¡GOOGLE CONECTA tu ficha con GEMINI! | 📰 Noticias SEO LOCAL 📍 — Transcript

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1. 0:01Welcome to the Local SEO News, where in
2. 0:03just over 10 minutes we're going to
3. 0:05review everything that's happened in
4. 0:07SEO, AI, and marketing for local
5. 0:09businesses. This month there's some
6. 0:12news that changes the rules. From now
7. 0:14on, you'll be able to connect your
8. 0:16Google listing directly to Gemini,
9. 0:18Google's artificial intelligence, an AI
10. 0:21that knows your business inside and out
11. 0:23, including your reviews, your data,
12. 0:25and your performance. I'm going to
13. 0:28explain what that really means for your
14. 0:29business. And that's not the only thing
15. 0:33we're going to talk about, because this
16. 0:35month Google has also tightened the
17. 0:36screws on reviews and has changed the
18. 0:38way the map is displayed. I'm Matías
19. 0:41Romero from Ginan Academy. Let's get
20. 0:43started. Let's get to the big news.
21. 0:59Until now, managing your Google listing
22. 1:01meant going into the dashboard,
23. 1:03struggling with the menus, and doing
24. 1:05things manually. That's about to change
25. 1:07. Google has announced that you'll be
26. 1:10able to connect your business listing
27. 1:12to Gemini from its app. Once connected,
28. 1:16Gemini becomes an assistant that
29. 1:18understands your business, has access
30. 1:20to your reviews and customer questions,
31. 1:22and of course, also your performance
32. 1:25data. And if you’re wondering what
33. 1:28all this is for in practice, I’ll
34. 1:29explain it very simply. Imagine asking
35. 1:32Google, “How has my business been
36. 1:34this month?” and it will analyze your
37. 1:37impressions, requests for directions,
38. 1:39and calls. You can also say, “Gemini,
39. 1:42help me respond to this review.” It
40. 1:44will write the response in your brand
41. 1:46tone, removing what the customer said.
42. 1:49Google has said that this functionality
43. 1:51will begin to roll out globally this
44. 1:53month. As you can imagine, this will
45. 1:56completely reduce the barrier to entry
46. 1:58to managing a listing properly. What
47. 2:01used to take you half an afternoon, you
48. 2:03now ask an AI directly. But be careful,
49. 2:06because it’s not all that easy or
50. 2:07pretty. If you can ask Gemini for all
51. 2:10of this, your client will also be able
52. 2:12to ask Gemini about businesses like
53. 2:14yours. And keep in mind that your
54. 2:17competition will also have access to
55. 2:19the same type of recommendations that
56. 2:21you are going to ask them for. And
57. 2:24there is also the lack of context
58. 2:25because the information that is
59. 2:27compiled in a file is at most 30%of
60. 2:29everything that influences your
61. 2:31business. So the important thing is
62. 2:34that you understand that your company's
63. 2:36information will stop being a formality
64. 2:38and will become the raw material with
65. 2:40which artificial intelligence will talk
66. 2:42about your business. If this
67. 2:44information is incomplete or outdated,
68. 2:46the AI will not speak well of you. It's
69. 2:48that simple. And if the AI is going to
70. 2:51read your reviews to respond to them
71. 2:52for you, it is important to know what
72. 2:54Google is doing with them, because this
73. 2:56month it has been very strict. In case
74. 2:58you didn't know, for a few weeks now
75. 3:00Google has been moderating your
76. 3:02responses to the reviews that are left
77. 3:04for you. In other words, that elaborate
78. 3:07response that you leave for a client
79. 3:09may be retained or not published at all
80. 3:11. And this month, a study came out that
81. 3:14looks at responses to reviews that
82. 3:16Google has rejected. They call them
83. 3:19hidden rejections because they go
84. 3:21unnoticed by the business owner. At the
85. 3:24same time, Google has started asking
86. 3:26the user, literally, if the business
87. 3:28offered them some kind of reward in
88. 3:30exchange for leaving a review. And what
89. 3:34does all this mean together? The fact
90. 3:36that Google is not directly publishing
91. 3:38your responses and is asking your users
92. 3:40if you have given them some kind of
93. 3:42incentive to leave reviews. Well,
94. 3:44basically, the review space is getting
95. 3:46stricter and more policed than ever. In
96. 3:49my opinion, reviews are probably still
97. 3:51the thing that is going to help you
98. 3:53move your position on the map the most.
