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He Got 6 Million Subscribers With Only 12 Videos — Transcript

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0:00My own teachers began using my videos in
0:02class, but they didn't know it was me.
0:04And the video is now at 110 million
0:06views. Edited on my phone and it cost
0:08less than my flight here today.
0:10>> What if one of the biggest differences
0:11between average content and breakout
0:14content has nothing to do with your
0:16camera?
0:17>> I believe that YouTube is just a
0:18storytelling contest. The people telling
0:20the best stories are the people getting
0:21the most views.
0:22>> What is the most overrated YouTube
0:24advice?
0:25>> Oh my god, posting consistently. I post
0:27three videos a year on random dates.
0:29Today
0:30>> I'm sitting down with Jaron Brower,
0:31better known as Doctor Plants. At 21
0:34years old, he's built an audience of
0:36nearly 6 million subscribers and
0:38generated billions of views from only 12
0:43videos.
0:45YouTube said that 20 million videos are
0:47uploaded every single day.
0:50Do you think it's too late to start
0:51YouTube or can you still get in the
0:53game?
0:54>> I think there has never been less
0:56competition. I think AI has made
0:59everyone's content exceptionally
1:00average.
1:01>> Whether you're a content creator,
1:02YouTuber, or business owner, you're
1:04going to learn valuable insights for
1:06coming up with better ideas, leveling up
1:08your production, even if you don't have
1:10a big budget, and storytelling secrets
1:13for holding viewer retention longer. And
1:15if I'm being real, this is genuinely one
1:18of the most valuable conversations I've
1:19had on content creation this year. Let's
1:22dive into it.
1:24Welcome to the Think Media Podcast, your
1:26go-to source for unfiltered YouTube tips
1:29for building a profitable channel and
1:31online business. Hey, if you're new
1:34here, we are bringing you interviews
1:35like this every single week as well as
1:37tactical tips. So, can you hit the
1:39subscribe button and you'll get more
1:41content like this? All right, let's dive
1:43into the conversation. So, you have 6
1:44million subscribers on YouTube. You
1:46clearly know what you're doing. What do
1:48you think is the biggest mistake that
1:50you see creators that aren't growing?
1:52What do you think the biggest mistake
1:53they make is?
1:54>> I think the biggest mistake most people
1:55make is they worry so much about
1:57creating the title and thumbnail and not
1:59enough about creating a story.
2:00>> Mhm. For me, I believe that YouTube is
2:02just a storytelling contest. The people
2:04telling the best stories are the people
2:05getting the most views.
2:06>> What is the most overrated YouTube
2:08advice that you hear people sharing?
2:11>> Oh my god, posting consistently. I post
2:14three videos a year on random dates. Not
2:16specific times, not because of oh it's a
2:18holiday weekend. I post the video
2:20whenever it's done and it's the best of
2:22its ability. I only post three videos a
2:24year and they average 67 or whatever
2:26million views. And it's not Consistency
2:28might build you a more loyal audience.
2:30You might develop a deeper connection
2:32with your fans. You'll be able to sell
2:34more products. But if you're talking
2:36purely about getting as many views as
2:38possible, you can post one video a year.
2:40>> How many total videos are on your
2:41channel?
2:42>> 12.
2:42>> Only 12 videos on your channel. Do you
2:44know the view count?
2:45>> Of everything. Across all socials it's
2:48in the billions. I don't know how many.
2:50>> Billions of views?
2:51>> 12 videos, yeah.
2:52>> 12 videos and then you've also posted
2:53those same videos on other platforms.
2:55>> Yeah, so what I'll do is last month we
2:56did this for the first time. We took all
2:5912 long-form videos and we clipped it on
3:01Facebook and Instagram. 600 million
3:04views.
3:05Probably it was like it was like no
3:06effort and it just shows you why putting
3:08all the effort into making a good story
3:10it translates to every platform.
3:12>> That's amazing.
3:13Um so
3:14quality or consistency?
3:17>> Quality.
3:18Every day.
3:19>> And you're you know, later on the
3:21conversation we'll unpack that more cuz
3:23you are the quality guy clearly. 12
3:26videos, billions of views. But do you
3:28think it depends on the type of creator
3:31or let's say you were giving advice to
3:34somebody that does want to sell products
3:36or sell houses, real estate business.
3:39Do you think there's a place for
3:39consistency or more quantity of videos?
3:42>> I do think so. It's all depends on your
3:44goals, right? My goals up to this point
3:46has to get as many views as possible,
3:48right? That's been my strict goal, not
3:50selling products, not selling brand
3:52deals. And it's if it worked, we're now
3:53the second most viewed YouTube channel
3:55in the world on a views per video basis.
3:57But now I'm pivoting, right? I want to
3:59build that deeper brand connection. And
4:01a parasocial relationship is purely the
4:03amount of time you spend with your
4:05viewer, the amount of quality and
4:06positive interactions, right? And across
4:0912 videos, 8 minutes each, that's not
4:10going to develop that. So, if you are a
4:12real estate agent and you want to sell
4:14more houses and you want people to trust
4:15you, yes, consistency does play an
4:17important role.
4:18>> Your videos are incredible. I recommend
4:20anyone who's just meeting you to watch
4:21them.
4:23And the production value, the
4:24storytelling, the sound effects, the
4:25music.
4:27What is one tool you couldn't make
4:29videos without?
4:30>> I mean, I edit all these video I used to
4:33edit my videos on my phone, I filmed
4:34them on my phone. I think the most
4:36important thing to your video is sound.
4:39>> Okay.
4:40>> Sound is way more You could film your
4:41videos on a camcorder and it could still
4:43get 100 million views. But if your
4:45audio, if that sounds horrible, no one
4:47can watch it. You need to The first
4:49investment you should make for anything
4:50is a good microphone.
4:51>> Yeah, you know, it's interesting, too.
4:53Would you also agree with somebody needs
4:54to watch your videos just like with
4:56their eyes closed?
4:58Because you've got you've got the music
5:01is ebbing and flowing, sound effects
5:03come in, you're obviously adding sounds
5:05back in. At the end of a video when
5:07you're breaking the terrarium or
5:09whatever that is,
5:10the the the the glass shattering sound
5:13effect, you're adding it in.
5:14>> Yeah, so what I do is this, my final
5:16pass of the video, I'll remove all
5:18voiceover and see if it's watchable with
5:20just sound.
5:21>> And you So, in a way, you're
5:22storytelling with sound effects
5:24>> Yeah, exactly.
5:25>> of the music.
5:26>> that's absolutely pivotal.
5:27>> Man, so powerful. Um what do you think
5:29is one skill every creator should learn?
