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Ground News and the War on Reality — Transcript

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  1. 0:00[music]
  2. 0:06Hi. Do you have a problem with getting
  3. 0:08your news from only one side of the
  4. 0:10political spectrum? Are you being fed a
  5. 0:12never-ending doom scroll of media that
  6. 0:14only serves to reinforce your existing
  7. 0:16biases and may even push you into more
  8. 0:18extreme views? Well, have I got a
  9. 0:21solution for you. That's right. It's my
  10. 0:24sponsor. Not actually my sponsor. Ground
  11. 0:27News. Ground News will show you news
  12. 0:30stories like you've never seen them
  13. 0:31before. The same story presented from
  14. 0:33multiple news sources at once,
  15. 0:35conveniently categorized by political
  16. 0:37bias, as well as showing you news
  17. 0:39stories that might be getting covered by
  18. 0:40news organizations of one political
  19. 0:42leaning but not another to help you get
  20. 0:44out of your filter bubble. Sounds great,
  21. 0:46right?
  22. 0:48Right. Chapter one. So, what's the
  23. 0:52problem with ground news anyway?
  24. 0:54There's this video by Ben Jordan about
  25. 0:57how capitalism is dying. Something I was
  26. 0:59researching for a certain other episode,
  27. 1:02and his video is pretty good. However,
  28. 1:04there was one part that made me do a
  29. 1:06double take. At one point in the video,
  30. 1:08he says there's a problem that every
  31. 1:10piece of news that the average voter
  32. 1:12sees is manipulated by a third party
  33. 1:14aggregator.
  34. 1:15>> Yeah, true. But then at the very end of
  35. 1:18the video, he turns around and says, "I
  36. 1:20suppose you want some advice on how to
  37. 1:22educate yourself about current events
  38. 1:24when an exceeding amount of news
  39. 1:26organizations are owned by billionaires
  40. 1:28and sometimes even governments." Well,
  41. 1:31Ground News, come here, I'll show you.
  42. 1:33And I'm like, wait a minute. Now, you
  43. 1:37might have heard of Ground News because
  44. 1:38they've been buying ads on popular
  45. 1:40YouTube channels faster than Raycons and
  46. 1:42Rage Shadow Legends. But Ground News is
  47. 1:44also a corporate news aggregator.
  48. 1:46serving up stories via an opaque
  49. 1:48algorithm. Right? And it's not only
  50. 1:50that, but it's a news aggregator whose
  51. 1:52chief feature is that it classifies the
  52. 1:54entirety of news output along a simple
  53. 1:56one-dimensional left-right political
  54. 1:58axis.
  55. 2:00Now, Benon Jordan says that ground news
  56. 2:03is independently owned and funded by
  57. 2:04subscribers, but this is at best a
  58. 2:07half-truth. According to their own
  59. 2:09website, in addition to subscribers,
  60. 2:11Ground News is funded by an unidentified
  61. 2:13handful of missionaligned independent
  62. 2:15investors. And if you look in Pitchbook,
  63. 2:18you'll find a number of venture capital
  64. 2:20firms in the mix, including Tech Stars,
  65. 2:22which was also one of the early
  66. 2:23investors in Uber. But even if we accept
  67. 2:26ground news independence at face value,
  68. 2:29how do they even determine the political
  69. 2:31bias of a news organization? According
  70. 2:33to them, it's based on the work of three
  71. 2:35other independent organizations. All
  72. 2:37Sides, Alfantis Media, and Media Bias
  73. 2:40Fact Check. I could deep dive into these
  74. 2:42three orgs, the opaque nature of those
  75. 2:44involved in creating their ratings, and
  76. 2:46none of them actually tell you the names
  77. 2:48of the people doing the ratings or what
  78. 2:50their credentials are, and the fact that
  79. 2:52they're all like Ground News itself,
  80. 2:54for-profit businesses. But I think it's
  81. 2:56more telling to look at the results of
  82. 2:58their work as represented by Ground
  83. 3:00News. One could of course take issue
  84. 3:02with Ground News identifying the New
  85. 3:04York Times as a publication that leans
  86. 3:06left, considering the many efforts it's
  87. 3:09made under Nepoaby owner AG.
  88. 3:10Saltzberger's ideals of neutrality and
  89. 3:12objectivity to buck that perception by
  90. 3:15hiring openly anti-woke journalists,
  91. 3:18giving voice to right-wing columnists,
  92. 3:20not to mention the famous 2020 editorial
  93. 3:22by Republican Senator Tom Cotton to send
  94. 3:25in the troops to put down the George
  95. 3:27Floyd protests and causing longtime
  96. 3:29liberal economist and Nobel Prize winner
  97. 3:31Paul Krugman to quit through editing
  98. 3:34that he said toned down his voice and
  99. 3:36forced false equivalences on him. But a
  100. 3:38more concerning case, I think, is the
  101. 3:40Wall Street Journal, a publication owned
  102. 3:42by Rupert Murdoch's News Corporation,
  103. 3:44which also owns Fox News, and which
  104. 3:46Ground News tells us is politically in
  105. 3:48the center, but which, as far as I can
  106. 3:51tell, has never had an opinion piece to
  107. 3:52the left of Federico Franco. As I wrote
  108. 3:55this, the Wall Street Journal opinion
  109. 3:56pages had such absolute center takes as
  110. 3:59Mamani's Socialist Supermarket may put
  111. 4:01little grocerers out of business,
  112. 4:03despite the fact that they're
  113. 4:04specifically aimed at food deserts. a
  114. 4:06piece called the justices are finally
  115. 4:08colorblind celebrating the destruction
  116. 4:10of the civil rights act by the Supreme
  117. 4:12Court and Obama's legacy is the Trump
  118. 4:15presidency with the lead line his
  119. 4:18foreign policy was one of retrenchment
  120. 4:20and his signature health insurance law
  121. 4:22made things worse. Does them implicitly
  122. 4:26criticizing Trump by blaming him on
  123. 4:28Obama make the Wall Street Journal
  124. 4:30centrist? What kind of a bad joke is
  125. 4:32this exactly? Or consider The Economist,
  126. 4:35another publication marked as center by
  127. 4:38ground news and which for example
  128. 4:40recently had a cover story about how
  129. 4:41best to fight Gen Z socialism, which it
  130. 4:44portrayed as a me first doctrine and a
  131. 4:46threat to prosperity. or Forbes
  132. 4:49magazine, which literally has a
  133. 4:51billionaire section and whose articles
  134. 4:53include such nuance takes as one in June
  135. 4:56by the magazine's billionaire founder
  136. 4:58about how California's wealth tax is
  137. 5:00quote part of a tyrannical scheme for
  138. 5:02global economic control by people who
  139. 5:06don't understand that economic growth is
  140. 5:08limitless. Something I debunked in
  141. 5:10another video. That's definitely center
  142. 5:12according to ground news. What do you
  143. 5:15think center is supposed to mean here
  144. 5:16exactly? and who benefits from defining
  145. 5:19it this way. And while there's long been
  146. 5:20a distinction between the news and
  147. 5:22opinion sections of newspapers and even
  148. 5:24news related television programs, this
  149. 5:27isn't a distinction that ground news
  150. 5:28makes. And while the writers and
  151. 5:30newscasters of the two sections might be
  152. 5:32kept separate, they're still under the
  153. 5:34same upper management and editorial
  154. 5:36policies. The Wall Street Journal
  155. 5:38leading a story about ICE traffic stops
  156. 5:40with quotes from Trump about their
  157. 5:42importance is a more subtle form of
  158. 5:44conservative bias than an opinion piece
  159. 5:46attacking ICE protesters in New Jersey.
  160. 5:49But both go out under the same editorial
  161. 5:51opices.
  162. 5:52In fact, it sure seems like the Times
  163. 5:55feels compelled to respond to constant
  164. 5:57allegations of liberalism by
  165. 5:59self-consciously giving voice to the
  166. 6:01right, while papers like the Wall Street
  167. 6:03Journal don't bother with any such thing
  168. 6:05for the left, which creates a media
  169. 6:07environment designed to lurch steadily
  170. 6:09rightward. It's worth noting that the
  171. 6:12notion that mainstream news
  172. 6:13organizations like the Times, ABC News,
  173. 6:15or CNN are liberal media was once highly
  174. 6:19controversial. In the 90s, for example,
  175. 6:21longtime ABC news anchor Sam Donaldson
  176. 6:24remarked, "People on the right say we're
  177. 6:26too liberal, and people on the left say
  178. 6:27we're in league with the status quo,
  179. 6:29which means we're right where we should
  180. 6:31be, right in the middle." At that time,
  181. 6:34the idea that mainstream news was
  182. 6:35liberal was an accusation from the
  183. 6:37right. But that didn't mean it was
  184. 6:38accepted by the public at large, much
  185. 6:41less the newscasters themselves. Indeed,
  186. 6:43the nonpartisan nature of the news was
  187. 6:46not only believed in by those reporting
  188. 6:48it, but was and remains something
  189. 6:50actively enforced by mainstream news
  190. 6:52outlets and journalism schools. Even
  191. 6:54opinion writers, who are obviously
  192. 6:56permitted to have political opinions,
  193. 6:58are not supposed to have political
  194. 6:59affiliations or be political activists.
