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HbbTV Webinar: Overview and Application Examples (IRT) — Transcript

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0:07thank you very much for joining us today
0:09in this very first edition of the new
0:12HPV TV webinar series this will be
0:15spread across the rest of this year and
0:17next year and we are looking forward to
0:19seeing you on lots of other occasions in
0:22this very first edition we've got two
0:24hundred and sixty eight people
0:25registered for this webinar so thanks
0:27again for your tremendous interest and
0:30we have also found a great presenter for
0:33the very first edition with Klaus Merkel
0:36senior engineer at German broadcast
0:38technology Research Institute irt he's
0:41going to give you an overview over HPB
0:44TV its basics and a couple of reference
0:48applications to show you all about you
0:50need to know about HPV TV the open
0:53standard you can post your questions and
0:57you're very welcome to do so through the
0:59chat window that you can see in the
1:01corner just type in the questions you
1:04have and then we will have a look at
1:07them and select the most interesting
1:10questions for Klaus at the end of this
1:12seminar this will be a one-hour session
1:14first with the presentation then the Q&A
1:18and as I said first this is a series and
1:21so this is just very first edition
1:23there's lots more to come and I'm going
1:25to give you an update on the further
1:26webinars towards the end of this session
1:29and a few dates
1:31Klaus is joining us from Munich before I
1:34switch over to him let me tell you first
1:36that the presentation and of course the
1:40views are representing the views of
1:44Klaus Marilyn irt are not necessarily of
1:46the HPB TV Association thank you very
1:50much and now over to you Klaus for your
1:52presentation
1:56yeah thank you very much young for your
1:59introduction and welcome to all of you
2:03to this first webinar on HP B TV I'm
2:09going to share my screen now waiting for
2:13the invitation to do so yes so here we
2:27are so you should see my screen now
2:38right yuck
2:39yes switch here okay so welcome again so
2:53the topic is HP B TV and as its name
2:56suggests HP BTB is dealing with the TV
3:00so the TV set is still something very
3:03interesting in the households big
3:06attractive screen in many living rooms
3:09TV that has been broadcasting for
3:12decades but now with the arrival of
3:16Internet of course it is very obvious
3:19that these attractive TV screen can
3:22become much more attractive by
3:24additional services brought via web and
3:27to the screens having much more niche
3:29needs individual needs bringing much
3:33much more content on this attractive
3:37screen and there are quite a number of
3:39OTT services which started on PCs on
3:43mobiles but but which have meanwhile its
3:46most significant growth on the TV screen
3:50so the TV screen when connected to Web
3:54Services definitely has significant
3:57added values and TV manufacturer have
4:01been very early in discovering this and
4:04have brought Smart TVs to the market and
4:08there are many web services
4:10as you can see here from the
4:12manufacturer portals
4:14however TVs are not PCs and it's not
4:19easy possible for both technical and
4:22commercial and also conceptual reasons
4:24to consume Web Services just simply on
4:27the TV screen so TVs call for dedicated
4:31web browser profiles for dedicated
4:35redoing of services and this is what you
4:38can see here in the indicated in the
4:41manufacturers portals so many apps many
4:44services but which are really redone for
4:47TV consumption not only the manufactures
4:52but meanwhile also a number of big us
4:55players are aiming to be present on this
4:57attractive screen and you see some
5:01prominent examples of this they are
5:03doing so either by our external devices
5:05by sticks or set up boxes connected via
5:08HDMI or are doing so by our Android TV
5:13and all of this is bringing lots of
5:16added value lots of added web content to
5:20the benefit of the consumer still all
5:24these approaches so the manufacturers
5:27portal and the sticks and boxes and also
5:30Android TV leave two issues open so
5:34there is much more fragmentation than we
5:37are used to see than other domains of
5:40the web market so the different
5:43approaches have a different
5:44technological concepts and profiles and
5:47so the services usually have to be
5:50adopted for each of these platforms
5:52individually so this is the first issue
5:55with this flat fee Smart TV platforms
5:59the relatively significant fragmentation
6:03complete compared to other web devices
6:07another point is there is no or at least
6:11no qualified integration of broadcast
6:13and web services so on devices like that
6:17you have linear broadcast services and
6:20you have also web services
6:23such these platforms do not allow to
6:26create really hybrid world to combine
6:29broadcast and broadband assets and
6:32exactly these are the two points
6:34addressed by HP b TV so these are the
6:38unique selling points of HP b TV HP b TV
6:41is an acronym for hybrid broadcast
6:44broadband TV and this is HP b TV the
6:49answer to both of these issues so first
6:51of all HP b TV defines a standardized TV
6:55browser profile so technological profile
6:58technique your technological profile
7:01that can be applied across all sorts of
7:04TV sets or brands so really standard for
7:08web on TV and the other aspect beyond
7:11the pure standardization is that it
7:14provides lots of cross linking options
7:16between broadcast and broadband so it
7:19really allows to integrate broadcast and
7:22broadband to combined
7:25user experience and the shortest way to
7:28indicate how this looks in practice is
7:31then - with this sketch done by swiss
7:35television so one click from broadcast
7:38to broadband what you're seeing here in
7:40the background on this TV so the
7:42background image is broadcast and then
7:45clicking the red button brings
7:48additional web menus on your screen web
