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Grow Any Brand 21x Faster (Using This One Trick) — Transcript

by Sabri Suby · 5,256 words · 762 segments · language en · Watch on YouTube

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0:00Everybody's heard of Lubu, but what I
0:02bet you didn't know is this stupid
0:04little toy has generated $670 million in
0:07the last 6 months. Got to look inside
0:10me. Oh, these are all sold out.
0:11>> What if I told you that there was a
0:12formula that they use that you can steal
0:15to increase your sales 21 times faster
0:18than the competition. And in this video,
0:20I'll reveal how the world's biggest
0:21brands are using it and how to apply it
0:22to your own business to explode your
0:24sales. It's called spectacle stacking,
0:27and all the fastest growing companies
0:28are using it. It is when you engineer a
0:31product or service to have multiple
0:34[music] visual components that stack on
0:37each other to actually have that [music]
0:38wow factor to your prospect. So when
0:41they see it visually, it explains
0:43through its actions itself exactly what
0:46it does and then seeing how it actually
0:48delivers that end [music] result that
0:49you want from actually purchasing this
0:51product or service in the first place.
0:52It builds in virality [music] into your
0:55message because in your ads, in
0:57everything that you do, you use
0:59spectacle stacking, not only from an ad
1:01level down onto your landing pages and
1:03your website, and it creates a sharable
1:05moment. And as more people are spending
1:07an enormous amount of time on screens,
1:08what you want to do is have a message
1:10that is easy to disseminate and spread
1:12it out by having a visual component
1:15baked [music] into it. So, is you have
1:17something that's visually enticing, the
1:18sharability just goes up and again, you
1:21get more mind share for free. And it's
1:23exactly what I use to go from $50 to
1:25over $200 million in sales and become
1:28one of the youngest sharks on Shark
1:29Tank. And this [music] brings us to the
1:31first brand we're breaking down, Leubu.
1:33These are the creepy little Leubu dolls.
1:36They look very stupid to me, but hey,
1:39people are buying this like crazy.
1:41So, let's go around the office and see
1:43if people even know what these things
1:44are or if they can explain and [music]
1:46try to convince me why they are worth
1:48the ridiculous amount of money that they
1:49command for these things.
1:50>> You know what this is?
1:51>> No.
1:52>> Oh my god. Thank god I'm not the only
1:54one.
1:54>> What the hell is that?
1:55>> You haven't seen this all over the
1:56internet. This guy's the youngest
1:58billionaire in China. Not only is this
2:01little doll super creepy and demonic
2:03looking and it's got all these weird
2:04expressions on its face, which in itself
2:07is a spectacle, right? But they didn't
2:08stop just there. Then what they did is
2:11the blind unboxing spectacle stacking
2:13strategy where you can't go out there
2:15and just buy the color that you want.
2:16No, you must enter into the gamble of
2:19actually getting the color that you want
2:20because it's a blind box,
2:23That little moment there of you
2:25getting the package and actually opening
2:27it, that is spectacle stacking. What do
2:28you think people are going to do when
2:29they're opening it? They're going to
2:30want to film the unboxing experience.
2:33[screaming]
2:35>> Why are these things so popular?
2:37Everyone's trying to [music] get the
2:38limited edition one. some K-pop stars
2:40sported them on a handbag. Now everyone
2:42wants them.
2:42>> Why are they so popular?
2:45>> Cuz I I don't know.
2:46>> So, you've got that whole experience of
2:49unboxing it in blind and then seeing
2:51what the color is and then them showing
2:53it up to the camera and they're [music]
2:55two spectacles that stack on top of each
2:58other that has added to this whole thing
3:00becoming a cultural phenomenon. But then
3:03the other compounding effect that you
3:05also get is you've got this message that
3:07just naturally gets spread. Who do you
3:08think is going to hear about it?