5:31>> Become a better storyteller. I think you
5:33should be studying movies and TV shows
5:35and not just be studying other
5:36YouTubers. You're going to be crushed by
5:38saturation because everyone's videos
5:40look the same. You're just going to
5:42become another one lost in the crowd.
5:43Study the videos other people aren't
5:45studying. Learn the content other people
5:47aren't learning. Try to find a way to be
5:49unique, be different.
5:50>> Where did you learn storytelling? What
5:52have that been the biggest influences
5:54for you?
5:54>> You know, when I started it was YouTube.
5:57I started my channel under my desk in
5:58high school. I would watch videos all
6:01day. I would watch your channel, I would
6:02watch literally everyone on making um
6:04how to make better videos. And once I
6:06ran out of that content, I started just
6:08going to the trending page every single
6:10day. I would watch all the most trending
6:11videos. And I'd watch them on loop. I'd
6:13be like, wait a second. That video was
6:14so good. I just watched the whole thing.
6:16Why did that happen? And I'll watch it
6:17again. But on the second time around,
6:19I'll actually go get a notepad and write
6:21the entire script as the video goes. So
6:24that I'm literally programming my brain
6:26to talk like them and write like them.
6:28>> So you're telling me you would go to the
6:30trending page, watch a trending video;
6:32if you stay till the end, you're like,
6:34"Wait a minute, I got sucked in and I
6:35didn't click away," you'd rewatch it now
6:38with the mindset to study, and you would
6:40take notes, but with a pencil and a
6:42notepad?
6:43>> Yes.
6:43>> Write their script out. I mean, it's
6:47funny because you could you could just
6:49AI transcript the
6:51>> No, but you won't get any of the value.
6:52>> But the value, are you thinking it's
6:54even the tactile experience?
6:55>> I swear. I mean, you could type it on
6:56your computer, too. I think it's a
6:58personal preference, but actually being
7:00the one physically writing it, it's
7:01making you think so much more about
7:03those words. And then versus just
7:05getting the transcript and reading it
7:06after, that's not going to help you
7:07nearly as much.
7:08>> Wow. Okay, so keep going. So that's how
7:10you learn storytelling was by studying
7:12YouTube. Are you watching TV and movies?
7:15You getting any kind of mentorship or
7:17reading about it or is it mainly study?
7:19>> You know, I didn't have any friends. I
7:20was just doing this all completely by
7:22myself. I didn't have any mentors. I was
7:24like I was the weird kid in school.
7:26While everyone else was playing tag, I
7:27was in the dirt looking for worms.
7:29>> Yeah.
7:29>> Right? So I had to kind of hide this
7:31hobby of mine.
7:32And I have a very big family. So I think
7:36something that played a role in becoming
7:37a better storyteller was that at a big
7:40family gathering like Thanksgiving, it's
7:41a meet and greet every time cuz there's
7:43so many new people. And the only way
7:45that you could get into conversation
7:47with all 50 people at table is you had
7:49to be the one that could tell the best
7:50story. And it would get everyone to be
7:52silent. That's how you know.
7:53>> Wow.
7:54It's interesting. Family dynamics, like
7:57childhood dynamics influencing kind of
7:59the leader or even business builder or
8:01creator that you become.
8:02>> 100%.
8:02>> So what matters more? The idea, the
8:06thumbnail, or the execution?
8:07>> I believe the idea is the highest
8:09leverage thing that you can do for your
8:10channel. If you are a new creator and
8:12you're just figuring out, I would lock
8:13yourself in a room for a week, do
8:15nothing but write out ideas. By the end
8:17of that week, you might have a thousand
8:18ideas. And I promise you, if you choose
8:20one out of those thousand ideas,
8:23and you really like, "Oh my god, this
8:25would be" you will have the best idea
8:26you've ever made.
8:27>> So then, how do you know, cuz a lot of
8:29creators deal with self-doubt?
8:32But, I like this one, but I like that
8:34one, but will it be worth it? And
8:35they're afraid of investing time into
8:38making a video, especially the kind of
8:40time you put into a video. What if I
8:42invest all that time and it doesn't
8:43work? And some people say, "Well, you
8:45need to test a lot of ideas, see which
8:47ones, and then maybe double down on it."
8:49Like, how do you develop the confidence
8:51and the commitment to go all in on the
8:53idea, or do you just feel it?
8:54>> Oh, so a big thing is tacit knowledge,
8:57and it's just a sense of feeling. But,
8:59it was so important for me early on to
9:01figure this out, because it may take me
9:025 minutes to choose a video idea, but
9:05then I'll spend the next 500 hours
9:07executing it.
9:07>> Yeah.
9:08>> Right? So, there's so much weight on it.
9:10And I use like a framework of a couple
9:12things. Number one, has to be original,
9:14never been done before. I really don't
9:16like outlier theory. I did one video on
9:18outlier theory, and it was the worst
9:19performing video I've made on my
9:20channel.
9:21And it's because it was purely spectacle
9:23driven. It wasn't because there was a
9:25deeper why behind it. It was just like,
9:26this is going to get a lot of views.
9:28Number one. Number two, it should be
9:30explainable in a single sentence. You
9:33should be able to go to your mom, your
9:34sister, your grandma, and every single
9:37person be like, "Oh, I get it."
9:39Number three, it needs to be timeless,
9:41right? I did a video on hatching eggs.
9:43It was 100 million views, and that's
9:45because hatching eggs will work the same
9:47way 100 years from now as it did 100
9:49years ago, right? It's not like it's a
9:51Christmas special, where this video can
9:52only be watched during Christmas. And
9:55then finally, the most important thing
9:56to me is that it's fun, right? I have
9:58seen a direct correlation between how
10:00much fun I've had making a video and how
10:01many views it gets. I don't think enough
10:03people put leverage on that, because
10:05then you're not motivated. You should be
10:07so excited to wake up that morning, be
10:09like, "Yes, I want to do nothing more
10:11than make my video. Because if you're
10:13not having fun making the video, how can
10:15you expect the viewer to have fun
10:16watching it? What is something you do
10:19that most people would think is
10:20excessive?
10:21>> So before every video comes out, there's
10:24a lot of things, but this is going to be
10:25one. Before every video comes out, I
10:26usually go to the gym. I know it doesn't
10:28look like it, but I'll go to the gym and
10:29I'll ask,"Excuse me, do you mind if I
10:31work in with you?"I'll find someone
10:32working out. And I'll I call this the
10:35stranger test, where after one or two
10:37sets, I'll hand them my phone. I'll be
10:38like,"Do you mind watching the first 10
10:40seconds of a video I just made?"
