YT YouTube2Text

YouTube2Text → Transcripts → Grow So Fast it HURTS with Beau Perra

Grow So Fast it HURTS with Beau Perra — Transcript

by Laundromat Resource · 18,529 words · 2,562 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00best piece of advice to to [music] scale
0:01fast is is is put put the right people
0:04in place.
0:05>> Give me your best piece of advice for
0:07somebody who has a pick a delivery or
0:10drop off and is [music]
0:11trying to scale. Developing your
0:13systems. I think as as you go is
0:15important to like kind of document
0:17everything that's happening as you go
0:18and and making sure that like you're
0:20[music] using that data to kind of do
0:22better by yourself, right? And do better
0:24in your business. give me your best
0:26piece of advice for somebody [music]
0:28trying to start a pickup and delivery
0:30business from scratch. Um, just start
0:34like get a system like get [music] on
0:36Sense, get on, you know, I'm not going
0:38to push anyone specifically. Get on
0:40clean cloud like whatever like and just
0:42start [music] like set up your stuff, go
0:44out, talk about your business, um, and
0:46and and really just just get more
0:49exposure.
0:51>> Hey, hey, what's up, guys? It's Jordan
0:53with the automatic Resource Podcast.
0:55This is show 243
0:58three. Yeah, I think so. And I'm pumped
1:00you're here today. Right back with you
1:02here. Bo Paris back on the show. He was
1:06on the show way back uh when it's been
1:08actually a long time since he's been on,
1:10but he's back with an update and it is
1:13not an easy update. So listen, he's had
1:16some growing pains, but that means he's
1:17been growing and he shares exactly what
1:20he's been doing to grow his business and
1:22his brand. Uh, so I know, you know, if
1:25you're an experienced owner, this one is
1:29going to
1:30be super valuable for you. And if you're
1:32brand new, man, some valuable lessons
1:35learned upfront, even better. Uh, even
1:38better. So, you're going to love this
1:39one. Before we jump into it, I just want
1:42to say our team over here has been
1:44growing. And one of the
1:48biggest parts of Launderat Resource has
1:51been growing is helping people get into
1:54the laundromat industry. Uh whether that
1:57is, you know, buying your first one or
1:59buying, you know, your next one,
2:02whatever that looks like. Uh we've got a
2:04team that's we've put together to help
2:06people do exactly that. It's full of
2:08coaches. We've got some, we call them
2:10acquisition specialists who are going
2:13out and actually finding deals. We have
2:14a concierge done for you program where
2:17we go out and help you find deals um and
2:20all that. Anyways, we've got all that
2:22going on. You know, if that's something
2:23that you're interested in, you want some
2:25help making sure you do it right the
2:26first time. Uh this I guess it's kind of
2:28commercially and we don't do that very
2:30often, but that resource is out there
2:32and I know some of you guys don't know
2:33about it. So, go check it out. You can
2:35book a free strategy call probably with
2:38me. I'll probably try to I try to jump
2:40on as many of those as I can and uh and
2:42we could talk about where you're at in
2:44your journey and if there's a way that
2:45we can help you out there. It's a no
2:46pressure call there and uh we'll have a
2:48good time doing it all at the same time.
2:50So check it out. The link will be in the
2:53show notes if you're on the uh on the
2:56podcast or if you're on YouTube. It'll
2:58be down below. Uh click on that link, go
3:01book a free strategy call and let's see
3:02uh how we can help you accomplish your
3:04goals. All right. All right. Let's jump
3:05into it with Bo.
3:08You're going to love this update episode
3:10uh for him and a lot of uh hard-earned
3:13lessons that you don't have to learn the
3:15hard way because Bo already did for you
3:16and he's going to share them with you.
3:18All right, let's do it. Bo, back on the
3:21show, man. How you doing?
3:22>> Good. How you doing, Jordan?
3:24>> I'm doing excellent. Listen, it's been
3:26about a year and we connected back up
3:30and decided, hey, we need to get an
3:32update on what has been going on because
3:35I know it's been an eventful year uh for
3:37you, but you're flying solo today.
3:39>> So, hopefully we can make it through
3:40this thing.
3:41>> Just the two of us. Yeah. If I start
3:43rambling, I don't have Liz to to reel me
3:45in. Just
3:47>> I know. Nobody's there to smack you if
3:48you need it. But you know what? Nobody's
3:50here to smack me either. So, we'll just
3:52have a good time.
3:53>> Yeah. [clears throat] three hour Joe
3:54Rogan podcast.
3:56>> That's right. That's [laughter] right.
3:58Uh All right. Cool, man. Well, hey,
3:59listen uh real quick. If you haven't uh
4:02listened to Bo's uh pre previous
4:05episode, Bo and Liz came on uh from
4:07Lotto's Laundry. Make sure you go back
4:09and check that out. Uh I'll put the
4:11number or the link to uh the podcast in
4:13the show notes. If you're on YouTube,
4:14it'll be down below. So, make sure you
4:16go check that out so you can hear their
4:18startup. But give us just like a very
4:20general brief rundown of you guys and
4:23your laundry business.
4:24>> Yeah, totally. Um, so yeah, um, I'm Bo.
4:27I'm one half of Lana's Laundry. My wife
4:29and I own Lana's Laundry. We started it
4:31on Bainbridge Island, Washington in July
4:35of 2024.
4:38Um, which just seems like a lifetime
4:39ago. Um, yeah. So, it's uh it's been uh
4:44we uh we started pick up and delivery
4:46only. Uh, initially we wanted to get a
4:48laundry mat was kind of the idea. There
4:49had been a laundromat on the island in
4:51like four four or five years and uh our
4:54goal was to get a laundry mat right
4:54away. We started to pick up a delivery
4:56cuz we knew we could just get going
4:58right away, right? So like Liz and I
4:59were very much just like doers. When we
5:01have an idea, we're going to send it and
5:03um yeah, we just got into it. It really
5:05took off. Um we started pre-arketing it
5:07before which is a lot in the other
5:09episode that we we chatted about. Go
5:10back to that and check it out. Um, we
5:12talked a lot about branding, about kind
5:13of early marketing pushes, organic
5:16marketing. You know, we we started this
5:17business on about $500. So, um, it was
5:20important for us to work, you know,
5:22taking it one step at a time and kind of
5:23letting it flow as it developed. And,
5:25um, you know, it caught on. We got had
5:27really good branding. Again, going back
5:29to our designers. So, um, we did all the
5:31branding ourselves. So, we feel like
5:32that was kind of a a good advantage that
5:34we had as well. We knew how to speak to
5:36the right person and, uh, yeah, we just
5:38got a lot of a lot of community support
5:40right away. you know, we couldn't have
5:40done it without our community and and
5:42and yeah, it took off and um in that
5:44first year, you know, we were one of the
5:47we're like top 1% on cents for pickup
5:49and delivery operators, which was like
5:51crazy to hear like when our you know,
5:52our customer manager called us and told
5:54us that and I was like sick. Like let's
5:56go and you know so it's and it's kind of
5:58you know we've just kind of been
5:59increasing every month and um yeah right
6:03now we're up to about four I think 40 45
6:05maybe recurring customers. Um so that's
6:08been nice. you know, a lot of our a lot
6:10of our business right now is recurring
6:11and we're continuing to do organic
6:12marketing to push lots and um yeah, so
6:16got to the point we just kind of things
6:18were rolling and you know, and we we
6:20took it into 2024 like you said 20, you
6:23know, 2025 was a while, you know, a long
6:26year for a lot of it was a lot of
6:27building that that happened for sure.
6:30>> Yeah. Yeah. Yeah. Uh listen, you
6:32definitely go back and check this
6:34episode out. But I mean it was at
6:37definitely at the time and I think even
6:38since then it it was one where we did a
6:40real deep dive on branding and uh I
6:43would say it's actually worth watching
6:45that one if you're normally a listener
6:48uh just because they were pretty decked
6:50out in their brand uh during that
6:52interview as well. So they were just on
6:53brand. and we were talking branding and
6:55uh it was a really really good episode
6:57and and uh really demonstrated how uh
7:02how how a strong brand can help you
7:04build uh your business and you guys
7:06definitely have that. It's a strong
7:08brand for sure.
7:09>> Thank you.
7:10>> So, okay,
7:13you caught us up to last episode and you
7:16know a little bit more, but let's let's
7:18dig into this last year. uh what you
7:23know what what was kind of the goal for
7:252025 and and how did how did 2025 pan
7:30out for you?
7:31>> Yeah. Um the whole goal you know
7:33initially we yeah we put together a good
7:35three-year plan um you know with some
7:38aspects of just a lot of things we want
7:39to do in the future that we're still
7:41very much moving forward that we can
7:42kind of get into later. But yeah the
7:44goal with with 2025 was just um you know
7:48continued growth, continued market
7:49saturation. Um, I think we went from
7:52probably 100 customers in our in our,
7:55you know, um, our CRM, whatever you want
7:58to call it, to I think right now we're
7:59at about like 250. So, a lot of good
8:01growth within, again, the local
8:03community. Um, within that year, we
8:05definitely
8:07uh, wanted to see if we could kind of
8:09reach off the island as well. So, we're
8:11[clears throat] in a unique area. We're
8:12on the island kind of right across from
8:14Seattle, like west of Seattle, and it
8:16goes up into Kit County. So that's kind
8:18of peeling around and it comes back
8:20down. So really we have within, you
8:23know, 20 milesish of the island, we have
8:26like three big communities, right? So
8:28our goal is to kind of work our way up
8:30and around the peninsula. Um, and it all
8:32came like very naturally, like kind of
8:34just opening up routes to those areas.
8:36Um, and so we have some customers in
8:38PSBO now, we have some customers in
8:39Silverdale, we have some customers in
8:40Breton, and we're kind of just like
8:42letting we're letting that grow for a
8:44while. Um and and definitely got to the
8:47point of, you know, we just the orders
8:49kept coming and again, very grateful for
8:51our community, very grateful for all the
8:52people that want their dirty laundry
8:53done. Um that's what we're here for. Um
8:56we just continue to, you know, develop
8:57that brand trust and develop within the
8:59community. So again, going back to that
9:01old episode, we talked about a lot of
9:03stuff we did like dog treats, like thank
9:04you notes with everything, you know,
9:06those personal touches on like why
9:08people are coming to you over anyone
9:09else, right? Especially in a big city.
9:10You know, some people will be like, "Oh,
9:13well, you're, you know, you're on an
9:14island. You're a small community, blah,
9:15blah, blah." And, you know, it's harder
9:16in a metro. I, you know, I can
9:18understand there's a different way of
9:19approaching, you know, say you're in New
9:21York or LA, you know, we work with
9:22people in those areas. And it's a bit of
9:24a different approach, but the at the end
9:26of the day, like it's the same structure
9:28and the same systems that we can put in
9:30place um in those areas to to grow like
9:32we have. and and yeah, so the the goal
9:34was to just kind of slowly take, you
9:37know, creep into those markets and um
9:39things went good. But again, we just got
9:41super, you know, overworked like I think
9:43for a long time. Um I was telling you
9:45earlier, Jordan, like you step into this
9:48zone as like a founder and as a business
9:50owner, as an operator, and you're like,
9:52I got to do it all or like I got to
9:53oversee it all. Like I think one of the
9:55biggest like things you can do as an
9:57operator, as a founder is like trust in
9:59in people and bring on people to help
10:01you support a vision and support your
10:03growth and um and you know it's
10:05something we kind of hung on to very
10:06long. So I think at uh probably August
10:10of 2025 we were doing yeah like 3500 lb
10:13just Liz and I and it was like you know
10:17just not on it was a lot. It wasn't, you
10:21know, it was at a point where like again
10:23super happy with the growth that we like
10:24we got to keep the string going, but
10:26like you know, we weren't even we were
10:27so in it in the business, right? um that
10:30it was hard to take a step out and be
10:32like how how are we going to actually
10:33scale this thing cuz like you know we're
10:34getting to this this bottleneck and um
10:38and yeah, so that's when we kind of uh
10:40Liz came up with some good um ideas on
10:42on how to flip the business and at the
10:44end of the year we kind of transitioned
10:46the model a little bit where we were
10:47able to hire out able to hire washers,
10:49drivers um and really um you know the
10:53overall focus of the year too was to get
10:55into commercial space. We had so much
10:57trouble getting the commercial space
10:58that we, you know, um, we had to kind of
11:01diversify and think differently on how
11:03we can utilize local laundry mats and,
11:05you know, um, so we created some
11:07partnerships that were pretty good for
11:08us on some really new, you know, some
11:10clean new spaces that were on brand with
11:12what we could do and, um, and we kind of
11:15just grew that way. So, you know, we're
11:16getting to this point now where I'm, you
11:18know, we're starting to get in these
11:19other communities and um and we're, you
11:22know, able to give jobs to multiple
11:24communities now, which I think is just
11:25like really, really cool. And um the
11:27flexibility we're able to offer our
11:28employees and that's just been a whole
11:30new thing, you know, on top of growing
11:32100 businesses, like we were talking
11:33about earlier, like coming into the the
11:35staffing side of it. Um you know, it's a
11:39it's very grateful for for for where
11:41we're at now and um just like super
11:43excited for where we're going next, too.
