Guadagna da top manager, lavorando 4 ore / giorno (usando l'AI in questo strano modo) — Transcript
Full transcript
- 0:02If you are wondering how you can
- 0:04leverage this epochal AI revolution to
- 0:07earn unimaginable amounts in a fraction
- 0:10of the time, to earn like a top manager
- 0:13, even while working part-time and
- 0:15without killing yourself with work,
- 0:18this video is for you. In this video,
- 0:23however, I will say some things that,
- 0:26spoiler alert, you might not like, but
- 0:28which will be fundamental for you to
- 0:31understand how to leverage or not
- 0:33leverage this unprecedented AI
- 0:35revolution. I will say things I have
- 0:38never said in a video, and I will share
- 0:41them in five points that will give you
- 0:43a completely different perspective than
- 0:45what you hear in all the other videos,
- 0:47in all the thousands, tens of thousands
- 0:49of social posts talking about AI,
- 0:51talking about how to earn, talking
- 0:53about how to automate, talking about
- 0:54all these things. And the goal of this
- 0:57video is for you to reach the end of
- 1:00these five points with a new
- 1:02perspective that can truly change your
- 1:05life. Let's start with the first point,
- 1:09which is perhaps the only one that
- 1:12those who have followed me for a while
- 1:14might have already heard from me, but I
- 1:17want to present it in a new light, and
- 1:19it is this: today it is true, everyone
- 1:22talks about the opportunity of,
- 1:24everyone talks about the opportunity
- 1:26offered by...but everyone forgets one
- 1:29thing: that opportunity is not just
- 1:31about saying yes, but opportunity also
- 1:34lies in saying no. Every time there is
- 1:39a revolution, every time there is a
- 1:42major change, the opportunity that FOMO
- 1:45brings us is always one-way, and it is
- 1:48always the opportunity to jump on the
- 1:51bandwagon. It is always the opportunity
- 1:55to say yes, big change, we must be the
- 1:58first to jump in, we must, um, how to
- 2:04say, devote our entire business to this
- 2:06change, right? When social media
- 2:09arrived, and now AI has arrived, well,
- 2:12for some time now, we have to be
- 2:14present on social media, on all social
- 2:16media, we have to be present, use AI as
- 2:18much as possible. Well, in recent years
- 2:22, because we've been talking about AI
- 2:24for years now, I've been seeing a
- 2:26number of people moving as if they've
- 2:29had their heads cut off, and any type
- 2:31of update comes out and they are crazy
- 2:34as if, um, their lives were about to
- 2:36change. Well, I talk about, uh, being
- 2:44able to earn like a top manager, I talk
- 2:46about being able to do it even
- 2:48potentially part-time. In this video,
- 2:51we will understand how and I speak as
- 2:54someone who doesn't use AI—I mean, I
- 2:57practically don't use it. Now I will
- 3:01make you understand how I use it very
- 3:04little, but basically my entire
- 3:06business—and I know very few
- 3:08freelancers who bill what I bill. I
- 3:10know very few freelancers who have a
- 3:12business as solid as mine. Practically
- 3:15my entire business is without it. So,
- 3:19at this moment, I am the example—
- 3:21sorry if you hear an idiot on a
- 3:22motorcycle revving his engine, thinking
- 3:24he’s being clever right outside my
- 3:26house. I am currently the clear example
- 3:31of someone who saw the opportunity and
- 3:33also saw the other side of that
- 3:35opportunity. I understood that every
- 3:39wave creates a counter-wave if you do
- 3:46it consciously. The thing I’ve always
- 3:50said is that today music is mostly
- 3:52listened to either on Spotify—so, in
- 3:55a completely dematerialized way,
- 3:57without matter, without physical
- 3:59contact—or vinyl is coming back into
- 4:02fashion. Photos are mostly taken on
- 4:08phones, but Polaroids have still had a
- 4:10huge boom in popularity. The market is
- 4:14becoming polarized. There are those who
- 4:16use AI and have 100%seized the
- 4:18opportunity to use it, using it fully
- 4:21and truly knowing how to use it, and
- 4:23there are those like me who don't use
- 4:25it and develop other opportunities that
- 4:30we will see now in this video. But the
- 4:33first thing I want to tell you is that
- 4:34opportunity is always twofold. It’s
- 4:37the opportunity to say yes and the
