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How a Faceless Channel Made $39K With Claude + ChatGPT — Transcript

by Sanji Nai-Chien · 4,334 words · 621 segments · language en · Watch on YouTube

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0:00Over the last 3 months, this faceless
0:02YouTube channel has made almost $40,000
0:05using AI, and that's from YouTube shorts
0:07alone. There's no long- form content,
0:10and the person behind it never even
0:12shows their face in a single short. And
0:14today, I'm going to show you exactly how
0:17to replicate the same model, explain why
0:19this is one of the biggest opportunities
0:21on the internet right now, and give you
0:24everything you need to get started. So,
0:26on the screen right now are three
0:28faceless YouTube shorts channels that
0:30I've been tracking. [music] And
0:31according to Vid IQ, in the last 90
0:33days, the first one generated an
0:35estimated $40,000 from $250 million
0:39views. The second made almost 25,000 and
0:42the third clocked in at around $33,000.
0:46And to add to that, over the last 365
0:48days, just one of them has done two
0:51billion views and over 170K in estimated
0:55revenue. [music] And we're seeing this
0:57across three completely different
0:59channels. So clearly, this isn't just
1:01one random success story. And honestly,
1:04you don't need a team or a complicated
1:06production setup to do it. The whole
1:08thing runs on just [music] three tools.
1:11Claude, Chachi PT, and one other tool
1:14that I'm going to show you guys a little
1:16bit later. So, why is right now such a
1:18good time to start? Three reasons.
1:20First, despite everybody saying that
1:22faceless YouTube is getting more and
1:24more saturated, the data actually shows
1:26something pretty interesting. Now, if we
1:29look at Google Trends, searches for
1:31YouTube automation and faceless YouTube
1:34have dropped massively from their peaks
1:36in 2023 and 2024. And right now, search
1:40interest is actually sitting almost at
1:42its lowest point in 5 years. So, while
1:45everyone out there keeps saying that
1:47people are jumping into faceless
1:48YouTube, the search trend is actually
1:50moving in the opposite direction.
1:52Second, shorts can generate real money
1:55at scale. Now, Air Media Tech analyzed
1:58274 real channels using data directly
2:01from the YouTube analytics API. And
2:03according to what they saw, shorts RPM
2:05in most niches ranged from 7 to 20 cents
2:08per thousand views, while US heavy
2:10audiences were actually reaching around
2:1333 cents per thousand views. Now, you
2:15might hear 33 cents and say, well, that
2:18sounds tiny. But it's only tiny until
2:20you actually scale it. [music] Now, at
2:22that RPM, 100 million views is worth
2:25roughly $33,000.
2:27And keep in mind, one of the channels
2:29that we just looked at did 250 million
2:32views in only 90 days. Now, the third
2:35reason is probably the biggest one of
2:38all. Now, just a year or two ago,
2:40actually running one of these channels
2:42meant doing almost everything manually.
2:45But today, AI can handle almost the
2:47entire workflow. Just look at this. Chat
2:50GPT handles the channel itself, your
2:52name, your description, profile picture,
2:54banner. Claude will handle the content,
2:57analyzing competitors, finding out
2:59what's working, coming up with ideas,
3:01doing the research, and ultimately
3:03writing the actual scripts. And the last
3:05tool takes those scripts and turns them
3:08into finished shorts with voice over
3:10footage, captions, and everything else
3:13in one timeline. So, instead of talking
3:16about it, let me show you exactly how
3:18this whole system works. I'm going to
3:20start with Claude and show you how to
3:21automate the actual content side of the
3:23channel. Then we're going to jump back
3:25to ChachiBT and we'll use it to set up
3:27everything else. The branding, the
3:29description, profile picture, banner,
3:32essentially all of the things that you
3:33need before you can actually start
3:35posting. But first, let's figure out
3:37what kind of videos we're actually going
3:39to be making. [music] Now, picking the
3:41right niche is obviously one of the most
3:44important parts of this. So, instead of
3:46giving you 50 different options, I'm
3:48just going to show you one that's
3:49working super well right now. [music]
3:51And that's interesting facts videos.