7:52menu is done by the broadcasters guiding
7:55you into many more contents than
7:59provided via Internet so this is HP B TV
8:04at its very shortest HP b TV is
8:07implemented so HP b the standards behind
8:11that are implemented and and developed
8:13by the HP b TV association so the HP b
8:17TV association is the common point where
8:19many market participants here you see
8:21all the logos and indicated where many
8:24market participants meet to make this
8:27possible
8:28eh BB TV Association is 10 years old now
8:32and it really has numbers out of C
8:35manufacturers broadcasters platform
8:37does technology companies so there is a
8:40good and distribution over various parts
8:43of the market and this is very good to
8:46have nice markets acceptance of the
8:49resulting standards the core tasks of
8:51this association is to develop the
8:54specifications which are then
8:57implemented on devices and in
8:58applications and to provide additional
9:00resources to support testing and
9:03addressing interoperability issues but
9:06the core thing is really the standards
9:09and this graphics indicates you the HP
9:14btv internal development process for
9:16specification and test resources within
9:18the HP PTV association we have a good
9:21number of working working groups as
9:23indicated here and you see the different
9:27steps which are taken to discuss and
9:30agree on requirements for new standards
9:32writing the specification and then
9:36caring finally for tests and for
9:39interoperability so this is what's
9:41happening within the Association the end
9:45result or the most relevant end result
9:48is specifications there are a number of
9:51specifications and with this graphics I
9:53will guide you through this webinar
9:57showing all the developments in this
9:59area so HP btv is publishing its
10:03specifications via Etsy so the European
10:06telecommunications standards Institute
10:08which is the most relevant and
10:11standardization bodies in digital
10:13television so ten years ago the first
10:17version of HP B TV has been published
10:20two years later an updated version HP b
10:23TV 1.5 with its main point of adding
10:27MPEG - adaptive streaming and those
10:33early versions of the standard have been
10:35really the the starting point for the
10:38big HP b TV success in the market I can
10:42show you here a sketch showing the sale
10:48of HP B TV devices in Germany
10:51since 2010 and you see around 2011 and
10:5512 HP btv arrived really very well in
10:59the market and since then we we see some
11:034 million HP B TV sets sold in Germany
11:08each year so practically all Smart TVs
11:12sold are HP b TV and all these sales
11:17have accumulated up to some over 30 at
11:21least million devices in germany we have
11:25roughly 37 million households so we have
11:27roughly as many device cells as we have
11:31households in germany and this leads to
11:35approximately 12 to 15 million connected
11:37HP b TV devices in germany so not every
11:41TV even if it's a smart TV is connected
11:44so Smart TV is so much of a standard
11:47that people just even if they just want
11:50to buy a simple TV and use it for
11:52broadcast they usually take a Smart TV
11:55and into their homes this is an
12:00interesting study by TR avoid again the
12:02reference is the German market and here
12:05you see in practice the effect of having
12:08HP b TV as a standard for TV platforms
12:12supporting Smart TVs so the whole area
12:14is really apps on TVs and you see there
12:19are many different systems and variants
12:22so you find Apple TV here the chromecast
12:25like fire TV but you see that very
12:29clearly HP b TV is the one with the
12:32highest market reach and I should
12:34mention that sometimes of course it's
12:36combined HP b TV and certainly android
12:39TV can happen on the same device and the
12:43same for tyson and others as well so
12:45this would accumulate up to more than
12:47100% but the effect of the standard is
12:50in any case that the total reach of HP b
12:54TV is by far the largest and this is
12:57this is the technical reach for the
13:00different platforms but this is also
13:03reflected I don't have
13:05numbers here which are public which I
13:07can make public but this is reflected
13:10also in actual usage so it's not only
13:12the technical reach where HPB TV has
13:16lead in in this comparison of systems
13:20but it's also the actual usage another
13:24market I want to mention shortly because
13:26I talked so much about Germany now is
13:28Italy Italy is a relative compared to
13:32Germany Italy is a relative newcomer in
13:35the HPP TV area it has some little bit
13:38less households in in total but already
13:41more than 3 million connected devices
13:45which is quite good for such an
13:47relatively early phase of deploying HPB
13:51TV they have immediately started using
13:54the hbb tv2 standard I will mention
13:57later what you see here is a screenshot
14:00of the HPB TV website listing
14:03deployments so please check out if you
14:06are more interested about deployments in
14:08other countries and there are other
14:11countries deploying HPB TV so it's
14:13practically all of Europe using HPB TV
14:17it's as you can see it Turkey it's
14:19Russia but it's also really other parts
14:22of the world like Australia or even New
14:25Zealand which have decided to adopt HPB
14:30TV so far for the standard itself and
14:35its deployment on devices and market
14:38reach and of course a very interesting
14:40very interesting point a very key point
14:44is of course content and as you can
14:47imagine video is the the main the main
14:52relevant type of content to be brought
14:56to the TV via HTTP TV and there are many
15:01video portals why our HPB TV you can see
15:05here screenshots of the video portals of
15:07the four big broadcasting groups in
15:09Germany a a DCF RTL boozing South ions
15:14all of them do their individual HPB TV
15:16applications they can do so
15:18so they have their own look and feel
15:20their own way of presenting content
15:23giving access to plenty really of video
15:29content so video portals the big thing