99. 3:55That doesn't change at all. What does
100. 3:58change is how, how it all plays out and
101. 4:00how you can work on it. Because asking
102. 4:05for reviews in exchange for a discount
103. 4:07or setting a goal for your team to get
104. 4:09so many reviews per month is exactly
105. 4:11what Google is flagging and penalizing.
106. 4:15An important nuance to all this is that
107. 4:17if you get a response rejected, it's
108. 4:19not a penalty as such, but if you're
109. 4:21getting a lot of rejections and you
110. 4:23don't know it, you're losing a tool for
111. 4:25building relationships with your client
112. 4:27and you're not interacting with them.
113. 4:30So it's a good idea to check it
114. 4:32frequently. Before continuing with the
115. 4:35video, let me tell you something that's
116. 4:37going to interest you, because if you
117. 4:39offer SEO services in addition to your
118. 4:41own business, or you're a freelance
119. 4:43consultant or have a small agency, what
120. 4:45I'm going to tell you now is going to
121. 4:47change the way you get clients. Because
122. 4:50you probably already know that the
123. 4:52number one problem in the sector isn't
124. 4:54that people don't know how to do SEO,
125. 4:56it's that it's very difficult to
126. 4:58consistently find clients without going
127. 5:00crazy during the process. That's why
128. 5:05we've launched Pillalits, a tool within
129. 5:07Local Brain that has a very specific
130. 5:09flow. You type in a category and a city
131. 5:15, such as a painter in Murcia or
132. 5:17lawyers in Malaga, and in 10 minutes
133. 5:19you'll have dozens of businesses with
134. 5:21no website or a poor website. It also
135. 5:27includes the email address of the
136. 5:29company and an exact SEO score that
137. 5:31tells you how much room for improvement
138. 5:33their current website has and what
139. 5:35arguments to use to sell it. But what
140. 5:39makes the difference is not the
141. 5:40scraping, it's what happens next.
142. 5:44Pillalitz automatically generates a
143. 5:46real website for that business with
144. 5:49their name, logo, and Google reviews,
145. 5:51and attaches it directly to the email
146. 5:53you send them. In other words, the
147. 5:58owner opens the email, clicks on the
148. 6:00link, and sees the new website you're
149. 6:02proposing set up without you having to
150. 6:05do anything. The open rate of the open
151. 6:11beta was over 35%of all emails sent,
152. 6:14and one in nine closed a customer in
153. 6:16the first week of using it. If you want
154. 6:23to take it to the next level, the
155. 6:25premium plan includes the rotator, a
156. 6:27tool in which you configure the
157. 6:29category and municipalities you want to
158. 6:31target, and the prospecting bot
159. 6:33generates the websites and sends 10
160. 6:35personalized emails per day completely
161. 6:37automatically, without you even having
162. 6:39to open the application. You just have
163. 6:45to show up for the video calls that
164. 6:46come to you on your calendar. If you
165. 6:50want to try Pillits, I'll leave a 15%
166. 6:52discount coupon in the description
167. 6:54below so you can try it out and start
168. 6:56getting clients automatically. Now,
169. 7:00let's continue with the video. Let's
170. 7:02continue with your profile because
171. 7:04Google has been messing with it this
172. 7:05month, as usual, without warning. The
173. 7:08first thing you need to know is that
174. 7:10Google has added WhatsApp numbers to a
175. 7:12bunch of profiles automatically and
176. 7:14without the owner asking for it. So if
177. 7:17you've received an email from Google
178. 7:19notifying you of such a change, go in
179. 7:21and check which number appears on your
180. 7:23profile, just in case it's not the one
181. 7:25you want. The second new feature, this
182. 7:27one is quite good, is that Google is
183. 7:29going to allow you to connect your
184. 7:31Google Business Profile with Google
185. 7:33Analytics. So yes, you'll finally be
186. 7:35able to cross-reference what happens in
187. 7:37your profile with what happens later on
188. 7:39your website. They're rolling this out
189. 7:42progressively and you'll have it
190. 7:43available in the coming weeks. And the
191. 7:46third new feature is that the photos
192. 7:48and videos on your listing now show how
193. 7:50many times they've been viewed. A very
194. 7:52interesting piece of information that
195. 7:54tells you which images work and which
196. 7:56don't. As you've seen, Google gives us
197. 7:58a mixed bag. Anything that involves
198. 8:00more data and more connections, well,
199. 8:02that's welcome. But WhatsApp is no
200. 8:04exception. Google likes to change your
201. 8:08listing's details on its own, which is
202. 8:10why I insist so much on monitoring your
203. 8:12business profile on Google frequently.
