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He Makes $100K/Month With Rank & Rent (AI Proof) — Transcript

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0:00Welcome back to another edition of AI
0:02rabbit holes. This is a video series
0:04where we go down the endless amount of
0:06rabbit holes in artificial intelligence.
0:08And today I'm happy to have on Kyle the
0:10website landlord who runs a lot of rank
0:13and rent local SEO businesses doing I
0:16believe around $100,000 a month renting
0:19lead flow to local service businesses.
0:21So Kyle, I heard your episode on the
0:23Chris Corner podcast. I was on there
0:25myself. I wanted to get you on this
0:27podcast. Appreciate your time here.
0:29>> Of course, man. Happy to be here. I was
0:31glad you reached out. I can't believe
0:33the
0:34the reaction Corner's podcast had. I
0:36didn't even know how big he was until he
0:37invited me on and I'm just like, "Holy
0:39moly."
0:40>> I felt that same reaction. I don't know,
0:42you know, you probably got a bigger one
0:43than I did, but I was blown away by the
0:44response to my episode there.
0:46>> I literally went to go drop my dog off
0:48at um my dog watcher cuz we went on a
0:51cruise. We had to have my my dog
0:53watching my
0:54dog watcher, he was like, "Kyle,
0:57I literally saw you on the Corner
0:58Office. We have to talk about this." And
1:00I was like, it's crazy.
1:02>> It was crazy, dude. I had random family
1:03friends reaching out to me saying they
1:05saw me on this. I was like, I couldn't
1:06believe his distribution, but it was
1:08unbelievable. But anyways, the topic
1:10today we're going to be covering is kind
1:11of this rank and rent local SEO business
1:14model, right? And I could talk about
1:16local SEO and SEO in general forever
1:19here. But let's just get right into it.
1:20Like what exactly is a website landlord
1:23or rank and rent, I guess you could call
1:25it, and how is this different from just
1:26your typical marketing or SEO agency?
1:29>> Okay, so rank and rent, I do encourage
1:32everybody to check out the Corner Office
1:33podcast as well for a double-down
1:35response, but I'm going to try and
1:36recite it just as well as I did there.
1:38So basically uh website landlord is
1:42somebody who, let's say you're just
1:44bored one day and you're a computer
1:45science student and you're going to
1:46build out your first website ever, but
1:48you need something to build a site
1:49about. All right? So you're going to
1:50build a site for tree services in
1:53Savannah, Georgia. And you build this
1:55site and you get it ranked on the page
1:57one of Google, and you start seeing it
1:59gets a lot of traffic, and you put a
2:00phone number on that website and starts
2:02getting a lot of phone calls, but you're
2:04not a tree service guy. You just built a
2:05website, put it out there, and Google
2:07has for some reason
2:08developed an affinity for your site and
2:10put it on the top of page one, right?
2:12>> And that's not random, either. There's a
2:14science behind that.
2:15>> Exactly. There's I'm I'm giving a basic
2:17example so people could visualize the
2:19model. Well, now you have this website
2:21that's on page one of Google for tree
2:23services Savannah, and it's getting a
2:24bunch of calls, but you're not a tree
2:26service guy. What do you do? Well, I
2:28would recommend you call up a tree
2:30service company in Savannah Savannah,
2:32Georgia, and say, "Hey, I got this
2:33website. It's getting a ton of phone
2:35calls for tree services in Savannah.
2:38Maybe you could take a free trial of it
2:39and try out for 7 days and see what it's
2:42like." And so, you hook them up to the
2:43calls for 7 days. They get a bunch of
2:45leads. At the end of 7 days, you call
2:46them up, and you're like, "Hey, how did
2:48that trial go? Did you get a bunch of
2:49jobs?" And he's like, "Yeah, I closed
2:51like three different jobs. What what do
2:52we have to do to keep this going?" And I
2:54pitch them a $1,000 a month or something
2:56along along those lines. If they agree,
2:58I take their credit card information,
3:00and that's when this becomes completely
3:02passive because the website just sits
3:04there because you're in a
3:06low-competition city and niche, and the
3:08website stays there at the top, and the
3:11calls are automatically flowing to your
3:12client, and they're just paying you
3:14every month to take all that call flow
3:15your website generates.
3:17>> Yeah, and obviously you need to put in
3:18the work up front. There's a lot that
3:19goes into this with content and
3:21citations and other forms of backlinks,
3:24but like when it comes to picking a city
3:26and a niche to go after, that'd be the
3:28first question here. How are you doing
3:30this? Are you looking at search volume?
3:31Are you using AI to help you? Like how
3:33are you finding these demand gaps?
3:35>> So, there's like a whole sheet you kind
3:38of fill out that has all these different
3:39criteria. You're looking at domain
3:41authority. You're looking at trust flow,
3:44but the Okay, let me just reverse there.
3:46This is where how you dig into it. So,
3:48you'll have a whole sheet where you pick
3:49a bunch of different niches and cities
3:51that pique your interest, right? And
3:53then you start going to some of these
3:56searches like
3:58tree service in Savannah, right?
4:01So, you'll
4:03you'll
4:04once you get that search result live,
4:06you'll look at the top three results.
