Giving a killer 2 min story is shockingly uncomplicated — Transcript
Full transcript
- 0:00but why should you listen to a random
- 0:01guy in a white T-shirt standing in front
- 0:02of a whiteboard hi my name is Matt I'm
- 0:05currently a strategy associate at Google
- 0:07and prior to that was a Management
- 0:08Consultant at BCG now today I want to
- 0:11talk about a common question that gets
- 0:14asked in not just interviews but also
- 0:16networking situations and that is the
- 0:18two-minute story or when someone asks
- 0:20you something like tell me about
- 0:22yourself or walk me through your resume
- 0:25now I know there's a ton of advice out
- 0:27there online already about how to answer
- 0:30kind of a question but today I want to
- 0:33really bring it back to First principles
- 0:35and even for myself it's helpful to
- 0:39remind myself about what actually
- 0:41matters when it comes to successfully
- 0:43interviewing because there's a lot of
- 0:45advice out there but often times a lot
- 0:47of it misses the mark and isn't actually
- 0:50what moves the needle and so mastering
- 0:52the two-minute story is helpful not just
- 0:54for people who are say students
- 0:56currently in college or university but
- 0:59also for people who are experienced
- 1:01professionals and maybe you've had
- 1:02multiple jobs like myself it never hurts
- 1:06to continually refine your ability to
- 1:09communicate your own experiences to
- 1:12other people whether it be interviewers
- 1:14or just people that you are networking
- 1:16with or meeting on a daily basis at your
- 1:18company and outside of the office but
- 1:21without further Ado let's get right into
- 1:22it so first let's start with asking
- 1:25ourselves the question why does the
- 1:26two-minute story matter and to refresh
- 1:28our memory there's broadly speaking I
- 1:30would say two big reasons why it matters
- 1:34the first is that it is your oftentimes
- 1:38first impression in any kind of
- 1:41interview and besides maybe the 5
- 1:43Seconds where you open the door and
- 1:45shook their
- 1:46hand or maybe you said hi to them as you
- 1:49entered the zoom
- 1:50room the two-minute story is going to be
- 1:52the first time that you're opening your
- 1:54mouth and you're talking for longer than
- 1:5620 seconds and you're giving them a
- 1:59first impression of who you are right
- 2:03and this is critically important I think
- 2:05some people underestimate how important
- 2:07this is you have to realize that most
- 2:09people make up their mind about whether
- 2:11or not they like you within say the
- 2:13first 20 to 30 seconds of the
- 2:16interaction and so obviously it's not
- 2:19the only thing that goes into whether or
- 2:21not you pass the interview but it's
- 2:22going to be a very important and
- 2:23critical point in the interview because
- 2:25people remember the beginning and the
- 2:29end
- 2:30of any conversation that they have more
- 2:32than what was talked or discussed about
- 2:34in the middle and so it's really
- 2:36important
- 2:37to nail the two-minute story because of
- 2:40this uh similarly it's setting the tone
- 2:44for the rest of the interaction that you
- 2:46have right so for example if you give
- 2:49the two-minute story and it's really
- 2:50awkward and it comes across kind of forc
- 2:53and maybe you sound a little bit robotic
- 2:56then that awkward energy that nervous
- 2:59energy is going to go over to your
- 3:00interviewer and they're also going to
- 3:01feel kind of weird and they're going to
- 3:02be like H I don't know man like this
- 3:05person seems like a pretty nice guy but
- 3:06like they really didn't know how to
- 3:08communicate their experiences in a way
- 3:10that makes sense and I still don't
- 3:11really even know like whether or not
- 3:13they're a good fit and so they're kind
- 3:14of be going to be on their back foot and
- 3:16you're basically just fighting an uphill
- 3:18battle from there because the rest of
- 3:20the interview you're going to have to
- 3:21fight tooth and nail to get back onto
- 3:23the good side and even then that might
- 3:25not be enough and so really really
- 3:28important here to set the tone now the
- 3:31second reason that I think it's so
- 3:34important to really know how to talk
- 3:36about your own experiences is this
- 3:39question as I mentioned shows up in 99%
- 3:42of interviews and in networking
- 3:45situations so not just when you're
- 3:47interviewing for a job but when you are
- 3:49just meeting Professionals in the same
- 3:51industry or maybe in a different
- 3:53industry you're going to get asked in
- 3:55some way shape or form to tell them
- 3:58about your experiences like who are you
- 4:01why are you here what do you want what
- 4:03are you looking to get out of this
- 4:04experience right and so really really
- 4:07important because we're going to be
- 4:08using this answer more times than we do
- 4:12any other type of interview question out
- 4:14there but now that we've established why
- 4:17it matters and I think most people