3:09Celebrities. [music]
3:10And then you have celebrities sporting
3:12these things on their bag and then that
3:15completely [music]
3:15snowballs this thing and it goes
3:17completely nuclear. Which brings us to
3:20the first step. Engineer a core
3:22spectacle in your product [music] or
3:24service. You want to think about what is
3:26a visual moment that inherently makes it
3:29[music] interesting, enticing, and
3:31highly sharable. It takes a little bit
3:33more time. However, once you've done it,
3:36it does all the heavy lifting for you
3:38because you don't find yourself having
3:40to explain things to people and you've
3:42created this visual element that does
3:44all of that heavy lifting and shows
3:46people exactly [music]
3:47how your product works by actually
3:50showing them in the actual ad or on your
3:52landing page or however it is that
3:54you're going to showcase this visual
3:56spectacle. Some down and dirty ways that
3:57you can do this is by having a
3:59completely different color or some
4:01[music] kind of shocking visual or even
4:03a bold guarantee. Visually, you want to
4:06be able to look at whatever it is that
4:08you're putting out against all of the
4:10competition without reading a word of
4:12copy, without listening to any audio.
4:14And visually, you can see it's [music]
4:16completely different straight from the
4:17jump. And a great litmus test for this
4:19is just to show it to a bunch of people.
4:21Does it make them inherently want to
4:23pull out their phone and take a photo or
4:26record a video and then share it and
4:28tell other people? If it's not doing
4:29that, then you haven't hit the mark yet.
4:31Okay, so there's not many diehard Laboo
4:33fans in [music] my office. So, I decide
4:35to head out and experience the hype for
4:36myself. I can't believe me, a grown ass
4:39man is out here looking for a little
4:40doll. My daughter absolutely loves these
4:43things and hasn't stopped talking about
4:44the [music] pink lyche berry in Lab
4:46Vubu. Let's see just how hard it is to
4:48track down one of these little demonic
4:49creatures in the right color.
4:51>> How you doing? Do you sell the boooos?
4:53>> No.
4:54>> Boo.
4:54>> Damn. It looks like maybe I would find a
4:56loouing. I don't know what this is. Is
4:58it a little goat buck? It's a capy bar.
5:01>> A capy bar.
5:02>> There you go. I learn something every
5:03day. That looks like there's lubus in
5:05there.
5:06>> Do Do you guys have lubus?
5:07>> No.
5:08>> We have our always done.
5:09>> Okay. All righty. Thank you.
5:11>> Not a great start, but I am not going
5:12home without a pink Lubu in my hand. If
5:15you're enjoying this content and want
5:17more of the source to grow your
5:18business, then make sure you subscribe
5:20so you don't miss a thing. Next up is
5:22High Smile. So, according to Shopify,
5:24these guys did $300 million [music] in
5:26revenue last year. And this is a perfect
5:29example of spectacle stacking. What they
5:31have done is so brilliant because
5:33they've entered into a category that is
5:35just white [music] and green and minty
5:38and blue, things that are just very
5:40normal and average. And they have
5:42completely used spectacle stacking to
5:44disrupt the feed altogether and have
5:46something so different with their bright
5:48purple V34 serum. We have the High Smile
5:52V34 serum. If you're wondering who this
5:54handsome guy is next to me, this is my
5:56editor. He has willingly put himself in
5:58for tribute to also try this Apply
6:00two pumps. Gently polish in a circular
6:03motion for 30 seconds. Well, I have a
6:05toothbrush. What do you got? [laughter]
6:06>> My trusty old finger.
6:08>> All right, let's see this puppy. Holy
6:10You can't even see it. Look at
6:11this This is like [music]
6:13black tar. Look at this. Look at this
6:15contrast over here. Sayanara to that
6:18finger. That's going to die. All right.
6:19>> At least it won't be yellow.
6:25It doesn't taste bad.
6:31>> A few moments later.
6:36>> I've got mixed feelings about this.
6:37Again, they they market this like a
6:40miracle solution. Like you just put it
6:41on and immediately your teeth is white.
6:43But I I wouldn't say that either of our
6:45teeth are noticeably whiter after one
6:47application.
6:47>> I don't think so. No.
6:48>> But it was it was definitely a very
6:51visual stacking experience. This
6:53was wild. It looks crazy. The product
6:55doesn't taste bad, but it's just whether
6:57or not it works.
6:58>> My finger is a whole lot more purple,
6:59though.