4:09And you'll look at spot number one and
4:11be like,
4:12"Okay, let's You're basically sizing up
4:14the competition. You're looking at site
4:16number one. You're like, okay, what are
4:17their scores like, their backlinks,
4:18their trust flow, their domain
4:20authority, their how much content do
4:21they have? Does their Does their website
4:23look like it has a good amount of
4:24pictures? Are their headings properly
4:26structured?" Just basically sizing up uh
4:30how
4:31like sizing up how strong the
4:33competition is, right? You do that for
4:35the top three sites in each market that
4:37you peruse, and then you narrow it down
4:38to the easiest targets because you're
4:40going to find so many niches and cities
4:43where the competing sites
4:45like they they seem like they were built
4:46back in 2005 and they haven't been
4:48touched since, and you could go in
4:49there, do 10% better than them, and
4:52you're knocking them out of the park
4:53forever. Because most of these small
4:55businesses in a lot of these smaller
4:57cities with like 100,000 population or
4:59less or something,
5:00you know,
5:01a lot of them are are people with a
5:03pickup truck and a tool belt, and they
5:05don't know how to do SEO themselves, and
5:06they don't have the money to gamble on
5:08some marketing company for 1,500 bucks a
5:10month who can't promise any results.
5:12>> And 1,500 bucks a month is on the lower
5:14end, right? I mean, you're talking 3, 5,
5:1610 grand a month for a lot of these
5:18agencies. You know, and I look at niches
5:21like tree removal or septic is one that
5:23I've had a little success with here as
5:25I've spun this up. Um but we're not
5:27going after like plumbing and HVAC and
5:30roofing, right? Because those are eaten
5:32away by private equity with millions of
5:35dollars invested in marketing. And so, I
5:36think there's a there's a good science
5:38behind what exact niches we're going
5:40after here.
5:41>> Well, I want to say first of all,
5:42roofing and those those niches, those
5:44obvious niches, they're not like
5:46off-limits. They're just a little bit
5:48more difficult, right? And some cities
5:50they're not much more difficult cuz
5:52there's so many cities across the US
5:53that you could do this in and you know,
5:55it's just about the competition level,
5:56right? But typically, if you're trying
5:58to get into personal injury lawyer in
6:00Los Angeles,
6:01good luck, you know, cuz the personal
6:03injury lawyers are spending like $50,000
6:05a month on their marketing team and
6:07you're competing against that. So, we're
6:08going after
6:10gutter installation,
6:12um
6:13epoxy floors, popcorn ceiling removal,
6:16junk removal, stuff like that, you know,
6:18where
6:19you know, you're not competing against
6:20major corporations, right? And a lot of
6:23these businesses are still, you know, a
6:24couple million, five, 10 million dollars
6:26in million dollars in revenue every
6:28year. A lot of people don't realize
6:30that. Some of them just get comfortable
6:32cuz they built their business off
6:33referrals and they never really invested
6:35into their online presence. But if I
6:36show up knocking at the door saying,
6:38"Hey, I could send you an extra 20 calls
6:40a week," they're not going to
6:41necessarily turn that down.
6:43>> Yeah.
6:43>> You know?
6:44>> Let's talk about the actual SEO strategy
6:46behind this, right? Like what's the
6:4880/20 of content and backlinks and what
6:51actually moves the needle here just on a
6:53high level?
6:54>> So, it all starts with doing that
6:56competition research, right? Because
6:59it's really going to be determined by
7:01how easy the competition is, right? If
7:04the competition's pretty weak and you're
7:05doing junk removal in like Orem, Utah
7:08like I used on the other podcast,
7:10I mean, I didn't do my research on that.
7:12Let's just assume it's really weak
7:13competition.
7:15The majority the 80% is really going to
7:17be content and backlinks. And to
7:19elaborate on that, content is just about
7:23the words on your website are not for
7:25your customer or they shouldn't be at
7:26least. So many business owners go and
7:29write up the content on their website
7:30thinking, "Oh, what am I going to say
7:32here so my customer will purchase from
7:34me, right?" Well, that's the wrong way
7:36to go about it cuz no one's reading your
7:38content. If you have a tree service
7:40company, no one's reading the words on
7:42your website, right? They might read one
7:44sentence and find the phone number and
7:45call.
7:46>> You're trying to capture search intent.
7:48That's the end of the day.
7:49>> Exactly. What you are designing the
7:51words on your website for
7:53are is to
7:56convince Google or clearly explain to
7:59Google's algorithm, its little robot
8:01that's crawling the internet at
8:02lightning speed,
8:03it's your job with those words to
8:05clearly show Google what it is you do
8:08and where it is you do it. All right?
8:11And you'll see on my all my sites it's
8:13very blunt and clear. It's New Orleans
8:16auto glass repair, New Orleans
8:18windshield replacement in New Orleans.
8:20I'm just so abundantly clear so Google
8:22has no issue figuring out where to sort
8:24me.
8:24But then Google has to determine whether
8:26they could trust my information or not.
8:28And the way they determine that
8:30is with something called backlinks.
