Google Maps SEO (Case Study) - How I ranked #1 in 2 months — Transcript

Full transcript

1. 0:00in this video i'm going to show you guys
2. 0:01how i accidentally ranked a business on
3. 0:03google maps in less than two months and
4. 0:05how you can as well let me give you guys
5. 0:07some context so this was actually my
6. 0:08first project inside the seo space so
7. 0:11i've been learning about it for a few
8. 0:12months and i was really interested in
9. 0:14going out and actually applying those
10. 0:15skills so i ended up deciding on the
11. 0:17dentist space within the actual area
12. 0:19that i was living in in vancouver at the
13. 0:21time in canada and my main goal was to
14. 0:24rank this fake dentist website within
15. 0:26six months so this is the actual website
16. 0:28that i created as you guys can see it's
17. 0:30under a weebly website builder i have
18. 0:33the absolute most basic plan because
19. 0:35this was just basically a test for me i
20. 0:37wasn't taking it too seriously so i
21. 0:39built a really basic website i did this
22. 0:41really bad looking video i filled it
23. 0:43with a bunch of keywords but i really
24. 0:46wasn't expecting much so after a few
25. 0:48months i wasn't really seeing any
26. 0:50results i was bouncing between the third
27. 0:51and fourth page so this was a brand new
28. 0:53website when i realized that i should
29. 0:55probably add a google my business
30. 0:56profile because that would probably help
31. 0:58this website rank better right at the
32. 1:00time i didn't realize the power of
33. 1:02google my business and how important it
34. 1:04is for local seo i created that google
35. 1:06my business profile and i kind of forgot
36. 1:08about it so i kept optimizing the
37. 1:10website and after two months i started
38. 1:12getting calls for people looking for a
39. 1:14dentist and looking for dental services
40. 1:16so i thought that finally my website was
41. 1:18ranking but when i went to check the
42. 1:19analytics on my website it was actually
43. 1:21still on the third page i wasn't really
44. 1:23getting any traffic that's when i
45. 1:24realized that it was actually my google
46. 1:26my business profile and it had been
47. 1:28doing super well it was actually ranked
48. 1:29first within the local map pack so it
49. 1:31was getting a bunch of calls and i
50. 1:33really didn't know what to do with it i
51. 1:34eventually decided to forward all those
52. 1:36calls to a real dentist to make sure
53. 1:38that everybody that needed help was
54. 1:39getting the help they deserved and that
55. 1:41was the end of that i still actually own
56. 1:43this google my business so we can
57. 1:44actually check it out if we look up
58. 1:47kitsilano dentist we can see that both
59. 1:49of these are ads and this right here is
60. 1:52my fake listing so all of these images
61. 1:55are fake and obviously the reviews are
62. 1:57fake as well so in this video i'm gonna
63. 1:59walk you guys exactly through how i
64. 2:01ranked this specific business in first
65. 2:03place and i'm also gonna cover some
66. 2:05advanced tips at the end for those of
67. 2:07you that are in a more competitive space
68. 2:09and for those of you that want to take
69. 2:10your local seo game to the next level so
70. 2:13the first thing we need to do is we need
71. 2:15to take a look at the actual google my
72. 2:17business listing right so the most
73. 2:19important information goes in the info
74. 2:21section so the first thing we need to do
75. 2:23is add our business name right if we can
76. 2:26add a keyword it is helpful if we can't
77. 2:29and that's all right so a second thing
78. 2:31is adding specific categories that apply
79. 2:33to us as a business we want to add as
80. 2:36many categories as possible as long as
81. 2:38these categories are still relevant to
82. 2:40our business we want to make sure that
83. 2:42we have the exact address and more on
84. 2:44that later our service areas we want to
85. 2:46add our times when we're open when we're
86. 2:49closed uh special hours our phone number
87. 2:51as well we need to make sure this is the
88. 2:52correct phone number our website that's
89. 2:55super important as well if there's a
90. 2:56specific section on our website where we
91. 2:58take appointments this is where we would
92. 2:59add that url if we have any products and
93. 3:02services so this is something that i
94. 3:03think not enough people look into uh we
95. 3:06do want to add all the specific services
96. 3:08that we offer and make sure that we fill
97. 3:10up all of that text right so we get 300