11:44We got a lot of a lot of big plans for a
11:47lot of us and where I think we can take
11:48this brand and um and and what we can do
11:50for the industry like so super excited
11:53about you know that. But that's kind of
11:54like a recap of the year. It was
11:55definitely like high um just high
11:59intensity like you know laundry every
12:02single hour um while growing the
12:04business, right? remarketing and um you
12:07know yeah getting into a little more
12:08into email and SMS marketing and and
12:11retargeting and stuff without trying to
12:13you know annoy people and um learned a
12:15lot this this year within this business
12:17specifically too. So
12:19>> yeah that yeah that's and we'll we'll
12:22kind of dig into some of that too uh
12:25>> there but you know just for context for
12:27people you know like an efficient system
12:32you know
12:33>> maybe doing like 35 to 40 pounds of
12:36laundry an hour in kind of an efficient
12:39system of just like processing time
12:41that's not like running routes pickup
12:43and delivery kind of all that
12:45>> sort of the transitions between
12:47everything. So, I mean, you're looking
12:48at 90 to 100 hours strictly
12:51in an efficient system of processing
12:54laundry. So, you can see where that can
12:56get pretty overwhelming pretty quick,
12:57especially if you're doing pickup and
12:58delivery
12:59>> and you're bootstrapping it, right? And
13:01one of the one of the things we talked
13:02about last time was how you guys were
13:03kind of bootstrapping it. You mentioned
13:05you started with 500 bucks, which is
13:07awesome.
13:08>> Uh, and you know, but
13:12you know, when you're starting a
13:14business, you're generally speaking,
13:17you're either starting with a whole
13:19bunch of money to put into it and invest
13:21into it.
13:22>> Yeah.
13:22>> Or a whole lot of time and effort and
13:24energy and or both.
13:26>> Uh or both. Yeah. Or both.
13:30>> And most likely it's some sort of
13:31combination of the two.
13:33>> Uh [laughter]
13:34>> yeah. And so, you know, I mean, just
13:37driving driving hard if you're doing
13:393500 lb. Uh you know, driving hard for
13:42just the two of you guys. So, uh, I
13:44mean, you mentioned that you at some
13:46point Well, let's back up. So, first of
13:48all, I mean, was there any new lessons
13:51or anything that you learned in terms of
13:53growing it, scaling it to 3,500 pounds
13:56of laundry?
13:57>> Yeah, absolutely. I think that like
13:59probably one of the first things that
14:01was hardest for for me was like um I'm
14:05you know, like uh I I'm not going to say
14:08a perfectionist, but like I you know, I
14:09I would expect laundry a certain way.
14:11So, like there's been a lot of
14:12situations where a customer wants, you
14:14know, um, so like for instance, a couple
14:16of our commercial accounts like they do
14:17sheets sheets, towels, stuff like that.
14:19They don't want them folded. They want a
14:20better price for not having them folded.
14:22I cringe every time I put that order out
14:24cuz I'm like, this is not how I would
14:26like want our company to be represent.
14:28You know what I mean? But like, so like
14:29I think one of the big things I would
14:31take away from that is like just meeting
14:33people where they are and and really
14:34like serving for your customer and not
14:36necessarily always for like the system
14:39of how you do things, right? Like so
14:40like again like kind of meeting people
14:41in the middle. Like I think that's been
14:42a big thing of like understanding that
14:45like you know people are trusting you
14:47with their laundry and they also want
14:48stuff a certain way. So again like being
14:50very accepting of of that process. um
14:52instead of being like this is how I'm
14:54going to have to grow you know like in
14:55the beginning I think you have to make
14:57you know and and some people would argue
14:59like customers always first and yeah
15:01like that's the the mentality or
15:03whatever but you know I think it's
15:05important to really meet them where
15:06they're at on on what they want how they
15:08want it and how they want that service
15:10cuz you also learn a lot from those
15:12situations too like oh okay and it's a
15:14benefit for for us too right like we can
15:16spend less time on an order and and
15:18they're happier and you know so it's
15:19it's kind of like understanding those
15:21like weird nuances of of adjusting your
15:24business for sure. Um yeah, and then
15:26like [clears throat] definitely the one
15:27like I wish I would we would have hired
15:28help a little earlier, you know, like um
15:30I think everyone says that or whatever,
15:32but the trust we've been able to put
15:34into our employees has been huge um for
15:36our, you know, growth in this, you know,
15:38last half of the year and first quarter
15:41of of this year so far. And um so again
15:43like taking a step back. It's so hard to
15:46like be in your business and and take a
15:48step out and kind of like take a breath
15:50and understand like oh wow okay this is
15:52maybe what's happening and and be able
15:53to take advice from people too. Like I
15:55think we've done a lot of advice taking
15:57and and dr the the crappy noise but like
16:00you know take the good noising for sure.
16:03>> Yeah. Yeah. What where are these
16:05customers coming from? you know, I know
16:08you do a lot of like organic stuff, but
16:09like where where are you finding these
16:11guys?
16:12>> Yeah, so I mean a lot of um a lot of
16:13what we're getting now within this last,
16:16you know, I'd say like five months has
16:17been a lot of word of mouth. Um you
16:19know, again, so we're in a smaller
16:20community. I think there's about um
16:23don't quote me on this, but I believe
16:24it's about around 20,000 25,000 in
16:26Bbridge. So um then Kitap as we're
16:29getting wider into Kitap, we're we're
16:31really opening up the market, but a lot
16:32of it's been word of mouth in this past
16:345 months. um initial things that we did,
16:37you know, yard signs. You can have yard
16:39signs in certain locations for so long.
16:41So, a lot of like old school marketing,
16:42too. Again, mailbox tags, door tags,
16:45like the stuff that like is like boots
16:46on the ground, like you know, walking
16:48through neighborhoods, like the old
16:50school stuff. And that's how we've
16:51really captured a local community.
16:53Networking events, chamber events, um
16:55just putting ourselves out there like
16:57has been the biggest, you know, jump for
17:00us. Obviously, we have social um that's,
17:02you know, a good driver for us as well.
17:04But, you know, a lot of um the uh the
17:07residential outreach is just from like
17:10um repetition of of putting ourselves in
17:14in every area at once. Like I think back
17:16I think in 2025 we probably were at
17:2010 local events probably um you know
17:23throughout the year like big sponsors.
17:25So like we sponsored the Fourth of July
17:27um parade in Bainbridge. Um that was a
17:30big one for us and we did uh like an end
17:33of year auction gala for like a
17:34fundraiser, you know. So really just
17:36getting getting our name out there over
17:38and over and over and over has been a
17:39big big driver for us to get that
17:41community trust and community
17:42recognition. Um and then yeah the the
17:45brand like we can't miss the pink sign,
17:47right? like
17:49>> everyone always says like when they
17:50first see you know me here or when I'm
17:52talking to someone like oh I see your
17:53peak signs everywhere it's like perfect
17:56like you know what I mean so really just
17:57like getting getting out there and
17:59getting getting in front of people and
18:01just continuing to you know put it out
18:03there and um I'm a big believer in you
18:06know putting out putting out you getting
18:08what you what comes back and so like I
18:10think our our mission the whole time has
18:12just been like to open up people's
18:14schedules right and to give them back
18:16their time and and sticking true like
18:17what what we do and why we do it has has
18:20again given us you know a lot of trust
18:22within the community and and you know
18:23trust goes a long way this person tells
18:25this person you know it's the old school
18:27method of like two people tell four
18:29people and you know it it truly works
18:30like that right so and I know that can
18:33happen in like any community you know
18:34it's not um not just the small
18:36communities for sure you know
18:38>> yeah yeah
18:41well and I think you guys have done a
18:42really good job I mean obviously of like
18:44branding but also just a really good job
18:46of Like, you know, branding is one
18:48thing. I kind of learned this the hard
18:50way my first laundromat ride is like you
18:52can you can remodel or retool your
18:55laundromat, make it a whole lot nicer.
18:57You could have a really nice brand or
18:58whatever, but then if you don't get in
19:01front of people and people don't know
19:02about it, it's all
19:04>> for nothing. [laughter] It's all for
19:05nothing, right?
19:06>> And so, you guys do a really good job of
19:08getting in front of people in the
19:09communities that you're serving.
19:11>> Yeah, it's really important. It's always
19:12just been from the start like one of our
19:13main, you know, one of the main ways we
19:15knew we were going to kind of capture
19:17the market. Like I said, we've had
19:18experience doing this with other
19:19businesses. And you know, for for those
19:22that haven't got on the past episode,
19:24Liz and I are entrepreneurs. So I think
19:26um Lana was like our fifth business we
19:28started and some failed miserably and
19:30some are still going in the background
19:31today, right? So um it's uh you just
19:35it's been a huge learning experience for
19:36sure and been cool to like see okay what
19:39if we take this idea that we know works
19:40in this business and bring it over here
19:42and and again like that lived experience
19:45is is how we lead and a lot of like
19:47again the people that we we talk to or
19:49we help out or you know it's it's all
19:51based on like lived experience right and
19:53I think that's in a world that's as you
19:56know you do you know you do consulting
19:58and you have the community it's like
19:59it's it's there's a lot of bad out there
20:02too. Um, you know, just stuff like
20:05people just trying to like shove down
20:06your throat and I think you nailed it on
20:08the head like,
20:09>> uh, you know, it's people often think,
20:12yeah, the biggest baddest machines are
20:14what gets you there. And it's like it's
20:16just not the case at all. Like you could
20:18have co I know people that are thriving
20:20doing 40 $50,000 are coin machines
20:22still. You know what I mean? Like it's
20:23it's not like it's not like old
20:25technology. Like that just makes your
20:26life easier. But you have to actually
20:28have systems before you do that [ __ ]
20:29because or else it's going to all be
20:30out. But students use the language like
20:33but it's all going to be out the window
20:34like if you don't have the system in
20:35place first or understand the the
20:38structure behind like how you get
20:39business. Yeah. It's like that's not
20:41going to do anything for you. So yeah, I
20:43appreciate you nodding to the branding
20:45because it it is like so so important.
20:48um and it's what we've led with this
20:50whole time and and you know again it's
20:52what differentiates you from the you
20:55know so and so doing it as a side hobby
20:57or these bigger companies like Poplin
20:59and Happiness and you know nothing
21:01against them but like you know there's
21:03there's a sense of you know of localness
21:05that again people I think will still you
21:08know especially increasing with with the
21:10way you know AI is going and everything
21:11I think people are going to lean more on
21:13on local you know especially in those
21:16communities like people like local
21:18people that are doing honest work.
21:19That's kind of what what we kind of
21:21embody at Lis for sure.
21:23>> Yeah. Yeah. Well, I know with uh with
21:27scaling and growing the business comes
21:31growing pains and so you know I mean you
21:35mentioned you you've
21:37now brought on some people. Uh, number
21:40one question about that is how did you
21:43know when it was time to bring some
21:45people on to help you?