  195. 7:02Consider that in 2017, journalist Lewis
  196. 7:05Raven Wallace was fired from his job on
  197. 7:08the American public media radio show
  198. 7:10Marketplace because of a post on his
  199. 7:12private blog avering that objectivity in
  200. 7:14journalism was dead. While firing him,
  201. 7:17his boss, veteran journalist Deborah
  202. 7:19Clark, told him a story about how she'd
  203. 7:21been scolded by a journalism professor
  204. 7:23at university for protesting apartheid
  205. 7:26in South Africa. A journalist should be
  206. 7:28so dedicated to appearing unbiased that
  207. 7:31they can't even be seen protesting
  208. 7:33something as horrific as apartheid.
  209. 7:35Which isn't to say that mainstream media
  210. 7:37actually is or was unbiased and neutral.
  211. 7:40As I'll explore, there's all sorts of
  212. 7:41ways bias appears in news reports. But
  213. 7:44this stance of ostensible neutrality has
  214. 7:47long been used as a lever by a
  215. 7:48conservative media that seeks to portray
  216. 7:50anything to the left of far-right
  217. 7:52reaction as liberal and then to frame
  218. 7:55media bias strictly in terms of a simple
  219. 7:57left-right political axis such that the
  220. 8:00neutral mainstream is forced to present
  221. 8:02both reality and far-right reaction in
  222. 8:05terms of equal weight with facts
  223. 8:07themselves becoming mere ammunition in
  224. 8:10an ongoing culture war. And this once
  225. 8:12contentious framing gets presented as
  226. 8:14established fact by ground news or worse
  227. 8:18served up by AI as fact based on
  228. 8:20information scraped from ground news or
  229. 8:22its sources to a credulous public.
  230. 8:26This rot begins, however, not with
  231. 8:28ground news or even with the well-funded
  232. 8:30right-wing assault on the mainstream
  233. 8:31media, but rather with the whole notion
  234. 8:33of journalistic independence itself, and
  235. 8:36particularly with the redoubling of open
  236. 8:38efforts by the Epstein class to gobble
  237. 8:40up media for its own purposes. It's
  238. 8:42worth taking a look at how we got here
  239. 8:44and what this all actually means. And I
  240. 8:47promise by the end, I'll give you a
  241. 8:49better way to understand bias in media
  242. 8:51and where I think you should get your
  243. 8:52news. But first, I'll take a moment to
  244. 8:55tell you about my actual sponsor, my
  245. 8:57Patreon, at patreon.com/ericrosenfield,
  246. 9:01where you can get early adree episodes,
  247. 9:03exclusive author's notes, and more for
  248. 9:05only $1. And please do consider
  249. 9:08supporting me because I'm definitely not
  250. 9:09getting that sweet ground news money
  251. 9:11now. Also, I now have a public Discord
  252. 9:14server you can check out. Link in the
  253. 9:15description. And don't forget to like
  254. 9:17and subscribe. Chapter 2, the birth of
  255. 9:20the news.
  256. 9:22Broad sheets of various kinds go back
  257. 9:24essentially to the beginning of the
  258. 9:25printing press. But it was in the United
  259. 9:27States in the 1830s that a number of
  260. 9:30things collided to create what we would
  261. 9:32commonly recognize today as the news.
  262. 9:35Newspapers existed before this point.
  263. 9:37True, but they'd essentially fallen into
  264. 9:39two categories. Businessman's journals
  265. 9:42carrying things like what ships had come
  266. 9:43and gone from a given city, stock
  267. 9:46prices, sales and availability of
  268. 9:48various assets, and so on with little in
  269. 9:50the way of major current events that
  270. 9:52weren't directly related to business or
  271. 9:55papers published by political parties or
  272. 9:57political candidates to explicitly
  273. 9:59advance their views and agenda,
  274. 10:01essentially acting as a form of
  275. 10:02propaganda. And these papers were
  276. 10:05relatively expensive at 6 cents each,
  277. 10:07reflecting the fact that they primarily
  278. 10:09targeted an educated elite audience.
  279. 10:12Indeed, at the creation of the United
  280. 10:13States, only white male property owners
  281. 10:15could vote. So, there wasn't really a
  282. 10:17point in aiming political content at
  283. 10:19people who didn't have much money.
  284. 10:21However, with the beginnings of
  285. 10:23industrialism and the commercial boom in
  286. 10:25the US following the end of the War of
  287. 10:271812, there emerged a new urban
  288. 10:29population, and with them a new populism
  289. 10:32that kicked against the elite order of
  290. 10:34the day and expanded voting rights to
  291. 10:36non-propyowning white men. Into this
  292. 10:38environment was birthed the penny press,
  293. 10:41cheap papers that overtly targeted the
  294. 10:43working class. Funded primarily by
  295. 10:46advertising rather than political
  296. 10:48parties, these papers often proudly
  297. 10:50proclaimed their political independence
  298. 10:52and nonpartisanship.
  299. 10:54In practice, this didn't mean the facts
  300. 10:56first objectivism that would come later.
  301. 10:59News stories in these papers were often
  302. 11:00highly sensationalized and the authors
  303. 11:03happy to interject personal opinions. It
  304. 11:06only meant they weren't beholden to
  305. 11:08particular parties. And indeed, this
  306. 11:10independence allowed them to publish
  307. 11:11things that never would have been
  308. 11:13permitted by the party presses at the
  309. 11:15time. African-Americans, for example,
  310. 11:17could start their own papers and speak
  311. 11:19for themselves, as physician Martin
  312. 11:21Delaney and former slave turned or
  313. 11:23journalist Frederick Douglas did with
  314. 11:25their paper, The North Star, beginning
  315. 11:27in 1847.
  316. 11:29It was there Douglas published his
  317. 11:30famous Fifth of July speech in which he
  318. 11:33wrote, "What to the American slave is
  319. 11:35your fourth of July? I answer, a day
  320. 11:37that reveals to him more than all other
  321. 11:39days in the year the gross injustice and
  322. 11:42cruelty to which he is the constant
  323. 11:43victim. There is not a nation on earth
  324. 11:46guilty of practices more shocking and
  325. 11:47bloody than are the people of these
  326. 11:49United States at this very hour. Because
  327. 11:52of its independence, the penny press
  328. 11:54could say things no major political
  329. 11:56party of the time would have dared, with
  330. 11:58voices no political party at the time
  331. 12:00would have empowered. Likewise, between
  332. 12:031852 and 1862, articles by Karl Marx
  333. 12:06himself were regularly published in the
  334. 12:09New York Tribune, including his
  335. 12:10extensive thoughts on the American Civil
  336. 12:12War as it began, in which he ridiculed
  337. 12:15the Confederate cause as a fight for the
  338. 12:16liberty of enslaving other people, and
  339. 12:19while supporting the North also
  340. 12:20portrayed it as fundamentally a struggle
  341. 12:22between rival social systems. Thus,
  342. 12:25while the Tribune at the time prided
  343. 12:27itself on its independence and
  344. 12:28nonpartisanship, that didn't mean it had
  345. 12:31any pretense of neutrality. The notion
  346. 12:33that the news should not only be
  347. 12:35independent, but neutral or balanced,
  348. 12:37developed slowly, aided, ironically, by
  349. 12:39the rise of the ultra sensationalist
  350. 12:41yellow journalism of the New York World
  351. 12:43and the New York Herald in the late 19th
  352. 12:46century, which caused the remaining
  353. 12:48papers to try and further define
  354. 12:49themselves, in contrast, as impartially
  355. 12:51reporting the facts. It was also in this
  356. 12:54period that the separation of the news
  357. 12:56and opinion sections of newspapers began
  358. 12:59as well as the creation of the so-called
  359. 13:01inverted pyramid structure of news
  360. 13:03stories where instead of reporting
  361. 13:05events in chronological order, facts
  362. 13:07would be stated in the order of
  363. 13:08importance so that the reader could
  364. 13:10grasp the critical things right away.
  365. 13:13This inverted pyramid though
  366. 13:15inadvertently gave the journalist more
  367. 13:17opportunity to effectively bias the
  368. 13:19story than the chronological versions of
  369. 13:22events that come before because the
  370. 13:23journalist has to decide which facts are
  371. 13:26the most important and can emit facts
  372. 13:28without disrupting the narrative flow.
  373. 13:30Further, the appearance of objectivity
  374. 13:32can help portray false narratives as
  375. 13:34factual, particularly when the
  376. 13:36journalist accepts reports from those in
  377. 13:38authority at face value. Perhaps no
  378. 13:40better example of this is the case of
  379. 13:42how the endless lynching of
  380. 13:43African-Americans in the American South
  381. 13:46was reported by the mainstream press in
  382. 13:47the late 19th and early 20th centuries.