3:54They're basically 30 second mini
3:56documentaries built around one
3:58interesting story, person, event, or
4:00fact. And channels that are doing this
4:02right now are getting ridiculous views.
4:06So, here's one with around 180,000
4:09subscribers that makes interesting facts
4:11videos about weird moments in history.
4:13Now, you can see some of these getting
4:152, 4, even 7 million views, and a few of
4:19them were posted just weeks ago. But you
4:22don't have to make history videos.
4:24Here's another channel with over 320,000
4:27subscribers doing basically the same
4:30exact thing, except their videos are all
4:32about science and space. And here's a
4:35third, which is focused on strange
4:36facts, true stories, and unexplained
4:39events. Now you see over and over it's
4:42the same format but completely different
4:44topics. You can see videos like this
4:47getting hundreds of thousands or even
4:49millions of views. [music] And that's
4:51the cool thing about this niche. You can
4:53basically adapt it to whatever you're
4:55interested in. History, space, animals,
4:58tech, mystery, geography, literally
5:01anything. It becomes less about the
5:03specific content [music] and more about
5:04the quality and the tooling of the
5:06workflow that I'm about to teach you.
5:09And the best thing about this format is
5:11that AI can do almost all of the heavy
5:13lifting for you. So, the first thing
5:16we're going to do is find a few
5:17competitors and give them to Claude.
5:19Now, you really only need three to five
5:22good channels. And we're not trying to
5:24copy them. We just want to figure out
5:26what's actually working. We're asking
5:28questions around what topics are getting
5:30the most views, what are they doing in
5:32the first few seconds, how long are the
5:34videos, and what kind of stories are
5:36going viral over and over [music] again.
5:38And finding these channels, honestly, is
5:41actually really easy. Just watch shorts
5:43in the niche that you're interested in.
5:45[music] Like a few of them, subscribe to
5:47the channels that are doing particularly
5:49well, maybe leave a couple of comments,
5:51and you'll notice pretty quickly your
5:53entire shorts feed basically becomes a
5:56research tool. Now, YouTube is just
5:58going to keep showing you more and more
6:00channels and viral videos in the exact
6:02niche that you're interested in. So once
6:05we've got a few good competitors, we're
6:07going to give all of them to Claude and
6:09let it do the actual analysis for us.
6:11Now that we have a few competitors, step
6:13two is using Claude to actually analyze
6:16them and find the best video ideas for
6:18us. So what I'm going to do is I'll pick
6:20one of the channels that we just found.
6:22Open up Claude. And the first thing we
6:24have to do is to connect to VidIQ. So
6:27you just need to search for the Vid IQ
6:29Chrome extension right here and install
6:31it. It's completely free. Now, once
6:34that's installed, I'm going to go back
6:36to Claude. I'll refresh the page, and
6:38you should see Vid IQ pop up right about
6:42here. I'm going to click the dropown,
6:44hit connect YouTube insights, and it'll
6:46take us straight to the connectors page
6:48where we can connect it to Claude. And
6:51once that's done, you can now see Vid IQ
6:54is active. [music]
6:55So now I'm going to click the little
6:56plus right here. Go to connectors,
7:00select Vid IQ for Claude, and I'll
7:02choose competitor breakdown. Now it's
7:06asking us for the channel ID. So I'm
7:08going to go back to the competitor that
7:10we found earlier. Click more, then share
7:13channel, and I'll copy the channel ID
7:16right here. Jumping back into Claude.
7:19Paste it in. Click add prompt. And you
7:23can see it's automatically going to add
7:25the whole prompt for us. That all that's
7:27left for me is just to click send.
7:29[music] And right away, Claude is going
7:31to start analyzing the entire channel.
7:34It's pulling their shorts, looking at
7:36which videos perform best, and basically
7:38figuring out what's working for them.
7:40Now, this can take a minute, especially
7:42if the channel has a lot of videos. And
7:44Claude might ask for permission a few
7:46times while it's doing its research.