98. 3:12characters i clearly haven't but you
99. 3:14definitely should right so a lot of
100. 3:16people don't do this and ignore this but
101. 3:18it's an easy way to add relevance to our
102. 3:20google business profile right so if we
103. 3:22go back to info and keep scrolling down
104. 3:24different attributes of the business so
105. 3:25if it's women-owned or if it's
106. 3:27accessible for people in a wheelchair
107. 3:29all these different types of things we
108. 3:30want to make sure that we add and then
109. 3:32finally our description so we do want to
110. 3:34optimize our description add as much
111. 3:36information there as possible fill it up
112. 3:38with all the services you offer fill it
113. 3:39up with keywords there are no penalties
114. 3:41here for optimizing it just make sure
115. 3:43that it's legible because there will be
116. 3:45people that are going to be reading this
117. 3:47another thing is that we do want to add
118. 3:49photos so if we actually take a look at
119. 3:51the actual google my business listing
120. 3:53the main things that stick out obviously
121. 3:55is the name the reviews but then it's
122. 3:57the images so the images really stick
123. 3:59out we want to make sure that we have
124. 4:00high quality images from the interior of
125. 4:02our business from the exterior of our
126. 4:04business of our team of people working
127. 4:06as many images as possible that convince
128. 4:08those users that you're a great business
129. 4:10to work with right so we do want to make
130. 4:12sure that we fill up all the different
131. 4:14sections inside the google business
132. 4:16profile manager right so once i done
133. 4:18that i then put all my effort into
134. 4:19finding local citations so local
135. 4:21citations are basically the equivalent
136. 4:23of backlinks for local seo and so we
137. 4:25need to go out and we to add our
138. 4:27business to as many business directories
139. 4:29as possible right but we need to be
140. 4:32really careful here what matters in
141. 4:33these business directories is our nap
142. 4:36right our name our address and our phone
143. 4:38number we need to make sure that we have
144. 4:40the exact same data throughout all these
145. 4:43different business directories so
146. 4:45consistency is the name of the game here
147. 4:47consistency generates trust and trust
148. 4:50leads google to push us higher in the
149. 4:52rankings so how do we go out and we find
150. 4:54these citations so all we need to do is
151. 4:56have a quick search so i'll just type in
152. 4:57popular local citations and bright local
153. 5:00will give us a bunch of different
154. 5:01citations that we can go out we can
155. 5:03target another tip that i'd recommend
156. 5:04doing is going out and finding local
157. 5:06citations for the specific niche that
158. 5:08you're in so for example if i'm a
159. 5:09dentist i want to go out and find as
160. 5:11many dentist citations as possible so
161. 5:13again if i just type in dentist local
162. 5:16citations and bright local here they are
163. 5:18again giving us a great resource we're
164. 5:20going to scroll all the way down to the
165. 5:21bottom so now we have all these
166. 5:23different resources which we can go out
167. 5:25at our business and that's gonna help
168. 5:26google trust our google profile a lot
169. 5:29more but guys the reality is that i
170. 5:31think i got really lucky with the
171. 5:33specific niche and specific keyword that
172. 5:35i was targeting there really isn't a lot
173. 5:37of competition so if i were to go out
174. 5:38and do local seo for another business in
175. 5:40a way more competitive niche these are
176. 5:42some of the things that i would focus on
177. 5:43the first thing that i would do is i
178. 5:45would go out and i would take advantage
179. 5:46of this website section inside your
180. 5:49google my business profile so this is a
181. 5:50website that's automatically generated
182. 5:52by google that they offer to you for
183. 5:54free and this basically just collects
184. 5:56all the data you've added to your google
185. 5:57my business profile and it presents it
186. 5:59in a nice looking website but now you're
187. 6:01going to ask me but hey john why are we
188. 6:02creating another website when i already
189. 6:04have a main website the main thing here
190. 6:06is that we need to consider them as two
191. 6:07separate entities so our main website is
192. 6:09where most of our business is going to
193. 6:11come through if they need to book
194. 6:12appointments they need to contact us but