21:47>> Yeah. So, like I said, I think that was
21:48like one of the things is like um we've
21:52gotten better at is is is laying out
21:54those things prior and like
21:56understanding where your bottlenecks
21:57are, right? So, I think to to fast
22:00forward and it'll come back like we we
22:02we went way too long without hiring
22:04people, right? So like we we got to the
22:07point where we had to stop marketing
22:08because we didn't have time to market
22:09and you know like we've talked about in
22:11that last episode too like when you once
22:13you take your foot off the gas that's
22:14much force than even not starting to be
22:17honest like you know what I mean like
22:20>> free like you lose momentum and
22:23especially when it comes to like social
22:24and stuff like that all those apps work
22:26you need to keep the momentum and um
22:28same with like SEO on your website if
22:30you're in more of a crowded area so like
22:31once you lose that momentum it kind of
22:33sucks. So knowing those bottlenecks,
22:35right? Like so again like working with
22:37people now we're able to be like okay
22:39this is where we saw trouble. Okay we
22:41know it you know 18 18 orders or 18
22:44customers like weekly customers that's
22:46when you need to bring in you know x
22:48amount of employees. you should expect
22:49to be paying those employees x amount of
22:51dollars for and like you're saying they
22:53should be able to get to 30 pounds in an
22:55hour 15ish, you know, time and and
22:58really having those benchmarks and
22:59bottlenecks. So, you know, like, okay,
23:01we're getting to 15, we're getting to 15
23:04recurring customers. We know we hit $3
23:06bottleneck. Let's start looking for
23:07someone, looking for help. Um, and then
23:10once you can get those systems dialed,
23:11when you need to to hit those
23:13benchmarks, it's like it's clockwork,
23:14right? It's like, okay, ad goes out for
23:16hiring someone, bring someone in, you're
23:18in, now we scale to this next kind of
23:20point of of, you know, um, deference, I
23:24guess. But so I think being able to sit
23:26back after going through such a growth
23:30period of a year, being able to step
23:32back and and I'll give the credit to Liz
23:34cuz she's really good at, you know,
23:35seeing that vision and and understanding
23:38kind of where problems are going to
23:39arise based on problems we've had in the
23:41past that are kind of, you know, pattern
23:43pattern recognition, right? It's u
23:45that's that's going to be a big part of
23:47I think us being able to scale this
23:49business to, you know, the heights we
23:51see it going. U but yeah, I'd say like
23:53advice-wise like I'd just say like
23:56planning beforehand is is is huge. Just
23:58kind of planning. It's not like planning
24:00worst case scenario type stuff, but
24:02understanding that like what your limits
24:04are and and how you're going to kind of
24:06fill those gaps and and I always tell
24:08everyone too like um I uh I believe it's
24:12like I heard on like a Mel Robbins
24:14podcast is is she was saying like um
24:16it's like focus on your it's like your
24:18ABC work, right? So like your A work is
24:20something like you could do lights out,
24:22eyes closed, sleeping, like it's 100%
24:25you excel extremely at that work. And
24:28then there's your B and your C work,
24:29right? So your B is kind of like I'm
24:31good at it, but like you know I could be
24:32doing better things in my time and your
24:34C is like I don't need to be touching
24:36that at all. Right? So understanding
24:37like where you really thrive staying in
24:40that part of your business and hiring
24:42for the other part of your business cuz
24:43like best case scenario you're going to
24:44continue to grow, right? I think hiring
24:47and and marketing or you know finding
24:49the right people and then and then
24:50marketing your business in a at the very
24:52least just a consistent manner you know
24:55not to be like all allstar but like if
24:57you can even market in a consistent
24:58manner especially in this industry like
25:01if you're already you know again top 10%
25:05type situation just because like there's
25:08just there's not a lot of attention in
25:10it and that goes for like a lot of
25:11industries but this one specifically no
25:13sh no shade to the industry but I
25:15Everyone knows that like get.
25:18>> Yeah. Well, it you know it's really
25:20interesting uh you know just hearing how
25:22it's gone, right? Because there's
25:24>> there's different challenges and then
25:26there's different hurdles getting from
25:28one stage of your entrepreneurship
25:30journey to the next to the next to the
25:32next, right? And when you get started,
25:35>> you know, you talk about your ABC tasks,
25:37right? They're all yours. If you're
25:39going to bootstrap, right? And you own
25:42all of them. you better want to do it,
25:44great, do it. If you don't want to do
25:45it, too bad, do it, right? Like, it's
25:48got to be done. You got to do all of
25:49them. Um, but, you know, once you start
25:52getting momentum, one of the great
25:54things about being sort of a
25:55bootstrapped, you know, entrepreneur
25:58where you're basically solo or, you
26:01know, uh, you know, a tag team
26:03partnership or whatever is you have a
26:06lot of control over your business,
26:08right? and and a lot of people want to
26:11leave their 9 to5 you know they want to
26:15you know do do you know get into the
26:18laundry game laundry laundromats or pick
26:20up and delivery or both uh to to get
26:23sort of that freedom and control over
26:24their life right well the irony of all
26:27this is that once you get to that phase
26:30where you're overworked you're exhausted
26:33you're tired of doing all like you're
26:35you're burning out right like and that
26:37happens pretty commonly
26:39and you realize you need help.
26:41>> The the hurdle, the thing you have to
26:44give up
26:45>> is the very thing that you wanted in the
26:49first place, right? Is that control.
26:50You've got to give up some control of
26:51your business. Yeah.
26:52>> And give it to somebody else. And
26:54there's obstacles and hurdles to
26:56overcome with doing that, you know,
26:57mentally for yourself, but also like
26:59just very practically,
27:01>> you know, and you know, we talked a
27:02little bit about some of it like quality
27:04control and, you know, SOPs and all that
27:07stuff where uh you've got to kind of
27:09solve those, but but every phase is like
27:13you work really hard to get one thing
27:14and then almost every next phase almost
27:18across the board, the very thing you
27:21work really hard to get, the freedom,
27:23the control, the, you know, you've got
27:25to, you got to give that very thing up
27:28to get to the next level, right? And
27:30then you get to the next level and
27:31you're like, "Okay, it's not so bad. The
27:33employees are good. They've been trained
27:35now. We're rolling. We're smooth. I'm
27:38ready to expand my territories. I'm
27:40ready to add some locations or, you
27:42know, whatever the case may be. Um but
27:45but a lot of times the very thing that
27:47you've gained by adding employees which
27:49is more free time and more freedom you
27:51got to give up again so that you can
27:53scale to the next level. Right? So the
27:55it just kind of goes on and on and it
27:57requires these pivots and these changes
27:58let alone new skill sets. Uh and it it's
28:02what makes entrepreneurship
28:05difficult. It's so hard. That's why
28:07[laughter] such a I like Liz and I were
28:09just having a conversation last night.
28:10is like it's such a mind game like I
28:13mean you could call that with any
28:14business you know business owners too
28:16you know aside from entrepreneurs like
28:18you know you say entrepreneurs is
28:20obviously like you know there's the
28:22multiple aspect of like building
28:23multiple things at once and you know
28:25business owner being I'd say like a
28:27business owner is often stuck as a
28:29business owner like you're saying um
28:31control is a huge thing but you know we
28:32were just talking the other night it's
28:33like it's it's it's just wild like it's
28:36such a it's such a mental game you know
28:39like understanding And like one minute
28:41you could be like literally up here, the
28:43next minute you're like literally down
28:44here. And so it's uh but it's it's you
28:47know it's fun. There's a lot of a lot of
28:50joy and like purpose and um
28:53self-discovery and you know so I mean so
28:56many things happen at once being being
28:58in this business and being you know I'm
29:00grateful for being in a position like
29:01this to be able to to kind of craft
29:04craft where we want to take things and
29:05and and make the calls. But like you're
29:07saying, it's like it's so important to
29:09get to get people in place to to help
29:12you continue. You have you have to trust
29:14in people. Like you you have to take a
29:16chance on people just, you know. Um and
29:19I kind of think about it when when we're
29:21I would want to be taking a chance on
29:23like I would want someone to take a
29:24chance on me, right? So like I need to I
29:26need to live that live that same mantra
29:28and trust in people and if it doesn't
29:30work out, it doesn't work out. Like you
29:31know what I mean? And um and and having
29:32that like let go of control is is like
29:37um it's freeing and and scary as
29:41you know it's so scary the same.
29:43>> Yeah. Yeah, it is.
29:45>> It is. And and it's tough too. I mean
29:48you're you nailed it, right? Like it is
29:50a mind game. Uh just the roller coaster
29:53of
29:55trying to build a business, run a
29:57business is
29:58>> decisions, decisions. Yeah, it's it's
30:01crazy. I mean, it literally it's why we
30:03started, you know, I I joined some
30:05mastermind groups. Um, and I'm still a
30:07part of some mastermind groups both in
30:09the industry and out of the industry.
30:11That's why we started offering
30:13uh mastermind groups is because
30:16you know one of the things I found is
30:18that you know non entrepreneurs non-
30:22business owners don't understand what
30:25you're going through when you're like
30:27you know my wife even sometimes like you
30:30know for me like things will start going
30:32really well
30:34>> and then I get depressed for some reason
30:36like I don't know why like I don't know
30:37why and she's like why are you depressed
30:39like things are going really well you
30:40just like got new clients or you know
30:42whatever the is going on, right? They're
30:45like, "Yeah, I don't know." Like
30:47>> this other thing that's happening or you
30:49done?
30:49>> Yeah. [laughter] Or like, "Yeah, I
30:51gained it grew, but I I want it to be
30:54even bigger, right? So, I'm depressed
30:55because it's not as big as I want it to,
30:57you know, or whatever." Like, it's just
30:58a mind game, dude. It's crazy.
31:00>> That's me telling you, you mentioned
31:01this to our launch owners and not just
31:03pick up delivery or like they're about
31:04to launch pick up delivery. They have
31:05launched big up delivery. It's going
31:07nowhere. And you know like um there's
31:09there is this degree of like um
31:14you know uh like you have to um you just
31:18have to be like very very into what
31:20you're doing like to to make to make
31:22this work at the end of the day. Like
31:24>> yeah. um you you have to have kind of
31:26that um undeniable confidence that that
31:29that it's going to work out and and and
31:31yeah, knowing that those those like you
31:33you you live the life that you focus on,
31:35right? So like it's important to to
31:37continue to to take in the wins each day
31:39and understand that growth comes, you
31:41know, in many different ways. You know,
31:42I think that like taking a step back and
31:45um hiring people, people could even be
31:47like, "Oh, well, now I'm making less
31:48money." Or, you know what I mean? Or
31:49whatever it may be, but like that's a
31:51stage of growth, right? So like um just
31:53kind of taking the strides as they go
31:54has been a huge thing for us this year
31:56too. And and just like trying not to
31:58like I think a lot of people start
31:59businesses and they're like yeah I want
32:01to be making $10 million a yearund you
32:03know $1 million a year whatever it is
32:05like I want this in sales and it's like
32:07just let life come to you. I think is
32:10what I've been discovering this past,
32:11you know, year or two is like it's it's
32:13it's so easy to be like, I want this and
32:15this is the only thing that's achievable
32:17as like the gold medal or whatever, but
32:18it's like you focus so hard on getting
32:20there that you skip a lot of the steps.
32:23>> And that's been a big thing for us this
32:25year is understanding like or in this
32:27past year is understanding like, you
32:28know, we have to let it come to us. we
32:30have to, you know, make the right
32:31partnerships and and there's there's a
32:33deeper understanding to how we're going
32:35to get to where we want to get and it
32:36doesn't have to happen, you know,
32:37overnight cuz yeah, like you said, it's
32:39like it's this wild ride of like I could
32:41be doing this though, you know, I could
32:42be getting to this and it's like, well,
32:44you'll get there, right? Just let it
32:46come like, you know what I mean? Keep
32:48keep running your outs and stuff. So,
32:50yeah.
32:51>> Yeah. Well, and this this whole thing is
32:54about
32:55who we're becoming. Like you could
32:57somebody could hand you a business that
33:00makes you know $10 million a year and
33:03unless you've done the hard work of
33:05becoming the kind of person who can run
33:06a $10 million
33:08>> business like you're just you're going
33:10to fumble it
33:12>> because it it it takes
33:16>> some wisdom and it takes some experience
33:18and it takes some knowledge to be able
33:19to you know whatever. It doesn't have to
33:22be a $10 million $100,000 business, a
33:24$10,000 business. If you're starting
33:26brand new,
33:27>> you know, from scratch. You're going to
33:29run through a whole bunch of mistakes
33:30and errors and fumble your way through
33:33it. And, you know, if you're lucky, you
33:34got somebody to help you guide you
33:36through it so you can avoid some of
33:37those things and speed up the process a
33:39little. But there's no getting around
33:42having to make a bunch of bonehead
33:44decisions and missteps and losing money
33:48and you know all that stuff
33:51>> because it's part of the process of
33:52becoming who you need to be to be able
33:55to go to the next step. Uh so I mean I
33:59think that's why it's important you
34:00don't
34:00>> skip the steps that you don't
34:03>> rush too much and
34:05>> Yeah.