15:31in hbb TV this is of course not only
15:34true for Germany but this is the basic
15:39feature the basic content feature for
15:42very markets and I have here examples
15:45from Norway from Turkey from Greece and
15:50from Australia and I could have added
15:52and one screenshot for every country
15:56that is using HPB TV and also many more
16:01broadcasters are using individually and
16:04these are the screen shots you have seen
16:06so this is individual use of HPB TV for
16:09broadcast individual video portals what
16:13you're seeing here is another way of
16:15doing so another concept of doing video
16:18portals this is having giant video
16:21portals for a number of broadcasters and
16:24the example you can see here see here is
16:26lovest TV in Spain this is a national
16:30platform bundling video offerings across
16:33broadcasters you see they agree here and
16:37it's operational in Spain still in its
16:41testing phase there is something very
16:43similar in France which is called salto
16:46and you can see here also from Stila
16:48vision TIFF and MCCS the broadcasters
16:52join in here for a joint HP b TV portal
16:57which they can give immediate access to
16:59to their viewers with just one click on
17:03the red button so for sure on the TV
17:08free TV content plays a big role and
17:11free TV means usually funding by ads so
17:14if it's not public broadcasting then
17:16free TV content is funded by ads in many
17:19markets it's still very dominating in
17:21many markets and so HP BT we can do also
17:26it's chopped not only to provide video
17:28content but also to provide additional
17:32options for the very fundamental ad
17:36funding model for free TV and I'm
17:39starting here with an example from
17:41Turkey so you see the TV picture here so
17:46this is the broadcast picture and as I
17:49said HPB TV allows to seamlessly
17:52integrate broadcast broadband experience
17:55so when for example switching to a
17:58channel you can scale the broadcaster
18:01can with his HP B TV application can
18:04scale the TV picture and put some ad
18:07banner around it for a number of seconds
18:11and if during this number of seconds the
18:14user presses the red button as you can
18:17see it indicated here then microsite is
18:21started of that company doing the ad
18:24here
18:24the broadcast can either be cancelled at
18:26all or can be made smaller as you see
18:28and then the ad messages can be placed
18:33here there can be videos that can be
18:35more interaction people can be asked to
18:38register themselves for products and so
18:41on so there is really very good options
18:44in HP B TV to further develop the
18:47classical ad model for free TV you can
18:53go beyond such a first simple step and
18:59there are a number of approaches we have
19:02seen in Germany and I'll give you some
19:04examples from the 7-1 Media Group which
19:07is very active here in Germany so one
19:11way of further exploiting the HP PC
19:15toolbox is to do an individual branding
19:19so an individual regional local
19:22targeting so if you can use the IP
19:25address to detect the the sub code you
19:28can for example insert into your car at
19:32HP B TV banner the individual address of
19:36a single car vendor and you can go
19:40further and and and offer them test a
19:44test drive for
19:45interested customer so you can do
19:48regional and local targeting you can do
19:51for example behavioural targeting so
19:53like for par ship in this example here
19:56if you know there is a female single
19:59household you are showing a guy here if
20:02you're detecting it's a male single
20:04household so a very obvious example then
20:06you are showing a lady here you can do
20:10some targeting of it will be the ad
20:15banners also related to TV spots which
20:18have already been seen so to reinforce
20:21ice the message by bringing exactly
20:25those ads here as a banner which have
20:29before been seen in the linear broadcast
20:33and as an ultimate step HPB TV can even
20:37address the very fundamental and
20:39business model of free TV so the the ad
20:44within the TV program so the ad break
20:47and the HP B TV toolbox allows to
20:52substitute the broadcast at break by an
20:55individually targeted advertising spot
20:59which is transmitted via IP them
21:01depending on the targeting and you can
21:04automatically switch from the linear
21:06program to an individually targeted IP
21:09spot and then back again and as you can
21:12see here this has operationally launched
21:16almost one year ago so while this can be
21:20done so I'm going to come back on this
21:22while this can be done today there are
21:26certain weaknesses certain your timing
21:31issues in switching from here to there
21:33so there is no very good timing
21:37performance so you may have some
21:39buffering times and you have some time
21:41when switching back so you can do it and
21:43they are doing it but the visual
21:46performance is not at its optimum and as
21:50I said I will come back to this later
21:54of course HPB TV can do more than only
21:58video portals
21:59Plus advertising there is a number of
22:02additional use cases for HP B TV I'm
22:04going to introduce some of them to you
22:08and and all of these are actually in
22:10operation so they are not show cases or
22:13ideas but all of this is in actual in
22:15operation today a very simple one is
22:17improving the teletext service which is
22:20still very popular in in many countries
22:22generally being one of them so HP B TV
22:25can do a nicer GUI for teletext and this
22:29is done then we have home shopping
22:31offering of course you can directly
22:34enter your customer ID into gooeys on
22:38the TV screen so here you can click the
22:40red button get into the web GUI or home
22:45shop in Europe can enter your customer
22:48ID and can directly do shopping and it's
22:50very evident that this is of some
22:53benefit for both the user and also the
22:57provider of such a service a very
22:59interesting thing is also gaming you
23:01wouldn't think that gaming would be so
