Ground News and the War on Reality — Transcript
Full transcript
- 0:00[music]
- 0:06Hi. Do you have a problem with getting
- 0:08your news from only one side of the
- 0:10political spectrum? Are you being fed a
- 0:12never-ending doom scroll of media that
- 0:14only serves to reinforce your existing
- 0:16biases and may even push you into more
- 0:18extreme views? Well, have I got a
- 0:21solution for you. That's right. It's my
- 0:24sponsor. Not actually my sponsor. Ground
- 0:27News. Ground News will show you news
- 0:30stories like you've never seen them
- 0:31before. The same story presented from
- 0:33multiple news sources at once,
- 0:35conveniently categorized by political
- 0:37bias, as well as showing you news
- 0:39stories that might be getting covered by
- 0:40news organizations of one political
- 0:42leaning but not another to help you get
- 0:44out of your filter bubble. Sounds great,
- 0:46right?
- 0:48Right. Chapter one. So, what's the
- 0:52problem with ground news anyway?
- 0:54There's this video by Ben Jordan about
- 0:57how capitalism is dying. Something I was
- 0:59researching for a certain other episode,
- 1:02and his video is pretty good. However,
- 1:04there was one part that made me do a
- 1:06double take. At one point in the video,
- 1:08he says there's a problem that every
- 1:10piece of news that the average voter
- 1:12sees is manipulated by a third party
- 1:14aggregator.
- 1:15>> Yeah, true. But then at the very end of
- 1:18the video, he turns around and says, "I
- 1:20suppose you want some advice on how to
- 1:22educate yourself about current events
- 1:24when an exceeding amount of news
- 1:26organizations are owned by billionaires
- 1:28and sometimes even governments." Well,
- 1:31Ground News, come here, I'll show you.
- 1:33And I'm like, wait a minute. Now, you
- 1:37might have heard of Ground News because
- 1:38they've been buying ads on popular
- 1:40YouTube channels faster than Raycons and
- 1:42Rage Shadow Legends. But Ground News is
- 1:44also a corporate news aggregator.
- 1:46serving up stories via an opaque
- 1:48algorithm. Right? And it's not only
- 1:50that, but it's a news aggregator whose
- 1:52chief feature is that it classifies the
- 1:54entirety of news output along a simple
- 1:56one-dimensional left-right political
- 1:58axis.
- 2:00Now, Benon Jordan says that ground news
- 2:03is independently owned and funded by
- 2:04subscribers, but this is at best a
- 2:07half-truth. According to their own
- 2:09website, in addition to subscribers,
- 2:11Ground News is funded by an unidentified
- 2:13handful of missionaligned independent
- 2:15investors. And if you look in Pitchbook,
- 2:18you'll find a number of venture capital
- 2:20firms in the mix, including Tech Stars,
- 2:22which was also one of the early
- 2:23investors in Uber. But even if we accept
- 2:26ground news independence at face value,
- 2:29how do they even determine the political
- 2:31bias of a news organization? According
- 2:33to them, it's based on the work of three
- 2:35other independent organizations. All
- 2:37Sides, Alfantis Media, and Media Bias
- 2:40Fact Check. I could deep dive into these
- 2:42three orgs, the opaque nature of those
- 2:44involved in creating their ratings, and
- 2:46none of them actually tell you the names
- 2:48of the people doing the ratings or what
- 2:50their credentials are, and the fact that
- 2:52they're all like Ground News itself,
- 2:54for-profit businesses. But I think it's
- 2:56more telling to look at the results of
- 2:58their work as represented by Ground
- 3:00News. One could of course take issue
- 3:02with Ground News identifying the New
- 3:04York Times as a publication that leans
- 3:06left, considering the many efforts it's
- 3:09made under Nepoaby owner AG.
- 3:10Saltzberger's ideals of neutrality and
- 3:12objectivity to buck that perception by
- 3:15hiring openly anti-woke journalists,
- 3:18giving voice to right-wing columnists,
- 3:20not to mention the famous 2020 editorial
- 3:22by Republican Senator Tom Cotton to send
- 3:25in the troops to put down the George
- 3:27Floyd protests and causing longtime
- 3:29liberal economist and Nobel Prize winner
- 3:31Paul Krugman to quit through editing
- 3:34that he said toned down his voice and
- 3:36forced false equivalences on him. But a
- 3:38more concerning case, I think, is the
- 3:40Wall Street Journal, a publication owned
- 3:42by Rupert Murdoch's News Corporation,
- 3:44which also owns Fox News, and which
- 3:46Ground News tells us is politically in
- 3:48the center, but which, as far as I can
- 3:51tell, has never had an opinion piece to
- 3:52the left of Federico Franco. As I wrote
- 3:55this, the Wall Street Journal opinion
- 3:56pages had such absolute center takes as
- 3:59Mamani's Socialist Supermarket may put
- 4:01little grocerers out of business,
- 4:03despite the fact that they're
- 4:04specifically aimed at food deserts. a
- 4:06piece called the justices are finally
- 4:08colorblind celebrating the destruction
- 4:10of the civil rights act by the Supreme
- 4:12Court and Obama's legacy is the Trump
- 4:15presidency with the lead line his
- 4:18foreign policy was one of retrenchment
- 4:20and his signature health insurance law
- 4:22made things worse. Does them implicitly
- 4:26criticizing Trump by blaming him on
- 4:28Obama make the Wall Street Journal
- 4:30centrist? What kind of a bad joke is
- 4:32this exactly? Or consider The Economist,
- 4:35another publication marked as center by
- 4:38ground news and which for example
- 4:40recently had a cover story about how
- 4:41best to fight Gen Z socialism, which it
- 4:44portrayed as a me first doctrine and a
- 4:46threat to prosperity. or Forbes
- 4:49magazine, which literally has a
- 4:51billionaire section and whose articles
- 4:53include such nuance takes as one in June
- 4:56by the magazine's billionaire founder
- 4:58about how California's wealth tax is
- 5:00quote part of a tyrannical scheme for
- 5:02global economic control by people who
- 5:06don't understand that economic growth is
- 5:08limitless. Something I debunked in
- 5:10another video. That's definitely center
- 5:12according to ground news. What do you
- 5:15think center is supposed to mean here
- 5:16exactly? and who benefits from defining
- 5:19it this way. And while there's long been
- 5:20a distinction between the news and
- 5:22opinion sections of newspapers and even
- 5:24news related television programs, this
- 5:27isn't a distinction that ground news
- 5:28makes. And while the writers and
- 5:30newscasters of the two sections might be
- 5:32kept separate, they're still under the
- 5:34same upper management and editorial
- 5:36policies. The Wall Street Journal
- 5:38leading a story about ICE traffic stops
- 5:40with quotes from Trump about their
- 5:42importance is a more subtle form of
- 5:44conservative bias than an opinion piece
- 5:46attacking ICE protesters in New Jersey.
- 5:49But both go out under the same editorial
- 5:51opices.
- 5:52In fact, it sure seems like the Times
- 5:55feels compelled to respond to constant
- 5:57allegations of liberalism by
- 5:59self-consciously giving voice to the
- 6:01right, while papers like the Wall Street
- 6:03Journal don't bother with any such thing
- 6:05for the left, which creates a media
- 6:07environment designed to lurch steadily
- 6:09rightward. It's worth noting that the
- 6:12notion that mainstream news
- 6:13organizations like the Times, ABC News,
- 6:15or CNN are liberal media was once highly
- 6:19controversial. In the 90s, for example,
- 6:21longtime ABC news anchor Sam Donaldson
- 6:24remarked, "People on the right say we're
- 6:26too liberal, and people on the left say
- 6:27we're in league with the status quo,
- 6:29which means we're right where we should
- 6:31be, right in the middle." At that time,
- 6:34the idea that mainstream news was
- 6:35liberal was an accusation from the
- 6:37right. But that didn't mean it was
- 6:38accepted by the public at large, much
- 6:41less the newscasters themselves. Indeed,
- 6:43the nonpartisan nature of the news was
- 6:46not only believed in by those reporting
- 6:48it, but was and remains something
- 6:50actively enforced by mainstream news
- 6:52outlets and journalism schools. Even
- 6:54opinion writers, who are obviously
- 6:56permitted to have political opinions,
- 6:58are not supposed to have political
- 6:59affiliations or be political activists.