10:42There are two ways this can play out.
10:44Option one, after 10 seconds,
10:46"Hey, it's a great video."and they'll
10:47hand it back to you. Your video is going
10:49to fail.
10:50>> Wow.
10:50>> Option two, after 10 seconds,
10:53they're still watching. 20 seconds, 30
10:56seconds, and a minute in they go,
10:57"Excuse me, do you mind if I watch the
11:00whole thing?"Imagine a complete
11:02stranger, right?
11:03>> So this has happened?
11:03>> This has actually happened many times,
11:05dozens and dozens of times.
11:06>> So dozens of times you've gone to the
11:08gym,
11:10started working out, handed the phone,
11:11you actually do this, and they actually
11:13go,"Yeah, that's great."and they hand it
11:14back after 10 seconds, and so you
11:16stopped. You go,"I got to go back to the
11:17gym."
11:17>> go back and I re-edit it.
11:19>> And then you go back to the gym, and you
11:21do it again.
11:21>> Exactly, and
11:23my whole mindset is how can you expect a
11:25stranger to watch your whole video
11:26online if they won't do it in person?
11:28>> Okay.
11:29>> Right? Like for someone to watch your
11:31video, that has to be more valuable than
11:33anything else they're doing in their
11:35day.
11:35>> Yeah.
11:36>> So why shouldn't it apply at the gym? At
11:37the supermarket? At your house with your
11:39mom? You should be able to do this with
11:40anyone. This is a test anybody can do.
11:42>> When I was studying you, is it true that
11:44you also did something else like you
11:46developed a list of friends or family or
11:48contacts that you sent your videos to?
11:50Did you do anything like that or
11:51>> Oh, that's actually a great thing. So So
11:53it goes into that gym thing. So I don't
11:54always have time to go to the gym
11:55anymore. So I'll go from A to Z in my
11:57contact list and literally FaceTime
12:00every single person that picks up.
12:02>> Just text them or you FaceTime them?
12:03>> them. We'll never text them because for
12:05number one, I don't want them to know
12:06it's a viewing. As soon as the person
12:08know it's a viewing, they're going to
12:10come in with a different mindset, right?
12:12That's number one. Number two, you don't
12:14want to do viewings in groups because
12:16they then begin to rely on each other's
12:18reactions more than the actual video.
12:20So, I think it's all about
12:22>> You FaceTime them and do what?
12:23>> I'll FaceTime and be like,"Hey, how's it
12:24going?"I'll catch up with people I've
12:25been talking to in 5 years. They're
12:26like,"What's new? What's going on?"And
12:28when they say,"What's new?"I'm like,
12:29"Hey, I've been working on this video.
12:30Do you mind watching the first 10
12:31seconds?"And I'll always specifically
12:33say the first 10 seconds.
12:34>> And do you show it then you hold the
12:35phone up to the computer?
12:37>> No, I'll screen share.
12:38>> Okay, screen share and play it from your
12:39phone.
12:40>> I'll screen share.
12:40>> It's like a MOV file, MP4 on your phone.
12:43>> Exactly. And I'll give them access to
12:44pause it. Like I'll give them um Like
12:46you know you're able to give them phone
12:47access? So, usually they'll pause it and
12:51you'll notice a correlation after the
12:52first 10 people
12:54all 10 people paused on the 30-second
12:56mark, right?
12:58I changed the background from blue to
12:59yellow. The next 10 people didn't pause.
13:02>> The background visually in the video?
13:05>> That's it, yeah.
13:05>> Did you reshoot it and change the
13:07background you in editing?
13:08>> color graded it, yeah.
13:09>> Yeah, color graded it different. You're
13:10saying the color at
13:12stop people from pausing at 30 seconds
13:14and moving forward. The background
13:16>> As little things as that, yeah.
13:18>> And those And so then you And how many
13:19rounds of revisions go into a video?
13:22>> Usually until I run out of my contact
13:24list.
13:25>> Yeah.
13:26>> Is usually when I Or
13:27It's usually when I run out of my
13:28contact list or I'm very, very
13:30confident. Usually I usually spend like
13:323 days to a week editing the video and
13:35then I'll spend probably another week
13:36doing these viewings.
13:37>> And then how I mean with all of this
13:41you've developed obviously the
13:42confidence and you have the results and
13:43that momentum is built with the views
13:45you've already gotten. How do you know
13:47when a video's done?
13:48>> I know a video's done when I'm on the
13:50floor and I physically cannot hear the
13:52words anymore. I know the script to
13:54every single video of mine almost
13:56beginning to end.
13:57>> Yeah.
13:57>> You could go on my channel right now and
13:58point at anyone and I could just
13:59rehearse it. The newest video or the egg
14:01one. Here is the world's biggest egg. I
14:03could just go through the whole thing.
14:05I've rehearsed it so many times and once
14:07I get to that point where I'm like,
14:08"Wow, I really feel it."every single
14:11time, that's how I know it's done.
14:12>> And there might be parts where like,"I
14:13didn't love that part."So, you also at
14:15this point you you feel the whole
14:17script. You've gotten the feedback. Is
14:18that part of it? It's not just that you
14:20memorized it.
14:21>> Yeah, it's that like I'll start like
14:24I'll start ad-libbing the script around
14:25my house and my friend would be like,
14:26"Yo, I cannot hear that part of the
14:28script one more time."I'm like,"Oh,
14:29gone."
14:30>> Yeah.
14:30>> Removing it.
14:31>> Nice.
14:32That's amazing.
14:34Um
14:34what do you know now, and for people
14:36listening, you're 21, what do you know
14:38now that you wish you knew at 17?
14:41>> I wish that
14:43I made all my videos about what I was
14:45most passionate about and not just what
14:48I thought would have get the most views.
14:49>> Mhm.
14:49>> Because at the time I thought that
14:51greater spectacle correlated to greater
14:53views. And I didn't know yet that
14:54greater story is really what correlates
14:56to greater views. You don't need a
14:57Lamborghini and Ronaldo in every video
14:59to get 100 million views. One of my most
15:01viewed videos is about ants.
15:03>> Yeah.
15:03>> Right? And but I learned very quickly
15:05that people don't click the video for
15:06the ants. They're watching it for the
15:08story of what happened to that ant.
15:10You know, people fall in love with
15:12characters. They don't fall in love with
15:13spectacle.
15:14>> I want to talk a little bit about the
15:16background,
15:17a little bit more about the craft, idea
15:20strategy,
15:21and then also translating some of this
15:23to everyday creators, whether you're a
15:24business owner,
15:26whether you're
15:28you maybe don't have the bandwidth. I'm
15:30sure you could probably dispel some
15:31myths because you've And and then let's
15:33go bigger than YouTube and talk about
15:34the vision. Does that sound good?
