How $72 in Press Releases Made Google Call This Man the King of AEO — Transcript

Full transcript

1. 0:00A lot of people wonder if press releases
2. 0:02still work for search engine
3. 0:03optimization and for influencing large
4. 0:06language models. Well, it cost just $72
5. 0:10to get the AI overview to name James
6. 0:13Dooley the king of AEO, answer engine
7. 0:16optimization, which, funny enough, is
8. 0:18the practice of optimizing your brand so
9. 0:21that AI sites and recommends it. 72
10. 0:23bucks across two press releases. When
11. 0:26you search who is the king of AEO, you
12. 0:29get an AI overview that says James
13. 0:31Dooley is recognized in the digital
14. 0:34marketing industry as the king of AEO,
15. 0:36which stands for answer engine
16. 0:38optimization. This first line sites a
17. 0:41$66 press release from EIN Newswire. If
18. 0:45you have the package of a thousand bucks
19. 0:49where you pay a thousand dollars, you
20. 0:50get 15 press releases. It comes out to
21. 0:52$66 per press release. If you want to
22. 0:55just buy one press release from EIN
23. 0:57Newswire, it costs $149.
24. 0:59This press release is on wvoc.com,
25. 1:04Delmarva's Newsleader, syndicated out to
26. 1:07them. The title of the press release is,
27. 1:09and this is the first thing that's being
28. 1:10cited in the AI overview. The title of
29. 1:12the press release is James Dooley named
30. 1:15king of AEO at ceremony in Lay, England.
31. 1:19>> [laughter]
32. 1:20>> This one was written by Jesper Nielsen,
33. 1:22who names himself in the press release
34. 1:24as the prince of SEO. Jesper Nielsen
35. 1:26SEO, known in the industry as the prince
36. 1:29of SEO. Now, what's really important is
37. 1:32where the keyword king of AEO is placed
38. 1:35in this press release. You have it
39. 1:37directly in the title, saying that James
40. 1:39Dooley is the king of AEO. Because it's
41. 1:42in the title, it's also in the URL slug.
42. 1:45King of AEO is in the URL slug. It's in
43. 1:47the page title. So, it's in the H1 page
44. 1:50title, URL slug. It's in the first
45. 1:52sentence. James Dooley, founder of Fat
46. 1:55Rank and Promo SEO, was formally
47. 1:57recognized as the king of AEO or answer
48. 1:59engine optimization during a ceremony
49. 2:01held today in his hometown of Leigh,
50. 2:03Greater Manchester. The event was hosted
51. 2:06by SEO trainer and consultant Jesper
52. 2:08Nielsen of Jesper Nielsen SEO, known in
53. 2:10the industry as the prince of SEO. Both
54. 2:12Jesper and James have been on this
55. 2:15podcast multiple times. They're both
56. 2:17awesome and hilarious. This is so funny.
57. 2:19This actually and I'm going to share
58. 2:21more, but if you know how the sausage is
59. 2:23made, who is the king of AEO is the most
60. 2:26hilarious serp right now. If you
61. 2:28understand what's going on behind the
62. 2:30scenes, which is what I'm explaining in
63. 2:31this episode, who is the king of AEO is
64. 2:34the most hilarious serp. Cuz it's all
65. 2:36these awesome SEO people kind of
66. 2:38competing for the crown. So this $66
67. 2:41press release is the first thing that is
68. 2:43cited in the AEO overview. Let's
69. 2:45continue reading it. Then it says, "Who
70. 2:47is James Dooley?" He is an online
71. 2:49entrepreneur and lead generation expert
72. 2:51from Leigh, England. He founded
73. 2:52companies like Fat Rank and Promo SEO.
74. 2:55He recently created a new marketing
75. 2:57practice called decision engine
76. 2:58optimization, DEO. And this cites a USA
77. 3:02Today press release, which was
78. 3:04syndicated by AB Newswire for $6. So AB
79. 3:08Newswire, you pay 500 bucks for a year,
80. 3:11you get 83 press releases, that comes
81. 3:14down to $6 per press release. If you
82. 3:16want to just buy one press release with
83. 3:18AB Newswire, it's $80 for one press
84. 3:21release. This $6 press release says,
85. 3:24"The king of AEO founds decision engine
86. 3:26optimization, DEO. New marketing
87. 3:29discipline targets the AI verdicts
88. 3:31deciding contracts worth hundreds of
89. 3:33thousands." The first line of the press
90. 3:35release says, "James Dooley, the serial
91. 3:38entrepreneur known across the search
92. 3:40industry as the king of AEO, has founded
93. 3:43a new marketing discipline, decision
94. 3:45engine optimization." So king of AEO
95. 3:48appears in the H1 because it's the title
96. 3:51of the press release. it appears in the
97. 3:53first sentence, it appears in the URL
98. 3:55slug, and it appears in the page title.