7:48Make sure to just hit always allow so
7:51that it can keep going and save you some
7:52hassle. And there we go. You can see
7:56that Claude just gave me a full
7:58breakdown of the channel and it analyzed
8:00their best performing videos. And the
8:02coolest thing is that this is all
8:04sitting inside of a normal Claude chat.
8:07So, I can literally ask it about
8:08anything in the channel. So, I'm going
8:10to go ahead and I'll ask give me their
8:13best five performing video topics,
8:16include the original video links, and
8:18give me a full summary of each one. Now,
8:21hit send. Give it a second. And [music]
8:24we got it. Now, I have five video ideas
8:28based on topics that have already gotten
8:30millions of views on this channel. It's
8:32a proven success formula. So instead of
8:35sitting here trying to guess what might
8:37work, we already have five ideas that we
8:40know people are interested in. For
8:42example, we've got one about why
8:44airplane windows have tiny holes in
8:46them. Another about what happens if an
8:48elevator cable snaps, a third explaining
8:51why Formula 1 tires are completely
8:53smooth. These are exactly the kind of
8:56topics that work for the interesting
8:58facts format that we're going to be
9:00making. [music] So now we have the
9:02ideas. Next, we need to turn one of
9:04those into an actual video. Now, I'm
9:07going to pick one of the topics that
9:08Claude just found for us, and I'll open
9:10up a fresh Claude chat. What I'll do in
9:13there is I'll paste in this prompt right
9:16here. I'm making sure to leave it on the
9:18screen for a little bit so you can
9:19screenshot it if you want to reuse it
9:21yourself. Now, I'm going to jump back to
9:23our competitor analysis, grab the
9:25summary of the topic that I want to use,
9:27I'll copy it, and I'll paste it right
9:30underneath the prompt. For this example,
9:32I'm going to be going over the one about
9:34why airplane windows have those tiny
9:36holes in them. And basically, what I'm
9:39asking Claude to do is to take that
9:41proven topic and turn it into a
9:43completely new 30-second YouTube short
9:45script for our channel. So, I'm going to
9:48hit send. And there we go. Claude just
9:51wrote the entire script for us, and it's
9:54already structured to fit into around 30
9:56seconds. But now, we need the actual
9:59visuals. So, I'm going to paste in one
10:01more prompt. Again, I'll leave this on
10:04the screen for a second so that you guys
10:05can screenshot it. And what this does is
10:08it's actually really simple. It takes
10:10the script that we made, breaks it down
10:12into individual scenes, and then it
10:14tells us exactly what should be
10:17happening on screen for every single
10:19part of the voiceover. So, instead of
10:21having one giant block of text, [music]
10:24we now have an entire video mapped out
10:26scene by scene with a voice over. what
10:29visuals we need and then timestamps for
10:32when they should appear. And honestly,
10:34don't worry about creating any of the
10:36visuals yet because that's the next
10:38step. And this is where the third AI
10:41tool I mentioned comes into the picture.
10:43Now, we have the script and we have
10:45every visual mapped out. So, what's left
10:47is to actually build the video. And for
10:49that, we're going to be using a tool
10:51called Rank [music] Reel. Essentially,
10:53what it does is it gives us everything
10:55we need to create the entire video in
10:58one place. So, to that end, I'm going to
11:00open up Rank Real right here. And the
11:02first thing we need to do is generate
11:04our voice over. So, I'll jump back to
11:06Claude and I'll grab the original script
11:08that we generated. Now, keep in mind,
11:10it's not the visual breakdown. It's just
11:12the full word for word script. You'll
11:15copy that, jump back to Rank Real, and
11:18paste the entire thing right here. Now,
11:21we just need to choose a voice. Rank
11:23Real gives you a bunch of different AI
11:25voices to choose from. So, I'm going to
11:27click select voice, and I'll just be
11:29using this one right here. Obviously,
11:32you can take some more time and pick
11:34whichever fits your channel best. But
11:36for the interesting facts videos, I want
11:38something that feels pretty natural and
11:40is a bit more fastpaced. So, I'm going
11:43to select it, hit generate, and [music]
11:46there we go. Rank Real just generated
11:49the entire voice over and it
11:51automatically dropped it onto our
11:53timeline. So, let's go ahead and listen
11:55to the first few seconds. Ever notice
11:58the tiny hole at the bottom of your
11:59airplane window? That's not damage.
