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Google Adsense - How To Make Money - FULL Tutorial! — Transcript

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0:00Google AdSense. Yes, it's true.
0:04I've made over a half a million dollars
0:06with AdSense. And yes, each and every
0:10year they pay an estimated 30 billion
0:12dollars out through the AdSense program
0:15to various publishers, website owners,
0:17YouTubers, and more. And today, I'm
0:20going to show you exactly how this
0:22works, when to use it, when it pays more
0:25than affiliate offers, when to use
0:27affiliate offers, how to get paid the
0:29most, and pretty much everything you
0:31need to know to be an AdSense publisher
0:33to make money online. And not to give
0:36away how old I am, but I actually
0:38started making money with AdSense back
0:40in late 2002, early 2003. So, I know a
0:44thing or two about this and how you can
0:46make money with AdSense, affiliate
0:48marketing, AI, content creation, and
0:51more. So, if you're excited, smash the
0:53like button. Let's hop in the computer
0:55and go to work.
0:57>> [music]
1:03>> All right. So, AdSense, as you can tell,
1:05is not my biggest earner, but I have
1:07cracked a hundred thousand dollars a
1:08year with AdSense and most of the five
1:11hundred thousand I made was concentrated
1:13within a couple of years rather than
1:15drawn out over my whole career. There
1:17are some sites that I use AdSense on and
1:19some projects I use it for, but overall,
1:21there's only one time that I've used it
1:23where it was the big earner, and I'm
1:25going to show you that in a minute. It
1:26was on a mortgage site that I ran. So,
1:28let's go through and talk about how to
1:30make money with AdSense so that you know
1:31the truth of how it works. Because a lot
1:33of people out there have a lot of
1:34misconceptions about how it works, how
1:37to get paid, how much it pays, and
1:39different things like that, where to use
1:40it, stuff like that. So, what we're
1:42going to do is we're going to go through
1:43line by line and show you exactly what's
1:46going on here. So, if you want to make
1:48money with AdSense, this is pretty much
1:50what it looks like. This looks
1:51complicated, but don't worry, we're
1:53going to boil it down and kind of get
1:54into the nitty-gritty of how it actually
1:56works. When we go through, we need to
1:58understand what Google AdSense actually
2:01is. Google AdSense is very attractive to
2:04a lot of people
2:05because you could get paid without
2:07having
2:08affiliate offers or people buying things
2:10or anything like that. It is literally
2:12pay for impressions and pay per click
2:15where you're getting paid for clicks on
2:17ads. Very, very important, it is not
2:19like affiliate marketing in the sense
2:21that you have to put a link and then
2:22sell something. It's more like a display
2:25monetization system that pays you for
2:27attention, intent, and time spent. The
2:30reason people like this is because you
2:31could literally slap a code on your
2:33website, Google taps into the vast
2:36majority of advertisers, shows those
2:38ads, and when they're clicked on or
2:39shown a certain amount of time, you
2:41actually get paid. Now, there are some
2:43caveats there. It's not like you just
2:44throw it up and get paid every time
2:46someone clicks. There are some rules and
2:48things that we need to follow. But, you
2:50can publish helpful content, Google
2:52handles the advertisers, auctions,
2:54pricing, fraud detection, payments, and
2:56everything like that. We don't have to
2:57do any selling. We don't have to
2:59convince anyone. In fact, you don't want
3:01to convince people because you want to
3:03let the ads do their thing, and you
3:04never have to close sales or calls or
3:06deals or anything like that. It's very,
3:09very low-key, and our job is just to
3:12publish content. Now,
3:14I'm going to show you some of the good,
3:15the bad, and the ugly here. We're going
3:17to go through and look at the history of
3:19AdSense. I've been in this industry for
3:21a long time. Jeremy was one of the first
3:23people to be popular for his giant
3:26AdSense check. If you're to go search
3:28for that in Google, you'll find it. He
3:30had a monthly earning of like a hundred
3:31and thirty-two thousand dollars. I
3:33believe my best month with AdSense was
3:36right around twenty-seven thousand,
3:38which is pretty cool. It was a It was a
3:39while ago. I since then have found how
3:42to monetize in different ways, but that
3:43was a pretty good one. So, understanding
3:45that this can actually be very lucrative
3:47is super important. And this is
3:49basically the crux of all the people
3:51that are talking about faceless content,
3:53faceless videos, stuff like that. What
3:55we're seeing is this is where the world
3:57came from. And that's why I want to make
3:58these videos because being in this
4:00industry as long as I have,
4:02you start to see trends and you start to
4:05understand that nothing's really new.
4:07Even with AI, like there's nothing
4:09really new. It fits into a box. It just
4:11makes a certain set of things easier.
4:13Right? Like for AdSense, we used to have
4:15to write articles and content. Now, you
4:18can have AI do it. Now, be very, very
4:20careful because with AdSense and with
4:23YouTube, they are strict on their AI
4:26rules. So, it's not like you can just
4:28put
4:29AI slop out there and get paid. You do
4:31have to follow rules. Now, AdSense is
4:33super attractive because you don't have
4:34to sell. Obviously,
4:36people love faceless video channels as a
4:39business opportunity or business method
4:41because of the fact that you don't have
4:43to have a website, you don't have to All
4:44you have to do is make videos and
4:46AdSense pays you through the advertiser
4:48platform. That's why people really like
4:50this. AdSense equals no sales, no
4:52pitching, no convincing, no closing,
4:53which is very, very attractive. What we
4:56do is we provide the content and the
4:58traffic, Google handles the advertisers,
5:01the auctions, pricing, getting paid,
5:04everything like that, and they send you
5:05a check. Now, I have heard different
5:07terms on how much advertisers are paid.
5:10I think it's pretty much around the 55%
5:14is what they pay out. I think on YouTube
5:16it might be a little bit higher or
5:18lower. Um, but I think on actual
5:20AdSense, I don't know if they've said
5:23this publicly, but a lot of people
5:24speculate that it's around 68%,
5:27which is pretty solid. Like, I don't
5:28have to do any work. I just put the code
5:30on my site and I get the lion's share of
5:32the money. That's pretty cool. And you
5:34could see here what they're actually
5:36paying out
5:37on these different platforms. YouTube
5:40definitely is is growing. There are some
5:41YouTube AdSense publishers that do
5:43really well. Now, fun fact, my best day
5:46on AdSense was around seventeen hundred
5:48dollars, and on that day, it had nothing
5:51It was before I started doing videos.
5:53So, it was long before. It was on a
5:55content site. I'll show you how that
5:56works in just a little bit. Now, when we
5:58look at how AdSense works, basically,
6:00you're going to make a website, which is
6:02content, or you create a YouTube channel
6:04or an app. Google is going to review the
6:06quality and the compliance. So, if
6:08you're talking about things Google
6:09doesn't approve of or things that they
6:11don't want to pay on or something their
6:13advertisers don't like, they're going to
6:15reject you. A lot of people do get
6:17rejected on the first go around, but you
6:19got to stick to it, make good content,
6:21and make things work. Once you get
6:23approved, you get a code, you put the
6:25code on your website. It's very easy.
6:27Just copy and paste it onto any website
6:29and it'll show, and the ads will
6:31dynamically adapt to your content topic,
6:34user intent, geography. What this does,
6:38it's like the reverse of SEO, okay? SEO
6:40is the art of showing up on Google,
6:44right? Like, I want to show up on Google
6:46for a keyword money or whatever it is,
6:49okay?
6:50Google AdSense is the exact opposite
6:53script where it's reading what your
6:56website's about so that it can find ads
6:59that are going to fit. Now, this is
7:01super important because the different
7:03topic you're in is going to determine
7:05the amount of money that is available in
7:08that
7:09pool, right? So, like, if you're making
7:10content about funny cats, obviously,
7:13that's going to pay like 0.0001
7:16cent per click or view, whereas if
7:18you're talking about credit cards or
7:19mortgages or big topics, then it's going
7:22to be something different. Like, home
7:23improvement might be a much more
7:25expensive ad than, say, you know, some
7:28funny video or YouTube gossip or
7:30something like that, okay? Going through
7:32and understanding this is key because if
7:34you're looking at doing this to make
7:35money, whether it's a faceless channel,
7:37whether it's a blog, whatever it is, you
7:40choose the topic. So, like, if your
7:41topic isn't paying, it's because you
7:42chose the wrong topic. So, pick
7:44something that If you're looking to make
7:46money, pick something that has
7:48advertisers in it. I'll show you how to
7:49find those in just a little bit. We'll
7:51talk about uh SpyFu, which is a great
7:53place to find what is being paid. Now,
7:57very important to remember, SpyFu is
7:59just a tool. It does not tell you what
8:01you're going to make or anything like
8:02that.