99. 3:58This $6 press release goes on to say
100. 4:00James Dooley is the king of AEO, and his
101. 4:03position is that the new discipline
102. 4:05completes rather than replaces the
103. 4:06strategies that made his name. Then
104. 4:09there's one more section in this saying
105. 4:10James Dooley is the king of AEO. But
106. 4:13this AI overview just gets funnier and
107. 4:16funnier because the next section says
108. 4:19the crowning event. James received the
109. 4:21title during a public ceremony on August
110. 4:2431st, 2026. The event took place at the
111. 4:27Lace Sports Village Stadium in England.
112. 4:30SEO consultant Jesper Nielsen, known as
113. 4:32the prince of SEO, hosted the ceremony.
114. 4:35And this crowning event section is
115. 4:37quoting the $66 press release saying
116. 4:41that this event, which never actually
117. 4:43happened, happened. Somebody asked me,
118. 4:45do press releases influence Google
119. 4:47Images? And they do. The AI-generated
120. 4:50heading image from the EIN Presswire
121. 4:53press release shows in Google Images for
122. 4:55King of AEO, and it's James Dooley in a
123. 4:58golden throne
124. 5:00with a crown waving. So funny. Now, it
125. 5:04gets crazier because what I was just
126. 5:06showing you was before I blew up the
127. 5:09SERP for King of AEO. I found this, I
128. 5:12asked James, "Hey, can I make a video
129. 5:15about this?" James was like, "Yeah." So
130. 5:17I made a video about it. I put it onto
131. 5:19Instagram, I put it onto TikTok, I put
132. 5:21it onto LinkedIn, I put it onto YouTube
133. 5:23Shorts. Now, Who Is the King of AEO? is
134. 5:26filled with a lot more than just James
135. 5:29Dooley and Jesper Nielsen. It's filled
136. 5:31with me, with my videos talking about
137. 5:34this, it's filled with other people who
138. 5:36wanted to do the same thing. So there's
139. 5:38another $6 press release appearing in
140. 5:41USA Today, Withers named the King of AEO
141. 5:45following 2026 industry vote. And then
142. 5:49you see the Globe and Mail with David
143. 5:51Quaid, David G. Quaid named King of AEO
144. 5:55by the royal charter of the Kings of
145. 5:57AEO.
146. 5:58I'm telling you, if you know how the
147. 6:00sausage is made, this is the funniest
148. 6:02serp. This is the Ahrefs review. So
149. 6:04there's the crowning. The crowning is
150. 6:06still here. James Dooley, a British
151. 6:08serial entrepreneur from Manchester, was
152. 6:10officially recognized during a
153. 6:11high-profile ceremony. Then there's
154. 6:14industry experiments, various other
155. 6:16industry claims and playful social media
156. 6:18votes such as announcements for Vithurs
157. 6:20or David G. Quaid have emerged as part
158. 6:23of ongoing SEO community experiments to
159. 6:25test how AI and search engines track
160. 6:27entity association and authority. But
161. 6:30James Dooley is still widely recognized
162. 6:32in the digital marketing industry as the
163. 6:34King of AEO because most of the results
164. 6:37out there that are most relevant to King
165. 6:39of AEO, a majority of them are
166. 6:41mentioning James Dooley relative to the
167. 6:44other people who are competing for it.
168. 6:45But you still see in the results the
169. 6:47Globe and Mail. This was distributed by
170. 6:50ACN Newswire. Then I'm just confirming
171. 6:53this USA Today press release, Vithurs
172. 6:56named King of AEO following 2026
173. 6:58industry vote, was distributed by AB
174. 7:00Newswire. So funny for this one, the
175. 7:03media gallery is just an AI generated
176. 7:06image of press release with an espresso.