8:32Backlinks are links on other websites
8:35that link back to mine. And there's many
8:38different ways you can go about it. Most
8:39people when they first hear that they
8:40think, "Oh wait, so I have to go call up
8:42a bunch of website owners and ask them
8:46to put a link on their site or
8:47something? No." And there's also
8:49higher-level strategies where people
8:51shoot out emails in in mass to other
8:54websites to get like a guest post on
8:56their website so you can get a link on
8:57it. We don't do any of that, all right?
8:59Because we're doing low competition SEO.
9:01There are two main two main strategies
9:03that we do. First of all,
9:05I think a lot of people here are aware
9:07that I have a private community of
9:09students that I teach this to
9:11>> You don't have to give all the secrets
9:12here, you know, Kyle. We're going to
9:13talk just what local citation links and
9:15and just stuff like that. Kind of
9:17>> Yes, that that's part of it, but to be
9:19honest I think it's maybe 5 to 10%. I'll
9:21I'll touch on that, but I want to talk
9:22about the backlinks real quick. The
9:23thing is, um,
9:25there are two main ways to go about back
9:27linking. It's number one is you can get
9:29links from within the private private
9:31community that you join and any one you
9:32choose. And students share links with
9:34each other on their site, right? That's
9:36an easy low-hanging fruit way to go.
9:38But,
9:39the method I've used primarily
9:41throughout my time doing this is the
9:43copycat method where, basically, I could
9:45use a tool like Ahrefs or Mangools, and
9:47I could look up the backlinks of any
9:50competing site in any city across
9:51America. So, if I'm doing tree service,
9:53I can go look up a tree service company
9:55in Houston, Texas, look at the backlinks
9:58they have on their website, scan through
10:00them, and find ones that can be free and
10:02easy to get myself. It could be a blog
10:04comment. It could be a directory site.
10:07It could be, you know, there's a variety
10:09of different ways to get to get a link
10:11on another site. And the thing is, lots
10:13of people will say, "Oh, those don't
10:15work." They do work in low-competition
10:18SEO. In low-competition SEO, you don't
10:20need prime primo CNN and Forbes
10:23backlinks. You just need some activity.
10:25Google just wants to see that someone
10:27knows who you are.
10:29>> And you brought up a really good point
10:30there, low-competition SEO, right? Most
10:33SEO advice we hear are from people
10:35trying to compete nationally for
10:37top-of-funnel keywords. That is a
10:39completely different ballgame when
10:41you're trying to outrank Joe Bob and
10:42Steve, I think was the analogy that you
10:44used on the other podcast. Completely
10:46different. I can't stand that when
10:48people try to act like SEO is just this
10:50one thing. Local low-competition SEO is
10:54such a different game than highly
10:56competition national SEO in any niche.
11:00>> I saw so many comments on on those posts
11:02saying, "Oh, well, Google does updates.
11:04This doesn't work anymore." I don't even
11:06look at Google's updates. I don't care.
11:09Google's updates primarily affect
11:13massive affiliate sites or massive
11:17um massive blog sites. You know, they're
11:19they're they're focusing on these giant
11:22mega sites that are spamming the
11:23internet, right? These these big
11:26updates, Google doesn't care about
11:28rolling out an update that affects junk
11:30removal guy in Savannah, Georgia,
11:32because they're not making any money
11:34there.
11:35You know where they're making money? On
11:37personal injury lawyer ads. They're
11:38making money on, you know, their
11:41carousels where they show sell products
11:44and, you know,
11:46kitchen appliances and all that type of
11:47stuff, right? So, they don't want
11:49anything interfering that. When when you
11:50have a site that's ranking for auto
11:52glass repair in New Orleans, they're
11:53making barely any money off ad space
11:56there. So, they're not sitting there
11:57trying to shake things up like crazy.
11:59That's their focus.
12:00>> And that's one of the big takeaways I
12:01hope people watching or listening to
12:03this takeaway is just that big
12:05competition gap in local service SEO
12:08versus national SEO. But one thing that
12:10we talked about before the podcast
12:12recorded here, Kyle, is as AI continues
12:15to infiltrate the SERPs, right? We have
12:17Google AI overview. We have AI mode,
12:20which in my opinion, they're going to
12:21try to default a lot of queries to AI
12:23mode. But how is this going to work with
12:26what you're doing on a rank and rent
12:27level? I know local SEO is different
12:30with map packs and local search intent
12:31and competition. But in my mind, I feel
12:34like Google is going to slowly but
12:36surely kill the blue links, not all the
12:38blue links cuz they need money from ad
12:40revenue, but slowly but surely kill
12:42those blue links and have, I guess, more
12:44greater AI SERP real estate. It's kind
12:47of what I'm thinking here. But what is
12:48your response to all this?
12:50>> So far,
12:52AI has only helped us. And because all
12:55of our sites, people who've been doing
12:56this for a while, there's your sites are
12:58already ranking and Google's just
12:59pulling the information from the
13:01standard SERPs and moving them into
13:03Google AI. I haven't changed my strategy
13:06to adapt to AI cuz it hasn't been
13:08necessary, right? Everything we've been
13:10doing is working just as well because
13:11Google's been working for the past 30
13:13years at developing a criteria for how
13:17to select a business to be at the top of
13:19page one.
13:20And their AI, Gemini, is going to defer
13:24to all that 30 years of hard work. It's
13:25not like the AI all of a sudden is
13:27getting to like go out into the real
13:28world and use the businesses and make
13:30better calculations. All they know is
13:32what's on your website.