8:03Number five, the earnings accumulate
8:05within your AdSense account, and the
8:07monthly payout you get is after you make
8:09a hundred dollars. No funnels, no
8:11checkout pages, no customer support. You
8:13could literally make a website about
8:15whatever you want to talk about, get
8:16traffic, they click on ads, they see
8:18ads, you get paid. This is probably the
8:21lowest barrier of entry to making money
8:23online, which is why people love it.
8:25Back in 2002, 2003, when AdSense came
8:28out, I was so happy. Before that, I was
8:31using FindWhat and Seven Search, which I
8:34really liked FindWhat, but their
8:35platform
8:37was kind of wonky. They didn't have uh
8:38enough advertisers. The benefit of
8:40Google is they have all the advertisers.
8:42So, like, they have the money. They're
8:44making hundreds of bazillions of
8:45dollars. So, tapping into that
8:48is key. If you go to, like, Ezoic
8:51or Mediavine, much less advertisers, so
8:54the amount you're going to make is
8:55lower. Very important. Now, sometimes
8:57it'll be higher. I'll talk to you about
8:59that in just a minute. Like with
9:01FindWhat, I was able to target a certain
9:03demographic, get a custom code from
9:05them, and thus make more. So,
9:07understanding how all these fit in is
9:09good. Because here's the deal. You want
9:11to do faceless videos, you want to do
9:12AdSense, you want to make content, you
9:13want to use a AI, fine, great,
9:15wonderful, but at the end of the day,
9:17you are a business person. That's what
9:20you do. So, if you don't treat this like
9:22a business, if you're just out there,
9:24you know, trying to do whatever the
9:26gurus say,
9:28that's going to be difficult. We want to
9:29treat this like a business and really
9:31look at strategy before we implement.
9:34And this is a problem I have with a lot
9:36of content out there about making money
9:38online where people will talk about,
9:40"Oh, here's how to make a video with
9:42AI."
9:43And then they'll do, like, two seconds
9:45on how to get traffic and make money.
9:47My videos, I like to do the opposite
9:49where I talk about the strategy because,
9:51like, let's face it, the strategy is
9:53what you need. You could go figure out
9:55how to make an AI video. That's not hard
9:57to do. You can figure out how to make
9:58content. You can figure all that other
9:59stuff out. The strategy is the thing
10:02that takes the money and and makes it,
10:04right? That's what's actually going to
10:06get you ahead. So, understanding that's
10:07key. Now, the types of ads that AdSense
10:09has,
10:11AdSense follows attention, not
10:13platforms. They're going to look at
10:15websites and blogs. Contrary to popular
10:16belief, there are still a lot of people
10:18making money with AdSense, even with all
10:20the Google changes and things like that,
10:23it's still making a ton of money.
10:24Classic
10:26are display or responsive ads. What's a
10:28display ad? Well, there's two different
10:30types of ads. You can have what's called
10:33a text ad. This is where there'd be text
10:36on a website. It's like words, text.
10:38Display ad would be a box. Now, a
10:40display ad simply just means this spot
10:45displays something. It could be an
10:46image, it could be a video, it could be
10:48a you know, revolving image, a flash
10:50thing, or something like that, okay?
10:52Pretty cool. Understanding that is key.
10:55The one that we make the most money on
10:57is using display ads that show text.
11:00Text will always out pull images. I've
11:04tested it for many years. It is always
11:06the case, unless the image is based on
11:08text. More about that in a minute. So,
11:10what we're going to look at
11:12is display or responsive, meaning it
11:14works on mobile, text ads, often blue
11:16link style, like a blue link. People are
11:18trained to click the blue link. Don't
11:20fight it. It works. In-feed ads, this is
11:23where you have like native in lists,
11:25where it kind of looks like content, but
11:28obviously you want to disclose that it
11:29is an ad box. That's why it says ads by
11:31Google. In-article ads, where, you know,
11:34maybe it's
11:35next to the text or something like that,
11:37matched content, um anchor ads, vignette
11:41ads, which is for mobile, different
11:43things like that. Well, we're going to
11:44focus on these text ads. Those are the
11:46ones that work the best, where you have
11:48just words, text on the page. Very, very
11:52important. Best for evergreen audience
11:54glossaries, tools, calculators, and
11:56informational blogs. So, one of the
11:57things that's cool about AdSense is it's
11:59based on the traffic you get, not the
12:02content you have. So, when I was doing
12:05my best website with AdSense, it was a
12:08mortgage calculator website, and this
12:11site I I literally went out there. This
12:12was before AI. I paid $149 for the
12:16rights to a bunch of different
12:18calculators for mortgages. It's like a
12:20monthly payment calculator, or a
12:22percentage calculator, this, all these
12:24different calculators for mortgage. I
12:26put them all on my website,
12:28designed the website and everything like
12:29that, and had ads on the site. And
12:31people would go there to use the
12:32calculators, so I didn't have to have a
12:35bazillion articles of information. I
12:38just had the tools and some little text
12:40and stuff like that. Understanding
12:42that's key. You don't have to have a
12:43gigantic site. It just needs to be a
12:45good site. Some places have a tool, like
12:48there's one where
12:49like a PDF converter, where it converts
12:51different files. Very good for ads,
12:54right? And
12:55get a bunch of traffic. Some of these
12:56companies make a ton of money. Or you
12:59look at something like
13:01um
13:01what is wikiHow, or any of those other
13:04sites that are basically serving
13:06content. I'll I'll put the links in the
13:08description. We have a couple of
13:09breakdowns of them, and these are
13:11AdSense publishers that are making a lot
13:14of money. I mean, we did one they was
13:16talking about they were making like a
13:17hundred grand a day, maybe even more.
13:19So, understanding that's key. Now,
13:21remember, I've made a lot of money, a
13:23lot of people make a lot of money. The
13:25vast majority of people watching videos
13:27and trying to quote-unquote make money
13:28online make nothing. So, take this with
13:31a grain of salt. This is a business.
13:33That's why I teach you strategy and
13:35business first, because I don't want you
13:37to go out there and make a bunch of
13:39videos thinking that's going to get you
13:41ahead when you have no strategy. We need
13:43strategy first. Now, another thing you
13:45can do is YouTube. AdSense does show on
13:48YouTube videos. So, when you're watching
13:50a video here and an ad shows up, usually
13:54if the publisher is in the partner
13:56program, they get paid based on the ads
13:59that show. Pretty basic stuff. They have
14:01pre-roll ads, which is before a video,
14:03mid-roll, which is in the middle of a
14:04video, like this video's going to be
14:06long, so it'll have a lot of mid-roll,
14:08post-roll, which is after, or overlay,
14:10when an ad shows up and it's like a
14:12little banner box in the video.
14:15Also, shorts ads, okay? So, there's lots
14:18of ways that ads show up, display ads,
14:21besides videos, things like that. What
14:23we're optimizing here is watch time,
14:25retention, session duration, and more.
14:28You do zero placement work. You just
14:31create content. That's why people love
14:32AdSense. I could just create content, do
14:34what I love doing, and they send you a
14:37check based on the ads and the views and
14:39things like that. Super important. They
14:41also have mobile apps, where mobile apps
14:43have AdSense in them. That's why, you
14:45know, you might be playing a game on
14:46your phone and there's a little ad that
14:48says ad by Google. That's how it works.
14:51This is best for simple utilities,
14:52calculators, timers, tools, and things
14:54like that. Now, we want to understand
14:56also, this is all based on the topic.