  383. 13:50White southerners and their police of
  384. 13:52course reported to journalists that
  385. 13:53these lynchings were a response to the
  386. 13:55supposed beastlike urges of black
  387. 13:57people, particularly black men who are
  388. 14:00most frequently accused of raping white
  389. 14:01women. And the newspapers duly reported
  390. 14:04them as such. the events perhaps
  391. 14:06lamentable lapses in the law but ones
  392. 14:08that were ultimately the fault of the
  393. 14:10victims and the just the facts tone of
  394. 14:12the papers helped to reinforce the sense
  395. 14:14of dispassionate truthfulness. In 1892,
  396. 14:18three African-American men were murdered
  397. 14:20in Memphis, Tennessee, which the New
  398. 14:21York Times reported per the murderer's
  399. 14:24claims as retribution for the men
  400. 14:26shooting four sheriff's deputies.
  401. 14:28African-American journalist Ida B.
  402. 14:31Wells, who had been born into slavery
  403. 14:33during the Civil War, had been friends
  404. 14:35with the murder victims, and she knew
  405. 14:36what had actually happened. As she
  406. 14:38reported in her paper, The Free Speech,
  407. 14:41what the three men had actually been
  408. 14:43guilty of was opening up a grocery store
  409. 14:45that competed with a white-owned store
  410. 14:47in a predominantly black area. Whites
  411. 14:50had fired into the store, and the men
  412. 14:51working there had fired back, wounding
  413. 14:53three, the supposed deputies of the
  414. 14:56Times report. Following this incident,
  415. 14:59more than a hundred African-American men
  416. 15:01were rounded up and arrested, and the
  417. 15:03three victims had been taken from their
  418. 15:04cells by a mob and lynched. Their
  419. 15:07grocery store, meanwhile, was looted and
  420. 15:09destroyed. And as Wells investigated
  421. 15:11more lynchings, she discovered time and
  422. 15:13again that the accusations against those
  423. 15:15lynched had no merit. Charges of rape
  424. 15:18were often made after the lynchings had
  425. 15:20become public. And when there had
  426. 15:22actually been relations between black
  427. 15:24men and white women, they were
  428. 15:26inevitably consensual. The lynchings, in
  429. 15:28other words, had nothing to do with the
  430. 15:30misbehavior of African-Americans and
  431. 15:32everything to do with African-Americans
  432. 15:34threatening white power and white
  433. 15:36supremacy.
  434. 15:37As a result of such investigations, the
  435. 15:40offices of the free speech were
  436. 15:41destroyed and Wells and the other
  437. 15:43editors were driven out of Memphis. And
  438. 15:45how did the Times, safely sconced in the
  439. 15:48supposedly more enlightened north,
  440. 15:49respond to these revelations? and to
  441. 15:51Wells work. In an editorial in 1894, the
  442. 15:55paper appined that rape was quote a
  443. 15:57crime to which Negroes are particularly
  444. 15:59prone and suggested that the solution to
  445. 16:02lynching should be to make rape a
  446. 16:03capital offense again and speed up the
  447. 16:06judicial process to make lynching less
  448. 16:07appealing. As for Wells, she was termed
  449. 16:11a slanderous and nasty-minded mulatess
  450. 16:14who does not scruple to represent the
  451. 16:16victims of black brutes in the South as
  452. 16:18willing victims. Thus, it's clear that
  453. 16:21just reporting the so-called facts does
  454. 16:23not actually mean reporting truth and
  455. 16:26indeed can often obscure it. But it's
  456. 16:28also important to note that framing this
  457. 16:30bias in terms of a left-right political
  458. 16:32spectrum doesn't actually tell you
  459. 16:34anything about its factuality. Indeed,
  460. 16:36the idea that African-American men were
  461. 16:38more prone to rape than white men was
  462. 16:41something that had been so inculcated at
  463. 16:43this point that even Frederick Douglas
  464. 16:45admitted to Wells that until he read her
  465. 16:47reporting, he too had been troubled by
  466. 16:50the quote lasciviousness of negroes.
  467. 16:52This wasn't about people of one
  468. 16:54political faction having different
  469. 16:55interpretations of events than another.
  470. 16:58This was about those in power using that
  471. 17:00power to spread lies that helped them
  472. 17:03maintain that power. And it was also
  473. 17:04about how a type of journalism that
  474. 17:06positioned itself as impartial actually
  475. 17:09served only to spread those lies while
  476. 17:11another type of journalism actively
  477. 17:13motivated by the cause of social justice
  478. 17:15was able to uncover the truth. And it
  479. 17:18was about how bllidly and
  480. 17:19unquestioningly reporting what the
  481. 17:21authorities tell you often only serves
  482. 17:23to reinforce their power. And to
  483. 17:25illustrate how little has changed, in
  484. 17:272014, an African-American father named
  485. 17:30John Crawford III picked up a BB gun at
  486. 17:32a Walmart while talking on the phone and
  487. 17:35was shot by police and handcuffed while
  488. 17:37bleeding out in the aisle with his
  489. 17:38mother still on the phone listening. The
  490. 17:40initial news story drawing from their
  491. 17:42police report read, "A man in a
  492. 17:44Southwest Ohio Walmart store waved a
  493. 17:47rifle at customers, including children,
  494. 17:49and was fatally shot by police when he
  495. 17:51wouldn't drop the weapon." And it was
  496. 17:53only because the Black Lives Matter
  497. 17:55movement was in progress that the story
  498. 17:57got any additional attention and the
  499. 17:59surveillance footage from the store got
  500. 18:01released that showed what had actually
  501. 18:03happened. Though a grand jury still
  502. 18:05decided not to indict the officers
  503. 18:06responsible, the Black Lives Matter
  504. 18:08movement was a response precisely to the
  505. 18:10same kind of phenomenon of the
  506. 18:12disposability of blacks by whites that
  507. 18:15had fueled IDB Wells more than a century
  508. 18:17earlier. But in modern newsrooms, the
  509. 18:20restriction against journalists being
  510. 18:21involved in activism means that
  511. 18:23non-white male, straight, and/or cis
  512. 18:26journalists often have to choose between
  513. 18:28their careers and fighting for their own
  514. 18:30civil rights. For example, after
  515. 18:32columnist Desmond Cole protested at a
  516. 18:34Toronto Police Services Board meeting,
  517. 18:36he was told by his employer, the Toronto
  518. 18:39Star, that there was a policy against
  519. 18:41activism, he resigned in protest.
  520. 18:44Transgender journalist Lewis Raven
  521. 18:46Wallace was told when he got his job in
  522. 18:48public radio that he had to stop his
  523. 18:50activities doing workshops about
  524. 18:52transgender issues and white privilege
  525. 18:54and told to steer clear of stories about
  526. 18:56LGBT issues. As if having someone who
  527. 18:59knew about a subject from direct lived
  528. 19:01experience made them untrustworthy on
  529. 19:04that subject. And perhaps the most
  530. 19:06brazen example of where this line of
  531. 19:08thought takes you is a headline in the
  532. 19:10LA Times in 1990 that asked, "Can women
  533. 19:13reporters write objectively on the
  534. 19:15abortion issue?" The notion of
  535. 19:17journalistic objectivity thus reinforces
  536. 19:20the perspective of the dominant status
  537. 19:22quo, which is to say, white, male,
  538. 19:24straight, and cisgender, and actively
  539. 19:26suppresses the voices of those in the
  540. 19:28minority to discuss their own lives and
  541. 19:30experiences or advocate for their own
  542. 19:33rights. They're forced to choose between
  543. 19:35fighting for their own liberation and
  544. 19:37their jobs.
  545. 19:39Chapter 3. A vast right-wing conspiracy.
  546. 19:44But in fact, it's much worse than that.
  547. 19:46It was in the early 20th century with
  548. 19:48the rise of the professionalism of
  549. 19:50journalists, including the creation of
  550. 19:52dedicated journalism schools, an
  551. 19:54influence by the professionalism of
  552. 19:55science and its ideal of the
  553. 19:57dispassionate researcher. that
  554. 19:59objectivity in news media cemented its
  555. 20:01dominance of the form. But at this
  556. 20:04point, it's notable that mainstream
  557. 20:06media was not typically seen as liberal,
  558. 20:08but as conservative. In 1919, for
  559. 20:11example, socialist writer Upton
  560. 20:12Sinclair, whose exposing of unsanitary
  561. 20:15and dangerous practices in the meat
  562. 20:17industry had led to widespread reforms
  563. 20:19and regulations, wrote the book The
  564. 20:21Brass Check, in which he stated that
  565. 20:23whatever their ostensible political
  566. 20:25neutrality, the mainstream newspapers
  567. 20:27were organized along capitalist lines
  568. 20:29and inherently prejudiced against
  569. 20:31workers and socialism. For evidence, he
  570. 20:34cited case after case where newspapers
  571. 20:36had unflatteringly portrayed strikers,
  572. 20:39unions, and socialists. Following the
  573. 20:41end of World War I, Sinclair wrote, "All
  574. 20:43the energies which were directed against
  575. 20:45the Kaiser had been turned against the
  576. 20:47radicals."