- 4:19understand this intuitively let's talk
- 4:21about how we can actually Master the
- 4:25two-minute story or the elevator pitch
- 4:27or the tell me about yourself whatever
- 4:28you want to call it
- 4:30and in my mind there are two main
- 4:33buckets that we need to focus on the
- 4:36first is the content AKA what are we
- 4:39actually saying what factual information
- 4:43are we bringing into this story this I
- 4:46think many people understand and then
- 4:47the second is the delivery which is not
- 4:50what we are saying but how we are saying
- 4:52it and this part I think is where more
- 4:55people tend to underestimate the
- 4:57importance and overestimate their own
- 5:00ability with this side of the equation
- 5:04but let's move back over to the content
- 5:05side first so let's start with some
- 5:07ground rules it's called a two-minute
- 5:09story for a reason which means you need
- 5:11to keep it concise and so maximum 2
- 5:15minutes ideally probably like 90 seconds
- 5:19now depending on what kind of person you
- 5:21are you might have no problem with this
- 5:25or you might be the kind of person that
- 5:27when they get nervous they ramble and
- 5:28they talk on and on and on and so you'll
- 5:31have trouble keeping it under 2 minutes
- 5:32and so it's critically important that
- 5:34when you are preparing that you keep in
- 5:36mind how long you actually take to
- 5:39deliver the entire story and if you're
- 5:41someone who has more experience or maybe
- 5:43you've done a lot of internships or you
- 5:45have a lot of work experience it can be
- 5:47tempting to talk a lot and go very in
- 5:52detail about each of your experiences
- 5:53because you're such a great candidate
- 5:55right like you have so much relevant
- 5:56experience you just want to put it all
- 5:58out there but the problem is is look the
- 6:00two-minute story and purpose of it is
- 6:03not to go super deep into all of your
- 6:04experience you have the entire interview
- 6:06to do that if the interviewer is so
- 6:08inclined but you need to just give them
- 6:11a sample and a taste of the surface
- 6:13level and then wherever they're
- 6:15interested they can then dig in and ask
- 6:17follow-up questions about so keep it
- 6:19under two minutes that's a hard and fast
- 6:21rule don't go over there's really no
- 6:23reason to do so now the second piece is
- 6:26it has to have a logical flow
- 6:30and it has
- 6:31to be a story it's called a story for a
- 6:35reason that means that when someone asks
- 6:38you can you walk me through your resume
- 6:40they're not actually asking you to walk
- 6:42them through every single line of their
- 6:43resume no God no nobody wants that what
- 6:47they are asking for is for you to select
- 6:50the most relevant bits and pieces from
- 6:53your resume and then weave them all
- 6:55together in a
- 6:57cohesive captivating story
- 7:00that logically makes sense and by the
- 7:02end of it they shouldn't be wondering
- 7:03wait then why the heck are you here
- 7:07right and so it's critically important
- 7:09to make sure that the experiences that
- 7:12you're bringing up in your story are
- 7:15relevant and also are tied to each other
- 7:17in a logical way like it can't be really
- 7:20sudden like oh I was doing this and then
- 7:22I suddenly switched over to this job no
- 7:24you have to explain why and it has to
- 7:25make
- 7:26sense and I'll come back to this logical
- 7:29flow in a second here but moving along
- 7:33it also has to be high level as I
- 7:34mentioned because again we're trying to
- 7:36keep it under 2 minutes but it also has
- 7:37to be detailed enough where it's
- 7:39believable and where you have enough
- 7:41detail to tell a good story that's
- 7:44actually
- 7:45interesting and finally last but not
- 7:48least it has to end with how you are
- 7:50excited to be there it shouldn't end
- 7:53with them being like wait why are you
- 7:57here like you talked about all these
- 7:59experiences but like it doesn't make
- 8:00sense to me while you're here and it
- 8:02also shouldn't end with you being kind
- 8:03of like and yeah so that's my story
- 8:06right no you need to convey a sense of
- 8:09excitement and by the end of the story
- 8:11they should also feel kind of excited
- 8:13and happy like there should be an
- 8:15optimistic energy in the air when you
- 8:17end your story now before we move over
- 8:20to the delivery section I do want to go
- 8:22back to this part about the logical flow
- 8:24of the story because I know there's
- 8:25going to be some people who are asking
- 8:26questions like okay can you give me like
- 8:29an example of how you would do this or a
- 8:33structure for how I can create my own
- 8:35story and make it logical and not just
- 8:37like a repetitive listing of all the
- 8:38things on my resume well lucky you I
- 8:42came up with this thing in the last 5
- 8:43minutes called the stupid simple
- 8:45structure and I think it'll be very
- 8:46helpful for people who are maybe more in