14:59So, if your app is, you know,
15:01a bird game, right? That's not going to
15:04make as much as an app that's like
15:05helping you measure drywall or something
15:08like that. Understanding all these
15:09things is going to help you make better
15:11decisions in business. Now, AdSense
15:14versus affiliate marketing. AdSense is a
15:17revenue model based on impressions and
15:18clicks. You control the topic and
15:20intent. It's best for non-buyers,
15:23researchers. So, like if someone is
15:24searching for I want to buy web hosting,
15:28it's probably best to link them to a web
15:29hosting affiliate program, not just
15:31AdSense. AdSense might actually lose you
15:34money on that example.
15:36Google pays you direct on these, and the
15:38effort is pretty passive. You just kick
15:40back, make content, there you go. Works
15:42really well. That's why you see all
15:43these faceless video creators going
15:45crazy and making a bunch of money. Why?
15:47Because AdSense is it works. It's really
15:50good. It's a solid system. Now, they are
15:52strict on certain types of AI content.
15:55Make sure whatever you're doing fits
15:57what they're doing, otherwise you might
15:59not get paid. Very important, or you
16:01could get shut down. There's a lot of
16:02different variables there that you have
16:04to look at. Always read the terms and
16:06conditions. When you see something new
16:08pop up, follow the rule. You want to get
16:10paid, you got to follow the rule. Just
16:11like if you were going to work, you
16:13wouldn't be like, "Hey boss, I'm going
16:14to do what I want." He's like, "No, you
16:16kind of got to do what I tell you.
16:17That's why I give you a check. You don't
16:19just to come in here and, you know,
16:21eat lunch and have parties all day. You
16:23have to do these things." And that's the
16:25same here. While it's not as strict as a
16:27boss, there are certain things you need
16:29to follow. With affiliate marketing,
16:31there's a little bit more freedom,
16:33where you can choose what you want
16:35where. You can flip different markets
16:37into different things.
16:39Different stuff going on. We're going to
16:40talk about all this in just a minute,
16:41because with that example I talked about
16:43with the mortgage thing, there were
16:45different things that I learned that
16:48will end up with more money. This is
16:51about making websites that really serve
16:53the need the need and moving the intent
16:56line. Intent. Guy looking up mortgage
16:59calculator just passive, how much am I
17:00going to pay? Guy actually looking to
17:03apply for a mortgage, boom, there you
17:05go.
17:06And what you could do is you could have
17:07a website
17:08and you have a page about
17:11how to apply.
17:13That page changes the intent, where
17:15maybe you have an affiliate offer or
17:16something like that.
17:17Combining AdSense with other stuff
17:20is a fantastic way to make money online.
17:22Offer control, um the control you get
17:25offer selection, like if I have my
17:26website, I can put whatever affiliate
17:28offer I want on it. Obviously, follow
17:30the rules and terms and conditions and
17:32ethics and everything like that, but I
17:33am free to do that, or Google is going
17:36to find the the ad in the AdSense model.
17:38Payment, you're going to get paid by a
17:39merchant or network or a bunch of
17:41places, versus Google just sending you
17:43one. Now, we are seeing consolidation of
17:46a lot of this stuff, like
17:47YouTube now has AdSense, it has
17:49memberships, it has stars and rewards.
17:52There's all kinds of different things
17:54like likes or super chats. All of that
17:57is processed through the ad system, so
17:59you are paid one on all of it. That's
18:02why this is attractive. What people want
18:04when it comes to making money online is
18:06they want the lowest barrier of entry
18:07possible,
18:08which often times leads to making less
18:12money. Because think about it this way.
18:14If an advertiser is willing to pay for
18:15an ad on your website,
18:18wouldn't it be safe to say they're
18:20making more money than the ad costs?
18:22Exactly. That's like the point of
18:24advertising. And I think they say
18:26somewhere, don't quote me on it, results
18:27not typical implied or guaranteed, but
18:29it says that the average person that
18:31spends a dollar on AdWords, which is the
18:34opposite of AdSense, right? AdWords is
18:36where they get the advertisers.
18:38AdSense is where they put the ads on the
18:40sites.
18:41AdWords,
18:42they say that the average is if they put
18:44a dollar in, they usually get $8 in ROI,
18:47which means they're making a lot more,
18:49which as a business owner, I want to be
18:50like, "Well, what are they doing that
18:52I'm not doing?" Cuz I'd rather have
18:53eight times the money than one.
18:55That's just the way that I think. Again,
18:57it's not typical or anything like that.
18:58It's just business thinking. And I
19:00myself have seen the difference in doing
19:03this. I had a website that literally
19:05made,
19:06I mean, $12 a day with AdSense,
19:09and using affiliate marketing, that same
19:12exact traffic made me $4,500 a day.
19:16Now, are you going to go out there and
19:17make $4,500 a day? Of course not. You
19:20got to look at this like a business. I'm
19:22I'm saying these results to show you the
19:24drastic difference between what Google
19:27can find as an ad and what I know as an
19:29affiliate marketer. You got to combine
19:31these things. Now, AdSense pays for
19:33three things, attention,
19:35intent, and time spent. So, attention,
19:38right? Like you got an ad for, you know,
19:40the Snuggie or whatever, right? You got
19:42the attention of people watching
19:44fireplace videos. Snuggie would probably
19:46be a pretty darn good ad for those
19:47videos. So, that would be attention.
19:49Intent would be someone watching a video
19:51about how do I save money on this? Okay,
19:55cool. And then time spent is obviously
19:58if someone watches an hour-long video,
20:01they're going to pay more because
20:02there's more ads, more intent, more
20:04attention than just a 2-minute video.
20:07This is why like I'm not a big fan of
20:10creating shorts. One because it's really
20:12hard for me to say something in a minute
20:14or less. I just talk too long. That's
20:16the way it is, right? But hopefully you
20:18guys like this stuff. And going through
20:20and looking at that, shorts pay very,
20:22very little. Um where I'd rather just
20:24sit down and make a really good
20:2610-minute video and get paid more than,
20:28you know, trying to get a million views
20:30on shorts. However, it is easier to get
20:32views on shorts because there's no
20:34investment, right? I see something
20:35that's like, "How to make money
20:37overnight?" And it's a 30-second video.
20:39It's like, "Ah, I might as well spend 30
20:40seconds see what the guy has to say."
20:42When you see a video like this, you're
20:43like, "Do I really have an hour to learn
20:45about AdSense?" Yeah, I don't know. But
20:49guess what? The people who will spend an
20:51hour are highly intent on making this
20:54work. Very, very important. So we got to
20:57understand that. Now, metrics that
20:58matter, I don't know why, but my
21:00software would not make these
21:02They wouldn't make them show up. But
21:04anyway, we needed to look at the metrics
21:06because with affiliate marketing you
21:07have what's known as an EPC, which is
21:09earnings per click. If I send 100 clicks
21:12to this offer and make $100, my EPC is,
21:15drum roll, bring, $1. Simple. AdSense
21:19equivalent is CPC or cost per click or
21:22something like that. It's going to show
21:23you what you make per click. Link CTR
21:26versus ad CTR. So like how many people
21:29on my blog click on a link? How many
21:31people that saw the AdSense box clicked
21:33on an ad? Simple stuff. Conversion rate,
21:36advertiser controlled. Then you have
21:37your RPMs, which is revenue per mil or
21:40thousand, and you're going to see how
21:42that works, okay?
21:44Simple stuff. We don't control
21:45conversions, we control intent. That's
21:48the game of AdSense. We control topic,
21:50the intent, the traffic source, the ad
21:52placement, and the user interface. We do
21:55not control, if we're just using
21:57AdSense, advertisers, pricing, or
22:00conversions. That code literally does it
22:02all for us. Very important. Now, here's
22:05the big
22:07big question. How much can you make with
22:10AdSense? Well, it's
22:12it's a give-and-take. You look at my
22:14career and I'm like, "Okay, I've been at
22:16this 26 years, 500 grand." I think I'm
22:18probably closer to 800 grand or a
22:20million if I calculate all my AdSense
22:23over all the years, but that's literally
22:26less than like a 20th of my income. So
22:29looking at that, it's like, "Okay,
22:31that's not the big kahuna." But it can
22:33make a lot and in some niches it will.
