Glenmorangie INSIDE LVMH — Transcript

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1. 0:01[music]
2. 0:05>> In the heart of Scotland, where
3. 0:06tradition meets innovation, the
4. 0:08Glenmorangie Company [music] stands as
5. 0:10guardian of two extraordinary whisky
6. 0:13legends. Glenmorangie and Ardbeg
7. 0:15represent the pinnacle of Scottish
8. 0:17whisky making. Two maisons deeply rooted
9. 0:20in heritage and craftsmanship with an
10. 0:22unwavering commitment to [music]
11. 0:24excellence.
12. 0:25Every great whisky begins with five
13. 0:28simple ingredients: barley, water,
14. 0:31yeast, wood, and time.
15. 0:35Under the stewardship of Dr. Bill
16. 0:37Lumsden, Director of Whisky Creation,
17. 0:39and Gillian Macdonald, Master Blender,
18. 0:41this pioneering team continually strive
19. 0:44to bring new flavors and possibilities
20. 0:46[music] to the world of single malt
21. 0:48Scotch whisky.
22. 0:50The journey starts with malting. Barley
23. 0:52steeped, germinated, and dried to unlock
24. 0:56its sugars before being milled and
25. 0:58mashed with pure Scottish water into a
26. 1:00sweet liquid called [music] wort. Yeast
27. 1:03then works its quiet magic converting
28. 1:06those sugars into alcohol. Then comes
29. 1:08distillation, [music]
30. 1:09where the wash is heated and vapors
31. 1:11rise. This happens not once, but twice.
32. 1:14>> [music]
33. 1:14>> Each pass refining the character,
34. 1:17concentrating the soul of the whisky.
35. 1:20Then, the heart of the run is captured,
36. 1:22>> [music]
37. 1:22>> the finest spirit ready for maturation.
38. 1:25The spirit then matures for a minimum of
39. 1:283 years in carefully selected casks,
40. 1:31part of Glenmorangie's pioneering
41. 1:33approach to cask finishing, where
42. 1:34[music] time, wood, and spirit marry to
43. 1:37create depth, complexity, [music] and
44. 1:40that unmistakable character.
45. 1:44At Glenmorangie, they have been honing
46. 1:46their craft for over 180 years [music]
47. 1:49in the tranquil Highlands.
48. 1:51The tallest stills in Scotland reach
49. 1:54skyward at over 16 ft tall. These
50. 1:57elegant copper stills allow only the
51. 2:00lightest, purest vapors to ascend,
52. 2:02creating a whiskey of extraordinary
53. 2:04[music]
54. 2:05floral delicacy and finesse. Smooth,
55. 2:08complex, and effortlessly refined.
56. 2:12Nice.
57. 2:17Travel west to the shores of Islay and
58. 2:19you'll find [music] Ardbeg.
59. 2:21A distillery with an irrepressibly bold,
60. 2:24untamed [music] spirit.
61. 2:26Here, heavily peated barley gives the
62. 2:28whiskey a smoky intensity, yet reveals a
63. 2:32delicious sweetness beneath.
64. 2:33>> [music]
65. 2:34>> The peaty paradox.
66. 2:36Bold, unapologetic, and unmistakably
67. 2:39Ardbeg.
68. 2:41From distillery to bottle, excellence
69. 2:43continues at our state-of-the-art
70. 2:45bottling facility.
71. 2:47Where cutting-edge [music] technology
72. 2:48meets traditional care.
73. 2:51Here, every bottle is filled, sealed,
74. 2:53and prepared for the world. [music]
75. 2:56A modern testament to Scottish
76. 2:57precision, The Glenmorangie Company
77. 3:00looks to the future while honoring
78. 3:01generations of savoir-faire and
79. 3:04craftsmanship. [music]
80. 3:05Two iconic Maisons, one vision, The
81. 3:08Glenmorangie Company.
82. 3:15>> [music]