13:34So, we're going to continue giving
13:35Google what it wants to see to show up
13:38in the AIs. All right? And Google wants
13:41to see what their algorithm interprets
13:44as quality content and trusted content
13:47at the end of the day. All right?
13:48>> Length and content. What it always comes
13:50down to. So,
13:51>> If you have a big mistake that people
13:54make is is thinking that oh, well, I
13:56have to make my site the expert at auto
13:58glass repair. No.
14:01You want your site to be the expert at
14:03auto glass repair in New Orleans. You're
14:06the specialist of the
14:08nuances
14:10about auto glass repair in New Orleans.
14:12So, our sites will have content about
14:14New Orleans. You'll have content about
14:16certain streets and certain crimes or
14:18something that happened that
14:20is just becoming a very local, niche,
14:22and city relevant site that Google's
14:24algorithm seems to like.
14:26>> And AI is making that process so much
14:28easier as it can scrape literally any
14:30directory, any site, anything available
14:33online, and you can respin that with
14:35some context and skill markdown files
14:37and create hyper-focused pages that then
14:40Google thinks that you're a local expert
14:42in this city in this particular niche.
14:44It's pretty cool what you can do with AI
14:45now.
14:46>> Yeah, exactly. We
14:48we spin up content on AI with very
14:49specific instructions. Back when I first
14:52started doing this business model, I
14:53used to have to pay um a content writer
14:56$25 per 500 words and it would take him
14:5910 days to deliver it, right? Now, if I
15:02give
15:03AI ChatGPT very specific instructions,
15:06uh I could have content in seconds, as
15:08we all know, right? And it also helps
15:10with your market research, you know, how
15:11to price things. It's all around super
15:14helpful tool. There's lots of people who
15:16are afraid of like, oh, AI is going to
15:18ruin this business model or something
15:19like that.
15:20Just follow the money, all right?
15:22Google's 50% of Google's total company
15:26revenue is local service ads.
15:29We are providing the television shows
15:32for those commercials. So, when you look
15:35at the search results of Google,
15:38the top section with the ads, those are
15:41the commercials.
15:43But, what people are coming to Google
15:44for are what we're showing right below
15:47the ads. We're the television show,
15:49those are the commercials. And if with
15:51Google doesn't have us,
15:53they don't have any platform to sell on.
15:55You see what I mean?
15:56>> Yeah. No, I completely agree with you.
15:57And I think one thing that is, I guess,
16:00misspoken about GEO, AEO, LLMO, you
16:04know, whatever it's called now, insert
16:05new acronym of the week it seems these
16:07days. One thing that's really
16:08misinterpreted here is that Google or
16:11when ChatGPT, Claude, Gemini, and all
16:13these LLMs, when they're retrieving
16:15their answer for a particular query, one
16:17of the top things they do is actually
16:19retrieval of real-time Google search
16:21results and real-time Bing search
16:23results. So, if you're not already
16:25mastering the traditional SEO
16:27fundamentals of trying to show up on
16:28Google or Bing, you're already shooting
16:30yourself in the foot if you're trying to
16:32do like these black hat secret AEO GEO
16:35tactics that you saw on a social media
16:37post somewhere. It just doesn't work
16:39like that. And a lot of people just
16:40don't get that.
16:41>> I will say the one way I see AI
16:44affecting um SEO in general, it opens
16:47you up it it opens up more long tail
16:50searches. Cuz now all of a sudden people
16:52feel emboldened to be like, okay, well,
16:54I don't want to just type in roofers
16:56Houston right now.
16:58I want to search
17:00I'm looking for a roofer who specializes
17:02in uh Spanish tile roofs, and is
17:05affordable,
17:05>> Right.
17:06>> and they're you know, um
17:08you know, they're they're licensed and
17:11insured and all this, right? You can put
17:12in all this criteria, and the AI will
17:14maybe deliver you an accurate result.
17:18But,
17:19the reason that's great is because we
17:21could just go to our websites and just
17:22start making them a bit more fleshed
17:24out. And it's not that hard to make
17:25sites fleshed out anymore, especially
17:27since we have AI to whip up content for
17:28us. So, I'm going to make sure my site
17:30has content about red tile roofs,
17:32shingle roofs.
17:34Um it's going to use the word affordable
17:35a lot in the content. It's going to use
17:37the word licensed and insured a lot on
17:39the on in the content. I'm just going to
17:41put as much content on the site to cover
17:43all my bases. And at the end of the day,
17:46there's no way you can cover every
17:48single search long-tail search that
17:50people are going to do. And I want to
17:53re-emphasize this. I don't know if I
17:54said this already.
17:55People are worried like, "Well, how are
17:57you supposed to rank for all those
17:58different variations?"
18:00I don't care to. I don't want to. I'm
18:03not My goal isn't to get all the leads
18:06in the market. My goal is to capture 1
18:09to 5% of the daily demand for that
18:12service so that I could forward it to my
18:14business owner who pays me a flat fee a
18:16month. My business owner
18:18isn't expecting 100 calls a day for his
18:20$1,000 a month fee. If I send him one to
18:23three calls a day, he's overjoyed to pay
18:26me that $1,000 a month. So, don't stress
18:30out. You don't have to be the best. You
18:31don't have to worry about optimizing to
18:32the fullest. This is a business model
18:34where it's like we're just taking a
18:35scrap of the pie, and that's enough.
