Have You Been Following the Plan? — Transcript

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1. 0:00Charlie Munger in one of his seminal
2. 0:02speeches, he talks about how to
3. 0:03guarantee failure.
4. 0:05How to make sure that you are a failure.
5. 0:07And he inverts the the concept of
6. 0:09success. It's like, what could you do to
7. 0:10make sure that you were a failure? It's
8. 0:12like, well, you would definitely get
9. 0:13involved in drugs, drinking. He says,
10. 0:16was it leverage, liquor, and women?
11. 0:17That's the you know, the Charlie's
12. 0:18Charlie's big one, right?
13. 0:20>> [laughter]
14. 0:20>> But one of the ones that he has, I think
15. 0:21he has seven in his in his in his
16. 0:23speech, is
17. 0:26consistency.
18. 0:27He's like, you have to make sure that
19. 0:28you're inconsistent. He's like, because
20. 0:31if you are consistent and you have none
21. 0:33of the other attributes, he's like, it's
22. 0:35you still might be successful. He's
23. 0:37like, it's it's very tough for people
24. 0:39who are consistent to not be successful.
25. 0:41And he makes an especially pointed point
26. 0:44about consistency, because in my
27. 0:45opinion, it's one of the most difficult
28. 0:47of the virtues for humans to do, because
29. 0:49we're so attracted to novelty. And so,
30. 0:51like
31. 0:52I mean, I used to do with this with, you
32. 0:54know, people on their diets all the
33. 0:55time. I remember I ran gyms. And so,
34. 0:57someone would come in and I would always
35. 0:58ask the question, so have you been
36. 0:59following the meal plan? And then they
37. 1:01would say, yes. And so, then I started
38. 1:02changing the way I asked the question.
39. 1:04So, I'd say, out of the 21 meals that
40. 1:06you were supposed to eat, how many of
41. 1:07the 21 did you have exactly the way it
42. 1:09was on the meal plan? And then they
43. 1:11would be like, oh, I mean, at least
44. 1:12half.
45. 1:13And they would say it as though that was
46. 1:14a mark of success.
47. 1:16And right now, the meal plan could be
48. 1:18your content plan. It could be your It
49. 1:21could be your showing up to work on time
50. 1:22plan. It could be the time that you want
51. 1:23to put towards your side hustle. It
52. 1:24doesn't really matter.
53. 1:25But
54. 1:27if there's one muscle that you can flex,
55. 1:29it's learning to do the same thing over
56. 1:31and over again. Like one of the one of
57. 1:32the values that we had at Gym Launch is
58. 1:34do the boring work. Because boring is
59. 1:36what makes you rich, right? It's It's
60. 1:38It's It's writing the follow-up sequence
61. 1:41to your to the purchase page that you
62. 1:43don't feel like doing,
63. 1:44but you know you should do. It's running
64. 1:46the split test for the 10th time. It's
65. 1:49It's actually going through and prepping
66. 1:51for 20 minutes before you have the
67. 1:52meeting. Because
68. 1:55it's amazing how much smarter you can
69. 1:57appear with 20 minutes of preparation.
70. 1:59Like you can appear 50 IQ points smarter
71. 2:01if you just prepare for meetings for 20
72. 2:03minutes. I remember I did a consulting
73. 2:04day which I've only done three in my
74. 2:06entire life.
75. 2:07And
76. 2:08when I showed up to the day cuz I always
77. 2:11want to make sure that everyone always
78. 2:12gets more for me than I than they give
79. 2:13me.
80. 2:14Um I had taken
81. 2:16I don't know, 4 hours. Not a long time,
82. 2:18but a long time for I think some people,
83. 2:20but for me 4 hours is nothing. I count
84. 2:22in hundreds, so this was irrelevant.
85. 2:24And so I put like 4 hours and actually
86. 2:26took the time and put it in to do
87. 2:27research on the individual. So I looked
88. 2:29at every single page they had, every
89. 2:30landing page, every offer, every
90. 2:32everything. And I had seven pages of
91. 2:34things that I thought would make them
92. 2:35more money.
93. 2:37And so when I started I was like, this
94. 2:38is what we're going to go through today
95. 2:39and I'll walk you through line by line
96. 2:40and you'll have this as a take line so
97. 2:41you can execute it with your team. It
98. 2:42was a bigger company.
99. 2:44And the guy was shocked. He was like,
100. 2:47never in my entire life has anyone had
101. 2:49this much preparation. And that's when
102. 2:52it goes back to like you need 20
103. 2:54podcasts to be in the top 1%.
104. 2:56The
105. 2:57the bar for excellence, like I have this
106. 3:00timer that I have on my desk which it's
107. 3:02it's the easiest purchase you can make.
108. 3:04I think it was like seven bucks on
109. 3:05Amazon. It's a little twist kitchen
110. 3:06timer. It's very easy.
111. 3:08And it's been probably my biggest focus
112. 3:10hack, you know, to date which is
113. 3:12I turn it when I want to start working.
114. 3:13And part of it allows me to think how
115. 3:15long I get better at predicting how long
116. 3:16it's going to take me to do something.
117. 3:18So I think I think this will take me 35
118. 3:19minutes. So I turn the clock to 35 and I
119. 3:21click on. And then I start working on
120. 3:23the thing. And the moment my phone rings
121. 3:24or I look at Slack or whatever, I stop
122. 3:26the timer. And so you actually see that
123. 3:28your time on task is usually
124. 3:30significantly less than you think it is.