- 8:48the beginning stages of crafting their
- 8:49stories but even if you're someone who's
- 8:51already done lots of interviews I think
- 8:52you can get some value out of this so
- 8:54just pay attention here so the framework
- 8:55is basically you start with your origin
- 8:59or AKA you talk about where you're from
- 9:01where your Lo your location is maybe
- 9:03it's where you were born for example and
- 9:06then you transition to your education
- 9:08which is where you go to school or where
- 9:10you graduated now these first two should
- 9:13not take more than 10 seconds Max okay
- 9:16you also talk about what you studied and
- 9:18then you move into experience one now
- 9:21experience one if you're a student maybe
- 9:23it's like an oncampus internship but if
- 9:25you're working professional experience
- 9:27one is probably going to be whatever
- 9:29your first job out of college was and
- 9:31you talk about that for a little bit and
- 9:33then you transition to maybe another
- 9:36experience so I put experience to here
- 9:38now there's room for more experiences if
- 9:40you so wish to
- 9:41include
- 9:43but eventually you have to transition
- 9:47over to today which is how did the last
- 9:49experience in this case experience 2
- 9:51lead to where you are today which is
- 9:53Seeking a new role or maybe in a new
- 9:55industry or at least at a different
- 9:57company and so you have to tie each of
- 10:00these bullets together with what I call
- 10:02a pivot point and a pivot point is
- 10:05basically when you take a story or an
- 10:08experience from the current experience
- 10:11the current role and you talk about how
- 10:13that current role has led you to
- 10:16actually start exploring something new
- 10:19now how might you do that well there's a
- 10:21few ways that you can do it one the one
- 10:23that I like the most is you talk about a
- 10:25project or some sort of work that you
- 10:27did at your current role and you talk
- 10:29about how much you've learned from it
- 10:30how much you've enjoyed it and maybe
- 10:32there's one specific aspect about it
- 10:33that you enjoyed more than others and
- 10:35that specific aspect about it also
- 10:38happens to be something that in this new
- 10:40role you'll get a lot of exposure to or
- 10:43maybe this new industry if you're trying
- 10:45to switch Industries maybe that type of
- 10:48job entails a lot more of this specific
- 10:50kind of work right and that is why you
- 10:53want to transition over it's really
- 10:55important to be specific and to be
- 10:56detailed here because if you don't and
- 10:58you just say something vague like oh
- 11:01yeah and so uh I'm actually now
- 11:03interested in uh product management and
- 11:06I want to transition over to that even
- 11:07though right now I'm doing nothing
- 11:09related to that no you can't do that
- 11:11because that's not going to be
- 11:11believable right you have to show not
- 11:14tell and so you show by basically
- 11:16talking about tangible things that
- 11:18you've actually done at your current
- 11:19role or if you're a student maybe it's
- 11:21like something that you've been doing on
- 11:23campus or in class that has led you to
- 11:26actually be interested in this
- 11:27particular industry
- 11:29that is how you want to talk about these
- 11:31pivot Points and so each Pivot Point
- 11:33will logically explain why you want to
- 11:35transition over to the next experience
- 11:37or why you did move over to the second
- 11:40experience and then ultimately you need
- 11:41a final pivot point which leads to where
- 11:43you are today talking about like and so
- 11:46that's why for me The Logical next step
- 11:48is to explore positions in management
- 11:50consulting for example or investment
- 11:53banking so hopefully this is helpful for
- 11:55you all it's pretty easy to remember
- 11:56it's just Yeet and if you can just
- 11:59follow this simple structure and make it
- 12:01very logical and include the pivot
- 12:02Points while keeping your words very
- 12:04concise and under 2 minutes then you
- 12:06have already nailed the content piece of
- 12:09the two-minute story
- 12:11easy but now let's talk about the
- 12:14delivery and as I said earlier the
- 12:16delivery is the one area where I think a
- 12:19lot of people tend to underestimate its
- 12:22importance and overestimate their own
- 12:24ability to do this
- 12:26properly first things first remember
- 12:29that although you are interviewing at a
- 12:33company that probably you really really
- 12:34want a job at and maybe you really look
- 12:37up to these people that work there you
- 12:38think the work that they're doing is
- 12:40really really interesting is very
- 12:41impactful and you can really see
- 12:43yourself working there and also all the
- 12:45colleagues all the people that work at
- 12:46this company or in this industry they're
- 12:48all so smart they have really pedigreed
- 12:50backgrounds maybe they're really
- 12:51intelligent maybe you've met some of
- 12:52them you're really impressed by their