18:38You know.
18:38>> mentioned this as passive now as time
18:40goes on. I guess how often are you
18:42coming in here and updating these sites
18:44if the updates are warranted?
18:46>> So, when I was first starting out, I
18:47would go back and look at my rankings
18:49every single day, right? I was like, "Oh
18:51my god, I moved from spot one to spot
18:52two. What am I going to do?"
18:54I don't look at my rankings at all
18:55anymore. I I I look at my call volume.
18:58That's all that matters.
18:59>> You're using CallRail, right?
19:01>> Yes, CallRail. So,
19:03I have plenty of sites that are ranking
19:05in spot four or five, and they're still
19:07getting 50 to 80 calls a month, right?
19:11And
19:12and it's it's So, it's like I don't care
19:14if I'm not number one. All I care about
19:16is if the calls are flowing. If I see
19:17the calls massively dropped off, which
19:20is a very rare occurrence,
19:22um then I'll go back and look at what's
19:24going on, right? And I'll do something
19:26to correct it. But 98% of the time,
19:30never going back to any of the sites
19:31I've ever built. Um my auto glass site
19:33that I showed in the other podcast, and
19:35I'll I'll show here as well if you want.
19:37Um that site, I built it 5 years ago.
19:40I haven't touched it. I haven't gone
19:43into the platform since I got it ranked.
19:45>> So, why don't we do that? Why don't we
19:47transition into New Orleans auto glass
19:49repair, I think is what the
19:51the rank and rent site was.
19:53>> All right. I'm going to type in, you
19:54know, is it fair to say that if
19:56somebody's looking for auto glass repair
19:57in New Orleans, they type in auto glass
20:01repair New Orleans? Is that fair a
20:03search?
20:04>> Yeah.
20:06>> Type that
20:06>> And we talked about this earlier, too.
20:08I'm surprised Safelite, right, isn't in
20:10the mix here because when I think of
20:11auto glass repair, like Safelite has the
20:13monopoly in this space.
20:15>> Let's see if they're Yeah, they're down
20:16here, number four, right? So,
20:19about that, when you see something like
20:22Yelp or Safelite in the top spots of the
20:26search result,
20:28that's usually your first indicator that
20:30this is going to be low-hanging fruit,
20:31right? It's just one clue of many,
20:33right? The reason that is is because
20:36Google wants to show a local specialist.
20:39Google does not want to show Safelite or
20:42Yelp. Technically, they're competitors
20:44because they're generating leads for the
20:45same service Google's trying to generate
20:47leads for, right?
20:49But the reason they're showing them in
20:50the top spots is because they have
20:51nothing better to show. In comes us, who
20:54gives Google what it wants, and then
20:57we're outranking Safelite and Yelp very
20:59quickly. Because Google sees Yelp and
21:03Safelite as like spam sites. They're one
21:05site with a million pages just targeting
21:08every single city across America. Google
21:10would prefer to show a local business's
21:12site that gives the searcher the
21:14information he's looking for, the
21:16business he's looking for. I think I
21:17hammered that in clearly, right? So,
21:19what you'll see here is my site. It's
21:22ranking so well that it's pinned even
21:24above the map section over here, right?
21:27You Most people would think, "Wait,
21:29that's an ad." No, if it was an ad, it
21:31would say sponsored, right? No, I'm just
21:33ranking so well that I'm where Google
21:35would like to normally put the ad. So,
21:36you click here.
21:38Here's my site. All right?
21:39>> Nothing crazy.
21:41>> Nothing crazy. But, if you're looking
21:43for an auto glass shop, do you care?
21:45>> No.
21:46>> No, you want your auto glass guy's
21:48website to look like this, you know?
21:50>> And I always tell people that, you know,
21:51sometimes, you know, I do a lot of AI
21:53website landing page stuff, and some
21:55comment I'll get back sometimes for
21:56people is they'll say, "Well, this looks
21:58like it's AI." Or this and that, and
22:00it's like, here's the deal, guys. If I
22:02need to get my auto glass, you know,
22:03repaired, I don't care. I'm picking up
22:05the phone, I'm entering a contact form,
22:08and I'm getting a solution to the
22:09problem. I'm not sitting here analyzing,
22:11"Is this AI?" Or look at this website.
22:13No one cares about that.
22:15>> No one cares for these small local
22:17services. And And then here's the thing,
22:19maybe there are five people a month who
22:21do care, right? Who cares? Let them go
22:25off and call someone else. I'm still
22:26getting plenty of people to justify my
22:28client paying me. If you called up your
22:32personal buddy who's a contractor, and
22:34you call them and say, "Hey, I got five
22:35guys who want to do work with you."
22:37You're telling me that he's not going to
22:39want that?
22:40>> Yeah.
22:40>> No.
22:41>> So, how big are these sites? You know,
22:43are these, you know, five, 10, 20 pages?
22:45Like, talk about the architecture here a
22:46little bit.
22:47>> So, every site's going to be different.