  577. 20:49And indeed, the smattering of small
  578. 20:50circulation socialist papers were
  579. 20:52essentially crushed in the 1920s during
  580. 20:54the first US Red Scare, which had
  581. 20:56followed the Bolevik Revolution in
  582. 20:58Russia and anarchist bombings in 1919
  583. 21:01and 1920. inspiring widespread
  584. 21:04crackdowns on leftist organizations,
  585. 21:06unions, and immigrants. Indeed, the
  586. 21:08first reporter fired for a supposed lack
  587. 21:10of objectivity was Morris Watson in 1934
  588. 21:15after he joined a union, showing how
  589. 21:17almost as soon as the notion of
  590. 21:19objectivity had appeared, it was used to
  591. 21:21further the class interests of the
  592. 21:23papers wealthy owners. During the social
  593. 21:25democratic reforms of Franklin
  594. 21:27Roosevelt's New Deal, Roosevelt
  595. 21:29repeatedly criticized the press lords
  596. 21:31who owned mainstream newspapers and made
  597. 21:34no secret of their Republican sympathies
  598. 21:36and antipathy for the New Deal.
  599. 21:38Meanwhile, journalist Walter Litman had
  600. 21:41been in the intelligence service during
  601. 21:43World War I and had been shocked to
  602. 21:45discover how easy it was to sway public
  603. 21:47opinion. He coined the term stereotype
  604. 21:49in its modern usage to explain how
  605. 21:52journalists and people in general could
  606. 21:54be relied on to know about things in
  607. 21:55their direct experience, but for
  608. 21:57anything outside of it would fill in
  609. 22:00context based on their own prejudices
  610. 22:02and presumptions. He also coined the
  611. 22:04term the manufacturer of consent to
  612. 22:07describe the way in which those in power
  613. 22:09could mold public opinion to their own
  614. 22:11ends. As a solution, Libman said the
  615. 22:14public needed objective facts. as he
  616. 22:17wrote, "There is no prospect in any time
  617. 22:19which we can conceive that the whole
  618. 22:21invisible environment will be so clear
  619. 22:23to all men that they will spontaneously
  620. 22:25arrive at sound public opinions on the
  621. 22:28whole business of government. But we can
  622. 22:30steadily increase our real control over
  623. 22:32these acts by insisting that all of them
  624. 22:34shall be plainly recorded and their
  625. 22:36results objectively measured." These
  626. 22:38conclusions also led him to a low
  627. 22:40opinion of the public at large and a
  628. 22:42high opinion of educated experts to make
  629. 22:44decisions and advise leaders. But as the
  630. 22:47second world war came to an end and the
  631. 22:49welfare state, regulations and high
  632. 22:51taxes on the rich of the New Deal
  633. 22:53solidified as a status quo challenged by
  634. 22:55neither major US political party, many
  635. 22:58outside of them saw the hand of
  636. 23:00outofouch technocrats at work
  637. 23:01manufacturing consent and they desired
  638. 23:04to manufacture a consent of their own.
  639. 23:07In the year 1953, wealthy textile air
  640. 23:11turned publisher Henry Regnnery gathered
  641. 23:13a group of like-minded publishers,
  642. 23:15editors, and writers in a room,
  643. 23:17including William F. Buckley Jr., Frank
  644. 23:19Hanigan, Raymond Moly, and John
  645. 23:21Chamberlain. Regny told them, "The side
  646. 23:24we represent controls most of the wealth
  647. 23:26in this country. The ideas and
  648. 23:28traditions we believe in are those which
  649. 23:29most Americans instinctively believe
  650. 23:31in." Also, why then? He wondered. was
  651. 23:34FDR style liberalism ascendant even with
  652. 23:36the election of Republican President
  653. 23:38Dwight Eisenhower. It was because Regnar
  654. 23:41said the left controlled the
  655. 23:43institutions, the media, the
  656. 23:45universities, the foreign policy
  657. 23:47establishment.
  658. 23:48Therefore, what was needed was a
  659. 23:50counterintelligence unit to fight back
  660. 23:52against these elites doineering a system
  661. 23:54that they felt they should rightly
  662. 23:56control. Of course, what Regenary saw as
  663. 23:59the left was not what Sinclair had seen
  664. 24:01as the left. Indeed, America was now
  665. 24:04deep in the Cold War and at that very
  666. 24:06moment in the throws of McCarthyism and
  667. 24:08the Second Red Scare, where people were
  668. 24:10being blacklisted for having ever been
  669. 24:12involved with any socialist
  670. 24:13organization. And the tide was already
  671. 24:16turning against unions with the Taft
  672. 24:18Hartley Act of 1947, which limited
  673. 24:20strikes and outlawed closed shops that
  674. 24:22only hired unionized workers,
  675. 24:24fundamentally undercutting worker power.
  676. 24:27And while McCarthy would be ultimately
  677. 24:29denounced, the idea that America was
  678. 24:31devoted to capitalism and anti-communism
  679. 24:34along with the New Deal and Keynesian
  680. 24:36policies had become a fundamental part
  681. 24:38of what historian Arthur Slesinger Jr.
  682. 24:41in 1949 called the vital center. Regny
  683. 24:45though drew on a fierce and highly
  684. 24:47moneyed group that had long chafed at
  685. 24:48the taxes, regulations, and public
  686. 24:51projects of the New Deal. Among his
  687. 24:53donors and supporters were textile
  688. 24:54magnet Roger Milikin, mining company
  689. 24:57owner Walter Harish Feger, Sun Oil
  690. 25:00President Jay Howard Pew, Herbert Kler
  691. 25:03of the Coler Company, oil entrepreneur
  692. 25:05Fred Ko, Roberty Wood of Sears Robuck,
  693. 25:08and many others. And what they would do
  694. 25:10with their money was craft an entirely
  695. 25:12new media ecosystem more sympathetic to
  696. 25:15their interests. The network of
  697. 25:17publications and broadcasting operations
  698. 25:19that would blossom would include Human
  699. 25:21Events, Regary Publishing, the Manion
  700. 25:24Forum, The National Review, Analysis,
  701. 25:27American Mercury, American Opinion, The
  702. 25:30Dan Smoot Report, The Free Man, among
  703. 25:32many others, as well as existing
  704. 25:34publications that turned hard right like
  705. 25:37Robert R. McCormick's Chicago Tribune.
  706. 25:40And this network would take for itself
  707. 25:41the mantle of conservative and label
  708. 25:44most everything else liberal in some
  709. 25:46cases to the horror of more traditional
  710. 25:48moderate conservatives. As I explored in
  711. 25:51how conservatives become fascists,
  712. 25:53historically the conservative movement
  713. 25:55going back to Edmund Burke 1729 to 1797
  714. 25:59had defined itself as defending the
  715. 26:01status quo and thinking change should
  716. 26:04happen slowly and carefully. While by
  717. 26:06contrast, this new conservatism was more
  718. 26:08properly described as reactionism, an
  719. 26:11effort to actively and swiftly move
  720. 26:13things backward to the state they were
  721. 26:15before the New Deal, if not in some
  722. 26:17cases before the Civil War or even
  723. 26:19before the Enlightenment.
  724. 26:21Richard Hofster would dub this the
  725. 26:23pseudoconservative revolt in 1954.
  726. 26:27But it was no use. Conservative is the
  727. 26:29label these reactionaries would be known
  728. 26:31by and continue to be known by today.
  729. 26:33The mainstream met this new media
  730. 26:35ecosystem at first with mockery. For
  731. 26:38example, William F.B. Buckley's first
  732. 26:40book, God and Men at Yale, 1951,
  733. 26:42published by Regnar with help from a
  734. 26:44generous grant by Buckley's rich father,
  735. 26:47was written of in the Sunday Review with
  736. 26:49the words, "This book is one which has
  737. 26:51the glow and appeal of a fiery cross on
  738. 26:53a hillside at night."
  739. 26:55But as the movement proceeded, the
  740. 26:57mockery quickly turned to alarm. In a
  741. 27:001962 speech, John F. Kennedy warned
  742. 27:02against extremists looking for
  743. 27:04scapegoats who would find treason in our
  744. 27:06churches, in our highest court, and even
  745. 27:09in the treatment of our water. This last
  746. 27:11was a particular reference to the John
  747. 27:13Burch Society, which published American
  748. 27:15opinion and which gleefully spread
  749. 27:17conspiracy theories, including the idea
  750. 27:19that fluoridated water was a communist
  751. 27:21plot, a notion also later parodyied in
  752. 27:24the dark comedy film Dr. Strange Love.