- 7:02Consider that in 2017, journalist Lewis
- 7:05Raven Wallace was fired from his job on
- 7:08the American public media radio show
- 7:10Marketplace because of a post on his
- 7:12private blog avering that objectivity in
- 7:14journalism was dead. While firing him,
- 7:17his boss, veteran journalist Deborah
- 7:19Clark, told him a story about how she'd
- 7:21been scolded by a journalism professor
- 7:23at university for protesting apartheid
- 7:26in South Africa. A journalist should be
- 7:28so dedicated to appearing unbiased that
- 7:31they can't even be seen protesting
- 7:33something as horrific as apartheid.
- 7:35Which isn't to say that mainstream media
- 7:37actually is or was unbiased and neutral.
- 7:40As I'll explore, there's all sorts of
- 7:41ways bias appears in news reports. But
- 7:44this stance of ostensible neutrality has
- 7:47long been used as a lever by a
- 7:48conservative media that seeks to portray
- 7:50anything to the left of far-right
- 7:52reaction as liberal and then to frame
- 7:55media bias strictly in terms of a simple
- 7:57left-right political axis such that the
- 8:00neutral mainstream is forced to present
- 8:02both reality and far-right reaction in
- 8:05terms of equal weight with facts
- 8:07themselves becoming mere ammunition in
- 8:10an ongoing culture war. And this once
- 8:12contentious framing gets presented as
- 8:14established fact by ground news or worse
- 8:18served up by AI as fact based on
- 8:20information scraped from ground news or
- 8:22its sources to a credulous public.
- 8:26This rot begins, however, not with
- 8:28ground news or even with the well-funded
- 8:30right-wing assault on the mainstream
- 8:31media, but rather with the whole notion
- 8:33of journalistic independence itself, and
- 8:36particularly with the redoubling of open
- 8:38efforts by the Epstein class to gobble
- 8:40up media for its own purposes. It's
- 8:42worth taking a look at how we got here
- 8:44and what this all actually means. And I
- 8:47promise by the end, I'll give you a
- 8:49better way to understand bias in media
- 8:51and where I think you should get your
- 8:52news. But first, I'll take a moment to
- 8:55tell you about my actual sponsor, my
- 8:57Patreon, at patreon.com/ericrosenfield,
- 9:01where you can get early adree episodes,
- 9:03exclusive author's notes, and more for
- 9:05only $1. And please do consider
- 9:08supporting me because I'm definitely not
- 9:09getting that sweet ground news money
- 9:11now. Also, I now have a public Discord
- 9:14server you can check out. Link in the
- 9:15description. And don't forget to like
- 9:17and subscribe. Chapter 2, the birth of
- 9:20the news.
- 9:22Broad sheets of various kinds go back
- 9:24essentially to the beginning of the
- 9:25printing press. But it was in the United
- 9:27States in the 1830s that a number of
- 9:30things collided to create what we would
- 9:32commonly recognize today as the news.
- 9:35Newspapers existed before this point.
- 9:37True, but they'd essentially fallen into
- 9:39two categories. Businessman's journals
- 9:42carrying things like what ships had come
- 9:43and gone from a given city, stock
- 9:46prices, sales and availability of
- 9:48various assets, and so on with little in
- 9:50the way of major current events that
- 9:52weren't directly related to business or
- 9:55papers published by political parties or
- 9:57political candidates to explicitly
- 9:59advance their views and agenda,
- 10:01essentially acting as a form of
- 10:02propaganda. And these papers were
- 10:05relatively expensive at 6 cents each,
- 10:07reflecting the fact that they primarily
- 10:09targeted an educated elite audience.
- 10:12Indeed, at the creation of the United
- 10:13States, only white male property owners
- 10:15could vote. So, there wasn't really a
- 10:17point in aiming political content at
- 10:19people who didn't have much money.
- 10:21However, with the beginnings of
- 10:23industrialism and the commercial boom in
- 10:25the US following the end of the War of
- 10:271812, there emerged a new urban
- 10:29population, and with them a new populism
- 10:32that kicked against the elite order of
- 10:34the day and expanded voting rights to
- 10:36non-propyowning white men. Into this
- 10:38environment was birthed the penny press,
- 10:41cheap papers that overtly targeted the
- 10:43working class. Funded primarily by
- 10:46advertising rather than political
- 10:48parties, these papers often proudly
- 10:50proclaimed their political independence
- 10:52and nonpartisanship.
- 10:54In practice, this didn't mean the facts
- 10:56first objectivism that would come later.
- 10:59News stories in these papers were often
- 11:00highly sensationalized and the authors
- 11:03happy to interject personal opinions. It
- 11:06only meant they weren't beholden to
- 11:08particular parties. And indeed, this
- 11:10independence allowed them to publish
- 11:11things that never would have been
- 11:13permitted by the party presses at the
- 11:15time. African-Americans, for example,
- 11:17could start their own papers and speak
- 11:19for themselves, as physician Martin
- 11:21Delaney and former slave turned or
- 11:23journalist Frederick Douglas did with
- 11:25their paper, The North Star, beginning
- 11:27in 1847.
- 11:29It was there Douglas published his
- 11:30famous Fifth of July speech in which he
- 11:33wrote, "What to the American slave is
- 11:35your fourth of July? I answer, a day
- 11:37that reveals to him more than all other
- 11:39days in the year the gross injustice and
- 11:42cruelty to which he is the constant
- 11:43victim. There is not a nation on earth
- 11:46guilty of practices more shocking and
- 11:47bloody than are the people of these
- 11:49United States at this very hour. Because
- 11:52of its independence, the penny press
- 11:54could say things no major political
- 11:56party of the time would have dared, with
- 11:58voices no political party at the time
- 12:00would have empowered. Likewise, between
- 12:031852 and 1862, articles by Karl Marx
- 12:06himself were regularly published in the
- 12:09New York Tribune, including his
- 12:10extensive thoughts on the American Civil
- 12:12War as it began, in which he ridiculed
- 12:15the Confederate cause as a fight for the
- 12:16liberty of enslaving other people, and
- 12:19while supporting the North also
- 12:20portrayed it as fundamentally a struggle
- 12:22between rival social systems. Thus,
- 12:25while the Tribune at the time prided
- 12:27itself on its independence and
- 12:28nonpartisanship, that didn't mean it had
- 12:31any pretense of neutrality. The notion
- 12:33that the news should not only be
- 12:35independent, but neutral or balanced,
- 12:37developed slowly, aided, ironically, by
- 12:39the rise of the ultra sensationalist
- 12:41yellow journalism of the New York World
- 12:43and the New York Herald in the late 19th
- 12:46century, which caused the remaining
- 12:48papers to try and further define
- 12:49themselves, in contrast, as impartially
- 12:51reporting the facts. It was also in this
- 12:54period that the separation of the news
- 12:56and opinion sections of newspapers began
- 12:59as well as the creation of the so-called
- 13:01inverted pyramid structure of news
- 13:03stories where instead of reporting
- 13:05events in chronological order, facts
- 13:07would be stated in the order of
- 13:08importance so that the reader could
- 13:10grasp the critical things right away.
- 13:13This inverted pyramid though
- 13:15inadvertently gave the journalist more
- 13:17opportunity to effectively bias the
- 13:19story than the chronological versions of
- 13:22events that come before because the
- 13:23journalist has to decide which facts are
- 13:26the most important and can emit facts
- 13:28without disrupting the narrative flow.