22:49I mean, I I have sites that are one page
22:51and ranking number one, right? Cuz it's
22:53all about the competition level, like I
22:54talked about. So, this site I built out
22:57and fleshed out maybe like 10 pages
22:59total. I have location pages here, I
23:01have service pages, right? Very basic
23:03stuff, like windshield replacement,
23:05right? Mobile windshield replacement
23:07services in the New Orleans area. How
23:09could Google screw that up? They're
23:10going to know exactly what it is and
23:12where I do it.
23:13We are windshield repair and replacement
23:16We are a windshield repair and
23:17replacement service in New Orleans,
23:19Louisiana.
23:20You know, very clear, very
23:23uh to the point. But like let's look at
23:24some of these location pages cuz
23:25Metairie, if you're not familiar with
23:26New Orleans,
23:28Metairie is like the adjacent city to
23:30New Orleans. So my client services all
23:33these areas, right? Metairie and Kenner.
23:36So I click here, I have a whole page
23:37about windshield replacement in
23:39Metairie,
23:40right? Windshield cracks in Metairie,
23:42right? And look, look at this last
23:44paragraph. Metairie, Louisiana auto
23:47glass repair. And this This paragraph is
23:49just literally just adding more to the
23:51local relevance of my site. Says
23:53Metairie is known as the first suburb of
23:55New Orleans, Louisiana. It's located in
23:57the south shore of Lake Pontchartrain
23:58between the great city of New Orleans
24:00and Kenner. Metairie and Metairie is
24:02geographically separate from New Orleans
24:03by the 17th Street, blah blah blah. It's
24:06just like some in-depth info about New
24:08Orleans. So it adds to my local
24:10relevancy on top of my auto glass
24:12expertise. You see what I mean?
24:15>> And this is a proven formula, right?
24:16Obviously now you know what works. You
24:19can apply insert niche, insert city, and
24:22then just rinse and repeat same formula
24:24across the board.
24:25>> The most successful people I know in
24:27this space are people who know how to
24:29tap into that robotic mentality where
24:32it's like, "Okay, this worked. I made a
24:35thousand dollars off this.
24:37Don't reinvent the wheel. Just rinse and
24:39repeat whatever you just did over and
24:40over and over until you can't take it
24:43anymore and all of a sudden you're at
24:45$20,000 a month passive income."
24:47>> Yeah. And I want to go back If you can
24:48go back to Google search here, I want to
24:50do a live SERP check because I didn't
24:52tell you this part, but when I listened
24:53to your episode with Chris Connor, got a
24:55little inspired and wanted to try to
24:56build my own rank and rent website with
24:58some Claude code systems I have going on
25:00here. And so, one example that I did was
25:03a fake septic tank business in Des
25:05Moines, Iowa. So, septic tank pumping
25:08Des Moines, Iowa, you know, some related
25:10query to that. It's going to look a
25:11little different nationally probably
25:12than me actually living in Des Moines
25:14searching locally. Um but it's just
25:16desmoinesseptic.com. I think that's it
25:18right there in the middle of page one,
25:19yeah. I'm ranking for legitimate septic
25:22businesses and this was built with
25:24Claude code Cloudflare using the Astro
25:26web framework and GitHub.
25:28>> Beautiful.
25:29>> And the best part is I spent a couple
25:31hours building this. So, I saved all
25:33that context, saved it as a skill
25:35markdown file, and I can pump these
25:37sites out in literal minutes now with
25:39Claude Fable.
25:40>> That's amazing. Yeah, and and you know,
25:42the only reason we don't typically
25:44encourage like the students I I mentor,
25:47the reason I don't usually encourage AI,
25:49even though it's working here, is just
25:51because it's good to learn how to put
25:53together a site um
25:55in the specific criteria it takes to
25:58rank. Cuz sometimes when people use AI,
26:00it could just go off on its own and, you
26:02know, use strategies that don't
26:04necessarily work and you could spend the
26:05next three ones months not knowing why
26:08you're not ranking and you have to
26:10deconstruct it. But you also have an SEO
26:12background or marketing background
26:14>> Let's go to the blog section. I want to
26:16show you something pretty crazy about
26:17this that blew me away. If you click on
26:18the blog and if you click on the five
26:20best listicle, five best septic tank
26:22company. So, this is actually starting
26:24to show up in some AI search results. If
26:26you click on that, this is a 100% AI
26:28generated image. It took the logo that
26:30was AI generated, created a localized
26:33septic guy pumping that looks like Des
26:35Moines, Iowa, put that logo on the
26:37truck, and it's like this across the
26:39board for all images.
26:41>> So, tell me, I'm curious, how long has
26:43this been on page one?
26:45>> Uh I mean, I built it maybe a month ago
26:48and it took maybe a week, if that,
26:50probably to go to page one.
26:51>> probably See, this is the thing. Most
26:53people would go, "Oh, I'm going to build
26:54a site all about plumbing." But, you're
26:56doing septic, which is leads you could
26:58sell to a plumber, a specific
27:00>> a little over five leads so far. So, I'm
27:02just in the beginning stages of this.