- 12:53backgrounds now that's all good but
- 12:55remember not to put them on a pedestal
- 12:58and remember that at the end of the day
- 13:00the person that's interviewing you on
- 13:01the other side of the table is still a
- 13:03human and they still have trouble
- 13:06getting up and going to work every day
- 13:08sometimes they also have worries and
- 13:10anxieties same as you they stress over
- 13:12stuff at work same as you and at the end
- 13:15of the day they're just another person
- 13:17and so don't treat them like they are
- 13:20some kind of like all powerful God or
- 13:22something right although they have power
- 13:24over whether or not you move on in the
- 13:25interview process you can't come across
- 13:26as needy and actually that's a really
- 13:28big turnoff in the interview process so
- 13:29you want to avoid that at all costs and
- 13:31you need to remember that just be a
- 13:33human Okay the easiest way to do that is
- 13:36remember to smile remember to laugh if
- 13:38something's funny like it's okay right I
- 13:41know you want to be really professional
- 13:43and show them that you're really capable
- 13:45person but there is a way to do that
- 13:47without coming across as a complete
- 13:49robot
- 13:50and it's much harder to smile I know
- 13:53when you're in an interview sometimes
- 13:54because you're really really nervous but
- 13:57you have to kind of force yourself to
- 13:58consciously remember look if you smile
- 14:01and you can get the other person to
- 14:03smile that is a huge win for you because
- 14:06when they smile they feel good and then
- 14:08they feel good about you afterwards and
- 14:10they're like H wow I had a really great
- 14:11conversation with that person I wonder
- 14:14why and so don't forget to be human and
- 14:16smile so the second thing is you have to
- 14:18speak like you work there now what do I
- 14:20mean by this well there's two things
- 14:23speaking like you work there means that
- 14:24one you speak with confidence like you
- 14:27deserve to be there two you speak the
- 14:30lingo that they speak and you understand
- 14:32how they talk to one another and how
- 14:34they communicate now if you've networked
- 14:36with people in this industry or at this
- 14:38company you will already have a better
- 14:40sense of how they kind of talk about
- 14:42different things what they like to focus
- 14:45on Etc what their tonality is whether
- 14:47they're like a very formal kind of
- 14:49setting or if it's more casual what the
- 14:51culture is like that's what I mean when
- 14:52I say speak like you already work there
- 14:54and last but not least is you need to
- 14:57remember to Di up the energy now this is
- 15:01something that I received feedback from
- 15:04from a close mentor of mine years ago
- 15:06when I was still a student recruiting
- 15:08for roles in Investment Banking and
- 15:10after multiple rounds of failed
- 15:12interviews I couldn't seem to get past
- 15:13the first round I went to this person I
- 15:15asked them you know I don't know what's
- 15:17going wrong like I have prepared hours
- 15:20for these Investment Banking interviews
- 15:22and I have practiced over and over but
- 15:24for some reason I can't seem to progress
- 15:27and this mentor of mine
- 15:29whom I was pretty close with we had done
- 15:30some mock interview sessions together he
- 15:33told me look I think one thing that you
- 15:35can do to improve is you can actually
- 15:36try to dial up the energy as in if
- 15:39there's like a dial of your energy
- 15:40levels and your Baseline is maybe down
- 15:43here because Matt you're a relatively
- 15:45reserved person like I'm an introvert
- 15:47naturally and so I actually prefer to
- 15:50sort of have a more calm collected
- 15:54energy if you dial up that energy level
- 15:56in the interview actually I think it
- 15:59won't come across as excessive like you
- 16:01think it will in fact I think the
- 16:03interviewer will actually perceive it as
- 16:05just the right amount of energy and so
- 16:08the next interview I went into I tried
- 16:10that and I dialed up the energy and I
- 16:12went in and I was like super hyped up I
- 16:14like you know took some time to really
- 16:16get excited before going into the
- 16:18interview room and it actually worked
- 16:19very well and ultimately I did get a
- 16:22role in Investment Banking now while
- 16:24that might not be the sole reason that I
- 16:26landed the offer I do want to point out
- 16:28that something that most people do not
- 16:29think about when it comes to
- 16:30interviewing I'm going to share with you
- 16:32some insights that I've learned over
- 16:35years having done lots of interviews
- 16:37across Investment Banking management
- 16:39consulting private Equity uh hedge funds
- 16:41and now Tech is that this concept of
- 16:44energy and conviction transfer is really
- 16:47really important when you go into an
- 16:50interview you're basically coming in
- 16:52with a ton of conviction right about you