- 13:30Further, the appearance of objectivity
- 13:32can help portray false narratives as
- 13:34factual, particularly when the
- 13:36journalist accepts reports from those in
- 13:38authority at face value. Perhaps no
- 13:40better example of this is the case of
- 13:42how the endless lynching of
- 13:43African-Americans in the American South
- 13:46was reported by the mainstream press in
- 13:47the late 19th and early 20th centuries.
- 13:50White southerners and their police of
- 13:52course reported to journalists that
- 13:53these lynchings were a response to the
- 13:55supposed beastlike urges of black
- 13:57people, particularly black men who are
- 14:00most frequently accused of raping white
- 14:01women. And the newspapers duly reported
- 14:04them as such. the events perhaps
- 14:06lamentable lapses in the law but ones
- 14:08that were ultimately the fault of the
- 14:10victims and the just the facts tone of
- 14:12the papers helped to reinforce the sense
- 14:14of dispassionate truthfulness. In 1892,
- 14:18three African-American men were murdered
- 14:20in Memphis, Tennessee, which the New
- 14:21York Times reported per the murderer's
- 14:24claims as retribution for the men
- 14:26shooting four sheriff's deputies.
- 14:28African-American journalist Ida B.
- 14:31Wells, who had been born into slavery
- 14:33during the Civil War, had been friends
- 14:35with the murder victims, and she knew
- 14:36what had actually happened. As she
- 14:38reported in her paper, The Free Speech,
- 14:41what the three men had actually been
- 14:43guilty of was opening up a grocery store
- 14:45that competed with a white-owned store
- 14:47in a predominantly black area. Whites
- 14:50had fired into the store, and the men
- 14:51working there had fired back, wounding
- 14:53three, the supposed deputies of the
- 14:56Times report. Following this incident,
- 14:59more than a hundred African-American men
- 15:01were rounded up and arrested, and the
- 15:03three victims had been taken from their
- 15:04cells by a mob and lynched. Their
- 15:07grocery store, meanwhile, was looted and
- 15:09destroyed. And as Wells investigated
- 15:11more lynchings, she discovered time and
- 15:13again that the accusations against those
- 15:15lynched had no merit. Charges of rape
- 15:18were often made after the lynchings had
- 15:20become public. And when there had
- 15:22actually been relations between black
- 15:24men and white women, they were
- 15:26inevitably consensual. The lynchings, in
- 15:28other words, had nothing to do with the
- 15:30misbehavior of African-Americans and
- 15:32everything to do with African-Americans
- 15:34threatening white power and white
- 15:36supremacy.
- 15:37As a result of such investigations, the
- 15:40offices of the free speech were
- 15:41destroyed and Wells and the other
- 15:43editors were driven out of Memphis. And
- 15:45how did the Times, safely sconced in the
- 15:48supposedly more enlightened north,
- 15:49respond to these revelations? and to
- 15:51Wells work. In an editorial in 1894, the
- 15:55paper appined that rape was quote a
- 15:57crime to which Negroes are particularly
- 15:59prone and suggested that the solution to
- 16:02lynching should be to make rape a
- 16:03capital offense again and speed up the
- 16:06judicial process to make lynching less
- 16:07appealing. As for Wells, she was termed
- 16:11a slanderous and nasty-minded mulatess
- 16:14who does not scruple to represent the
- 16:16victims of black brutes in the South as
- 16:18willing victims. Thus, it's clear that
- 16:21just reporting the so-called facts does
- 16:23not actually mean reporting truth and
- 16:26indeed can often obscure it. But it's
- 16:28also important to note that framing this
- 16:30bias in terms of a left-right political
- 16:32spectrum doesn't actually tell you
- 16:34anything about its factuality. Indeed,
- 16:36the idea that African-American men were
- 16:38more prone to rape than white men was
- 16:41something that had been so inculcated at
- 16:43this point that even Frederick Douglas
- 16:45admitted to Wells that until he read her
- 16:47reporting, he too had been troubled by
- 16:50the quote lasciviousness of negroes.
- 16:52This wasn't about people of one
- 16:54political faction having different
- 16:55interpretations of events than another.
- 16:58This was about those in power using that
- 17:00power to spread lies that helped them
- 17:03maintain that power. And it was also
- 17:04about how a type of journalism that
- 17:06positioned itself as impartial actually
- 17:09served only to spread those lies while
- 17:11another type of journalism actively
- 17:13motivated by the cause of social justice
- 17:15was able to uncover the truth. And it
- 17:18was about how bllidly and
- 17:19unquestioningly reporting what the
- 17:21authorities tell you often only serves
- 17:23to reinforce their power. And to
- 17:25illustrate how little has changed, in
- 17:272014, an African-American father named
- 17:30John Crawford III picked up a BB gun at
- 17:32a Walmart while talking on the phone and
- 17:35was shot by police and handcuffed while
- 17:37bleeding out in the aisle with his
- 17:38mother still on the phone listening. The
- 17:40initial news story drawing from their
- 17:42police report read, "A man in a
- 17:44Southwest Ohio Walmart store waved a
- 17:47rifle at customers, including children,
- 17:49and was fatally shot by police when he
- 17:51wouldn't drop the weapon." And it was
- 17:53only because the Black Lives Matter
- 17:55movement was in progress that the story
- 17:57got any additional attention and the
- 17:59surveillance footage from the store got
- 18:01released that showed what had actually
- 18:03happened. Though a grand jury still
- 18:05decided not to indict the officers
- 18:06responsible, the Black Lives Matter
- 18:08movement was a response precisely to the
- 18:10same kind of phenomenon of the
- 18:12disposability of blacks by whites that
- 18:15had fueled IDB Wells more than a century
- 18:17earlier. But in modern newsrooms, the
- 18:20restriction against journalists being
- 18:21involved in activism means that
- 18:23non-white male, straight, and/or cis
- 18:26journalists often have to choose between
- 18:28their careers and fighting for their own
- 18:30civil rights. For example, after
- 18:32columnist Desmond Cole protested at a
- 18:34Toronto Police Services Board meeting,
- 18:36he was told by his employer, the Toronto
- 18:39Star, that there was a policy against
- 18:41activism, he resigned in protest.
- 18:44Transgender journalist Lewis Raven
- 18:46Wallace was told when he got his job in
- 18:48public radio that he had to stop his
- 18:50activities doing workshops about
- 18:52transgender issues and white privilege
- 18:54and told to steer clear of stories about
- 18:56LGBT issues. As if having someone who
- 18:59knew about a subject from direct lived
- 19:01experience made them untrustworthy on
- 19:04that subject. And perhaps the most
- 19:06brazen example of where this line of
- 19:08thought takes you is a headline in the
- 19:10LA Times in 1990 that asked, "Can women
- 19:13reporters write objectively on the
- 19:15abortion issue?" The notion of
- 19:17journalistic objectivity thus reinforces
- 19:20the perspective of the dominant status
- 19:22quo, which is to say, white, male,
- 19:24straight, and cisgender, and actively
- 19:26suppresses the voices of those in the
- 19:28minority to discuss their own lives and
- 19:30experiences or advocate for their own
- 19:33rights. They're forced to choose between
- 19:35fighting for their own liberation and
- 19:37their jobs.
- 19:39Chapter 3. A vast right-wing conspiracy.
- 19:44But in fact, it's much worse than that.