125. 3:31And I think that
126. 3:33in my early days I would spend a very
127. 3:35long time in front of a computer telling
128. 3:38myself that I was working with very few
129. 3:40minutes actually on task. And that's why
130. 3:42I think that most things are actually
131. 3:44significantly easier than people think
132. 3:45they are. They just don't know how to
133. 3:47try hard.
134. 3:48Because the harder that you try, the
135. 3:50easier it gets.
136. 3:51And so it's like if you can just learn
137. 3:53to love what trying hard feels like,
138. 3:56then all of a sudden it becomes
139. 3:57unreasonable that you can't win. So,
140. 3:59like
141. 4:00for the presentation that I'm giving, I
142. 4:01explained a little bit earlier about
143. 4:02what my process looks like. If you were
144. 4:04to say, "What would it take for somebody
145. 4:06to be unreasonably good that it would be
146. 4:07impossible for them to not be a top 1%
147. 4:09salesman or a top 1% content creator?"
148. 4:12And you said, "What would that person
149. 4:13need to do?" Irrelevant from outcome.
150. 4:15What would be the actions or evidence
151. 4:16that they would have to do prior to that
152. 4:18thing that would make it unreasonable
153. 4:19that they couldn't succeed?
154. 4:21And then you do those things, what
155. 4:22happens is you realize that it's
156. 4:24actually not that hard because you put
157. 4:25so much work into it and the bar from
158. 4:27other people working is so
159. 4:28embarrassingly low
160. 4:31that they then ask you how you did it
161. 4:32and it must be easy.
162. 4:35>> Consistency
163. 4:37doesn't guarantee that you'll be
164. 4:39successful,
165. 4:41but not being consistent will guarantee
166. 4:43that you won't reach success.
167. 4:45You have a productivity hack, an easy
168. 4:47productivity hack. Instead of spending
169. 4:49time getting in the mood to work, just
170. 4:52start working. Confront the work. People
171. 4:54think they need perfect conditions to
172. 4:56start, when in reality, starting is the
173. 4:59perfect condition.
174. 5:02>> I'm married to that.
175. 5:04I love that.
176. 5:06Because
177. 5:07if you think like I you know, I
178. 5:09obviously am somebody who always wants
179. 5:10to optimize how much work I do per unit
180. 5:12of time. And so, I I was you know, there
181. 5:15was definitely times earlier in my life
182. 5:16I was really romanticized by these like
183. 5:18very extensive morning routines and
184. 5:20supplement rituals and like all this
185. 5:21stuff of mental masturbation around the
186. 5:23work that needed to be done. But when I
187. 5:25looked at 2 hours later and nothing had
188. 5:26actually gotten done,
189. 5:29the moment you begin working
190. 5:31is when your output per unit of time
191. 5:33goes up.
192. 5:34And so, that makes beginning the single
193. 5:38greatest hack that you can have for
194. 5:40everything else that you do in work
195. 5:42because thing is when you start working,
196. 5:43you start getting in the mood to work.
197. 5:45Right? Like everything else is
198. 5:46procrastinating around the work that you
199. 5:47think you should do. But like I have
200. 5:49noticed for me at least, I have these I
201. 5:51have some big mental tasks. You know
202. 5:52what I mean? Like big content piece or
203. 5:54big thing that you need to like you know
204. 5:55it's going to take real mental effort.
205. 5:57It takes me like five minutes of
206. 5:58actually being in it to then get a
207. 6:01little bit of a lay of the land to then
208. 6:03get into it. But I used to take hours to
209. 6:06delay to start the first five minutes.
210. 6:08And so my time compression of when I
211. 6:09thought I should start doing something
212. 6:11and when I started doing it over time
213. 6:12it's just compressed to the point where
214. 6:13it's like the moment I think that I need
215. 6:15to start doing it. Sometimes I just
216. 6:17start it because then what happens I get
217. 6:18this open loop. And so rather than
218. 6:20complete work at like cuz a lot of
219. 6:21people are like I want to complete it
220. 6:23this really nice clean point. Stop
221. 6:25halfway through the sentence cuz it'll
222. 6:26drive you mad. Real quick, if you're a
223. 6:27business owner and you are not growing
224. 6:29as fast as you'd like, I'd like to give
225. 6:31you a free gift. So my team and I put
226. 6:33together the $100 scaling road map,
227. 6:36which is basically 200 hours of us
228. 6:37looking over all the portfolio companies
229. 6:38we've had and what stages of growth they
230. 6:41went through and more importantly where
231. 6:43they got stuck and how they got past it.
232. 6:45And so we broke it in these 10 stages
233. 6:47and we made this little kind of quiz
234. 6:48thing where if you put in your business
235. 6:49information it'll tell you where you're
236. 6:51at and the most important part for you,
237. 6:53what to do for each of functions of the
238. 6:54business across product, marketing,
239. 6:55sales, customer success, recruiting, IT,
240. 6:58human resources and finance. And so no
241. 7:00matter what you're struggling with,
242. 7:01someone else has already struggled with
243. 7:03it and solved it. And so I'd like to
244. 7:05give you this thing absolutely free. You
245. 7:06go to acquisition.com/roadmap,
246. 7:08plug in your business information and if
247. 7:10you want us to actually help you
248. 7:12deconstruct the business and you're
249. 7:13trying to scale, we'd love to help you
250. 7:15out. On the thank you page you can just
251. 7:16book a call with my team and we will
252. 7:19look into business, see if we can help
253. 7:21and if we can we'll invite you out to
254. 7:22Vegas and we'll do this in person live.