:56back, write how you would react to each
- 49:58scenario. That way, you will always be
- 50:00able to be flexible. And finally, number
- 50:0315, study the greats. This is my
- 50:05favorite principle. Obviously, this
- 50:07channel is called The Greats because we
- 50:10study the greats, but this is the best
- 50:11principle because it's the most
- 50:13effective for all of life. When Napoleon
- 50:15was in his 20s, he was a corporal, and
- 50:17there's this Ruth Cherb biography that
- 50:20kind of goes over this a little bit. It
- 50:21talks about how the people that he was
- 50:22under weren't that competent, and it
- 50:25describes it. It says, "The young
- 50:26battalion leader did not have the
- 50:28authority to override the decisions of
- 50:30his superiors, whose lack of competence
- 50:32deeply frustrated him." And so, because
- 50:33of this, the book continues, "He loved
- 50:35to find parallels between himself and
- 50:37ancient heroes. Bonaparte believed
- 50:39Hannibal was the greatest of all the
- 50:41great men of antiquity. Caesar, he
- 50:43thought, was a poet's hero, and Brutus,
- 50:45the Democrats' hero, but Hannibal was
- 50:47the greatest military captain in the
- 50:49ancient world." There was no one
- 50:51Napoleon could really imitate in the
- 50:53world and during his time. And so, he
- 50:55looked to history for people that he
- 50:57could admire, people that he could learn
- 50:59from. The book continues, "Bonaparte,
- 51:01like Caesar, is one of those dominating
- 51:03characters before whom all obstacles and
- 51:05all wills subside. Their inspiration
- 51:07seems so natural that in classical
- 51:09times, one would have considered them as
- 51:11living under the protection for a genie
- 51:13or a god." Key point, he was looking for
- 51:16mentors in historical context. Guys, I
- 51:18read over 200 biographies at this point.
- 51:21The one thing that I see in every single
- 51:23one of them is that the greats study the
- 51:25greats. Not a single biography that I've
- 51:27read doesn't mention this. Napoleon
- 51:29studied Caesar, Caesar studied Hannibal,
- 51:31Hannibal studied Alexander, Alexander
- 51:34studied Achilles. The most important
- 51:36thing that Napoleon did in his life was
- 51:39read about the greats of history. He
- 51:41found his golden shadow, and he was able
- 51:43to emulate them and walk in their
- 51:45footsteps. If you take one thing from
- 51:47this video, if you take one thing from
- 51:48this channel even, that you can go and
- 51:50apply in your own life, take this. Study
- 51:53the greats of history. Find your golden
- 51:55shadow, walk in their footsteps, embody
- 51:58their ethos, and go conquer the world.
- 52:01And if you feel like Napoleon is that
- 52:02person for you, I am actually starting a
- 52:04book club where we will read one or two
- 52:06biographies every month and meet
- 52:08by-weekly to discuss them. We're
- 52:10starting with Emil Ludwig's Napoleon
- 52:12biography, who my friend said is the
- 52:14greatest biography he's ever read. He's
- 52:16read like 70 biographies, so I'm
- 52:18actually super excited to get dive into
- 52:20this one. We are starting this book on
- 52:21October 1st and our first meeting will
- 52:23be mid-October. So, if you felt inspired
- 52:25by Napoleon, definitely join this club.
- 52:27It is only for the greats of the future
- 52:29and it's going to be
- 52:31uh extremely awesome. So, yeah, consider
- 52:33joining the greats book club. That is
- 52:34all I have. See you.
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