Hailey Bieber Opens Up About Motherhood, Fame and Her $1 Billion Brand — Transcript

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1. 0:00couldn't pay me to go back to being 20
2. 0:01for a day. Does feel hard sometimes
3. 0:03having every single thing be looked at
4. 0:06and picked [music] apart. It has to be
5. 0:07this number.
6. 0:08>> [laughter]
7. 0:08>> I will not go for less.
8. 0:15>> Okay, Hailey, 2025 was a huge huge year
9. 0:20for you. It was your first full year of
10. 0:22motherhood. You sold your company.
11. 0:25Some people really thrive in moments of
12. 0:28big change. Some people really struggle.
13. 0:31Like
14. 0:32how is a big change period for you?
15. 0:35>> I think it's a lot of different things.
16. 0:37I don't think it's
17. 0:38all
18. 0:40sunshine and rainbows and I don't think
19. 0:41it's all bad. I just think it's you
20. 0:44experience so many different emotions
21. 0:46and so many different things. Selling my
22. 0:48company in the first year of also having
23. 0:50a child, it's like there's a lot of
24. 0:54change happening at once. Becoming a mom
25. 0:57is so far in my life the biggest change
26. 0:59I've ever been through. I I feel like a
27. 1:01lot of women would probably agree that
28. 1:04the biggest identity shift that you go
29. 1:06through
30. 1:07in your life is becoming a parent,
31. 1:09becoming a mom. And to be going through
32. 1:12that while also
33. 1:14going through this insane business
34. 1:17process is just It was really
35. 1:19interesting for those two things to be
36. 1:20going on um in parallel. I felt
37. 1:24really stretched in a lot of ways. I
38. 1:26just felt like this last year was a
39. 1:28really big
40. 1:30growth and learning year for me. And
41. 1:32when I look back on it now being 29,
42. 1:35turning 30 this year, I'm like
43. 1:38wouldn't have changed a thing.
44. 1:40As many ups and downs as there was, as
45. 1:42hard it as it was for me to do all these
46. 1:46major things at one time, I really feel
47. 1:48like it strengthened me in a lot of
48. 1:51ways.
49. 1:52>> Let's talk about the acquisition for a
50. 1:54second.
51. 1:55Rhode was only out for 3 years. You had
52. 1:5810 products, which for a beauty brand is
53. 2:00not a lot of products for this like
54. 2:02small big acquisition moment. And the
55. 2:05deal was for up to a billion dollars.
56. 2:07That was the number that you had in your
57. 2:10mind. Why?
58. 2:11>> I'm somebody who really believes in like
59. 2:14what you say out loud, you know, is very
60. 2:17important. Our words are important. The
61. 2:19the kind of manifestations we put out
62. 2:22there into the world are very important.
63. 2:23So from a very early on conversation
64. 2:27when we were just kind of like, "Hey,
65. 2:28what would it look like? What would we
66. 2:29want the number to be?" I was like, "It
67. 2:31has to be this number.
68. 2:32>> [laughter]
69. 2:32>> I will not go for less." Like that is
70. 2:34just It was a goal. So that was the, you
71. 2:37know, that was the line I drew in the
72. 2:38sand and the goal that I set.
73. 2:40>> Your potential customers in the EU have
74. 2:43really been clamoring. I've seen the
75. 2:46Reddit threads. When [laughter] is Rhode
76. 2:48coming to Sephora EU? Can we make some
77. 2:51news today?
78. 2:52>> So we are launching in Sephora EU in the
79. 2:55fall.
80. 2:55>> Okay.
81. 2:56>> I'm allowed to say the fall.
82. 2:57>> Okay. Amazing.
83. 2:59>> We're taking it a a territory at a time.
84. 3:01>> Yeah.
85. 3:02>> Um
86. 3:03>> But that's a big one.
87. 3:03>> But I am EU is huge. Yeah, the EU is
88. 3:05huge and I am eager, you know, South
89. 3:07America is another really important one
90. 3:09to me. My mom's from Brazil.
91. 3:11>> Personal.