23:03popular on TVs but according to reports
23:07from companies doing that is this quite
23:09popular and and and quite well used and
23:12you see here an example where RTL has
23:16featured so again you see here the the
23:18broadcast and really the very nice way
23:21how hbb TV allows to feature stuff so
23:25when you are switching to RTL you get
23:27for a few seconds only this overlay
23:29saying press red and then you can
23:32participate in these games and you if
23:35you do so you are really you are in a
23:38gaming portal but you can still watch
23:40RTL here so I think this is a very good
23:42so you're not completely lost so if you
23:44want to switch back to to RTL you are
23:46not lost in your gaming world but you
23:48can keep one eye on the TV program and
23:51can switch back at any time I think this
23:54is a very good example of really the
23:56another good example of the integration
23:58between broadcast and broadband so the
24:01teaser here and then the the broadcast
24:04image here which can be scaled by the
24:07HPP TV application so there are api's in
24:10the HPP TV specification
24:13the HPP TV application for example to
24:16let this disappear after some seconds
24:18and then to scale the broadcast here
24:22another example also an interesting one
24:25is provision of UHD content via HPB TV
24:27when we began to standardize HPB TV some
24:3210 years ago we didn't think of video
24:34streaming could have really better
24:36quality than then broadcast today we are
24:39further this this road and we detect
24:43that really H PBT we can be a very
24:46relevant way of distributing UHD to
24:49customers and already a few years ago
24:53broadcaster have started to use this
24:57feature at a number of occasions then
25:04live streams we can bring additional
25:06live streaming on the TV also this
25:08something which has not been in our
25:10focus in for HPB TV at the very
25:13beginning so we can have a richer
25:16content offering of course if we for
25:20events like the Olympic Games we can
25:22provide additional categories of sports
25:24as additional live stream it's very
25:27lightweight for the user
25:28he doesn't have to install apps or do do
25:31complicated things just click the red
25:33button go into a menu then select the
25:37sports category he likes and then the
25:40live streams immediately starts
25:43something more reasoned on live
25:45streaming is the replay function which
25:47has been implemented by all the aad
25:50programmes just a couple of months ago
25:55this has technically a specific feature
25:58so it's based on MPEG DASH live
26:01streaming as well like the earlier
26:03mentioned Olympic live streams but the
26:06very specific feature is that the user
26:08can jump back in this live stream to a
26:11specific position until the beginning of
26:15the relevant content item so this is
26:18also something rather new in the open
26:21retail market it's known on IPTV or
26:24other platforms for a couple of years
26:26but it's new for the mass retail market
26:30that just by clicking on the blue button
26:32you can jump back to the beginning of
26:35the corresponding show and it's very
26:38well accepted by the users in Germany
26:42also based on live streaming so not
26:45technically something different but
26:47conceptually and I would like to mention
26:50that this improving accessibility by
26:52using HPB TV here you can see and this
26:57is used by a ID has been used very much
27:00during the corona crisis is to offer the
27:05main news and additional information
27:08also with a signer and here you can see
27:12the broadcast in the background still
27:14the broadcast picture and the HP B TV
27:17menu here is the menu point offering the
27:20signer and if you activate this you get
27:23done an IP stream with a broadcast video
27:26in the background and the signer in the
27:29foreground
27:30and finally we sorry we shouldn't forget
27:35the children TV set is something parents
27:39like to place their children they don't
27:43like it so much in sometimes to hand out
27:46their tablets or mobiles or notebooks to
27:50children but usually placing childrens
27:52in front of the TV is something fine and
27:54as one example I have here also an
27:57example from Germany from the wdr Mouse
28:01a very popular program and it's a video
28:04portal with almost 2000 videos so you
28:08can see here a good potential for
28:10entertaining children via HPB TV as well
28:14so far for a number of usage variants of
28:19HPB TV mainly as it is today as it is
28:23dominating the market and this is using
28:25the features of using the features at
28:27least of 1.0 and 1.5 now we are for HPB
28:31TV 1.2 already a number of years ago we
28:35have published HPB TV has published the
28:37first version of this
28:40education a quick look to it shows that
28:44it's structured in the same way as HPB
28:46TV one so this is only to give you an
28:49impression of the latest HPB TV version
28:51it has more than 300 pages and it
28:54specifies many normative elements on
28:57those over 300 pages but it also makes
29:01reference to a good number of other
29:03standards from dVB's or the broadcast
29:06related standard iso standards the web
29:10standards of course ci+ standards
29:13standards from the open IPTV forum so
29:15there are many other specs reused by the
29:19HBV TV concept in in general I can't go
29:22into the details here but at least I
29:25wanted to give you a rough impression of
29:27how what's the content really of the HPP
29:30TV and specification is so it's it's
29:34linking to many other standards to the
29:36benefit of the industry of course
29:38because many of these features are
29:40implemented else so of course the
29:42browsers and and the video encoding and
29:46and transmission and things and the
29:48signaling are implemented for other
29:50market and segments as well so can be
29:53then easily reused for HPB TV - so HPB
29:58TV - in a more and in a more general
30:03view HPB TV - brings added value added
30:08features in a number of different
30:10domains so on the right hand side we see
