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Higgsfield MCP + Claude Just Changed Marketing Forever! — Transcript

by Higgsfield AI · 3,069 words · 549 segments · language en · Watch on YouTube

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0:02[music]
0:19[music]
0:24[music]
0:26>> You might not believe it, but everything
0:27you've just seen was created using one
0:29command
0:30>> [music]
0:30>> in a single claw chat. Hi, I'm Adele. In
0:332026, over 80% of companies are already
0:36using AI for their marketing. Visuals,
0:38video see, commercials, all of it.
0:40[music]
0:41But, what does it really take to make a
0:43brand actually stand out?
0:45>> [music]
0:45>> Strategy. Instead of blindly creating
0:47random content that doesn't convert, you
0:49need an engine that knows what to make
0:51>> [music]
0:51>> and can run your marketing while you
0:53sleep. Think of it as your marketing
0:55agency in your laptop. And that's what
0:57Keytool MCP exactly is. Now, you can
1:00directly connect Keytool to whatever
1:01agent you're using. Claude, Open Claw,
1:04ChatGPT, [music] Hermes, Nimo Claw, and
1:07it becomes your content factory, all
1:09inside one chat. [music]
1:10How does MCP work? Well, the agent
1:13delivers the strategy, research, niche
1:15analysis, [music]
1:16trends, even content planning and
1:18publishing. And then Keytool generates
1:21the best-in-class content without you
1:23even prompting.
1:24>> [music]
1:24>> Now, you get a full workflow in a single
1:26place, creating hundreds of viral
1:28content in just a couple of [music]
1:29clicks. It handles everything from
1:31static visuals all the way to UGC and
1:34even professional commercials for your
1:35brand. The capabilities of Keytool MCP
1:38are pretty much limitless, but today
1:40I'll show you a full pipeline for
1:42creating one of the most viral and most
1:44importantly converting formats on the
1:46internet. UGC. [music]
1:48But before we start, let me show you how
1:49to set up MCP and a special skill I
1:51created to make this process [music]
1:53much, much easier. I left the links in
1:55the description. Make sure to download
1:56them and follow along. Okay, enough
1:58talk. Let's get into it.
2:00>> [music]
2:00>> All right, so let's set up the Hexafield
2:02MCP. For that, we go to Hexafield
2:04website,
2:05>> [music]
2:05>> uh open the MCP and CLI tab. Here, I'm
2:08going to copy the connector and [music]
2:09then open Claude or whatever agent
2:12you're using.
2:13Uh now here, you click the [music]
2:15settings and open connectors tab.
2:18This is where you connect your Claude to
2:19other websites and to add Hexafield MCP,
2:22hit [music] add custom connector and
2:25paste the link that you just copied.
2:26Two fields, that's all this is. Name
2:29[music] it Hexafield.
2:32Hit add. Now, it's going to ask you to
2:34connect and sign into your Hexafield
2:35account. And if you don't have a
2:36Hexafield account yet, the link is in
2:38the description. Go set it up. It takes
2:40like 30 seconds. And that's it. You're
2:42connected. Claude can now talk to
2:44Hexafield directly, generate images,
2:46videos, choose avatars, pull from your
2:49generation history, all without you ever
2:51leaving this chat window.
2:52>> [music]
2:53>> And before we start generating anything,
2:54we need to upload a custom skill called
2:56Hexafield Content Factory. And this is
2:58the brain of everything you're about to
3:00see. It tells Claude exactly what to do,
3:02in which order, and at what stage. It
3:05divides the process into four stages.
3:07Stage one is research. It searches for
3:09what's trending in your niche, finds
3:11viral content, identifies what's
3:13converting on social media right now,
3:15and [music] synthesizes everything into
3:17a brief. Stage two, it builds the
3:19content plan, a document with every
3:21format, every hook, every platform,
3:24sequence by day. Stage three, it
3:26generates [music] everything. Videos
3:28through Hexafield Marketing Studio,
3:30images through GPT image two,
3:32>> [music]
3:32>> with per batch permission gates, so
3:34you're approving as it goes, not just
3:35watching credits disappear.
