Global Packaging Innovation Summit (3rd Edition) Interview with Gianluca Balzamo — Transcript

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1. 0:10Good afternoon. My name is Jaluka
2. 0:12Balamo. I'm a senior scientist for the
3. 0:14sustainability and packaging team of
4. 0:17RKIT and I had the pleasure to join
5. 0:19today for the global packaging
6. 0:21innovation summit here in Berlin where
7. 0:24we touch point on many interesting
8. 0:27topics. I had the chance to participate
9. 0:30two panel discussions.
10. 0:32The first one was around AI and what's
11. 0:35the role in packaging innovation and it
12. 0:38was really interesting to see how AI
13. 0:41could be the way of of creating
14. 0:44efficiency but there were there was also
15. 0:47debate on creating effective efficiency.
16. 0:50We hope that today uh AI could be a tool
17. 0:54uh for a quick win on some areas of the
18. 0:57business and there are other areas when
19. 0:59there's still some work to be done and
20. 1:01some due diligence.
21. 1:03Specifically, we talked on how the today
22. 1:06is already creating some efficiency on
23. 1:08project management, how it can be
24. 1:10leveraged for innovation and scouting
25. 1:13activities and also for product
26. 1:16development. Of course, many challenges
27. 1:18in the in the area of how the AI should
28. 1:22be used in a responsible way, but all in
29. 1:25all, very positive feedback on how the
30. 1:28industry is engaging with AI and is
31. 1:30already seen some benefits in this new
32. 1:32tool available to us for making
33. 1:34innovation. And then in the second day
34. 1:37we we had the chance to speak in a in a
35. 1:40panel about packaging as an enablement
36. 1:43enablement tool which I it's it's a
37. 1:47topic very very close to me because I we
38. 1:51discuss on how packaging can be can
39. 1:54elevate its presence into the the
40. 1:57product. how packaging can engage
41. 1:59consumers and also how packaging can
42. 2:03enable sustainability through leveraging
43. 2:05consumer convenience
44. 2:07and few key takeaways from the
45. 2:09conference today. It's about
46. 2:11collaboration.
47. 2:13It's about unlocking sustainability
48. 2:16through consumer convenience. You're
49. 2:18really spending time to understand
50. 2:20consumers even for R&D teams really
51. 2:23stepping into the territory of consumer
52. 2:25insights to really understand what's the
53. 2:27problem to solve and how to solve it
54. 2:30inating sustainability in it by default
55. 2:33because this is the expectation from
56. 2:35many consumers and also how it's
57. 2:38important to have in the room the right
58. 2:41decision maker stakeholders and not to
59. 2:44leave out part of the business that
60. 2:45sometimes are really the enablers for
61. 2:47innovation where innovation is not only
62. 2:50an R&D effort but it's a overall old
63. 2:54team's effort.