- 4:38opportunity to say no. Maybe in 10
- 4:41years I’ll say: "Oh my God, how much
- 4:43did I miss out on by not using it?" So
- 4:46far so good. For now, things are going
- 4:49great, and I’ve been hearing for at
- 4:51least 3 years that if you don't use it,
- 4:53you’ll disappear from the market and
- 4:55there’s no place for you. My business
- 4:59hasn't seen any decline so far. Ok? In
- 5:0310 years it will be different; maybe in
- 5:0510 years I’ll be doing different
- 5:07things because my business worked so
- 5:09well that I’ll be able to sit and
- 5:10write books on a beach. The possibility
- 5:13of doing that exists. You don't have to
- 5:16conform to the dominant dogma that you
- 5:19must use AI, you must use AI, you must
- 5:22use AI. The second thing I want to say
- 5:27is that what I’m seeing is that
- 5:33there’s a trap, and it’s the number
- 5:36one trap for those jumping on the AI
- 5:38bandwagon, especially those who want to
- 5:41use AI to automate and reduce their
- 5:44work time. We will also talk about this
- 5:46topic in a later point. What is the
- 5:50trap? The trap is that I see a lot of
- 5:54people automating useless tasks—
- 5:56people who find enormous satisfaction
- 5:59in saying, "Ah, see, this thing I would
- 6:02have done in 3 days, instead I did in 2
- 6:06hours." Ok. But did you need that thing
- 6:10? Did you really have to do it? Well,
- 6:14um, you know, I just started tinkering
- 6:16with it and had fun—I mean, they do
- 6:19useless things. So, if you want to be a
- 6:23complete minimalist and you want to say
- 6:25, "I want to work less and earn more,"
- 6:30It’s not by doing more things faster,
- 6:33more useless things faster, that
- 6:34you’ll get there. You'll get there by
- 6:38doing fewer things, doing things that
- 6:41are highly impactful, highly impactful
- 6:43and strategic activities, by cutting
- 6:49out the useless things, removing the
- 6:51useless activities. Well, it's bringing
- 6:55a level of confusion that was already
- 6:57in the minds of people, of
- 6:58professionals: an incredible confusion.
- 7:01And these headless people, like
- 7:02chickens with their heads cut off,
- 7:04running around flailing, they do a ton
- 7:09of things they could easily not do, but
- 7:11they do them super, in a super
- 7:13efficient way. They are very efficient,
- 7:17but they are not very effective. And
- 7:19this is trap number one, that is,
- 7:25let’s ask ourselves, do I really need
- 7:29this activity before thinking about how
- 7:33I can automate it. This is fundamental,
- 7:36but it requires a clarity that we will
- 7:40get to now, okay? In a later point, and
- 7:42as the third point, I want to try to
- 7:44make a shorter video than the others.
- 7:47For once, I want to try. The others are
- 7:49always an hour, an hour and a half long
- 7:50. By the way, some of them are lessons
- 7:53that should be paid for. Also, if you
- 7:55are new to the channel, subscribe and
- 7:57take a look at the other videos too,
- 8:00because there is a mountain of value
- 8:02and every week I publish videos that
- 8:04have crazy value. Connecting back to
- 8:07the point of value. The third point I
- 8:11want to bring you to provide a
- 8:21different point of view—actually,
- 8:23I’ll add another point, while I’m
- 8:25at it, that just came to mind now,
- 8:29which is this. We are so driven by FOMO
- 8:35that we jump on new tools. As I was
- 8:39saying, right? A new version of ChatGPT
- 8:42comes out, a new version of Claude
- 8:45comes out, a new tool...We have this "
- 8:48Shiny Object Syndrome," meaning we see
- 8:51these little shiny things that the
- 8:53market and big tech propose to us on a
- 8:56daily, weekly, or monthly basis, and we
- 9:00feel a duty, we feel like we have to
- 9:02use them, and we are always looking for
- 9:07the newest and latest shiny tool. Let
- 9:12me explain something. Last night I had
- 9:15to make an important decision. It was
- 9:20Saturday night, I had the chance to go
- 9:22out, there was a party, a festival, a
- 9:25whole series of beautiful things, but
- 9:27deep down I felt I had that decision to
- 9:30make. I spent the day surfing, it was
- 9:35wonderful. After that, in the evening I
- 9:38said, "I'm not going out, I'm staying
- 9:40home, not so much to rest, but to think
- 9:45and feel this decision." In the end, I
- 9:48made this decision. How did I make it?
