Growing On LinkedIn Is So Easy Now (Nobody's Noticed) — Transcript

Full transcript

1. 0:00For years, growing on LinkedIn was
2. 0:01genuinely rigged against you. You could
3. 0:03post every single day, do everything the
4. 0:06social media and LinkedIn gurus told
5. 0:07you, yet still see no growth. And it
6. 0:10wasn't your fault, because the game
7. 0:11itself was [music] unfairly shaped
8. 0:13around the big creators, the big
9. 0:15profiles, not made for people like you
10. 0:17to succeed. But in the last few weeks
11. 0:19and months, that has completely changed,
12. 0:21because the single biggest barrier to
13. 0:23you growing on LinkedIn has completely
14. 0:25disappeared, but no one's noticed it
15. 0:27yet. Understanding how to grow [music]
16. 0:29rapidly on LinkedIn has seen me go from
17. 0:31zero to 12,000 followers in less than 6
18. 0:34[music] months. I've also deployed these
19. 0:36very same LinkedIn growth tactics across
20. 0:39the profiles of many of my clients who
21. 0:40are also gaining thousands of followers
22. 0:43every single month. In this video, we're
23. 0:45going to go through why it used to be so
24. 0:46hard to grow on LinkedIn, what's
25. 0:48changed, and then how you, watching this
26. 0:50video right now, can win in this new
27. 0:52environment where actually it's very
28. 0:54easy [music] to grow on LinkedIn. And
29. 0:55when I say growing on LinkedIn, yes, I
30. 0:57do mean growing your core following, but
31. 0:59I also mean growing in terms of
32. 1:00virality, and also signing new clients
33. 1:02on LinkedIn, making more money on
34. 1:04LinkedIn, and basically growing in
35. 1:05whatever you're trying to achieve on
36. 1:06LinkedIn. It's got easier across the
37. 1:08board. So, let's get into the video.
38. 1:14First, let me tell you why it used to be
39. 1:16so hard to grow on LinkedIn. And I'm
40. 1:18going to race through this quite
41. 1:19quickly, because I want to spend the
42. 1:20bulk of this video going through
43. 1:21actually how you can win on LinkedIn,
44. 1:23rather than reflecting on why it was so
45. 1:24hard before. So, the first reason was
46. 1:26down to the old link between follower
47. 1:28accounts and post virality. Reach was
48. 1:30driven almost by your follower accounts.
49. 1:32So, big accounts that had lots of
50. 1:33followers got a very big reach and big
51. 1:35network looking at their posts. Newer
52. 1:37accounts that didn't have the same
53. 1:38following, well, they were just shouting
54. 1:39into empty rooms. This meant that bigger
55. 1:41accounts just simply got bigger and
56. 1:43bigger, and it made it very hard for
57. 1:44small accounts to break that ceiling.
58. 1:46Reason number two is that the engagement
59. 1:48game was largely rigged. LinkedIn paid
60. 1:50too much attention to if a post was
61. 1:52getting likes, comments, and
62. 1:53engagements. But this opened up creators
63. 1:55to the world of the dark arts of
64. 1:57like-for-like, comment-for-comment,
65. 1:58engagement pods, buying likes, buying
66. 2:00comments, and it just meant that a lot
67. 2:02of the engagement was superficial and
68. 2:04people were buying their way to success
69. 2:05rather than doing it organically. And
70. 2:07the third and final reason is it
71. 2:08demanded a serious time and effort to
72. 2:10grow on LinkedIn, to write the posts
73. 2:12that go out, to produce the graphic
74. 2:14alongside the posts that go out. It was
75. 2:15a big time squeeze, one that too many
76. 2:17founders simply didn't have the time or
77. 2:19priority to allocate to that task. So,
78. 2:21that's it. That is a summary of the old
79. 2:23LinkedIn and why it was so hard to grow
80. 2:25in that environment. Now, let's get into
81. 2:27what's changed and how you can win in
82. 2:29that new space. The first really
83. 2:30exciting change in the LinkedIn
84. 2:32algorithm is that it now works for the
85. 2:34little guy. As I mentioned before, the
86. 2:36old algorithm based a post success and
87. 2:38whether it was going to expand its reach
88. 2:39purely on vanity metrics, likes,
89. 2:42comments, and shares. But now, the
90. 2:44LinkedIn algorithm actually reads the
91. 2:45post and understands it. This allows
92. 2:48LinkedIn to now show your post beyond
93. 2:50your network to the right people, the
94. 2:52people you're trying to speak to and
95. 2:54connect with on LinkedIn. This means
96. 2:56that you're no longer limited in your
97. 2:57reach by your follower account. You're
98. 2:59no longer just shouting into an empty
99. 3:00room. If you can write good, relevant
100. 3:02LinkedIn posts, you will find the right
101. 3:04people that will engage with your post,
102. 3:06will connect with you, and will be
103. 3:07valuable in your network. This means
104. 3:09that an account with 500 followers that
105. 3:11writes clear, specific, targeted
106. 3:13LinkedIn posts could easily outperform
107. 3:15another LinkedIn account that's 500,000
108. 3:17followers not doing those things. This
109. 3:19is a huge opportunity for small creators
110. 3:21to grow because no longer is there an
111. 3:23unfair advantage to being in a big
112. 3:25account already. It's not like it was
113. 3:27before where the big accounts would just
114. 3:29get bigger and the small accounts would
115. 3:30just continue shouting into an empty
116. 3:32room. Everyone has equal opportunity now
117. 3:34to go viral and to increase their reach.