12:02That's the only thing keeping you
12:03comfortable at 38,000 ft. Perfect. So,
12:07now we have the script and we have the
12:09full voice over. Next, we need to create
12:11everything that's going to play on
12:14screen. Now, obviously, we still need
12:16the actual footage and the captions. So,
12:18that's what we're going to be focusing
12:19on next. I'm going to go back to Claude
12:21and I'll open the visual breakdown that
12:23we generated earlier. And you can see
12:25that for every part of this clip, Claude
12:27has already told us exactly what should
12:29be happening on screen and how long each
12:32clip should be. So, I'm going to go
12:34ahead and start with the first one. I'll
12:36copy the clip description right here.
12:38And now, we've got two options. We can
12:40either find a real clip that matches it
12:43or just generate one with AI. Now, for
12:46this clip, let's see if we can find
12:48something real. [music] I'm going to
12:50search for exactly what Claude
12:51described. And you can see none of these
12:55clips quite really fit what I'm looking
12:57for. So, instead of wasting my time
12:59trying to find the perfect one, I'm just
13:01going to go ahead and generate [music]
13:02it. I'll jump back to Rankre, click
13:05media, go to AI generation, and select
13:09video. [music]
13:10Then I'm literally just going to paste
13:12in the description that Cloud gave us.
13:14I'm going to go ahead and set the aspect
13:16ratio to 9 by6 since we're making a
13:19YouTube short. I'll hit generate and
13:21then [music] give it a second. And it
13:24generated exactly the shot that we
13:26needed. So I'm just going to click add
13:28to timeline. And now our first clip is
13:32already in the video. It also generated
13:34audio with the clip, which we obviously
13:36don't need because we already have our
13:38voice over. So I'm just going to go
13:40ahead and mute that. And now [music] we
13:43have this. Perfect. Now we just move on
13:46to the second clip. I'm going to go back
13:48to Claude, copy the next visual
13:50description, and this time let's see if
13:53we can find a really good clip for it.
13:56Yeah, this looks much better. I'm going
13:59to grab this one right here. I'll copy
14:01the link, go back to Rank Real, click
14:04import, paste the link, and [music] hit
14:06download. And there we go. I'll set the
14:09preview ratio to 9x6.
14:11Add it to the timeline. And now [music]
14:13I just need the exact part of the clip
14:16that matches our script. So I'll go
14:18ahead and scrub through here. Right
14:20there. I'm going to split it at the
14:22beginning, delete everything that we
14:24don't need, and then do the same thing
14:26at the end. And remember, Claude already
14:29gave us the timestamps, so really I
14:32don't need to do any guessing for how
14:33long any of these clips should be. I'll
14:36go ahead and line this one up with the
14:38voice [music] over. And now we've got
14:40this.
14:42And from here, you literally just repeat
14:44the same exact process for the rest of
14:46the video. Go through Claude's visual
14:48breakdown one by one. If you find a good
14:50clip, use it. If you can't, generate
14:53exactly what you need with AI. And after
14:55just a few minutes, you should have the
14:58entire voice over covered with visuals.
15:01Now, there's only one thing missing,
15:04captions. And this part is super easy.
15:07I'm just going to go to subtitles and
15:09click generate captions. Give it a
15:12second and Rank Real will automatically
15:14generate captions for the entire voice
15:16over. Obviously, they don't look the
15:19best by default, so I'm going to need to
15:21go into style and quickly clean them up.
15:23[music] I'll choose a caption preset,
15:26maybe make the text a little bit bigger,
15:28and then you can play around with a
15:30font, shadows, colors, or honestly
15:32whatever else fits your channel's needs.