27:04>> And think about it. Like, the reason
27:05this is working is because you niche
27:07down even further to reduce the
27:09competition
27:10to such a level to where you're going to
27:12be ranked quickly. It's all about the
27:14competition level. Normally, when people
27:16are joining our program, I tell them
27:17it's going to be like 3 to 6 months to
27:19land your first client, right? I don't
27:21want to over-promise and under-deliver,
27:23but opportunities like this happen all
27:24the time if you're willing to niche down
27:26to specific services. I'm curious,
27:28though,
27:29you have a phone number on here. It's a
27:31CallRail number, I presume, right?
27:32Have you gotten any calls yet?
27:34>> I have. I've gotten about five calls, a
27:36couple form submissions. [laughter]
27:38>> That is awesome, man. I am so stoked
27:41about that. And it's only going to get
27:42better. So, legit calls, you listen to
27:43them?
27:44>> Legit calls. A couple Angie's List and
27:46stuff like that, right? You know, you
27:47know the typical local calls like that,
27:49but
27:49>> Tell me, like, even right now, let's say
27:51you're getting five calls a week. Is
27:53that a fair estimate?
27:55>> Yes, I would say one or two a week just
27:57based on past results, but we'll keep
27:59this pumping.
28:00>> So, this is not really enough calls for
28:02a flat fee deal where this would be
28:04completely passive, but 100% you could
28:06call up a plumbing company and offer
28:09them a 10% commission deal or a per lead
28:12deal, and you're making money. I mean,
28:13maybe not as much as you would if you
28:15were pumping out the leads and you're
28:16number one and everything, but you have
28:19money right here, man.
28:20>> And I guess the takeaway is maybe I go
28:22into a more, I would say a bigger market
28:25than Des Moines, Iowa, and just rinse
28:26and repeat this template. That way
28:28there's more search volume, there's more
28:29demand, there's more intent, and then
28:31try to go
28:32>> too.
28:33>> That, too, yeah, of course.
28:34>> So, it might take a little longer, but
28:35the thing is, people get stressed out
28:37about these things maybe taking 3
28:39months, but you're not building a
28:40business here, you're building an asset.
28:43>> Yeah.
28:43>> All right? So, would you you
28:45if it took a year to build out a house
28:47that you were going to own forever and
28:48get like equity in have equity in for
28:51the rest of your life? No. Think of this
28:53the same way. You're going to spend two,
28:55three, max at most six months getting a
28:58site built and ranked and getting the
28:59most calls and then all of a sudden you
29:00have an asset for the rest of your life
29:02that could pay you 1,500 to 2,000
29:04dollars a month passively.
29:06>> All right, Kyle. So, now let's go just
29:08through some rapid-fire questions here
29:10to conclude this segment. First one I
29:12have for you, anyone who's watching or
29:13listening to this and they might think
29:15that this rank and rent model is
29:16oversaturated, right? Is that a good or
29:18a bad take?
29:20>> It it's it's an understandable take, but
29:22it's completely wrong. All right?
29:24I was worried about saturation back in
29:262019 when I first started this and it
29:28hasn't affected me once. There's some
29:31simple math you could do to make it
29:33clearer for you. So, there are thousands
29:36of niches, right? Can we agree on that?
29:38If I If I said there was like a thousand
29:39niches, would that be conservative?
29:42Right? Considering you have septic and
29:43think about all these other industries
29:44that have subcategories, right?
29:46There are Let's say there's a thousand
29:48niches, right? And then I want you to
29:51take into consideration that there are
29:54800 There are over 800 cities in the US
29:56alone that have over a 50K population
29:59size, right? If you go even smaller
30:01population size, there's even more, but
30:04there's over 800 cities
30:06that you could do this in.
30:08Then, take into consideration that you
30:11don't have to be the number one spot to
30:13be getting calls. You could be in the
30:15top one, two, three, four, five even and
30:18still be getting enough calls to sell to
30:20a business owner, right? So, let's
30:23multiply that uh
30:25800,000 pop 800 Sorry, 1,000
30:30different niches and then the 800
30:33different cities, that's 800,000. Now,
30:35take the 800,000 and multiply that by
30:38three, three different spots that you
30:40could be in on the front page to get
30:42calls. That's 2.5 million different
30:45opportunities to go after. And this
30:46business model that most of your viewers
30:48haven't heard of since until like a week
30:50ago to assume that it's saturated
30:53is kind of crazy. I don't think it'll
30:54ever be saturated because there's room
30:57for multiple people in every market. And
30:59not everybody is willing to put in the
31:01upfront work to get to this result.
31:03>> Completely agree. And I want to hear
31:05this response from you here. If you had
31:07to pick one niche, right? What is the
31:09most underrated home service niche that
31:11you think is still an opportunity right
31:13now?
31:14>> Um but it's not like it's completely off
31:15the radar. Some people know about it,
31:17but I've never seen anybody really
31:18attack it.
31:19This is a real thing. I have a friend
31:21who has a popcorn ceiling removal
31:23website. All right? You know popcorn
31:25ceilings are a little
31:26>> I think so.
31:27>> Yeah. The ceilings are like really
31:29drippy looking. It's like the paint
31:30never like fully dried and start gravity
31:32pulled it down.
31:33>> That's a niche of a niche.