- 19:46It was in the early 20th century with
- 19:48the rise of the professionalism of
- 19:50journalists, including the creation of
- 19:52dedicated journalism schools, an
- 19:54influence by the professionalism of
- 19:55science and its ideal of the
- 19:57dispassionate researcher. that
- 19:59objectivity in news media cemented its
- 20:01dominance of the form. But at this
- 20:04point, it's notable that mainstream
- 20:06media was not typically seen as liberal,
- 20:08but as conservative. In 1919, for
- 20:11example, socialist writer Upton
- 20:12Sinclair, whose exposing of unsanitary
- 20:15and dangerous practices in the meat
- 20:17industry had led to widespread reforms
- 20:19and regulations, wrote the book The
- 20:21Brass Check, in which he stated that
- 20:23whatever their ostensible political
- 20:25neutrality, the mainstream newspapers
- 20:27were organized along capitalist lines
- 20:29and inherently prejudiced against
- 20:31workers and socialism. For evidence, he
- 20:34cited case after case where newspapers
- 20:36had unflatteringly portrayed strikers,
- 20:39unions, and socialists. Following the
- 20:41end of World War I, Sinclair wrote, "All
- 20:43the energies which were directed against
- 20:45the Kaiser had been turned against the
- 20:47radicals."
- 20:49And indeed, the smattering of small
- 20:50circulation socialist papers were
- 20:52essentially crushed in the 1920s during
- 20:54the first US Red Scare, which had
- 20:56followed the Bolevik Revolution in
- 20:58Russia and anarchist bombings in 1919
- 21:01and 1920. inspiring widespread
- 21:04crackdowns on leftist organizations,
- 21:06unions, and immigrants. Indeed, the
- 21:08first reporter fired for a supposed lack
- 21:10of objectivity was Morris Watson in 1934
- 21:15after he joined a union, showing how
- 21:17almost as soon as the notion of
- 21:19objectivity had appeared, it was used to
- 21:21further the class interests of the
- 21:23papers wealthy owners. During the social
- 21:25democratic reforms of Franklin
- 21:27Roosevelt's New Deal, Roosevelt
- 21:29repeatedly criticized the press lords
- 21:31who owned mainstream newspapers and made
- 21:34no secret of their Republican sympathies
- 21:36and antipathy for the New Deal.
- 21:38Meanwhile, journalist Walter Litman had
- 21:41been in the intelligence service during
- 21:43World War I and had been shocked to
- 21:45discover how easy it was to sway public
- 21:47opinion. He coined the term stereotype
- 21:49in its modern usage to explain how
- 21:52journalists and people in general could
- 21:54be relied on to know about things in
- 21:55their direct experience, but for
- 21:57anything outside of it would fill in
- 22:00context based on their own prejudices
- 22:02and presumptions. He also coined the
- 22:04term the manufacturer of consent to
- 22:07describe the way in which those in power
- 22:09could mold public opinion to their own
- 22:11ends. As a solution, Libman said the
- 22:14public needed objective facts. as he
- 22:17wrote, "There is no prospect in any time
- 22:19which we can conceive that the whole
- 22:21invisible environment will be so clear
- 22:23to all men that they will spontaneously
- 22:25arrive at sound public opinions on the
- 22:28whole business of government. But we can
- 22:30steadily increase our real control over
- 22:32these acts by insisting that all of them
- 22:34shall be plainly recorded and their
- 22:36results objectively measured." These
- 22:38conclusions also led him to a low
- 22:40opinion of the public at large and a
- 22:42high opinion of educated experts to make
- 22:44decisions and advise leaders. But as the
- 22:47second world war came to an end and the
- 22:49welfare state, regulations and high
- 22:51taxes on the rich of the New Deal
- 22:53solidified as a status quo challenged by
- 22:55neither major US political party, many
- 22:58outside of them saw the hand of
- 23:00outofouch technocrats at work
- 23:01manufacturing consent and they desired
- 23:04to manufacture a consent of their own.
- 23:07In the year 1953, wealthy textile air
- 23:11turned publisher Henry Regnnery gathered
- 23:13a group of like-minded publishers,
- 23:15editors, and writers in a room,
- 23:17including William F. Buckley Jr., Frank
- 23:19Hanigan, Raymond Moly, and John
- 23:21Chamberlain. Regny told them, "The side
- 23:24we represent controls most of the wealth
- 23:26in this country. The ideas and
- 23:28traditions we believe in are those which
- 23:29most Americans instinctively believe
- 23:31in." Also, why then? He wondered. was
- 23:34FDR style liberalism ascendant even with
- 23:36the election of Republican President
- 23:38Dwight Eisenhower. It was because Regnar
- 23:41said the left controlled the
- 23:43institutions, the media, the
- 23:45universities, the foreign policy
- 23:47establishment.
- 23:48Therefore, what was needed was a
- 23:50counterintelligence unit to fight back
- 23:52against these elites doineering a system
- 23:54that they felt they should rightly
- 23:56control. Of course, what Regenary saw as
- 23:59the left was not what Sinclair had seen
- 24:01as the left. Indeed, America was now
- 24:04deep in the Cold War and at that very
- 24:06moment in the throws of McCarthyism and
- 24:08the Second Red Scare, where people were
- 24:10being blacklisted for having ever been
- 24:12involved with any socialist
- 24:13organization. And the tide was already
- 24:16turning against unions with the Taft
- 24:18Hartley Act of 1947, which limited
- 24:20strikes and outlawed closed shops that
- 24:22only hired unionized workers,
- 24:24fundamentally undercutting worker power.
- 24:27And while McCarthy would be ultimately
- 24:29denounced, the idea that America was
- 24:31devoted to capitalism and anti-communism
- 24:34along with the New Deal and Keynesian
- 24:36policies had become a fundamental part
- 24:38of what historian Arthur Slesinger Jr.
- 24:41in 1949 called the vital center. Regny
- 24:45though drew on a fierce and highly
- 24:47moneyed group that had long chafed at
- 24:48the taxes, regulations, and public
- 24:51projects of the New Deal. Among his
- 24:53donors and supporters were textile
- 24:54magnet Roger Milikin, mining company
- 24:57owner Walter Harish Feger, Sun Oil
- 25:00President Jay Howard Pew, Herbert Kler
- 25:03of the Coler Company, oil entrepreneur
- 25:05Fred Ko, Roberty Wood of Sears Robuck,
- 25:08and many others. And what they would do
- 25:10with their money was craft an entirely
- 25:12new media ecosystem more sympathetic to
- 25:15their interests. The network of
- 25:17publications and broadcasting operations
- 25:19that would blossom would include Human
- 25:21Events, Regary Publishing, the Manion
- 25:24Forum, The National Review, Analysis,
- 25:27American Mercury, American Opinion, The
- 25:30Dan Smoot Report, The Free Man, among
- 25:32many others, as well as existing
- 25:34publications that turned hard right like
- 25:37Robert R. McCormick's Chicago Tribune.
- 25:40And this network would take for itself
- 25:41the mantle of conservative and label
- 25:44most everything else liberal in some
- 25:46cases to the horror of more traditional
- 25:48moderate conservatives. As I explored in
- 25:51how conservatives become fascists,
- 25:53historically the conservative movement
- 25:55going back to Edmund Burke 1729 to 1797
- 25:59had defined itself as defending the
- 26:01status quo and thinking change should
- 26:04happen slowly and carefully. While by
- 26:06contrast, this new conservatism was more
- 26:08properly described as reactionism, an
- 26:11effort to actively and swiftly move
- 26:13things backward to the state they were
- 26:15before the New Deal, if not in some
- 26:17cases before the Civil War or even
- 26:19before the Enlightenment.
- 26:21Richard Hofster would dub this the
- 26:23pseudoconservative revolt in 1954.
- 26:27But it was no use. Conservative is the
- 26:29label these reactionaries would be known
- 26:31by and continue to be known by today.
- 26:33The mainstream met this new media
- 26:35ecosystem at first with mockery. For
- 26:38example, William F.B. Buckley's first
- 26:40book, God and Men at Yale, 1951,
- 26:42published by Regnar with help from a
- 26:44generous grant by Buckley's rich father,
- 26:47was written of in the Sunday Review with
- 26:49the words, "This book is one which has
- 26:51the glow and appeal of a fiery cross on
- 26:53a hillside at night."