22:35Like there's some YouTube niches that
22:37like, yeah, it thrives on on on the
22:39AdSense platform versus selling your own
22:41stuff. Just depends on what niche you're
22:43in. I'm a big believer of build a
22:44mailing list, build an audience, build a
22:46business. But if you just want to do
22:48AdSense, there is a lot of money out
22:50there. The average person trying to make
22:52money makes nothing.
22:54What we're going to look at for earnings
22:55is traffic volume, geography, right?
22:58Different countries pay more. Like
23:00obviously some countries can't afford
23:03expensive refrigerators, so that ad in a
23:06different country will show less. So
23:08even though your content is for USA,
23:11maybe it's going somewhere else and the
23:12ads and things like that. I focus on
23:15certain demographics. Like a lot of
23:17people always want me to translate my
23:18videos and stuff. At the end of the day,
23:21is that going to earn as much just by
23:24translating? Usually the answer is no,
23:26which is why we don't do it. And I don't
23:28want to have to adapt all the things to
23:30that. And the amount paid in different
23:33countries is not worth it in some cases.
23:37Understanding this like a business
23:38person, you don't want to just go hire a
23:41team to translate all your videos
23:43because three people asked you for it.
23:46Got to make a good business decision.
23:48Niche competitiveness is is key. Like
23:50mortgage pays more. Why? Because there's
23:52a lot of mortgage people who want that
23:53traffic. User intent, layout, and
23:56engagement. Low intent equals very bad
23:59RPM. So like if your people are like
24:01just, you know, I want a quote of the
24:03day,
24:04that's a low intent. They just want a
24:06quote. That's all they want. They don't
24:07want to buy anything. That's where like,
24:09"Okay, maybe I'd go into print on demand
24:11if I have a quote of the day and I have
24:12a million people coming to my site,
24:14maybe do a print on demand for the quote
24:16of the day. If they like it, they can
24:17get the t-shirt." That's going to make
24:19more than just generic ads. We need to
24:22think about our traffic in a very
24:23specific way. And that's why I brought
24:25up the example of the $12 site where I
24:27was making 12 and I got a good day I
24:29made $60 versus the 4,500.
24:33Right? I wanted to bring that up because
24:35like had I not found that, I would have
24:37thought that niche was just a dud. And
24:39it did take some work to look at it. It
24:41took a lot of traffic and a lot of
24:42effort to learn how that would work. But
24:45some trash niches that have junk traffic
24:49that advertisers aren't going after, if
24:52you're creative enough, sometimes you
24:54can find the money. Now, AdSense
24:56probably won't find it.
24:58Right? They're probably just going to
24:59show the ads and, you know, it'll be
25:01pretty generic. Although with AI, I
25:03think this is going to get better. Like
25:05I think once AI, Google Gemini is in
25:08this understanding, "Oh, this guy might
25:10want to learn how to, you know, buckle
25:12his shoes."
25:14It's going to lead to buying a new
25:15tuxedo or whatever. Maybe the AI will
25:17know that and the CPMs I think are going
25:19to go up.
25:20Which is cool. Decent info niches like
25:23run-of-the-mill like money videos or uh
25:26personal development or something like
25:27that.
25:28Higher RPM. These are also higher RPM.
25:31Now, remember these are not typical
25:33implied or guaranteed. It completely
25:35depends. Like it depends on your site.
25:37If your site is not structured properly
25:40and the AdSense reads it as like, "Oh,
25:43this site's about happy faces." when
25:45it's actually about mortgages, that's
25:47going to factor in. There's a lot of
25:48things to look at. And the best thing to
25:49do, get familiar with the the
25:52directions, terms and conditions,
25:53understand how it works, understand what
25:55you can and can't do, and then test.
25:58Test it, see what works. You'll find on
26:01your site it might be different. For me,
26:04white background, blue text, uh blue
26:07links, black text, and red somewhere on
26:09it was always the best. Now, if you have
26:12a site that's, you know, dark with these
26:14colors, you might want neon and
26:15whatever. You want to make it fit. Okay?
26:17So that's where testing comes in. Now,
26:19the content to cash flow looks like
26:20this.
26:22You create content, whether it's a blog,
26:24uh a tool, whether it's uh you know,
26:26maybe a list of prompts or hosting
26:29companies or whatever it is, review
26:30article. Okay, you're going to make that
26:32content. You're going to get traffic.
26:34The ad auction is going to find ads that
26:37want your topic. Right? And it's the way
26:39the AdSense works. Again, it's the
26:41reverse of AdWords. If I make an AdWords
26:44ad, I can go out there and say, "Hey,
26:46you know what? I want to put an ad on AI
26:48Profit Scoop." And I can bid on that one
26:50alone. So it's very, very precise. But
26:53what's going to happen is that auction
26:55is going to display the ads in real time
26:57and it'll find them. It's like, "Oh,
26:58this guy bids now. When he stops his
27:00budget, his ad goes out of rotation."
27:02It's all automated. It's pretty amazing
27:05how it works. And I think that not
27:07enough props were given to the guy who
27:09said, "Let's use AdSense." Because back
27:11in the day Google was like, "Hey, wait a
27:13minute. We're losing all this traffic to
27:15all these people."
27:16AdSense helped them get it back, which I
27:18think that was one of Google's smartest
27:20decisions ever. So they display on the
27:23site like that.
27:24User engages with the ad, whether it's a
27:26view, impression, or a click, and then
27:28that is where the money is made. Now,
27:30the requirements are original helpful
27:33content. Google's been pretty clear that
27:35they're okay with AI content as long
27:37it's original and helpful. Right now, a
27:40lot of YouTubers are facing the
27:42unhelpful content or non-unique content
27:45or something like that where they're
27:46borderline like making spam.
27:48Unfortunately, AI has created a massive
27:51spam problem. Like you think of back in
27:53the day when you got like 50 emails a
27:55day, this is beyond that. It is
27:58insanity. Like 60, 70, 80% of the entire
28:02internet is now AI slop or spam.
28:06Kind of difficult. So the cool part for
28:08people like me is, you know what? I
28:10choose to sit here and make the video
28:12for you
28:13in my real person, even when I don't
28:15feel like it, even when I'm tired. I sit
28:18here and do it because it's original
28:19helpful content and I'd rather do that
28:21than some AI slop just to get stuff out
28:24there. Now, it is to each his own. There
28:26are some people making a lot with AI
28:28slop. I mean, it just depends on who's
28:30going to pay you for it. AdSense usually
28:32doesn't like it. That's usually why you
28:34get rejected. Clear navigation.
28:36Is there a privacy policy, terms and
28:38conditions, and is your traffic legit?
28:41That's the big one. Like if you're out
28:43there and you're sending traffic from
28:45something that has nothing to do with,
28:47like let's say you have a mortgage site
28:49and you're like, "I'm going to send
28:50people from, you know, some Facebook
28:53clickbait." Okay, that's not legit
28:55traffic. They don't legitimately want to
28:57read your site cuz they want to read it.
28:59You need people that legitimately want
29:01to read your content cuz they like it.
29:03Also, another thing you have to look at
29:05is no prohibited topics. So there's a
29:07lot of list of topics. Go look at their
29:09terms and conditions. There's certain
29:10things you can't and probably shouldn't
29:13touch with a 10-ft pole. And there is a
29:15quality minimum. Okay? There's no
29:17traffic minimum. Like they're like,
29:19"Okay, you get traffic. That's cool. You
29:20can make a dollar or whatever." There is
29:22a quality minimum. You do need quality
29:25traffic, ethical good stuff. Right?
29:29AdSense through the affiliate lens. When
29:30I look at this through affiliate
29:31marketing, um I get to choose the offer.
29:34AdSense, Google chooses it. That's the
29:35biggest downside. Like I want to go out
29:37there and I want it I want to put what I
29:40want in front of the advertiser or in
29:42front of the customer because I know
29:44I know my customer
29:46better than an algorithm does. I know
29:48what they want. Now, the algorithms are
29:50getting smarter, which might flip this a
29:52little bit, but I usually know what they
29:57want based on my niche research. That's
29:59what the whole flippa market thing's
30:00about. Like if I can understand that
30:02someone wanting a packing checklist
30:04eventually is going to hire a $10,000
30:06moving company,
30:08boom, there's where the money is.