34:05>> Yeah. And it's like you said, there's
34:06like so many levels of inflection.
34:08There's these inflection points where
34:10like yeah, if you're skipping them,
34:11you're not really understanding like,
34:12you know, if you did play level two,
34:14like level three is integrating on what
34:16you learned in level two, right? And if
34:18you're like, so yeah, when you step into
34:19a business like that, like, yeah, you'll
34:21get burned so fast, like you don't know
34:22anything that's going on, like, you
34:24know, so
34:25>> I think that us too, like maybe we
34:27thought we could step out for a business
34:29a little earlier than we wanted to as
34:31well. Um, you know, at the point of, you
34:34know,
34:35you know, getting past 100,000 in sales
34:37or whatever. And oh, and under that
34:39first year was big for us. And um but
34:41but then like maybe it came with a
34:43little bit of of a idea that like, oh,
34:46we can step away from this for a sec and
34:48like pull off, you know, or um we can go
34:51work on this right now because again,
34:52entrepreneurs are always cooking
34:54something, right?
34:54>> Shiny object, man.
34:55>> Yeah. Exactly. Like straight, what's
34:58over there?
34:58>> Yeah.
35:00>> I got dinner like here over here
35:01someone's conversation. I was like, "We
35:02should start that business." Like, we
35:04doing it like tomorrow. Start tomorrow.
35:07>> Yeah. But so, you know, it's um that's
35:10so that's where we're at this year. Like
35:11we're we're stepping back in. We've kind
35:13of
35:14>> taken a little bit of a um you know,
35:17mind reset, I guess, and and understood
35:19that like what we need to do to kind of
35:21take this to the next level as well. And
35:23kind of got back on some of our original
35:24plans with the business. Um and and I'm
35:27excited for, you know, some new growth
35:29this year with a little more of an
35:30understanding. So again, like going back
35:32to maybe things key things people can
35:34take away from this is like
35:36not not getting to the point like I
35:38encourage you to again like plan plan
35:40for your your you know reflection points
35:44and and understand that like you you
35:46have to take time to like step out of
35:48the business as well be that CEO of the
35:50business especially if you're in that
35:52position right like you need to step out
35:55and not be so drowning inside your
35:57business because so many more decisions
35:59are made from the outside in the inside
36:01it's just it's you get so emotional and
36:04you know it's just like dayto-day it
36:05just keeps running and running and
36:06running and um so I was thankful that we
36:08were able to like take a sec and kind of
36:10figure out what's next for us. So
36:13>> yeah. Uh yeah, man. And that that white
36:17space, that clear space is huge uh for
36:20any entrepreneur. And you know, real
36:23quick going back to your other point of
36:25like the shiny object. Like one lesson,
36:27hard lesson that I've learned but have
36:30to continue to learn is that success in
36:34anything
36:36happens in all the boring repetition of
36:39just doing a good job for a really long
36:42time on one thing, right? It's like you
36:45like my I'm like squirrel, you know, to
36:49the max over here where I'm always
36:51trying and I have to find like little
36:53outlets within what I'm doing. Like uh
36:57you know, if I'm in my consulting, I'm
36:58like, you know, maybe I'm talking to
37:00somebody and they're like, "Yeah, I'm
37:01trying to figure out yada yada yada."
37:04you know, I'm like, well, I'm going to
37:06I'm going to, you know, quench my thirst
37:10for shiny object by creating a tool that
37:13will help this person do this and then
37:14maybe it'll help a bunch of other
37:15people, right? But it's within
37:17>> it's within what I'm doing.
37:19>> Uh because I am constantly like I almost
37:22bought a podcast studio not too long
37:24ago.
37:25>> I'm always looking at real estate uh and
37:29you know, and flipping. And I I mean
37:30I've got like a thousand different
37:32things that I want to do and
37:34>> but I I've got to like constantly learn
37:37and remind myself the lesson that
37:39success in anything is just doing a
37:42really good job for a long time. Yeah.
37:45>> All the boring work.
37:46>> Yeah. No, it it is about consistency and
37:49and and again like kind of that 1%
37:51better each day type of deal. Like like
37:53I listen to like I don't know if you
37:54listen to Diary of CEO but um he was
37:56talking about like you know how he
37:58focuses on growing his business and and
38:00and know like how can I be 1% better in
38:03what we're doing. So like you know
38:04they'll switch thumbnails and understand
38:05that like this thumbnail for their
38:07YouTube video gave 4% more viewership
38:10you know and kind of understanding all
38:11that stuff like you're saying it's like
38:12really locking in on on one thing. I
38:14think that that's again for
38:15entrepreneurs. I'm I'm with you through
38:17the same deal. I'm like, you know, all
38:19these different things going on at once
38:20and I'm like that sounds fun and this
38:22sounds fun. But like then you get so
38:23spread thin on like where your time
38:25goes, right? Like um and if you have
38:27that infrastructure like I'm saying to
38:29like you know people are running your
38:30business, you're just CEO level of that.
38:33Like yeah, you have more time to explore
38:35those other opportunities. But like you
38:36said, like that repetition, that
38:38consistency, it, you know, with
38:40marketing, with social, with literally
38:42building your business, with um testing
38:44your systems, like you know, all that is
38:46is what gets you super sharp and and can
38:48really make you, you know, to stand out
38:50in your industry. And I think again,
38:51like as entrepreneurs and as business
38:53owners, it's so easy for us to to be
38:55working on 10 different things at once.
38:58Um, so I encourage people like just like
39:00you saying just to kind of echo what
39:01you're saying like definitely like
39:04that's that's the biggest thing we're
39:05we're doing this year as well is just
39:07like really locking back in how we grew
39:10the business in the beginning but from a
39:13safe place now, right? Like like I'm
39:14more a more place of like okay now I
39:16know what happened in that first year
39:18but I also know how to grow 200 people
39:20in a customer database in one year. So
39:22like let's do that three years in a row
39:23now. Like you know what I mean? So,
39:25>> like, how do we how do we take what we
39:26learned and move into the next year and
39:29build off that, avoid those mistakes?
39:31And and then when you avoid those
39:33mistakes, you're like, "Oh, heck yeah."
39:35You know what I mean? Like,
39:36>> that was that was smooth. Like, I knew I
39:38saw that coming and we we did XYZ
39:41instead and you know, anything good that
39:44came from that, I'm I'm here for it.
39:46Right? So, like that stuff's really
39:47rewarding, too, on understanding that
39:49like, okay, we've had this problem, this
39:50is how we're going to fix it. and then
39:51getting through that problem, you're
39:52like, "Oh, sweet." You know what I mean?
39:55It's And then multiply that, compound
39:57that by 10 years. Yeah. You have a
39:59thriving business, right? So, I think
40:00that's
40:01>> for sure.
40:02>> Yeah. Yeah. That's exactly right. And,
40:05you know, uh making these making these
40:08like leaps or these inflection points uh
40:13is I mean, you have to be able to create
40:16some white space to be able to make the
40:18adjustments, right? like it's it's
40:20necess I remember the first time
40:22>> that I hired an admin I uh you know I
40:27felt like number one you know you talk
40:29about your ABC task my my C task for
40:32sure one of them is emails like
40:35>> yeah like all the you I get I get
40:41slammed with emails and I am the worst
40:44at responding to emails
40:46>> like at least you get a minute right
40:47like
40:47>> uh yeah Yeah. And I apologies to anybody
40:50out there who back in the day was trying
40:52to get a hold of me.
40:54>> You you can get a hold of me now because
40:57>> uh I thought I had to be the one doing
40:58all the emails and I hired an admin.
41:01>> Yeah.
41:01>> She's like, "Well, let me, you know,
41:03take at least like the first pass of
41:05your emails and if there's anything I
41:07can't answer or anything like that, then
41:08I can send it to you."
41:10Uh, and that was like a massive load off
41:13my mind, but I still had these emails
41:15that I had to go check. Even though it
41:17was like
41:19>> way less emails, like a handful of
41:21emails.
41:21>> Yeah,
41:22>> it was just like pulling teeth to even
41:24just go respond to those. So,
41:26>> what we ended up doing was we'll sit
41:28down at a meeting like once a day and
41:30she'll just say, "Hey, here this person
41:33needs to know this. What do you want me
41:34to tell and I'll just dictate
41:36>> and she'll just and for me that feels
41:39fine like for whatever reason but
41:41sitting down doing emails like dude that
41:43is like a C task for me but I would
41:46never have known that I didn't have to
41:48be the one doing all my emailing
41:51>> until I made that leap and you
41:54[clears throat] know and had that right
41:55and so uh so I think that's huge number
41:58one and we get stuck a lot of times and
42:00like we have to do everything and and we
42:02don't
42:03>> um and there's every excuse in the book
42:06of why you're the only one who can do
42:07XYZ and you're just not. Doesn't matter
42:09what it is, you're not.
42:11>> To think back, you know, like um we had
42:13a business coach that explained, you
42:15know, like um she called it the water
42:17bottle theory. So it's like, you know,
42:18when you do put those people in place
42:20like so, you know, you give them do my
42:22best to explain this and so the water
42:25bottle and you say this is the water
42:27bottle. I need you at all times to have
42:29this water bottle remain full. This is
42:31your only task, right? or you know your
42:33task is to make sure it's full. Make
42:35sure it's clean every day. I have ice in
42:37it. I'm going to give this water bottle
42:38to you. I'm stepping back. Right? You
42:41have to avoid coming back and taking
42:43back the water bottle. Right? Like
42:44that's their task. You put them in that
42:46role and and that's their duty now. And
42:48so like going back what we're saying
42:50where like finding the times to to get
42:51that help, it's like you also need to
42:53understand like when you do put that
42:54place in help and I'm guilty of trying
42:56to take the water bottle back from
42:57people too. It's like cuz as a business
42:58owner you're like that's not how I would
43:00do it. like well other people do stuff
43:02in good ways too, right? Like you can
43:04learn from people too. So again having
43:05that humility to be able to learn from
43:06someone but also like understanding like
43:08you put them in charge of that. That's
43:10their role. Let them own that role cuz
43:12when you're trying to like micromanage,
43:14you know, as we all know, anyone that's
43:16managed employees know it's like that's
43:18just a recipe for disaster, right? Like
43:21um you're not giving people space to to
43:22actually do their job, you know, cuz
43:24you're breathing down their neck or
43:25whatever. You don't want that either. So
43:27just finding finding finding the actual
43:28like space for that as well I think is
43:30is a huge win when find you know when
43:32figuring out how to hire and when to
43:33hire just make sure you're like ready to
43:35actually accept that because again
43:37especially if it's like your first hire
43:38it's hard I struggled completely with it
43:41for sure like what like you're saying
43:43just in admin role it's like
43:45>> you know you're like you're like still
43:46checking emails at first too and you
43:48know or you know so yeah it's it's it's
43:50a it's interesting for sure it's a it's
43:53a
43:55Yeah,
43:56>> it's an adjustment for sure. It's an
43:58adjustment. And the temptation can be
44:00for sure to
44:02>> to take stuff back or like I I remember
44:04like ah that's not how I would have
44:06responded to that or I you know, you
44:09know what I mean? Yeah. Yeah.
44:12Way too, right? Cuz you just will cuz
44:14you're like especially if you're like
44:16you know if it was a leap you took cuz
44:18you're like you don't really have the
44:19cash for it but like you know you need
44:21someone in that role to expand this
44:23next. That's a big thing too, right?
44:24understanding like with bringing someone
44:26in with getting help like you open up
44:29your time to expand and and and do more
44:31of your a work, right? To get more
44:33business.
44:33>> That's right.
44:34>> You know, uh you know, yeah, like like
44:36really like um I read the sales book or
44:39I'm reading the sales book. I haven't
44:41finished it yet, but um he talks about
44:42Yeah. like the the 80 80% of his like
44:46high creative work and then being giving
44:47the rest to someone else, right? It's
44:48like it's just knowing where you're best
44:51and and offload the rest. Like
44:52especially if you're growing a team like
44:54it's just Yeah. It's it's crucial for
44:56for scaling for sure.