118. 3:36The best way to do this and to take
119. 3:38control of this step is to make your
120. 3:40posts very easy to classify. What do I
121. 3:42mean by that? Well, I mean it should be
122. 3:44very clear from your post who you're
123. 3:45trying to reach. You want the LinkedIn
124. 3:47algorithm to fully understand who you
125. 3:49are, what you sell, and who you're
126. 3:50trying to reach with your posts. Because
127. 3:52if the LinkedIn algorithm understands
128. 3:53that, it's going to show your post to
129. 3:55the right people. If it shows your post
130. 3:56to the right people, they're going to
131. 3:58engage with it. So, then your reach will
132. 3:59continue expanding, expanding,
133. 4:01expanding. Because you're performing in
134. 4:02every group of people LinkedIn showing a
135. 4:04post to. If it isn't clear who your post
136. 4:06is designed for, LinkedIn is going to
137. 4:07show it to the wrong people. Because
138. 4:09it's not made for them, it's not
139. 4:10relevant for them, they're not going to
140. 4:11engage with it, and LinkedIn is going to
141. 4:13cull the reach completely. Make your
142. 4:15post easy to classify, it will be showed
143. 4:17to the right people, and then it will
144. 4:18perform, and you will grow. It's as
145. 4:20simple as that.
146. 4:25Now, a quick pause before I get into the
147. 4:27second major change that has made it
148. 4:29easier to grow on LinkedIn, I want to
149. 4:30quickly call out that if you are
150. 4:32enjoying this video, please do like and
151. 4:34subscribe. This is just one video I'm
152. 4:35doing on a massive series on how to grow
153. 4:38on LinkedIn, whether you're trying to
154. 4:39win new clients on LinkedIn, grow as a
155. 4:41key person of influence on LinkedIn, or
156. 4:43just make money on LinkedIn, full stop.
157. 4:45This is the channel where you do all of
158. 4:46those things. So, click that subscribe,
159. 4:48and let's get back to the video.
160. 4:53Now, the second reason why it's very
161. 4:54easy to grow on LinkedIn in 2026 is
162. 4:56actually there's less competition than
163. 4:58you think. Here's a stat that I really,
164. 5:01really like. Only 1% of LinkedIn users
165. 5:04post weekly. Now, if you compare that to
166. 5:06the likes of Instagram or TikTok, where
167. 5:08every man and his dog is a creator of
168. 5:10some sort or an influencer of some sort,
169. 5:12there is much, much less competition to
170. 5:14grow on LinkedIn than there are on other
171. 5:16social media platforms. Because that
172. 5:18means that the 99% of all the people on
173. 5:20LinkedIn, they're just scrolling the
174. 5:22feed, looking at the content that that
175. 5:231% is putting out. That is a huge
176. 5:26audience for you to tap into with very
177. 5:28little competition in visibility. This
178. 5:30means that you, watching this video
179. 5:32right now, just by putting out posts on
180. 5:34a weekly basis, already put yourself
181. 5:36into the top of 1% of users on LinkedIn.
182. 5:38It's that easy. Now, the reason for this
183. 5:40ties into what I want you to do to
184. 5:42capitalize on this environment. Because
185. 5:44the reason why so few people post on
186. 5:46LinkedIn is what I call the cringe
187. 5:48factor. Let's be honest, we all cringe a
188. 5:50little bit at some of the post we see on
189. 5:51LinkedIn. Even when I post myself on
190. 5:53LinkedIn, I'm cringing a little bit
191. 5:54before I click publish. Because no one
192. 5:56really likes oversharing about their
193. 5:58personal or business life on social
194. 6:00media. Often you think about the
195. 6:01imposter syndrome, why would anyone care
196. 6:03what I have to say, why would anyone
197. 6:04care what I'm doing today or this week
198. 6:07on LinkedIn. But in fact, that is your
199. 6:09competitive advantage, the cringe
200. 6:11factor. Because if it wasn't cringey, a
201. 6:13lot more people would be doing it. The
202. 6:14reason there's such an opportunity is
203. 6:16because so many people are deterred by
204. 6:17the fact that they're afraid of
205. 6:19rejection, that they're afraid of being
206. 6:21perceived as cringey or needy. If you
207. 6:23can get over that hurdle and post on
208. 6:25LinkedIn, you already have a massive
209. 6:27advantage over the 99% of people who
210. 6:29can't get over that hurdle. So what do I
211. 6:30want you to do? I want you to embrace
212. 6:32the cringe, be as loud and vocal as
213. 6:34possible on LinkedIn about your personal
214. 6:36wins, your business wins, and everything
215. 6:38in between. Because the person who is
216. 6:39loudest, the person who embraces the
217. 6:41cringe the most, is the person that wins
218. 6:43on LinkedIn. I want you to be that
219. 6:44person. Now, the third reason I want to
220. 6:46go to is to why actually is very easy to
221. 6:48grow on LinkedIn today is because many
222. 6:51barriers have been broken by AI. And the
223. 6:53two I want to talk about is the skill
224. 6:55barrier and the volume barrier. Just
225. 6:57think about what it used to take to put
226. 6:58out regular, good quality content on
227. 7:00LinkedIn before AI was a thing. You
228. 7:02needed to spend a lot of time
229. 7:03researching topics, you needed to
230. 7:05understand trends, you needed to be a
231. 7:07very good copywriter to actually put the
232. 7:09post together, you needed to have some
233. 7:10graphic design expertise to help you
234. 7:12with the graphic alongside the posts.
