Grocery Loyalty Programs Explained: Savings, Not Surveillance — Transcript

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1. 0:00Ever get a coupon for the exact thing
2. 0:02you were about to buy anyway at the
3. 0:03grocery store? That's not luck. That's
4. 0:06your loyalty program working to provide
5. 0:07you with personalized [music] savings.
6. 0:10Across the country, millions of shoppers
7. 0:12rely on loyalty programs to save money
8. 0:14every day. Enrolling in a store's
9. 0:16loyalty program is completely voluntary
10. 0:18and [music] designed to reward you for
11. 0:20shopping with them. When you sign up for
12. 0:22a grocery loyalty program, you can
13. 0:23access [music] digital coupons, reward
14. 0:25points, and special promotions tailored
15. 0:28to the products you actually buy. Real
16. 0:30savings, not random ones. [music] It's
17. 0:32your choice and you're always in control
18. 0:34of what you redeem.
19. 0:36Here's the thing people don't always
20. 0:38know. Grocery [music] is one of the most
21. 0:39competitive businesses in America.
22. 0:41Stores operate on razor-thin margins,
23. 0:43[music] around 2 cents on every dollar.
24. 0:46We have to compete for your business
25. 0:47every single [music] day. That means
26. 0:49your data isn't being used to raise
27. 0:51prices at the register.
28. 0:53Loyalty programs are part of how we
29. 0:55compete for your business through
30. 0:57savings, not surveillance. We also use
31. 1:00[music] contact information for things
32. 1:01that matter, like reaching you quickly
33. 1:03if there's ever a product recall. That's
34. 1:06not a loophole. That's food safety.
35. 1:08Right now, some proposed surveillance
36. 1:10pricing laws [music] meant to stop bad
37. 1:12actors could accidentally wipe out or
38. 1:14limit the coupons and rewards millions
39. 1:16[music] of families count on from their
40. 1:17grocery store.
41. 1:19Grocers share the goal of protecting
42. 1:20your data. Let's just not throw out the
43. 1:23savings while [music] we do it.
44. 1:25Loyalty programs, your choice, your
45. 1:28savings, your data
46. 1:29>> [music]
47. 1:29>> protected. Let's keep it that way.