92. 3:11>> Yeah, so like
93. 3:13being able to do that will be another
94. 3:15it's another big goal of mine speaking
95. 3:17of goals to to be able to be in all
96. 3:20these places.
97. 3:21>> I was reading a story in Vogue. It said
98. 3:27when Rhode launched the product was
99. 3:29better than anyone expected.
100. 3:31>> Mhm.
101. 3:31>> Which just sort of struck me because
102. 3:33okay, so you're saying that the
103. 3:34expectations were low. Did you feel like
104. 3:37you had an uphill battle to climb in
105. 3:39proving that you could really deliver?
106. 3:41>> So I understood that there was
107. 3:43definitely a lot of side-eyeing of, "Oh,
108. 3:46here we go again. Here's another brand.
109. 3:49Why should people buy
110. 3:50my skin care? Why should people trust
111. 3:52it? So,
112. 3:54I went into it knowing that that was
113. 3:57there was a lot of that question mark
114. 3:59around it, and that's why
115. 4:02I brought people so in on the process. I
116. 4:04documented everything. I am such a skin
117. 4:08care like fanatic and nerd. Like, I
118. 4:11wanted to show people that so that they
119. 4:12understood that
120. 4:14I'm really about it, you know, and I'm
121. 4:16not somebody who's just going to sit
122. 4:18here and try to peddle you a product cuz
123. 4:19I don't think that's necessary. We focus
124. 4:21on inviting you into this whole entire
125. 4:24world that really fits into your
126. 4:25lifestyle, and I think that goes so far
127. 4:27beyond skin care. I think how does it
128. 4:29make you feel? I wanted to invoke
129. 4:31feeling um
130. 4:33around the brand.
131. 4:34>> I think that's such a good point, and
132. 4:37young consumers, I think they don't they
133. 4:39don't just want to buy a product. They
134. 4:40want to buy into or opt into a world.
135. 4:44They really want to support brands that
136. 4:46I think align with their own values and
137. 4:49their world view.
138. 4:50>> Mhm.
139. 4:50>> What would you say are Rhode's values in
140. 4:522026, and how do they overlap with your
141. 4:55own?
142. 4:56>> I do think that the accessibility and
143. 4:59the inclusivity were two things that
144. 5:01were really, really important to me
145. 5:02because I want Rhode to be for everyone.
146. 5:04I never want it to feel like
147. 5:06it's not for somebody because I really
148. 5:08believe that skin care is for everyone.
149. 5:11And listen, I I know when brands kind of
150. 5:13when they get really hyped, it can feel
151. 5:15kind of like it's this like club that
152. 5:17you don't get to be a part of, and
153. 5:19that's never been intentional with
154. 5:20Rhode. Like, when we've sold out of
155. 5:21things and stuff, it's not to make it
156. 5:23inaccessible. That's actually always
157. 5:25like panicked me cuz I'm like, I I
158. 5:27always want people to be able to have
159. 5:29access to it. I want to continue to take
160. 5:30feedback and make the brand better.
161. 5:32That's what I think having a great brand
162. 5:34is is you listen to your customer, and
163. 5:35you listen to your consumer, and say,
164. 5:36"Okay,
165. 5:37maybe this is not Maybe it works for me,
166. 5:39but I need it to work
167. 5:41for everyone. I need it to work for
168. 5:42you."
169. 5:43>> Can you share an example of some
170. 5:45feedback that you received and you
171. 5:47thought that's actually really smart. We
172. 5:49should make that change.
173. 5:50>> We had a formulation issue with our
174. 5:52peptide lip treatment and it had like
175. 5:54this grainy texture.
176. 5:55>> texture, right.
177. 5:56>> You know, and when that happened, I was
178. 5:58like I was distraught. I was like this
179. 6:01happened right when we it was in the
180. 6:03beginning of the brand, too. And our lip
181. 6:04treatments were
182. 6:06our hero in the start. There was so much
183. 6:09feedback of that and then people being
184. 6:10like, "I'm putting my Rhode in hot water
185. 6:12to like melt the graininess." I'm like,
186. 6:14"This is ridiculous."