3:37>> [music]
3:37>> And stage four, it connects to meta ads
3:40and schedules the content directly into
3:41your campaigns.
3:42>> [music]
3:42>> Now, let's install it.
3:44So, first, download the skill from the
3:45link in the description. And once you
3:47have it, go to Claude.
3:50Here, click customize,
3:52>> [music]
3:52>> skills,
3:54this plus button, create skill, and
3:56upload skill.
3:57And just drag and drop the file from the
3:59description.
4:00>> [music]
4:00>> And that's it. We have the MCP, we have
4:02the skill. Now, we can actually start
4:04building something.
4:06All right, we'll start by invoking the
4:07skill. So, for that in Cloud, just do a
4:09slash, [music]
4:10uh HIXEL content factory, and enter.
4:14Now, it's going to ask us a bunch of
4:15questions. So, [music] the first one,
4:18yes, we have the MCP connected.
4:21Uh for the second one, we'll start from
4:23the beginning. So, stage one.
4:26Next, [music] let's choose Let's do 100
4:29videos.
4:31Now, here the Cloud starts thinking and
4:33taking all the information. Then, it
4:35asks for the product URL or an image.
4:38So, here I have an image for
4:40>> [music]
4:40>> the HIX juice. This is the product that
4:42we'll be using today. So, it's natural
4:44juice, uh watermelon, orange, and kiwi.
4:47So, I'm going to upload it and hit send.
4:49And that's onboarding done. Now, stage
4:51one, research. [music]
4:52So, what it's doing right now is pulling
4:54live data from the internet, TikTok,
4:56Instagram, YouTube, and figuring out
4:59what's actually viral right now in your
5:01niche. Okay, there it is. So, this is
5:04the viral content brief. It's got a
5:07trends table at the top,
5:09the competitors, brands that are killing
5:12it right now,
5:13uh the hook patterns that are working,
5:15and then 20 idea cards.
5:17>> [music]
5:18>> And the thing I want to call out, every
5:19idea card has a preset name, a setting,
5:22and [music] a system hook from HIXEL's
5:25actual pick list, duration, scene
5:27description, and the caption line. So,
5:30none of this is fluff. Every one of
5:32these is a real HIXEL recipe. I mean, I
5:34could hand any of them to the next stage
5:37and it would just make the video. Stage
5:38two, content plan. So, this is stage
5:41two. This is the production calendar.
5:44It's asking [music] for campaign
5:45details, but the smart thing is it
5:47pre-fills everything. Campaign name,
5:50auto derived, date range, 60 days.
5:53Flavors, all three checked. And preset
5:57breakdown, already calculated.
5:59So, it's already done the math. 100 UGC
6:01videos across five different formats.
6:04All right. So, that's an actual
6:05production document. 100 rows grouped by
6:08five formats. [music]
6:09Honestly, this is more thorough than
6:11what I'd hand a human producer.
6:13And now, let's move to the most
6:14interesting part of this video. Stage
6:16three, generate videos. So, this is the
6:19part where videos actually get made. And
6:21the way it works, it's not like I just
6:22fire 100 videos and burn all my credits.
6:25Before each batch, it's going to ask me
6:26for permission. So, I'm always in
6:28control.
6:29So, I'm going to start the first batch.
6:31Now, UGC is the most converting format
6:33on the internet right now. It doesn't
6:35look like an ad, and that's exactly why
6:37it works. Real people, real reactions,
6:39real settings, and the range is
6:41limitless. Street interviews, product
6:44reviews, unboxing, and a lot more. Every
6:46single one of those is a different entry
6:48point into your brand. And that's why
6:50we're generating it at scale.
6:52And it starts with street interviews.
6:54Okay. So, 20 videos are all generated.
6:57Let me actually pop over to the Hixxa
6:59website and watch these full screen.
7:01>> Hey quick, the last person I talked to
7:03said their whole summer personality is
7:04basically just citrus. Does that mean
7:06anything to you?
7:06>> personality is citrus?
7:08>> Here, try this first. Then answer.