30:15more the technological updates - HPB TV
30:18ah we won so we see the html5 browser
30:23profile we see a number of new technical
30:27elements being part of that html5
30:30browser profiles or making the browser
30:33more and state-of-the-art and also to
30:37add new video features which are most of
30:40them also state-of-the-art in other
30:43parts of the markets like HEV C for UHD
30:47or adaptive streaming so this is more
30:53modernizing the
30:54platform on the left-hand side we see
30:57really new features like the
31:00synchronization of video audio apps and
31:02second screen integration and for this
31:06set of features on the left hand side
31:09with IOT have explored the capabilities
31:13of these and this is what I'm going to
31:15show you now so gives you an impression
31:18about the capabilities of the specific
31:20capabilities of HP btv to buy a number
31:24of showcases proof of concepts we with
31:29IOT made so one is the option of
31:35launching HP btv applications via mobile
31:39phone so mobile and and native app it
31:43can be iOS it can be Android a native
31:47app can detect that there is an HP B TV
31:49TV set in the same home network and HP b
31:53TV provides some api's and options to
31:56launch applications on these TV sets so
32:00we can push we can really launch trigger
32:03the start of HP b TV applications of the
32:05TV set and subsequently we can
32:08communicate between both apps so we can
32:11establish a communication so what you're
32:13seeing here is the the face where the HP
32:17b TV app is just started sharing a
32:19starting screen so only two seconds
32:22later this HP b TV application would
32:25play the video i have triggered from the
32:29tablet here so I've been in the air D
32:32Android media take app select the video
32:36and then said clicked on play on the TV
32:40screen then the Android TV app would
32:44launch the HPP TV application and tell
32:46the application which video to play and
32:48you can also do control the video so we
32:52can jump forwards and backwards and
32:54pause and resume and so on so also a
32:58feature which is as such not completely
33:00new you know this from chromecast or
33:02fire TV or other
33:05platforms but this is something really
33:08available now in the big retail market
33:10without any specific apps or platform or
33:13system so it's just really a feature
33:17that is available for use another
33:21feature is the synchronization feature
33:24and HPB tv2 allows to play IP audience
33:28in sync with a broadcast video there are
33:32two versions two variants how you can do
33:34this one variant is to play the
33:37additional audio on the speaker's of
33:40your TV set and this is what I'm sharing
33:43here with this screen this can be used
33:45for example to provide additional
33:47language version so you find here some I
33:50think it's 8 different language versions
33:52which are offered to this TV show so
33:57more than you usefully could include in
34:00broadcast for the most broadcasters you
34:03can have additional audio versions not
34:05only with different languages but also
34:07for example with improved dialogue in
34:10touch with intelligibility
34:13intelligibility so that's a really a
34:15complicated word I'm sorry which is a
34:19problem for many TV users today that the
34:22dialogues are not well understandable
34:24and you can have dedicated audio tracks
34:27for such users you can also think about
34:30clean audio feeds and to provide to the
34:33TV screen another variant of playing an
34:37IP audio and sync where the broadcast
34:39video is doing so on mobile devices so
34:42as you have seen we can couple mobile
34:45devices to TV sets and to HPB TV
34:49applications I'm running on these TV
34:51sets and this allows to provide
34:55additional audios for individual usage
34:58so this is the clue here that you can
35:01have for example the standard broadcast
35:03audio on the TV screen and you can
35:06provide an audio description only to the
35:08very person needing this he can consume
35:12it by a consumers via headphones then or
35:14can provide additional language versions
35:18people who need additional language
35:21versions and again they can consume this
35:23wire headphones and you can do this in
35:25parallel so you can have 10 different
35:29people with 10 smartphones sitting on
35:32the couch and each of them hearing its
35:35individual audio so this can be done
35:38multiple at multiple instances multiple
35:40times for the same TV set so finally so
35:45this is certainly nothing for the mass
35:47market in contrary to the other one so
35:49the other ones are really something
35:52mature for the end and very well suited
35:54for the mass market this is still not
35:56this is just to show the potential this
35:59is using an AR glass we have been using
36:02the microsoft hololens so you still see
36:04this somehow here so this photo has been
36:06taken through the microsoft hololens and
36:08you see the TV screen this is a real TV
36:12and here we have a virtual signer which
36:15can only be seen by the one wearing the
36:18AR class so also some accessibility
36:21feature for individual usage HPB TV 2
36:26can also be used for a different user
36:28journey than pushing something from the
36:30mobile to the TV screen this is vice
36:33versa pushing some pushing something
36:35from the TV screen onto a mobile so if
36:39you have this is our example here a
36:41cooking show then you can have an HP b
36:44TV overlay on HP b TB 2 devices for
36:47example you can check this in your
36:49application ci its HP B TV 2 then you
36:51make an overlay like this have you got
36:54appetite and did you like what you have
36:58been what you have seen here what has
37:01been cooked and then press ok and then
37:03you get the the recipe on your mobile
37:07phone and you can later on come back to
37:10it and we have implemented a specific
37:15application for this we call this
37:16Universal launcher and it allows you to
37:20both immediately react on such a post
37:25from the TV screen immediately react and
37:27interact with a TV screen so push videos