30:09Algorithms don't pick up on things like
30:11that, and that to me is the most
30:14important lesson in marketing. Because
30:17if you can figure out how to get
30:18customers before they know they're going
30:19to be customers yet,
30:21that's where most of my money has been
30:22made. So, what we can't control with
30:24AdSense is topic, intent, traffic
30:26source, ad placement, or or this is what
30:29we can control, sorry. What we cannot
30:31control is advertiser pricing and
30:33conversions. Now,
30:34where AdSense is going to play best is
30:37where you do not have or cannot get an
30:40affiliate offer. So, like if you have,
30:42you know, some high-paying thing, like
30:44this stuff here. We talked about the
30:45senior care example last week. Talked
30:48about how that works. Again, looking at
30:51the SpyFu, if you were to go over and
30:53look at SpyFu over here, let's do SpyFu
30:56the right way, SpyFu, right like this.
30:59What's going to happen is it's going to
31:00give you an idea of the amount they pay.
31:04You can get a better result from Google
31:06AdWords. The AdWords planner will tell
31:08you a better amount. Sometimes SpyFu's
31:11not super accurate. But if we were to do
31:12like in-home senior
31:16care,
31:18you're going to see what advertisers are
31:20paying.
31:21Okay, so here we have
31:24$5.50 a click. Now, you might look at
31:27this and be like, "Dang, Marcus, $5.50 a
31:29click and I get 68%?
31:32Bro, sign me up. I'll just send a bunch
31:34of clicks." That's not exactly how it
31:36works. This is the cost per click on
31:39Google. There are two bidding platforms,
31:43okay? As an advertiser, so it's
31:45important that you know this stuff. As
31:47an advertiser, I need to understand
31:50there is Google AdWords and there's the
31:53Google Content Network. I can choose,
31:58"Hey, you know what? I only want to show
31:59on Google Ads, AdWords, when people type
32:02in mortgage refinance
32:04Orlando, Florida." More off. Right?
32:08Google Content Network, if I click a
32:10button
32:12that says, "Yes, if the site is about
32:14mortgage refinance Orlando, Florida,
32:16show my ad."
32:18If it's not, it doesn't show it. If I
32:20don't click this, I don't show on the
32:23ads, which means I will not show on your
32:25site, which means you will not get paid
32:28on the high-paying ads, right? It's like
32:31it never existed. It's not like you're
32:33not going to get something. It'll just
32:35show cheaper ads. Does that make sense?
32:37I hope it does. Type it as a question
32:39below. But what does this show? This
32:41shows, well, the ad pool has a lot of
32:43money. Ergo, I'm going to get paid more
32:46than, say, something like cat videos.
32:51Right? Apparently, the internet just
32:53loves cat videos. And this says 73 cents
32:55a click, which it's not even close.
32:57These numbers are not even close. You
32:59are not going to get anywhere near 73
33:01cents a click for cat videos. Also,
33:05understanding how YouTube works. Okay?
33:08So, you have Google AdWords, Google
33:10Content Network, and then you have
33:12YouTube,
33:13where they are paying based on ad views
33:16and pay on ad clicks. This is another
33:20one altogether, which is usually less.
33:22So, if it's Let's say the cat videos are
33:26I don't know, let's say 4 cents a click
33:28on Google. They're probably not even
33:29that high, but let's humor ourselves. Or
33:31let's say the example for the mortgage,
33:33$5.50 a click on Google AdWords. That is
33:35what Google is getting when someone goes
33:37to Google and types mortgage refinance
33:39Orlando, Florida. Okay? That's what
33:41they're getting. That's what Google
33:42gets. Now, what we get when they go to
33:45Google Content Network, they might be
33:47like, "Yeah, you know what? Showing on
33:48websites isn't as good as showing on
33:50Google. We'll pay a dollar a click or 50
33:54cents a click." Okay? And then you're
33:56getting a portion of whatever they're
33:57paying on the content network. Super
33:59important, but this does tell us
34:02there's more money there. And it's
34:04pretty obvious. Like, I think it's
34:06pretty common knowledge that like web
34:08hosting, credit cards, mortgages,
34:10expensive. Cat videos, funny dance, how
34:15to make ramen noodles, that's cheaper
34:18stuff. Understanding this is key. It's
34:20all about advertisers. Much like
34:23American Idol gets less per viewer on
34:26ads than something like
34:29a home improvement TV show. Why? Because
34:32Home Depot's like, "I'm all over that. I
34:34will pay more per viewer than Coca-Cola
34:37will pay for generic viewers." The more
34:40that we know about our market,
34:42the more money you can make. That's
34:45That's advertising 101. AdSense
34:47monetizes commercial curiosity. Now,
34:49content that wins without selling.
34:52Problem explanation. So, you can make a
34:54website that's like, "Here's how to
34:57fix your toilet." Or whatever. "Why does
35:00blank cost so much?" Okay, why does
35:01steak cost so much? That's a pretty big
35:04one. So, let let's take a look at this.
35:06Why does steak cost so much? I just got
35:08steak the other day. We're going to have
35:09it for lunch. It was 40 bucks
35:12for like one slab of meat. We got to put
35:15meat here cuz no one needs a confusion,
35:17right? 40 bucks for a slab of meat. And
35:20it's like, "Why is it so expensive?"
35:21People search for this stuff. If I had a
35:23good article about why it's expensive
35:25and how to save money on it, boom, there
35:27we go. Like recently, I've been watching
35:29these videos where it's like, "Hey,
35:30butcher your own meat. Go get the big
35:32thing and chop it up." Or whatever. And
35:34we were going through and I was like,
35:35"Okay, that content actually does get a
35:36lot of views, which is pretty cool. And
35:39could I tie them to something else?"
35:41Now,
35:42steak cost, okay, that ain't going to be
35:44nothing, right? Like, okay, hey, I go
35:46here and I'm like, "Okay, steak cost."
35:49Steak
35:51cost.
35:52Right?
35:54Pretty much nothing. But if I was to do
35:56something like grocery
36:00credit card.
36:01Now,
36:03this is going to trigger much more
36:04expensive stuff. And to me, I'm thinking
36:07even different. Like, okay, I could get
36:08them into something like this, but
36:10again, you're not going to get that.
36:11That's just showing us, "Hey, yeah, the
36:12market's got money." This is going to be
36:14better, and the
36:17algorithm isn't going to know to take
36:19your steak content and put them to this
36:22stuff. So, that's where affiliate
36:24marketing comes in. That's where this,
36:25in my opinion,
36:27would be an affiliate marketing play. I
36:29can get people all day long about
36:31irritated super high grocery cost,
36:34teach them how our grocery rewards
36:36credit card
36:37can work,
36:38and then boom, there we go.
36:40Things that are that are super helpful.
36:42Or why blank affects the price of
36:44whatever.
36:45Comparisons.
36:47This hosting versus this hosting.
36:49AdSense versus Ezoic.
36:52This camera versus that camera.
36:54Really, really cool. Evergreen guides.
36:56You could do guides on, you know, how to
36:57build a fence or whatever. Glossaries,
36:59tools and calculators. Tools and
37:01calculators are great. This is what I
37:02learned in my mortgage example, where
37:05they have an insane amount of time on
37:07page. Like, the people were staying on
37:09my site like 30 minutes, an hour. They
37:12were going The average person came to my
37:15site and visited 10 different pages.
37:17Well, what does that mean? Well, let me
37:19show you what that means. The more
37:21people visit pages on your sites, so if
37:23I get one guy, he comes to my website. I
37:27have a page and it's like, "Oh, hey,
37:28here's this mortgage calculator. Have a
37:30nice day." Great. I got one
37:33set of ad impressions. Let's say I have
37:36three ads on my website or three ad
37:37blocks. Okay? That's three impressions.
37:42Great. Cool. I got three impressions.