- 9:51Did I make it with ChatGPT? No, I made
- 9:54it with a deck of tarot cards. I’ve
- 9:58used a tool that has existed for
- 10:00centuries—if we want to go back even
- 10:02further, we can reach millennia if we
- 10:05talk about archetypes and a whole
- 10:07series of things, just as I have always
- 10:10done. Maybe before I used the I Ching,
- 10:13now I am using tarot cards more. Or
- 10:16sometimes when I have to make a
- 10:17decision, I simply start to meditate.
- 10:22But there are tools that are not the
- 10:24latest shiny toy everyone is talking
- 10:27about on social media, but are tools,
- 10:30technologies that have belonged to man
- 10:33for millennia, forever. And this drives
- 10:39me crazy, I mean people know everything
- 10:42about the new ChatGPT model, but they
- 10:44know nothing about how their mind works
- 10:47. They don't know anything about how it
- 10:49works, about how the laws of nature
- 10:51work, they know nothing of what is in
- 10:55ancient texts, in ancient wisdom, and
- 10:58has been completely lost. And I can
- 11:02guarantee you that a deck of tarot
- 11:04cards helps you much more, casting the
- 11:07I Ching coins helps you much more, than
- 11:12asking ChatGPT. It’s a different kind
- 11:15of knowledge, but it is an immensely
- 11:17more powerful one. Meditating helps you
- 11:21more than quieting your monkey mind,
- 11:25right? Your mind that never stops and
- 11:29never allows you to see things with
- 11:32clarity and reach a deeper state of
- 11:34consciousness that illuminates the path
- 11:37, that makes it possible to make better
- 11:40decisions. Well, this thing is not,
- 11:44there is no FOMO because it has always
- 11:46existed; and since we don't have FOMO,
- 11:51since the possibility of stopping and
- 11:53meditating has always existed, we just
- 11:55leave it there like: "Oh well, yeah,
- 11:57maybe one day, but for now let's go
- 11:59discover Claude," and we are missing
- 12:01out on true knowledge, the important
- 12:03stuff, the stuff that changes our lives
- 12:05. Fourth point, it was important that I
- 12:10add this. Fourth point, let's get more
- 12:12into a business theme. So, let's say
- 12:15that you want to earn—then the title,
- 12:19maybe I'll change it because I do tests
- 12:22every now and then, but the title I
- 12:24would like to give this video is um,
- 12:26how to earn like a top manager while
- 12:28working half a day, 4 hours a day, okay
- 12:30? We want to earn like a top manager.
- 12:33Now, it depends on the definition of a
- 12:35top manager. Let's say we want to make
- 12:39um 10k a month, 20 a month, 30k a month
- 12:41, 50k a month, 80k a month, whatever
- 12:43you want. Okay? It doesn't matter what
- 12:47the figure is, that's not so important.
- 12:49In any case, more than average, much
- 12:51more than average. Okay? Um, there are
- 12:55basically two ways that are not
- 12:57mutually exclusive, but that are
- 12:59somewhat two different paths that a
- 13:02person can follow. There is the path of
- 13:04quality and there is the path of
- 13:06quantity. The quality path means I have
- 13:09few clients who pay me very well
- 13:11because I bring very high value. The
- 13:15quantity path is I have many clients
- 13:19who pay me tendentially little or a
- 13:23medium amount, let's say, with
- 13:27medium-low or low quality. So, what is
- 13:32the problem? The problem is that when
- 13:36you go to—and we’ll see this in the
- 13:39last point—this thing very well, when
- 13:41you go to use AI to do things you used
- 13:46to do yourself, you often end up
- 13:50lowering the quality of what you do;
- 13:54meaning, you definitely do it faster,
- 13:57you can do that thing more quickly.
- 14:02Often, however, it is not the same
- 14:06thing with writing, with creation, with
- 14:12content. This thing, uh, is glaring.
- 14:16But not only that, because if I am a
- 14:19coach right now, and I help my clients,
- 14:22and I am on a call for my clients, with
- 14:25my clients, I can pick up on certain
- 14:28things, I can grasp nuances, fears;
- 14:31these are people I know, I can employ
- 14:34and bring to the table human
- 14:36sensitivity. It's a fact. I can
- 14:40automate my coaching with an AI, with
- 14:42an AI coach, it is not the same thing.