  753. 27:27Do you realize
  754. 27:29that fluidation
  755. 27:31is the most monstrously conceived
  756. 27:34and dangerous communist plot we have
  757. 27:36ever had to face?
  758. 27:38The John Burch Society's founder, Candy
  759. 27:41Mogul Robert Welch, owned substantial
  760. 27:43shares of Regny Publishing. And Regary
  761. 27:46had published Welch's The Life of John
  762. 27:48Burch, 1954, the book from which his
  763. 27:51society got its name. Indeed, Welch and
  764. 27:53his society's writings were so
  765. 27:55outrageous they became a source of
  766. 27:57controversy within the movement with
  767. 27:59William F.B. Buckley in particular
  768. 28:00hating Welch, though they were both
  769. 28:02connected to Regnary. However, these
  770. 28:04conservatives were already moving into
  771. 28:06the mainstream. The first hint of how
  772. 28:08far they'd come was the nomination of
  773. 28:10one of their own as Republican candidate
  774. 28:12for president in 1964. Senator Barry
  775. 28:15Goldwater, author of the smash hit The
  776. 28:17Conscience of a Conservative, 1960.
  777. 28:20Walter Litman wrote in shock of the
  778. 28:22candidates's unworldly divorce from
  779. 28:24reality and worried that his victory
  780. 28:26would quote rupture the cohesiveness
  781. 28:28around the moderate center, which is the
  782. 28:31special genius of the American party
  783. 28:32system. And while Goldwater lost in a
  784. 28:35landslide, his slogan, in your heart,
  785. 28:37you know he's right, was lampuned by the
  786. 28:39opposing Johnson campaign as in your
  787. 28:42guts you know he's nuts. His nomination
  788. 28:44augured things to come, particularly as
  789. 28:46actor Ronald Reagan first entered the
  790. 28:48political stage by campaigning for
  791. 28:50Goldwater. Reagan would soon after pen
  792. 28:53his own book for the conservative media
  793. 28:54ecosystem, The Creative Society, 1968.
  794. 28:58Meanwhile, Australian Rupert Murdoch
  795. 29:00inherited a newspaper company from his
  796. 29:02father in the 1950s and began buying up
  797. 29:05other papers in Australia and soon New
  798. 29:07Zealand and using them to influence
  799. 29:09local politics. He expanded to the UK in
  800. 29:12the 1960s, culminating in his purchase
  801. 29:14of the Story Times of London, the
  802. 29:16British Paper of Record. And in the 70s,
  803. 29:19he expanded to the United States, where
  804. 29:21he bought the tabloid, The New York
  805. 29:23Post, and changed it from a left-leaning
  806. 29:25to an extremely right-wing paper. In
  807. 29:281971, soon to be US Supreme Court
  808. 29:31Justice Lewis F. Powell wrote what's
  809. 29:33known as the Powell memo, reacting to
  810. 29:35the social movements of the 1960s by
  811. 29:38complaining about attacks on the free
  812. 29:39market from the college campus, the
  813. 29:42pulpit, the media, the intellectual and
  814. 29:44literary journals, the arts and
  815. 29:46sciences, and from politicians, and
  816. 29:49especially from the media, which is to
  817. 29:51say the liberal media. Powell complained
  818. 29:54of biased textbooks that had been
  819. 29:56rewritten by the civil rights movement,
  820. 29:58labor unions, and other interested
  821. 30:00citizens groups, and recommended the
  822. 30:03balancing of faculties on campus and
  823. 30:05monitoring of the media, especially
  824. 30:07television, and that news stands should
  825. 30:09have attractive, well-written paperbacks
  826. 30:11and pamphlets representing, as he said,
  827. 30:14our side. The Powell memo helped inspire
  828. 30:17a new generation of the wealthy to
  829. 30:19become involved in the movement. The
  830. 30:21owners of the Hehheart and Smith
  831. 30:23Richardson foundations were moved by the
  832. 30:25memorandum to merge their orgs with the
  833. 30:27conservative Carthage Foundation which
  834. 30:29had been founded in 1966.
  835. 30:32and existing conservative organizations
  836. 30:34and think tanks like the Mont Pellerin
  837. 30:36Society, the American Enterprise
  838. 30:38Institute, and the Center for Strategic
  839. 30:40and International Studies were joined by
  840. 30:42a bewildering number of others including
  841. 30:44the Manhattan Institute, the Kato
  842. 30:47Institute, the Federalist Society, the
  843. 30:49Reason Foundation, the Business Roundt,
  844. 30:52the American Legislative Exchange
  845. 30:54Council, and most successful of all, the
  846. 30:56Heritage Foundation. almost all
  847. 30:58registered as nonprofits and thus able
  848. 31:00to suck up the money of the rich as tax
  849. 31:03write-offs while serving to lobby for
  850. 31:04the rich's tax breaks. And these
  851. 31:07organizations would attract many times
  852. 31:09more money than similar liberal
  853. 31:11organizations. Between 1992 and 1994
  854. 31:14alone, for example, conservative
  855. 31:16institutions attracted $210 million,
  856. 31:19while comparable liberal institutions
  857. 31:21drumed up a mere $18.6 million. As for
  858. 31:24actual socialist organizations, there
  859. 31:27were hardly any left. As should be
  860. 31:30obvious, for the most part, the really
  861. 31:31wealthy are just dramatically more
  862. 31:33conservative than everyone else. The
  863. 31:35movement finally arrived at the White
  864. 31:37House with Reagan on the back of slogans
  865. 31:39like, "Government is not the solution to
  866. 31:42our problem. Government is the problem."
  867. 31:46Reagan told crowds that the National
  868. 31:48Review is to the offices of the West
  869. 31:50Wing of the White House what People
  870. 31:51magazine is to your dentist waiting
  871. 31:53room. Human Events was built in turn as
  872. 31:56the president's favorite newspaper. And
  873. 31:58Reagan had immediately gone to work
  874. 32:00implementing the conservative movement
  875. 32:02program, slashing taxes on the rich to
  876. 32:04levels not seen since before the New
  877. 32:06Deal, eliminating regulations and
  878. 32:08permitting media conglomeration,
  879. 32:10destroying unions, and attacking
  880. 32:12anything which wasn't in line with
  881. 32:14conservative, which is to say
  882. 32:15reactionary notions of tradition and
  883. 32:18morals. He also eliminated the fairness
  884. 32:21doctrine, which essentially had
  885. 32:22specified that broadcast media needed to
  886. 32:24present both sides of controversial
  887. 32:26issues. And this paved the way for an
  888. 32:28explosion of right-wing radio. The
  889. 32:31fairness doctrine had never covered
  890. 32:33cable TV, so it's not accurate to credit
  891. 32:35its elimination for the creation of Fox
  892. 32:37News and the like. And the conservative
  893. 32:39movement was just getting started.
  894. 32:42Chapter 4. Objectivity as a weapon.
  895. 32:46When the right accuses the mainstream of
  896. 32:48being liberal, the accusation stings
  897. 32:50precisely because the mainstream media
  898. 32:52takes pains to establish its own
  899. 32:54neutrality and independence as a sign of
  900. 32:56legitimacy. And when those accusing the
  901. 32:59media of being biased are the same
  902. 33:00magazines, newspapers, radio shows, and
  903. 33:03television favored by the president of
  904. 33:05the United States, you start thinking
  905. 33:07maybe you're not as neutral as you think
  906. 33:09you are. On top of this, most
  907. 33:11journalists are of a certain background,
  908. 33:13college educated and tending to come
  909. 33:15from wealthier upbringings, working in
  910. 33:17the urban centers where most news
  911. 33:19organizations are based. A problem
  912. 33:21that's only gotten worse over the past
  913. 33:22few decades with the mass shutterings of
  914. 33:24local newspapers. They also, as pointed
  915. 33:27out in chapter 2, tend to be
  916. 33:28predominantly white and male, but
  917. 33:31obviously that wasn't an issue for the
  918. 33:32right. And so it was easy for the right
  919. 33:34to portray the mainstream media as rich
  920. 33:36elites from liberal cities who saw
  921. 33:38everything through a liberal lens. This
  922. 33:41of course despite the fact that most of
  923. 33:43the people in the conservative media had
  924. 33:45similar backgrounds such as William F.
  925. 33:47Buckley who went to Yale and lived in
  926. 33:49New York City with a second house in
  927. 33:51Stamford, Connecticut after marrying a
  928. 33:53wealthy aerys. Not exactly a man of the
  929. 33:56people. And of course as mentioned the
  930. 33:58conservative movement is heavily funded
  931. 34:00by the ultra wealthy. But this is how it
  932. 34:02always is with the right. They position
  933. 34:04themselves as champions of the common
  934. 34:06man against the elites while
  935. 34:08simultaneously pursuing policies to
  936. 34:10undermine, disempower, and impoverish
  937. 34:12that same working class at every turn.