37:46If I send him to other pages, now I'm up
37:50to six impressions. If I send him to an
37:52average of 10 different pages, now I'm
37:55up to
37:5630 ad impressions.
37:58More chances to get clicks. And I
38:00actually found out that with affiliate
38:02ads and everything I had, I was at like
38:04a 90%
38:06of the people who came to the site
38:08actually clicked on something that was
38:09either an affiliate offer or an ad or
38:11something like that, which is good. Now,
38:13again, this is unheard of. That's the
38:15only time I've ever done that. But
38:18understanding, you know, overall, like
38:20if I have
38:2230 ad impressions for one person, and I
38:25get 100 people a day, that's a lot more
38:28ad impressions. There's a lot more
38:29people coming in. So, sites like I have
38:31cheeseburger or whatever that stupid
38:33site is with
38:34memes and stuff. If you scroll and
38:37you're looking at memes, that's how it
38:38works. Why do you think Facebook wants
38:41you to be on Facebook all day, every
38:43day? Like, they don't even want you to
38:44leave your phone. That's why they're
38:45making meta like on your face glasses.
38:49Cuz if you could look at meta all day,
38:51more ads, more ads, more ads. Zuckerberg
38:54gets another house. Zuckerberg gets
38:55this. More ads, more ads. Money, money,
38:58money, money, money. That's the name of
38:59the game, and I hope you like my
39:00drawing. The drawing and the artwork is
39:03free. I worked really hard on it for
39:05you.
39:05But understanding this, it is a name of
39:07the game of getting more people to see
39:09ads. Always do it ethically. Always do
39:11it good. In my opinion, I could never
39:14run a company like Facebook because it
39:16is ethically against what I believe. I
39:18don't want people just to be glued to my
39:20website all day, every day.
39:22I want them to take a break. I want them
39:23to know that there's life outside the
39:25internet. So, for me, I wouldn't do
39:27that. However, having people look at a
39:29couple mortgage calculators to help them
39:31out with really good stuff, there you
39:33go. This is where we get into the
39:35helpful resources bin, where we're
39:37getting traffic gravity. Much like we
39:39have lead magnets to get people to opt
39:41in, we can create content that's going
39:43to help. Like maybe I have a bunch of
39:45prompts. Okay, cool. Can I turn those
39:47prompts into a tool?
39:49Can I make an AI tool that has ads on
39:51it? I probably could. Can I make a
39:53timeline, an estimator, a cost
39:55calculator, eligibility checkers,
39:57glossaries, process explainers, context
39:59and comparison? The more content I make
40:01that people actually want to consume.
40:03This is why AdSense wants good honest
40:07good content people actually want. This
40:10is the key. You learn this, it's
40:12actually not that hard to do. Just think
40:13about what the user wants, think about
40:15how you can help them, put it in front
40:17of them, and boom, there we go. Super
40:20super important because we can create
40:23all this, and I have tools that help you
40:24do this over at AI Profit Scoop. The key
40:27to doing this is the fact that they rank
40:28long-term. They multiply the amount of
40:31people who are going to look at other
40:32pages on your site, which signals to
40:34Google, "Hey, this site's actually
40:36worthwhile." It'll get backlinks. It'll
40:39get all this other stuff. This is how
40:40you build it up. Right? A lot of people
40:41have this crazy misconception about what
40:44helpful content is, but at the end of
40:46the day, helpful content is in the eye
40:49of the beholder. What I think is
40:51helpful. Like to me, I don't think
40:53Facebook really is helpful. Not to me. I
40:56mean, that's my own opinion. But I'm
40:59wrong.
41:01How am I wrong? Because billions of you
41:03people use it and say it is helpful.
41:06And in some ways it is helpful for me,
41:07but
41:08it it's a gray area. So, starting to
41:10understand that's important because like
41:13we think "Oh, it's not helpful to me,
41:15therefore I wouldn't want it." Like to
41:17me, making a video on AdSense, this is
41:19very basic stuff for me. I've been doing
41:21it for years.
41:22But to a lot of people, you guys are
41:23like, "Wow, this is helpful. No one ever
41:24explains it like this. No one ever walks
41:26through it like this."
41:28So, what I might not consider value
41:31might be value to other people
41:33and make money.
41:34Does that make sense? Let me know as a
41:36comment below. Internal linking, which
41:38is revenue engineering, where we're
41:39going to go through and try to get your
41:41visitors to look at multiple pages. You
41:43can do this with inline glossary links.
41:45Maybe they're looking at how to make
41:47money online and it says AdSense. They
41:48click that, they go to the page about
41:49AdSense. They click this, they go to the
41:51page about mortgages. Whatever it is.
41:53You can have related cost sections. "Oh,
41:55you're looking to build a new kitchen.
41:58Okay, well, first you need to budget
42:00this, this, this, and this." Those all
42:02lead to different pages, and the
42:03algorithm will know like, "Oh, they're
42:05on this page. Let's show ads for what
42:07this is about." Super cool. You can also
42:09have tool embeds, contextual next topic
42:11links. And again, it's super important.
42:14Do not ever entice people to click.
42:17Don't ever put arrows at your ads. Don't
42:20tell them to click the ads. None of that
42:22stuff. You always want to keep it up
42:24front and let the ad do the work for
42:27itself. Like the ad did the algorithm's
42:29going to figure out what people click
42:30on. It's going to maximize it. Don't
42:33help it. That'll stop you from getting
42:35paid.
42:36The key here is the same visitor can
42:38equal more impressions, which equals
42:40more views on ads. Now, the traffic and
42:43time multiplication, when we look at
42:45page views per session, how many people
42:48go to your website, how many pages do
42:49they visit on that website, how long are
42:51they there?
42:53Yeah, how long do they scroll? Different
42:55things like that. What we want to do is
42:56think about how we can chunk content
42:58visually, have tables, boxes, and
43:00visuals, expand sections, curiosity
43:02loops, and on and on we go. We need to
43:05slow our visitor down. Where a lot of
43:06people think the key is like, "Just give
43:09me what I want." Like a lot of people
43:10come here and they're like, "Wow, a
43:1150-minute, hour-long video on AdSense.
43:13Bro, just tell me how to make money with
43:15it." I'm like, "Well, I am."
43:17Slow down.
43:18It takes a while. Rome wasn't built in a
43:20day. We need to understand the nuances.
43:23Slow the people down because you're paid
43:25for attention. Now, that's not to say
43:27deliberately make
43:28clickbait lame content. That won't work.
43:31That's against the TOS. But I can make
43:34things that are like, "Oh,
43:35let's stop trying to rush to an answer
43:38and think about it as the process, the
43:40experience. What is the experience on
43:43your website?
43:44What is it like for someone? Is it just,
43:46"Oh, here's the answer."
43:48That's what a lot of people are trying
43:48to do. Whereas with me, I'm like, "Okay,
43:51here's the answer you think you need.
43:53Here's the answer you actually need."
43:55Like, let's face it. You want to lose
43:56weight, exercise, eat right. Boom. Mic
44:00drop. Okay, is that really all you need?
44:03No, there's a lot more to it. And that's
44:06what we're going to understand with a
44:07lot of niches is there's a lot more to
44:08it. Where a lot of people are are
44:10thinking, "Okay, there's this one
44:11answer."
44:12It's not exactly what people want. And
44:15you know, we're seeing that with a lot
44:17of what's going on with Google having AI
44:20overviews, ads in overviews, and things
44:22like that. Where it's like, "Okay, there
44:23are some things that are one answer."
44:26And that's like 30% of Google searches
44:28or less. Actually, probably quite a bit
44:31less. Whereas we need to go through and
44:33look at like, "Okay,
44:34what are the things that aren't just
44:37one-and-done answers?" Like, you know,
44:38you got to think about why people Google
44:40things. Like if someone's like, you
44:42know, "Shaq shoe size."
44:45That's a bunch of people having a bet.
44:46They're sitting around watching
44:47basketball. They're like, "Bro, that
44:49guy's feet were like 10 ft long." And
44:51the other guy's like, "Nah, bro. I think
44:53they're like two." And they Google it.