- 14:46It is much faster, it is much more
- 14:48scalable for the person who says, "Eh,
- 14:50well, this way I can work little and
- 14:51earn a lot"—well, you can work little
- 14:53, but the problem is earning a lot.
- 14:56Because to earn a lot by selling
- 14:59something that has a lower quality, you
- 15:02have to sell large volumes, and unless
- 15:05you have a million followers—and even
- 15:08in the case you have a million
- 15:11followers, watch out, because many
- 15:13followers don't equal many clients,
- 15:16okay? It shouldn't even need saying,
- 15:18but I'll say it anyway. Unless you have
- 15:21a million followers, where are you
- 15:23going to find 1000 clients? Or more,
- 15:29and many people today I see maybe
- 15:32trying to build SaaS, micro-SaaS. It is
- 15:36a model I also recommend to members of
- 15:38Funky Lancers, my mastermind, the
- 15:39people I support and mentor. Uh, but I
- 15:42recommend it with some caveats, some
- 15:49specifics, because if you try to create
- 15:51—it’s the startup problem—meaning
- 15:54: "Oh look, I thought of a € 10-
- 15:56a-month software that will
- 15:58revolutionize the market, it will
- 16:00become the Spotify or the Uber of...
- 16:02insert the name of the market, horse
- 16:05riding, the Uber of horse riding," so
- 16:07to speak. Okay, kid, but if you earn
- 16:11€ 10 a month per person, how many
- 16:14people do you need? What kind of
- 16:17bloodbath are you getting yourself into
- 16:19? It is much simpler to have 10 clients
- 16:24paying you € 1,000 a month, or three
- 16:27clients paying you € 3,000 a month to
- 16:31reach 10,000, rather than having a €
- 16:3410 service price and needing to reach
- 16:371,000 clients. Okay? Having 1,000
- 16:41clients versus having three, which is
- 16:43easier? In my opinion, having three. So
- 16:48the simplest path to reach certain
- 16:51figures, 10, 20, 30 K a month, is not
- 16:54so much the path of quantity. The path
- 16:59of quality is simpler, but it is not
- 17:02easy, because to provide a quality that
- 17:06makes a client pay you 2, 3, € 4,000
- 17:09a month, € 5,000 a month, damn, you
- 17:16have to be really good; and not just
- 17:19good in your technical sector, like
- 17:22doing Meta ads very well, but you have
- 17:25to be truly good at a whole series of
- 17:28relationship and communication skills,
- 17:31empathy; you have to be centered
- 17:34yourself. You might have to manage
- 17:38budgets of hundreds of thousands of
- 17:40euros a year, well, you have to stay
- 17:42centered at the very least, right? So,
- 17:48quantity versus quality. What I see is
- 17:51that many people are lowering the
- 17:52quality of what they do to speed it up
- 17:54using AI. Let’s add that they then do
- 18:00useless tasks that they speed up
- 18:02because they automate them, and they
- 18:05are in a loop, a vicious circle where
- 18:07they do many things poorly, automated,
- 18:10and end up working just as much while
- 18:12earning even less, and then they say, "
- 18:15Yeah, but you know, it's hard today?"
- 18:19It is hard because you are avoiding the
- 18:21real work, which is your inner work, as
- 18:27we will see in the last point, but
- 18:29actually, let's put the last point now
- 18:31and then put the other one later. I'm
- 18:33going freestyle. The last point is
- 18:38temporary skills versus eternal skills.
- 18:43It is really cool that you learned vibe
- 18:46coding, cloud code, agents, and all
- 18:49these things. It is beautiful.
- 18:51Everything you learn becomes useful and
- 18:55fills the basket of your skills. But
- 18:59there are skills that will perhaps last
- 19:03a few years, and there are skills that
- 19:05are eternal. I mean, in the last Funky
- 19:09call, a guy came on who said, "I
- 19:12realize that I have these emotional ups
- 19:15and downs. I close a client, I get
- 19:19excited, everything is great, I don't
- 19:21close the next one, I get down and I am
- 19:24overcome by discouragement." Well, this
- 19:29is an eternal skill: your centeredness,
- 19:32your equanimity, your ability not to
- 19:36swerve, not to be a weather vane in the
- 19:40wind with the currents of life. This is
- 19:45a great skill; it’s not the skill of
- 19:472026, it’s the skill of being human.