15:37So, when did this actually start and
15:40what was the original inspiration to
15:42start the channel? I heard
15:44that
15:46you started it as kind of like a secret
15:48and maybe even your teacher played one
15:50of the videos not even knowing
15:52you were behind the video.
15:53>> Yeah, so I started this channel uh back
15:57in high school under my desk cuz like
15:59you I was the weird I don't want
16:00>> What do you mean under your desk?
16:01>> So, I would literally be editing these
16:03videos and filming them on my phone. I'd
16:05be editing them under my desk. And it
16:06was my biggest secret. I didn't want I
16:08was so embarrassed. I hid this channel
16:10about animals cuz nobody else liked
16:11them. Everyone was talking about sports.
16:12They'd be like,"Oh, hey, did you see the
16:13soccer game last night?"I was like,
16:14"Yeah, did they score any touchdowns?"I
16:16literally have no idea how sports are
16:18played. I'd be so into my world. And so
16:21I kept this channel a secret. I didn't
16:22want anybody to put me down.
16:24And
16:26it the secret became very hard to keep.
16:28My own teachers began using my videos in
16:31class, but they didn't know it was me
16:33because in the videos I put on a voice,
16:34you know, I'm like,"100 days ago."Yeah.
16:37So,
16:38I didn't have my face in the videos at
16:39the time, either. And I just kept going
16:42at it and eventually my parents had to
16:44figure out cuz I got monetized. I don't
16:47have a bank account. I'm 17 years old.
16:49So, I was like,"Mom, Dad,
16:52I'm a YouTuber."
16:53And they were like,"Well, they were
16:55really they were really supportive and
16:57they loved it, but obviously everyone my
17:00age was going to college. So, it was
17:02either all right, you're going to either
17:03go to college or become a YouTuber."So,
17:05I told them,"One more video."
17:09And I locked in. I spent 3 months on
17:11this video. I ran out of storage on my
17:13phone, so I had to actually start
17:14filming it on my mom's phone. I was so
17:16excited. I spent $300, which was a lot
17:19to me at the time, 3 months,
17:22and this was going to be the make or
17:24break if I go to school or not. And the
17:25video is now at 110 million views. Jeez.
17:28Edited on my phone and it cost less than
17:30my flight here today.
17:32>> Hey, really quick. If you want more tips
17:34and strategies for growing your YouTube
17:35channel, make sure you're subscribed to
17:37the Think Media podcast. Every week we
17:39bring you conversations just like this
17:41to help you grow your channel faster and
17:43get better results. So, make sure to
17:44subscribe so you don't miss an episode.
17:47All right, let's dive back into the
17:48conversation.
17:49>> Do you think people should
17:52become a creator instead of going to
17:54college?
17:54>> No. I think that you should do whatever
17:57you are the most passionate about. If
17:58you love school and you love learning,
18:01you could still do it outside of school.
18:03That's not the place, but
18:04>> Yeah.
18:05>> I'm not against college. I'm against
18:07like I was going to go to school for
18:09mechanical engineer because I was told
18:11that's what I should do. Yeah. It wasn't
18:12what I was passionate about. I believe
18:15that if you're passionate about becoming
18:16a nurse, you obviously have to go go
18:18school to become a nurse. You should do
18:19that. But I'm the biggest proponent and
18:22advocate of following your dreams. You
18:23will be the most successful cuz you wake
18:25up every single morning thinking about
18:27that dream. There's no distractions cuz
18:28that is the distraction.
18:30>> So, do you think then maybe too many
18:32people are are doing what they're
18:33pressured to do, or what they think they
18:35should do, and if they have a fire to
18:37really lock in and the kind of energy
18:39you're talking about, that stepping out,
18:42taking a risk? Or were you making kind
18:45of an educated bet because there was
18:47some of like an"if this, then that"?
18:49Hey, if I get one more video and it
18:51proves it works.
18:52>> Yes.
18:53>> So, it Some people say burn the ships.
18:55You're like,"Mhm, you might want to keep
18:56a ship. Why are we burning ships
18:57anyways?"Like we get, you know, so
19:01it's like a it's a risk, but it was kind
19:02of a calculated risk.
19:04>> Yeah, I was kind of pressured though cuz
19:06I was I was at So, I go to school every
19:08morning at I think it was like 7:00 a.m.
19:10school starts and it ends at 2:00. So, I
19:13would wake up at 5:00 a.m. every morning
19:15to get all my school work done. And I
19:17would be the first one in the parking
19:18lot. It was me and the janitor. It's a
19:202,500 person school. And it me and the
19:22janitor would be the first ones in the
19:23parking lot. I would do all my school
19:25work before school started. So, as soon
19:26as I get home, I can work on my YouTube
19:28videos till the second I go to bed.
19:30>> Wow.
19:30>> And then loop every single day for
19:31years.
19:32>> So, I also wanted to ask you you this
19:34first video you made was just your
19:36phone, then your mom's phone for all the
19:38storage, $300 that invested in resources
19:41and supplies for the video,
19:43and it got 110 million views.
19:45What editing software did you use?
19:46>> Oh, I think it was like iMovie.
19:49>> And has your production evolved since
19:50then?
19:51>> Yeah, so now I film on FX3s and I edit
19:54in Final Cut Pro. Everyone makes fun of
19:56me for editing Final Cut Pro, but I'm
19:58such a big advocate. It doesn't matter
19:59if you're editing in iMovie or Final Cut
20:01Pro.
20:01>> Yeah.
20:01>> You can tell a good story no matter what
20:04platform you're using. No matter what
20:06camera you're using. It It literally
20:08does not matter as long as you have good
20:10audio, of course.
20:11>> Yeah, and so you proved that with
20:13limited gear, it probably was part of
20:15your storytelling. Now you've got
20:16fancier gear. What's the title of your
20:18video about kind of like being in the
20:21desert and it's harsh and then you break
20:22it at the end?
20:23>> So, that one was simulating Africa for
20:25100 days.
20:26>> Simulating Africa for 100 days. Is that
20:28FX3's?
20:29>> Yeah.
20:30>> You also using maybe like macro lenses
20:32or whatnot to get really
20:33>> Yeah, exactly. So, I don't even know how
20:35to use a camera. I had to figure it all
20:36out. Like I was just watching a YouTube
20:38video like,"Oh, this is the camera I
20:39should buy."And I went to the store and
20:40I bought three of them. I was like,"All
20:40right, this is it."And then I learned on
20:42the fly.