44:58>> Yeah. Yeah. Uh dude. Yeah. Uh okay. I
45:02want to ask you about hiring here in a
45:05second, but real quick, I want to go
45:07back to shiny object syndrome because I
45:10just know that it's like a
45:12it's a common
45:15thing for especially like visionaries
45:18and you know, I don't know about you,
45:20but for me, I'm very good at coming up
45:23with ideas. I'm very good at like uh
45:28starting quickly and getting off to the
45:30races. is I'm very good at launching
45:32stuff. Uh but when it comes to
45:35maintaining and doing a consistent
45:38product for a really long time, I'm not
45:42great at that. Just like
45:44>> yeah,
45:44>> defeats me. And so I need some stimulus
45:50of the shiny the shiny object like
45:52brings life back to me. But that's in
45:55direct conflict with what I said earlier
45:57of like the key to success is just keep
46:00doing
46:01>> a good job at something for a really
46:02long period of time. And that feels like
46:04death to me. And I'm like, ah,
46:06>> does that mean that I can't be
46:09successful?
46:11>> Uh I don't know that I've necessarily
46:12answered that question for myself
46:14entirely. [laughter]
46:15Uh depends on what you mean by
46:17successful, I guess. But um but one
46:20thing that I have found, one like hack I
46:22guess that I have found and I I
46:24mentioned but I want to kind of bring it
46:25back around um is finding sort of these
46:29micro shiny objects within what I'm
46:33doing. I want to give one example of
46:35this and maybe I don't know maybe you
46:36have an example of something too. Uh but
46:39one example of this is, you know, we
46:41have a service where we go um find, you
46:45know, laundromats or spaces to build out
46:47laundromats for clients. We go out and
46:49we look for them. We help them secure,
46:52you know, the like make offers on it or
46:54secure a lease if they're going to build
46:56out or buy a property or whatever and
46:58then help them through like the due
46:59diligence or the buildout or whatever,
47:01right? So, we have this service. It's
47:02our done for you kind of concierge
47:05service. And one of these like micro
47:08shiny objects was I got super excited
47:11about like I had some frustrations in
47:13this process where I was having trouble
47:14keeping track of deals and my coaches
47:16were having trouble keeping track of
47:18deals. And so I was like, well, what if
47:20we just built out a software where we
47:23can just custom build it specifically
47:25for this? And we custom built out this
47:28software so that we could have team
47:30members upload deals to this thing, tag
47:33the clients that it it those deals are
47:35applicable to. They can say yes, we like
47:38it, no, we don't like it, or let's
47:40discuss it. That can trigger a meeting
47:42with our coaches and uh you know, we're
47:45we're off to the races. All the
47:47information is right there. Everybody
47:48can access it. And so we kind of custom
47:51built this software for me. that was
47:55like, you know, our our doing a good job
47:57for a long time kept rolling, but I was
48:00able to find the sort of like micro
48:02shiny object that stimulated that need
48:06in me, but also helped propel us forward
48:09in what we were doing.
48:10>> Yeah. And your same ecosystem, right?
48:12Yeah. No, I think that that's definitely
48:13been something that that we've talked
48:15about a lot lately, too. And and kind of
48:17like um you know, we cuz we do digital
48:19marketing and I hate that term. Um we do
48:22digital like brand building um
48:24consulting within like growing your
48:26brand online, growing your brand
48:28locally. Um so anything from like you
48:30know sometimes ends up being social
48:32media management, a lot of it's like
48:33strategy, a lot of it's you know again
48:35learned experiences that we're we're
48:37helping talk people through. Um and I
48:40think like within that you know I've
48:42realized even of yeah like what are
48:45things we can do that in something
48:47that's already generating income and gen
48:49you know it's proving itself like yeah
48:51what what's something that doesn't feel
48:52so left field from what we're doing
48:55right so like developing products within
48:57the industry or or yeah consulting
49:00within the laundry industry right so
49:02like kind of you know niching more or
49:04less like niching down but like kind of
49:06staying on track with with with what's
49:08going on and and and kind of like if you
49:10are doing that side shiny thing, it's
49:12almost like adding value to your normal
49:15thing too, right? And I think that's
49:17kind of what you're saying too, like
49:18it's building your rapport. It's
49:20building your, you know, your reviews,
49:22your your legacy, your, you know, your
49:25trust factor just of of being a mobile
49:27in the industry, right? like like I
49:29think you can get a lot out of that and
49:31like you're saying still satisfy that
49:32need for like change or creativity or
49:36you know like whatever you want to call
49:37it because I'm the same way like I can't
49:39be working on like one thing at once but
49:41I but I also understand that like
49:44there's there's so much value in in in
49:46just like locking in on something
49:47because I've seen that happen when we
49:48were able to step away from like
49:51coaching for social media we were doing
49:52back in 2023 like before we rolled into
49:56lots and and then we rolled into 2024
49:59when a lot of started really taking off.
50:01We stepped out of coaching to put it all
50:03lot as and grew that from you know 3,000
50:06a month to 12,000 a month in revenue. So
50:08it's like that that that understanding
50:11and that like seeing that in real time
50:13too like oh my god okay yeah like you
50:16can step fully into something it's it's
50:18something like you know it's so obvious
50:20sometimes too but it's like again just
50:22even if it is your only thing like
50:25understanding there's a difference
50:26between like like going all in on your
50:28business while you're working in the
50:29business and then going all in on your
50:30business while you're able to step out
50:31and actually be like okay how are we
50:33taking it from you know 10 to 20 to 50
50:35to you know whatever maybe whatever your
50:37goals are right. Um, yeah, I think
50:40that's that's a that's a big thing for
50:41sure.
50:42>> Yeah. Yeah. Okay. So, let's uh I I mean,
50:48one question for me is like, okay, so
50:49you you got to this point where you were
50:51I don't I don't know if you're burned
50:52out, but at least you needed some help.
50:54You're kind of taking a step back and
50:56you decided, hey, let's bring some
50:58people on. You decided it was the right
51:00time or maybe it was past the right
51:01time. You decided,
51:03>> you know, best time to plant a tree was
51:05back then, next best time is now kind of
51:06thing. Uh and so uh you
51:12how did you go about like finding that
51:15first hire and how did you actually hire
51:18them?
51:19>> Yeah. So um we've again I'll lead with
51:22like we've hired in the past. So like
51:23you know I have a little bit of
51:25experience both of us have some
51:26experience with trying to find what we
51:28look for in people. I think the age-old
51:31like higher attitude not for skill that
51:33holds true I think in any any industry
51:36like I think it's so important to like
51:38focus on when you're interviewing people
51:39like if anyone wants any interview you
51:42know help real quick like really
51:43focusing on like the type of person this
51:45person like the company culture again
51:48this is going to sound super cliche but
51:49like it matters so much now more than
51:51ever especially with like remote jobs
51:53and like everything you know like
51:55there's just like there's a lot of
51:56opportunities for people out there so
51:58finding the people that really care
51:59about what they're doing is is crucial.
52:01So like a lot of beginning questions we
52:03ask in our interviews are like how do
52:04you care about us? I mean, if you don't
52:06know anything about me, you're just flat
52:07on your deed. It's like, all right,
52:09well, you know, I mean, there's certain
52:11situations where maybe it doesn't matter
52:13as much, but like, you know, I think
52:14that there's a certain level of like
52:16responsibility for someone that really
52:18can look up your company on Google or,
52:21you know what I mean? And um, so kind of
52:23asking some of those priming questions
52:24as well is is is kind of an easy way to
52:26to to see if it's going to be a good
52:28fit. Like, and then and then again, like
52:30just kind of learning about this person
52:31within the hiring process. So again, we
52:33kind of have these benchmarks that we go
52:34in with hiring on how we're finding out
52:37if they're, you know, going to be just
52:39overall a person with good attitude and
52:41and understand especially with our
52:43business. Like we were, this is the
52:45first time we were hiring for a role
52:46within the business. So like I made it
52:48very transparent with everyone that we
52:50were hiring and like this is a new role
52:51for us. Like I want someone that's
52:54stepping in as well to be very like open
52:57to giving feedback like right like not
53:00to a point of causing an issue, right?
53:02But like this is this a new fine line.
53:04It's a fine line. [laughter]
53:06>> Yeah. Like you know it's a new role for
53:07us. Like I want to make sure that like
53:09our our pay structure we set out is
53:12legit. Like you know like like kind of
53:14tough questions too like not not like in
53:16the interview but like understanding
53:17like I want you to like feel involved in
53:19this business like especially being a
53:21new business and like it's it's so
53:23crucial like you you are the face of my
53:25business at the end of the day as well
53:26just as much as I am, right? So, like
53:28making sure that you're finding a good
53:29fit with those people is is is so
53:31important. And like I said, I think
53:32we've always led with like hiring for
53:34attitude and hiring personality. And I
53:36think it's done us really well on
53:37finding the right people. Um the people
53:40that we found right away were um weren't
53:44on Bay Bridge. It's it's harder to hire
53:45on the island just with the um age range
53:48of people and also just kind of, you
53:51know, the demographic of the island
53:52really at the end of the day. Um, so
53:54we've, you know, we've been able to hire
53:55for other people from different
53:56communities in in Kitap, which is really
53:58cool. Like, you know, I don't take that
54:00lightly, like, you know, someone working
54:02for us. And, you know, it's it's there's
54:04like, again, I know everyone feels that
54:06they has employees, like there's there's
54:08this level of like responsibility that
54:09comes with like having a person that you
54:11know, like that you're paying their
54:13income or whatever. And, you know, even
54:15if it's a side gig or whatever it is,
54:16it's still important to them. And it's
54:18like making sure that like it's not just
54:20again sounds lame but like I don't want
54:23this to just be like another job. I want
54:24there to be some sort of pride they're
54:26taking in in what they're doing whether
54:27or not they're working you know 5 hours
54:30a week or or you know 30 hours a week
54:33whatever it may be. Like I I think it's
54:35important to to have some sort of sense
54:38of responsibility and like pride in in
54:41what you're doing. For sure.
54:43>> Yeah. So, did you find, you know, these
54:46first employee employees? Did you I
54:49mean, were these like family friends?
54:51Were these Did you go to Indeed? Did you
54:53go to
54:54>> Yeah. Um
54:55um maybe we can get Indeed to sponsor
54:57this video? No.
54:59>> That's right.
55:00>> We did Indeed. Uh you know, always
55:02worked well for us and sponsored a job
55:04and not a lot of people. And obviously,
55:05you get a lot of people there. You know,
55:07that's another thing like if they can't
55:09if they can't even like do the basic ass
55:11of even getting an interview scheduled,
55:13like don't bother with your time, right?
55:16Like if they can't follow instructions,
55:17like it's not a great start. Um, but
55:20yeah, no, going on Indeed, we posted on
55:22Facebook. Um, you know, again, like
55:25smaller community, so we took advantage
55:26of some of those word of mouth channels
55:29as well. And yeah, we were able to find
55:31solid people like right away. Um, and a
55:34lot of people obviously apply to you.
55:35everyone's looking for a job and uh and
55:37again it's important for us that we're
55:39bringing in like really committed people
55:41though to to some degree. So yeah, use
55:43Indeed, use Facebook, found probably
55:45right away we hired
55:48um we hire like four people right away
55:50and then hired two more people and then
55:53we're able to like at one point you know
55:56I'm still at this point um I haven't
55:58folded laundry in, you know, a while.
56:01So, um, I'm very thankful for our, you
56:03know, for our team that we put together.
56:05It's worked out good. And again, like
56:07once you get to that team spot, like
56:09really like checking like I can't stress
56:13and I'm sure you know enough like just
56:14treating your employees really well too
56:16and making them feel like part of the
56:18job and part of that's why I just it's
56:20from the beginning. We want them to feel
56:21very involved in what we're building.
56:22Like if you have feedback, I want to
56:24hear it. Like if you had this service,
56:26what would you expect? And you know,
56:27like all of that stuff, right? like um
56:29we we're having these month these
56:31meetings probably every um probably
56:33should do it more but every every other
56:35month and um just kind of checking in on
56:37everyone and having open feedback and so
56:39everyone feels like you know this is a
56:40really safe place to talk about what's
56:42happening what we're seeing like
56:44customer feedback like we just able to
56:46add um tips like on orders um we're able
56:50to finally do that with sense and um so
56:52that's been cool to see like some of our
56:53customers come back and tip some of our
56:55you know drivers and and that being able
56:57to go to them too is just like that's
56:59you know it's all like it feels good. It
57:01feels good building like a meaningful
57:03business that's helping you know helping
57:05people and also helping you know employ
57:07people too. So it's it's very gratifying
57:09for sure on once you can like do it in a
57:12sustainable way like I also know that
57:15employees are just like a lot for people
57:16too you know.