37:31back to the TV
37:32or interact somehow with the TV but also
37:34come back to this later on and just save
37:38the links on your mobile I think all of
37:42these showcases and maybe even more than
37:44what I mentioned can be seen and and
37:48read about in our IAT lab here you see a
37:51number of 0 else and there you will find
37:55in our lab more information about these
37:58use cases so this about HPB TV as a such
38:02so to give you some impression what HPB
38:04TV 2 really is so in the years from 2016
38:11onwards so since the publication of the
38:13very first version of HPV TV do HPB TV
38:17has worked on improving the core
38:20specification of HPB TV and this is
38:23still ongoing so the latest HPP TV
38:26standard version published currently is
38:29HPB TV 202 the version 1.5 and here i'm
38:35indicating a number of features which
38:37have been added since then so there are
38:40no really groundbreaking things like for
38:44HPB TV - but I'm giving you you hear a
38:47number of examples examples of the
38:51features which have been added since
38:54them and if you're interested you can
38:56just come back later to this I want to
39:01read the holy the technical stuff now
39:03because I want to before we are finished
39:06I want to make the overview complete as
39:09HPB TV as you have seen is not only
39:11working on its core specification by
39:14adding more features doing improvements
39:17with the core specification which is
39:19still HP b TV - so the next version by
39:22the way the next version we are planning
39:23is HP p TV 203 which is not yet
39:26published which is still on its way and
39:31but also 203 won't have any
39:34groundbreaking new so it's an and really
39:38a continuous evolution to keep the core
39:40specification up-to-date but beyond the
39:44core specification and the
39:46what you're seeing here is independent
39:48HPB TV specifications they are not
39:51independent because they are not
39:53directly depending on a specific HP b TV
39:562 version some of them can even be
40:00implemented on top of HP b TV one others
40:04are designed to be implemented on the
40:06top of HP b TV 2 and as you can see here
40:11the HP b TV association has produced up
40:14to now 5 of these specifications which
40:18are already available at Etsy those
40:22three are basically an update of the
40:26other is sorry I see I have to correct
40:29this there's a missed typing here
40:32so those three specifications
40:35application Discovery over broadband and
40:37HP b TV in IPTV networks are designed to
40:42allow the application of HP b TV in in
40:46use scenarios where HP b TV doesn't work
40:50today this is when broadcast doesn't
40:53carry application signaling the reasons
40:55why this happens in the market or there
40:58is an operator box in between the
41:00broadcast network and the HP b TV TV set
41:03or linear television is distributed via
41:06managed IPTV or ott so there are a
41:09number of market segments leaving the
41:13real free featured and traditional
41:16broadcast or be not fully supported in
41:19the broadcast and these specifications
41:24depicted here are designed to make HP b
41:28TV applicable also in these domains of
41:31the market and we have one or two I
41:35think even dedicated webinars planned on
41:39these topics so I won't go further in
41:42for now and give more details about the
41:45application Discovery over broadband or
41:47the IPTV networks because if you're
41:50interested you can come back to this in
41:54the context of later webinars
41:58the same is true for the operator apps
42:01also the operator apps is something very
42:04interested so it allows platform
42:06operators to replace etta boxes by
42:11specific apps working on retail TV sets
42:16so a very significant potential also for
42:21the market and to really bring benefit
42:25to TV manufacturers bring benefits to
42:29operators bring benefits to broadcasters
42:33and also bringing benefits to the
42:36end-user so this is really an offer for
42:40a very significant win win win win
42:42situation and this is also something
42:45very dedicated webinar is planned so I
42:49won't go further into the details as I
42:53won't do for the targeted advertising I
42:56have mentioned before that you can
42:58replace the broadcast by IP video today
43:02but there are some timing and
43:04performance issues around this and this
43:07is exactly what's addressed by the HPP
43:10TV targeted advertising specifications
43:12so it's a two-part specification in the
43:14first of which defines technical tools
43:17to allow an improved switching
43:20performance between the broadcast video
43:22and the previous so exactly filling the
43:26technical gap we have today and the
43:29second part of that specification
43:31defines the exact tolerances for the
43:35switching behavior so really it delivers
43:39the figures that the broadcast needs to
43:42evaluate exactly the tolerance schema he
43:46has available to guarantee a very
43:49pleasant visual flow on the TV set while
43:52switching from broadcast to broadband
43:55and also on this for this topic we have
43:57an webinar on our agenda finally my very
44:04last slide HPB TV so this is a quotation
44:08HPB TV is critical in modernizing
44:11cause business model I like this this is
44:15from the summary from Paul Gray from
44:17presentation from IHS market from our HP
44:21B TV symposium last year so we won't be
44:24able to do this in possum this year
44:26hopefully next year again and he was
44:29summing up his findings and and came to
44:34that conclusion which I very much agree
44:36on of course and I think and I hope you
44:40have seen in this webinar that HP btv
44:43really provides a very very rich set of
44:47tools around smart TVs around
44:51broadcasting around linear television
44:53allowing to modernize the broadcast
44:57business model and bring many new
44:59content ideas and also commercializing
45:03ideas into the whole business so and
45:07with this um quotation which I as I said
45:10very much agree with I would like to
45:12close now and I would like to thank you