20:42>> And then and then the macro lenses so
20:44you could get really close to the
20:45insects, the ants, and things like that.
20:48And then where does the sound design
20:50come from? Where are you pulling the
20:51music and the sound effects?
20:53>> So, a lot of the sounds I actually make
20:55myself. So, let's say you plant growing.
20:58I'll go take a cabbage in front of a mic
20:59and rip it.
21:00>> Okay.
21:00>> And that's actually really cool cuz it's
21:02it makes it actually sound like the
21:03plants are growing. A lot of it's foley.
21:06>> So, you make some of them yourself. Do
21:07you also use any kind of resources like
21:10to get audio sound effects? Like did you
21:12break the glass yourself or where did
21:14Where did you get stuff like that?
21:15>> So, like the grass sounds I think I I
21:17got it off of some like stock website.
21:19>> Yeah.
21:20>> Um I'm really trying to explore more
21:22music options. I'm really interested in
21:24getting custom composed music.
21:25>> Your music at the end of that was like
21:27this kind of cool vibey. I felt like it
21:28was like a transition scene in Breaking
21:30Bad at the end of the Africa video. Like
21:33where did that song come from?
21:34>> Oh, that I think the song name was The
21:36End of the World.
21:36>> Yeah.
21:37>> And it was a really famous old song and
21:38I just love that song. I was like,"You
21:40know what? This really fits the vibe."
21:41>> it in there? Was it like
21:41>> threw it in there cuz I liked it.
21:43>> I mean, you still got monetized on the
21:44video?
21:45>> Uh yeah, so I think I used Licked.
21:48>> Okay.
21:49>> Yeah, and they Yeah, they allowed it.
21:50>> popular songs through licensing
21:53agreements and stuff.
21:54>> To really cuz that gave it a whole feel.
21:55That's it's such a premium film story
21:58feel to it.
21:58>> Yeah, I agree.
22:00>> And then, I mean, these are like very
22:01niche questions, but when the ants are
22:04underneath the dirt,
22:06how did you actually get the light and
22:09even the ability to see them? Cuz I
22:11figured from the outside it looked like
22:12they weren't really there, but when you
22:13zoomed in you could see
22:15like they weren't visible from the
22:16outside of the tank and the glass, or
22:17maybe they were. Did you have to dig?
22:19How how how did you get that
22:21perspective?
22:21>> Yeah, there are all kinds of camera
22:23tricks I have to do to really be able to
22:25like you really be able to see these
22:26animals on the ground. My biggest thing
22:28is that I'm not trying to make
22:29documentaries, I'm trying to tell
22:30stories and I really want people to feel
22:32like they're there with the animals. So,
22:33sometimes we have to play camera tricks
22:35so you can be like,"Oh my god, I never
22:36knew they actually lived like that."
22:37>> Yeah.
22:38So, how did you do it? Or is that too is
22:40that proprietary? I'm just curious like
22:41>> We keep We keep it like a magician never
22:43tells their secrets, you know, a
22:44YouTuber a cinematographer doesn't tell
22:46their techniques.
22:47>> there's a lot. All right. So, the that's
22:49the production workflow. So, like how
22:51many hours I mean there's not just days,
22:52but like you you lock in on one video
22:55and then you work on it like
22:574 8 10 hours a day. You probably have to
22:59just let time progress in some cases,
23:02but yeah.
23:02>> That's all I do. Like I wake up every
23:04morning YouTube. I go to I'm eating
23:05lunch YouTube. I'm dinner YouTube. I'm
23:07showering. Oh my god, I should do I just
23:09had an ostrich egg.
23:10>> Okay, and then you're so are you are you
23:11also
23:12>> story's evolving as you go to you have
23:14some notes, but it's evolving.
23:15>> Yeah, so my girlfriend says YouTube is
23:18the other girl in the relationship cuz
23:19it's all I talk about, right? So, I'm
23:22scripting my video at all times. I have
23:24um I don't know if you use Notion. I
23:26love Notion and I'll really build out
23:28Every time I have an idea it is so
23:29important you write that down.
23:31>> Yeah.
23:31>> Because you are going to forget that in
23:33a month from now.
23:33>> And you're talking not now you're
23:34talking niche ideas, not video ideas,
23:36ideas about enhancing the video.
23:38>> Yeah, I'm like,"Oh my god, how cool
23:39would it be if I fed the ants sugar
23:41water and you watch how all their
23:42abdomens change color, right?"
23:44>> Yeah.
23:44>> And I'm like,"Oh, I should write that
23:45down."And then I come back when I go
23:46actually write that video and I'm like,
23:47"Oh, I remember all this and now I can
23:49act on it."
23:50>> Wow. Okay. And so days and hours and
23:54edits and three videos a year and you
23:57work on those three videos all year.
23:59>> But you're pivoting now. What's what's
24:00this next version? You're going to still
24:02try to do that, but you're also What
24:04What does it look like next as you're
24:06evolving?
24:07>> So, my next step is I really want to be
24:09able to get out more videos a year. I
24:11want to be able to upload monthly. So,
24:12my whole thesis is that I believe every
24:14human being has an innate capacity to
24:17love nature and those who don't just
24:19haven't had the right experiences yet,
24:21right? And it's my job to make those
24:22experiences.
24:23>> Yeah.
24:23>> And in order to make enough of those
24:25experiences I can't do it me. It's not a
24:26money issue cuz the videos a lot of them
24:28cost less than a thousand dollars to
24:29make. The real issue is just time,
24:32right? I'm the one writing, I'm the one
24:33scripting, I'm the one editing. And I'm
24:35really just looking for talented people
24:36who love nature and who love stories as
24:38much as I do.
24:39>> To join your team?
24:40>> Yeah.
24:41>> Got it. So, you're thinking about
24:42building the team.
24:43I uh
24:44one of the biggest epiphanies from
24:46studying your work
24:47was the fact that you Okay, you're on a
24:49mission to get people to love nature,
24:51but is it true that you're trying to
24:53write stories that would be entertaining
24:55even if you don't care about nature?
24:56>> Yeah, so a big thing I do with the
24:58viewings is most people I show, I show
25:01people who don't like animals.
25:02>> Okay.
25:03>> Cuz if I can get someone who
25:03>> You ask them?
25:04>> Yeah, I'll literally tell Well, I'll
25:05just You kind of just vibe them out,
25:07really. But I'm like,"Hey, do you Like
25:09you'll Sometimes you can You just tell.