7:00>> We've got a video here. Let's review
7:02this and see how they deploy visual
7:04stacking to sell shitloads of this
7:06[music] purple liquid. Let's find out if
7:08HIGH SMILES B34 COLOR CORRECTOR serum
7:10can brighten my yellow teeth. GIANT
7:11YELLOW DISCLOSING TABLET yellow prime 24
7:14karat gold yellow honey ice coffee. This
7:18is like some degenerate brain rot,
7:20right? But they know who they're
7:22marketing to. You got to give them that.
7:24But they're using other things as visual
7:26stacking. They're not just relying on
7:28the product. They're using all the most
7:30yellowing things [music] that could
7:31possibly stain your teeth. And then
7:33we're going to see what they do.
7:34>> Let's check the before results. apply it
7:36to half your mouth and SCRUB THE REST
7:38AWAY.
7:39>> IT WORKS SO WELL.
7:40>> As soon as you see this thing in your
7:42news feed and you say, "Oh, what's that
7:44purple stuff?" And it's dripping out of
7:45people's mouths, it immediately gets
7:48your attention. [music]
7:48And this is why these guys are going
7:50absolutely crazy with their sales. Which
7:52brings us to step number two. Identify
7:55the boring [music] default. You want to
7:57go out to your marketplace and you want
7:59to assess the terrain. You want to look
8:01at your top five competitors. You want
8:03to look at their ads, their websites.
8:05You want to buy all of their products
8:07and see exactly how it works. And the
8:10first thing that you want to do is the
8:12absolute opposite [music] of what they
8:14are all doing. Typically, when you do
8:16this and you look at all these
8:17competitors, you realize that everything
8:20just blends into one another and it
8:22becomes a big mush. When you do
8:24something that's completely opposite to
8:26them, [music] you stand out immediately.
8:28Still not a single trace of any Laboo.
8:31Up again. Strikes out. Super strikes
8:33out. has three strikes out. What are we
8:35going to do?
8:35>> But then all of a sudden, a glimmer of
8:37hope. I
8:38>> I found a What is this place? This is a
8:40freaking mall. There's no human beings
8:43inside here. However,
8:44>> we do have Lubu. What do we got here?
8:47Five tokens. Yes, please. This might be
8:49the answer. Unless this thing is
8:51completely real. We are getting a Lubu.
8:56>> Grab that thing. Thank you. Yeah, I'll
8:58take that. See, Rick,
9:00>> you know that it's rigged. They have a
9:02certain algorithm on this where
9:03it's like one in every like 30.
9:06>> This could be the one though.
9:07>> Yeah. Look at this. Here we go. Yeah.
9:08Straight up. No problems. Bang. Drop.
9:10See?
9:11>> Absolute horseshit. This is rigged.
9:14Just rigged as a labu scarcity. No labu
9:17still. Which brings us to step number
9:19three. Stacking multiple spectacles.
9:22Because having one spectacle might get
9:24someone to say, "Wow." But
9:25realistically, what you want to do is
9:27you want that message to take hold of
9:29your marketplace. Take for instance high
9:31smile. They didn't stop at just having
9:33an outrageous bright purple serum. Then
9:36what they did is they took that and they
9:38thought, okay, what can we do to make
9:40this even more visually enticing? Well,
9:43let's compare it and contrast it to
9:45bananas and to coffee and to all these
9:48other weird things that really pop off
9:50the purple and then we can show the
9:52after state of their teeth becoming
9:53white after they were brown. That in
9:55itself is like visually enticing. They
9:57use that to get revenue in the door. And
10:00then once they've got that revenue in
10:01the door, they take it and then they go
10:03and invest in influencers and they're
10:05shouting with a megaphone about this and
10:07then it just takes a life of its own and
10:09it takes off. And that's the power of
10:11when you don't stop at just one
10:13spectacle, but you stack them on top of
10:15each other to create a flywheel for
10:18verality. Think about this with the new
10:19iPhone. They went out and did the most
10:22anti-apple color that they could have
10:24ever done with their cosmic orange. But
10:26they also did not launch a black phone,
10:28[music] which is their most popular
10:30phone. In addition to not launching a
10:32black phone, their limited supply of
10:35their silver phones [music] because if
10:36they can simply sell 10% more of an
10:40outlandish color, they know that they're
10:42going to get all of this free [music]
10:44inventory in the eyeballs that are on
10:46these social media platforms to take
10:48photos of them, see the selfie photos,
10:50to see people walking around with them,
10:51and it's immediately going to signal the
10:53herd mentality to everybody else that
10:56this person has gotten the new iPhone.