45:14very much for your attention
45:25presentation and we have received a
45:29couple of interesting questions and that
45:31I'd like to share with you I don't know
45:33whether we'll have time for all of them
45:35but I'll quickly show them to you let me
45:38just share my screen and the organizer
45:49my screen please so that we can quickly
45:51go through the available questions I'll
46:05need to get the moderator status again
46:07and then you can share my screen there
46:10you go so as you can see the first
46:13webinar so we're still trying to somehow
46:16get used to the technology there are now
46:21the questions that you have submitted
46:26and I would like to have a look at the
46:30very first one because this refers to
46:33the different standards so close you can
46:39see that yourself there's a question
46:40regarding all the TV sets and the newer
46:43versions and how to reverse and how to
46:50how to make 2.0 TV sets use the new
46:56features yes
46:58so I think in there are two questions
47:00behind this so one is really how to
47:03manage to say have a migration between
47:061.5 sorry one and and and two and you
47:10can have a common code base so you have
47:13different variants as a broadcaster how
47:15you can do it so you can have an auto
47:18start application which detects whether
47:20it's an HP b TV 1 or 2 device and then
47:24either offers new applications for the
47:28new devices and offers the old version
47:32folio the devices but if you are asking
47:35for the single codebase then yes you can
47:38also offer applications in a way that
47:41you are that all the basic code of your
47:44say I'm ketchup TV service is HP BT v1
47:49compatible but if you have specific
47:51features for example you can push
47:53something you can you can play you have
47:56a catch-up TV which service which is HP
47:59B TV 1.0 then you could for example
48:02offer the 2.0 feature of playing an
48:06additional audio in the catch-up TV
48:09section additional audio on a mobile
48:12phone so something which is definitely
48:14HPV TV - just by asking the device
48:19version and then offering or launching
48:21the specific features and the specific
48:24coach code only on the 2.0 device set
48:29maybe the bigger problem is really to
48:32manage devices in terms of processing
48:35power and memory consumptions so and
48:38this is really maybe the more relevant
48:41message that even if you so you can so
48:44the I would say the dealing with HP b TV
48:472.0 is the the easier part and and the
48:50more fundamental and more complex part
48:53is really to keep your code clean and
48:56slim enough even if it's only 1.0 and
49:00that it will run on all the devices so
49:04there is an unfortunate trend in
49:06application development even if it's
49:08only for 1.0 or 1.5 to use frameworks
49:13producing lots of code or consuming lots
49:18of memory or using features which are
49:20not part of HP BTD 1 so this can be the
49:24bigger problem in managing the old
49:26devices is taking into account their
49:28limited memory so not the HP b TV web
49:31version itself but the limited
49:33processing power and memory thank you
49:42the second question refers to big
49:45amounts of HPV TV data content to be
49:48transformed transferred using the
49:50broadcast channel office
49:51but that's to non internet-connected
49:54users so obviously question surrounds
49:57the capability of the broadcast stream
50:01to deliver large volumes of data yes so
50:05there is two answers you can use the
50:07dsmcc data carousel for some basic
50:10applications like and teletext or maybe
50:12an EPG application but if you are asking
50:16for big data you probably think about
50:17video and there we have the push VOD
50:22option so there's a dedicated protocol
50:25file delivery protocol for delivering
50:27big video content to local storage on
50:32HPB TV terminals but this is nothing I
50:36think has ever really been implemented
50:39and deployed so from the standardization
50:41side HPB TV can do great things and and
50:46and great interesting VOD stores even
50:49without any internet connectivity but in
50:52terms of actual deployment or actual
50:54usage this is very low or even zero now
51:07it's there and it won't be changed it
51:10continues to be developed adopted to the
51:11needs of broadcasts manufacturers and
51:13operators that's why there are
51:15constantly new versions released and to
51:17make sure that they're always suiting
51:19the needs of the market I mean the
51:21engineers can only develop things and
51:23then see what happens so it's an ongoing
51:25process I think and you would agree to
51:27that now the AIT media take the ketchup
51:34servers from German public broadcaster
51:36ard is now addressed in the third
51:39question when you use the mobile to
51:43interact with the broadcast signal do
51:45you have to be tuned to a DS broadcast
51:47channel or can you watch something else
51:49no so you can watch something else you
51:52can be say on the CTF or even RTL
51:54channel and then the application is
51:57launched then you lose any earlier
52:01broadcast picture so you can't launch
52:02anything on top of
52:05say RTL broadcast video so you are
52:07completely disconnected from broadcast
52:10if you're doing that launch and then
52:12after terminating the HP B TV
52:14application then the latest broadcast
52:18will be back okay
52:21now two questions for home shopping
52:23usage in the house the payment made in
52:27home shopping abuse of HP TV can the
52:30user insert the credit entrance and then
52:33the credit card data is directly sent to
52:37the HP B TV app or how is that performed
52:40the payment is the payment not directly
52:46for the example I have showed you so
52:48this is just entering your customer ID
52:51and then they just rely on the customer
52:54ID being correct in this case but we
52:57have seen cases where there was an
53:01integration with PayPal for example you
53:05of course you can also ask the user to
53:08enter his credit card data so this is
53:11really how you do it so this is nothing