25:10A lot of people just don't care about
25:12ants."I mean, like the ant video, we're
25:13simulating an ant colony for a hundred
25:15days. I promise you not one person woke
25:17up this morning out of the 84 million
25:19people who watched it saying,"I want to
25:21watch a video about ants."Not one of
25:23them. Right? So, I just I
25:26>> They want to watch a good story.
25:27>> Exactly.
25:28>> So, that that that epiphany for the
25:30listeners is you might think
25:34your niche is boring or it's capped
25:37because your niche only exists for
25:38people that are interested in it. But
25:40your passion for your mission, I think
25:41is similar to a lot of our
25:43listeners'passion for their mission. And
25:45learning the art of storytelling would
25:47be, how could I present this in such a
25:48way
25:49that it'll be interesting cuz of just
25:51how humans have worked always.
25:53>> I get
25:53>> Storytelling, what would be
25:56some of the biggest things you've
25:57learned about storytelling itself?
26:00People would say beginning, middle, and
26:01end. I'm sure there's a lot more to the
26:02arc than that.
26:03>> I You know what? It's It's really a
26:06feeling, and it's getting like showing
26:09strangers your videos, and you just know
26:10when they're getting bored. They start
26:12going on their phone, they'll pause it,
26:13and you're like,"All right, we should
26:14either tighten it up."Or they'll be
26:16like, you see them questioning. Okay,
26:17maybe it's time to add clarity here. And
26:19it's really just a thing of trial and
26:21error. I will never get it right on the
26:22first time, and I've been doing this for
26:24three years.
26:25>> Do you have any frameworks like
26:26conflict, tension? You probably heard
26:28some of the the
26:29of also like, you know, opening loops or
26:31raising the stakes. You start something
26:34is introduced later. Do you think about
26:35conflict or plot points? Is any of that
26:38>> Yeah, I mean, I I think about it. I more
26:41just I think less about the conflicts
26:44and the characters and I more think of
26:45how do I want to make the viewer feel?
26:47>> Okay.
26:48>> I worry more about emotion of all else.
26:50I want to know I plan out the emotion
26:52and exactly how I want the viewer to
26:53feel at each moment of the video and
26:55then then the story writes itself.
26:57>> Like like maybe and what are some of the
26:58feelings and emotions you want them to
27:00feel if you're taking them through an
27:02ebb and flow of emotions?
27:03>> Let's say it's a video on ants and you
27:06don't care about ants at all. So, the
27:08first feeling I want you to feel is
27:10sympathy. So, you watch how it starts
27:12with a single ant by herself and you're
27:14like,"Oh my god. When I see all these
27:15ants in my house, I didn't realize it
27:16started with one. She's to do all this
27:18by herself. That's crazy."Right? And
27:21then I'm like, I want to move from
27:23sympathy to awe and you watch how she
27:25builds an empire of thousands. Right?
27:27You're like,"I didn't know they do this
27:28they do this by themselves."And then
27:30stress. They're going to war against
27:32another thousand ants and it's like some
27:34Avengers level stuff.
27:36And then you feel excitement when they
27:38win the war. You're like,"Wow, I had no
27:41idea this ants that are just living in
27:42my pantry are living their whole little
27:44civilization on their own like this."
27:46>> What are some of the creators maybe even
27:48like slept on creators that you think
27:50are some of the best storytellers?
27:52>> You know, I don't I don't watch that
27:54much YouTube which surprise I'm a
27:55YouTuber. I really love watching movies
27:59like Christopher Nolan The Odyssey. I
28:00watched I was like in my seat shaking. I
28:02was so stressed. And that's the emotion
28:05I want to convey in my video.
28:07>> And you're feeling that and you're
28:08thinking,"Okay, if I could create
28:09content that could make people feel
28:11something."
28:12>> Yeah. I'm very big on impact.
28:14>> What makes an idea Doctor Plants-worthy?
28:16>> Kind of that list I gave you before
28:18where it's timeless.
28:19Uh it can appeal to anyone in the world
28:22no matter how old or young you are.
28:24And it has to paint nature in a positive
28:27light where you end this video not
28:29seeing the animal or subject the same
28:31way again.
28:31>> Mhm.
28:32>> Like for example, I did a video on
28:33testing a hamster survival skills where
28:36I This was really happened. I went to a
28:38pet store and I saw a hamster. I'm like,
28:39"Where do these things actually live?
28:41Like, what do they do all day? Is this
28:42like a wild animal?"And I do some
28:43research and I'm like,"Wait a second.
28:45This thing's just a wild animal. It's
28:46not even like
28:48um They're not even really
28:49domesticated."And I come to learn that
28:51they hunt, they dig burrows, they store
28:53food. And I do a whole video debunking
28:56and I change your worldview where you're
28:58like,"Oh my god, I never knew. This is a
29:00wild animal. This This This hamster that
29:01I bought at PetSmart goes hunts
29:03cockroaches and worms."Well, we're just
29:05feeding it out of a little Barbie bowl
29:07some seeds.
29:08>> Have you ever killed ideas after putting
29:10significant time or money into them?
29:13>> Really?
29:13>> Yeah, yeah, yeah.
29:14>> Like, so
29:15I think a lot of people
29:18There's a lot of advice that says just
29:19post it anyway, just put it out there.
29:21And again, depends on your objective,
29:23but maybe a business owner's posting
29:25content, that might apply to somebody as
29:26service provider. However, I think it is
29:29interesting you're you're the quality
29:31guy over quantity by far. You know,
29:34you're the you're the
29:36billboard of 12 videos have produced
29:38billions of views.
29:40So, do you think more people should
29:41actually scrap ideas and not just
29:44you know, you become known for what you
29:46uploaded last if they're uploading
29:48something that's not good. And how do
29:50you know when to not post it?
29:51>> So, I think the biggest thing is to just
29:53avoid this entirely and just spend an
29:55egregious amount of time in ideation.
29:57Just make sure you are know how to make
29:59the best ideas so that you don't even
30:01have to deal with this issue down the
30:03road.
30:03>> That's interesting you say spend an
30:04egregious amount of time on ideation
30:08because
30:10you know, and I one of our ways of
30:11saying it is we actually feel like if
30:12you're if you're actually good at coming
30:14up with the idea, you can be worse at
30:16everything else.
30:17>> Really?
30:18>> Meaning
30:19and you probably seen this that somebody
30:21if they have the right title and the
30:23right idea and the right topic, they
30:24just talk about it in their car and they
30:26can get a level of views from it. Why?
30:28Because of the idea.
30:30It doesn't mean and then you could be
30:32worse at everything else. Maybe not
30:33terrible, but you deliver the
30:34information. Now, if you get better at
30:35everything else, but it would that Would
30:37you agree with that? You're saying the
30:38idea matters so much.
