High-tech "Memory Mirror" records and shows outfits from all angles — Transcript

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1. 0:00strike a pose in your dressing room
2. 0:02mirror your next trip to the mall could
3. 0:03really blow your mind first on CBS This
4. 0:05Morning Ben Tracy reveals the technology
5. 0:08behind a high-tech mirror that could
6. 0:10transform your shopping experience and
7. 0:13look into your own eyes to start
8. 0:15recording this is not your mama's mirror
9. 0:18so you can do a
10. 0:20360 it's actually a giant video screen
11. 0:23and Camera The Shopper we asked to try
12. 0:25it out got to see her outfit from
13. 0:28360° and compare options side by side it
14. 0:32also remembers what you've already tried
15. 0:34on that's why it's called the memory
16. 0:37mirror so you tried out the memory
17. 0:38mirror what did you think I think I need
18. 0:41one of those in my room that's what I
19. 0:43think I love dress every morning with
20. 0:45that yes technology has changed
21. 0:47everything in terms of the shopping
22. 0:49experience Karen Katz is president and
23. 0:51CEO of Nan Marcus 80% of its customers
24. 0:55are women which is why the company is
25. 0:57embracing the future by testing these
26. 0:59very modern mirrors in their San
27. 1:01Francisco stores somebody could come in
28. 1:03and have to try on five outfits they get
29. 1:05to the fifth outfit and they say I
30. 1:07forget what the first outfit looked like
31. 1:08is that kind of your short circuiting
32. 1:10that process yeah exactly to save the
33. 1:12you know the customer that time of
34. 1:15having to retry on outfits and equally
35. 1:18important is that ability to share the
36. 1:19outfits with friends and family I think
37. 1:22that that social part of it is as
38. 1:24important as the editing part of it
39. 1:26start your personal try on the Mir
40. 1:28records an 8sec video it's password
41. 1:31protected and can be emailed allowing
42. 1:33you to instantly share and solve any
43. 1:36shopping situation with the help of your
44. 1:38friends and family so basically you can
45. 1:40still go shopping with your friends even
46. 1:42if your friends don't have time to go
47. 1:43shopping exactly and for those really
48. 1:45important decisions in women's lives
49. 1:47buying a mother of the bride dress or an
50. 1:50outfit for a special event she can have
51. 1:52her entire you know Bevy of girlfriends
52. 1:55right around her even if they're not
53. 1:57there uh physically
54. 2:01the mirror was created in Neiman's top
55. 2:03secret Innovation lab in Dallas our
56. 2:05cameras are the first to be allowed in
57. 2:08this is where the company is
58. 2:09experimenting with the future of retail
59. 2:12you can get a 360 view of by simply
60. 2:15dragging this icon to rotate the product
61. 2:17we're constantly looking for new
62. 2:19innovations that would appeal to our
63. 2:20customer and really make the store come
64. 2:22to life in a different way it's blending
65. 2:24the virtual world with the real one from
66. 2:27displays that are activated when a
67. 2:28customer picks up a product to
68. 2:30interactive tables that work like a
69. 2:32giant iPad we 3D scanned a bride and we
70. 2:37printed her in the actual dress Scott
71. 2:40Emmons who runs the Innovation lab
72. 2:42beamed in remotely to explain a project
73. 2:44for the bridal salon we did some full
74. 2:46color figurines that Michael's holding
75. 2:49now we printed the dress as a flower
76. 2:51boss they created ceramic figurines of
77. 2:54actual Brides but back in the store the
78. 2:56memory mirror is solving one of
79. 2:58shopping's most important questions so
80. 3:01this allows you to cut out the question
81. 3:03of how does my butt look is that what
82. 3:05we're talking about you asked it I won't
83. 3:07answer
84. 3:08that however this Shopper did not have
85. 3:11to be asked what's the best part of this
86. 3:13for you the best part is being able to
87. 3:16see the full 360 you know like every
88. 3:19girl really does want to know does this
89. 3:22make my butt look big so any good man
90. 3:25doesn't need a mirror on the wall to
91. 3:26tell him the answer to that question is
92. 3:29always
93. 3:30H that's what for CBS This Morning Ben
94. 3:32Tracy San
95. 3:33Francisco excellent point sometimes only
96. 3:37one only one answer to that to that
97. 3:39question no but but that is a great idea
98. 3:41that's a great idea because how many
99. 3:43times do you take it off try it you
100. 3:44probably don't try on do you you walk in
101. 3:46and go there there there there there