204. 8:16This isn't so that you live in fear,
205. 8:18but so that you find out the day it
206. 8:20happens and not three months later. And
207. 8:22it's not just your listing that changes
208. 8:24on the inside, it also changes how it
209. 8:26looks on the outside on the map,
210. 8:28because Google has removed pagination
211. 8:30from the Local Finder. In case you
212. 8:32didn't know, the Local Finder is that
213. 8:34expanded list that appears when you
214. 8:36click on More Places in the Local Pack.
215. 8:38Before, you had to go from page to page
216. 8:40, now you don't. It's not clear if this
217. 8:43is a one-off bug or if they're going to
218. 8:44leave it like this. In addition, Google
219. 8:47is testing two things. displaying
220. 8:50real-time stock of products within the
221. 8:52local pack and, for the time being,
222. 8:54only in the United States, it is also
223. 8:57testing placing home service ads within
224. 8:59local service ads, those ads for local
225. 9:01businesses. What I see here is a very
226. 9:05clear direction, is that the map
227. 9:06increasingly shows you more things that
228. 9:08are actionable such as stock, price,
229. 9:10making a reservation and that rewards
230. 9:12the business that has a complete and
231. 9:14up-to-date listing. All this on the
232. 9:16side that you win. Now what can cost
233. 9:19you a lot? I'm going to start with some
234. 9:22good news among all the bad news.
235. 9:24Google finally gives you detailed
236. 9:26reasons when it rejects something in
237. 9:28your listing. Before, it was basically
238. 9:31a black box that said rejected and you
239. 9:34had to guess why. Now they give you the
240. 9:38details and sincerely it is appreciated
241. 9:40because the truth is that we are
242. 9:42needing it, since this month there has
243. 9:44been a wave of suspensions of listings
244. 9:46related to restrictions on the user
245. 9:48account that manages them. In other
246. 9:51words, what is being suspended is not
247. 9:53because there is something wrong with
248. 9:55the business listing, but because one
249. 9:57of the accounts that manages it has
250. 9:59something wrong, at least in Google's
251. 10:01eyes. As if that were not enough, there
252. 10:04is a reported book of invitations to
253. 10:06grant owner or manager access to a
254. 10:08listing that are not working well in
255. 10:10some cases. As you can see, changing
256. 10:13the listing is still sometimes a risky
257. 10:15sport. My usual advice for all this is
258. 10:18to document what you change, do not
259. 10:20change 10 things at once and have a
260. 10:22place where you can see the entire
261. 10:23history of your listing, because the
262. 10:25day something goes wrong you will know
263. 10:27very well when it happened, you will
264. 10:29know very well what happened and when.
265. 10:32And that's it for the June review. For
266. 10:34me, the picture of the month is quite
267. 10:36clear. Artificial intelligence is
268. 10:38getting inside your listing and between
269. 10:40you and your client. Reviews are
270. 10:43increasingly monitored and the map
271. 10:44increasingly rewards those who have a
272. 10:46complete and well-kept listing. Now
273. 10:48it's your turn. Tell me something in
274. 10:50the comments. Which of these new
275. 10:53features caught you by surprise? To me,
276. 10:56Gemini seems like one that will change
277. 10:58the day-to-day of many local businesses
278. 11:00the most, but I'm raising your eyebrows
279. 11:02as well. Remember that you have the
280. 11:06complete summary with all the links to
281. 11:07the official sources and you can
282. 11:09subscribe to the newsletter to stay up
283. 11:11to date on SEO and marketing for local
284. 11:13businesses. Now, see you in the next
285. 11:16video. Hello. Ha.