187. 6:15We cannot
188. 6:17have people because I think what makes
189. 6:18me the most upset is I would never want
190. 6:22somebody to spend their own hard-earned
191. 6:24money on something that becomes not
192. 6:26worth it for them.
193. 6:27>> To your point about inclusivity, I think
194. 6:30price point is obviously relevant to
195. 6:32that topic.
196. 6:32>> Yeah.
197. 6:33>> And Rhode, like on the scale of skin
198. 6:35care, is pretty inexpensive.
199. 6:37>> Yeah.
200. 6:37>> What's your philosophy on pricing and do
201. 6:39you feel like there's an upper limit, a
202. 6:42dollar amount that you would say like I
203. 6:44would never want to make a product and
204. 6:46sell it for more than X amount?
205. 6:49>> It really doesn't take much for a great
206. 6:51skin care product to be great. It
207. 6:53doesn't have to be $200. I end up
208. 6:55reaching for the less expensive thing a
209. 6:57lot of the time more than I would reach
210. 7:00for, you know, I tried it all. I was
211. 7:02like, I'm going to get the $150 serum
212. 7:04and like let me find the most expensive
213. 7:06thing that I can find and see if it
214. 7:08really is like that much more crazy of a
215. 7:11product. And And I will say there are
216. 7:12products out there that I've tried where
217. 7:14I'm like,
218. 7:15Yeah, I see why this is like
219. 7:17>> Like name one.
220. 7:19>> I think that the company Plated is very
221. 7:22innovative um with their technology with
222. 7:26the exosomes, I think is very
223. 7:27interesting. But that's like very
224. 7:28scientific and very different than, you
225. 7:31know, what we're doing at Rhode. We're
226. 7:32trying to make solid everyday staple
227. 7:35skin care products. But
228. 7:37I'm also really inspired by the really
229. 7:39scientific brands, too, because it makes
230. 7:42me want to push ourselves too, while
231. 7:44doing something that is
232. 7:46that innovative and scientific and still
233. 7:48making it accessible, cuz I believe you
234. 7:50can. I really do believe you can.
235. 7:52>> I want to talk about what it's like to
236. 7:55have your appearance be connected to
237. 7:57your profession. You're a skin care
238. 8:00brand founder. You have famously nice
239. 8:02skin. Like, what is it like if you wake
240. 8:05up one day on a big event day and you
241. 8:07have like a rash or a breakout or
242. 8:10something like that?
243. 8:11>> I think people find that really
244. 8:12refreshing. I've always been really open
245. 8:15about like I get perioral dermatitis
246. 8:17pretty bad. My appearance being tied to
247. 8:19it,
248. 8:20it kind of forces you to have to be like
249. 8:25just embrace every part of it, you know
250. 8:27what I mean?
251. 8:28Um
252. 8:30and that's something, look, like
253. 8:31genetically, I've not really ever
254. 8:33struggled with acne. So, I'm not going
255. 8:35to sit there and try to pretend like I
256. 8:37know what it's like for somebody who
257. 8:38struggled with cystic acne, because that
258. 8:40was never my experience. Sure, I can
259. 8:42speak to when I have like a pimple here
260. 8:43or there and how I might treat it and
261. 8:44what I might do, but that might not make
262. 8:47somebody feel good who's dealt with
263. 8:50cystic hormonal acne their entire life.
264. 8:52>> Right.
265. 8:52>> Um but I always, when people ask me,
266. 8:55"Hey, what do you think about what do
267. 8:56you do for breakouts? Or what would you
268. 8:58recommend to somebody who has really bad
269. 9:00acne?" I'm the first person to say, "You
270. 9:03should probably see a dermatologist or
271. 9:04like talk to your doctor, because a lot
272. 9:06of the time what you're putting on it
273. 9:07topically can only do so much and what
274. 9:10it what it can really do."
275. 9:12>> Growing up, were there women that you
276. 9:14saw and compared yourself to?