- 19:51It is the skill that was Seneca's skill
- 19:53, just as it will be the skill 500
- 19:54years from now. That’s what I’m
- 20:01saying: maybe go read a philosophy book
- 20:06, maybe go read some texts—sacred
- 20:13texts or the Vedas, I don’t know, or
- 20:16the Bible if you want, or even more
- 20:21modern philosophers, let's say, but go
- 20:24read and study knowledge that
- 20:27withstands centuries and millennia.
- 20:35Clearly, you might say, "Well, look,
- 20:38there’s that brand new startup I saw,
- 20:41crazy, maybe I’ll invest in it, it
- 20:44could give me a wild return." Yes, but
- 20:49that startup might not exist tomorrow
- 20:51because that startup has a one-year
- 20:53track record. That startup could give
- 21:00you a much higher return than the S&P
- 21:03500 or gold. Okay? Maybe gold will even
- 21:09drop in the short term, maybe okay, but
- 21:11gold is gold; I mean, gold has had
- 21:13value for 5,000 years. I mean, gold is
- 21:18something that has always signified
- 21:22certain characteristics throughout
- 21:26human history. The tech startup in the
- 21:31AI bubble might not be around tomorrow.
- 21:34Yes, maybe it makes you more money in
- 21:36the short term, but are you building a
- 21:40career with what you’re doing, or are
- 21:43you looking for a shortcut? Are you
- 21:45looking for a get-rich-quick scheme?
- 21:46Because I’ve seen people over these
- 21:48years who were looking for a way to
- 21:52make money, I’ve met many, the way to
- 21:55make money with dropshipping, the way
- 21:58to make money selling courses, back
- 22:01when everyone was selling courses. And
- 22:05then these people come to me after 8
- 22:07years and say, "Ah, Jacopo, you know, I
- 22:09caught that trend at the time, I made
- 22:11some money, but then the trend ended
- 22:13and I was left with nothing." The other
- 22:17day a guy says to me, "Look," very
- 22:20intelligent person, very capable, very
- 22:22grounded, very aware. He says: "Look,
- 22:27I’ve reached an enviable point where
- 22:30I have two online businesses, they take
- 22:32very little time, they bring in enough
- 22:35money for me to live comfortably, he
- 22:37doesn't live in Europe, he lives abroad
- 22:40.""But I realize that if tomorrow my
- 22:45two sites are taken down by Google or
- 22:47hacked, I’m left without a business."
- 22:54If your idea now is "I’ll make
- 22:57content," like a faceless channel with
- 23:00AI content, because it’s working now
- 23:04and it’s the thing of the moment.
- 23:08Sure, but maybe in two years it won’t
- 23:09work anymore. Maybe in 2 years and the
- 23:13social platforms get together and
- 23:15decide, you know what? Let's make some
- 23:17rules that ban, exclude, or shadow-ban
- 23:22channels completely; what do you know
- 23:24about that? Okay, it's clear that I'm
- 23:31not telling you don't use technology,
- 23:36don't ride the trends, but I'm telling
- 23:38you where you're putting your attention
- 23:40, where you're—what are you training?
- 23:44Are you training something outside of
- 23:46yourself that Meta could take down
- 23:48tomorrow, or are you training something
- 23:50inside yourself, qualities and skills
- 23:52that will stay with you for your whole
- 23:54life? Unless a flowerpot falls on your
- 24:01head while you're walking down the
- 24:02street tomorrow, no one can take your
- 24:04mind away from you. I mean, the more
- 24:09you challenge your inner limits, the
- 24:12more you become aware of your own
- 24:14mechanisms, maybe even the
- 24:16self-sabotaging and limiting ones you
- 24:18have inside, the more you soar, you end
- 24:27up manifesting realities that you'd say
- 24:29"That's impossible" to right now, and
- 24:30you don't need Her. This brings us back
- 24:34to the fact that the technology you're
- 24:36ignoring is your own technology. The
- 24:39intelligence you're ignoring is your
- 24:41own intelligence. If you're trying to
- 24:44do things, making AI do useless things
- 24:46when you could be training yourself to
- 24:49do things that are more useful and
- 24:51evolutionary for you. And the last
- 24:57point I want to bring you, so here, um,
- 25:02there's this point of what I just
- 25:03touched on regarding a quick, fast way
- 25:08to earn money versus a career, meaning
- 25:11something that will go on over time and
- 25:14bring you growing satisfaction over
- 25:17time versus skills that are popular
- 25:19today but might be gone tomorrow. Eh,
- 25:24and skills that will stay with you
- 25:25forever. There's a guy from Funky
- 25:27Lancers who, by the way, is a big fan
- 25:29of AI, so we also welcome people who
- 25:31work in the AI world, but absolutely,
- 25:33someone has to work in this world after
- 25:35all. However, I want to bring you a
- 25:37different point of view. This person,
- 25:41this great professional, uh, his name
- 25:44is Michele, he tells me: "Look, they
- 25:46brought me some students for work-study
- 25:49programs, because he has a small
- 25:52company, a small agency and, well,
- 25:54small in the sense of not having 200
- 25:57employees and 60,000 offices, the...