10:58And then that creates the virality loop
11:00in itself [music]
11:01and then further spreads the message in
11:03this huge cultural launch that they're
11:05doing. All righty. So, we arrive on the
11:06Apple website, click into the iPhone
11:08page, everything is spectacle stacking.
11:11Not only do you arrive on the homepage
11:13and then immediately like the phone is
11:15rotating and you're seeing it in itself.
11:18It feels very cinematic. They never rely
11:20on just telling you what it does. They
11:22want to show you. A19 Pro vapor cooled
11:25for lightning fast performance,
11:27breakthrough battery life, and then what
11:28do they show? Right, they're showing the
11:30actual technology. There's this mist
11:32cloud. There's water running through it.
11:34You don't need to read the copy to
11:35understand it. They simply have a video
11:38that just shows you the motion
11:39immediately. When you're trying to
11:41explain what the iPhone does to people,
11:43like just watch this. And they just show
11:45you the quick 60-second teaser video
11:47because there's so many visual stacking
11:50that goes onto it. And these guys are
11:51masters in it. As the old adage goes, a
11:53picture tells a thousand words. What I
11:55like to say is that a video tells a
11:57million words. This is a masterass at
12:00visually stacking different elements of
12:02what it is that you're doing to make
12:04your point across and to make people
12:06want it. Now, you might be watching this
12:07and thinking, Subbury, like I don't have
12:09a product business. I'm not selling
12:11little demonic toys or toothpaste serum.
12:14So, a great way to use this if you're a
12:16service-based business is to simply take
12:19stock [music] and look at your market
12:21and have a look at how everybody in your
12:23marketplace is communicating. What does
12:25the customer see when they go online and
12:27they research? What do their website
12:29looks like? What does their ad copy look
12:31like? What are the ads that they put out
12:33to their marketplace? How do they feel?
12:35Well, that's exactly what I did and
12:37that's what led me to launch these
12:39outrageous VSSLs. I took stock at my
12:42marketplace and I had a look at what
12:43most people do. They get all
12:45professional. They turn the camera on
12:47and they deliver a talking head video
12:49sales letter. Instead, I wanted to zigg
12:52while everybody else zagged. I had small
12:55people beat me up. I walked around with
12:56baby oil on my bare chested body. I had
12:59donkeys. I was out and about in parks
13:02with wild transitions. It can even be
13:04the copy on your website. You can use
13:07copy and quirky messaging to be
13:09something that people actually talk
13:11about because it's so different. [music]
13:13Another way that you can do this is by
13:15having a bold guarantee. [music]
13:17Something that I call a godfather offer,
13:20which is an offer that is so good that
13:21your prospects simply can't refuse it.
13:24And that's exactly what I did when I
13:26started my business. I came out with a
13:27guarantee that was page one Google
13:29rankings in 90 days or I work for free.
13:32And then word got out and people started
13:33talking about, hey, have you seen this
13:34agency that actually guarantees [music]
13:36results? And I used that one spectacle
13:39stacking to go out and build the fastest
13:41growing digital agency in the whole of
13:43the country. You can either go on the ad
13:45sites, your ad copy, your brand
13:47messaging, and you can also partner that
13:49with a bold guarantee and stack them on
13:52top of each other to get your message
13:54heard. After searching through what felt
13:56like a thousand stores around the city,
13:57my luck may have finally turned and I
13:59find a store with a single Lubu left in
14:02stock. So, after hunting these things
14:05down, I have finally secured one of
14:07these freaking infamous Leubu dolls.
14:09Let's see what we've got. Oh,
14:12>> we ready?
14:12>> We're ready.
14:13>> Moment of truth. Oh, let's go. I'm not
14:15going to even look. I'm just going to
14:16whip it out. Come on. Please, just be
14:18the ly. Be the freaking liche berry. Oh
14:21my god. What do I got here? Bloody blue.
14:23What is this blue man? I can't
14:26give her this, man. I can't rock up and
14:28give her this where she has explicitly
14:30asked for the light she buried. Man, no
14:32one has this stuff.
14:33>> So, maybe that one's for you. You can
14:34hang it in your Ferrari.