  938. 34:15And part of the right-wing program is to
  939. 34:17actively undermine the basic facts that
  940. 34:19are supposed to form the core of the
  941. 34:21objective neutral approach to the news
  942. 34:23whenever those facts contradict the aims
  943. 34:26of the wealthy and powerful and have
  944. 34:27established social hierarchies. For
  945. 34:30example, man-made climate change is an
  946. 34:32established fact advanced by an almost
  947. 34:33unanimous scientific consensus. But it
  948. 34:36jeopardizes the business interests of
  949. 34:38oil companies who've undergone a
  950. 34:39strategy known as the tobacco industry
  951. 34:42playbook for how it was pioneered by
  952. 34:43tobacco companies of funding fraudulent
  953. 34:46studies saying climate change was a
  954. 34:48hoax, spreading disinformation and doubt
  955. 34:51and lobbying the government to prevent
  956. 34:52any legislation that might limit oil
  957. 34:54production or favor renewable energy.
  958. 34:57And so man-made climate change and a
  959. 34:59host of other things transition from
  960. 35:01facts to politicized points of
  961. 35:04contention. And when the mainstream
  962. 35:05reports facts as facts, it merely
  963. 35:07becomes evidence of their supposed
  964. 35:09liberal bias. And this is also why the
  965. 35:12saying reality has a well-known liberal
  966. 35:14bias makes sense. And thus, mainstream
  967. 35:17news organizations, in order to maintain
  968. 35:19their carefully honed appearance of
  969. 35:20neutrality, start to refer to
  970. 35:22well-established facts in ways that
  971. 35:24frame them as debatable, to teach the
  972. 35:27controversy, as creationists are fond of
  973. 35:29saying. But if you present both sides of
  974. 35:31an issue where one side is factual and
  975. 35:33the other side is fraudulent, if you try
  976. 35:35to be even-handed and fair, all it does
  977. 35:38is legitimize the fraudulent position.
  978. 35:41And this is even more true when the lie
  979. 35:43comes from someone in a position of
  980. 35:44authority. and you report it in a
  981. 35:46neutral way in deference to that
  982. 35:48authority. As Gonzo journalist Hunter S.
  983. 35:50Thompson once remarked, "How can you be
  984. 35:52objective about Nixon?" Indeed,
  985. 35:55journalists bend over backwards to make
  986. 35:56the idiot ramblings of Donald Trump seem
  987. 35:59like normal, rational statements in a
  988. 36:01desperate effort to preserve the
  989. 36:03impression of unbiased nonpartisanship.
  990. 36:06Meanwhile, per messengers of the right,
  991. 36:08conservative media and the
  992. 36:09transformation of American politics by
  993. 36:11Nicole Hemer, even when, say, the New
  994. 36:14York Times criticizes a liberal policy,
  995. 36:17quote, conservative media activists
  996. 36:18presented it not as evidence of the
  997. 36:20paper's even-handedness, but as evidence
  998. 36:23of the policy's failure. Even the
  999. 36:25liberal New York Times had to admit.
  1000. 36:28Thus, evidence that seemed to undermine
  1001. 36:30the charge of liberal bias could be
  1002. 36:32reinterpreted to support it. And the end
  1003. 36:35result is that the news media lurches
  1004. 36:37self-consciously rightward in order to
  1005. 36:39avoid being called liberal, gets called
  1006. 36:42liberal anyway, and makes another lurch
  1007. 36:44rightward. For conservative media,
  1008. 36:46though, facts aren't facts at all, but
  1009. 36:48signifiers of alignment, which side of
  1010. 36:51the culture war you're on. Is it our
  1011. 36:53side that's good, or the side which is
  1012. 36:56evil, or even for the fundamentalist
  1013. 36:58set, satanic?
  1014. 37:00An interesting example of how this works
  1015. 37:02is the case of David Brock.
  1016. 37:05The confirmation hearings of
  1017. 37:06conservative Supreme Court Justice
  1018. 37:08Clarence Thomas in 1991 were riven with
  1019. 37:11controversy when Anita Hill, who' worked
  1020. 37:14under him at the Department of
  1021. 37:15Education, accused him of sexual
  1022. 37:17harassment. Conservative writer David
  1023. 37:19Brock wrote an article called The Real
  1024. 37:21Anita Hill that became a best-selling
  1025. 37:23book in which he made a parade of lies
  1026. 37:26and mischaracterizations of her that
  1027. 37:28played upon racist and sexist
  1028. 37:29stereotypes about black women. When the
  1029. 37:32article in the magazine American
  1030. 37:34Spectator was featured on the Rush
  1031. 37:36Limbaugh Show, circulation of the
  1032. 37:38magazine tripled, leading to the editor
  1033. 37:40asking Brock if he could find some more
  1034. 37:42women to attack. Brock later had a face
  1035. 37:45turned away from conservatism and
  1036. 37:47disavowed his earlier work, saying he'd
  1037. 37:50been a witting cog in the Republican
  1038. 37:52sleas machine. As he describes, there
  1039. 37:55were no efforts at all by the American
  1040. 37:56spectator or his book publisher, The
  1041. 37:58Free Press, to factcheck any of the
  1042. 38:01things he said about Hill. In his later
  1043. 38:04book, Blinded by the Right, 2002, he
  1044. 38:07calls the article and book almost the
  1045. 38:09precise opposite of the truth, and
  1046. 38:11discusses how in 12 years of
  1047. 38:13conservative journalism, he'd never once
  1048. 38:15been fact checked. As conservative
  1049. 38:18writer Matt Labash later said in an
  1050. 38:19interview, "We've created this cottage
  1051. 38:21industry in which it pays to be
  1052. 38:23unobjective. It's a great way to have
  1053. 38:25your cake and eat it, too. Criticize
  1054. 38:27other people for not being objective. Be
  1055. 38:29as subjective as you want. It's a great
  1056. 38:31little racket." The point, after all,
  1057. 38:34isn't to tell the truth. The point is to
  1058. 38:36win a war. And the battlefields of the
  1059. 38:39war were only expanding. In 1984, Rupert
  1060. 38:42Murdoch purchased the media conglomerate
  1061. 38:4420th Century Fox. The following decade,
  1062. 38:47the success of Ted Turner's 24-hour news
  1063. 38:49network, CNN, gave him the idea for a
  1064. 38:52competitor.
  1065. 38:54It's perhaps forgotten now how Fox News
  1066. 38:56marketed itself following its founding
  1067. 38:58in 1996.
  1068. 39:00Fox News loudly declared itself to be
  1069. 39:03fair and balanced. "We report. You
  1070. 39:06decide," said the advertisements. Unlike
  1071. 39:08those other news organizations, Fox was
  1072. 39:11going to deliver just the facts,
  1073. 39:13unmuddied by that pesky liberal bias.
  1074. 39:15Except, of course, this was an obvious
  1075. 39:17lie. Fox News gleefully rammed and
  1076. 39:20continues to ram right-wing talking
  1077. 39:22points and opinion shows down the
  1078. 39:24throats of every viewer 24 hours a day.
  1079. 39:27But it was just the most obvious example
  1080. 39:29of the methodology of portraying
  1081. 39:31conservatism as neutral and everything
  1082. 39:33else as liberal.
  1083. 39:35There was actually one show that
  1084. 39:36attempted a kind of crossfire thing with
  1085. 39:38a conservative and liberal discussing
  1086. 39:40current events called Hannity and
  1087. 39:42Combmes. Except the liberal Alan Combmes
  1088. 39:45seemed to have been handpicked to be a
  1089. 39:47meek and unconvincing punching bag for
  1090. 39:49the boisterous conservative Shan
  1091. 39:50Hannity. Moreover, as shown on similar
  1092. 39:53shows of the period, like ABC's This
  1093. 39:55Week with Liberal George Stephanopoulos
  1094. 39:57and conservative George Will, the
  1095. 39:59liberal figure's desire to come off as
  1096. 40:01fundamentally fair-minded and
  1097. 40:03reasonable, led him to simply grant more
  1098. 40:05territory to the conservative figure,
  1099. 40:07which the conservative felt absolutely
  1100. 40:10no compunction to reciprocate.