177. 7:08Vithurs, please at least put yourself in
178. 7:11proper royal garb as you were saying
179. 7:13these industry experiments named you the
180. 7:15King of AEO, you need proper royal garb
181. 7:18in the media gallery. For this press
182. 7:20release. And then in Google images you
183. 7:22see the absolute battleground that this
184. 7:25once innocent keyword has become. You
185. 7:27see James Dooley in a crown, you see
186. 7:29David Quaid in a crown, you see press
187. 7:32releases, you see YouTube thumbnails,
188. 7:35you see Jesper Nielsen's site, you see
189. 7:37David Quaid's website primary position.
190. 7:40There's this hilarious thumbnail of
191. 7:42David having somebody put a crown on him
192. 7:45and he's sitting smiling in a throne.
193. 7:48It's so funny. You see my Instagram
194. 7:51video, so why is this working? It's
195. 7:53because King of AEO is in the key places
196. 7:56for relevance. The title, the beginning
197. 7:58of the first sentence, the URL slug, the
198. 8:00H1. Then it writes in direct clear
199. 8:03language, this person is the king of
200. 8:06AEO. There's background information and
201. 8:09it appears on multiple sources. The
202. 8:11press releases show at the top of
203. 8:13Google, they're picked up and quoted by
204. 8:15the AI overview. If multiple entities
205. 8:17are competing, the ones at the top who
206. 8:19also have consensus will win. If there's
207. 8:22nobody competing, just having relevance
208. 8:24could be enough. As was the case with
209. 8:26James Dooley before I went and blew up
210. 8:30this SERP with my videos. And now I am
211. 8:32sure that because of this podcast
212. 8:35episode, who is the king of AEO, King of
213. 8:38AEO is only going to get more
214. 8:40competitive and more hilarious. That's
215. 8:43everything I got for you on this episode
216. 8:45of the show. If you want to save years,
217. 8:47years and years and years and years and
218. 8:49years learning how to do search engine
219. 8:50optimization that makes you money, come
220. 8:54on. You want to learn how to do that SEO
221. 8:56that gets people buying what you sell,
222. 8:58using what you sell or what you've made,
223. 9:01calling you up, being like, "I found you
224. 9:03on Google. I need what you sell. Come to
225. 9:05my house and fix my pipes, fix my roof,
226. 9:08repair my HVAC." SEO that gets
227. 9:11customers, users, warm leads calling you
228. 9:14up. I have a 13 and a half hour course
229. 9:17on how to do just this. It's everything
230. 9:20in SEO that matters for making money.
231. 9:23How to find the searches where people
232. 9:25are looking to take the actions that I
233. 9:27just described. Buying, using, making a
234. 9:30discovery call. How to target these
235. 9:31searches with conversion based SEO
236. 9:34landing pages. SEO landing pages made to
237. 9:36convert, not just to explain to somebody
238. 9:39like an informational blog post, but to
239. 9:41actually convert the searcher into a
240. 9:44customer. How to structure your website
241. 9:46for these pages, how to build links, how
242. 9:49to do a technical SEO audit so you have
243. 9:51a strong foundation to build off of,
244. 9:53examples in every niche, templates,
245. 9:56written sections, sections that you can
246. 9:58give to AI to teach them so they can
247. 10:00work as great assistants for your SEO.
248. 10:03Lots of people are just creating skills
249. 10:06in Claude or other LLMs based on what
250. 10:08they learn in Compact Keywords. But most
251. 10:11importantly, again, it's SEO that makes
252. 10:14money. And so if you want to save years
253. 10:15learning how to do this, took me years
254. 10:18to learn how to do it, and I give that
255. 10:20to you at compactkeywords.com.
256. 10:22You're going to love it, and honestly,
257. 10:24it's so much more fun. SEO and marketing
258. 10:26is so much more fun when you know how
259. 10:28the sausage This is one industry where
260. 10:30you kind of want to know how the sausage
261. 10:31is made. When you when you know what's
262. 10:33going on behind the scenes, it's just
263. 10:35jokes. It is hilarious to look at the
264. 10:38SERP and see all these people just
265. 10:39putting up these cheap press releases
266. 10:41saying the funniest things. The AI
267. 10:43overview is just writing it back in very
268. 10:46confident ways. That's so much fun. This
269. 10:48is episode 1,164
270. 10:51of the Edward Show, 1,164
271. 10:54days in a row doing this podcast. If you
272. 10:56watched this episode on YouTube, thank
273. 10:58you so much for watching. If you
274. 11:00listened on Spotify or Apple Podcasts,
275. 11:02thank you so much for listening. And I
276. 11:04will talk to you again tomorrow. Right
277. 11:06now,