- 26:55But as the movement proceeded, the
- 26:57mockery quickly turned to alarm. In a
- 27:001962 speech, John F. Kennedy warned
- 27:02against extremists looking for
- 27:04scapegoats who would find treason in our
- 27:06churches, in our highest court, and even
- 27:09in the treatment of our water. This last
- 27:11was a particular reference to the John
- 27:13Burch Society, which published American
- 27:15opinion and which gleefully spread
- 27:17conspiracy theories, including the idea
- 27:19that fluoridated water was a communist
- 27:21plot, a notion also later parodyied in
- 27:24the dark comedy film Dr. Strange Love.
- 27:27Do you realize
- 27:29that fluidation
- 27:31is the most monstrously conceived
- 27:34and dangerous communist plot we have
- 27:36ever had to face?
- 27:38The John Burch Society's founder, Candy
- 27:41Mogul Robert Welch, owned substantial
- 27:43shares of Regny Publishing. And Regary
- 27:46had published Welch's The Life of John
- 27:48Burch, 1954, the book from which his
- 27:51society got its name. Indeed, Welch and
- 27:53his society's writings were so
- 27:55outrageous they became a source of
- 27:57controversy within the movement with
- 27:59William F.B. Buckley in particular
- 28:00hating Welch, though they were both
- 28:02connected to Regnary. However, these
- 28:04conservatives were already moving into
- 28:06the mainstream. The first hint of how
- 28:08far they'd come was the nomination of
- 28:10one of their own as Republican candidate
- 28:12for president in 1964. Senator Barry
- 28:15Goldwater, author of the smash hit The
- 28:17Conscience of a Conservative, 1960.
- 28:20Walter Litman wrote in shock of the
- 28:22candidates's unworldly divorce from
- 28:24reality and worried that his victory
- 28:26would quote rupture the cohesiveness
- 28:28around the moderate center, which is the
- 28:31special genius of the American party
- 28:32system. And while Goldwater lost in a
- 28:35landslide, his slogan, in your heart,
- 28:37you know he's right, was lampuned by the
- 28:39opposing Johnson campaign as in your
- 28:42guts you know he's nuts. His nomination
- 28:44augured things to come, particularly as
- 28:46actor Ronald Reagan first entered the
- 28:48political stage by campaigning for
- 28:50Goldwater. Reagan would soon after pen
- 28:53his own book for the conservative media
- 28:54ecosystem, The Creative Society, 1968.
- 28:58Meanwhile, Australian Rupert Murdoch
- 29:00inherited a newspaper company from his
- 29:02father in the 1950s and began buying up
- 29:05other papers in Australia and soon New
- 29:07Zealand and using them to influence
- 29:09local politics. He expanded to the UK in
- 29:12the 1960s, culminating in his purchase
- 29:14of the Story Times of London, the
- 29:16British Paper of Record. And in the 70s,
- 29:19he expanded to the United States, where
- 29:21he bought the tabloid, The New York
- 29:23Post, and changed it from a left-leaning
- 29:25to an extremely right-wing paper. In
- 29:281971, soon to be US Supreme Court
- 29:31Justice Lewis F. Powell wrote what's
- 29:33known as the Powell memo, reacting to
- 29:35the social movements of the 1960s by
- 29:38complaining about attacks on the free
- 29:39market from the college campus, the
- 29:42pulpit, the media, the intellectual and
- 29:44literary journals, the arts and
- 29:46sciences, and from politicians, and
- 29:49especially from the media, which is to
- 29:51say the liberal media. Powell complained
- 29:54of biased textbooks that had been
- 29:56rewritten by the civil rights movement,
- 29:58labor unions, and other interested
- 30:00citizens groups, and recommended the
- 30:03balancing of faculties on campus and
- 30:05monitoring of the media, especially
- 30:07television, and that news stands should
- 30:09have attractive, well-written paperbacks
- 30:11and pamphlets representing, as he said,
- 30:14our side. The Powell memo helped inspire
- 30:17a new generation of the wealthy to
- 30:19become involved in the movement. The
- 30:21owners of the Hehheart and Smith
- 30:23Richardson foundations were moved by the
- 30:25memorandum to merge their orgs with the
- 30:27conservative Carthage Foundation which
- 30:29had been founded in 1966.
- 30:32and existing conservative organizations
- 30:34and think tanks like the Mont Pellerin
- 30:36Society, the American Enterprise
- 30:38Institute, and the Center for Strategic
- 30:40and International Studies were joined by
- 30:42a bewildering number of others including
- 30:44the Manhattan Institute, the Kato
- 30:47Institute, the Federalist Society, the
- 30:49Reason Foundation, the Business Roundt,
- 30:52the American Legislative Exchange
- 30:54Council, and most successful of all, the
- 30:56Heritage Foundation. almost all
- 30:58registered as nonprofits and thus able
- 31:00to suck up the money of the rich as tax
- 31:03write-offs while serving to lobby for
- 31:04the rich's tax breaks. And these
- 31:07organizations would attract many times
- 31:09more money than similar liberal
- 31:11organizations. Between 1992 and 1994
- 31:14alone, for example, conservative
- 31:16institutions attracted $210 million,
- 31:19while comparable liberal institutions
- 31:21drumed up a mere $18.6 million. As for
- 31:24actual socialist organizations, there
- 31:27were hardly any left. As should be
- 31:30obvious, for the most part, the really
- 31:31wealthy are just dramatically more
- 31:33conservative than everyone else. The
- 31:35movement finally arrived at the White
- 31:37House with Reagan on the back of slogans
- 31:39like, "Government is not the solution to
- 31:42our problem. Government is the problem."
- 31:46Reagan told crowds that the National
- 31:48Review is to the offices of the West
- 31:50Wing of the White House what People
- 31:51magazine is to your dentist waiting
- 31:53room. Human Events was built in turn as
- 31:56the president's favorite newspaper. And
- 31:58Reagan had immediately gone to work
- 32:00implementing the conservative movement
- 32:02program, slashing taxes on the rich to
- 32:04levels not seen since before the New
- 32:06Deal, eliminating regulations and
- 32:08permitting media conglomeration,
- 32:10destroying unions, and attacking
- 32:12anything which wasn't in line with
- 32:14conservative, which is to say
- 32:15reactionary notions of tradition and
- 32:18morals. He also eliminated the fairness
- 32:21doctrine, which essentially had
- 32:22specified that broadcast media needed to
- 32:24present both sides of controversial
- 32:26issues. And this paved the way for an
- 32:28explosion of right-wing radio. The
- 32:31fairness doctrine had never covered
- 32:33cable TV, so it's not accurate to credit
- 32:35its elimination for the creation of Fox
- 32:37News and the like. And the conservative
- 32:39movement was just getting started.
- 32:42Chapter 4. Objectivity as a weapon.
- 32:46When the right accuses the mainstream of
- 32:48being liberal, the accusation stings
- 32:50precisely because the mainstream media
- 32:52takes pains to establish its own
- 32:54neutrality and independence as a sign of
- 32:56legitimacy. And when those accusing the
- 32:59media of being biased are the same
- 33:00magazines, newspapers, radio shows, and
- 33:03television favored by the president of
- 33:05the United States, you start thinking
- 33:07maybe you're not as neutral as you think
- 33:09you are. On top of this, most
- 33:11journalists are of a certain background,
- 33:13college educated and tending to come
- 33:15from wealthier upbringings, working in
- 33:17the urban centers where most news
- 33:19organizations are based. A problem
- 33:21that's only gotten worse over the past
- 33:22few decades with the mass shutterings of
- 33:24local newspapers. They also, as pointed
- 33:27out in chapter 2, tend to be
- 33:28predominantly white and male, but
- 33:31obviously that wasn't an issue for the
- 33:32right. And so it was easy for the right
- 33:34to portray the mainstream media as rich
- 33:36elites from liberal cities who saw
- 33:38everything through a liberal lens. This
- 33:41of course despite the fact that most of
- 33:43the people in the conservative media had
- 33:45similar backgrounds such as William F.