57:18Yeah. And I will say I know there's a
57:20lot of like
57:23I'll call them critics of uh hiring
57:27people and you can't find good people
57:30and blah blah blah blah blah.
57:33>> Uh well I mean I'll just I'll just be
57:37the definitive opinion here and that's
57:39not true. You can't find good people.
57:41There are good people out there.
57:42>> Are they easy to find? No, not usually.
57:45Uh because good people usually have
57:48options and so you've got to find the
57:50right fit. I like what you said earlier,
57:51hiring for the attitude,
57:53>> less for the skill, especially in this.
57:55Maybe I want my
57:56>> neurosurgeon hired for the skill, not
57:58for the attitude. But uh but in laundry,
58:01>> you know, it's a it's a learnable skill
58:03fairly easily, right? So
58:06>> um
58:08>> so you know, number one, I mean, you can
58:10hire people who are good people who can
58:13help you. Is it easy? you know. Um, and
58:16I will say, you know, I've I've had I've
58:20shared a couple of like laundromat
58:23attendant stories that I've of
58:26attendance that I've had that were not
58:27good. I had one of my attendants, I
58:30rolled up and she was screaming in the
58:32face of one of the customers in front of
58:33the store one day and that was pretty
58:35much an immediate let go, right? Uh, and
58:39so, you know, but I will say that the
58:43like be as picky as you can be because
58:46the difference between a good hire and
58:51a mediocre hire, let alone a bad hire,
58:53is night and day,
58:56>> especially if you're having trouble with
58:58the concept of hiring other people.
59:00>> Yeah.
59:01>> Hire somebody good.
59:04It's just going to make your life so
59:06much better. So, it's going to take so
59:08much pressure off. And I, you know, for
59:10me, when I hired my assistant for the
59:11first time, I felt really guilty. I've
59:13shared this on here before, but I felt
59:14really guilty because I was like, "Okay,
59:17I'm really sorry, but I have probably
59:19like three weeks worth of backlog work,
59:23and it was all stuff I hated, and it was
59:26going to take me at least three weeks to
59:27do it if I just sat down and did it
59:29all."
59:30>> She literally finished all of it in half
59:32a day with a smile. And for me it was
59:35like eyeoping because I was like number
59:37one like not everybody likes the things
59:39that I like and hates the things that I
59:40hate. So find the people that like the
59:42things you need to do.
59:44>> Uh and uh not everybody
59:48you know the the the things you feel
59:51like you can only do yourself a lot of
59:53times uh other people not only can do it
59:57as good as you but a lot of times
59:58better. [laughter] make sure
1:00:02>> and that's like such a like humbling
1:00:04experience too and I think once you can
1:00:05do it like once or twice too like you
1:00:07start to understand that like like the
1:00:09people that are helping you build your
1:00:11business and they're inside your
1:00:12business they they should be better at
1:00:13that job than you and you and like that
1:00:15understanding of like it's not even
1:00:18passing the torch you know but it's like
1:00:21>> I think people often times they don't
1:00:22understand like what can come from
1:00:24putting people in that position too like
1:00:26you said like oh my god like 3 weeks of
1:00:29my schedule just opened. Do you know
1:00:30what I mean? Like like it's literally it
1:00:32can be that illuminating and and and
1:00:34that's like the ultimate like freeing
1:00:37experience as again as a as a founder,
1:00:39as an operator, as a CEO, whatever you
1:00:41are like that that ability to put people
1:00:45in those places. It's like I mean it's
1:00:47night it's it's it's next to nothing
1:00:49like but and you make a good point of
1:00:51like you know finding finding a good
1:00:53hire you know and some quick tips on
1:00:55that too like right like 10990s people
1:00:58for the first 3 months or or you know
1:01:00like uh bring him on for you know
1:01:02there's there's ways you can kind of
1:01:04like stress test as well and and um and
1:01:07you know sometimes there's a commitment
1:01:09level issue with people there too but
1:01:11you know like um like you said if if
1:01:13you're new to this you you have to
1:01:14understand that you know, you're going
1:01:17to learn from you have to be open to
1:01:19learning from people like especially
1:01:20like your people that you're putting in
1:01:22place like you know it's uh you're never
1:01:25going to get anywhere if you think you
1:01:26know you have all the right answers.
1:01:28That sounds like so easy to understand
1:01:31too, right? Like I think a lot of people
1:01:32resist that kind of that point of growth
1:01:36because it is a point of growth, right?
1:01:39>> Yeah. Yeah. Well, and unless we get too
1:01:42sort of warm and fuzzy of like put good
1:01:44people in place and treat them well and
1:01:47all that. The other kind of flip side of
1:01:49this, and this is part of what makes
1:01:51being a a boss or a business owner
1:01:53difficult is, you know, I'm of the
1:01:56opinion that as soon as you know
1:01:58somebody's not the right fit, that's the
1:02:00time to let them go. I have tried now
1:02:03now, and that's way easier said than
1:02:04done. I'll just say, especially if
1:02:05you're a good person, it's really hard
1:02:07to let somebody go. Uh but I would just
1:02:09say for my
1:02:12>> Yeah.
1:02:14Go. Yeah. That's right. Yeah. Yeah.
1:02:16Yeah. Hire somebody to fire them. Yeah.
1:02:18That's right. Uh the uh for just from my
1:02:22experience, you know, if you have one
1:02:25employee who's not pulling their weight,
1:02:28it's going to pull the rest of your team
1:02:30down and your own spirits down. If you
1:02:32have somebody who's not embodying the
1:02:35values that you want to invalue, you
1:02:38know, an extreme example is they're
1:02:39screaming at a customer in front of your
1:02:40store. Uh but there's there's less
1:02:43extreme examples of somebody complaining
1:02:45to other employees behind your back
1:02:47about you.
1:02:48>> Those things that really affects
1:02:51>> your business and your brand and the
1:02:55productivity of your employees and the
1:02:57end product and the customer experience.
1:02:59All of that is affected. So, as soon as
1:03:02you know you have an employee who's not
1:03:04the right fit, they're underproducing or
1:03:05they don't have the right attitude, you
1:03:08know, obviously, especially if it's an
1:03:09underproducing, you know, put some stuff
1:03:11in place to give them a chance to get up
1:03:13to par, but that attitude thing is
1:03:17difficult to correct. So, as soon as you
1:03:19know, you need to put some steps in
1:03:21place to start making a transition.
1:03:23>> Yeah. I mean, you don't want it to get
1:03:25too bad. I I agree for sure. Yeah.
1:03:29>> I'm curious. Yeah. I'm curious. During
1:03:31your interviews uh with potential
1:03:35employees, did you uh make them try on a
1:03:39pink neckerchief to make sure they look
1:03:41good in the brand? Is that
1:03:44>> is that part of the process?
1:03:45>> Yeah, it it should be right. Like
1:03:47>> Yeah.
1:03:47>> Yeah. Yeah. I think that the brand
1:03:50recognition that we've been able to get
1:03:51for sure has been really cool. Like, you
1:03:54know, we're we got some products that
1:03:55we're going to come out with too, some
1:03:57merch and stuff. And that's that's why
1:03:58I'm talking like the extension of the
1:04:00brand too. Like I think you made a good
1:04:01point that I want to touch on too is
1:04:03like um
1:04:06as far as like bringing in good people,
1:04:07you know, when it comes to hiring, like
1:04:09I think a lot of people just think it's
1:04:10as easy as like, okay, I have a
1:04:12business. I need employees. I'm going to
1:04:14find employees and we'll put them in
1:04:15place. And you know, and I think that
1:04:16like again your brand like being a place
1:04:18that people actually want to show up to
1:04:20and work at like um that a little bit
1:04:22that's on you too as a business owner,
1:04:24right? as an operator and understanding
1:04:26that like the image you're putting out
1:04:28and and the way you go about business
1:04:30like all of that is very um reflective
1:04:32of the type of people that are going to
1:04:34want to work for you. So again, like you
1:04:36know, um jobs are meant to turn over
1:04:39more. You get more of a, you know, I not
1:04:40going to say lower class, but like maybe
1:04:42even like a younger person, it's like
1:04:43they're built for turnover jobs, right?
1:04:45Like that there's certain places that
1:04:47are in certain areas. And I think that
1:04:49it's important to understand that like
1:04:51what you put out is what you're going to
1:04:52get back. Kind of the simplest way to
1:04:54put that. So like making sure that
1:04:56you're creating a good environment for
1:04:57people to work in and and and you have
1:05:00you know um ways for them to grow as
1:05:03people is like I always say with Liz and
1:05:05I've always said like people that work
1:05:06for us like I don't expect them to work
1:05:08for me the rest of their life right like
1:05:10I my only hope as being like a good
1:05:13leader and a good manager owner whatever
1:05:16it may be is like they leave the job a
1:05:17better person with more skills ready for
1:05:20their next opportunity in life right
1:05:21it's not about like enslaving these
1:05:23people for the next Like ideally if you
1:05:25have a great employee, you hope they
1:05:26stick around forever. But like my my
1:05:29mindset has always been like whatever
1:05:31they do do, I hope they go on to bigger
1:05:32and better things because like I'm not I
1:05:35shouldn't, you know, unless they're
1:05:36super, you know, they're older or
1:05:38whatever their career, this is like
1:05:39their exit job or whatever. But like,
1:05:40you know, for the most part, like I want
1:05:41people to to continue to grow and if if
1:05:44I'm doing the right thing, I'm creating
1:05:46a better person out of them and giving
1:05:48them any sort of, you know,
1:05:51newfound advice or discovery or, you
1:05:53know, not to sound like it's like a
1:05:55godly experience working for for
1:05:57someone, but like yeah, making sure
1:05:59they're like,
1:06:00>> you know, leaving stronger and better,
1:06:02more equipped, not like and really just
1:06:05happy that they had worked in that
1:06:07position for, you know, for that amount
1:06:09of time or whatever. So, sorry orders
1:06:11are sliding through here.
1:06:13>> Hey. All right. That's what I like to
1:06:14hear, man. Making money while on the
1:06:16podcast. That's what's about the noise.
1:06:18>> But that'd be a lesson to you guys who
1:06:21are out there that owner mats or pick
1:06:24them delivery businesses and have not
1:06:25yet come on the podcast. Listen, can
1:06:28pretty much guarantee that if you come
1:06:30on the podcast, you're gonna make money
1:06:31while you're on it. And it's a good
1:06:33we had a lot of people reach out, you
1:06:35know, heard you on Jordan's podcast and,
1:06:37you know, I think it's been cool for us
1:06:38to be able to share, you know, our
1:06:40experiences across the industry. And um,
1:06:42you know, I'd say like in general, I
1:06:44think we're probably uh a more um
1:06:48marketing forward approach than a lot of
1:06:49operators have taken. We've talked about
1:06:51that before, too. And so it's cool to
1:06:53like I'm not trying to like you know
1:06:54shake up the industry per se, but you
1:06:56know our goal definitely is to get you
1:06:58know a new look kind of in line with
1:07:00what you you know you've been trying to
1:07:01do for a long time now. You've been a
1:07:03cornerstone of kind of forward thinking
1:07:05in in this industry and um you know we
1:07:08hope to do that kind of on the on the on
1:07:09the terms of branding and understanding
1:07:11like you know the value and the trust
1:07:14that that can get you to like next
1:07:15levels in your business. For sure.
1:07:18>> Yeah. Yeah. Yeah. Uh, dude, I I mean,
1:07:21this has been good. I got a couple
1:07:23couple quick questions for you. Number
1:07:25one,
1:07:26>> uh, and and this is kind of joke
1:07:29question, but also kind of a real
1:07:30question, actually. And and I'll preface
1:07:33it by saying, you know, we've had some
1:07:34other people on the podcast who have
1:07:36started pickup and delivery businesses
1:07:38without a laundromat location, started
1:07:41from scratch that way, and have shared
1:07:44similar stories of it just being
1:07:46difficult and a grind and a lot of work
1:07:49and a big learning curve uh to actually
1:07:51grow and scale, but have ultimately done
1:07:53well. Uh,
1:07:56are you still glad that you started the
1:08:00pickup and delivery business?