235. 7:13You needed to understand hooks and
236. 7:15formatting as well. And even then,
237. 7:16that's probably only getting your post
238. 7:18to a six or seven out of a 10 standard.
239. 7:20So in that environment, it was very hard
240. 7:22to have the skills to write a good
241. 7:23LinkedIn post, and it was very hard to
242. 7:24have the time to get a good volume of
243. 7:26LinkedIn posts out there. Now, thanks to
244. 7:28AI, that is completely a thing of the
245. 7:30past. To be clear, I'm not just telling
246. 7:32you to blindly tell your AI, whether
247. 7:34it's Claude or ChatGPT or Gemini, to
248. 7:36just write your LinkedIn post for you.
249. 7:37Absolutely not. You can smell an AI
250. 7:39generated LinkedIn post from a mile
251. 7:41away. But what you should be doing is
252. 7:43using AI with you to help produce that
253. 7:45post. I've actually done a whole
254. 7:46separate video on how I use Claude to go
255. 7:48viral on LinkedIn, and I've done a whole
256. 7:49'nother video on how you actually
257. 7:51connect Claude to LinkedIn in the first
258. 7:53place. Those two videos will give you a
259. 7:54very good idea of how and where you
260. 7:56should use AI in your content creation
261. 7:59process for LinkedIn and on other social
262. 8:01media channels, too. So, I recommend you
263. 8:02give them a watch after this video.
264. 8:07So, putting all of that together, you
265. 8:09now have many reasons as to why actually
266. 8:11growing on LinkedIn is a lot easier
267. 8:14today than you probably think it is.
268. 8:15Because now the algorithm works in the
269. 8:17little guy's favor. No longer is there a
270. 8:19competitive advantage to being a bigger
271. 8:21accounts, meaning you have bigger reach,
272. 8:22and no longer are small accounts limited
273. 8:24to their small following. Now, it all
274. 8:26comes down to how good your post is. A
275. 8:28good post wins every single time.
276. 8:30Competition is easier than it's ever
277. 8:32been with only 1% actually posting on
278. 8:34LinkedIn on a weekly basis. Embrace the
279. 8:37cringe, embrace that cadence, and I
280. 8:39guarantee you you'll grow rapidly. And
281. 8:41finally, it's now easier than ever to
282. 8:43actually put content out there with the
283. 8:44help of AI. No longer are you limited by
284. 8:47your skill set or your time in getting
285. 8:49good quality LinkedIn posts out at
286. 8:51scale. This has created a massive
287. 8:53opportunity for small creators, but the
288. 8:55truth is that LinkedIn is a very dynamic
289. 8:57place, and the rules and algorithms
290. 8:59change almost weekly. So, this window of
291. 9:01opportunity will not exist forever. So,
292. 9:03I urge you to capitalize on it now while
293. 9:06it's there. How do you capitalize it?
294. 9:07The answer is to start posting today. To
295. 9:09help you do just that, I want to
296. 9:11personally invite you to join my online
297. 9:13community. It's called Founder Labs, and
298. 9:15it's designed to help people just like
299. 9:16you. It's an online community of
300. 9:18founders and professionals all wanting
301. 9:20to win on social media. We've put
302. 9:21together a course that helps you turn
303. 9:23your social media channels into lead
304. 9:25generation and revenue generation
305. 9:27machines. Everything we know on how to
306. 9:29grow on social media is in there. Our
307. 9:31very best tips and tricks on how we do
308. 9:33it for ourselves as an agency and for
309. 9:35clients. I've arranged a 7-day free
310. 9:37trial, so you can join the community
311. 9:38today completely free of charge. Check
312. 9:40it out and see if it's for you.
313. 9:41Hopefully see you there in the
314. 9:42community. As always, if you did enjoy
315. 9:44the video, please do like and subscribe.
316. 9:46I'm trying to build a biggest things
317. 9:47that community here on YouTube, too, and
318. 9:49I want you to be a part of it. So,
319. 9:50subscribe. Thanks for watching and have
320. 9:52a great day.