7:14>> Okay, yeah. Hixxa, that's the whole
7:16personality.
7:17>> All right, let's see.
7:19>> [music]
7:20>> Summer citrus vibe.
7:21>> Their whole personality is citrus?
7:23>> Here, try this first.
7:24>> Okay. So, the bottle is correct. The
7:26text is consistent.
7:29>> Okay, yeah. Hixxa, that's the whole
7:31>> It's pretty genuine reaction.
7:33I mean, I'm sold. I would buy this
7:34bottle. All right.
7:36So, the next one we're rating the
7:38watermelon one.
7:39>> Hey, sorry real quick. Can you rate this
7:41out of 10 for me?
7:42>> Hey watermelon juice, I've never
7:43actually tried this. Okay, hold on.
7:48Okay, that tastes like actual
7:50watermelon, not like syrup, like the
7:51real thing. Honestly, 9 out of 10. Where
7:54do you even get this?
7:54>> For me?
7:55>> Okay, again the bottle is consistent.
7:58Pretty genuine reaction.
8:00My only issue is how tiny the sip was.
8:03It's like that one CEO taking a bite of
8:04a burger, if you know what I mean. But
8:06overall, this is fantastic. Let's watch
8:08the next one.
8:09>> Drink this whole bottle in one gulp, you
8:11win $100 cash. Hey orange juice, one
8:13shot. You in?
8:21>> Done.
8:21>> Woah, nice.
8:22>> Honestly, I do it again just for the
8:24juice.
8:24>> All right, so the next one is a
8:25challenge. Let's have a look. Again, the
8:28bottle is consistent.
8:32Wow.
8:34That's impressive.
8:35>> [music]
8:35>> I'd definitely throw up if I tried that.
8:37All right, this works. Let's check the
8:40next one.
8:41What would you do for a bottle of Hig?
8:44>> I'll sing.
8:44>> Go.
8:45>> Ah.
8:53100% natural, no added anything. That's
8:55Hig.
8:56>> All right, it looks like we have another
8:57challenge.
8:59Let's see.
9:03Oh man, I'm cringing just watching this.
9:07But it feels real. I mean, the people in
9:09the background.
9:10Um the bottle looks great.
9:13And I love the chuckle at the end. This
9:14is fantastic. All right, now let's watch
9:16one more.
9:18>> Okay, the last person said their morning
9:21routine is just vibes. So, what's yours?
9:25>> Honestly,
9:27it starts with this. Hig orange juice,
9:29100% natural, nothing added. That's the
9:32whole ritual.
9:33>> All right, another interview. This one
9:35is in the car.
9:36>> morning routine is just [music] vibes.
9:38>> So, what's yours?
9:41Honestly,
9:42it starts [music] with this. Higg orange
9:44>> Yeah, I mean that looks great.
9:45>> Nothing added. That's the whole ritual.
9:47>> This This format is pretty popular on
9:49TikTok and Instagram. Um rich people
9:53reviewing products. I mean,
9:55if he buys this product, why shouldn't
9:57you? I'm sold. Now, the most powerful
9:59point about this workflow is that based
10:01on the research Claude did, he chooses
10:03not only the presets from Marketing
10:05Studio, but also which [music] hooks and
10:07which settings fit the best for our
10:09videos.
10:10All right. Now, let's approve the next
10:11format. So, you just see unboxing.
10:14Okay, our 20 videos are ready. Uh again,
10:17back in Keith field, let's have a look.
10:19So, here's the first one.
10:22>> Today, we're unboxing the Higg's Summer
10:24Fresh Collection. Watermelon, orange,
10:27kiwi, 100% natural glass bottles, each
10:30one with its own little fruit tag. The
10:31packaging alone is giving.
10:34Still don't know where this came from.
10:36>> All right. So, here's our unboxing.
10:39Also, invented the box for us.
10:41Let's see, the bottles look great.
10:44Uh we even got the little fruit tags
10:46acknowledged and the banana. This is a
10:49pretty common practice in hooks. You add
10:51a random object to keep the audience
10:53engaged. All right. Let's watch the next
10:55one.