30:39>> might be that their way of rating ideas
30:42incorrect. They're not rating the idea
30:43the right way like, are you rating that
30:45your idea makes a great story? Is that
30:46even in your Is that even in your
30:48rubric? If your rubric is your You don't
30:50have a storytelling, then done. It's not
30:52obviously then it's not a good
30:53>> And I might be talking about cuz in some
30:55cases talking head videos in cars on
30:58YouTube go viral all the time.
31:00The point is the what's it about? And
31:02and but I would say it's usually a story
31:04and it might be dramatic though. It's
31:05It's usually like dramatic like how I
31:09lost 221 lb in 30 That's also an
31:13achievement and then they tell their
31:14story. Those types of videos I guess the
31:17point being
31:19if we were
31:20helping a fitness coach they might be
31:22like how to do bicep curls for women
31:25over 40. That'd be a very SEO boring
31:27video and probably impossible to get
31:29views on today. They tell if they tell
31:31their own story, the ideation, the
31:34packaging, and maybe the thumbnail says
31:37I felt like quitting
31:38and they're a little bit more sad.
31:40That's all packaging and that would be
31:41the idea. And if you're good at ideas,
31:43you can be not as good at everything
31:44else. You should still improve at
31:46everything else, but the actual idea you
31:48post matters so much.
31:49>> I'm very big on tricking the viewer into
31:51learning. Like those 84 million people
31:53that watched my ant video, none of them
31:55woke up that morning wanting to learn
31:56about ants. They didn't. I sneak in the
31:58facts in the story. And every time it's
32:00a fact, I only say that fact if it
32:03pushes the story forward. For example,
32:05ants make graveyards. Did you know that?
32:07They literally build graveyards where
32:08they pile all the dead ants.
32:10>> So, I'm like how can I put this in the
32:11story? So, after the war, then they took
32:14all the dead bodies and they literally
32:15built a graveyard. And now the viewer
32:17now feels remorse for the ants like,
32:19wow, I did not know this.
32:20>> Yeah. I got it. So, and that's
32:22interesting. So, we mostly help
32:24education creators. And this is a genius
32:26conversation with so many nuggets that
32:28are transferable, which is where I want
32:30to go next. It's interesting that if you
32:31tell a good story, the best way to
32:33educate could be to hide those facts and
32:36trick viewers into learning.
32:38>> They don't want you don't
32:39As soon as the viewer knows they're
32:40learning, psh.
32:42You have to be like like the he does the
32:44facts need to be the story.
32:46>> Mhm.
32:47>> Right? It's like oh, let's say it's a
32:48story about losing weight. I need to
32:50learn how to lose weight. Okay, so in
32:52order to lose weight I had to do this
32:53many bicep curls and it pushes the story
32:55forward. I had to run on the treadmill
32:57this much and now I'm exhausted. Oh my
32:59god, how do I recover? I feel exhausted.
33:00Now the viewers learning how to recover,
33:03but it's also pushing the story forward
33:05at the same time.
33:06>> So I want to translate like this for
33:07what I would call normal creators, but
33:11um do you think most creators should
33:14actually post less?
33:16Especially in today's world. We're here
33:18in an event called VidSummit doing this
33:19conversation.
33:21Do you think most people should really
33:22red-
33:23decrease frequency and increase quality?
33:27>> I don't think they're necessarily
33:28matched. Some people can do really high
33:30quality very often. I mean Jimmy posts a
33:32video every other week right on his main
33:34channel. That's amazing. But
33:37I
33:37>> But that's a whole team and a system
33:39behind him.
33:39>> I I
33:40>> For the individual or typically the
33:41small the small shop.
33:43>> Once again, it's very goal-oriented. If
33:46your goal is to get as many views as
33:48possible
33:49per video, post post until you know that
33:52video is an absolute banger. You hold
33:53off. If your video goal is to make as
33:55many customers as possible, maybe do an
33:57in between where you have those
33:59maintenance videos you post every week
34:01and maybe once a month you spend that
34:03extra effort on a reach video. A video
34:05where it's tailored for a wider audience
34:07and funnels them into those maintenance
34:08videos.
34:09>> So if someone's listening to this and
34:11they they practically cuz of their life
34:14can't spend 3 months on a on making one
34:15video. Or I guess they could, but the
34:18the downside would be they're not
34:19uploading that entire time.
34:21But what could they do if you tried to
34:23translate the Doctor Plants framework if
34:26they had an iPhone
34:28or like a DJI Pocket Camera,
34:30they have 1,000 subscribers.
34:32They're early on in this process. What
34:34could they steal from your process that
34:36would almost be translatable to all
34:38creators just to make their next video
34:40better?
34:40>> Come up with more ideas. Lock yourself
34:43in a room for a week. I don't care what
34:44is on your schedule. Every ounce of free
34:46time you are in that room writing ideas.
34:48And at the end of those 7 days, you're
34:50going to have so many ideas. So many
34:52ideas and you're going to tailor them
34:53down based on a detailed rubric of is it
34:55original? Is it does it make a good
34:57story? And you're going to rate all of
34:59these ideas. Can it be explainable in a
35:02single sentence? And you build out a
35:03really detailed rubric and you go
35:05through all 500 ideas. And at the end, I
35:07promise you're going to have one vastly
35:10above the rest.
35:11>> out. Do you recommend in doing that do
35:13do you are you off the internet when you
35:14do that?
35:15>> I think it really depends on the person.
35:17My best ideas are just in the shower.
35:20>> Okay.
35:20>> Right?
35:20>> Because that's what you you were
35:22Outlier theory suggests you're going to
35:24YouTube to look at videos outperforming
35:27usually subscriber count or just
35:29outperforming in general, going viral,
35:32maybe even adjacent. You could steal a
35:33framework. I did X in 30 days.
35:36>> Yeah.
35:37>> Okay.
35:38But you're not a big fan of Outlier
35:40theory.
35:40>> No.
35:41>> So I think when someone thinks about
35:43lock yourself in a room with ideas, they
35:44might think, well, I'm I don't got any
35:45ideas. My way I'm asking ChatGPT about
35:48it.
35:48>> Yeah.
35:48>> I I'm I'm copying other creators. I'm
35:50looking at Outliers.
35:51How do I get in the state to do this
35:54creative process? Cuz the listeners that
35:56are locking in for this valuable episode
35:59are one video away from breaking out at
36:01a whole another level. If they follow
36:02what you're doing, but it's going to
36:03take discipline. So what you're not
36:04saying is like everyone's just asking
36:07Claude.