44:55Obviously, the intent there is like guy
44:57wears a size 26, which isn't even
44:59possible. And uh maybe he gets clown
45:02shoes or something. But at any rate,
45:04you look at that and you're like, "Okay,
45:05we have to understand that's not the
45:07traffic we want." Unless we can monetize
45:10it somehow, which sometimes there are
45:12ways for that one. I'd be out. But at
45:14any rate, starting look at this and look
45:16at the traffic multiplication machine,
45:18you want to think about what your
45:19audience wants and branch out. Starting
45:21point could be like, "Okay, what's the
45:24best basketball shoe for jumping?" And
45:27then you could put them over to like,
45:28"Here's how to jump higher." That's
45:29natural. That works. And then you could
45:31do, "How to do a better layup? How to
45:33play basketball better? How to get in
45:35the NBA? How to get a scholarship?"
45:38Thinking about all these things, this is
45:39what you want to think about
45:41when you get one visitor into multiple
45:43pages and think about it like a
45:45business. Your site should be a business
45:47for your specific niche. Narrow down.
45:50Stop trying to make content about
45:52everything. Right? Like
45:55what I do in my business is you need to
45:56understand that you need to earn the
45:58right to be vague.
46:00Like right now, you do if you don't have
46:02content and you don't have a following,
46:04you do not have the right or the
46:06privilege to be vague. Okay? You're
46:09like, "Oh, well, Marcus, you don't
46:10understand, bro. Like Mr. Beast has
46:12vague videos about trains going fast."
46:16Okay, well, he earned the right.
46:18How did he earn the right? He got a
46:20following first by making a video where
46:22he did a challenge or something like
46:24that. He earned the right to be vague.
46:28Gary V, Marcus, he talks about success.
46:30Okay, but in the beginning he talked
46:32about different types of wine.
46:34He earned the right to be vague. And
46:37maybe one day you don't want to be
46:38vague. Maybe you're like, "Hey, I just
46:40want to make some good money in my small
46:42little niche about how to fly kites or
46:44whatever, or drones, or whatever it is."
46:47Niches are literally everywhere. There
46:49are people making money with like
46:51trading cards and all kinds of crazy
46:53stuff. When you understand that, you
46:56pick your lane and you stick to it and
46:58you keep on it and you realize that your
47:00niche goes far deeper than you probably
47:03ever imagined. And that's where the real
47:05money is, is understanding people that
47:08like certain things get obsessed with
47:10them. Right? You're like, "Yeah, why
47:11would someone pay a million dollars for
47:13a Michael Jordan card?" Because they are
47:15obsessed with that stuff. They read
47:17about it. They look at different cards.
47:18They know, "Oh, it's in this packaging
47:20and it's this way."
47:21That's where the money's at. And that's
47:23what we need to understand is everything
47:25can be broken down and stick to a really
47:29good niche. Having the right niche is
47:3199%
47:32of making money with AdSense, YouTube,
47:35blogging, everything. Having the right
47:38niche is everything. We talk about that.
47:39I'll put a
47:40link in the description that goes into
47:41niche finding. Next up, ad placement
47:44types that actually pay. Understanding
47:46where they're at, always looking at
47:47their terms and conditions.
47:51Always following the rules.
47:53One strong above the fold unit. What is
47:55above the fold? Above the fold means you
47:58go to a website
47:59and before you scroll. So, if I scroll,
48:02I'm now below the fold. Above,
48:05below. So, the fold is literally right
48:07here.
48:09Okay? So, you would want your ad. If you
48:11were on this site, I would want my ad
48:14here.
48:15This would be the best spot for the ad.
48:17It's right by the search box. They're
48:18going to see it.
48:20There you go. Obviously,
48:22do not
48:23bait and switch.
48:25Do not make your ads not look like ads.
48:27Don't do anything funny. What I would do
48:30with this example,
48:31I would have an ad box either under the
48:33search box or maybe up here.
48:36Up here would be a good spot. All right?
48:38Pretty cool. It'll get some clicks.
48:40It'll do well. Also, I would have an ad
48:43here. Put an ad box here.
48:45That would look really good as well cuz
48:47then you're like, "Grocery, cool, great.
48:49Boom. Add." That would be a great spot
48:50for an ad. Or even over here cuz most
48:53people are reading left to right, which
48:55would mean an ad here would get much
48:57good placement, much better views. Um
49:00after headers, after paragraphs, after
49:02tables or lists, or on mobile you can do
49:05I don't know how the sticky ones work.
49:07Look at the terms and conditions. Go
49:08through that. The layout truth, and this
49:11I have people argue with me all the
49:12time. Every year for the last 26 years,
49:16people have told me that my websites
49:18look like they're from 1999.
49:20Maybe because my web skills are still
49:23back in the old days, but you know what?
49:25They work. When someone tells me my
49:27website is ugly, it still brings in
49:29money whether you think it's pretty or
49:30not. The truth is this is how it works.
49:34I was just talking to someone who uh
49:36works here building sites for us
49:38and we were talking about the difference
49:39between a blue link or a blue a button
49:42and a green button. And I'm like, if you
49:44make it green or red, you'll get more
49:46clicks. You will make more money.
49:48And they're like, well, I want it to
49:49look pretty. I'm like, that's fine. I'm
49:51here to make money. You can have a
49:52pretty button. I'm going to have the
49:54money button cuz that's what I'm after.
49:56And when you start to understand, okay,
49:57here's the square units, here's the blue
49:59links, here's the white backgrounds,
50:00here's clean ads that feel informational
50:03are going to work. What you don't want
50:04is clutter, dark spammy layouts,
50:06back-to-back ads, aggressive density.
50:08Don't do this. It can make you not get
50:10paid. People click what feels like help,
50:13not like ads. We want to have these
50:15within our content, so it looks good.
50:18Obviously disclose their ads, which is
50:20cool. That's another thing that's a
50:21benefit of AdSense is the fact that that
50:24ads by Google comes up with their
50:26information and their disclosures and
50:28everything like that.
50:30Going through, the winner is always
50:32square boxes with blue links. Like,
50:34people are like, "Oh, I want a big long
50:36banner." One of the worst ones for
50:38click-through rates ever.
50:39The small boxes, the little square ones,
50:42work way better. Very important. So, you
50:45want it to blend with your content,
50:46obviously following the terms and
50:48conditions. You don't want it to look
50:49exactly like content. Right? Some ads
50:51are are like that and
50:54you know, that that is in their terms
50:55and conditions. Whether you see it or
50:57not, doesn't matter. Their terms say
50:58don't do that. We want it to feel
51:00informational and we don't want it to
51:02scream, "Hey, here's an ad." Right?
51:04That's why their little links where it's
51:06like a little box with four options. Oh,
51:09hey, click here for this, click here for
51:10that, click here for this. That's why
51:12those work really, really, really good.
51:14And we have some some layout ideas over
51:16at aiprofitscoop.com. AdSense plus
51:18affiliates plus email, this is where I
51:21want to be. I want to make informational
51:23content, have AdSense on it. I want to
51:25have little boxes getting them to guides
51:27and tools where we could have AdSense
51:29and maybe an opt-in. Get them to
51:30decision pages. If they've clicked and
51:32they're like, "I want to buy web
51:33hosting," I'm going to sell them web
51:35hosting. I'm not going to mess around
51:36with the ads or opt-ins or whatever.
51:38Going through and having our list
51:40building is key. Now,
51:42very important, follow these. Do not put
51:45AdSense on your deep funnel pages. You
51:49cannot put AdSense on a thank you page,
51:51a checkout flow, a hard affiliate
51:54landing page, email click-through rate.
51:57Do not do this. AdSense is a content
52:00monetizer, not a funnel hijacker. And
52:03they in their terms and conditions, they
52:05don't like this stuff. Very important.
52:07Always follow your terms and conditions
52:09because at the end of the day, they're
52:11paying your check. You got to do what
52:12they want. If you don't want to follow
52:14their rules, then you don't use them.
52:16Like, that's plain and simple because
52:18you're just kind of playing with fire if
52:19you're not. AdSense plus list building,
52:22I could do on my content. So, what I
52:24would do
52:25is this is what I would do. I would pick
52:27a niche. Okay, let's say I'm going into
52:29like I have a site about money terms.