14:35>> Oh my god. I'm going to use this to
14:37clean my car. I'm just going to wash my
14:39car with. That's how much I'm going to
14:40disrespect this little thing.
14:41>> I've got one last hope to get this Laboo
14:44in my hand. And I know just the place to
14:46get it. All righty. So, what about SAS?
14:48My software peeps. You didn't think I
14:50was going to leave you high and dry, did
14:51you? Never. Let's take a look at some
14:53great examples of this. First up is Cal
14:56AAI. The founder of this app is an
14:5818-year-old. These guys are doing about
15:00$34 million according to reported
15:03sources. So, what is it? It is a calorie
15:05counting app, but instead of using it
15:07like My Fitness Pal does, where you have
15:09to manually key in all of the different
15:12macros and whatnot to get your calories,
15:14you just snap a photo on your phone and
15:16it uses AI to calculate all of that
15:19stuff. That in itself is a spectacle.
15:21and they stack it one on top of each
15:23other because not only do you take a
15:25photo of the food, then it's like
15:27separating out the ingredients,
15:29calculating your macros. When you use
15:31it, it feels like magic. And that's
15:32exactly how spectacle stacking works.
15:35They then take that message and they put
15:37it on steroids by partnering with
15:39fitness influencers like Chris Bumstead
15:41that will then go out and again, he can
15:43make a very native looking video of
15:45like, check out this new app I'm using
15:46and it's really handy. I don't need to
15:48manually enter my macros anymore. I can
15:50just take a photo. It gives them a
15:51handle that an influencer can pick up,
15:53put over here, and it just takes off.
15:55And that's exactly what these guys are
15:56doing to do $34 million a year in
15:58revenue.
15:59>> All you got to do is take a picture of
16:00your food, and it tracks your calories
16:02and macros instantly.
16:03>> Everything that they're telling me now
16:05after that fact, it's just supplemental
16:07information. You understand the whole
16:08premise of it immediately in the hook.
16:10And then you've got the rest of your ad
16:12to further back up those things.
16:14>> All you got to do is put in a little bit
16:15of info about yourself and it'll create
16:17a plan just for you. And for those of
16:18you that are really extreme into
16:19tracking, Cali has a really nice barcode
16:21system and food library for even better
16:23accuracy.
16:24>> Again, just like Apple, every single
16:26feature is backed up with a visual stack
16:28of this is this is a feature. And let me
16:30just show you how it works. If they
16:32didn't have such a good interface and
16:34UI, then you would just be manually
16:35putting things through. Every single
16:37feature has those visual elements, which
16:39just makes it so much more compelling.
16:42So, we've just found some food here in
16:44the office. If we just take [music] a
16:45photo of this puppy. Oh, yep. analyzing
16:47the food. We'll notify you when it's
16:49done. All right, it's got it here.
16:50Overnight oats, 350 calories. Let's look
16:53at the macro spit. 12 g of protein, 55 g
16:57of carbs, and 8 g of fat. A health
16:59score, you got a 6 out of 10 on the
17:01health score scale. Doesn't give you
17:03anything else about it, but you can add
17:04your own ingredients. That's pretty damn
17:06good. All right, our next suspect is
17:08this Domino's pizza. I'm going to say
17:10this is 6,000 calories. Here we go.
17:13Analyzing the food. Separating out the
17:15ingredients. Good luck on that. 1,680
17:19calories. 84 g of protein. There is no
17:22way there's 84 g of protein in that. 180
17:24g of carb and 72 [music] g of oil. Yeah,
17:27this is dramatically off. Let's have a
17:29look. I'm going to go on to the Domino's
17:31website. Meatlovers pizza calories. 480
17:35calories per slice. These guys are
17:37undershooting it dramatically. 3,840
17:41calories. So, these guys are like half.