15:34And that's basically it. We started with
15:37nothing but a competitor channel. Use
15:39Claude to find the idea, write the
15:42script, plan every single visual, and
15:45now we have a finished YouTube short
15:47ready to post. All that's left is to hit
15:50render, export the video, and that's our
15:52first short done. Ever notice the tiny
15:55hole at the bottom of your airplane
15:56window? That's not damage. That's the
15:59only thing keeping you comfortable at
16:0138,000 ft. Every window is actually
16:04three panes. Now you know exactly how to
16:07make these faceless YouTube shorts. But
16:09before we start posting, we need to
16:11actually set up the channel and make
16:12sure that everything is properly
16:14optimized. So before you create
16:16anything, the first thing I want you to
16:18do is go ahead and check if you already
16:21have an aged YouTube channel. And when I
16:23say aged, I literally just mean a
16:26channel that you've had for a few years
16:28[music] now. A lot of people have had
16:30one without ever even realizing it. If
16:32you have ever commented on videos,
16:34subscribed to channels, or honestly just
16:36used YouTube normally. there's a pretty
16:38good chance that you've created a
16:40channel a couple of years ago or maybe
16:42even longer and then completely forgot
16:44about it. So, go ahead and check your
16:47account. If you find an old channel that
16:49you're not using anymore, you can just
16:51repurpose that for your new faceless
16:53channel. Now, the reason that I prefer
16:56doing this is that an older account
16:58already has some history with YouTube
17:00rather than being something completely
17:02fresh created 5 minutes ago. But if you
17:04don't have one, don't worry. you can
17:06just go ahead and create that brand new
17:09channel. The only difference is going to
17:10be is that with a new account, I like to
17:13spend a little bit of time warming it up
17:15before I start posting. And honestly,
17:18the warm-up is super simple. You're
17:20basically just going to go ahead and use
17:22YouTube like a normal person. So, on day
17:25one, I'm going to open the Shorts feed
17:28and I'll spend around 30 minutes just
17:29scrolling through videos. And while I'm
17:31doing that, I'll make sure to interact
17:33with some of the content naturally.
17:35Watch some of the videos, leave a few
17:37likes, maybe post a couple of comments,
17:40and subscribe to the channels that I'm
17:42actually enjoying. That's literally it.
17:45And then on day [music] two, I'm going
17:47to do the same thing again for a little
17:49bit. Watch some shorts, interact with a
17:52few videos, subscribe to a few channels,
17:54but this time, we're going to start
17:56setting up the actual channel. So, I'll
17:58go ahead and open up YouTube Studio. Go
18:01down to settings, click channel, and
18:04then [music] I'll go to feature
18:05eligibility. The first thing that you
18:07want to check is standard features. Now,
18:10for most channels, these should already
18:12be enabled by default, as long as there
18:14aren't any community guideline
18:15restrictions on your account. [music]
18:18Now, you can see mine are green here, so
18:20we're good to go. Then, we're going to
18:22move down to intermediate features. for
18:25this. YouTube is going to ask you to
18:28verify a phone number. So, I'm just
18:30going to go ahead and click right here
18:31and go through the verification process.
18:34[music] And there we go. Now,
18:36intermediate features are enabled as
18:38well. Next, you'll also see advanced
18:41features underneath this. Now, we
18:43typically don't really need these for
18:45what we're doing right now, so you can
18:47either leave them alone or come back and
18:49unlock them later. And that's pretty
18:51much everything that we need on the
18:53technical side. Now, what's left is to
18:56make this look like a real channel. The
18:58name, the profile picture, the banner, a
19:01description, all that good stuff. And
19:04instead of doing any of that ourselves,
19:06we're actually going to let Chad Chapiti
19:08handle the entire branding process for
19:10us. So, let's start with the name.
19:12[music]
19:13I'm just going to type give me short
19:15one-word channel name ideas for a
19:17YouTube channel about interesting facts.