52:32And it's like, okay, you know, how does
52:34this work? How does that work? All these
52:36different terms about finance and stuff
52:38like that. What I would do
52:40is I would use WordPress. Google loves
52:42WordPress. I would have my WordPress
52:44like this. I would use posts
52:48as
52:49content.
52:50So, I'd have posts about
52:52how to refinance, what does this term
52:54mean, what is a payoff amount, all of
52:57this stuff. Have all these posts. Okay?
53:00On all these posts, I would have my
53:02AdSense. Excellent. I would also have a
53:04button saying,
53:06"Get my entire
53:08500-word guide about money or whatever."
53:11Right? Free guide, some kind of free
53:13guide. That free guide would lead to a
53:16page
53:17on my WordPress that gets them to opt
53:20in. Would I have AdSense on that page?
53:21No. I would not. Why? Cuz they didn't
53:24click it over here. I want this page to
53:26just get them to opt in. Okay? And then
53:29when they opt in, I have my thank you
53:31page. Hi, thank you for subscribing.
53:32Your free book is on its way. Do I put
53:34AdSense on that? No, I do not. I do not
53:37not not. Why? Because they do not allow
53:41it. What am I going to put on that? I'm
53:42going to put my best offer. So, like if
53:45I have something to sell them, boom, I'm
53:47going to put that right there on the
53:48thank you page. Like, click here to get
53:49my
53:50full course or whatever. Okay?
53:53AdSense and list building, this is what
53:54I would want to do. No gating, no bait,
53:56no pressure. Just like I do here. Here
53:58on my YouTube, I teach everything I know
54:00about marketing. There's really nothing
54:02hidden.
54:03But if you want to go through and learn
54:05it in sequence and ask me questions and
54:07get the tools that I spent a bunch of
54:09money on to build, then you could go to
54:12aiprofitscoop.com and join and get help.
54:14But I do teach everything here. Why? Cuz
54:17I get paid with all kinds of other
54:18stuff. So, understanding that's key.
54:20When we look at the affiliate dude
54:22economics, we want to treat our content
54:24like a skew. We have our topic, our
54:26traffic,
54:28revenue per mill,
54:29cost and payback. Tracking RPM by page
54:32type is where you're going to look at
54:34the effective EPC. This is important.
54:37Not a lot of people talk about this, but
54:38it's always boilable. If you have a
54:42page, let's say I have a page or a post.
54:44So, here's our post
54:46and we have some ads on it and we have
54:48some ads down here and we have some ads
54:50up here.
54:51I get 1,000 people
54:54to go to this page.
54:56Okay, how much do the ads make? Well, if
54:58I get $30, okay, this is hypothetical.
55:02Most people make nothing. But if I have
55:03$30, then I would look at what am I
55:06getting per person. Well, that would be
55:09what? 3 cents a person, I think, if my
55:11math is correct. Let's Let's just
55:13double-check the math because it's early
55:15in the morning. Actually, it's not, but
55:17kind of, right? So, 30,
55:19it'll do 1,000 over 30.
55:25There, what would that be? 30 over
55:261,000? Something like that. Yeah, 30
55:28over 1,000. $30
55:30over 1,000. So, yeah, that would be 3
55:33cents per
55:35person. 3 cents per view. Now, if they
55:37go to 10 pages
55:40and I still make $30, now I'm at like
55:43point 3 cents per click.
55:47All right? But it or if it goes up, then
55:49you you look at that. But there's an
55:50amount per mill, which is per thousand,
55:53which is the basic way. Now, if I throw
55:56an affiliate link on that and that
55:57affiliate may makes another $70, now I'm
56:00at 100. Now I'm getting 10 cents per
56:02visitor. This is where it all starts to
56:04to dial in. And that's why, you know,
56:07treating this like a business and making
56:08good stuff is key. AdSense is a floor
56:10revenue system. It converts non-paying
56:14non-buying intent into cash, pays you
56:16while people are just learning, um funds
56:18the content that later feeds affiliate
56:20offers, leads, tools, bigger markets. No
56:22sales, no pitching, no convincing. You
56:24just show them ads and get paid. Helpful
56:26content plus intent plus time equals
56:29money. It's quiet. It's boring. It's
56:32scalable.
56:33The money I've made with AdSense was not
56:35exciting. No bells rang. No people came
56:38in here with trombones. I just made
56:40money. All right? That's it. You just
56:42make the content and you get paid. Do a
56:43good job, it'll grow and build. Very,
56:46very important. Now, some major AdSense
56:49alternatives if you don't want to use
56:50AdSense or whatever reason, some will
56:53pay more. Like if Mediavine has a lot of
56:55mortgage advertisers, I might make more
56:58than AdSense. It just depends. Now,
57:00Google AdSense is good for content
57:01sites. Traffic requirement is none. So,
57:04like whereas Mediavine needs 50,000 in
57:07sessions a month,
57:09you might not have that right now. When
57:10you do get up to that, then you can get
57:12that. Uh ad types, display, text,
57:14in-article, and YouTube. RPM potential
57:17is medium. Beginner-friendly, yes. Good
57:19starting point. A lot of people started
57:21out with AdSense and then scaled to
57:22other things. Ezoic is good for growing
57:24sites, 10K minimum. Uh display and
57:27native. Native ads are key because if
57:31you have junk traffic or traffic that's
57:34about say gossip, like celebrity gossip
57:36or whatever, native ads are probably
57:39going to win nine times out of 10
57:41because native ads know how to get the
57:42clicks.
57:43Google doesn't have a lot of native ads,
57:46um but Ezoic and stuff, they do. Like
57:48Raptive, Mediavine, they have a lot of
57:50native ads and those will get a high
57:52click-through rate. That's why medium to
57:54high on the earnings. Powerful, but
57:56requires tuning.
57:57Excellent RPMs on Mediavine. And then on
58:00and on we go. There's a lot of others
58:01that are here. Again, it has to do with
58:04what fits your market. AdSense funds all
58:07the other stuff. So, like I can run a
58:09site,
58:10put AdSense on it, start getting some
58:12kind of revenue, and then I can watch my
58:14traffic and learn about what else would
58:16help them. Very, very important. AdSense
58:19is the foundation floor. It monetizes
58:21the non-buyers. Then I can go through
58:23and get other people to click on the
58:24other thing that really, really, really,
58:26really helps. So, if you want to learn
58:28more about this, again, AdSense can work
58:30really well. We need to think about
58:32where we're going to place it and we
58:33need to watch our numbers. Get some
58:35content, get our niche, get our traffic.
58:37Always follow the terms and conditions.
58:39Do not go out there and do anything
58:41funny. Don't try to get people to click
58:43where they wouldn't. Let the ad
58:45naturally bring people to it and it'll
58:48actually do better because at the end of
58:50the day, advertisers don't want junk
58:52traffic and they're going to know. Like
58:54if your traffic ain't converting,
58:55they're going to be like, "Yeah, I'm not
58:56going to run this ad anymore." Or I'm
58:58going to block this website from the
58:59advertisement. Understanding that is
59:01absolutely key because
59:05that's what makes this whole world work
59:07is ads. Ads, ads. Getting that ad dollar
59:11is what people are spending on.
59:13And if we can make good content, it's
59:15not super difficult to do. You just need
59:17to pick a lane, stick with it, and build
59:20your content out, figure out where
59:21you're going to put affiliate offers,
59:22figure out where AdSense is going to
59:23play, and then go from there. So, smash
59:26the like button if you enjoyed this
59:28video, like I know you did. Check out
59:30the videos in the description. We go
59:31even into ads, niche finding, affiliate
59:34marketing, and everything. But, I think
59:35this is something that everyone should
59:37at least use on some kind of content
59:40site to test out. AdSense is a great
59:42earner, especially with YouTube stuff.
59:44It It can do really, really, really well
59:46with those faceless niches and stuff
59:48like that. But, again, always follow the
59:50rules, make good content,
59:52and watch my videos, cuz we teach a lot
59:55of this stuff. Smash the like button.
59:56Thanks for watching. Check out the
59:57videos in the description, and I'll see
59:59you in the next training.

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