Guerrilla Marketing: Shockingly Great Marketing On A Small Budget — Transcript

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1. 0:00if you're looking to Market your brand
2. 0:01right now you have a whole bunch of
3. 0:03unconventional ways to get your message
4. 0:05across thanks to the internet you don't
5. 0:08have to pay someone to plaster your
6. 0:10brand name all over the city all you
7. 0:12need is a creative out of the box idea
8. 0:14that sells your message and if you can
9. 0:16actually execute that idea on a low
10. 0:18budget you've hit the jackpot this is
11. 0:21exactly what we call guerrilla marketing
12. 0:24guerrilla marketing goes all the way
13. 0:26back to 1984 when American Business
14. 0:28writer Jay Conrad published a book of
15. 0:30the same name as Conrad himself
16. 0:32described this kind of marketing
17. 0:34strategy is focused on taking the viewer
18. 0:36by surprise creating a strong impression
19. 0:39and eventually creating massive Buzz
20. 0:41through Word of Mouth fast forward three
21. 0:43decades later and guerrilla marketing
22. 0:45has been used to sell everything from
23. 0:47soaps to movies to pizzas intrigued to
24. 0:50find out more well in this video I'll
25. 0:52give you a Roundup of five guerrilla
26. 0:54marketing strategies that actually got
27. 0:56great results to give you some
28. 0:58inspiration number five hereditary's
29. 1:00creepy dolls horror movies try to use
30. 1:03viral marketing strategies all the time
31. 1:05now but it was hereditary that started
32. 1:07the trend one night a whole bunch of
33. 1:09people who had attended the movie's
34. 1:10midnight screening found creepy dolls
35. 1:13outside their hotel doors they
36. 1:15inevitably filmed this and the clips
37. 1:17were shared widely on social media and
38. 1:19this helped generate Buzz for the film
39. 1:22despite being incredibly low cost and
40. 1:24simple this really got people's
41. 1:26attention just how the producers would
42. 1:28have wanted and the movie ended up
43. 1:30earning a whopping 80 million at the box
44. 1:33office number four spotify's
45. 1:35personalized playlists Spotify get
46. 1:37really creative when it comes to this
47. 1:39and this has led to some very beneficial
48. 1:41marketing for example they launched
49. 1:43their wrapped Campaign which gave users
50. 1:45the ability to see exactly which songs
51. 1:47and artists they'd listen to most for
52. 1:49the previous year of course this
53. 1:51included a share button which meant
54. 1:52social media became flooded with
55. 1:54spotify's branding they did a similar
56. 1:56thing when they released playlists based
57. 1:58on your horoscope and as weird as that
58. 2:00may sound people go crazy for these
59. 2:03custom playlists and it got picked up by
60. 2:05several major Publications giving them
61. 2:07loads more free marketing number three
62. 2:09Dove's real Beauty campaign in 2004 Dove
63. 2:13released perhaps its most popular ad to
64. 2:15date which was the real Beauty campaign
65. 2:17that portrayed women of all colors and
66. 2:20sizes Dove put forward the idea that all
67. 2:23women are beautiful beautiful in their
68. 2:24own way and unsurprisingly it resonated
69. 2:27massively with the intended audience who
70. 2:29were sick of trying to live up to the
71. 2:31unrealistic standards usually portrayed
72. 2:34in adverts the outcome the campaign went
73. 2:36viral and sparked a whole conversation
74. 2:38about beauty standards but of course
75. 2:40Dove were at the Forefront of all this
76. 2:42giving them huge amounts of free
77. 2:44publicity whilst also positioning them
78. 2:47in a very positive light compared to
79. 2:49competitors they were made out to be
80. 2:50like they were the ones on women's side
81. 2:53two bird boxes meme strategy if you cast
82. 2:56your mind back to the start of December
83. 2:572018 you may remember that bird box
84. 3:00memes have flooded our timelines Bird
85. 3:02Box was a Netflix movie that got more
86. 3:04than 40 million views in the first week
87. 3:06of release and yes the movie starred
88. 3:08Sandra Bullock and had a pretty decent
89. 3:10storyline but that wasn't the only
90. 3:12reason for its success what bird box did
91. 3:14was pay a whole bunch of social media
92. 3:16influencers to make memes about the film
93. 3:19to help promote it now if there's
94. 3:20anything that spreads like wildfire on
95. 3:22the internet and this gorilla strategy
96. 3:24worked out perfectly because Bird Box
97. 3:26was everywhere within a day of its
98. 3:28release creating loads of intrigue
99. 3:30around the film and so it ended up
100. 3:32breaking the Netflix record for most
101. 3:34watched movie in a week number one
102. 3:36Domino's Paving for pizza strategy this
103. 3:39is an unconventional yet highly
104. 3:41effective example of guerrilla marketing
105. 3:43in 2018 Domino's addressed the pizza
106. 3:46delivery Dilemma that no one was talking
107. 3:48about smudged and distorted pizzas
108. 3:50obviously nobody likes to receive their
109. 3:52pizza with the ingredients sliding all
110. 3:54over the place and Domino's was
111. 3:56addressing the elephant in the room
112. 3:58except it went after America's
113. 4:00infrastructure and the alarming number
114. 4:02of potholes in the street dominoes
115. 4:04started their own project to repair
116. 4:06these potholes in all 50 states of
117. 4:09America by doing this it placed the
118. 4:11focus on solving an everyday problem
119. 4:13that everyone faces fixing some of the
120. 4:16potholes cost almost nothing compared to
121. 4:18the publicity and Goodwill that this
122. 4:21marketing strategy generated and that's
123. 4:23a wrap for a guerrilla marketing
124. 4:25strategies that actually got results
125. 4:26make sure to give this video a thumbs up
126. 4:28and subscribe to this channel for more
127. 4:31success and business lessons see you in
128. 4:33the next one