1:08:03>> Yeah, I was that's a genuine question
1:08:05because I mean I know how much work it
1:08:06is you know. Sure. No, I uh absolutely
1:08:10like you know I think that that's like
1:08:11from the beginning we obviously like you
1:08:13know you always start a business you
1:08:14know if you started started a business
1:08:16in the past or whatever like you you
1:08:17understand that like a lot of things
1:08:19change within the first year of kind of
1:08:20what you had planned and then where you
1:08:22planned on taking it and then year two
1:08:24can be different and and you start to
1:08:25like you're saying settle in as you get
1:08:27the repetition. Um I am happy especially
1:08:31cuz I think the way we went about it was
1:08:33kind of like testing the market per se
1:08:35like we you know we're like okay if we
1:08:37feel like there's a need format like you
1:08:39know our goal after launch was always to
1:08:41get like a facility a bigger production
1:08:43facility where we can you know own a lot
1:08:45more of that margin. Um, but I'd say
1:08:47like I love the fact of pick up a
1:08:50delivery because it's also solving the
1:08:51issue of time, right? Like it's people
1:08:54are increasingly buying back their time,
1:08:56right? Like what we do um in in the
1:09:00delivery space specifically, even Door I
1:09:02mean Door Dash is what might butcher
1:09:05this, but I'm guessing 12 15 years old.
1:09:07Like the whole like delivery like that
1:09:10whole idea is still very new to people,
1:09:12right? So, like that's really exciting
1:09:14about this industry and where it's at.
1:09:15Like um is like
1:09:17>> it's very new. It's a new idea still as
1:09:19much as it's like you know
1:09:21>> Yeah.
1:09:22>> Some people are like I don't get it. And
1:09:23like you want to be like you don't get
1:09:25it. Like I mean I show up and I do
1:09:27laundry like you know what I mean? Like
1:09:30you know like slow down buddy like
1:09:31that's what I say to myself but like you
1:09:33know I explain it and like people like
1:09:34oh my god like that's amazing like sign
1:09:36me up blah blah blah. like it literally
1:09:38is like that for some people like
1:09:40they're like like holy crap something
1:09:41like this exists and it's like and then
1:09:44those are conversations I'm still having
1:09:46people a year and a half into business
1:09:47and I'm like that's where I'm like the
1:09:48root the ceiling is like up here you
1:09:51know what I mean on on where you could
1:09:52take this and and uh you know within
1:09:55that I think that uh yeah it's just like
1:09:58you're you're seeing it turn from
1:10:00something that was always like same with
1:10:02like you know cleaning people or these
1:10:04like you know service based things or
1:10:06they used to like you know higher luxury
1:10:08or like oh you're really well off if you
1:10:10can afford you know a cleaning person
1:10:12and and yeah and then like someone that
1:10:15comes to your house and details your car
1:10:16like all these things are becoming like
1:10:18middle class things too like people are
1:10:20buying back their time cuz they know
1:10:22that like yeah if they're going to spend
1:10:24$100 a week on laundry and they get to
1:10:26have a whole weekend away like you know
1:10:29what I mean and and and even if they're
1:10:31not in that position like the just the
1:10:32time you're getting to spend with your
1:10:33family and and work on and do stuff for
1:10:35yourself and not just not worry worry
1:10:37about something as stupid as not stupid
1:10:39as something as
1:10:41annoying to people as laundry.
1:10:43>> Yeah.
1:10:44>> It's a win-win, right?
1:10:45>> It's stupid. It's stupid. I think that's
1:10:47an okay word. Can't do that.
1:10:50>> Yeah. No, but you know, so we're seeing
1:10:52that a lot a lot more get down into that
1:10:54area to what you think like you know
1:10:57again families like I mean you just
1:10:59can't you can't put a sometimes I just
1:11:01you can't put a price on it like and and
1:11:03the feedback we so much
1:11:06>> so much in line with that right it's
1:11:07just like you know it's it's just such a
1:11:09nice service and and you know I don't
1:11:11have to think about it I put my laundry
1:11:12out and it's it's great you know and so
1:11:14like yes answering your question I'm I'm
1:11:16super happy we stick to pick up open and
1:11:17delivery um like I said we have a lot
1:11:20plans on um where we want to take this
1:11:24and and what what this can be with the
1:11:26brand that we've built and um I think
1:11:28Liz and I are you know we're like
1:11:30itching feeding like maybe we do a
1:11:32little refresh rebrand. So we'll we'll
1:11:34see what what happens kind of this year
1:11:36but um you know we'd always like to you
1:11:38know like you said I think we're really
1:11:39focused this year on on chasing chasing
1:11:42ideas within the business and not like
1:11:45multiple ideas you know and really
1:11:47really you know doubling down on
1:11:49everything. So, it's going to be it's
1:11:50going to be exciting year for sure.
1:11:52>> Yeah. Yeah. Okay. I got two more
1:11:54questions for you. Well, maybe three,
1:11:57>> but uh Okay, so question number one,
1:12:01this is actually a command, not a
1:12:03question.
1:12:04>> Give me your best piece of advice for
1:12:06somebody trying to start a pickup and
1:12:08delivery business from scratch. Either
1:12:11on their own or in their laundromat,
1:12:12doesn't matter. But just best piece of
1:12:14advice.
1:12:15>> Um just start. Like I think that I've
1:12:20worked with a we've worked with a lot of
1:12:21people lately that like
1:12:24get so caught up in like making
1:12:26everything feel like it needs to be
1:12:27perfect. Like um get get a system like
1:12:30get on sense get on you know I'm not
1:12:32going to push anyone specifically. Get
1:12:34on clean cloud like whatever like and
1:12:36just start like set up your stuff go out
1:12:39talk about your business um and and and
1:12:41really just just get more exposure. I
1:12:44think that like talking to more people,
1:12:45networking more is probably my biggest
1:12:47piece of advice on how to like initially
1:12:49get get the word out. But yeah, like
1:12:51just get started. Like so many people
1:12:53get so caught up in like, okay, I need
1:12:55to set this up and then before I take an
1:12:57order, I need to get XYZ bags and this
1:13:00and that. Like, yeah, it's good to have
1:13:01a system, especially if like you're like
1:13:02a laundromat starting with pick up and
1:13:04delivery. Like, yeah, you should have
1:13:06those systems for drop off already. So,
1:13:07like, you know, you're ahead of the game
1:13:09already, but like it again, in those
1:13:11situations, like what are you waiting
1:13:12for? like get going like you know what I
1:13:14mean like
1:13:16>> you don't need systems if you don't have
1:13:17any customers so and you work out those
1:13:19systems as you grow.
1:13:21>> Yeah. I know. So it's like just get
1:13:22started and and and hit the pavement
1:13:24run. I'm not I'm not preaching
1:13:26overworking yourself or anything like
1:13:27that, but just getting in front of as
1:13:30many people as possible right away. um
1:13:32giving people, you know, love reaching
1:13:34out to local influencers and getting
1:13:36them to like giving them some free
1:13:38laundry if they can make a video for,
1:13:39you know, like tapping into resources
1:13:41that again are organic. You can get them
1:13:43for free. You can train people like just
1:13:45like really don't limit yourself on your
1:13:47options on on how to like how to how
1:13:50it's going to happen and this and that
1:13:51and this and just just go just just get
1:13:54started, start walking like um that's
1:13:56that's the only way anything's going to
1:13:58get any momentum, right? And and again,
1:14:00just learn, understand that you're going
1:14:01to learn as you go. Like, absolutely
1:14:03learn as you go, unless like you're
1:14:04saying, unless you have people like us
1:14:07that can walk you through it, but like,
1:14:08you know, it's it's um it's all about
1:14:11action like big time.
1:14:14>> Yeah.
1:14:15>> Yeah. I would I would agree 100%. I talk
1:14:18to people every single day.
1:14:22I'm like like they they talk about what
1:14:25they want to do and I'm I'm just like
1:14:27the only thing that you're missing is
1:14:30the work. Like get started. [laughter]
1:14:32Just get going, man. Like
1:14:35>> you've been over it a 100 times. You
1:14:37>> Yeah, you're way past uh and it doesn't
1:14:40take a whole lot of I had I forget who
1:14:42it was. Somebody's on the podcast. They
1:14:44said, you know, to to avoid the analysis
1:14:49paralysis trap, they say they they give
1:14:52themselves three months to learn about
1:14:54something and they decide, is this what
1:14:55I'm going to do or is this not what I'm
1:14:56going to do? And then get going because
1:14:58you can only learn so much and you
1:15:00really I mean I can say like I can just
1:15:02say this truthfully to you.
1:15:04>> You can do all the research. You can
1:15:05listen to every single podcast. You can
1:15:07watch every video. You can read every
1:15:09blog post. You can buy the books. You
1:15:11can do all that stuff. You
1:15:13>> really don't know anything until you
1:15:14just start doing it and that's how you
1:15:16learn.
1:15:16>> Every situation's different to some
1:15:18degree, right? Like I said, you can you
1:15:20can lean on systems and and and get
1:15:22advice from people that you can skip
1:15:24years of studying and stuff, but like
1:15:26yeah, until you do it, like you don't
1:15:29know how you're going to some people
1:15:30don't even know if you're going to like
1:15:31it and and you know what I mean? Yeah,
1:15:32>> I think the big part of of this too is
1:15:34like
1:15:35>> with anything you're doing like I I
1:15:37truly do feel like you should like what
1:15:38you're doing to some extent, you know,
1:15:40like I hear like stuff to do like doing
1:15:43it's like hey
1:15:44>> try something else like if you know what
1:15:46[laughter]
1:15:47>> Yeah. Yeah. Yeah.
1:15:48>> So I don't know
1:15:49>> especially if it's a business I mean cuz
1:15:50running a business I mean we talked
1:15:52about the roller coaster the mental
1:15:53roller coaster the financial roller
1:15:55coaster like
1:15:56>> you know especially when you're running
1:15:57a business like
1:15:59>> it's just really hard. So, if you don't
1:16:01like what you're doing, you might as
1:16:02well just go get a job or start a
1:16:04different business, something. Uh, it's
1:16:06not worth it.
1:16:07>> Yeah, I agree. I agree 100%.
1:16:09>> It's not worth it. Okay. Uh, second
1:16:12question.
1:16:14>> No, it's not a question, it's a command.
1:16:16>> Bring it more. Love it. [clears throat]
1:16:18>> Give me your best piece of advice for
1:16:20somebody who has
1:16:23uh a pick a delivery or drop off and is
1:16:26trying to scale.
1:16:29Yeah,
1:16:29>> I know this is a difficult question
1:16:30because it really might depend on a
1:16:32whole bunch of stuff, but uh give me
1:16:34give me your best piece of advice at
1:16:36least just from your experience.
1:16:38>> Yeah. Um
1:16:40definitely like
1:16:42developing your systems. I think as as
1:16:45you go is important to like kind of
1:16:46document everything that's happening as
1:16:48you go and and making sure that like
1:16:50you're using that data to kind of do
1:16:52better by yourself, right? And do better
1:16:54in your business. So what I mean by that
1:16:56is um understanding like like I said
1:16:59earlier like when when you're going to
1:17:00have these these roadblocks if you will
1:17:03um within your current infrastructure
1:17:05and and and with with what you have to
1:17:08come like vehicle just again like just
1:17:10kind of knowing your inflection points
1:17:11of like okay at this point I'm going to
1:17:13need to step to this point. Um cuz I
1:17:15think like illuminating that path is
1:17:17definitely easier for you in the long
1:17:20run than than um guessing as you go.