17:43They're calculating half. I was going on
17:45that, I would find it very difficult to
17:47shred. Let's try something a little bit
17:48more healthy. We've got avocado, salsa,
17:51beetroot, chicken. 210 calories. That is
17:54wrong. 4 g of protein. That is also
17:56wrong. But look, to its credit, the
17:58chicken breast is kind of hiding
17:59underneath the salsa. But again, it
18:01doesn't really do what it says it does
18:04on the box. Which brings us to step
18:06number four, which is to build
18:08distribution into the product or service
18:10itself. You want to think about how can
18:12I make my customers a walking billboard
18:15for this. Once you do the hard job of
18:18creating the spectacles, then the market
18:21does the hard work for you by [music]
18:23spreading that message out and getting
18:24you distribution. So, if you're a
18:26service-based business, what is some
18:28crazy ad that you can put out there that
18:30gets people to want to share it in the
18:32first place? Or it might not be an ad.
18:34It might be a bold offer that naturally
18:36gets people talking about you and your
18:39business. And that in itself builds in
18:41distribution into your offer. And a
18:43great question to ask is, how can my
18:46customer show off or showcase this
18:49product for me and give me built-in
18:51distribution? All righty. So, this next
18:53one, Chloe, very well might be the best
18:55example and demonstration of spectacle
18:58stacking that I've ever seen. This again
19:00is run by a bunch of young kids. They
19:01went out and raised $15 million from
19:03Andre and Horowitz in investment
19:05funding. Their launch video took over
19:08the internet because it showed firsthand
19:10exactly how the product worked. It is a
19:12screen that goes in front of a Zoom
19:15call. It goes in front of a G-hat. It
19:17basically takes over your computer. In
19:19other words, whatever you're engaging
19:20with, the AI is scanning [music] it and
19:22it's coming up with multiple different
19:24branches that you can go down to give
19:26you the answers of what it's seeing in
19:28front of them. And then their buy line
19:29is just cheat on anything. And so these
19:32guys have taken a product that is so
19:34interesting and it has virality baked in
19:37and they are just turning the knob up on
19:40the verality dial. Even the way that
19:41these guys launched, the founder used
19:44this technology to cheat his way into
19:47university and then they use that as the
19:49spectacle and they're layering multiple
19:51of these points in there and that's why
19:52this thing is just going completely nuts
19:54right now. So let's watch this thing.
19:56>> So uh how old did you say you were?
19:58>> Um I'm 30. 30 years old. Your profile
20:00says you worked at Banazmazon.
20:03>> Uh yeah. Yeah. I've been there for the
20:04uh past 8 years doing um like senior
20:07software engineering. So, you know, like
20:09coding
20:10>> really.
20:10>> All of the different features in this,
20:12they're being showcased in real time
20:15[music] during this conversation. It's
20:16obviously a contraversial topic to go
20:19into of like lying while you're out on a
20:21first date, but it's perfect. All right,
20:23let's take this software for a spin and
20:24actually see what it's like. So, I have
20:26teed up the director of Brain Rot at my
20:29company. He's going to be peppering me
20:31with some very specific questions to see
20:33if Chloe can come up with the answers on
20:34the fly. How are we doing, director of
20:36Brain Rot?
20:36>> Yo, you got some questions for me?
20:38>> I do. I worked hard on these questions.
20:40>> All right, shoot.
20:41>> What was the very first YouTube video
20:43ever uploaded?
20:44>> Wait, this thing's breaking. Um, what
20:46was the very first Okay, so I'm just
20:48getting used to. So, it says, "What was
20:50the very first YouTube video ever?" I
20:52can click on this. The very first
20:53YouTube video was called Me at the Zoo
20:56and was uploaded by George Kim on April
20:5923rd, 2005. Like, these are rookie
21:01questions, man. I'm I told you I know
21:03everything in the world. So, hit me with
21:04your hard and hairy questions.
21:06>> What was the first product ever scanned
21:08with a barcode?
21:11>> The first product ever scanned on a
21:13barcode was a pack of Wrigley's Juicy
21:16Fruit on the 26th, right, of 1974. I'm
21:19like the elephant. I remember every
21:21single fact that there is. What else you
21:23got? Turn up the heat.
21:24>> What Pokémon is number 428? Cuz I know
21:28how much you love Pokémon.
21:29>> This is easy. Easy rookie numbers. This
21:30is low pony.
21:31>> Yeah, that's that is correct.
21:32>> All right. So, clearly I have the
21:34advantage. It literally sits over your
21:37face right now. So, I'm not looking to
21:38the side or anything while we've still
21:40got eye contact and I can see exactly
21:41what's going on. There you go. So,
21:43that's it. Look, it's very very visual.