10:57>> Okay, three flavors. They sent all
10:59three. Look at this bottle.
11:02It's cold. It's glass. It actually feels
11:04like something.
11:07Yeah.
11:08That's just fruit. Higg's Summer Fresh.
11:10I get it now.
11:11>> All right.
11:13>> [music]
11:13>> Again, same box. It's consistent with
11:16the previous video, which is very
11:17important.
11:18All right. So, we got the watermelon.
11:20>> [music]
11:23>> Okay, she likes it.
11:25>> [music]
11:26>> Yeah, this is a very genuine review.
11:28We've got the unboxing, the full
11:30experience.
11:31Um this could be run as target ads right
11:33now.
11:35Again, same idea for most of these
11:37videos, so let's move to the next
11:38format.
11:39>> [music]
11:40>> And for that, it'll be UGC product
11:42review.
11:43And I'm just going to approve.
11:45Okay, our batch is ready. Uh, let's head
11:47over back to Higgs Field and watch the
11:49first one.
11:53>> Higgs Kiwi has been my 3:00 p.m. thing
11:55for 2 weeks straight. It's 100% natural.
11:58You can actually taste it.
12:00Not sweet in a fake way, just clean and
12:03bright. Summer Fresh is genuinely the
12:05right name.
12:06>> All right, so we got the product crush
12:07hook to grab the viewer's attention.
12:10And then we have our review.
12:15Yeah, and these cuts between uh,
12:17different shots are very common for UGC
12:20videos.
12:21Yeah, this is an A+. This looks
12:23fantastic.
12:24>> [music]
12:24>> Um, pretty realistic. Uh, casual setting
12:27in the background.
12:28All right, let's watch the next one.
12:30>> Okay, first time at Hig World, let's go.
12:32Watermelon, classic. Look at the color.
12:38>> [sighs and gasps]
12:39>> Okay, that's actually crazy good. The
12:41kiwi one looks wild. Getting all three.
12:44Obviously.
12:45>> All right, so the next one is a product
12:46review in a store.
12:48It's pretty nice.
12:51So, the text [music] is consistent
12:53not only on the bottles, but also the
12:55shelves in the background, which is
12:57>> [music]
12:57>> very impressive.
12:59And he's getting all three.
13:02This is probably my favorite video out
13:04of all of these. This feels very
13:06genuine, and if I saw this
13:08>> [music]
13:08>> on TikTok or Instagram, like
13:10I'd feel the need to go and buy these
13:12bottles.
13:13All right, let's watch the next one.
13:16>> Watermelon, fruity, light.
13:19Goes down easy.
13:21Orange, though. That one actually hits
13:23different.
13:25Kiwi's clean, really fresh. Orange is
13:28winning. Hig summer fresh, that's the
13:29one.
13:30>> All right, so another product crash
13:32hook, this time with the bottles. In
13:342026, everyone's attention span is very
13:36short, so it's crucial to get or to grab
13:39everyone's attention early on. And this
13:41does just that.
13:43Now she's reviewing all three flavors.
13:46>> [music]
13:46>> And orange is the winner, obviously.
13:49The text is consistent.
13:51Yeah, that's a great video.
13:53Um
13:54I don't think there's a point in
13:55watching the other ones. Let's move to
13:57the next format. All right, the next one
13:58is UGC entertainment. Let's approve it.
14:02All right, so our videos are ready.
14:04>> [music]
14:05>> Again, let's head over to Higsfield and
14:07watch them full screen.
14:08>> Okay, blind taste test, three Hig
14:10flavors. I can't see anything. First one
14:15Wow.
14:17Second, stop, that's amazing. Third
14:20Oh MY, THEY'RE ALL SO GOOD. I cannot
14:23choose.
14:23>> All right, so the first one is a blind
14:25taste test.
14:27Um [music] we're starting off with the
14:29watermelon.
14:31Okay, she seems to like it.
14:33Now orange.
14:36And kiwi.
14:38I'm sure you've all seen this format
14:40before on TikTok or Instagram. It does
14:42tend to go uh pretty viral.