19:20I'll hit send. And you can see we've
19:22already got a bunch of options. And
19:24honestly, don't overthink this part. If
19:27you don't like any of these, just ask
19:29chat chip t for more. But you definitely
19:31don't need to spend hours trying to find
19:33the perfect [music] name. I'm going to
19:35scroll through these and let's go with
19:37curio for this example. Sounds cool. So
19:40now we've got the name. We need a
19:42profile picture. [music] So for that,
19:44I'm going to paste in this prompt right
19:46here. I'll leave it on screen for a few
19:48seconds so that you can go ahead and
19:50screenshot it as well. All that you need
19:53to do is replace this part with whatever
19:55channel name you choose. [music]
19:57So, I'll type in Curio right here. Hit
20:00send and I'll give it a second. [music]
20:02All right, this actually looks pretty
20:04good. It's simple. The icon is easy to
20:07recognize. And most importantly, it'll
20:10still be readable when it's super small
20:12on the shorts feed. [music] And that's
20:14exactly what you want. Now, if you look
20:16at some of the other channels out there,
20:17they're doing the same exact thing. One
20:20simple character, symbol, or logo,
20:23nothing too complicated. And if you
20:25don't like the first option that Chat GT
20:27gives you, you can always just
20:29regenerate it. You really don't need to
20:31overthink your logo either. Now, I'm
20:34happy with this one, so I'm going to go
20:35ahead and I'll save [music] it. So, now
20:37we have the name and the profile
20:39picture. The next thing we need is the
20:41channel banner that goes right up here.
20:44And if you look at other channels in
20:45this niche, you'll see that people do
20:47this in a bunch of different ways. Some
20:49just put the channel name, some have a
20:52little tagline, and some add a bunch of
20:54graphics. But honestly, I've always felt
20:57like the simpler ones look the best and
20:59cleanest. So, I'm going to keep ours
21:02clean, same colors, and overall the same
21:04style as the profile picture, just with
21:07one short line of text in the middle.
21:09And again, I'll be using Chat PT to make
21:12this whole thing for us. Basically, what
21:14I'm asking you to do is to create a
21:16YouTube banner that matches the exact
21:18colors and the style of the profile
21:20picture that we just made. And for the
21:22text, you can literally put whatever you
21:25want. I'm going to keep it simple and
21:27I'll say subscribe for random facts. So
21:30then let's hit send. And honestly,
21:33again, this looks pretty good. It
21:36matches the profile picture. The colors
21:38are consistent and everything feels like
21:40it's in line with the same channel. Now,
21:43for my taste, the text is a little too
21:45small. So, I'll go ahead and tell Chachi
21:47BT make the text roughly 50% bigger. Hit
21:51send. And yeah, that's looking way
21:54better. So, now we've got the name, the
21:57profile picture, and the banner. There's
22:00just one thing that we need left, and
22:02that's the channel description. And if
22:05you haven't guessed, I'm not going to be
22:06writing this one manually either. I'm
22:09gonna go in one last time into chat GPT
22:11right here. And I'll paste this prompt
22:14once more. I'll leave it on the screen
22:16for a few seconds so that you guys can
22:17screenshot it if you want. And basically
22:20what this tells Chat GPT is to give us a
22:22short tagline, explain what the channel
22:24is about, and make sure that people know
22:27what kind of videos they can expect. So
22:29I'll hit send. Uh once it generates, I'm
22:32going to go ahead and quickly read
22:33through it. I'll make sure everything
22:35looks good. Copy the whole thing and
22:37I'll paste it straight into our YouTube
22:40channel description. And that's it. Our
22:42channel is officially ready. Now, if you
22:46think about the big picture, we
22:47basically just built an entire system
22:50from scratch. We use Chat PT to create
22:53the channel, Claude to find proven
22:55ideas, do the research, write the
22:57scripts, and plan every visual. And
23:00lastly, rank real to turn all of that
23:03into an actual finished short. And from
23:06here, you just repeat that same process
23:09over and over again. Now, at a high
23:11level, what you're going to do is find
23:13what's already working, make your own
23:15version, post it, see what gets views,
23:18and then use that same exact system to
23:21repeat more of what works. That's
23:23literally the whole idea behind this
23:24model. You're not out here trying to
23:26create one viral video. You're creating
23:28a system and a process that can keep
23:31[music] producing them. And that's how
23:33you can run an entire faceless YouTube
23:35shorts channel with AI doing [music]
23:37almost all of the work. So, everything
23:39that I showed you throughout this video
23:41is actually linked below if you want to
23:43try it out for yourself. As always,
23:45thank you so much for watching and I'll
23:47see you guys in the next one.

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