21:45I think that literally once you see it
21:48for 1 second, you immediately know what
21:50it's doing. This might be the future of
21:51AI because you're not actually having to
21:52put in prompts. It's just monitoring
21:54what it is that you're doing and it's
21:56trying to be intuitive to where the next
21:58thing is and it feels much more
21:59immersive. Since hunting around in
22:01stores was an absolute fail, I decided
22:03to try my luck in one of the darkest and
22:05sediest corners in the whole of the
22:07internet, Facebook Marketplace. A lot of
22:09these dolls are either fake, opened, or
22:11used. But the internet gods are on my
22:13side because I stumble upon one that's
22:15unopened. I immediately harass a seller
22:17[music] to check if it's still
22:18available. Let's just hope that it's not
22:20a scam. All righty. So, the fifth and
22:22final step is to test and amplify. So,
22:25once you've sat down and you thought
22:26about, okay, cool. I think this is a
22:28good spectacle. [music]
22:29Let me stack this on top of another one.
22:31Then you want to start testing this
22:32stuff and seeing what kind of cut
22:34through that you do. It might be sharing
22:36it on your socials organically and
22:38seeing does this get more re-shares? Are
22:40more people commenting and liking on
22:42this post? You might run a small event.
22:44It might be at a market, whatever. It
22:46needs to be a controlled environment
22:48where you're not just going out to
22:50absolutely everyone and cranking the
22:52dial up to 10. Once you do this and you
22:54test a few different things, you will
22:56start to see what is resonating and what
22:58isn't. And once you found the right one,
23:00you will know it. And the way that
23:02you'll know it is it will feel like it's
23:04marketing itself and people are
23:06naturally going out and talking about it
23:08and sharing it and taking photos or
23:10videos and there's a little bit of
23:11chatter around your product or service.
23:13That is a clear indicator that you've
23:16got a good spectacle on your hand. And
23:18this is exactly what I had in mind when
23:20I built my own copywriting AI software
23:22comp. I thought, okay, this is how a
23:24landing page visually works. These are
23:26all the components. Let me have the
23:28output fill out [music] exactly these
23:30components in real time. That in itself
23:33creates these sharable moments where
23:35people like you have to see this. This
23:36is ridiculous. This thing creates a
23:38whole landing page in like 7 seconds.
23:41And it's like someone has taken over
23:42your computer and they're writing you
23:44high converting compelling copy right in
23:47front of your eyes. Check this out. So,
23:49we literally click a button to create a
23:51landing page rather than them just
23:53waiting around and then only once the
23:55landing page is ready do they get to
23:57view it. No, check this out. It's
23:59writing it in real time. And this is a
24:01wow factor because when somebody goes in
24:03here, they put all their information in,
24:05they click generate, it's like they have
24:07the best copywriter in the world taking
24:10over their screen and writing them a
24:12landing page right in front of their
24:14eyes with all the different sections.
24:15they can visually see how this would
24:17look on a long- form landing page and
24:19that in itself makes it sharable. That's
24:22why so many people are sharing this
24:23thing online because it's like they're
24:25sitting down watching someone, the AI,
24:27write them a landing page right in front
24:29of their eyes. If you're interested in
24:30taking this little bad boy for a spin,
24:32there is a link in the description. The
24:33labubu grey marker dealer replied and
24:35says that it's still available. So, I
24:37sent out my editor as tribute to secure
24:39the goods. Boom. Package acquired.
24:42Fingers crossed it's the pink lie berry
24:44because I don't know what I'm going to
24:45do if it's not.
24:46>> Here we go again. The Laboo roulette.
24:48Here we go. Moment of truth.
24:54Are you joking? That is ridiculous. We
24:57secured it. Finally got this little
24:59thing. The ly berry baby. She's going to
25:01love this. I can't believe that this
25:03stupid little doll got me whipped up
25:05into so much of her friends. I can see
25:07why they've sold [music] 670 million of
25:09these things. It's the last time I even
25:11want to talk about levers ever again.
25:13And if you liked this video, you are
25:14going to absolutely love this one that I
25:17did on hero mechanisms. Like, subscribe,
25:19and I'll see you in the next one.

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