  1101. 40:12And in 2009, Fox finally dropped the
  1102. 40:14pretense of offering a liberal
  1103. 40:16counterpoint and sent Coling. And the
  1104. 40:19strategy of the right to say, "Meet me
  1105. 40:20in the middle and then take a step
  1106. 40:22back," paid enormous dividends. Even
  1107. 40:25before the rise of Fox News, the Reagan
  1108. 40:27revolution had already poisoned the well
  1109. 40:29to the point that the Democratic
  1110. 40:31candidate in 1992 ran on such left-wing
  1111. 40:34positions as private school vouchers,
  1112. 40:36opposition to illegal immigration,
  1113. 40:38limiting welfare, and limiting
  1114. 40:40government spending. And indeed, as Eric
  1115. 40:42Alterman points out in what liberal
  1116. 40:44media 2003, Clinton's policies were
  1117. 40:47actually largely to the right of most
  1118. 40:49Western European conservative
  1119. 40:51politicians at the time. But when
  1120. 40:53Clinton won the election, the
  1121. 40:54conservative media went to work
  1122. 40:56portraying him as a radical leftist and
  1123. 40:58pounced on the slightest missteps to
  1124. 41:00transform them into news stories in the
  1125. 41:02supposedly liberal media that would burn
  1126. 41:04for months. And the conspiracism that
  1127. 41:07had characterized the John Burch wing of
  1128. 41:08the movement fully matured into a tool
  1129. 41:11for spreading mass doubt and
  1130. 41:12misinformation. For example, whipping a
  1131. 41:14bad business deal Clinton had made in
  1132. 41:161979 into an elaborate and entirely
  1133. 41:19fabricated tale of murder and mayhem
  1134. 41:22that resulted in congressional
  1135. 41:23investigations.
  1136. 41:25This, of course, was the vast right-wing
  1137. 41:27conspiracy theory that Hillary Clinton
  1138. 41:29was ridiculed for accurately describing.
  1139. 41:31And all this culminated with the
  1140. 41:33transformation of a genuine infidelity
  1141. 41:35into an elaborate circus and impeachment
  1142. 41:37trial. During Senator John K's
  1143. 41:39presidential bid against George W. Bush
  1144. 41:41in 2004, the phenomenon of the right
  1145. 41:44manufacturing these sorts of
  1146. 41:45controversies during an election got a
  1147. 41:47name, swift boating, based on political
  1148. 41:50ads that brazingly lied about K's
  1149. 41:52performance on swift boats during his
  1150. 41:54service in Vietnam. and the strategy of
  1151. 41:57sacrificing all semblance of factuality,
  1152. 41:59policymaking or governance for the sake
  1153. 42:01of political power blossomed during the
  1154. 42:03Obama years, particularly following the
  1155. 42:06astroturf tea party movement driven by
  1156. 42:08Fox News hosts like Glenn Beck since
  1157. 42:11conservative media imposed none of the
  1158. 42:12mainstream media's restrictions on
  1159. 42:14activism and massively funded by
  1160. 42:16billionaires like the Koch brothers and
  1161. 42:18that succeeded in largely drumming out
  1162. 42:20moderate Republicans and those willing
  1163. 42:22to compromise across the aisle. Mitch
  1164. 42:24McConnell stated openly that their main
  1165. 42:26priority as a party should not be
  1166. 42:28governing well, but merely ensuring
  1167. 42:30Obama did not get a second term. And
  1168. 42:32thus, apart from a brief moment when the
  1169. 42:34Democrats clung to a bare supermajority
  1170. 42:36in the Senate, Congress essentially
  1171. 42:38ground to a halt, refusing to pass any
  1172. 42:41bill that might make it look like the
  1173. 42:42administration was accomplishing
  1174. 42:44anything at all. And all the while
  1175. 42:46portraying Obama as a radical Marxist
  1176. 42:48and even the actual antichrist on 24/7
  1177. 42:52blast. a figure in reality so extreme
  1178. 42:55that he personally shot down the option
  1179. 42:57of universal public health care in a
  1180. 42:59deal with the for-profit hospital
  1181. 43:01industry. Something most developed
  1182. 43:03countries take for granted and which a
  1183. 43:05majority of Americans support in favor
  1184. 43:07of a market-based compromise first
  1185. 43:09pioneered by his future Republican
  1186. 43:11opponent Mitt Romney. And I know I focus
  1187. 43:14on the US here, but obviously this is
  1188. 43:16not only a US phenomenon. For example,
  1189. 43:18in Italy, you have Burleskone owning all
  1190. 43:20the TV stations, helping to propel him
  1191. 43:23to power. And in Russia, the idea that
  1192. 43:25the truth is whatever those in power say
  1193. 43:27it is, is practically state doctrine,
  1194. 43:30and so on.
  1195. 43:32Meanwhile, the conservative media
  1196. 43:33ecosystem continued to grow with the
  1197. 43:35right-wing Sinclair broadcast group
  1198. 43:37taking advantage of deregulation to buy
  1199. 43:39up television and radio stations across
  1200. 43:41the country. websites like the Drudge
  1201. 43:44Report and Breitbart being joined by
  1202. 43:46media organizations like the Daily Wire
  1203. 43:48and Blaze Media and television channels
  1204. 43:50popping up that made Fox News look
  1205. 43:52positively liberal like the One America
  1206. 43:54News Network and Newsmax. And the
  1207. 43:57billionaires funding these conservative
  1208. 43:59efforts were revealed in 2024 to have
  1209. 44:01been joined by massive amounts of money
  1210. 44:03from Russia. I mean, when you look at
  1211. 44:05all those conspiracies about George
  1212. 44:07Soros secretly funding everything on the
  1213. 44:09left, what you're actually seeing is
  1214. 44:11projection. Part of the cliche that
  1215. 44:14every accusation from the right is a
  1216. 44:15confession. Because everyone, I think,
  1217. 44:17knows that all the supposedly grassroots
  1218. 44:20right-wing activism is astroturfed by
  1219. 44:22billionaires and that Russia and others
  1220. 44:24have an army of internet monkeys and
  1221. 44:26bots pimping right-wingers and
  1222. 44:28right-wing ideas throughout Western
  1223. 44:30media. and they just can't believe that
  1224. 44:32this isn't the case for the other side.
  1225. 44:35But of course, as Upton Sinclair pointed
  1226. 44:37out a century ago, mainstream media is
  1227. 44:39also owned by and large by rich people,
  1228. 44:42which of course is another thing that
  1229. 44:43makes them susceptible to right-wing
  1230. 44:45drift and to belittling unions and
  1231. 44:47socialists. Ag Sberger of the New York
  1232. 44:50Times has a lot more in common in terms
  1233. 44:52of class interests with Rupert Murdoch
  1234. 44:55than he does with you or me. Trump, in
  1235. 44:57fact, understands perhaps better than
  1236. 44:59anyone how to use the media to his
  1237. 45:01advantage. He spent his political career
  1238. 45:04painting the news media as the enemy,
  1239. 45:06throwing their accusations of fake news
  1240. 45:08back at them, and framing himself as a
  1241. 45:10font of truth while compulsively lying
  1242. 45:12about almost everything. Meanwhile, his
  1243. 45:15every outrageous action only creates
  1244. 45:17more coverage, more attention for him
  1245. 45:19and his ideas. While the constant
  1246. 45:20accusations of bias force the media
  1247. 45:23doing the coverage to frame his every
  1248. 45:25outrageousness in the cloak of
  1249. 45:26normality. Much as with Nazi
  1250. 45:29anti-semitism, the truth of the matter
  1251. 45:31is always beside the point. You espouse
  1252. 45:34the lies not because you believe they're
  1253. 45:35true, but because the lie is a signifier
  1254. 45:38of ideological identification. It's part
  1255. 45:41of the team you're on. And to contradict
  1256. 45:43it is to empower the enemy. For him and
  1257. 45:46conservatives, what matters isn't truth.
  1258. 45:49It's power. And in particular, the power
  1259. 45:51of the Epstein class to drum out any
  1260. 45:53last vests of both democratic and
  1261. 45:56technocratic oversight in order to
  1262. 45:58enhance the vast concentrations of
  1263. 46:00wealth enabled by the private ownership
  1264. 46:02of capital. And the result is that now
  1265. 46:05we're witnessing the conservative
  1266. 46:06ecosystem swallowing up the mainstream
  1267. 46:09one altogether. Most obviously exhibited
  1268. 46:11by billionaire Larry Ellison buying
  1269. 46:13Paramount and putting Barry Weiss, the
  1270. 46:15head of the conservative, The Free
  1271. 46:17Press, in charge of CBS News and now
  1272. 46:20also finalizing the purchase of Warner
  1273. 46:22Brothers and with it CNN.
  1274. 46:25Chapter five, ground news as a tool of
  1275. 46:28the ruling class.
  1276. 46:30Which brings us finally back to ground
  1277. 46:32news and what it actually signifies and
  1278. 46:34where you should actually be getting
  1279. 46:36your news.
  1280. 46:38Ground news promises to be the antidote
  1281. 46:40to news bias and the influence of the
  1282. 46:42powerful. But all it actually does is
  1283. 46:44reinforce it by framing every news story
  1284. 46:46as a battle between left and right
  1285. 46:48points of view, which encourages the
  1286. 46:50notion that reality itself is just a
  1287. 46:53matter of political affiliation. And it
  1288. 46:55makes this determination based on
  1289. 46:57supposedly impartial sources that have
  1290. 46:59already been co-opted to the point where
  1291. 47:01they'll tell you the Wall Street
  1292. 47:02Journal, The Economist, and Forbes are
  1293. 47:05in the political center. And consider
  1294. 47:07for a moment who this service is aimed
  1295. 47:09at. Who are their potential customers?