36:08>> I think what's unfair is that my brain
36:10is kind of a database. I spent 3 years
36:12researching before I even started my
36:14channel.
36:15I didn't upload a single video.
36:16>> And researching
36:18>> Just tailoring my brain into literally a
36:20YouTube LLM.
36:22>> Okay, so you were watching YouTube,
36:23watching the trendy videos, writing the
36:25scripts. You did 3 years of pre-work.
36:27>> Yeah, so that I could now have the
36:29privilege of being able to lock myself
36:30in a room and just have this database to
36:32pull from. I am like ChatGPT for YouTube
36:35now.
36:35>> You know what's interesting is I do
36:36think one of the powerful things,
36:38especially for like a very busy business
36:40owner
36:41is knowing YouTube itself and knowing
36:44formats. You probably have gotten good
36:45at
36:46Does that make sense on formats?
36:48>> Yeah.
36:49>> Maybe like even even watching your even
36:51looking at your title structure, there'd
36:53be a lot to learn from.
36:54Like the the the the idea itself, how
36:57it's written, how it's presented in as
36:59few words as possible. Is that the kind
37:01of data points you were picking up?
37:03>> I mean little data points like your
37:04title should be less than 52 characters
37:06or brighter intros lead to higher
37:08attention. But these are all like the
37:10difference between 50 million and 100
37:11million views.
37:12>> intros?
37:13>> Yeah.
37:13>> Yeah.
37:14>> But these are all like differences
37:15between getting 50 million and 100
37:17million views. You learn all these
37:18little things. So like the common
37:19creator, the highest leverage thing is
37:21coming up with better ideas.
37:22>> Yeah.
37:23>> That's what's going to leverage you from
37:25the 1 million view to the 10 million
37:27views.
37:27>> What's the difference between
37:28craftsmanship and perfectionism?
37:30>> I'm a perfectionist and it's very
37:31dangerous. You should not be like me.
37:33It's the reason why I only get three
37:34videos out a year.
37:35>> Yeah.
37:36>> You should just after your video is like
37:39you see that it's a beautiful thing and
37:41you feel great about it, you should just
37:42post it. You should not doubt yourself a
37:44million times and go again and again and
37:46again cuz that's one of my biggest
37:47flaws.
37:47>> And what's one What's one upgrade that
37:49would make the average person's video
37:51noticeably better if it was a small
37:53thing?
37:53>> Oh, mic and audio sound effects. Really,
37:57if I were them, I would remove all their
38:00voiceover from the video and re-edit the
38:02video now with just sound design and
38:04music and listen to it. If you cannot
38:06watch it without your voice, then you
38:08should not upload that video.
38:09>> Would you extend This is a podcast
38:11interview. Would you extend advice like
38:13that to content like this or does it
38:15depend on the context?
38:16>> You know what? I'm not informed enough
38:18in the podcast realm that I want to make
38:20a statement on that, but when it comes
38:22to making actual long-form and
38:23short-form videos on YouTube, Instagram,
38:25Facebook, 100%.
38:26>> Yeah, okay.
38:28Um you said you want to become You want
38:30to talk to your plans to become
38:31something much bigger than a channel.
38:33What are you actually building?
38:34>> I want to build the biggest nature media
38:36company in the world. I want this to be
38:38a household name. I want people to hear
38:40the word nature and they think Dr.
38:41Plants. Cuz I was that kid growing up
38:44where I couldn't talk about my pets in
38:46school without getting made fun of. I
38:48want kids to have someone to look up to
38:50be like, oh, this is actually a cool
38:51thing to appreciate animals and love
38:53nature. I appreciate I was never allowed
38:55to have a dog or cat growing up, right?
38:57I was only allowed to have animals I
38:58could fit in my bedroom.
39:00So, I had to learn to appreciate the
39:01smaller things in life, like fish, like
39:04ants, and that's where this passion all
39:05started. And I know there are other kids
39:07out there like me who can't keep pets,
39:09and I really want to inspire them and
39:11let them know it's possible to enjoy
39:12this stuff, and other people also
39:14>> like it just as much.
39:15>> I have one more question for you, but if
39:16you want to shout anything out, go for
39:18it. Where Where can people follow you?
39:21One place? Now multiple channels?
39:23>> on YouTube, Instagram, Facebook
39:25@doctorplants.
39:26>> Last question for you.
39:28YouTube said that 20 million videos are
39:30uploaded every single day.
39:33Do you think it's too late to start
39:35YouTube, or can you still get in the
39:36game?
39:37>> I think there has never been less
39:39competition. I think AI has made
39:42everyone's content exceptionally
39:44average. It's the reason why when you go
39:46into YouTube, you're like, why does
39:47everything look the same? Right? Being
39:5010%better than everyone else is a 10
39:53times view multiplier. It is not too
39:55late. Find what everyone else is doing,
39:58and find a way just to do it 10%better.
40:01If you're improving a little thing on
40:02every single video you do, it would be
40:04impossible to lose.
40:05>> There were so many powerful insights
40:07from that conversation with Dr. Plants.
40:09And one of the biggest takeaways and
40:10lessons I noticed was that success on
40:13YouTube isn't just about being more
40:15consistent and posting more videos, but
40:17it's about slowing down and posting
40:20better videos. And so, I'd love to hear
40:22from you what your biggest takeaway from
40:24this episode was. And another thing I've
40:27learned is that you can't get any
40:30success on YouTube if you never start or
40:33hit publish in the first place. And
40:35that's actually why we created VR A Fast
40:38Start dot com. If you've been on the
40:40fence for a while, if you've been
40:41watching podcasts like this, consuming
40:44information, maybe you've even posted a
40:46few videos, but you haven't got momentum
40:48yet. You haven't figured out how to
40:50consistently publish videos that
40:52actually get views. We have a really
40:55cool program that we just launched
40:56called vra faststart.com. If you want to
41:00learn a little bit more about it, you
41:01can scan the code on screen and we'll
41:03also post a link to it in the
41:05description below. VRA faststart is our
41:07brand new updated step-by-step program
41:10designed to help you plan, film, and
41:12publish your next breakout video even if
41:15your last one only got seven views. So
41:18if you're ready to stop overthinking and
41:20to start with a clear step-by-step plan,
41:23go to vrafaststart.com or scan the code
41:27on screen or check out the link in the
41:29show notes below. This is the Think
41:31Media Podcast. Like, rate, share, review
41:33wherever you watch or listen if you got
41:36value today. My name is Sean Cannell,
41:38your guide to building a profitable
41:40YouTube channel and I will connect with
41:42you in a future

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