- 16:54as a candidate I believe I'm the best
- 16:56candidate for this role I have all the
- 16:58experience is required and I am the most
- 17:01qualified I deserve to work here right
- 17:03that's what you're the energy that
- 17:04you're coming in with the other person
- 17:06interviewing you on the other hand you
- 17:08know they're talking to like 10 20
- 17:10people
- 17:11today they have a conviction level about
- 17:13you that is very low and so your job in
- 17:16the interview is actually to raise their
- 17:18level of conviction so that hopefully it
- 17:21matches yours but at the very least it
- 17:23ends higher than it started at the
- 17:25beginning of the interview and now the
- 17:27things that you do and whatever you say
- 17:29in the interview all has the effect of
- 17:32either raising or lowering their level
- 17:34of conviction in you as a candidate but
- 17:36practically speaking what this means for
- 17:38you is that in terms of how you present
- 17:41yourself in the interview is you should
- 17:42come in with a really high level of
- 17:44energy and conviction about yourself as
- 17:47a candidate because they often times
- 17:48will not have or share that same level
- 17:51of enthusiasm about you as a candidate
- 17:53and even if they don't show that it's
- 17:55okay don't let it get to you if you walk
- 17:57into an interview room and the other
- 17:58person just like seems really bored
- 18:00don't let it affect you know that it's
- 18:03not their job to be just as excited
- 18:06about interviewing you when you're
- 18:07candidate number 15 that walks through
- 18:09the door right so you it's your
- 18:11responsibility to bring that energy and
- 18:13to bring that conviction so if you can
- 18:15keep that in mind when you're delivering
- 18:17your story you're going to find that it
- 18:19comes across so much better much more
- 18:22optimistic and natural and definitely
- 18:26not like a robot because I think what
- 18:28makes people come across as robotic is
- 18:31when the words that they're saying don't
- 18:33match the energy level like for example
- 18:36maybe you're saying all these things
- 18:37about like oh I'm so passionate about
- 18:41technology and Ai and uh but then the
- 18:44way that you're saying is like yeah I'm
- 18:45so passionate about technology and AI I
- 18:48can't wait to work on Cutting Edge
- 18:49problems and and really impact the world
- 18:52doesn't it sound really fake well it
- 18:54sounds fake because my body language
- 18:58isn't matching the words that I'm saying
- 19:00now on the other hand if I talk to you
- 19:01and I say I'm so excited about these
- 19:05cuttingedge problems that we're solving
- 19:06here at Google we're integrating AI into
- 19:08all of our products and it's really
- 19:10exciting to see this as we push it out
- 19:12to our billion user products how we're
- 19:15just changing the lives of people all
- 19:16around the world doesn't that sound so
- 19:19much more natural and so much more
- 19:21believable it's because the energy level
- 19:24matches the words and the message that
- 19:27I'm delivering but take taking a step
- 19:29back now how do we actually improve the
- 19:31delivery well actionable steps for you
- 19:33that you can do literally today after
- 19:35this video is you can start recording
- 19:38yourself now I've said this in a lot of
- 19:40videos before and I'm going to say it
- 19:41again because I really believe that
- 19:44recording yourself is the number one
- 19:46fastest way to get feedback on your
- 19:48delivery there's nobody who's a harsher
- 19:50critic than yourself and so if you
- 19:53record yourself and you watch back the
- 19:55recording you hear how you sound you
- 19:58look at your body language your facial
- 20:00expressions you're going to cringe I can
- 20:01guarantee it but that's a good thing
- 20:04because it means that you have room to
- 20:05improve and it means that you're also
- 20:09self-aware enough to know that you need
- 20:11to improve your communication and your
- 20:13delivery and so re-watch it a couple
- 20:15times after you practice your story make
- 20:17sure that it's under two minutes watch
- 20:18it once and look at how your facial
- 20:21expressions are watch it another time
- 20:22and really focus on the vocal tonality
- 20:24and your Expressions you know watch
- 20:26another time and focus on like your over
- 20:28body language and each time focus on
- 20:31improving one or two aspects of your
- 20:34vocal tonality your body language and
- 20:36your facial expressions and if you do
- 20:38that honestly before every interview
- 20:39even a couple times what you're going to
- 20:41find is that you're going to improve so
- 20:43much quicker and you're going to come
- 20:45across just so much better in interview
- 20:48situations and people are just going to
- 20:50walk out of the interview with you
- 20:51thinking to themselves like wow I really
- 20:54want that guy on my team
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