1:17:23Like I I still think you should have a
1:17:25plan for where you're going and try to
1:17:27hit your marks. Um but like growing and
1:17:30scaling like again like if you're trying
1:17:32to scale like you need to be okay with
1:17:34knowing you're going to have to hire
1:17:35people, right? Cuz like in order to
1:17:37scale you need to sell and in order to
1:17:39sell you need to step out of your
1:17:40business for a sec, right? So like again
1:17:42I think it's a different conversation
1:17:43people having just started pick up and
1:17:45delivery with no laundrymat, no
1:17:47infrastructure like that to people that
1:17:48are like have a laundromat that's doing
1:17:50well but they want to bring up pick up
1:17:51and delivery. you know, those are kind
1:17:53of two different areas. But at the end
1:17:55of the day, like, you know, um
1:17:56especially for that laundromat, you you
1:17:58if you're having a single place, like
1:18:00there should be no reason you're not
1:18:02introducing that service as long as you
1:18:03know, especially with like sense, you
1:18:05can use Uber for driving and learning
1:18:07not to have drivers now. And again,
1:18:09there's a quality control with some of
1:18:11this stuff. and you know and
1:18:12understanding that. But I would say like
1:18:14best piece of advice to to scale fast is
1:18:17is is put put the right people in place
1:18:19like and understand that like you're
1:18:21going to have to pay to get right like
1:18:23there's there's a there's a there's an
1:18:24understanding as an entrepreneur as a
1:18:26business owner like yeah you have like
1:18:28you have to pay to get to places like
1:18:30and I have been a firm believer of like
1:18:34you know spend a dollar get a dollar one
1:18:36great like you know like we're making
1:18:37progress right like understanding like
1:18:41it's like you said in the beginning it's
1:18:42like it is kind of this like you hire
1:18:44and you're you make more money, you get
1:18:46to the point and you're going to dip for
1:18:47a sec and you kind of like, you know,
1:18:49you're just kind of like riding an
1:18:50upward wave is kind of the idea, right?
1:18:52Cuz cuz it does like the more the more
1:18:54people you get, the more supplies you
1:18:56have to get, the more you know,
1:18:58insurance and you know, all that stuff.
1:19:00It just it all kind of changes. So like
1:19:02again just having that forecasted I
1:19:04think is a lot easier to breathe dayto
1:19:05day and not seem like okay this month I
1:19:08forecasted xxx like okay but this month
1:19:11xxxxx happened it's like okay well at
1:19:13least had an idea of some of the stuff
1:19:15that was going to happen and it's not so
1:19:17much of this like monthtomonth swing
1:19:19shift of emotions and you know having an
1:19:22idea of what might come is always good
1:19:24and and yeah just again just having
1:19:25people in place like that's the only
1:19:28obviously I mean it's simple it's the
1:19:30only way to scale All right. Like you
1:19:32have to like understand that like you
1:19:34have to you have to step out of your
1:19:35business and you you're going to have to
1:19:37put people in place to get the job done.
1:19:39For sure.
1:19:40>> Yeah.
1:19:41>> Okay. I'm going to I'm going to put you
1:19:42on the spot one one time and then and
1:19:45then we can wrap this up unless you have
1:19:46anything else. Uh
1:19:49>> okay. Let's say let's say I came to you
1:19:51and I said,
1:19:54"Bo,
1:19:56my business is my pickup and delivery
1:19:59business is going to die if I can't get
1:20:0310 new customers this month."
1:20:08>> Okay.
1:20:09>> What would you advise me to do to get
1:20:13these new customers in the next 30 or 60
1:20:17days? Yeah, I'd say first move is
1:20:20calling. I mean, if it's dire
1:20:22circumstances, we'll we'll even go to
1:20:24two weeks. I'll say like tapping into
1:20:25your I I um with with any consulting we
1:20:28do, you know, we preach over and over
1:20:30like your network is your net worth type
1:20:32type situation. And I may not have ever
1:20:34even say that directly, but like just
1:20:36the idea behind like the more people you
1:20:39know, the more people you can call on in
1:20:41certain times, right? to like if you
1:20:43have people that you know again from
1:20:45from jobs or work or experiences,
1:20:49friends, family, like tap into those
1:20:52people, right? Like come support a
1:20:54brother out for for two weeks, right?
1:20:56Like give me some orders in the door. Um
1:20:58but no, like and having them tap into
1:21:00that their network, right? Like I mean
1:21:01there's referrals, there's gorilla
1:21:03marketing. Like I'm saying like I would
1:21:05again go back to the same thing like you
1:21:06need to get in front of as many people
1:21:08as you can as quickly as you can and and
1:21:10you need to start talking to people. You
1:21:12you know if there's a there's an
1:21:14inflection uh there's a difference
1:21:15between commercial and residential,
1:21:17right? Like how let's turn if you need
1:21:1910 residential customers. Let's turn
1:21:20that into three commercial customers,
1:21:22right? Like what are we doing to do
1:21:23those commercial customers? Well, we're
1:21:25calling we're following up with an
1:21:26email. or walking in places and and just
1:21:28really putting yourself out there. Um is
1:21:31is kind of the extent I would I would
1:21:33take that for sure. But yeah, I mean 10
1:21:36it's it's going to be it can be done
1:21:38like I'm I'm about to do it again. Like
1:21:40you know like I think that getting the
1:21:42way we were able to do that is getting
1:21:44in front of people putting ourselves at
1:21:46the right networking events you know
1:21:48asking relationships in kind
1:21:49sponsorships like people think you know
1:21:51to sponsor stuff you have to pay these
1:21:53ridiculous amounts of money. like no
1:21:54like if there's someone you can do their
1:21:56laundry and then you you can be a
1:21:57sponsor. There's auction, you know, you
1:21:59can be a sponsor of an auction and do a
1:22:00donation like you know I mean there's so
1:22:02many ways to like put yourself out there
1:22:04without spending a bunch of money cuz
1:22:07these people in this situation too
1:22:09probably are strapped for cash, right?
1:22:10Cuz they need all these clients, they
1:22:12need these customers. Um, but yeah, I
1:22:14would say my to boil it down without
1:22:18going on a tangent, like I would say
1:22:19like you you need to put yourself in
1:22:21front of anyone and everyone you can in
1:22:24the next two weeks, right? And you'd be
1:22:26surprised just that again consistency of
1:22:28getting out there and and putting
1:22:30yourself out there and putting your
1:22:31brand out there and and it it it'll it
1:22:33you'll get there for sure.
1:22:35>> Yeah, I love it. I mean, I think you're
1:22:37you're dead on. I always the way that I
1:22:39approach it is I do the thought exercise
1:22:41of like what if I did it would virtually
1:22:44guarantee that I would succeed, right?
1:22:45Like if I
1:22:48>> if I reached out to a thousand people in
1:22:51the next 30 days, do I think that I
1:22:53could get 1% of them
1:22:55>> to
1:22:56>> right,
1:22:57>> you know,
1:22:58>> to to do laundry, right? Like
1:23:00>> if if no, then you know what if I
1:23:02reached out to 10 thou what if I got in
1:23:03front of 10,000 people? How could I get
1:23:05in front of 10,000 people, right? Like,
1:23:07so it's it's uh I I love what you're
1:23:11saying cuz it to me most of the time
1:23:13it's just a volume thing, right? When I
1:23:16talk to, you know, consulting clients or
1:23:18somebody and they're like, "Hey, I can't
1:23:19find a laundromat for sale." And I'm
1:23:21like, "Okay, well, how many brokers have
1:23:24you called? How many direct mail letters
1:23:27have you sent?" Right. And a lot of
1:23:28times like, "Well, I just I browsed on
1:23:30BIS by sell, right?" I'm like, "Well,
1:23:32>> you and everybody else in their
1:23:33underwear at home in the couch, right?"
1:23:36Yeah. Yeah.
1:23:37>> I talk about like relationships, right?
1:23:39Like like knowing those people like you
1:23:41be like like popping up at a chamber
1:23:43event and you're like you're you're
1:23:44meeting a realtor that that literally
1:23:47sells 30 houses a month. Like you know
1:23:49like that one relationship could get you
1:23:52thousands of dollars in customers. You
1:23:53just don't know. You know what I mean?
1:23:54So like I would say like taking every
1:23:56you know I'll go back to a story that
1:23:58happened just a long time ago in a whole
1:23:59different industry. Like we were doing
1:24:00social media management or we were doing
1:24:02print advertising. We were selling
1:24:03essentially like print, you know, space
1:24:05for advertising um and just like a
1:24:08direct mailer. And uh the gentleman went
1:24:11in, we talked to him basically. He was
1:24:13like no on the spot. And then we were
1:24:15going to call him back and offer him a
1:24:17discounted rate. And he called back and
1:24:19actually bought like a year's worth of
1:24:21ads. and to like understand to like I
1:24:24guess what I'm trying to say about this
1:24:25is like you never know what's behind
1:24:26like a conversation, you know, and then
1:24:28like again like letting people come back
1:24:30to it and like like every conversation
1:24:32is worth a million dollars, you know,
1:24:34like and so like understanding like the
1:24:36more people you talk to Yeah. the deeper
1:24:37network you get like that's that's where
1:24:40like you don't even like that that's
1:24:41where you turn outbound into inbound,
1:24:43right? Like obviously the ultimate goal
1:24:45for any business is zero outbound, 100%
1:24:48inbound as far as like you know
1:24:50customers, clients, right? like but
1:24:52knowing that like those those that comes
1:24:55through like strong relationship
1:24:56building and um and it you know as a
1:24:58business owner if you're not prepared to
1:25:00build relationships like you should I I
1:25:02truly think you should think about
1:25:04something else because like that is
1:25:06every part of business is is
1:25:08relationships for sure
1:25:10>> customer that goes down to residential
1:25:11to commercial to like literally
1:25:13anything.
1:25:14>> Yeah. Yeah. Yeah. Such good advice man.
1:25:17All right, my very last question I have
1:25:19for you
1:25:20>> is uh people were vibing with this
1:25:23thing. What's the best way they can
1:25:24connect with you?
1:25:25>> Yeah, I love it. Um Lada's Laundry. L O
1:25:28T T A S laundry. Um we're on Instagram.
1:25:32Um yeah, and then we have our website.
1:25:34Go check our website out. Um you know,
1:25:36without giving too big of a call, we
1:25:37work more specifically with consulting
1:25:39as well on on branding and and kind of
1:25:41what that can do for your business.
1:25:43Um, yeah, we'd love to chat if you're,
1:25:45you know, even if you're having this
1:25:47kind of reflection point of like where
1:25:50where should I go? Like we're always
1:25:51here to chat for sure. Uh, just hit us
1:25:53up on Instagram.
1:25:54>> Yeah, that's best place to find us.
1:25:57>> Love it, man. Love it. Well, listen, I
1:25:59appreciate you taking the time
1:26:01>> uh to come back and catch us up over the
1:26:04last year. I know it's been a very
1:26:05eventful year, a lot of growing pains.
1:26:07Uh but uh listen man, it sounds like
1:26:11you've laid that foundation to really,
1:26:14you know, take take the lead to that
1:26:16next level and uh it's just all natural
1:26:19part of that growth.
1:26:21>> Yeah. 2026 they they you're the horse.
1:26:24We're ready to take
1:26:26>> running. That's right.
1:26:29>> Cool. Jordan hat again. [snorts]
1:26:32>> Yeah. Well, hey, maybe we need to do an
1:26:35update in 2027 around this time.
1:26:38>> Yearly recap.
1:26:38>> Yeah, just an annual update of,
1:26:41>> you know, until you run the whole
1:26:44country.
1:26:46[clears throat]
1:26:46>> So, yeah. Sweet, man. Appreciate it.
1:26:50>> All right, man. Appreciate it. And, uh,
1:26:51hey, you're welcome here anytime. You
1:26:53don't have to wait a year. Uh, we can
1:26:55always we can always do something fun
1:26:56together. So, appreciate it.
1:26:58>> Awesome. Awesome. Well, we'll talk soon.
1:27:00>> All right. I hope you love that episode
1:27:01with Bo. So much good stuff. Uh like I
1:27:04said, he has been learning some tough
1:27:06lessons because his business has been
1:27:08growing so much it hurts. Incredible.
1:27:12And hey, wouldn't we all like that that
1:27:14problem to solve, right? Uh but some
1:27:17really valuable lessons he's been
1:27:18learning along the way. So again, I'm
1:27:20going to say it. Pick one thing, put it
1:27:23into action. Do it today if at all
1:27:26possible. And if not today, do it this
1:27:28week for sure. and we'll see you in the
1:27:30next one for some more action that you
1:27:33can take towards your goals. All right.
1:27:36All right. Let's do it. See you.

About this transcript

This page contains the full transcript of Grow So Fast it HURTS with Beau Perra by Laundromat Resource, generated from the public captions YouTube serves with the video. The transcript has 18,529 words across 2,562 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.