277. 9:17>> Yeah, all the time. I think
278. 9:20being young and like entering into the
279. 9:22modeling industry, you're constantly
280. 9:24looking at other women and
281. 9:27comparing your body, comparing your
282. 9:29looks. I always see those quotes that
283. 9:30say something along the lines of like
284. 9:32comparison is like the thief of like
285. 9:34joy. Yeah, and I and I really do
286. 9:37resonate with that because I do think
287. 9:39individuality is so sexy and so cool and
288. 9:42so important. As I've gotten older, I
289. 9:44feel so much more settled in
290. 9:47who I am and I know what I bring to the
291. 9:49table and you know, my confidence has
292. 9:51changed a lot. And a lot more too after
293. 9:53becoming a mom. Some days are better
294. 9:55than others and we might have a day
295. 9:56where we feel like nobody can touch me
296. 9:59today and then the next day be like, I
297. 10:01feel literally miserable and this person
298. 10:04seems like they have their
299. 10:05together. Sorry, can I say that? This
300. 10:07person seems like they have their
301. 10:08together and today it feels like I don't
302. 10:10have anything figured out and together.
303. 10:11So, I just think it's a constant journey
304. 10:13having sunken into myself a lot more.
305. 10:16Like I really have enjoyed getting
306. 10:18older. Like I'm so excited to be in my
307. 10:2030s. I'm excited to turn 30. I think
308. 10:22when you're younger that sounds
309. 10:24old and it sounds daunting. Like when I
310. 10:26was 19, I was like, 30? That's
311. 10:29embarrassing. And now I'm 29 and I'm
312. 10:31like, 19 was so embarrassing. It's not
313. 10:34even funny. Couldn't pay me to go back
314. 10:36to being 20 for a day. Like there's
315. 10:37nothing there for me. Not interested.
316. 10:40Can't wait to turn 30 and continue to
317. 10:42like see what's in store because it
318. 10:44really only has gotten
319. 10:47more enjoyable and
320. 10:50just felt so much better. But of course
321. 10:53when I was young, there was other women
322. 10:55that I would see that I was like, man,
323. 10:57if like if I just had her size waist or
324. 10:59if I just looked a little bit more like
325. 11:01that or if I talked a little bit more
326. 11:04like that. I think we all go through
327. 11:06that though.
328. 11:07>> I hear you talk about the inclusivity
329. 11:09piece and I hear you being very
330. 11:11thoughtful about this. It's also like
331. 11:14you're Hailey Bieber, you know, and
332. 11:15you're selling this
333. 11:17skin care line and you're using your
334. 11:19image and I'm sure that there are young
335. 11:21people out there who look at it and
336. 11:22they're like, I I want that. Like
337. 11:24they're comparing themselves to you.
338. 11:25>> Yeah.
339. 11:26>> What do you say to those young people
340. 11:29who might be kind of
341. 11:30having that bad day feeling because
342. 11:32they're looking at an image of you.
343. 11:34>> What I say is that I go through it, too.
344. 11:36You know, it may not be for the same
345. 11:38reason or under the same circumstances,
346. 11:41but it's something that I can definitely
347. 11:43relate to and I can definitely
348. 11:44understand.
349. 11:45And
350. 11:47it's why I talk so much about
351. 11:50embracing individuality because I think
352. 11:52>> Mhm.
353. 11:53>> you're the only you that is on this
354. 11:54entire planet and
355. 11:56that's valuable. Being yourself is cool
356. 12:00and being an individual is cool and I
357. 12:02think women have just like this
358. 12:04beautiful intuition and knowing and
359. 12:07understanding and I think that continues
360. 12:09to become deeper as you get older and
361. 12:11you know yourself more and you find
362. 12:13yourself more.
363. 12:14And that's something that I would tell
364. 12:16young people and I would go back also
365. 12:18and tell myself that if you continue to
366. 12:22listen to that and continue to hone in
367. 12:24on that and follow it even when it maybe
368. 12:27doesn't feel right,
369. 12:31it's going to get you exactly where you
370. 12:33were always supposed to go.
371. 12:35>> You've been famous for a long time.