- 33:47Buckley who went to Yale and lived in
- 33:49New York City with a second house in
- 33:51Stamford, Connecticut after marrying a
- 33:53wealthy aerys. Not exactly a man of the
- 33:56people. And of course as mentioned the
- 33:58conservative movement is heavily funded
- 34:00by the ultra wealthy. But this is how it
- 34:02always is with the right. They position
- 34:04themselves as champions of the common
- 34:06man against the elites while
- 34:08simultaneously pursuing policies to
- 34:10undermine, disempower, and impoverish
- 34:12that same working class at every turn.
- 34:15And part of the right-wing program is to
- 34:17actively undermine the basic facts that
- 34:19are supposed to form the core of the
- 34:21objective neutral approach to the news
- 34:23whenever those facts contradict the aims
- 34:26of the wealthy and powerful and have
- 34:27established social hierarchies. For
- 34:30example, man-made climate change is an
- 34:32established fact advanced by an almost
- 34:33unanimous scientific consensus. But it
- 34:36jeopardizes the business interests of
- 34:38oil companies who've undergone a
- 34:39strategy known as the tobacco industry
- 34:42playbook for how it was pioneered by
- 34:43tobacco companies of funding fraudulent
- 34:46studies saying climate change was a
- 34:48hoax, spreading disinformation and doubt
- 34:51and lobbying the government to prevent
- 34:52any legislation that might limit oil
- 34:54production or favor renewable energy.
- 34:57And so man-made climate change and a
- 34:59host of other things transition from
- 35:01facts to politicized points of
- 35:04contention. And when the mainstream
- 35:05reports facts as facts, it merely
- 35:07becomes evidence of their supposed
- 35:09liberal bias. And this is also why the
- 35:12saying reality has a well-known liberal
- 35:14bias makes sense. And thus, mainstream
- 35:17news organizations, in order to maintain
- 35:19their carefully honed appearance of
- 35:20neutrality, start to refer to
- 35:22well-established facts in ways that
- 35:24frame them as debatable, to teach the
- 35:27controversy, as creationists are fond of
- 35:29saying. But if you present both sides of
- 35:31an issue where one side is factual and
- 35:33the other side is fraudulent, if you try
- 35:35to be even-handed and fair, all it does
- 35:38is legitimize the fraudulent position.
- 35:41And this is even more true when the lie
- 35:43comes from someone in a position of
- 35:44authority. and you report it in a
- 35:46neutral way in deference to that
- 35:48authority. As Gonzo journalist Hunter S.
- 35:50Thompson once remarked, "How can you be
- 35:52objective about Nixon?" Indeed,
- 35:55journalists bend over backwards to make
- 35:56the idiot ramblings of Donald Trump seem
- 35:59like normal, rational statements in a
- 36:01desperate effort to preserve the
- 36:03impression of unbiased nonpartisanship.
- 36:06Meanwhile, per messengers of the right,
- 36:08conservative media and the
- 36:09transformation of American politics by
- 36:11Nicole Hemer, even when, say, the New
- 36:14York Times criticizes a liberal policy,
- 36:17quote, conservative media activists
- 36:18presented it not as evidence of the
- 36:20paper's even-handedness, but as evidence
- 36:23of the policy's failure. Even the
- 36:25liberal New York Times had to admit.
- 36:28Thus, evidence that seemed to undermine
- 36:30the charge of liberal bias could be
- 36:32reinterpreted to support it. And the end
- 36:35result is that the news media lurches
- 36:37self-consciously rightward in order to
- 36:39avoid being called liberal, gets called
- 36:42liberal anyway, and makes another lurch
- 36:44rightward. For conservative media,
- 36:46though, facts aren't facts at all, but
- 36:48signifiers of alignment, which side of
- 36:51the culture war you're on. Is it our
- 36:53side that's good, or the side which is
- 36:56evil, or even for the fundamentalist
- 36:58set, satanic?
- 37:00An interesting example of how this works
- 37:02is the case of David Brock.
- 37:05The confirmation hearings of
- 37:06conservative Supreme Court Justice
- 37:08Clarence Thomas in 1991 were riven with
- 37:11controversy when Anita Hill, who' worked
- 37:14under him at the Department of
- 37:15Education, accused him of sexual
- 37:17harassment. Conservative writer David
- 37:19Brock wrote an article called The Real
- 37:21Anita Hill that became a best-selling
- 37:23book in which he made a parade of lies
- 37:26and mischaracterizations of her that
- 37:28played upon racist and sexist
- 37:29stereotypes about black women. When the
- 37:32article in the magazine American
- 37:34Spectator was featured on the Rush
- 37:36Limbaugh Show, circulation of the
- 37:38magazine tripled, leading to the editor
- 37:40asking Brock if he could find some more
- 37:42women to attack. Brock later had a face
- 37:45turned away from conservatism and
- 37:47disavowed his earlier work, saying he'd
- 37:50been a witting cog in the Republican
- 37:52sleas machine. As he describes, there
- 37:55were no efforts at all by the American
- 37:56spectator or his book publisher, The
- 37:58Free Press, to factcheck any of the
- 38:01things he said about Hill. In his later
- 38:04book, Blinded by the Right, 2002, he
- 38:07calls the article and book almost the
- 38:09precise opposite of the truth, and
- 38:11discusses how in 12 years of
- 38:13conservative journalism, he'd never once
- 38:15been fact checked. As conservative
- 38:18writer Matt Labash later said in an
- 38:19interview, "We've created this cottage
- 38:21industry in which it pays to be
- 38:23unobjective. It's a great way to have
- 38:25your cake and eat it, too. Criticize
- 38:27other people for not being objective. Be
- 38:29as subjective as you want. It's a great
- 38:31little racket." The point, after all,
- 38:34isn't to tell the truth. The point is to
- 38:36win a war. And the battlefields of the
- 38:39war were only expanding. In 1984, Rupert
- 38:42Murdoch purchased the media conglomerate
- 38:4420th Century Fox. The following decade,
- 38:47the success of Ted Turner's 24-hour news
- 38:49network, CNN, gave him the idea for a
- 38:52competitor.
- 38:54It's perhaps forgotten now how Fox News
- 38:56marketed itself following its founding
- 38:58in 1996.
- 39:00Fox News loudly declared itself to be
- 39:03fair and balanced. "We report. You
- 39:06decide," said the advertisements. Unlike
- 39:08those other news organizations, Fox was
- 39:11going to deliver just the facts,
- 39:13unmuddied by that pesky liberal bias.
- 39:15Except, of course, this was an obvious
- 39:17lie. Fox News gleefully rammed and
- 39:20continues to ram right-wing talking
- 39:22points and opinion shows down the
- 39:24throats of every viewer 24 hours a day.
- 39:27But it was just the most obvious example
- 39:29of the methodology of portraying
- 39:31conservatism as neutral and everything
- 39:33else as liberal.
- 39:35There was actually one show that
- 39:36attempted a kind of crossfire thing with
- 39:38a conservative and liberal discussing
- 39:40current events called Hannity and
- 39:42Combmes. Except the liberal Alan Combmes
- 39:45seemed to have been handpicked to be a
- 39:47meek and unconvincing punching bag for
- 39:49the boisterous conservative Shan
- 39:50Hannity. Moreover, as shown on similar
- 39:53shows of the period, like ABC's This
- 39:55Week with Liberal George Stephanopoulos
- 39:57and conservative George Will, the
- 39:59liberal figure's desire to come off as
- 40:01fundamentally fair-minded and
- 40:03reasonable, led him to simply grant more
- 40:05territory to the conservative figure,
- 40:07which the conservative felt absolutely
- 40:10no compunction to reciprocate.