53:14so HP b TV does not has not foreseen any
53:17explicit payment component or so so HP b
53:23TV just provides a basic the basic web
53:25tool box in in this respect and then you
53:28can ask people to to enter codes or you
53:34can do some verification with another
53:36device and and so on so you can think of
53:38various methods how payment actually is
53:41is done so there is no specific method
53:43for HP b TV and as i indicated you can't
53:46do an PayPal integration or or ask for
53:49credit card numbers whatever this is
53:52open to the creativity everyone can use
54:05it really it's not tied to a
54:07manufacturer it's cross-device that's
54:09one of the benefits and if you want to
54:11add on certain absent and
54:15you're free to do so obviously and the
54:18Association in itself is a nonprofit
54:20organization and it's one of the
54:23foundations of these open specifications
54:26now the next question is reflecting the
54:32earlier question regarding home cropping
54:34whether there's a solution for a payment
54:36I think we've already given feedback
54:38that there's no specific solution for
54:41that available but of course developers
54:44up for each to create one yes the same
54:49as as I said before so first yes so it
54:54is possible to to include the smartphone
54:57in this transaction so as you have seen
54:59before you can't push something so you
55:01can directly push the offering you can
55:04directly launch a corresponding shopping
55:08app on your smart phone and via deep
55:10linking directly link to the related
55:13product so this is a very obvious way
55:15you you can do it
55:16so HBB TV certainly provides all the
55:19tools which are necessary to do this but
55:22it doesn't provide an explicit paid TV
55:25solution but it easily I think in this
55:28case it easily HPB TV easily allows to
55:31integrate such a make use of any
55:33existing solution in the market now the
55:46last question refers to SCT 35 messaging
55:50does HPB TV make use of this
55:53yes it's foreseen to include SCT 35 into
55:58the overall targeted advertising
56:00framework so it's not planned to to do
56:04it directly on the HPP TV client but it
56:06it it can be a player all the standards
56:10only on the contribution and site so in
56:14the in the BTB interfaces SCT 35 is one
56:19of the relevant interfaces to to do the
56:23signaling
56:25very good so it's part of the overall
56:26it's part of the overall concept yes
56:29it's part of the overall concept good
56:32question to round up this presentation
56:34thank you very much for taking the time
56:37Klaus to present to the basics and
56:39reference examples of HP btv
56:41applications in this very first webinar
56:46thank you also for your great interest
56:49we've had lots of participants lots of
56:52feedback in the Q&A session from this
56:57slide the next webinar is already
56:59scheduled it will take place on July
57:0114th between 1400 and 1500 Central
57:05European summer time it will focus on
57:08the HP btp op-amp which we've mentioned
57:10already some might remember this is all
57:13about how to turn your TV set into a
57:15virtual set of books amongst other great
57:18things and this will be a best practice
57:20report by senior executives of HD plus
57:24the German ETH TV platform who have been
57:27the first commercial users of the HP on
57:32their experiences further webinars as
57:36you can see this one planned for the
57:38middle of each month we'll focus on HP
57:42btv testing and certification in
57:44September in October application is
57:47covering over broadband presentation mid
57:52November will be again the HPP
57:54TV o bed but this time focusing on
57:57specification updates that will be
57:59released around that time with December
58:02to be announced and then next year the
58:06dates aren't scheduled yet but we
58:09certainly know some of the topics one
58:12will be a best practice report by
58:14operators possibly again focusing on the
58:16HP b TV app but from a different country
58:19and by different operators then there
58:21will be the targeted advertising
58:23specification for addressable TV
58:25referred about that in the presentation
58:27very interesting to hear about the first
58:29commercial
58:32and then Klaus Merkel has kindly offered
58:34us to do another webinar this time on
58:37HPB TV beyond traditional broadcast TV
58:40but we've seen in the presentation was
58:42very much focused on the traditional
58:44classic TV world but we've seen other
58:47little things that have popped up for
58:48example gaming and there was lots more
58:51solutions lots more things you can do
58:53with HPB TV that aren't directly
58:55connected to a broadcast TV stream and
58:58this will be towards the end of the
59:00current series but this is not all you
59:03are all invited to submit your ideas and
59:06your thoughts about possible webinar
59:09topics if you like to be a co-host if
59:11you like to submit ideas and thought
59:13things you want to know more about
59:14please do so by sending us an email to
59:18webinar at HPB tv.org webinar HPB tv.org
59:23this is the email address you're also
59:25received in the confirmation find email
59:27after registering for this webinar
59:30thanks again everyone for joining us
59:33today for this opening session I think
59:36it's been a great presentation and it
59:39shows you what a freebie TV is all about
59:41it also shows you the kind of webinar
59:44series that we want to offer you and
59:46you're all invited to join us Tuesday
59:49July 14th between 1400 and 1500 since
59:53we've been summer time for the HPP of
59:56best practice report by HD plus and if
1:00:00you want to register for that
1:00:02registrations are open please do have a
1:00:05look at our HPB TV or events calendar on
1:00:08the website and there you will find the
1:00:10link to register for this webinar just
1:00:13like you've done for today's webinar
1:00:14thank you very much again for joining us
1:00:17thanks Klaus for the great presentation
1:00:19have a nice day and all the best

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