195. 6:14we can use this website that's been
196. 6:16automatically generated by google to add
197. 6:18relevance to our google profile let me
198. 6:20show you what i mean so there's a
199. 6:21specific space here where we can go out
200. 6:23and we can add a bunch of text so i can
201. 6:25say kitsilano dentist 2022 in the next
202. 6:29year we're going to be offering teeth
203. 6:32whitening services right i can save that
204. 6:35and now down here we can see that i've
205. 6:37added a bit of text this is adding a lot
206. 6:39of relevance to my website so we can
207. 6:41fill that up with as much text as
208. 6:42possible as many links as possible i
209. 6:45recommend adding a bunch of links back
210. 6:47to our main site to our socials and to
211. 6:49anything that's relevant for our website
212. 6:51so this is a really easy way of getting
213. 6:53a bit of trust over to our website and
214. 6:55to our social so we want to show google
215. 6:57that we're active and on top of that
216. 6:59another thing that we can do with this
217. 7:00website is we can show our most recent
218. 7:02posts so what are posts so if we go to
219. 7:04the section right here in the posts this
220. 7:06is a really easy way to interact and
221. 7:09engage with our customers so on top of
222. 7:11that it helps us add relevance to our
223. 7:13google my business profile and it shows
224. 7:16google that we're active right so that's
225. 7:18a super important signal that we need to
226. 7:20send to them so we might want to create
227. 7:22posts about specific blog posts that
228. 7:24we're doing maybe about new services if
229. 7:26we're closed for a specific day another
230. 7:28thing we can talk about is frequently
231. 7:29asked questions and the list goes on and
232. 7:31on and on so this should be your main
233. 7:33touch point when you're thinking of
234. 7:34updating your website also go and update
235. 7:37google my business by adding new posts
236. 7:39so google really values that activity
237. 7:40most of your competitors will not be
238. 7:42doing this so it's super crucial that
239. 7:44you guys do this and a final thing that
240. 7:46i want to touch upon is our website we
241. 7:48cannot forget about our website so let
242. 7:50me show you guys exactly what i mean so
243. 7:52i've gone out and i've added teeth
244. 7:53whitening services on google again i'm
245. 7:55targeting vancouver and look at what we
246. 7:57see down here so we see that google is
247. 7:59showing us directly on the map pack that
248. 8:01their website mentions teeth whitening
249. 8:04treatment so google is going out they're
250. 8:05pulling information from the website
251. 8:07that's connected with this google my
252. 8:09business listing and they're saying hey
253. 8:11this website is talking about this
254. 8:12specific service they could be relevant
255. 8:14for this keyword right so this is why
256. 8:16our website is extremely important we
257. 8:18need to make sure that it's structured
258. 8:19and that it's up to date so if we take a
259. 8:21look at the website that i've created
260. 8:23there's a lot of things that i change
261. 8:25and that i'd improve on right the first
262. 8:27thing is that there aren't too many
263. 8:29pages i don't have a specific page for
264. 8:32each service that i'm offering that'd be
265. 8:33the first thing that i do if i was in a
266. 8:35way more competitive space right so
267. 8:36maybe i'd create a page for teeth
268. 8:38whitening in vancouver dental cleaning
269. 8:40in vancouver right all these things i
270. 8:42want to go out and create separate pages
271. 8:44for and add them to my navbar right so
272. 8:47that'd be one of the first things that i
273. 8:49would do and finally we also need to
274. 8:51think about our blog so our blog is the
275. 8:54infamous superpower of all websites and
276. 8:57we can't forget about it so our blog
277. 8:59here is going to help us add relevance
278. 9:01to a website in the local seo space we
279. 9:03need to be posting consistent high
280. 9:05quality content to our blog we cannot
281. 9:07forget about that and the great thing is
282. 9:09that once we've created content for our
283. 9:10blog we can then go out we can create a
284. 9:12post on our google business profile and
285. 9:14that's gonna help adding that extra
286. 9:16level of relevance we can even link back
287. 9:18to our specific blog post and show
288. 9:20google that extra level of signals
289. 9:22that's only going to help us in the long
290. 9:24term i hope you guys learned from this
291. 9:25i'll see you guys in the next one