372. 12:36>> You have been famous for
373. 12:39you know, the family that you came from,
374. 12:40the person that you married, now as a
375. 12:42founder and a businesswoman in your own
376. 12:44right, like
377. 12:46I'm curious if it ever feels
378. 12:50harmful or beneficial, like both sides
379. 12:53of the coin,
380. 12:54to have all of that history kind of be
381. 12:57out there and have to have people know
382. 12:59your story in that way.
383. 13:00>> I just think being in this position in
384. 13:02general, there's a lot of judgement.
385. 13:04Mhm. You know, and I think that
386. 13:06when when you're
387. 13:08trying to figure out who you are
388. 13:10on such a big scale in front of so many
389. 13:12different people,
390. 13:13it feels really restricting to be able
391. 13:15to like
392. 13:17make really normal mistakes or like do
393. 13:19the wrong thing or say the wrong thing
394. 13:21and not be able to just naturally grow
395. 13:24out of things and like grow in front of
396. 13:25people and
397. 13:26>> Yeah.
398. 13:27>> and have that constantly be looked at in
399. 13:29in a microscope. I'm really
400. 13:30uncomfortable a lot of the time in
401. 13:32interviews because I find that my words
402. 13:34get twisted or you know, things get
403. 13:37totally misconstrued and and then it
404. 13:39makes me want to
405. 13:41like close off and not be open with
406. 13:43people. And I have obviously I'm in a
407. 13:45position where
408. 13:47I want to share my life and I want to be
409. 13:49able to
410. 13:50be myself and be open and be exactly who
411. 13:53I am. It just I I think it does feel
412. 13:55hard sometimes um
413. 13:58having every single thing be looked at
414. 14:00and picked apart and people kind of like
415. 14:03they create a story for you.
416. 14:05And
417. 14:07it can feel really
418. 14:09uncomfortable and bizarre sometimes cuz
419. 14:11I'm like
420. 14:12it it's just not even real when people
421. 14:14have made up their mind about something
422. 14:16and about you. They don't care what the
423. 14:18truth is. They just enjoy believing what
424. 14:20they believe.
425. 14:21>> Right.
426. 14:22>> Um so trying to you know, I'm like
427. 14:25want to defend myself and I want to tell
428. 14:27the truth because that's not really what
429. 14:28happened. And this is what really
430. 14:30happened. Everybody's like, "Okay, we
431. 14:32don't care. That's not the dramatic
432. 14:33version. Like we want this version."
433. 14:35So
434. 14:36there's only so much I think you can do
435. 14:39and say to a point where you have to
436. 14:41just kind of be like, "I need to live my
437. 14:43life and
438. 14:44continue to move forward regardless of
439. 14:48People have something to say every
440. 14:49single day. Like it does not ever
441. 14:51change and it doesn't it'll just be
442. 14:53something new or different that they're
443. 14:54saying. How do I want to like move in
444. 14:56this life and tell my story in a way
445. 14:58that really just feels like
446. 15:00comfortable for me.
447. 15:01>> Looking back on your 20s,
448. 15:03what are the most important lessons that
449. 15:04you learned about life?
450. 15:05>> I'm always somebody who's actually been
451. 15:07really blunt and really honest, but like
452. 15:09not super confrontational and not very
453. 15:11good at like setting boundaries.
454. 15:14>> You identified as a people pleaser for a
455. 15:15long time.
456. 15:16>> do. Still do. Like still struggle with
457. 15:19people pleasing. Not sure that I'll ever
458. 15:21just be able to
459. 15:22you know, flip a switch and it'd be
460. 15:24done, you know? The last 10 years of my
461. 15:27life has really taught me how important
462. 15:29it is to be vocal about
463. 15:32what you want, what you don't want,
464. 15:34what's comfortable for you, what's not.
465. 15:36And then being a mom really like really
466. 15:38just sent it over the edge for me
467. 15:40because when I had my son, it became
468. 15:43crucial to me
469. 15:45to be able to have him see both of his
470. 15:48parents say, "No, we're not okay with
471. 15:51this." I spent so much time with people
472. 15:53asking like, "Oh, like how are you
473. 15:54doing?" "Yeah, I'm good. I'm fine." And
474. 15:56not really being good and not really
475. 15:58being fine. I realized getting older I I
476. 16:00became so much more connected to people
477. 16:02that I cared about and loved by just
478. 16:03being like, "You know what? I'm actually
479. 16:05having a really hard time with this."