- 40:12And in 2009, Fox finally dropped the
- 40:14pretense of offering a liberal
- 40:16counterpoint and sent Coling. And the
- 40:19strategy of the right to say, "Meet me
- 40:20in the middle and then take a step
- 40:22back," paid enormous dividends. Even
- 40:25before the rise of Fox News, the Reagan
- 40:27revolution had already poisoned the well
- 40:29to the point that the Democratic
- 40:31candidate in 1992 ran on such left-wing
- 40:34positions as private school vouchers,
- 40:36opposition to illegal immigration,
- 40:38limiting welfare, and limiting
- 40:40government spending. And indeed, as Eric
- 40:42Alterman points out in what liberal
- 40:44media 2003, Clinton's policies were
- 40:47actually largely to the right of most
- 40:49Western European conservative
- 40:51politicians at the time. But when
- 40:53Clinton won the election, the
- 40:54conservative media went to work
- 40:56portraying him as a radical leftist and
- 40:58pounced on the slightest missteps to
- 41:00transform them into news stories in the
- 41:02supposedly liberal media that would burn
- 41:04for months. And the conspiracism that
- 41:07had characterized the John Burch wing of
- 41:08the movement fully matured into a tool
- 41:11for spreading mass doubt and
- 41:12misinformation. For example, whipping a
- 41:14bad business deal Clinton had made in
- 41:161979 into an elaborate and entirely
- 41:19fabricated tale of murder and mayhem
- 41:22that resulted in congressional
- 41:23investigations.
- 41:25This, of course, was the vast right-wing
- 41:27conspiracy theory that Hillary Clinton
- 41:29was ridiculed for accurately describing.
- 41:31And all this culminated with the
- 41:33transformation of a genuine infidelity
- 41:35into an elaborate circus and impeachment
- 41:37trial. During Senator John K's
- 41:39presidential bid against George W. Bush
- 41:41in 2004, the phenomenon of the right
- 41:44manufacturing these sorts of
- 41:45controversies during an election got a
- 41:47name, swift boating, based on political
- 41:50ads that brazingly lied about K's
- 41:52performance on swift boats during his
- 41:54service in Vietnam. and the strategy of
- 41:57sacrificing all semblance of factuality,
- 41:59policymaking or governance for the sake
- 42:01of political power blossomed during the
- 42:03Obama years, particularly following the
- 42:06astroturf tea party movement driven by
- 42:08Fox News hosts like Glenn Beck since
- 42:11conservative media imposed none of the
- 42:12mainstream media's restrictions on
- 42:14activism and massively funded by
- 42:16billionaires like the Koch brothers and
- 42:18that succeeded in largely drumming out
- 42:20moderate Republicans and those willing
- 42:22to compromise across the aisle. Mitch
- 42:24McConnell stated openly that their main
- 42:26priority as a party should not be
- 42:28governing well, but merely ensuring
- 42:30Obama did not get a second term. And
- 42:32thus, apart from a brief moment when the
- 42:34Democrats clung to a bare supermajority
- 42:36in the Senate, Congress essentially
- 42:38ground to a halt, refusing to pass any
- 42:41bill that might make it look like the
- 42:42administration was accomplishing
- 42:44anything at all. And all the while
- 42:46portraying Obama as a radical Marxist
- 42:48and even the actual antichrist on 24/7
- 42:52blast. a figure in reality so extreme
- 42:55that he personally shot down the option
- 42:57of universal public health care in a
- 42:59deal with the for-profit hospital
- 43:01industry. Something most developed
- 43:03countries take for granted and which a
- 43:05majority of Americans support in favor
- 43:07of a market-based compromise first
- 43:09pioneered by his future Republican
- 43:11opponent Mitt Romney. And I know I focus
- 43:14on the US here, but obviously this is
- 43:16not only a US phenomenon. For example,
- 43:18in Italy, you have Burleskone owning all
- 43:20the TV stations, helping to propel him
- 43:23to power. And in Russia, the idea that
- 43:25the truth is whatever those in power say
- 43:27it is, is practically state doctrine,
- 43:30and so on.
- 43:32Meanwhile, the conservative media
- 43:33ecosystem continued to grow with the
- 43:35right-wing Sinclair broadcast group
- 43:37taking advantage of deregulation to buy
- 43:39up television and radio stations across
- 43:41the country. websites like the Drudge
- 43:44Report and Breitbart being joined by
- 43:46media organizations like the Daily Wire
- 43:48and Blaze Media and television channels
- 43:50popping up that made Fox News look
- 43:52positively liberal like the One America
- 43:54News Network and Newsmax. And the
- 43:57billionaires funding these conservative
- 43:59efforts were revealed in 2024 to have
- 44:01been joined by massive amounts of money
- 44:03from Russia. I mean, when you look at
- 44:05all those conspiracies about George
- 44:07Soros secretly funding everything on the
- 44:09left, what you're actually seeing is
- 44:11projection. Part of the cliche that
- 44:14every accusation from the right is a
- 44:15confession. Because everyone, I think,
- 44:17knows that all the supposedly grassroots
- 44:20right-wing activism is astroturfed by
- 44:22billionaires and that Russia and others
- 44:24have an army of internet monkeys and
- 44:26bots pimping right-wingers and
- 44:28right-wing ideas throughout Western
- 44:30media. and they just can't believe that
- 44:32this isn't the case for the other side.
- 44:35But of course, as Upton Sinclair pointed
- 44:37out a century ago, mainstream media is
- 44:39also owned by and large by rich people,
- 44:42which of course is another thing that
- 44:43makes them susceptible to right-wing
- 44:45drift and to belittling unions and
- 44:47socialists. Ag Sberger of the New York
- 44:50Times has a lot more in common in terms
- 44:52of class interests with Rupert Murdoch
- 44:55than he does with you or me. Trump, in
- 44:57fact, understands perhaps better than
- 44:59anyone how to use the media to his
- 45:01advantage. He spent his political career
- 45:04painting the news media as the enemy,
- 45:06throwing their accusations of fake news
- 45:08back at them, and framing himself as a
- 45:10font of truth while compulsively lying
- 45:12about almost everything. Meanwhile, his
- 45:15every outrageous action only creates
- 45:17more coverage, more attention for him
- 45:19and his ideas. While the constant
- 45:20accusations of bias force the media
- 45:23doing the coverage to frame his every
- 45:25outrageousness in the cloak of
- 45:26normality. Much as with Nazi
- 45:29anti-semitism, the truth of the matter
- 45:31is always beside the point. You espouse
- 45:34the lies not because you believe they're
- 45:35true, but because the lie is a signifier
- 45:38of ideological identification. It's part
- 45:41of the team you're on. And to contradict
- 45:43it is to empower the enemy. For him and
- 45:46conservatives, what matters isn't truth.
- 45:49It's power. And in particular, the power
- 45:51of the Epstein class to drum out any
- 45:53last vests of both democratic and
- 45:56technocratic oversight in order to
- 45:58enhance the vast concentrations of
- 46:00wealth enabled by the private ownership
- 46:02of capital. And the result is that now
- 46:05we're witnessing the conservative
- 46:06ecosystem swallowing up the mainstream
- 46:09one altogether. Most obviously exhibited
- 46:11by billionaire Larry Ellison buying
- 46:13Paramount and putting Barry Weiss, the
- 46:15head of the conservative, The Free
- 46:17Press, in charge of CBS News and now
- 46:20also finalizing the purchase of Warner
- 46:22Brothers and with it CNN.
- 46:25Chapter five, ground news as a tool of
- 46:28the ruling class.
- 46:30Which brings us finally back to ground
- 46:32news and what it actually signifies and
- 46:34where you should actually be getting
- 46:36your news.