- 25:59yeah.""The prerequisite they gave me is
- 26:08that these people, these high school
- 26:10kids I'm supposed to have working in my
- 26:13company, in my agency, have to use
- 26:15tools, software that is what their
- 26:18teachers taught them to use." and he
- 26:22says, "The problem is that this
- 26:23software is already obsolete." So these
- 26:26kids are learning skills and software
- 26:29in school that are already obsolete the
- 26:32very moment they graduate high school.
- 26:37It’s the same thing. If school taught
- 26:40you patience, taught you to develop
- 26:44higher states of consciousness, helped
- 26:49you develop awareness, and not just to
- 26:55memorize things, but to actually use
- 26:58your mind and perhaps even your heart.
- 27:02Well, no one can take those away from
- 27:05you, even when AI is taking over and we
- 27:07live in a world of robots. I have the
- 27:13utopian dream that a person with a
- 27:15heart will still find a position in the
- 27:17world, a place in the world. Enough
- 27:23with the utopian part. Last point,
- 27:26fifth point, which is actually 5, 1, 2,
- 27:293, 4, 5, 6—sorry, sixth point,
- 27:31because I added one. And this is a
- 27:36point that I want to make and must make
- 27:38for all those people who want to reach
- 27:44their goals while working very little.
- 27:48Meaning, "I want to reach 10k a month
- 27:50working part-time.""I want to reach 30k
- 27:54a month without working more than 6
- 27:58hours a day." Perfect. Very well. This
- 28:02video was all about how to get there.
- 28:06The point isn't that you can't reach it
- 28:08, the point is that the path is
- 28:09different from what you imagine. And
- 28:12that is the point. The point is, how do
- 28:16you really reach 10k a month part-time?
- 28:22You don't just get there, based on my
- 28:26experience. You don't do five part-time
- 28:30, then do ten part-time. No, you get
- 28:35there by doing ten while working 12
- 28:38hours a day, and then maybe doing ten
- 28:44working six, and then maybe doing ten
- 28:48working four. But first, you have to go
- 28:52through the "I'm doing it, but I'm
- 28:55working like crazy" phase. Usually,
- 28:59another way is I reach 10 working
- 29:05full-time, 12 hours a day, then I reach
- 29:0920 working 12 hours a day, then I
- 29:17downgrade from 20 to 10 and I no longer
- 29:20work 12 hours a day, I work five or
- 29:22four. That is how you get to make 10k a
- 29:28month, 20k a month part-time. That is
- 29:32the reality of things. So, the reality
- 29:35is that many people, it's like saying,
- 29:37eh you take a person who has trained
- 29:43their whole life, their whole life, and
- 29:45now they train a couple of times a week
- 29:47and you see, wow, they have a great
- 29:49physique. Yes, but how much effort did
- 29:53they put in to build that foundation?