480. 16:06And
481. 16:07I was like, "Oh, wow, vulnerability is
482. 16:09really cool because it
483. 16:12actually really connects you to people
484. 16:14and it really has only changed all my
485. 16:17relationships for the better. It has
486. 16:19made me
487. 16:21a better businesswoman, it has made me a
488. 16:23better communicator, has made me a
489. 16:26better friend, a better mom, a better
490. 16:29partner, all of the above.
491. 16:31>> When do you feel most seen and
492. 16:33understood?
493. 16:34>> When
494. 16:35I feel like somebody is genuinely
495. 16:37relating
496. 16:40to my pain. Obviously, I'll use like my
497. 16:43partner as an example, my husband, like
498. 16:46when we both can identify that something
499. 16:48like hurts in the same way and be like,
500. 16:52"Man, I really understand that because
501. 16:53like I've been through that and I know
502. 16:55how that feels and I know how hurtful
503. 16:57that can be." And to just like again,
504. 17:00like connection, like be connected over
505. 17:01that. I think that makes me feel really
506. 17:04seen, like understanding makes me feel
507. 17:06really seen, like, "Hey, I really feel
508. 17:08you on that and I really understand. I'm
509. 17:09sorry that that's the way that that
510. 17:11feels. I'm sorry that you went through
511. 17:12that today." To be understood, I think
512. 17:14is like to be known. And I think why
513. 17:17that's so important to me is because I
514. 17:19feel so misunderstood so much. From an
515. 17:21outside perspective, I get very
516. 17:23misunderstood so often. So then being
517. 17:26understood makes me feel
518. 17:29very seen.
519. 17:31>> Do you think Justin understands you the
520. 17:32most of anybody?
521. 17:34>> I would say so.
522. 17:35>> Yeah.
523. 17:36That means you married the right person.
524. 17:38>> Yeah, I I I think so.
525. 17:40>> Do you think you're going to start
526. 17:40another business?
527. 17:42>> I think I'd like to eventually, yeah.
528. 17:44I'm not going anywhere with Rhode. I'm
529. 17:46here and here to stay. Like I And that
530. 17:49was another thing that was really
531. 17:50important to me with
532. 17:52being with Elf is that you know, you
533. 17:54hear a lot of stories that founders they
534. 17:56sell their business and they get pushed
535. 17:58out or they leave or they kind of just,
536. 18:00you know,
537. 18:01get a payday and they decide to move on
538. 18:03and I was like, "That's absolutely not
539. 18:04what I want. I want to be here forever.
540. 18:07I want to be in I'm so ingrained in this
541. 18:09brand. I could never imagine not being
542. 18:13so intricately woven into it." But I
543. 18:16definitely have other aspirations and
544. 18:19things that I'm inspired by and that I'm
545. 18:21thinking of.
546. 18:22>> want to tease anything?
547. 18:24>> [laughter]
548. 18:24>> There's nothing to tease yet and that's
549. 18:26me being super honest. Like I'm
550. 18:28tinkering with ideas and I have thoughts
551. 18:30and inspirations and things that I I
552. 18:33would love to see come to life. I don't
553. 18:35have anything really yet. It's just
554. 18:37>> file in the office that we can dig out
555. 18:39somewhere.
556. 18:39>> the office. It's just just kind of like
557. 18:43little brain ideas that I'm thinking
558. 18:44about. I'm an entrepreneur at the end of
559. 18:46the day. I want to expand in in business
560. 18:48and I want to be able to do more things,
561. 18:50but I'm definitely not in a rush. If I
562. 18:52was giving you a short answer, like yes,
563. 18:54there is some more that I'd like to do
564. 18:56outside of outside of Rhode.
565. 18:59>> I'm excited to see what it is
566. 19:00eventually.
567. 19:01>> Thank you. Thank you.