14:45I'd be pretty happy posting this for my
14:47brand. All right, let's watch the next
14:49one.
14:52>> Okay, did that just actually happen?
14:54Anyway, this is Hig 100% natural orange
14:58juice, and I've been carrying it
14:59literally everywhere. No sugar, no
15:01nonsense, just orange. That's it.
15:05>> All right, so we've got another viral
15:06hook, someone bumping into our creator.
15:10And now she starts talking about the
15:12bottle. I love the accent. [music]
15:17Yeah, that seems like a pretty genuine
15:19review.
15:21I'd be fairly happy with posting that
15:23for my brand as well.
15:25All right, now on to the final format.
15:27So, you do see ASMR.
15:29Uh, let's approve it. Okay, our final
15:31format is ready. Let's head over back to
15:33Heat Field
15:35and watch the first one.
15:50>> [snorts]
15:52>> All right, so for this one, the sounds
15:54are very important.
15:57Ooh, that's very satisfying.
16:00Look at that. Okay. As a previous
16:02bartender, I hate that she used her
16:04hands to put the ice in, but overall,
16:07this looks fantastic.
16:09Stage four, Meta Ads.
16:12Once you have all the visuals, the Skill
16:14plugs into the Meta MCP, which connects
16:16directly to Meta Ads. So, once your
16:18videos and images are ready, you can
16:20upload them and even analyze what's
16:22performing the best to adjust your
16:24content. And that's what I call the
16:26future of marketing.
16:27Stage five, cost breakdown. I said I
16:30would tell you the actual numbers, so
16:32I'm asking Claude to pull the full
16:34credit breakdown, everything we spent
16:35across all 100 videos.
16:37Uh, then calculate what the same scope
16:39of work would cost the traditional way.
16:42Here's what Claude came back with for
16:44the traditional route. So, even if I
16:46just cut every single corner, no agency,
16:48no videographer,
16:50>> [music]
16:50>> no creative directors, no editors, just
16:52hiring UGC creators direct off the
16:55marketplaces, Claude says that's still
16:57about $28,000
16:59plus six to eight weeks of managing 20
17:01different creators.
17:03And if I did it properly, UGC creator
17:05fees, videographer, creative director,
17:08editor,
17:09>> [music]
17:09>> agency overhead, for 100 UGC videos,
17:12fully planned, fully produced, ready to
17:14run,
17:1599 grand, almost $100,000. And here's
17:18what we spent on the AI side. So, 100
17:20videos came out to about 15,000 credits.
17:23That's about $900. Now, the choice is
17:26yours.
17:27And one more thing before we wrap,
17:29everything we just made was video, but
17:31your brand doesn't live on video alone.
17:33You still need the static side, like
17:34product shots, hero banners, ad
17:37creatives, the whole visual system that
17:39runs underneath the videos. And the best
17:41part, we don't even leave this chat. I'm
17:43telling Claude to switch to GPT image
17:462.0,
17:47pull from the same content plan, same
17:49product we already uploaded, and
17:51generate the full image pack. And check
17:53this out, no re-uploading, no
17:55re-explaining the brand. Claude already
17:57knows what Hick is because we've been
17:59building this whole campaign in one
18:01window. And just like that, the full
18:03visual system in just a couple of
18:04minutes
18:05with little to no work. So, that's it.
18:08Five stages, research, plan,
18:10>> [music]
18:10>> generate, schedule, and a cost report at
18:14the end that'll make you never want to
18:15call an agency again.
18:17I think I clicked
18:18>> [music]
18:18>> 20, maybe a bit more buttons in total.
18:21No prompts, no producer, no crew, no
18:24creator agency. Today, we focused only
18:27on one format, UGC. But there's so much
18:29more you can create using Kickstart MCP,
18:31commercial videos, hyper motion, every
18:34visual asset you need. So, let me know
18:36what you want me to cover in the next
18:37episode. If you want to try MCP
18:39yourself, both the skill and the link
18:41are in the description. And as always,
18:44if you found this video helpful, hit
18:45that like button, subscribe, and I'll
18:47see you guys in the next one.

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