- 29:58If you have never trained in your life
- 30:00and you train twice a day, you probably
- 30:02won't have the physique that person has
- 30:04. Now, I’m not a personal trainer,
- 30:05but I try to use examples. Okay? So the
- 30:08downgrade, that’s the lesson, is
- 30:11always available. I mean, you can
- 30:14always decide to say, "I'm doing 10,
- 30:16man, but I'm working really hard, you
- 30:18know what? I'd rather do five part-time
- 30:21." You can always do that, it's always
- 30:24possible, but the point is that you
- 30:28have to push past your limits to reach
- 30:31the next level. It’s challenging to
- 30:35reach the next level. If there’s no
- 30:36challenge, there’s no growth. So if
- 30:40you think, "Ah, I want to reach that
- 30:42situation where I'm not really
- 30:44challenged but I earn well," that will
- 30:47probably be a downgrade, not a
- 30:49destination. Everyone I know who
- 30:53doesn't want to work too much is capped
- 30:55, they’re stuck, which is fine,
- 30:58that's totally okay. Okay? From the
- 31:01other perspective, we also need to look
- 31:02at the other side of the coin. People
- 31:05who have trained themselves to grow and
- 31:08challenge themselves more and more—so
- 31:10they got to 10 by working really hard,
- 31:12then hit burnout, scaled back, and
- 31:15learned to do in four or five hours
- 31:17what used to take them 12. Those people
- 31:22are the same ones who can't stay
- 31:24downgraded for long because they are
- 31:26people who want to do things, people
- 31:29who want to grow, people who don't want
- 31:31to rest on their laurels. So,
- 31:34paradoxically, it's as if to those who
- 31:36have, more will be given, and to those
- 31:37who do not, even what they have will be
- 31:39taken away—meaning those capable of
- 31:40challenging themselves won't just find
- 31:45it impossible to reach high levels;
- 31:47they'll find it almost impossible to
- 31:49downgrade. Conversely, those who aren't
- 31:56capable of challenging themselves will
- 31:58have exactly what they want taken away:
- 32:00the possibility of reaching a good
- 32:02level while staying relaxed. I don't
- 32:07want to make this a universal rule,
- 32:09there are specific cases, but this is
- 32:10what I see. In most cases, this is how
- 32:13it has been for me as well. This year,
- 32:17in the first few months, I did a
- 32:19downgrade, I worked much less, very
- 32:23much less than last year, but I wasn't
- 32:26satisfied. Now I'm working more and I'm
- 32:29much more satisfied. Now, I don't want
- 32:32to get into it. Since some people tell
- 32:34me—lately I've started talking about
- 32:36Human Design, every now and then in a
- 32:37video I've included a reference—they
- 32:39say to me, "Jacopo, you have to talk
- 32:40about Human Design." The projector is
- 32:42the generator. Now, for the projector
- 32:45type, the projector tends to avoid
- 32:48working, or rather—there are various
- 32:51types, of course—but that person
- 32:53wants to try to achieve results by
- 32:56putting in the least amount of energy
- 32:59possible. The generator, on the other
- 33:03hand, is the one who tends to find
- 33:05satisfaction in their work, if it's the
- 33:07right work. Okay? So, these are two
- 33:12different challenges, for sure, but
- 33:13both people will have to challenge
- 33:15themselves in some way because if there
- 33:16is no challenge, there is no growth.
- 33:21Maybe the projector type, or the type
- 33:24that wants maximum results with minimum
- 33:27effort, is the kind of person who would
- 33:30welcome a downgrade to go to the
- 33:33mountains in their free time, to go
- 33:36surfing, to do a whole range of things.
- 33:40The generator is the one who will say:
- 33:41"Yes, okay, now I have a half-day free,
- 33:43in that half-day I'll start doing other
- 33:45things I want to do." Okay? So, I've
- 33:47given you two simplifications; maybe
- 33:48you don't know anything about Human
- 33:50Design, it doesn't matter. See these
- 33:52two types regardless of what we call
- 33:54them, and maybe one of the two speaks
- 33:57to you more. Okay? I know people who
- 34:00have the dream, they keep telling
- 34:02themselves, "Look, I'd like to work
- 34:04half-days so I can go to the beach, go
- 34:06to the mountains, go traveling." Then,
- 34:09as soon as they reduce and start
- 34:11working half-days, they do it for a
- 34:14week or two, working half-days. Then
- 34:17they get back to building something,
- 34:19they get back to creating something
- 34:22else. Okay? So that's how it works. If
- 34:28you stay in your status quo and your
- 34:30lack of challenge, you won't level up.