31:34>> Yeah, it's a niche of a niche. It's a
31:36real thing. I have a friend who who has
31:38um a site for popcorn ceiling removal
31:40somewhere in Southern California. He
31:42gets a ton of calls, but there was
31:44literally a quote for $20,000 that came
31:47through it for a commercial building
31:49that wanted all the popcorn ceiling
31:50removed. All right? So there are niches
31:52like that that exist. I'm not saying
31:54it's the most underrated, but it's just
31:55one that I could think of right now. But
31:57there are these off-the-grid niches that
31:58most people don't think of. And and
32:00you'll probably learn of a lot of niches
32:01just listening to your podcast and
32:03Corner Office Podcast.
32:05>> Yeah, one thing that I've actually
32:07thought about lately. Hopefully no one
32:08steals this including yourself, but in
32:10Des Moines, Iowa, we've had a lot of
32:11issues with water. There's a lot of
32:13nitrates in the water and people are
32:15more concerned about water safety. So in
32:17my head I'm thinking maybe there's an
32:19opportunity for, you know, a local
32:21service business of clear clean water
32:24home installations of, you know, reverse
32:26osmosis systems and all these other
32:28stuff. So that's kind of the next idea
32:29that I've been thinking
32:30>> 100%
32:31that is a great idea. And don't worry
32:33about other people stealing it. I I
32:35there's so many opportunities across the
32:37to do that same thing. It's like why
32:40it's it's not even a concern. No no what
32:43Somebody else being in that same niche
32:45or city has never affected me
32:47whatsoever.
32:48>> Because they don't understand the the
32:49nuances and all the backgrounds and the
32:51experience that you have.
32:53>> Sure, but also
32:55you have to realize the search results
32:56change with every way you type in the
33:00search. Not everybody's typing in um
33:04and not everybody's typing in you know,
33:06towing
33:07uh
33:08towing Asheville. Some people are typing
33:10in best towing Asheville, affordable
33:12towing Asheville, to
33:14towing near me. And all those different
33:16variations produce different results. So
33:18just because
33:20you know, you're number one for towing
33:22Asheville doesn't mean that somebody
33:24else is number one for best towing
33:26Asheville or affordable towing
33:27Asheville. So there's space for all
33:29these different variations. It's it's in
33:31saturation level, whatever that word is.
33:35>> [laughter]
33:36>> Last question I have for you here, Kyle.
33:37Let's get your crystal ball out. You
33:39like let's say 5 to 10 years from now.
33:41Do you think this rank and rent model is
33:43still viable?
33:45>> 100%. I have new students freaking
33:48landing clients every single day. People
33:50who started 3 months ago. Without a
33:51doubt.
33:52I mean
33:53people are still using Google, you know,
33:55and yeah, some people are still are
33:56using Gemini, but as of right now all of
33:58our results are showing up in Gemini,
34:00right? My call volume, my total company
34:02overall call volume has not changed, all
34:05right? 100% this is viable for anybody
34:08wants to get started today.
34:10>> And you know what's funny about that? At
34:11Google I/O, I know this is biased, but
34:13they they had a study that said Google
34:16search volume actually increased over
34:18the past whatever, you know, 6 to 12
34:20months. So all this narrative about
34:22people are moving to chat GPT, they're
34:24moving to Claude, Perplexity, Grok for
34:26web searches. Like that's just not
34:27happening. Like I even see it in myself.
34:30I don't go to those platforms to do web
34:31searches.
34:32>> So, here's the thing. My theory, the
34:35reason they're seeing more activity is
34:36because they have those little AI
34:38snippets, right? Because now people know
34:40that if they search for something like
34:43best restaurants in Rome, Italy or
34:46something like that, or best best sites
34:47to see in Rome, Italy, they know they're
34:49going to get a little AI snippet that'll
34:50give them a quick answer. This So, that
34:51gets them in the habit of using Google.
34:54They're using Google for everything cuz
34:55they're constantly going there more
34:56often, they're more comfortable with it.
34:58Which in turn, as soon as somebody
34:59thinks they want a roofer, they're going
35:01to go to Google, too, where you're not
35:02really seeing those AI snippets for the
35:04local service stuff.
35:05>> Yeah.
35:06>> Right?
35:06>> Not to mention it's the default search
35:07engine on Siri, right? That's how they
35:09get a lot of their search traffic, too.
35:11>> [laughter]
35:11>> Um but anyways, Kyle, this is a fun
35:13conversation. I could talk about this
35:14forever, but appreciate you being here
35:16and where can people follow you online
35:17to learn more about what you're doing?
35:19>> Uh you can find me on TikTok at
35:21websitelandlord, and you can find some
35:23more information about my business model
35:25at rentlocalsites.com.
35:27Again, that's rentlocalsites.com.
35:29We have a whole page with some more
35:30information about how this model works,
35:33and we also have a bunch of videos with
35:35interviews of other people who are doing
35:36this model. All right?
35:37>> Yep, and I'll leave all those links in
35:38the description below, and I'll also
35:40repurpose this on ryandozer.com, so
35:42you'll get the backlink juice that comes
35:43from there, as well. So, Kyle, thanks
35:45again for your time, and thank you again
35:47to everyone for watching or listening to
35:48this edition of AI Rabbit Holes. Be sure
35:51to tune in again next time.

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