  1296. 47:12This seems to be aimed at people who
  1297. 47:14want to see themselves as cleareyed and
  1298. 47:17rational and who've bought into the
  1299. 47:18notion that being cleareyed and rational
  1300. 47:21means examining both sides of an issue
  1301. 47:23with equal circumspection. Maybe even
  1302. 47:25people who consider themselves leaning
  1303. 47:27conservative or liberal, but probably
  1304. 47:29liberal, but who are still concerned
  1305. 47:31about the effects of filter bubbles on
  1306. 47:33their news diet and are thus susceptible
  1307. 47:35to the notion that news media slots well
  1308. 47:38into a one-dimensional political scale.
  1309. 47:40And so they'll come to ground news,
  1310. 47:42which will reinforce the idea of news
  1311. 47:43being defined by political allegiance
  1312. 47:46and thus age the larger campaign of
  1313. 47:48legitimizing right-wing framing and
  1314. 47:50pushing the Overton window rightward. If
  1315. 47:52I were conspiratorally minded, I'd say
  1316. 47:54ground news itself is a right-wing SCOP,
  1317. 47:57but it really doesn't have to be. There
  1318. 47:59doesn't need to be a secret conspiracy
  1319. 48:01to achieve what's been done out in
  1320. 48:03public for all to see. The people who
  1321. 48:05make ground news may genuinely believe
  1322. 48:07they're doing a service for their
  1323. 48:08customers, even as they're actually just
  1324. 48:10more useful idiots for the ruling class.
  1325. 48:13Because here's the thing, the
  1326. 48:15fundamental lie undergirling all of
  1327. 48:17this. News that tries to be neutral and
  1328. 48:19objective, is actually bad. An
  1329. 48:22appearance of neutrality and
  1330. 48:23objectivity, as I think I've shown at
  1331. 48:25length here, serves primarily to
  1332. 48:27reinforce the status quo, making it
  1333. 48:29easier for political actors to
  1334. 48:31manipulate what the truth means. But the
  1335. 48:34filter bubble isn't the real problem.
  1336. 48:36It's the mainstream media ecosystem
  1337. 48:38itself. What you actually want, what you
  1338. 48:41actually need isn't ground news. No,
  1339. 48:43what you actually want is a news media
  1340. 48:45that isn't in the service of the Epstein
  1341. 48:47class and their objectives. That isn't
  1342. 48:49vulnerable or at least less vulnerable
  1343. 48:51to the pernitious influence of wealthy
  1344. 48:53business owners and their predilictions.
  1345. 48:55No, I don't mean nonprofits. At least
  1346. 48:58the way those are typically organized,
  1347. 48:59their boards and funding come from the
  1348. 49:01same rich people who own all the
  1349. 49:03businesses. And I don't mean public
  1350. 49:05media, which anyway hardly exists in the
  1351. 49:07US anymore, and which we've seen all too
  1352. 49:09well can easily be co-opted by
  1353. 49:11conservative politicians, as with the
  1354. 49:13BBC in Britain. Hey, remember when I
  1355. 49:16said in all those videos that socialism
  1356. 49:17doesn't mean government control, it
  1357. 49:19means worker control. Well, this is why.
  1358. 49:22And that's right. If you've seen my
  1359. 49:23other videos, you probably know where
  1360. 49:24this is going. It's worker cooperatives,
  1361. 49:27media companies owned by journalists
  1362. 49:29themselves and answerable to no one
  1363. 49:31else. And while the journalistic
  1364. 49:33apocalypse that's unfolded over the
  1365. 49:35decades since the arrival of the
  1366. 49:36commercial internet and the rise of
  1367. 49:38private equity has been terrible for
  1368. 49:40journalists as a whole, those laid off
  1369. 49:42by corporate media have now formed a
  1370. 49:44large number of excellent news
  1371. 49:45cooperatives, including 404 media,
  1372. 49:48Defector, Aftermath, Range Media,
  1373. 49:51Hellgate, Flaming Hydra, and many, many
  1374. 49:54others. Find some that speak to you and
  1375. 49:56subscribe. That's the only place you're
  1376. 49:58going to be able to find news that isn't
  1377. 50:00suborn to the desires of the wealthy
  1378. 50:02few, that isn't pretending that news
  1379. 50:04stories have no moral weight, or that
  1380. 50:06it's acceptable to objectify the
  1381. 50:07horrific. As I've explained at some
  1382. 50:10length before, worker cooperatives are a
  1383. 50:12form of market socialism that actually
  1384. 50:14empowers workers. And in addition to
  1385. 50:16being good businesses, they are a key
  1386. 50:18part of a larger strategy to build
  1387. 50:20economic power outside the forces of
  1388. 50:22capital. And this really is the only way
  1389. 50:25around the whole manufacturer of consent
  1390. 50:27thing. Because for all the undemocratic
  1391. 50:29conclusions Litman draws from his
  1392. 50:31observations about how public opinion
  1393. 50:33can be swayed, he's not wrong that
  1394. 50:35public opinion can be swayed. Still,
  1395. 50:38this doesn't mean that, as some Marxists
  1396. 50:39would have it, the moneyed interests
  1397. 50:41have absolute control within the
  1398. 50:42framework of liberal democracy. Despite
  1399. 50:45all the propaganda of moneyed interests
  1400. 50:47arrayed against them, the majority of
  1401. 50:49the American public actually supports
  1402. 50:51progressive policies when asked about
  1403. 50:53them. Likewise, the rise in the
  1404. 50:55popularity of socialism in the United
  1405. 50:57States over the past decade, despite
  1406. 50:59capitalism practically being on holy
  1407. 51:01ground here shows just how hard it is
  1408. 51:04for the Epstein class to get people to
  1409. 51:06fight against their own interests when
  1410. 51:08it feels like everything is collapsing
  1411. 51:10around our ears. In fact, in some ways,
  1412. 51:12conservative media has inadvertently
  1413. 51:14been good at promoting socialism by
  1414. 51:17constantly portraying things that people
  1415. 51:18desperately want, like public health
  1416. 51:21care and child care and so on, as
  1417. 51:23socialist.
  1418. 51:25You have to literally be delusional to
  1419. 51:28keep running this, not realizing that
  1420. 51:30this is you're going to accidentally
  1421. 51:32convert Fox News watchers to democratic
  1422. 51:35socialism. Your voters want this. The
  1423. 51:38way we fight isn't with tools that grade
  1424. 51:40news bias according to a scale actively
  1425. 51:42used to manipulate and mislead us. The
  1426. 51:45way we fight is by supporting
  1427. 51:46organizations that don't exist for the
  1428. 51:48profits and propaganda of the ownership
  1429. 51:50class. Now, it's certainly nice for the
  1430. 51:53various YouTube channels that have
  1431. 51:55Ground News pouring VC money on them in
  1432. 51:57exchange for sponsorships. And I want to
  1433. 51:59be clear, I don't blame those channels
  1434. 52:01for not understanding why they shouldn't
  1435. 52:02take ground news premises at face value.
  1436. 52:05I'm definitely not calling out any
  1437. 52:07particular channels here for accepting
  1438. 52:09sponsorships, especially since I know
  1439. 52:11how hard it is to make any money doing
  1440. 52:12this nonsense. But ground news is
  1441. 52:15ultimately a pernicious force that
  1442. 52:17intentionally or not serves the
  1443. 52:18interests of the ruling class. And
  1444. 52:20especially since alternatives are
  1445. 52:22available, we should grab them with both
  1446. 52:24hands.
  1447. 52:26And that's it. It's funny. I said I was
  1448. 52:28going to make shorter videos with maybe
  1449. 52:29less research and ha
  1450. 52:32uh apparently I can't help myself. And
  1451. 52:34since I'm not getting any of that sweet
  1452. 52:35sweet ground news money, please feel
  1453. 52:38free to support me at
  1454. 52:39patreon.com/ericrosenfield
  1455. 52:41where you can get early adree episodes,
  1456. 52:43exclusive author's notes, and more for
  1457. 52:45only $1. Actually, man, I wrote a whole
  1458. 52:48chapter about Walter Litman that I took
  1459. 52:50out because I thought it was too much of
  1460. 52:52a degression. But that guy, the more I
  1461. 52:54learn about him, the more I feel like
  1462. 52:56he's one of the secret figures who
  1463. 52:58shaped the 20th century. I mean, the
  1464. 53:00conference where the term neoliberalism
  1465. 53:02was coined was the Walter Litman
  1466. 53:04colloquium. So, I'm putting that chapter
  1467. 53:07up on Patreon with this video. Sign up
  1468. 53:09and check it out. And thanks to all my
  1469. 53:12patrons who help make this work
  1470. 53:13possible. Thank you.

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