- 34:35You can do that downgrade, choose to do
- 34:38that downgrade because you have
- 34:40mastered that level, you have mastered
- 34:42the 10k a month level, so you can do it
- 34:45part-time. To master the 10k a month
- 34:49level, you must have challenged
- 34:50yourself in something you hadn't
- 34:52mastered. And that also requires hours
- 34:54worked per day. Okay? Is the concept
- 34:57clear? Perfect. So what I wanted to
- 35:00tell you—and all the points connect
- 35:03here too. Challenging yourself to get
- 35:06to the next level isn't something you
- 35:08do only with AI. You'll have to close
- 35:11clients, okay? You'll have to talk to
- 35:13those clients. AI won't talk to them
- 35:15for you. Those are human skills. Want
- 35:19to make all your content with AI? Good
- 35:22luck. Honestly, I have some doubts that
- 35:27it can really work that well and get
- 35:29you who knows how many clients. So,
- 35:33let's remember and do a big recap. I
- 35:35wanted to keep it under 40 minutes,
- 35:37we're just about there. Every
- 35:39opportunity is twofold, so you have the
- 35:41opportunity to say yes, but you also
- 35:42have the opportunity to say no. And
- 35:45neither is inherently a bigger
- 35:46opportunity, it's just that FOMO is
- 35:49usually all about the yes. Two, the
- 35:54number one trap of AI is ending up
- 35:57doing useless things very efficiently.
- 36:02Be aware of this and be present with
- 36:05the tasks you are about to do. Do I
- 36:09really need this, or am I just getting
- 36:11a dopamine hit from the efficiency and
- 36:14speed I took to do it, while the task
- 36:16was useless from the start? Point three
- 36:20, there are new tools, the ones
- 36:22everyone is talking about, and there
- 36:24are ancient tools. Ancient tools have
- 36:29existed for thousands of years. There
- 36:32must be a reason, and I’ll leave it
- 36:34at that. Fourth point, quality versus
- 36:39quantity. It is much easier to reach
- 36:44certain figures with quality rather
- 36:47than quantity, by selling tailored
- 36:50services with our presence at high
- 36:54value and high price. It is simpler,
- 36:58but not easier, because we have to
- 37:01challenge ourselves personally, and for
- 37:03many people, that is not easy. Fifth
- 37:08point, a downgrade is always an option,
- 37:10but you don't get to 10k a month
- 37:12part-time by going from 5k a month
- 37:13part-time to 10k a month part-time. You
- 37:17get to 10k a month part-time by
- 37:19reaching 10k a month full-time and then
- 37:22becoming even better, figuring out how
- 37:24to spend less time, or by reaching
- 37:2610-20 k a month full-time and then
- 37:28deciding to downgrade to 10. Some
- 37:32people are fine with this, others will
- 37:34then want to do other things, and it's
- 37:36ok. Ok, sixth point. Last point, uh, I
- 37:40mixed them up because I put them in,
- 37:42sorry, the sequence I had before, the
- 37:45last two are inverted. Temporary skills
- 37:48, eternal skills, meaning there are
- 37:50skills like the tools we mentioned
- 37:51before, right? There are skills that
- 37:54will remain yours forever. If you start
- 37:58making YouTube videos, you can, one,
- 38:01I'll give you an example, not learn how
- 38:03to speak. I might have spoken poorly in
- 38:05this video, but we understood each
- 38:07other; some videos go better, some go
- 38:09worse. You can, choice number one, not
- 38:13learn how to speak to a camera and use
- 38:15Cloud Code to edit the video
- 38:17automatically, without spending your
- 38:19time. Ok? You will be very good and
- 38:23very efficient at editing videos, but
- 38:25you won't have learned how to speak on
- 38:27video. Or you can train yourself to
- 38:31make 40-minute, hour, or
- 38:33hour-and-a-half long unedited videos
- 38:36that force you every damn week to try
- 38:39and be capable of speaking for 40
- 38:41minutes without a cut, like I am doing
- 38:44right now. There isn't a single cut in
- 38:50my videos. I hit record, I talk, I hit
- 38:53record again and upload to YouTube. I
- 38:59haven't learned how to edit them
- 39:00automatically with Cloud Code, but
- 39:02hopefully I'm learning how to talk. You
- 39:06decide which of the two skills might be
- 39:08more important. This was my framework.
- 39:12These were my six counter-trend points,
- 39:16perhaps for managing to thrive in this
- 39:19era, in the age of the AI revolution.
- 39:24Draw your own conclusions, do as you
- 39:27wish and be the architects of your own
- 39:29destiny. If you enjoyed the video,
- 39:31subscribe. If you want to work on your
- 39:34growth as professional freelancers, or
- 39:36even small agencies or coaches, apply
- 39:38at the link in the description for
- 39:40Funky Lancers. It's limited, it's by
- 39:44selection. If you are the right people,
- 39:48we will embark on a journey that will
- 39:51lead you to total growth, professional
- 39:54and personal, because the personal is
- 39:57functional to your professional growth.
- 40:00Co?
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