- 46:38Ground news promises to be the antidote
- 46:40to news bias and the influence of the
- 46:42powerful. But all it actually does is
- 46:44reinforce it by framing every news story
- 46:46as a battle between left and right
- 46:48points of view, which encourages the
- 46:50notion that reality itself is just a
- 46:53matter of political affiliation. And it
- 46:55makes this determination based on
- 46:57supposedly impartial sources that have
- 46:59already been co-opted to the point where
- 47:01they'll tell you the Wall Street
- 47:02Journal, The Economist, and Forbes are
- 47:05in the political center. And consider
- 47:07for a moment who this service is aimed
- 47:09at. Who are their potential customers?
- 47:12This seems to be aimed at people who
- 47:14want to see themselves as cleareyed and
- 47:17rational and who've bought into the
- 47:18notion that being cleareyed and rational
- 47:21means examining both sides of an issue
- 47:23with equal circumspection. Maybe even
- 47:25people who consider themselves leaning
- 47:27conservative or liberal, but probably
- 47:29liberal, but who are still concerned
- 47:31about the effects of filter bubbles on
- 47:33their news diet and are thus susceptible
- 47:35to the notion that news media slots well
- 47:38into a one-dimensional political scale.
- 47:40And so they'll come to ground news,
- 47:42which will reinforce the idea of news
- 47:43being defined by political allegiance
- 47:46and thus age the larger campaign of
- 47:48legitimizing right-wing framing and
- 47:50pushing the Overton window rightward. If
- 47:52I were conspiratorally minded, I'd say
- 47:54ground news itself is a right-wing SCOP,
- 47:57but it really doesn't have to be. There
- 47:59doesn't need to be a secret conspiracy
- 48:01to achieve what's been done out in
- 48:03public for all to see. The people who
- 48:05make ground news may genuinely believe
- 48:07they're doing a service for their
- 48:08customers, even as they're actually just
- 48:10more useful idiots for the ruling class.
- 48:13Because here's the thing, the
- 48:15fundamental lie undergirling all of
- 48:17this. News that tries to be neutral and
- 48:19objective, is actually bad. An
- 48:22appearance of neutrality and
- 48:23objectivity, as I think I've shown at
- 48:25length here, serves primarily to
- 48:27reinforce the status quo, making it
- 48:29easier for political actors to
- 48:31manipulate what the truth means. But the
- 48:34filter bubble isn't the real problem.
- 48:36It's the mainstream media ecosystem
- 48:38itself. What you actually want, what you
- 48:41actually need isn't ground news. No,
- 48:43what you actually want is a news media
- 48:45that isn't in the service of the Epstein
- 48:47class and their objectives. That isn't
- 48:49vulnerable or at least less vulnerable
- 48:51to the pernitious influence of wealthy
- 48:53business owners and their predilictions.
- 48:55No, I don't mean nonprofits. At least
- 48:58the way those are typically organized,
- 48:59their boards and funding come from the
- 49:01same rich people who own all the
- 49:03businesses. And I don't mean public
- 49:05media, which anyway hardly exists in the
- 49:07US anymore, and which we've seen all too
- 49:09well can easily be co-opted by
- 49:11conservative politicians, as with the
- 49:13BBC in Britain. Hey, remember when I
- 49:16said in all those videos that socialism
- 49:17doesn't mean government control, it
- 49:19means worker control. Well, this is why.
- 49:22And that's right. If you've seen my
- 49:23other videos, you probably know where
- 49:24this is going. It's worker cooperatives,
- 49:27media companies owned by journalists
- 49:29themselves and answerable to no one
- 49:31else. And while the journalistic
- 49:33apocalypse that's unfolded over the
- 49:35decades since the arrival of the
- 49:36commercial internet and the rise of
- 49:38private equity has been terrible for
- 49:40journalists as a whole, those laid off
- 49:42by corporate media have now formed a
- 49:44large number of excellent news
- 49:45cooperatives, including 404 media,
- 49:48Defector, Aftermath, Range Media,
- 49:51Hellgate, Flaming Hydra, and many, many
- 49:54others. Find some that speak to you and
- 49:56subscribe. That's the only place you're
- 49:58going to be able to find news that isn't
- 50:00suborn to the desires of the wealthy
- 50:02few, that isn't pretending that news
- 50:04stories have no moral weight, or that
- 50:06it's acceptable to objectify the
- 50:07horrific. As I've explained at some
- 50:10length before, worker cooperatives are a
- 50:12form of market socialism that actually
- 50:14empowers workers. And in addition to
- 50:16being good businesses, they are a key
- 50:18part of a larger strategy to build
- 50:20economic power outside the forces of
- 50:22capital. And this really is the only way
- 50:25around the whole manufacturer of consent
- 50:27thing. Because for all the undemocratic
- 50:29conclusions Litman draws from his
- 50:31observations about how public opinion
- 50:33can be swayed, he's not wrong that
- 50:35public opinion can be swayed. Still,
- 50:38this doesn't mean that, as some Marxists
- 50:39would have it, the moneyed interests
- 50:41have absolute control within the
- 50:42framework of liberal democracy. Despite
- 50:45all the propaganda of moneyed interests
- 50:47arrayed against them, the majority of
- 50:49the American public actually supports
- 50:51progressive policies when asked about
- 50:53them. Likewise, the rise in the
- 50:55popularity of socialism in the United
- 50:57States over the past decade, despite
- 50:59capitalism practically being on holy
- 51:01ground here shows just how hard it is
- 51:04for the Epstein class to get people to
- 51:06fight against their own interests when
- 51:08it feels like everything is collapsing
- 51:10around our ears. In fact, in some ways,
- 51:12conservative media has inadvertently
- 51:14been good at promoting socialism by
- 51:17constantly portraying things that people
- 51:18desperately want, like public health
- 51:21care and child care and so on, as
- 51:23socialist.
- 51:25You have to literally be delusional to
- 51:28keep running this, not realizing that
- 51:30this is you're going to accidentally
- 51:32convert Fox News watchers to democratic
- 51:35socialism. Your voters want this. The
- 51:38way we fight isn't with tools that grade
- 51:40news bias according to a scale actively
- 51:42used to manipulate and mislead us. The
- 51:45way we fight is by supporting
- 51:46organizations that don't exist for the
- 51:48profits and propaganda of the ownership
- 51:50class. Now, it's certainly nice for the
- 51:53various YouTube channels that have
- 51:55Ground News pouring VC money on them in
- 51:57exchange for sponsorships. And I want to
- 51:59be clear, I don't blame those channels
- 52:01for not understanding why they shouldn't
- 52:02take ground news premises at face value.
- 52:05I'm definitely not calling out any
- 52:07particular channels here for accepting
- 52:09sponsorships, especially since I know
- 52:11how hard it is to make any money doing
- 52:12this nonsense. But ground news is
- 52:15ultimately a pernicious force that
- 52:17intentionally or not serves the
- 52:18interests of the ruling class. And
- 52:20especially since alternatives are
- 52:22available, we should grab them with both
- 52:24hands.
- 52:26And that's it. It's funny. I said I was
- 52:28going to make shorter videos with maybe
- 52:29less research and ha
- 52:32uh apparently I can't help myself. And
- 52:34since I'm not getting any of that sweet
- 52:35sweet ground news money, please feel
- 52:38free to support me at
- 52:39patreon.com/ericrosenfield
- 52:41where you can get early adree episodes,
- 52:43exclusive author's notes, and more for
- 52:45only $1. Actually, man, I wrote a whole
- 52:48chapter about Walter Litman that I took
- 52:50out because I thought it was too much of
- 52:52a degression. But that guy, the more I
- 52:54learn about him, the more I feel like
- 52:56he's one of the secret figures who
- 52:58shaped the 20th century. I mean, the
- 53:00conference where the term neoliberalism
- 53:02was coined was the Walter Litman
- 53:04colloquium. So, I'm putting that chapter
- 53:07up on Patreon with this video. Sign up
- 53:09and check it out. And thanks to all my
- 53:12patrons who help make this work
- 53:13possible. Thank you.
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